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Advertising Planbook ADVERTISING PLANBOOK 16 Part of your day every day ADVERTISING PLANBOOK SECTION C2011 Advertising Products Our advertising products section showcases creative ideas, special features, promotions, innovative ad positions and multi-media opportunities. 17 ADVERTISING PLANBOOK LEADERBOARD... has great positioning at the DIGITAL ADVERTISING PRODUCTS top of the page and are the first to load. As one of the Interacting with the Audience least expensive ad units, it’s a great way to stretch the Our award winning journalists capture important and engaging stories with words, value of your budget. pictures and video and publish them to a growing list of media platforms. The Ottawa Citizen reaches more people in more ways than ever before and the future of our digital growth and emerging technologies continues to bring our customers multiple advertising opportunities. BIG BOX... The Ottawa Citizen is committed to a digital-first approach. From the way we create Huge results and positioning you can count on. Big Box content and interact with our audience to the way we partner with marketers and ads have great eye level leverage business relationships – it all centres on the opportunities that exist in a positioning on the page digital-first world. and sit adjacent to the news stories. Both Big Box and Leaderboard ads lend themselves to the possibility of expanding across the page as the user is encouraged to interact and rollover the ad to learn more. Video can be added to most online ads and offers a more engaging experience to the viewer. IMPULSE... Hit your target the first time. Placement in a sub index such as Opinion, Business, Sports, Entertainment, Life, Health, Technology or Cars allows you to target a specific audience. 18 Part of your day every day ADVERTISING PLANBOOK 2 0 1 1 DIGITAL LEADING EDGE... Set the bar a little higher! This is creativity on the move. TOP LAYER Memorable to viewers due to their high visibility. They provide an excellent space to work with creatively and are right in the line of sight. CATFISH High visibility because they stay at the bottom of the Studies show that visitors to websites are more likely to trust advertising from newspaper screen, even as the viewer websites than from other websites. Expand your print advertising reach and frequency by scrolls up or down. tapping into Ottawa’s local news and information site. As a leading online destination for MOBILE news, business, sports and entertainment, ottawacitizen.com provides a full range of creative A huge advantage that advertising solutions to reach your target audience starting at as little as $500! Mobile ads have is their Take the time to visit our online gallery to view samples of Ottawa Citizen online ads that have exclusivity. There is only helped advertisers to reach the audience they want at ... one ad served per page view eliminating any competition. ottawacitizenadvertising.com/digitalgallery The new Ottawa Citizen iPad app delivers the best of our print and online editions, plus mobile specific content and features designed to personalize and enhance the users experience. Readers will enjoy the content and quality they have come to expect from Ottawa’s leading news organization, enhanced and delivered specifically for them! 19 ADVERTISING PLANBOOK DIGITAL ADVERTISING PRODUCTS Integrated Media Opportunities jobs working careers What do you want to do? advice Who do you need to hire? Introducing working.com. What’s the big occasion? Whether you are Introducing SwarmJam A group buying site The national career network with a local focus. sharing your engagement with the world, that allows you to take advantage of sweet working.com offers you unparalleled reach sending an e-card to your best friend, or daily deals, some up to 90% off! across Canada and a uniquely tailored looking for ways to ring in your favourite SwarmJam brings customers sweet deals approach to target the qualified applicants holiday – celebrating.com is here for of 50% off or more for shows, restaurants, you are seeking. working.com lets you you! Browse the site to see all there is to fashion, activities and family adventures harness the full power of the Postmedia offer – place announcements, contribute right in your neighbourhood. network, providing access to: 3,000,000 + stories and photographs and read Great offers are available because groups are unique users each month on canada.com, interesting articles. We’re here to help assembled with collective purchasing power. Canada’s personalized information and you celebrate! SwarmJam offers big value discounts to services portal and 2,000,000 + Canadians Canadian shoppers and in the case of every day through Canwest newspapers,10 progressive deals, discounts can actually thriving metro markets with local job grow as more people join the swarm. applicants seeking local employment.* Where do you want to live? Canada’s newest Go to www.SwarmJam.com to join The and most comprehensive real estate listing Hive and click the “Buy Button” and follow platform. Detailed property information, the instructions. You will only be charged neighbourhood maps and related content if the swarm is big enough. If you want the from the Ottawa Citizen, the National Post deal, use the social media links available on What do you want to drive? Welcome to and Postmedia newspapers across the each page to spread the word, because the driving.ca, Canada’s premier one-stop country make househunting.ca Canada’s deals are only offered if there are enough resource for automotive listings and number one destination for real estate people interested. consumer information. driving.ca provides information and advice.* consumers with an easy, intuitive way to search for new and/or used automobiles anywhere in Canada. Potential buyers can Advertise at wholesale costs? Yes you can, download volumes of information and How will you remember them? Photos, when participating in the Ottawa Citizen’s data about every automotive make and tributes and more. Create a lasting tribute annual Auctionmart. This online auction will model including editorial reviews, road with remembering.ca. The Ottawa feature a variety of products and services tests, vehicle profiles and full manufacturer Citizen has expanded the services of that will drive new revenues, maximize specifications. traditional death notices and in-memoriam advertising budgets, preserve cash flow As Canada’s most comprehensive source messages. remembering.ca will allow and provide clients with the opportunity to for automobile advertising, vehicle listings families and friends a greater opportunity capitalize on free promotion and generate and industry information, driving.ca to share messages, memories, stories store traffic. To qualify to participate, provides blanket assistance to anyone and photos of loved ones online advertisers provide merchandise/ interested in buying, selling or owning a through the use of guest books and professional services in exchange for vehicle in Canada.* photo albums. advertising. Call your Account Executive * Working, Driving and Househunting listings ads can also be posted on Facebook Marketplace. today for details. 20 Part of your day every day ADVERTISING PLANBOOK 2 0 1 1 DIGITAL ADVERTISING PRODUCTS Website Traffic Keeps Growing reaches 178,500 reaches 414,900 Ottawa adults Ottawa adults each week each week Ottawa Citizen reaches 481,500 Ottawa adults 66,600 Ottawa adults are exclusive to Ottawa Citizen online (37% of online readership) 111,900 print readers (of adults 18+) also read ottawacitizen.com The Benefits of Advertising on OttawaCitizen.com Associate Your Brand/Company Credible, up-to-date information that you already know and trust from Ottawa’s leading daily newspaper – The Ottawa Citizen. Reach One of the Most Attractive Online Audiences in Canada. This audience tends to be younger, more educated, more affluent than the overall Ottawa market .. and it’s growing fast. Extend Your Reach Maximize the effectiveness of your Ottawa Citizen advertising and your overall media mix. Sources: NADbank 09, Ottawa-Gatineau CMA, Print/Online = 7 day cume Comscore Media Metrix – Unique Visitor Count for OttawaCitizen.com 21 ADVERTISING PLANBOOK ADVERTISING PRODUCTS In-Paper Advertising Products SECTION FRONT BANNERS With high impact, a section front banner puts your message front and centre with our readers. Banners give you exclusivity, visibility and a targeted audience. The Ottawa Citizen Front Page Banner 10 columns x 30 lines Full colour All other Section Front Banners 10 columns x 40 lines (some size variations) Colour optional Available on A3, Business, Opinion Letters, Careers, Arts, Movie Clock, Life, City, Sports, Sports Stats, Driving, Observer, Travel, Homes, Real Deal, Coloured Comics, World, Weather Page, TV grid Mon. - Fri. only. PREMIUM POSITIONS The breaking news story of the day usually continues off the front page making the following pages highly desirable positions for our advertisers. The Ottawa Citizen A2 6 columns x 140 lines A4 6 columns x 120 lines A5 6 columns x 140 lines Page 2 City Up to half page Colour not always available in these premium positions. 22 Part of your day every day ADVERTISING PLANBOOK 2 0 1 1 ADVERTISING PRODUCTS In-Paper Advertising Products TVtimes ADS Back by popular demand. TVtimes has returned to tabloid size. Find stories, special features and complete listings in your Sunday paper in the TVtimes Section. TVtimes POSITIONS Front Cover Full Colour Banner 10 columns x 55 lines full colour Full Page Back Cover, Full Colour 10 columns x 145 lines full colour EARLUG These positions offer a unique advantage in that they have the impact and targeting capabilities of section front positioning. Earlug 2 columns x 20 lines full colour Double Earlug FLEXFORM 4 columns x 20 lines full colour or 2 columns x 40 lines Flexform ads use the newspaper page Available on front of Arts, Business, City, Arts & Life, Food, Travel, New Homes (2 x 30), creatively.
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