GLOBAL ADVERTISING SPEND SET TO RISE BY 7.1% TO $660BN IN 2020 MARKETINGPromoting the brand idea. Issue 65, February/March 2020 N2000EDGE US$ 6.5 ISSN 1597-1201 FORCES BEHIND THE BRANDS & BRANDS TO WATCH SERIES 1 SBI Media wins 9Mobile media Account AB InBev projects 10% DR. FELIX KING decline in first-quarter profit EIREMIOKHAE: Insight @ 40, stays true to transformation FirstBank’s CEO, Adeduntan Audacity receives Cranfield Alumnus 2020 Award of Hope GDM Celebrates @ 10, unveils new logo Personified Sell your car for 30% More Cash on Cars45 Marketplace How it works 1 Get your car inspected and listed on the marketplace 2 Get connected to a buyer 3 Smile to the bank cars45.com 081 8984 0160 CONTENTS MARKETING EDGE Address all editoral, business and production correspondences to MARKETING EGDE, 11, Fadeyi Aladura Street, off Balogun Street, off Awolowo Way, Balogun Bus/stop, Ikeja, Lagos. Submissions of manuscripts, photographs, artworks, or other materials to MARKETING EDGE should be delivered by hand or via e-mail to
[email protected]. While every effort has been made to ensure the correctness of all information, however, MARKETING EDGE is not responsible for advertising, errors or omissions. MARKETING EDGE is a publication on the platform of MEDIA EDGE Limited with ISSN 60 COVER STORY 1597-1201. All rights reserved. Reproduction in full or part of any content from MARKETING EDGE without the prior written consent of the publisher is strictly prohibited. FORCES BEHIND Hot advert lines: 08023243054, 08023039359, 08066879292 THE BRANDS 32 FOREIGN NEWS 114 OPINION 10 Local News Unilever adopts BRANDS: THRIVING AT new marketing and DEFINING MOMENTS advertising principles 24 NEWS FEATURE for children JC DECAUX backs down, .