Sombrero's Franchise Brochure R5
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Site Guidelines • Space: 1,000 to 2,500 SF High Visibility End Cap, or Free Standing locations with Drive-Thru preferred, footprint flexible. Fas Facts: • Location: In-line and non-traditional locations such as food FOUNDED: Originally founded in courts and co-tenancy locations will be considered. the 1960s then expansion growth Designated patio area preferred. Location with prominence in in 1984 given trade area. INVESTMENT RANGE: • Visibility: 25 foot minimum frontage. Site and signage highly $173,800 to $1,197,300 visible from trac, 500’ from two directions. FRANCHISE FEE: $30,000 • Access: Easy access, Signaled entry, 2-3 curb cuts to parking R from street in both directions, left turn unobstructed. TERRITORY: Exclusive areas • Signage: Prominent building signage at main entry, additional available for Multi Unit freestanding signage. Development • Trac Generators: High density oce buildings, hospitals, FOOTPRINT: 1,000-2,500sq/ft; Universities, high frequency specialty retail, theaters, inline, end cap, DT “Lifestyle” centers, Tourist destinations. CURRENT LOCATIONS: PREFERRED DEMOGRAPHICS 3 MILE RADIUS 18 locations throughout San Diego, • Residential population: Minimum 80,000 Southern California and one in • Day time population: 20,000 Arizona • H/H Income Average: $50,000+ • Trac: Minimum 25,000 cars per day immediate drive Franchise Information Utility Guidelines • Liquid Net Worth: $100,000 • HVAC – One ton per 300 square feet of floor space and 35 BTU of heating per square foot • Net Worth Per Restaurant: $250,000 of floor space. • Experience: Business or restaurant experience preferred • Electrical - 200 amp (minimum) 120/208V • Multi unit ADA: yes to qualified operators 4 phase 3 wire power panel. • Franchise Fee: $30,000 per location • Gas - 1.5 inch dedicated gas line supply to California Carne Asada Burrito location. • Royalty Fee: 5% • Water - 1.5 inch cold water line supply to • Marketing Fee: 2% location. • Local Store Marketing: 1% • Hood - Ability to install an approximately • Terms of Agreement: 10 years with 2 five year options 24” x 24” opening to roof for shaft in kitchen. “Home of San Diego-Style Mexican Food” • Waste - 4” Sewer and sucient sized grease • Franchise training: 5 weeks interceptor as required by local code. FRANCHISEE SUPPORT: • ADA - Requirements for all means of ingress/egress shall be meet by landlord. Real Estate/Site Selection, Lease Approval, Management Training, Vendors and Equipment, Store Opening Support, Marketing and Public Relations, Operations Support. FRANCHISE INFORMATION CONTACT US: Ozzie Garcia Director of Franchise Development sombreromex.com 909.730.3242 or [email protected] SM About Us Sombrero Menu The Sombrero brand has roots dating back to the 1960’s with the original family location in the college area of San Diego, CA. This is where many Wha is Sa Dieg Styl? of Sombrero recipes were created, as well as where the Founder, Javier Sr, learned the family Mexican Food business. In 1984 Javier reintroduced At Sombrero our goal is to represent “San Diego-Style” Mexican food to the Sombrero Mexican Food to San Diego as the quick service operation that world and make sure people are satisfied when they eat it! We oer is a unique it is today. Since the beginning there has always been a strict focus on blend of classic Mexican, Baja influence and the San Diego Lifestyle, serving maintaining high standards by using only the freshest quality ingredients, authentic Chile Rellenos, Fish Tacos, and the local California Burrito with French fries utilizing homemade “casera-style” cooking techniques, and always inside. Signature flavors include fresh Guacamole, grilled Carne Asada steak and maintaining clean, well-kept restaurants. slow-cooked refried beans. San Diego Style is served in a casual environment, hand Healthy Chicken Bowl crafted to order and features a menu that has broad appeal that customers seek as Sombrero has seen great success in San Diego, the epicenter for quick an everyday option for a quality breakfast, lunch and dinner. service Mexican Food. Sombrero continues to stand above its competitors by providing a consistent quality experience to guests in At Sombrero we ensure all ingredients are true to San Diego-Style, and our menu each location, use of quality products, and ongoing product innovation. oers a variety of choices for every taste, such as Tacos, Burritos, Tortas, Tostadas, Sombrero proudly serves guests the best ingredients available, featuring Salads, Bowls, Breakfast Burritos and Plates as well as Catering Options. Our top fresh Choice Angus Carne Asada, top quality cheese, a completely sellers include the Classic Carne Asada Burrito, Rolled Tacos and our signature trans-fat & lard free menu as well as many healthy options. “Special Burrito” topped with our one-of-a-kind “MOLE” sauce. Other unique customer favorites are Carne Asada Fries, crispy Shredded Beef Tacos and the Sombrero locations typically open early for breakfast and close late, with Chipotle Chicken bowl…just to name a few! many locations oering 24 hour drive-thru service. Each location is furnished with a self serve beverage area which includes a variety of Aguas We have succeeded in serving a great menu by following two important rules: Fresca, as well as a Fresh Salsa Bar, featuring our famous homemade 1. Always using quality products and authentic Mexican flavors people crave. Salsas and Hot Carrots, all made from scratch! 2. Using proper cooking procedures that maintain the integrity of our product. Today, Sombrero has nearly 20 Southern California locations, and At Sombrero, our food speaks for itself. Quality, combined with our excellent continues to grow! customer service and convenient locations have made Sombrero Mexican Food a San Diego favorite, keeping loyal customers coming back for more…year after year! I love this place! This may present as a fast food Mexican restaurant, “Great food. Love the carne asada fries! Also the but that couldn't be further from the truth. The food is amazing California burrito guess what, it has fries in it. This is the and the sta are very kind, friendly and customer service oriented. first place I visit once I touch down in San Diego.” I’ve been coming here for ages! - Debbie - Gabby “Special Burrito” Special Burrito Carne Asada Fries.