Improving Knowledge Translation for Increased Engagement and Impact in Healthcare
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Open access Research & reporting methodology BMJ Open Qual: first published as 10.1136/bmjoq-2020-000983 on 17 September 2020. Downloaded from Improving knowledge translation for increased engagement and impact in healthcare Kathy Eljiz ,1 David Greenfield,1 Anne Hogden,1 Robyn Taylor,1 Nazlee Siddiqui ,1 Maria Agaliotis ,1 Marianna Milosavljevic2 To cite: Eljiz K, Greenfield D, ABSTRACT to healthcare stakeholders.9 Traditionally, Hogden A, et al. Improving Ineffective knowledge dissemination contributes to a research report, such as a thesis or large knowledge translation for clinical practice and service improvements not being increased engagement report, has been the source of information realised. Meaningful knowledge translation can occur and impact in healthcare. to develop posters, presentations and manu- through the understanding and matching of appropriate 10 BMJ Open Quality scripts. These methods of dissemination communication mediums that are relevant for different 2020;9:e000983. doi:10.1136/ are used, and highly valued, by academics, bmjoq-2020-000983 stakeholders or audiences. To this end, we present a dissemination instrument, the ‘REAch and Diffusion of universities and funding bodies. However, if ► Additional material is health iMprovement Evidence’ (README) checklist, for knowledge is to be more effectively spread published online only. To view, the communication of research findings, integrating to end- users of healthcare, then it must be please visit the journal online both traditional and newer communication mediums. identified and communicated beyond tradi- (http:// dx. doi. org/ 10. 1136/ Additionally, we propose a ‘Strategic Translation and 11 bmjoq- 2020- 000983). tional means. Combining traditional and Engagement Planning’ (STEP) tool, for use when deciding evolving communication methods of knowl- which mediums to select. The STEP tool challenges the edge generation and dissemination is key.12 A Received 29 March 2020 need for communicating complex and simple information successful research study is a repository from Revised 13 August 2020 against the desire for passive or active stakeholder which information can be presented through Accepted 18 August 2020 interaction. Used collaboratively by academics and copyright. health professionals, README and STEP can promote co- multiple communication methods including production of research, subsequent diffusion of knowledge, research reports, posters, stakeholder and and develop the capacity and skills of all stakeholders. academic conference presentations, peer- reviewed articles, pitches, webinars and podcasts. These different communication INTRODUCTION methods will be more, or less, relevant to http://bmjopenquality.bmj.com/ Healthcare and university sectors devote different stakeholders or audiences. The task substantial resources to researching, is understanding and matching the two for publishing and informing best practice for meaningful knowledge diffusion. clinical care and the delivery of services. To achieve an improved return on research In 2016, Australia committed $A6.5bil- investment, involving knowledge users in 1 2 the research process, including the dissem- lion, the USA US$171.8billion and the 13 UK £755.5million3 to health and medical ination of findings, is an important step. research. Flowing from this global invest- Coproduction, and the subsequent diffu- ment in research, up to two million papers sion of knowledge, needs to be undertaken © Author(s) (or their are published annually.4 Consequently, collaboratively by academics and practi- 14 on September 28, 2021 by guest. Protected employer(s)) 2020. Re- use decision makers face the unenviable task of tioners. Developing the capacity and skills permitted under CC BY-NC. No of all stakeholders is driving improvements commercial re- use. See rights filtering through this ever- evolving mountain and permissions. Published by of knowledge to identify the right material to in the conduct and communication of health 15 BMJ. underpin policy, service and practice guide- research, as witnessed by the emergence of 1Australian Institute of Health lines.5 Keeping up-to- date in this environ- new academic roles, such as the embedded 16 Service Management, University ment is a continual, but critical, challenge, if academic, and university- health organisa- 17 of Tasmania, Sydney, New South we are to capitalise on the significant invest- tion collaborations in Australia and Canada. Wales, Australia 6 2Research Operations, Illawarra ment in research. Similarly, providing access to study findings Shoalhaven Local Health Ineffective knowledge dissemination results and tailoring communication methods for District, Wollongong, New South in clinical practice and service improvements multiple audiences or stakeholders assists Wales, Australia not being realised.7 This is due to the incom- with knowledge uptake.18 19 To enable inno- Correspondence to plete or non-specific targeted reporting of vative knowledge to spread, further work is 8 Associate Professor Kathy Eljiz; study outcomes. Typically, research findings required to encourage communication of Kathy. Eljiz@ utas. edu. au are determined by researchers and presented research that is clear and engaging, ensures Eljiz K, et al. BMJ Open Quality 2020;9:e000983. doi:10.1136/bmjoq-2020-000983 1 Open access BMJ Open Qual: first published as 10.1136/bmjoq-2020-000983 on 17 September 2020. Downloaded from tailored messaging, provides accessible information and The checklist is to be used by first identifying the promotes dialogue.20 21 main audience or stakeholders and the primary focus The writing of study designs for manuscripts has been or outcome the researchers are seeking to achieve. This formalised with a number of guidelines published.22 means that the research team can decide on the commu- These include Consolidated Standards of Reporting nication medium/s most appropriate for their goals. This Trials (CONSORT) for randomised controlled trials,23 decision then determines the structure of the communi- Strengthening the Reporting of Observational Studies cation method and the associated questions that need to in Epidemiology (STROBE) for observational studies,24 be considered in developing the dissemination output. Preferred Reporting Items for Systematic Reviews and Each communication method is described, along with Meta- Analyses (PRISMA) for systematic reviews25 and the main target audience or stakeholders, the primary Standards for Quality Improvement Reporting Excel- focus or outcomes, structure and main questions lence for quality improvement studies.26 These guidelines addressed. These criteria allow us to assess and categorise provide practical steps to assist researchers to structure the different communication methods, focusing on who and include minimum elements of information in a the audience is, what a specific medium can achieve, and manuscript, thereby improving rigour, replicability and providing the structure and key questions to be addressed credibility. To communicate research findings beyond in the presentation of findings. We include both tradi- manuscripts, guidelines for reporting research through a tional communication methods, such as peer reviewed variety of communication methods are needed for health journal articles, reports and presentations, and evolving studies. communication methods, such as webinars, podcasts A significant challenge is knowing how to target and infographics. Evolving communication methods are being increasingly recognised as important for the and structure the dissemination of research to stake- 28 29 holders through appropriate communication methods. dissemination and uptake of research. Designing, disseminating and implementing research27 with stakeholders are crucial in the uptake of research. Research report To this end, we present a dissemination instrument, the The research report is the most traditional, or formal, of ‘REAch and Diffusion of health iMprovement Evidence’ communication methods, with its purpose and structure (README) checklist, for the communication of research established in academia. The research report’s primary copyright. findings, integrating both traditional and newer commu- audience is academic and knowledgeable healthcare nication methods. Additionally, to aid in the dissemina- professionals. These reports are extended documents, tion of knowledge, we propose a ‘Strategic Translation with the length varying from an ‘organisational report’ ranging from 20 000 words, to a ‘thesis’ of up to 100 000 and Engagement Planning’ (STEP) tool. The STEP tool words. The primary purpose is to communicate the challenges individuals to consider need of communi- study’s theoretical contribution, implications and rigour. cating simple or complex information against the desire Ensuring consistency between the components, building for passive or active stakeholder interaction. http://bmjopenquality.bmj.com/ a logical evidence trail and transparency in reporting30 The tools were derived using three iterative processes. are central qualities of the research report. First, team members individually scanned the health- Fundamental to the diffusion of report findings are care context to assess how research studies were being the presentation and writing conventions appropriate disseminated. Second, individuals reviewed their own for a formal report, including headings, page numbers, and colleagues experience of presentations at healthcare graphics, figures, tables, references, using