Strategija Razvoja Općine Punat

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Strategija Razvoja Općine Punat Strategija razvoja općine Punat Zagreb, rujan 2015. Strategija razvoja općine Punat Strategija razvoja općine Punat Naručitelj: Općina Punat Voditelj projekta: Dr. sc. Ivo Kunst Autori: Dr. sc. Neven Ivandić Dr. sc. Ivo Kunst 2 | Strategija razvoja općine Punat 1. UVOD ................................................................................................................................................................. 5 1.1. POZADINA PROJEKTA ................................................................................................................................. 5 1.2. SAGLEDAVANJE PROBLEMA ...................................................................................................................... 5 1.3. RAZVOJNI DISKURS .................................................................................................................................... 6 1.4. CILJEVI PROJEKTA ..................................................................................................................................... 6 1.5. METODOLOŠKI PRISTUP IZRADI DOKUMENTA ............................................................................................ 8 1.6. STRUKTURA DOKUMENTA .......................................................................................................................... 9 2. ANALIZA INTERNOG OKRUŽENJA ........................................................................................................ 10 2.1. OPĆI PODACI O DESTINACIJI ..................................................................................................................... 10 2.2. DEMOGRAFSKE ZNAČAJKE OPĆINE PUNAT ............................................................................................. 12 2.3. STANOVANJE ............................................................................................................................................ 14 2.4. INFRASTRUKTURA .................................................................................................................................... 15 2.5. PRIRODNE I KULTURNE ATRAKCIJE .......................................................................................................... 17 2.6. ODREDNICE RAZVOJA OPĆINE PUNAT U RELEVANTNIM STRATEŠKIM DOKUMENTIMA ........................... 26 3. DOSTIGNUTI STUPANJ DRUŠTVENO-EKONOMSKOG RAZVOJA OPĆINE PUNAT .................. 30 3.1. GOSPODARSTVO ...................................................................................................................................... 30 3.2. TURIZAM U KOMERCIJALNIM SMJEŠTAJNIM OBJEKTIMA ......................................................................... 35 3.3. NAUTIČKI TURIZAM ................................................................................................................................... 40 3.4. OBRTNIŠTVO ............................................................................................................................................. 42 3.5. DRUŠTVENE DJELATNOSTI ....................................................................................................................... 42 4. RAZVOJNO OKRUŽENJE........................................................................................................................... 44 4.1. MEĐUNARODNI KONTEKST ....................................................................................................................... 44 4.2. NACIONALNI KONTEKST ........................................................................................................................... 46 5. SVODNA OCJENA KONKURENTNOSTI OPĆINE PUNAT .................................................................. 48 5.1. PRISTUP .................................................................................................................................................... 48 5.2. OCJENA KONKURENTSKE POZICIJE OPĆINE PUNAT ................................................................................ 48 6. SWOT ANALIZA ........................................................................................................................................... 51 6.1. UVOD ........................................................................................................................................................ 51 6.2. RESURSI, ATRAKCIJE I PRIRODNI UVJETI ................................................................................................. 51 6.3. INFRASTRUKTURA .................................................................................................................................... 52 6.4. RAZVIJENOST GOSPODARSTVA ............................................................................................................... 53 6.5. TURIZAM ................................................................................................................................................... 54 6.6. VEZE I UMREŽENOST GOSPODARSKIH SEKTORA ..................................................................................... 55 6.7. LJUDSKI POTENCIJALI .............................................................................................................................. 56 6.8. ORGANIZACIJA, UPRAVLJANJE I POTICANJE RAZVOJA ........................................................................... 56 6.9. ZAKLJUČCI SWOT ANALIZE .................................................................................................................... 57 7. MOGUĆI SCENARIJI GOSPODARSKOG RAZVOJA ............................................................................ 60 7.1. ANALIZA MOGUĆIH SCENARIJA RAZVOJA OPĆINE PUNAT ....................................................................... 60 7.2. KONKRETNE IMPLIKACIJE SVAKOG OD SCENARIJA ................................................................................. 62 7.3. POŽELJNI SCENARIJ DRUŠTVENO- EKONOMSKOG RAZVOJA OPĆINE ..................................................... 65 8. NAČELA RAZVOJA OPĆINE PUNAT ...................................................................................................... 68 8.1. ODREDNICE PROSTORNO-EKOLOŠKE ODRŽIVOSTI .................................................................................. 69 8.2. ODREDNICE DRUŠTVENE ODRŽIVOSTI ...................................................................................................... 69 8.3. ODREDNICE EKONOMSKE ODRŽIVOSTI..................................................................................................... 70 9. STRATEŠKA VIZIJA I CILJEVI RAZVOJA OPĆINE PUNAT ............................................................. 71 9.1. UVODNE NAPOMENE ................................................................................................................................. 71 9.2. METODOLOŠKI PRISTUP ........................................................................................................................... 71 3 | Strategija razvoja općine Punat 9.3. ODREDNICE VRIJEDNOSNOG SUSTAVA ŽITELJA OPĆINE PUNAT ............................................................. 71 9.4. VIZIJA RAZVOJA OPĆINE PUNAT .............................................................................................................. 72 9.5. CILJEVI DRUŠTVENO-EKONOMSKOG RAZVOJA OPĆINE PUNAT .............................................................. 73 10. KONCEPCIJA GOSPODARSKOG RAZVOJA ....................................................................................... 74 10.1. UVODNE NAZNAKE ................................................................................................................................. 74 10.2. PRIJEDLOG KLASTERSKOG STRUKTURIRANJA OPĆINE PUNAT ............................................................ 75 11. PLAN PODIZANJA KONKURENTNOSTI .............................................................................................. 80 11.1. PROGRAMI U FUNKCIJI STVARANJE POTICAJNOG SOCIJALNOG OKRUŽJA ........................................... 81 11.2. PROGRAMI UNAPREĐENJA JAVNE KOMUNALNE INFRASTRUKTURE ...................................................... 83 11.3. PROGRAM ULAGANJA U RAZVOJNE PROJEKTE PRIVATNOG SEKTORA ................................................. 84 11.4. PROGRAM OBOGAĆIVANJA TURISTIČKOG LANCA VRIJEDNOSTI ........................................................... 86 11.5. OSTALO - PODIZANJE KVALITETE LJUDSKOG POTENCIJALA ................................................................ 87 12. PLAN UNAPREĐENJA TRŽIŠNE PREPOZNATLJIVOSTI ................................................................ 88 12.1. PROGRAMI U FUNKCIJI TRŽIŠNOG (RE)POZICIONIRANJA OPĆINE ......................................................... 88 12.2. PROGRAMI U FUNKCIJI UNAPREĐENJA SUSTAVA KOMUNIKACIJE ......................................................... 90 13. PLAN IMPLEMENTACIJE ........................................................................................................................ 92 14. ZAKLJUČCI I PREPORUKE ..................................................................................................................... 93 DODATAK 1: PROJEKTI U FUNKCIJI STVARANJA POTICAJNOG DRUŠTVENO-EKONOMSKOG OKRUŽENJA...................................................................................................................................................... 95 DODATAK 2: PROJEKTI U FUNKCIJI UNAPREĐENJA JAVNE KOMUNALNE INFRASTRUKTURE ......................................................................................................................................
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