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Section C.Indd ADVERTISING PLANBOOK 2 0 0 9 Ottawa Citizen in Print & Online reaches 54% of Ottawa adults 18+ OttawaCitizen.com’s ottawacitizen.com unique visitors and INTEGRATED MEDIA OPPORTUNITIES page views are up... way up! jobs working careers What do you want to do? reaches 450,000 reaches 124,000 advice Ottawa adults 493,000 Ottawa adults each week combined unduplicated eachea week Who do you need to hire? Introducing working.com. What’s the big occasion? (49% Reach) print/online reach of 54% (14% Reach) The national career network with a local focus. Whether you are sharing your engagement working.com offers you unparalleled reach with the world, sending an e-card to your across Canada and a uniquely tailored best friend, or looking for ways to ring in THE BENEFITS OF ADVERTISING ON your favourite holiday – celebrating.com OTTAWACITIZEN.COM approach to target the qualified applicants you are seeking. working.com lets you is here for you! Browse the site to see all ✓Associate your brand/company with authoritative, harness the full power of the Canwest there is to offer – place announcements, credible and up-to-date information that you already know MediaWorks network, providing access contribute stories and photographs and and trust from Ottawa’s leading daily newspaper – the to: 3,000,000 + unique users each month read interesting articles. We’re here to Ottawa Citizen. on canada.com, Canada’s personalized help you celebrate! ✓Reach one of the most attractive online information and services portal and audiences in Canada. This audience tends to 2,000,000 + Canadians every day through be younger, more educated, more affluent than ottawacitizen.com/shopping Canwest newspapers,10 thriving metro Where do you want to live? the overall Ottawa market... and it’s growing fast. markets with local job applicants seeking Welcome to Shopping – the compare- Canada’s newest and most compre- local employment. before-you-buy website that’s part of your hensive real estate listing platform. ✓Extend your reach and maximize the effectiveness Ottawa Citizen. Check out ads from your of your Ottawa Citizen advertising and your overall Detailed property information, neigh- newspaper – online and interactive. Get media mix. bourhood maps and related content from information, compare prices, fi nd what the Ottawa Citizen, the National Post and you want – when you want it. What do you want to drive? Canwest newspapers across the country Welcome to driving.ca, Canada’s premier make househunting.ca Canada’s number FAST FACTS: one-stopresourceforautomotivelistingsand one destination for real estate information • A minimum of 70% of Ottawa-area Adults have access to the Internet consumer information. driving.ca provides and advice. • Since 2001 – readership of online Newspapers by Canadian Adults consumers with an easy, intuitive way to has increased by over 60% search for new and/or used automobiles Advertise at wholesale costs? Yes you • Readership of Online Newspapers is highest in the Ottawa-area anywhere in Canada. Potential buyers can can, when participating in the Ottawa compared to other Canadian cities (42% of Ottawa-area Adults download volumes of information and How will you remember them? read online daily newspapers) Citizen’s annual Auction-Mart. This online Photos, tributes, more. • Online Newspapers reach more of the Ottawa Market than any other data about every automotive make and auction will feature a variety of products Media Website (compared to Ottawa-based or World-Wide model including editorial reviews, road Create a lasting tribute with remembering. and services that will drive new revenues, Media Websites) tests, vehicle profiles and full manufacturer ca. The Ottawa Citizen has expanded the maximize advertising budgets, preserve • OttawaCitizen.com reaches more of the Ottawa Market specifications. services of traditional death notices and cash fl ow and will provide clients with than any other Online Newspaper AsCanada’smostcomprehensivesourcefor in-memoriam messages. remembering. the opportunity to capitalize on free • These Ottawa-area Adults tend to be younger, more educated & more automobile advertising, vehicle listings and ca will allow families and friends a greater promotion and generate store traffic. To affluent than the overall Ottawa market (a complete profile of the OttawaCitizen.com audience is available on request) industry information, driving.ca provides opportunity to share messages, memories, qualify to participate, advertisers provide Source: NADbank blanket assistance to anyone interested stories and photos of loved ones online merchandise/professional services in in buying, selling or owning a vehicle through the use of guest books and exchange for advertising. Call your Account Sources: NADbank 07, Ottawa-Gatineau CMA, Print/Online = 7 day cume in Canada. photo albums. Executive today for details. Comscore Media Metrix – Unique Visitor Count for OttawaCitizen.com 26 MORE than just a newspaper 27.
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