General Information PRINT ADVERTISING RATECARD 2009/2010 1 column Deadlines & Specifications CONTRACTS NEWSPAPER BOOKING & COPY DEADLINES

Approximate column sizes: Citizen Group Inc., a company The Publisher reserves the right to increase the rate stipulated herein at any COLOUR B&W time on thirty (30) days’ notice. Contracts will be considered null and void 1101 Baxter Road Monday’s paper: 4:30 p.m. Wednesday 4:30 p.m. Thursday when either of the following conditions are fact. The advertiser declares Tuesday’s paper: 4:30 p.m. Thursday 4:30 p.m. Friday Ottawa, Ontario bankruptcy; the advertiser makes a proposal under the bankruptcy act. Wednesday’s paper: 4:30 p.m. Friday 4:30 p.m. Monday K2C 3M4

2 column Contracts must run their full term as specifi ed. All space or unfi lled contracts Thursday’s paper: 4:30 p.m. Monday 4:30 p.m. Tuesday will be pro rated at the regular fl at rate. The Publisher has the right to cancel Friday’s paper: 4:30 p.m. Tuesday 4:30 p.m. Wednesday DISPLAY a contract without cause at any time by giving sixty (60) days notice in writing Saturday’s paper: 4:30 p.m. Tuesday 4:30 p.m. Wednesday to the advertiser. Contract must be used within 12 months. The earned dollar Sunday’s paper: 4:30 p.m. Wednesday 4:30 p.m. Thursday Tel.: 613-596-3590 volume rate will be applied to contracts not attaining the signed dollar volume Fax: 613-726-5895 during the 12 month period. Dollar volume contracts must be signed within [email protected] 30 days of FIRST insertion; otherwise dollar volume rates will not be applied TV TIMES AD SIZES

3 column to linage used prior to date of signing. All dollar expenditures for Ottawa Citizen products and services will accrue to the dollar volume contracts. FLYER PRINTING This includes display and classifi ed space, color and premiums, T.V. Times, AND insert distribution by Ottawa Citizen and Flyer Force, AdZone, special sections SPECIALTY ITEMS and publications, and Ottawa Citizen Online services. Allen Hughes Tel.: 613-596-3616 TERMS AND CONDITIONS 4 column [email protected] Credit approval from the Ottawa Citizen is required for contractual purposes. Where credit approval is given, invoicing will be rendered weekly, net 30 days, Front Cover Back Cover FLYER and 2% per month thereafter. Terms are otherwise cash in advance. Note that Full Colour Banner Full Page, Full Colour 10 col. x 55 agate lines 10 col. x 145 agate lines all net rates quoted herein are exclusive of any taxes. The Ottawa Citizen shall 1 1 DISTRIBUTION 10 ⁄2”w x 5.214”d 10 ⁄2”w x 10.357”d collect from the advertiser such taxes or other assessments as it may be Jeff Stimpson obliged to do by law. The advertiser agrees to reimburse the Ottawa Citizen Tel.: 613-726-5814 for any payments made by the Ottawa Citizen on account of taxes TV TIMES DEADLINES 5 column [email protected] or assessments imposed in relation to the advertising provided Publication: Erika Nadon for and published in accordance with this rate card. Runs every Sunday. Space & Material Deadline: Tel.: 613-726-5815 4:30 p.m. Wednesday [email protected] APPLICATION OF RATES It is expressly understood and agreed that contract rates are available CLASSIFIED to principal advertisers, and their majority owned subsidiaries. 6 column WANT ADS INSERT SPECIFICATIONS & DIMENSIONS ADVERTISING ETHICS Tel.: 613-829-9321 : (4-pages minimum, 48-pages maximum) A successful advertising medium must have the confi dence of its readers Maximum Length 303 mm 12 inches Fax: 613-596-3619 if it is to produce results for its advertisers. The Ottawa Citizen therefore Minimum Length 126 mm 5 inches classifi [email protected] 1 expects that advertisements offered are: 2 Maximum Width 316 mm 11 ⁄ inches a. Truthful Minimum Width 177 mm 8 inches AUTOMOTIVE b. In good taste 1 Note: Broadsheet over 11 ⁄2 inches wide must be quarter-folded. 7 column & REAL ESTATE c. In conformance with existing laws 8 out of 10 newspaper Tel.: 613-596-3651 d. Not offensive or detrimental to individuals, Fax: 613-726-5895 groups or other businesses e. Legitimate in purpose BROADSHEET: TABLOID: WIDTH readers choose the [email protected] LENGTH WIDTH LENGTH The advertiser agrees that the Publisher shall not be liable for damages arising CAREERS & Ottawa Citizen each week.* out of errors in advertisements beyond the amount charged for the space INSERT DEADLINES

8 column EMPLOYMENT actually occupied by that portion of the advertisement in which the error Reservations: Tel.: 613-726-3655 occurred, whether such error is due to the negligence of its servants or otherwise. There shall be no liability for non-insertion of any advertisement Ten days prior to insertion date Fax: 613-726-5895 beyond the amount paid for such advertisement. The Publisher reserves Delivery/Receiving (Ottawa Citizen): [email protected] the right to censor, revise or reject any advertisement. Minimum 3 p.m., fi ve (5) working days prior to insertion date. The Publisher reserves the right to add the word ‘’Advertisement’’ SHIPPING ADDRESSES ADVERTISING RATES • EFFECTIVE SEPTEMBER 1, 2009 or the abbreviation ‘’advt’’ to any or all advertisements.

9 column TV TIMES THE OTTAWA CITIZEN* FLYER FORCE EMC & RURAL DELIVERY Tel.: 613-596-3590 The Ottawa Citizen Flyer Force PLAGIARISM Fax: 613-726-5895 1101 Baxter Rd., 1230 Old Innes Rd. All property rights including copyright in the advertisement shall be vested Ottawa, Ontario Ottawa, Ontario in and be the property of the newspaper. K2C 3M4 K1B 3V3 in North America: NORTH EAST DOCK: Bay 6 & 7: 1-800-267-6100 No such advertisement or any part thereof may be reproduced without 8 a.m. - 3 p.m. 8 a.m. - 3 p.m.

10 column the prior written consent of the newspaper. Member: Advertising Advisory *Flyers must be separated and individually delivered to the Citizen and Flyer Force Board, Audit Bureau of Circulation, ADVOCACY ADVERTISING

Advertising Standards Council, 10515609 Canadian Newspaper Association Advocacy advertising is subject to standards provided in the Ottawa Citizen Advocacy Advertising Policy which outlines advertiser obligations www.ottawacitizen.com and general guidelines. MORE than just a newspaper 155 CITIZEN & FLYER Display Advertising Rates NET RATES Classified Rates NET RATES Flyer Distribution Rates FORCE NET RATES Mechanical 150 RATES BASED ON VOLUME CONTRACT COMMERCIAL WANT AD RATES RATES BASED ON QUANTITY 50 grams or less Requirements VOLUME SUN-FRI SAVINGS SAT. SAVINGS (minimum 3 lines) SUN-FRI SATURDAY Net $/1000 Net $/1000 for EMC* Net $/1000 145 Transient $ 8.82 $11.86 1-2x $ 8.69 $ 11.68 Number of pieces (zoned) (zoned) Full Dist. DISPLAY BROADSHEET $ 2,500 $ 5.15 41.6% $ 6.92 41.7% 3x $ 7.76 $ 10.34 Less than 50,000 $ 59 $ 59 $ 57 1O COLUMN FORMAT $ 5,000 $ 4.71 46.6% $ 6.30 46.8% 4-5x $ 6.43 $ 8.61 50,001 to 250,000 $ 56 $ 56 $ 54 140 250,001 to 500,000 $ 49 $ 49 $ 47 Page Depth: $ 4.22 52.2% $ 5.67 52.2% 6x $ 6.24 $ 8.37 1 $ 10,000 310 agate lines (22 ⁄8”) $ 4.11 $ 5.53 7-13x $ 5.71 $ 7.67 500,001 to 1,000,000 $ 47 $ 47 $ 45 $ 20,000 53.4% 53.3% 15 Column Width: ⁄16” 135 $ 4.07 $ 5.48 53.8% 14-29x $ 5.52 $ 7.41 1,000,001 to 2,000,000 $ 45 $ 45 $ 43 DISPLAY $ 25,000 53.8% 1 Space between columns: ⁄16” $ 35,000 $ 4.03 54.3% $ 5.35 54.9% 30+x $ 5.27 $ 7.08 More than 2,000,000 $ 43 $ 43 $ 41 $ 50,000 $ 3.94 55.3% $ 5.29 55.4% Employment** $ 9.28 $ 12.43 Rural Delivery — $ 59 $ 57 Minimum column size: 130 advertising $ 75,000 $ 3.87 56.1% $ 5.18 56.3% Box Reply Service $ 95.00 $ 95.00 Pricing for inserts over 100 grams subject to excess weight surcharge. 1x15 (Classified only), $ 100,000 $ 3.81 56.8% $ 5.08 57.2% 2x15, 3x20, 4x25, 5x30, 125 $ 125,000 $ 3.77 57.3% $ 5.02 57.6% CONTRACTS (WANT ADS) 6x35, 7x40, 8x45, Ad Zone Rates NET RATES (9 is not available in display), $ 150,000 $ 3.70 58.0% $ 4.98 58.0% SUN-FRI SATURDAY $ 3.66 $ 4.91 58.6% 8½” x 11”, 2 COLOURS 10x60. $ 200,000 58.5% 3 mths. (min. 3 lines) $ 4.75 $ 6.39 120 † $ 3.63 $ 4.85 59.1% BANNERS $ 250,000 58.9% 6 mths. (min. 3 lines) $ 4.57 $ 6.14 One side exclusive 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ Advertisements over 279 lines $ 3.61 $ 4.84 59.1% Place your message on the editorial front of a section with a high impact Banner Ad. $ 350,000 59.1% 1 year (min. 3 lines) $ 4.37 $ 5.89 Bond $ 197/m $ 139/m $ 109/m $ 86/m of column depth will $ 3.57 $ 4.79 59.6% 115 This high visibility position is available on regular daily sections (Front, City, Arts $ 500,000 59.5% 3 mths. (min. 15 lines) $ 4.67 $ 6.23 Offset $ 198/m $ 140/m $ 111/m $ 88/m be charged at 100% of and Business) and some special focus weekly sections. $ 1,000,000 $ 3.56 59.6% $ 4.78 59.7% Gloss $ 208/m $ 149/m $ 119/m $ 95/m 310 lines of column depth. $ 3.53 $ 4.74 6 mths (min. 15 lines) $ 4.48 $ 5.99 1 $ 1,500,000 60.0% 60.0% 110 FRONTa PAGE: Full colour (10 x 30 lines / 10 ½”w x 2 ⁄8”d) 1 year (min. 15 lines) $ 4.31 $ 5.78 Two side exclusive 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ $ 2,000,000 $ 3.50 60.3% $ 4.66 60.7% DOUBLE TRUCKS 3 mths. (min. 50 lines) $ 4.29 $ 5.74 Bond $ 251/m $ 169/m $ 122/m $ 94/m 40% premium on earned line rate 1 Broadsheet: 22”w x 22 ⁄8”d (plus full colour charge) 6 mths. (min. 50 lines) $ 4.10 $ 5.50 Offset $ 253/m $ 170/m $ 124/m $ 97/m 105 7 COLOUR SUBJECT TO AVAILABILITY 1 year (min. 50 lines) $ 3.97 $ 5.29 Gloss $ 262/m $ 179/m $ 131/m $ 103/m Surcharge: one column SECTION FRONT: (10 x 40 lines / 10 ½”w x 2 ⁄8”d) 35% premium on earned line rate SUN-FRI SATURDAY *Advertisement must run every publishing day Minimum Size: 1670 lines 8½” x 11”, FULL COLOUR 100 (plus colour charges where applicable) Black plus one colour $ 2,650 $ 3,548 Colour: Regular Display colour 1 One side exclusive 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ rates apply (charged 2x if colour SPORTS STATS PAGE: (10 x 30 lines / 10 ½”w x 2 ⁄8”d) Black plus two colours $ 3,713 $ 4,965 ONLINE Bond $ 244/m $ 165/m $ 120/m $ 91/m on both pages) 35% premium on earned line rate Black plus three colours $ 5,303 $ 7,093 95 Offset $ 246/m $ 167/m $ 121/m $ 92/m †All banners subject to availability, some booking restrictions apply. Gloss $ 256/m $ 176/m $ 129/m $ 100/m DISPLAY BROADSHEET 90 SPECIAL CLASSIFICATIONS Two side exclusive 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ PAGE SIZE †† RETAIL REPORT/BUSINESS PROFILE PAGE SUN-FRI SATURDAY Advertise your career opportunities in the Ottawa Citizen’s working section: the Bond $ 310/m $ 202/m $ 140/m $ 105/m COLUMNS INCHES MM PICAS most effective, multimedia recruitment resource in the Nation’s Capital. The Citizen Offset $ 311/m $ 204/m $ 141/m $ 106/m 15 85 This feature page offers advertisers the opportunity to be on a full page LEGAL NOTICES $ 8.82 $ 11.86 1* ⁄16” 24 5.1 offers an unbeatable package to help your company find the best people. With the with advertorial content. CAREERS Wed. & Sat.: $ 15.99 Gloss $ 322/m $ 213/m $ 149/m $ 114/m Citizen’s Career Package, your opportunity will be advertised twice in the newspaper 2 2” 51 12.2 CLASSIFIED EMPLOYMENT $ 9.28 $ 12.43 1 ††Limited availability (Wednesday + Saturday working sections) for just $15.99 per line. Plus your ad is 11” x 17” (2 sides, Single Sheet) Folds to 8½ " x 11", 4 page 3 3 ⁄16” 78 18.6 80 CHURCH NOTICES (Weekly one year) $ 2.27 1 posted on working.com, our leading edge, interactive career website, for 28 days 4 4 ⁄8” 105 24.1 APPOINTMENT NOTICES $ 8.82 $ 11.86 Two Colour 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ 3 5 5 ⁄16” 132 31.3 MISCELLANEOUS APPOINTMENT NOTICE (Reader) $ 20.43 $ 27.49 ($85 charge). 75 Bond $ 364/m $ 241/m $ 175/m $ 132/m 1 APPOINTMENT NOTICE (Top of heap) $ 15.37 $ 20.63 Offset $ 366/m $ 243/m $ 180/m $ 137/m 6 6 ⁄4” 159 37.7 • Upon request, commissionable rate invoicing is available For more details: 5 BOX SERVICE CHARGE $ 95.00 $ 95.00 Gloss $ 384/m $ 260/m $ 194/m $ 151/m 7 7 ⁄16” 185 43.1 to duly accredited advertising agencies. please call 613-726-6855 or email [email protected]. 3 70 Full Colour 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ 8 8 ⁄8” 212 50.3 • International rates available upon request 7 For information on online only advertising: Bond $ 438/m $ 281/m $ 207/m $ 159/m 9* 9 ⁄16” 239 56.7 EARLUGS 1 • All rates quoted are for camera-ready material please call Robin Fraser: 613-726-6860 or email [email protected]. Offset $ 440/m $ 283/m $ 209/m $ 162/m 10 10 ⁄2” 266 63.0 65 Rise to the top with these high visibility section front locations. • All rates quoted in Canadian funds Gloss $ 459/m $ 299/m $ 224/m $ 177/m *Available in classified only. Available on Business, Arts, City and Sports fronts. • All advertising should be ordered with minimum of two options when requesting Additional to Fold 8.5" x 11"....ADD: $ 8/m 60 (Fusion)...... ADD: $ 25/m ELECTRONIC FILES section placement. A 25% surcharge applies to guaranteed section placement. Colour Paper: Earlugs - Size: 2 col. X 20 lines (2” wide by 1 ½” deep) Complement your in-paper advertisements with an online ad on driving.ca. Electronic files can be submitted by • Guaranteed page positions subject to a surcharge of 35% Opportunities available for commercial and private party advertisers. MISCELLANEOUS email to [email protected] 55 SUN-FRI SATURDAY with a size limit of 5 mb. • Mass impact sections may qualify for discount off applicable line rate 13x...... $ 711 $ 927 For further information, please call 613-829-9321 • Print and deliver any size paper, booklet, digest, magazine, tabloid, poster, etc. For files larger than 5 mb 26x...... $ 658 $ 862 Call your Account Executive for quote 50 use our web upload site: • Reservation deadline is 15 days prior to insertion delivery date 52x...... $ 614 $ 802 http://adupload.thecitizen.canwest.com. • Proofs must be cleared 9 days prior to insertion delivery date Find a great place to live. • Surcharge for Ad Zones with 5 plus photos or high end resolution separations 45 We accept the following file formats: Complement your in-paper advertisements with an online ad on househunting.ca. • Ad Zones cleared after deadline subject to delivery date change or printing surcharge Opportunities available for commercial and private party advertisers. • Print quotes for under 5,000 available • Adobe Acrobat PDF (Press Optimized) 40 For further information, please call 613-829-9321 • All insert/Ad Zone revenue applies to dollar volume contracts • Subject to paper cost fluctuations • QuarkXPress (If it is a PC file, fonts 35 • Inserts require alternative delivery days will be substituted) • Adobe Illustrator Stories, pictures and tributes to life. Specialty Items Rates (Saved in EPS format) 30 Complement your in-paper advertisement with an online ad. • Adobe Photoshop POST-IT NOTE ADVERTISING (CMYK with 35% dot gain, EPS, 200 dpi) For further information, please call 613-829-9321 25 • Placed on the front of the newspaper, your message can be printed and delivered • MultiAd Creator by the Ottawa Citizen • Adobe InDesign 20 Before uploading, please check: Share the joy. Tell the world. TAG ADVERTISING 1) That all graphics and fonts are Complement your in-paper advertisement with an online ad. • Elasticized around the newspaper, your message can be printed and delivered included (unless fonts have 15 For further information, please call 613-829-9321 for as low as $155/1000, based on volume been converted to paths) 2) That all files are compressed 10 OTHER ITEMS (e.g.: Stuffit, ZIP) *Source: NADbank 2008. Over 80% of Ottawa adults (18+) who read English language daily newspapers read the Ottawa Citizen each week. • Also available: Belly Band, Polybag, and Door Hanger. Ask rep for details. 5 Approximate column sizes: Call 613-726-5802 10515609 if you require further assistance. 1 column 2 column 3 column 4 column 5 column 6 column 7 column 8 column 9 column 10 column Post-It Note (approximate width) Agates