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BCE's Comprehensive 2004 Corporate Responsibility Report

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BCE's Comprehensive 2004 Corporate Responsibility Report just think… BCE Inc. 1000, rue de La Gauchetière Ouest Bureau 3700 Montréal (Québec) H3B 4Y7 www.bce.ca Communications Email: [email protected] Tel: 1 888 932-6666 Fax: 514 870-4385 BELL CANADA ENTERPRISES CORPORATE RESPONSIBILITY 2004 REPORT HIGHLIGHTS Canada’s communications leader Canada’s largest communications company, BCE Inc. (Bell Canada Enterprises) employs 62,000 people and enables 27 million customer connections. Through these connections, we offer a broader range of services than anyone else in Canada, including wireline and wireless communications services, Internet access, data and video services. From our roots in Central Canada we have expanded to the farthest reaches of the country, operating in Atlantic, western and northern Canada, connecting people in thousands of cities, towns and remote communities. This year Bell Canada celebrates its 125th anniversary as a nation builder. When 17.5% minimum the country was still young, Bell pioneered Cover printed on FSC-certified Domtar Opaque – Plainfield®, a paper in telecommunications in Canada, building which at least 17.5% of the fibre comes from well-managed forests, as independently a telephone infrastructure that brought certified by SmartWood according to the rules of the Forest Stewardship Council. distant communities closer together. It FSC-certified Domtar Opaque – Plainfield stimulated commerce, enabled political and also contains 20% post-consumer waste paper SW-COC-681. social unity. Today, our fibre-optic, wireline, wireless and satellite infrastructure is among Interior printed on Rolland Enviro 100, a paper the world’s most advanced and a key driver made from 100% post-consumer recycled fibre of productivity growth in Canada. and de-inked through a chlorine-free process. This report was printed with vegetable-based As Canada’s leading communications ink and is recyclable. This document was printed by company, we have a responsibility to all Transcontinental – Litho Acme, stakeholders, including customers, employees, SW-COC-952. FSC Trademark © 1996 shareholders – indeed, to all Canadians – to Forest Stewardship Council A.C. be a good corporate citizen – economically, environmentally and socially. This report is Cette publication est disponible en français. about how we fulfill that responsibility… Design: www.ardoise.com investment (page 4) green (page 8) solutions (page 12) employees (page 16) community (page 20) For BCE’s Comprehensive 2004 Corporate Responsibility Report, visit www.bce.ca/en/responsibility A Message From Michael J. Sabia Connecting people and helping to build their communities has been the goal of Bell Canada since our company was founded 125 years ago. This is the core of our business and the foundation of our social citizenship. As Canada’s leading communications Governance is about having a Code recognition and Voice over IP to company, we know people expect of Business Conduct with teeth. One wireless broadband. the best of Bell. Especially those that reflects our own moral compass. And we continue to extend the who work for Bell. Our commitment And management systems that network’s reach and capacity. Our to stronger communities begins advance our economic, environmental goal: to provide high-speed services with our people. They apply the and social performance. Because what to 85% of residences in the Québec highest professional standards to we do – and how we do it – makes us City-Windsor corridor by 2008. their jobs. And a deep commitment who we are. The result: more Canadians with to community involvement. Our performance in these areas access to services that stimulate We provide technologies that help has been recognized. In a study by local economies and enable people create and share knowledge and GovernanceMetrics International, to be connected. wealth. Our actions touch customers, BCE was one of just three Canadian Beyond that, we continue to work to investors, employees, suppliers and companies to score a perfect 10 for deliver the benefits of communica- communities across the country. governance in 2004. And one of only tions services – including high-speed Literally, tens of millions of 34 among 3,220 worldwide. It is the – to rural, remote and Northern Canadians. Creating meaningful third straight year we have earned regions of Canada. For example, jobs. Spurring investment. Driving that mark. video conferencing is available for innovation that enables Canadians Supporting economic telemedicine in isolated communities to connect. To expand their growth of Baffin Island. Telesat launched own horizons. Innovation is a second critical ele- the Anik F2 satelllite last year to Connecting communities shapes ment in strengthening communities. provide high-speed Internet access every decision we make. Not only As we turn ideas into new products across the country. In Ontario, we are what we do, but how we do it. and services, we create benefits for taking land-based broadband service And how well we do it. customers. Richer connections to to 10 First Nations communities in Responsible governance people, information and entertain- the Fort Frances area. And through drives everything ment. Better solutions, enabling microwave, fibre optics and satel- lite, our subsidiary Northwestel is Living up to that responsibility starts businesses to be more productive, making high-speed service available with governance: the way we conduct more competitive. to more than 90% of the homes in business, the ethical standards to In 2004, we increased the number the Northwest Territories. which we adhere. of innovation centres we operate to 10. These state-of-the-art think tanks develop breakthrough applica- tions in everything from voice Protecting the Managing change Similarly, our own people are deeply We intend to make a meaningful environment We also recognize our obligation to involved in their communities. difference by focusing on two areas: Our responsibility extends to reduc- our own community of employees. Despite the challenges of 2004, the One, initiatives that strengthen the ing our impact on the environment. The evolving industry, especially the generosity of spirit demonstrated economic and social foundations In 2004 we sustained our industry emergence of Internet Protocol, chal- for generations by Bell employees of communities. Because stronger leadership. We collected more than lenges us to transform our business continues to be exceptional. The communities make for a stronger, 50,000 wireless phones, plus batteries model radically. In 2004, this con- willingness of our people to support more competitive country. and accessories, for reuse or recycling. tributed to the decision to reduce our campaigns such as United Way / Two, programs for the next gen- Since its launch, this program has workforce by approximately 10%. Centraide set records once again. eration of Canadians. The children diverted more than 37 metric tons A difficult decision. However, They volunteered hundreds of and youth who will lead us in the of material from landfill sites, the as part of our commitment to a thousands of hours to local groups, 21st century. equivalent of approximately 21 cars. workplace that is respectful of from minor sports to women’s The Québec government recognized employees, we made every effort to shelters. These are critical initiatives. We are also committing to increase our corporate recycling efforts with minimize the impact through an By acting locally, we strengthen our annual budget for community an award for reducing landfill waste unprecedented voluntary departure the neighbourhoods, schools, investment from $19 million in 2005 by more than 70 percent annually. program, extensive retraining and hospitals and small businesses to $26 million in 2007. And we donated 1,500 refurbished career counselling. where opportunity is born. wireless phones to the 2nd Stage Community need meets As well, Bell employees drove our Bell people have consistently dem- Program, for use by women leaving corporate know-how response to the Asian tsunami in onstrated a spirit of service since the shelters to start a new life. Beyond the impact of our business a campaign that raised almost a company’s inception 125 years ago. Hydrogen fuel cells, wind turbines and operations, however, is our million dollars for the relief fund. Through world wars and economic and solar panels reduced our depend- commitment – as a company and as To become even more effective depressions, through natural and ence on fossil fuels by as much as individual employees – to be engaged citizens, early in 2005 we launched man-made disasters, they have given 95 percent in some locations. Satellite in the communities we serve. Connected to Communities – a new generously of themselves… and still and cellular monitoring of our fleet do. Every day. Corporations are members of a larger approach to our social investment is reducing fuel consumption and society. And with that citizenship that matches community needs with Every day we connect communities. cutting greenhouse gas emissions comes the responsibility to do more Bell’s resources. Fundamentally, In hundreds, thousands of ways. annually by 3,800 metric tons – than produce goods, services and Connected to Communities is about Because that’s what our people are approximately 10% of our overall returns. The responsibility to use using our national reach and our dedicated to. fleet output. We’re also working with the capabilities of the company – its unique capabilities in technology, So as a company – as a citizen of our industry to promote
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