8 out of 10 Newspaper Readers Choose the Ottawa Citizen Each Week.*
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General Information PRINT ADVERTISING RATECARD 2009/2010 1 column Deadlines & Specifications CONTRACTS NEWSPAPER BOOKING & COPY DEADLINES Approximate column sizes: Ottawa Citizen Group Inc., a CanWest company The Publisher reserves the right to increase the rate stipulated herein at any COLOUR B&W time on thirty (30) days’ notice. Contracts will be considered null and void 1101 Baxter Road Monday’s paper: 4:30 p.m. Wednesday 4:30 p.m. Thursday when either of the following conditions are fact. The advertiser declares Tuesday’s paper: 4:30 p.m. Thursday 4:30 p.m. Friday Ottawa, Ontario bankruptcy; the advertiser makes a proposal under the bankruptcy act. Wednesday’s paper: 4:30 p.m. Friday 4:30 p.m. Monday K2C 3M4 Canada 2 column Contracts must run their full term as specifi ed. All space or unfi lled contracts Thursday’s paper: 4:30 p.m. Monday 4:30 p.m. Tuesday will be pro rated at the regular fl at rate. The Publisher has the right to cancel Friday’s paper: 4:30 p.m. Tuesday 4:30 p.m. Wednesday DISPLAY a contract without cause at any time by giving sixty (60) days notice in writing Saturday’s paper: 4:30 p.m. Tuesday 4:30 p.m. Wednesday to the advertiser. Contract must be used within 12 months. The earned dollar Sunday’s paper: 4:30 p.m. Wednesday 4:30 p.m. Thursday Tel.: 613-596-3590 volume rate will be applied to contracts not attaining the signed dollar volume Fax: 613-726-5895 during the 12 month period. Dollar volume contracts must be signed within [email protected] 30 days of FIRST insertion; otherwise dollar volume rates will not be applied TV TIMES AD SIZES 3 column to linage used prior to date of signing. All dollar expenditures for Ottawa Citizen products and services will accrue to the dollar volume contracts. FLYER PRINTING This includes display and classifi ed space, color and premiums, T.V. Times, AND insert distribution by Ottawa Citizen and Flyer Force, AdZone, special sections SPECIALTY ITEMS and publications, and Ottawa Citizen Online services. Allen Hughes Tel.: 613-596-3616 TERMS AND CONDITIONS 4 column [email protected] Credit approval from the Ottawa Citizen is required for contractual purposes. Where credit approval is given, invoicing will be rendered weekly, net 30 days, Front Cover Back Cover FLYER and 2% per month thereafter. Terms are otherwise cash in advance. Note that Full Colour Banner Full Page, Full Colour 10 col. x 55 agate lines 10 col. x 145 agate lines all net rates quoted herein are exclusive of any taxes. The Ottawa Citizen shall 1 1 DISTRIBUTION 10 ⁄2”w x 5.214”d 10 ⁄2”w x 10.357”d collect from the advertiser such taxes or other assessments as it may be Jeff Stimpson obliged to do by law. The advertiser agrees to reimburse the Ottawa Citizen Tel.: 613-726-5814 for any payments made by the Ottawa Citizen on account of taxes TV TIMES DEADLINES 5 column [email protected] or assessments imposed in relation to the advertising provided Publication: Erika Nadon for and published in accordance with this rate card. Runs every Sunday. Space & Material Deadline: Tel.: 613-726-5815 4:30 p.m. Wednesday [email protected] APPLICATION OF RATES It is expressly understood and agreed that contract rates are available CLASSIFIED to principal advertisers, and their majority owned subsidiaries. 6 column WANT ADS INSERT SPECIFICATIONS & DIMENSIONS ADVERTISING ETHICS Tel.: 613-829-9321 Broadsheet: (4-pages minimum, 48-pages maximum) A successful advertising medium must have the confi dence of its readers Maximum Length 303 mm 12 inches Fax: 613-596-3619 if it is to produce results for its advertisers. The Ottawa Citizen therefore Minimum Length 126 mm 5 inches classifi [email protected] 1 expects that advertisements offered are: 2 Maximum Width 316 mm 11 ⁄ inches a. Truthful Minimum Width 177 mm 8 inches AUTOMOTIVE b. In good taste 1 Note: Broadsheet over 11 ⁄2 inches wide must be quarter-folded. 7 column & REAL ESTATE c. In conformance with existing laws 8 out of 10 newspaper Tel.: 613-596-3651 d. Not offensive or detrimental to individuals, Fax: 613-726-5895 groups or other businesses e. Legitimate in purpose BROADSHEET: TABLOID: WIDTH readers choose the [email protected] LENGTH WIDTH LENGTH The advertiser agrees that the Publisher shall not be liable for damages arising CAREERS & Ottawa Citizen each week.* out of errors in advertisements beyond the amount charged for the space INSERT DEADLINES 8 column EMPLOYMENT actually occupied by that portion of the advertisement in which the error Reservations: Tel.: 613-726-3655 occurred, whether such error is due to the negligence of its servants or otherwise. There shall be no liability for non-insertion of any advertisement Ten days prior to insertion date Fax: 613-726-5895 beyond the amount paid for such advertisement. The Publisher reserves Delivery/Receiving (Ottawa Citizen): [email protected] the right to censor, revise or reject any advertisement. Minimum 3 p.m., fi ve (5) working days prior to insertion date. The Publisher reserves the right to add the word ‘’Advertisement’’ SHIPPING ADDRESSES ADVERTISING RATES • EFFECTIVE SEPTEMBER 1, 2009 or the abbreviation ‘’advt’’ to any or all advertisements. 9 column TV TIMES THE OTTAWA CITIZEN* FLYER FORCE EMC & RURAL DELIVERY Tel.: 613-596-3590 The Ottawa Citizen Flyer Force PLAGIARISM Fax: 613-726-5895 1101 Baxter Rd., 1230 Old Innes Rd. All property rights including copyright in the advertisement shall be vested Ottawa, Ontario Ottawa, Ontario in and be the property of the newspaper. K2C 3M4 K1B 3V3 in North America: NORTH EAST DOCK: Bay 6 & 7: 1-800-267-6100 No such advertisement or any part thereof may be reproduced without 8 a.m. - 3 p.m. 8 a.m. - 3 p.m. 10 column the prior written consent of the newspaper. Member: Advertising Advisory *Flyers must be separated and individually delivered to the Citizen and Flyer Force Board, Audit Bureau of Circulation, ADVOCACY ADVERTISING Advertising Standards Council, 10515609 Canadian Newspaper Association Advocacy advertising is subject to standards provided in the Ottawa Citizen Advocacy Advertising Policy which outlines advertiser obligations www.ottawacitizen.com and general guidelines. MORE than just a newspaper 155 CITIZEN & FLYER Display Advertising Rates NET RATES Classified Rates NET RATES Flyer Distribution Rates FORCE NET RATES Mechanical 150 RATES BASED ON VOLUME CONTRACT COMMERCIAL WANT AD RATES RATES BASED ON QUANTITY 50 grams or less Requirements VOLUME SUN-FRI SAVINGS SAT. SAVINGS (minimum 3 lines) SUN-FRI SATURDAY Net $/1000 Net $/1000 for EMC* Net $/1000 145 Transient $ 8.82 $11.86 1-2x $ 8.69 $ 11.68 Number of pieces (zoned) (zoned) Full Dist. DISPLAY BROADSHEET $ 2,500 $ 5.15 41.6% $ 6.92 41.7% 3x $ 7.76 $ 10.34 Less than 50,000 $ 59 $ 59 $ 57 1O COLUMN FORMAT $ 5,000 $ 4.71 46.6% $ 6.30 46.8% 4-5x $ 6.43 $ 8.61 50,001 to 250,000 $ 56 $ 56 $ 54 140 250,001 to 500,000 $ 49 $ 49 $ 47 Page Depth: $ 4.22 52.2% $ 5.67 52.2% 6x $ 6.24 $ 8.37 1 $ 10,000 310 agate lines (22 ⁄8”) $ 4.11 $ 5.53 7-13x $ 5.71 $ 7.67 500,001 to 1,000,000 $ 47 $ 47 $ 45 $ 20,000 53.4% 53.3% 15 Column Width: ⁄16” 135 $ 4.07 $ 5.48 53.8% 14-29x $ 5.52 $ 7.41 1,000,001 to 2,000,000 $ 45 $ 45 $ 43 DISPLAY $ 25,000 53.8% 1 Space between columns: ⁄16” $ 35,000 $ 4.03 54.3% $ 5.35 54.9% 30+x $ 5.27 $ 7.08 More than 2,000,000 $ 43 $ 43 $ 41 $ 50,000 $ 3.94 55.3% $ 5.29 55.4% Employment** $ 9.28 $ 12.43 Rural Delivery — $ 59 $ 57 Minimum column size: 130 advertising $ 75,000 $ 3.87 56.1% $ 5.18 56.3% Box Reply Service $ 95.00 $ 95.00 Pricing for inserts over 100 grams subject to excess weight surcharge. 1x15 (Classified only), $ 100,000 $ 3.81 56.8% $ 5.08 57.2% 2x15, 3x20, 4x25, 5x30, 125 $ 125,000 $ 3.77 57.3% $ 5.02 57.6% CONTRACTS (WANT ADS) 6x35, 7x40, 8x45, Ad Zone Rates NET RATES (9 is not available in display), $ 150,000 $ 3.70 58.0% $ 4.98 58.0% SUN-FRI SATURDAY $ 3.66 $ 4.91 58.6% 8½” x 11”, 2 COLOURS 10x60. $ 200,000 58.5% 3 mths. (min. 3 lines) $ 4.75 $ 6.39 120 † $ 3.63 $ 4.85 59.1% BANNERS $ 250,000 58.9% 6 mths. (min. 3 lines) $ 4.57 $ 6.14 One side exclusive 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ Advertisements over 279 lines $ 3.61 $ 4.84 59.1% Place your message on the editorial front of a section with a high impact Banner Ad. $ 350,000 59.1% 1 year (min. 3 lines) $ 4.37 $ 5.89 Bond $ 197/m $ 139/m $ 109/m $ 86/m of column depth will $ 3.57 $ 4.79 59.6% 115 This high visibility position is available on regular daily sections (Front, City, Arts $ 500,000 59.5% 3 mths. (min. 15 lines) $ 4.67 $ 6.23 Offset $ 198/m $ 140/m $ 111/m $ 88/m be charged at 100% of and Business) and some special focus weekly sections. $ 1,000,000 $ 3.56 59.6% $ 4.78 59.7% Gloss $ 208/m $ 149/m $ 119/m $ 95/m 310 lines of column depth.