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NOVEMBER/DECEMBER 2020

Ajit Pai visits Broadcasters Clinic CHAIR’S COLUMN FCC Commission Chair Ajit Pai ap- Continued team building critical peared at the Virtual Broadcasters Clinic on Oct. 14 to talk about during COVID-19 pandemic issues at the FCC and take ques- ….and it goes on and on. The pandemic continues tions from broadcast engineers with no end in sight. Sorry to start this column on from around the country. such a depressing note. The biggest challenge we face is how to keep morale up. The age-old traditions The three day conference of company Christmas parties or company picnics are wrapped up Oct. 15. being tabled until this COVID thing is brought under The Broadcasters Clinic Committee would like to thank the attendees, control. the speakers, and the sponsors who made the event possible. How do you maintain social interaction with your Read more on page 5. Chris Bernier staff or department? Can you accomplish it with a WBA Chair Zoom call? I will reach out to many of you to learn Dates changed for 2021 Broadcasters Clinic about team building events you have done and The dates for the 2021 Broadcasters Clinic are being moved up be- highlight them in upcoming columns. By the nature of our business cause of the scheduling of the NAB Show in October next year. we have had many of these staff activities as part of our normal cal- The 2021 Broadcasters Clinic will be held Wednesday, Sept. 8 through endar, concerts, charity fundraising events, sporting events, etc. Now Friday, Sept. 10 at the Madison Marriott West in Madison. most everything is virtual. We need to think outside the box. People need social interaction, but how do we accomplish this and stay safe? We can’t wait to see you there! Please share your successes when I call. Continued on page 3> CONTENTS PRESIDENT’S COLUMN Stop the Spread Coalition...... 2 Planning underway for whatever Panel to discuss public officials....3 Membership renewals...... 3 comes our way next year Vetterkind named WSAE Chair.....3 Like you, your WBA is working with a However, we’ve recently determined that the Stu- Prepare for holidays...... 4 lot of uncertainty these days. And, it dent Seminar will not be held in person this year. Michelle probably comes as no surprise that Your Education Committee is currently working up Broadcasters Clinic highlights...... 5 Vetterkind, there’s a lot we don’t yet know about plans for an online version of the event, with details to be announced soon. Making a Difference...... 6-7 CAE our 2021 events. That said, please know that we are making plans to hold Member News...... 8 WBA President Your WBA will offer an online EEO session and vir- all the events you’re used to, whether tual job fair. The job fair will be like the one we held Student Awards...... 9 and CEO they’re in person or held online. It will last summer (which was very well received). And of Student Leadership Award...... 9 be more important than ever to watch course, both will fit in with your WBA’s Assistance your inboxes as I’m sure we’ll have many announce- Awards season is coming...... 10 Action Plan for EEO Compliance. Details and dates ments for you in the coming months as we are able to have not been set yet but watch your inboxes. We 2 join Young Professionals...... 10 finalize plans. will spread the word once those plans are made. Names in the News...... 11 It’s hard to grow accustomed to uncertainty, but we Broadcasters Clinic goes virtual Obituaries...... 12 know you’ve all had a lot of practice this year. Stay tuned… The 64th year of the Broadcasters Clinic was unlike Stations host debates...... 12 any other. The award-winning three-day event we Student Seminar, EEO, Job Fair will be online Students in ...... 13 are so proud of was held as an online event Oct. 13- As you might recall from earlier this year, your WBA is 15 and featured an appearance by FCC Chairman Foundation Chair report...... 14 making changes to our winter schedule, unrelated to Ajit Pai. Bob Barry podcast update...... 15 the pandemic. The Winter Conference we typically hold Once again, we drew engineers from across the Give to WBA Foundation...... 15 in January is no longer happening, and the EEO session country who made excellent use of the virtual for- and job fair typically held at that conference will now be mat to engage with each other and ask questions Calendar of Events...... 16 held in conjunction with the Student Seminar. We’re ex- cited about getting the students involved in the job fair. Continued on page 2> PRESIDENT’S COLUMN Continued from page 1 of our excellent speaker. It was a success! Remember your WBA Foundation for year- Next year’s Clinic will be earlier than usual: end giving Wednesday, Sept. 8 through Friday, Sept. 10. We Your WBA Foundation promotes education for picked the new dates to avoid competing with future broadcasters, public affairs activities, the NAB Show which will be held in October next and preservation of broadcasting’s rich history year. We greatly look forward to getting everyone in . Please consider supporting the Wisconsin Broadcasters Association back together at the Madison Marriott West in Foundation in your year-end giving. Every dollar Officers & Board of Directors 2021. supports the past and the future of broadcasting OFFICERS 2020-2021 Insight Edge to continue in 2021 in Wisconsin. You can find a donation form on the WBA Foundation website: wbafoundation. Chair of the Board Your WBA has renewed our contract with Insight Chris Bernier Radio Plus, Marinette/ org/contribute Fond du Lac Edge Weekly in order to continue to provide you, And as we wrap up this momentous year (and Vice Chair - TV, Chair Elect our valued WBA members, with this popular Don Vesely WMTV-TV, Madison service. The Insight Edge Weekly Advertiser Intel- that’s the polite term – ha), please know that Vice Chair - Radio ligence Service gives you access to the industry’s your WBA is here for you. We realize it’s been a difficult year for everyone. Your WBA is looking Lupita Montoto La Movida WLMV Radio, premier newsletter service giving you quick, use- Madison out for you, and we expect that work to accel- ful, and current highlights of 14 key advertising Treasurer erate as we head into 2021. We know you miss categories: automotive, department stores, digital Jan Wade WISN-TV, networking with your peers, because we miss media, dining/grocery, electronics, employment, Secretary entertainment, financial, furniture, health care, seeing you too! In the meantime, know that Michael Wright Midwest Communications, media recap, real estate/home improvement, we’re also here to listen. Don’t ever hesitate to Green Bay/Wausau telecom, and travel. call us, even if you’re just looking for someone to Immediate Past Chair chat with. Lavin WBAY-TV, Green Bay If you’re not already getting these weekly Your WBA is here through thick and thin, just as emails from us, contact Kyle Geissler (kgeissler@ BOARD OF DIRECTORS wi-broadcasters.org) and he’ll be sure to add you you are for your communities. Stay strong. Stay healthy. Have a blessed holiday season. Judson Beck WLAX-TV/WEUX-TV, to the list. La Crosse/Eau Claire Brian Burns Morgan Murphy Media, Madison Paul Cameron The Network, Broadcasters join ‘Stop the COVID Spread’ Coalition Appleton Your WBA has joined a coalition of Wisconsin groups calling on Wisconsin residents to stop the spread of Herb Cody QueenB Radio, Platteville Sean Dwyer WXOW-TV, La Crosse COVID-19 across the state. Stevens Point The “Stop the COVID Spread!” Coalition is launching its first campaign with an urgent message about the Anna Engelhart WKOW-TV, Madison crucial need for preventative measures to stop the rapid spread the virus. Aleese Fielder NRG Media-Wausau/ Stevens Point Former Wisconsin Governor, Secretary of Health and Human Services, and current University Andy Gille Midwest Communications, of Wisconsin System President Tommy Thompson encourages Wisconsin residents to stay safe in the PSA, Green Bay alongside students from the University of Wisconsin System schools. The University of Wisconsin System is Dean Kallenbach , one of the members of the recently launched “Stop the COVID Spread!” Coalition. Senior Regional Manager, Eau Claire Mike Smith WFRV-TV, Green Bay “We’ve faced real challenges this year, and Mark Strachota WDJT-TV/CBS & , the virus continues to spread in our state. Milwaukee But, each of us has it in our power to turn Colleen Valkoun iHeartMedia, Milwaukee things around,” Gov. Thompson said in the Jeff Welton Nautel, Hackett’s Cove, PSA. “It’s time to mask up, buckle down, Nova Scotia Ex Officio - NAB Board wash your hands, maintain social distance. Tom Koser Koser Radio Group, Rice Lake C’mon Wisconsin, together we can do this.” The campaign includes a 30-second WBA Team video that will run as a public education President & CEO announcement on broadcast channels Michelle Vetterkind, CAE statewide, as well as a digital campaign [email protected] including video and banner ads. NCSA/PEP Coordinator Liz Boyd “As Wisconsin continues to face an uphill battle against COVID-19, it is more important now than ever that [email protected] we take precautionary measures and shoulder the responsibility of protecting one another together,” said Director of Operations and Public Eric Borgerding, Wisconsin Hospitals Association President and CEO. “The condition of our pandemic is Affairs Kyle Geissler visible in the alarming increase in COVID infections, and for the past month, daily new records in COVID [email protected] hospitalizations, breaching the 1,000 mark recently, more than tripling in the last 30 days, and so far, with no slow-down in sight. The direct and indirect impacts of COVID spread in our communities are increasingly WBA Board minutes are always available stressing our outstanding health care system and continuing to challenge our health care heroes – those for members. Please email Kyle Geissler at nurses, custodians, doctors, technicians and many others who keep working long hours behind masks, [email protected] to request behind face shields, in gowns and gloves, to keep Wisconsin’s great health care accessible and safe.” a copy. The coalition has grown significantly to include more than 50 businesses, health care, and advocacy groups from around the state. 2 Wisconsin Broadcaster | wi-broadcasters.org Membership renewals in the mail, can be paid online It’s WBA membership renewal time. When 2020 ends, so does your WBA membership. You should soon be WBA/WNA panel to discuss how to receiving your 2021 WBA membership renewal notice, so sign up now access public officials during COVID and keep your membership in full force, without interruption, all the Before the pandemic, journalists could always count on finding elu- way through 2021. sive public officials by going to a board or committee meeting. With You can also pay your dues online. Just go to wi-broadcasters.org/ many of those meetings being held online, public officials are finding members-only/dues. it easier to avoid journalists and the public. I’m sure you’ll agree that membership in your WBA is a bargain. As How are journalists getting around this and other hurdles brought an organization and as a cooperative of individuals with a common about by the pandemic? What are their legal options? goal, the WBA believes in itself and its members. The benefits of being The Wisconsin Newspaper Association and the Wisconsin Broadcast- a WBA member are many, and pride of association with WBA is itself ers Association have assembled a panel of journalists and experts on worth the price of admission. We urge you to renew your member- open government to discuss these issues. ship and join your colleagues in continuing to support the WBA. Renewing your WBA membership means uninterrupted service: You Join us at 10 a.m. Nov. 19 via Zoom will continue to receive ALL services in WBA’s special programs. And best of all, you will continue to belong to the WBA, the only organiza- for this educational webinar. The tion in the whole state devoted entirely to the service and promotion session is open to the public and of the broadcasting industry in Wisconsin. there is no cost to attend. Geissler marks 3 years serving WBA members Kyle Geissler, WBA Director of Operations and Public wi-broadcasters.org/events Affairs, marked three years at the WBA in September. He joined the WBA in 2017. Panelists Geissler is a career broadcaster with 15 years working in radio and newsrooms with a focus on digital and social media.

Chorski joins Awards Committee as co-chair Scott Chorski is joining the WBA Awards Committee as co-chair, along with sitting co-chair Kelly Radandt. April Barker Bill Lueders Emily Hamer Chorski is a former WBA Board member and Board Scott, Bublitz, and Wisconsin Freedom Wisconsin State Chair and recently retired as general manager of Engel S.C. of Information Journal WKBT-TV in La Crosse. Council Moderator Retired Hall of Fame broadcaster and Foundation Board member Dean Maytag is stepping down from his role on the Awards Committee. Vetterkind named chair of WSAE WBA President and CEO Michelle Vetterkind has been named Chair of the Wisconsin Society for Association Executives (WSAE). Vetterkind has been involved with the organization Juli Buehler Amanda St. since 1997 and was recognized with the WSAE Associ- WLUK-TV Hilaire ation Leadership Award in 2017. She said WSAE was WITI-TV instrumental in helping her earn her CAE credential in 2000 and is invaluable in keeping that credential up CHAIR’S COLUMN to date. Continued from page 1 WSAE’s mission is to meaningful connections and enhance The Wisconsin Broadcasters Association has had a tremendous year competencies of association professionals. It offers opportunities for despite the pandemic. Our small but very capable staff has managed Vetterkind and WBA staff to network and learn from industry partners to keep everything functioning by moving to virtual presentations. from across the state to The latest virtual presentation was the Broadcasters Clinic in October benefit WBA members. It with featured guest FCC Chairman Ajit Pai. This is another example of also provides educational the stature that the WBA has in broadcasting. We are as good a state offerings and other numer- broadcast association as there is in the country!!! …and it is because ous benefits. of the great participation of the members! Wisconsin Broadcaster | November/December 2020 3 FROM THE JACOBS MEDIA TEAM AS PART OF THE JACOBS MEDIA/WBA DIGITAL PARTNERSHIP Prepare for an unprecedented holiday shopping season Since March, has there been anything in our selection, and other “price and item” features. While this is always lives that passes for “normal?” The onslaught of important, in 2020 there’s another element that’s critical – safety. COVID-19 has upended everything – the way we Consumers (especially women) are very concerned about being comport ourselves in public, family gatherings, safe while in stores. Is the business taking necessary precautions our work lives, the way we educate our kids, like requiring employees and shoppers to wear masks? What and even the way we shop at the grocery store. other safety measures are they taking? While Americans have adapted and adjusted, any We recommend sharing this information with your clients and objective view of life in October bears very little encourage them to incorporate language like this in their copy. Paul Jacobs resemblance to life way back in February. Not surprisingly, the radio and television businesses have been significantly affected. We have mastered the art of broadcasting from our kitchens or bedrooms, but concurrently, the lifeblood of our business – our local advertisers – have been significantly affected. Revenue has taken a major hit, as our clients are simply trying to survive while learning how to conduct business in new and different ways. So, no objective observer can conclude that the all-important holiday season will be like years past, so broadcasters cannot sell the same ways as before. In response to what we’ve been hearing from our clients, we fielded our third COVID-19 study at the end of September. Using the email databases of 355 radio stations in the U.S. and , we wanted to know how consumer behavior was going to change this year in an attempt to provide broadcasters What does holiday travel look like in 2020? It doesn’t appear with information to help them generate fourth quarter revenue. your audience is headed to Cancun or this holiday season. You can download the entire study at https://jacobsmedia.com/ Instead, the overwhelming majority of our respondents will be covid-19-survey-3-results/. We believe this information should driving to their destination or vacations this year. We are encour- be shared with sales teams now, but also with local businesses, aging our clients to reach out to hotels and resorts, entertainment because it just might help them have a more successful holiday and shopping destinations (think Mall of America) within 200-300 season. But before you go there, here are a couple of findings of miles of your market and get them to advertise on your station. note: What’s Black Friday in 2020? It’s not nearly as important as in years past. The chart below shows that shopping this year has begun in earnest, the Black Friday bulge is muted, and there will be a lot of spending in early December. This is good news for broadcasters is we suggest you encourage advertisers to elongate their holiday spend, beginning now, and running all the way through the end of December. It’s also noteworthy that a week after we published this report, Wal-Mart announced it was going to spread out their Black Friday deals across three weeks.

The study is clear in all aspects: The 2020 holiday season will be like no other, and radio and television sales teams cannot treat it like “business as usual.” We encourage you to download the study and move quickly to pivot so you can take advantage of the busi- ness that is out there. And of course, if you have any questions or would like to discuss, reach out to me at [email protected]. Wishing you a happy, healthy, and prosperous holiday season and a happy new year. The WBA Digital Hotline is a free service of the WBA. Contact Jacobs Media with any question about digital, mobile, or social media at What should retailers be promoting? Historically, retailers [email protected] would be talking all about their low prices, gift wrapping, huge

4 Wisconsin Broadcaster | wi-broadcasters.org 2020 VIRTUAL BROADCASTERSOnline Experience CLINIC & SBE Upper Midwest Regional Meeting THANK YOU!

Clinic Committee • Kent Aschenbrenner, E.W. Scripps Company - Committee Chair • Patrick Berger, Cumulus - • Steve Brown, Woodward Radio Group, Inc. • Mark Burg, WLAX-DT/WEUX-DT • Greg Dahl, Second Opinion Com- munications, Inc. • Clif Groth, New Radio Group • Bill Hubbard, UW-Green Bay Vicki Kipp, PBS Wisconsin The 64th annual Broadcasters Clinic was held Oct. 13-15, virtually. • • Tim Laes, Midwest Communica- Radio and TV broadcast engineers from Wisconsin and around the tions county attended. Attendance was respectable. • Marty Mangerson, WJFW TV More than a dozen informative sessions filled the three-day event. • Kevin Ruppert, WISC-TV (retired) Featured presenters included FCC Chairman Ajit Pai and ATSC (Next- • Tom Smith Jim Steinhart, WISN TV gen TV) president, Madeleine Noland. Other session topics included • • Britny Williams, Wisconsin Public FCC compliance, NAB radio technical update, and operating from “the Radio cloud.” Accommodations were made for live Q&A with presenters. • Linda Baun, WBA Vice President Major industry vendors sponsored the event and we were proud to have the Wisconsin Army National Guard as our partner. Clinic Speakers • Kent Aschenbrenner, E.W. Scripps The 2021 Broadcasters Clinic is scheduled for Sept. 8-10. We look • Bill Bennett, ENCO forward to planning the 65th Broadcasters Clinic to be held at the • John Bisset, Telos Alliance Madison Marriott West. • Patrick Christian, UW-Madison • Chris Crump, Comrex The Clinic committee appreciates the continued sup- • David Layer, NAB port and commitment of the WBA Board of Directors. • Chris Lund, UW-Madison A special thank you to the Clinic committee, WBA • Madeleine Noland, ATSC Com- staff and recently retired and heart and soul of the mittee Clinic, Linda Baun. • David Oxenford, Wilkinson Barker Knauer Respectfully submitted, • Ajit Pai, FCC Kent Aschenbrenner • Jeremy Ruck, Jeremy Ruck & Broadcasters Clinic Program Chair Associates, Inc. • John Schilberg, Scientific • Joe Seccia, GatesAir Thank you Sponsors! • Mary Ann Seidler, Telos Alliance • Nicole Starrett, Dielectric Clinic Partner • Jeff Welton, Nautel

Special Thank You Tri-Marq Communications

Additional Support Board of Directors of the WBA New Dates Michelle Vetterkind, WBA President and CEO for 2021! Linda Baun, WBA Vice President (retired) The 2021 Broadcasters Liz Boyd, NCSA/PEP Coordinator Clinic will be Wednesday, Kyle Geissler, Director of Opera- Sept. 8 through Friday, tions and Public Affairs Sept. 10 at the Madison Sara and Leader Printing Marriott West THANK YOU ATTENDEE’S FOR YOUR SUPPORT!

Wisconsin Broadcaster | November/December 2020 5 Making a Difference Station safely gathers listeners for drive-in movie Milwaukee stations take cancer charity walk online Madison radio station Life 102.5 (WN- WC-FM) held a drive-in movie event at iHeartMedia Milwaukee’s V100.7 (WK- the Madison Mallards’ baseball stadi- KV-FM) held its ninth annual Sista Strut um on Aug. 21. More than 500 people breast cancer charity walk as an online were on hand in the socially distanced event. The free event aims to bring setting for a showing of Jeremy Camp’s awareness to the importance of breast Christian hit movie “I Still Believe.” cancer screenings, especially for African American women who are at greater risk The Mallards have transformed their of dying from the disease. Fox 6 (WITI-TV) into a drive-in movie theater is a partner for the event. during the pandemic. Life 102.5 had the opportunity to get in on one of Sista Strut kicked off on Oct. 3 on the V100.7 Facebook page. those movie nights. Tickets were almost half the regular price at only Throughout October, listeners were encouraged to “strut” on their $25 per car with free popcorn included. own time, using a suggested route or any other route of their choice. Breast cancer survivors could upload their photo and story to the “Especially during this time of COVID-19, it was so great to be able V100.7 website and offer words of encouragement for those currently to see and interact with listeners face-to-face,” said Dave Conour, the going through breast cancer and their families. Program Director and Morning Show Co-Host of Life 102.5. “And of course, it was a great movie! Jeremy Camp’s story is just so touching, “Even though the pandemic has made it difficult for the community and it’s really a wonderful picture of God’s love and grace.” to gather for this important event, breast cancer remains a concern for the women in our community,” said Bailey Coleman, on-air person- ality for V100.7. “Sista Strut aims to be a reminder that we have to take Wisconsin PBS stations offer at-home learning care of ourselves and make sure we are still doing our self-checks and PBS Wisconsin and scheduling our mammograms.” Milwaukee PBS, in partnership with the Partners for Sista Strut include ABCD, After Breast Cancer Diagnosis, Wisconsin Department an organization that aims to provide one-on-one emotional support of Public Instruction, to anyone affected by a breast cancer diagnosis. is supporting at-home For more information, or to make a donation to ABCD, visit www. learning for students of all ages during the pandemic by broadcasting V100.com and type keyword STRUT. weekday television schedules of programming with digital resources that connect to Wisconsin’s state academic standards. Beginning Sept. 1, PBS Wisconsin is dedicating the 11 a.m.-4 p.m. daytime weekday schedule on The Wisconsin Channel, or PBS Wiscon- sin-2, and Milwaukee PBS is dedicating the same daytime weekday schedule on WMVT 36.2 to educational programming that includes English language arts, social studies, science and math. On PBS Wis- consin, additional at-home Learning content is also available in the PBS KIDS broadcast blocks weekdays on PBS Wisconsin-1, and every day on the PBS Wisconsin 24/7 KIDS channel, or PBS Wisconsin-4. On Milwaukee PBS, that content is available on WMVS 10.1 and 10.3. The special broadcast schedule will also be available to stream online at pbswisconsin.org/familyresources along with corresponding free, curriculum-aligned digital content for any learning environment and support for educators navigating a variety of learning landscapes. WWIS launches ‘People Helping People’ campaign SOLDIERS CONDUCTING COVID-19 WWIS Radio in Black River Falls is promoting RESPONSE TRAINING small town pride with its “People Helping People” campaign. Through the rest of the year, the stations are pro- moting reminders to local communities of what small business do for the area. In partnering with local businesses, WWIS Radio is helping promote small town America with giveaways, a drive thru trick-or-treat event, coloring contests, a scavenger hunt, holiday meal giveaways, and more. “The primary reason for this campaign is because this year has been defeating for so many people and businesses,” wrote General Manag- er Mary Gerdes. “Our hope is that by running this campaign people have something to look forward to that is fun and exciting for the Visit nationalguard.com community and businesses.”

6 Wisconsin Broadcaster | wi-broadcasters.org Good Karma names winners of small business contest Entercom launches hip hop station in Milwaukee ESPN Madison, ESPN Milwaukee, Entercom has launched a new Hip Hop and R&B and Newsradio 620 WTMJ, in part- station in the Milwaukee market. nership with Associated Bank have Hot 105.7 airs on WXSS-FM-HD2. Sister station named two winners of a contest aimed at helping small businesses 105.7 FM The Fan will rebrand as “1250AM The during economic uncertainty. Fan” and continue to be heard on WSSP-AM. Madison Extinguisher Service and Black Husky Brewing LLC are the Hot 105.7 will feature artists like Drake, Cardi B, winners of the “Rebuilding Wisconsin Business” contest. They were and Beyonce and Entercom says it plans to build chosen based on how their business embodies the philosophy of a lineup of local talent that reflects the diverse voices and perspective “Rooted in the Midwest”, connects with the small business communi- of the Milwaukee community. ty, and makes an impact on the local community. “As part of our commitment to amplifying diverse voices in our Madison Extinguisher Service, whose main focus is fire extinguish- content and talent lineup, the new Hot 105.7 will engage fans with er inspection and recharging, will receive a $30,000 customized today’s hottest music, relevant entertainment and a focus on issues advertising campaign on 100.5 ESPN Madison. Tory Strauss, owner of important to African Americans and the multi-cultural community Madison Extinguisher Service said, “It means we are going to get the in Milwaukee,” said Entercom Milwaukee Market Manager Andrea word out more and reach more people. Small businesses only have Hansen. so much of a budget for advertising and getting the word out about their business. This is just going to be unbelievably spectacular.” “This strategic launch will also enhance our portfolio that already includes a prominent sports station and a pair of market leading Madison Extinguisher Service also provides fire extinguisher and fire brands focused on super serving the female audience, ensuring we safety training for other businesses and groups. are delivering robust opportunities for advertisers to connect with “Our team is ready to meet with Madison Extinguisher Service, learn diverse communities throughout Milwaukee.” more about their business goals, and develop a customized campaign that will help to achieve future success,” said Vice President and ESPN WISN-TV hosts community policing panel Madison Market Manager, Keith Williams. “We are grateful for our WISN-TV in Milwaukee hosted a panel partnership with Associated Bank and want to thank all of the small discussion about the intersection of businesses who applied.” community and policing during the Social Justice Summit 2020. Black Husky Brewing LLC, a local brewing company which started in a small log cabin in the rural town of Pembine, and now located in The station collaborated with Nō Studios Riverwest, will receive a $50,000 customized advertising campaign to bring together a diverse and dynamic on 94.5 ESPN Milwaukee and Newsradio 620 WTMJ. “Especially panel for “The ‘Project CommUNITY Special: A Panel on Community these days, we put in for absolutely everything, whether it is a grant and Policing” which aired Oct. 16. The program was aimed at advanc- from the city or from some other organization,” said Tim Eichinger, ing a critical conversation about local and legislative solutions for Co-Founder and Brewer at Black Husky Brewing. “We really appreciate building a more constructive relationship between law enforcement it. We’re a little overwhelmed right now, but I’m sure we are in good and marginalized communities. hands with you guys.” “From those who enforce the laws to those who are impacted by “We’re thrilled to help Black Husky Brewing LLC build their brand on them - this panel amplifies voices who all seek a similar outcome,” Wisconsin’s Radio Station and are so appreciative of Associated Bank’s said Jan Wade, president and general manager of WISN 12. “It’s not a support of this program,” said Steve Wexler, vice president and market debate. We need change. We’re proud to partner with Nō Studios to manager, GKB Milwaukee. help identify the best path forward for that change.” Station helping address pandemic-related hunger Good Karma to launch station for Black community A radio station in Green Bay is teaming up with part- is launching ners to help feed those facing hunger because of the 101.7 The Truth, a local radio COVID-19 pandemic. home for Milwaukee’s Black com- 101WIXX is working with Feeding America Eastern munity. The station will launch Wisconsin and Associated Bank to provide 101,000 this year and feature local shows with authentic conversations about meals for Wisconsin families in need. news and current events, a celebration of Black culture, information According to statistics provided by Feeding America created by and for the Black community with an emphasis on em- Eastern Wisconsin, the number of food-insecure people in Wisconsin powerment, family, faith and ,community. is up by 36 percent, affecting an additional 200,000 people, including “At Good Karma Brands, we believe every voice matters – but as the 77,110 children. Forty percent of people accessing food pantries sup- events of this past year unfolded, we realized there were underrepre- plied by Feeding America Eastern Wisconsin are first-time visitors. sented voices that had so much to say and needed to be heard,” Craig “We realize what a significant impact the pandemic has had on the Karmazin, Good Karma Brands founder and CEO said. “We believe hunger situation in Wisconsin and we felt compelled to help,” said there is a unique opportunity for us in Milwaukee to launch a station Corey Carter, WIXX Brand Manager. that can make a real impact across the city, and within our compa- ny. I’m excited to see how the station grows and evolves and look WIXX will air a significant on-air and digital campaign encouraging forward to meeting the strong demand for compelling and targeted people to donate online either on behalf of a local partnering busi- content for Milwaukee’s Black community.” ness or in general on behalf of WIXX. Cherie Harris, will be 101.7 The Truth’s General Manager, and Kyle The campaign runs through Nov. 25. Wallace will serve as Operations Manager. Wisconsin Broadcaster | November/December 2020 7 Member News Madison TV station’s editorial director retires WISC-TV and Madison Magazine Editorial Director Midwest names new leadership in Wausau Neil Heinen retired after 28 years of writing editorials. Midwest Communications has named a new market manager for its Wausau stations and a brand manag- In an article posted to the station’s website Heinen er for one of those stations. said, “It’s been an honor and a privilege for more than three to represent owner Elizabeth Murphy Milko Villarreal, Jr. will take the helm at the five-sta- Burns and the Murphy Burns family’s commitment to tion cluster as Vice President/Market Manager. He journalism, to South Central Wisconsin and especially was most recently a consultant with International to Madison.” Business and Marketing in Laredo, where he been since 2012. He is a long-time broadcaster and “I’m grateful for the opportunity to give voice to Liz’s belief in the Villarreal group owner, BLT graduate, and former NAB radio responsibility of family-owned, local media to contribute, to partner board member. and to lead. My career at WISC and Madison Magazine has been chal- lenging, satisfying and rewarding beyond my wildest dreams.” Brett Lucht, the group’s last VP/Market Manager, died tragically in July. The article said Heinen played a role in supporting building projects “I am thrilled to join Midwest,” Villarreal said. “The Wright family has like Monona Terrace, Kohl Center and Overture Center. He was part of a long-standing tradition of excellence in broadcasting. A heritage numerous community initiatives and maintained countless connec- radio company who has embraced the new opportunities and chal- tions in the community. lenges that digital content distribution and marketing offer. Ideo- logically, and operationally I believe we are a very good fit for one “To declare Neil Heinen a Madison institution is an understatement, another, and I look forward to making a positive contribution. I am and his impact and legacy will last forever,” said WISC-TV vice presi- incredibly grateful for the opportunity with which Duke and Michael dent and general manager Tom Keeler. “He’s one of the most recog- have presented me.” nized, revered and respected individuals in Madison today.” “We welcome Milko to the family and look forward to many successful Heinen’s last day was Sept. 15. and prosperous years to come,” Midwest Communications President/ CEO Duke Wright said. “His passion and desire to win are a great fit for Fort Atkinson station changes format following sale our already positive Wausau operation.” Fort Atkinson station WFAW-AM has dropped an all talk format for a mix of Villarreal will take the reins on Nov. 2. and local news and sports. Rusty James is returning to the Midwest Commu- The Oldies format replaces syndicated nications family as the new Brand Manager for talk programs on the station that was WIFC. James was most recently the Vice President recently sold to Magnum Communications by NRG Media. WFAW will of Programming and Operations for Max Media in continue to carry a local morning show, local news, and sports. Norfolk/ Beach. Before that he spent 14 years in Evansville, as the Operations Manager for The Farm goes on the air in southern Wisconsin the four station Midwest Communications cluster Mid-West Family Broadcasting in Madison is that included the legendary WIKY-FM. on the air with a new radio station aimed at James James replaces Nikki Montgomery who recently shift- farming and the outdoors. ed her duties to become the co-host of the Kallaway “The Farm” airs on 1550AM and 97.7FM (WHIT) on the Rise morning show on WIFC. with country favorites and featuring one of the “I am very excited to come back to Duke Wright’s Midwest Commu- biggest names in agriculture in Wisconsin, the nications,” James said. “I can’t wait to work with the veteran staff at Fabulous Farm Babe, Pam Jahnke. WIFC.” “This is a destination for those who are farmers, farm advocates or “It was a delight to work with Rusty when he was in Evansville. He’s a people that just love spending the day outdoors,” said Randy Hawke, winner,” Vice President of Programming, Jeff McCarthy said. “We are Operations Manager for Mid-West Family Madison. “We all know farm- fortunate to retain his talents once more.” ing isn’t a job, it’s a lifestyle and this is the soundtrack.” James starts his work in this position on Oct. 12. Pam Jahnke has lived in and reported on the world of agriculture to people across the state of Wisconsin for more than 30 years. WTMJ-AM newscast receives national Murrow Award “Today, more than ever, people care about who’s producing their Milwaukee radio station WTMJ-AM was food,” Jahnke said. “The Farm will let us share that story across many honored with a 2020 National Murrow platforms 24/7”. Award for its afternoon newscast, Wis- consin’s Afternoon News. The station competed with other large market radio stations from across the country. The Radio Television Digital News Association has been honoring outstanding achievements in electronic journalism with the Edward R. Murrow Awards since 1971. Award recipients demonstrate the spirit of excellence that Murrow set as a standard for the profession of electronic journalism.

8 Wisconsin Broadcaster | wi-broadcasters.org WBA Student Awards for Excellence DEADLINE: FRIDAY, JANUARY 15, 2021 4 P.M. CT The WBA Student Awards for Excellence generates hundreds of entries each year from high school and college media students throughout Wisconsin. The 2020 contest will begin accepting entries Dec. 8. Here are the competition categories: High School • Radio Sports Programming • Radio News Programming • TV Sports Programming • TV News Programming

College • General Entertainment Program (Radio) • General Entertainment Program (TV) • Audio Storytelling-Sound (Radio) • News Story-Writing (Radio) • News Story-Writing (TV) • Long Form Production (Radio) • Informational/Educational/Corporate (TV) • News Series/Documentary (Radio) • News Series/Documentary (TV) • Public Affairs/Talk Show (Tadio) • Public Affairs (TV) • Newscast (Radio) • Newscast (TV) Applications accepted for • Feature Story (TV) Student Leadership Award • Public Service Announcements/Commercials (Radio) • Promotional/PSA/Commercials (TV) The “WBA Student Leadership Award” is given to a broadcasting or • Sports Story (Radio) broadcast journalism student of junior standing or above at a Wis- • Sports Story (TV) consin college or university who has most noticeably developed and • Sports Play-by-Play (Radio) exercised effective and creative skills in leadership. • Sports Play-by-Play (TV) • Sports Programming-Non Play-by-Play (Radio) The student must be nominated in writing by an adviser, supervisor • Sports Programming-Non Play-by-Play (TV) or faculty member. The nomination letter must include specific ex- • Station Imaging (Radio) amples when citing how the student meets the following criteria: • Podcast (Radio) • Air Check (Radio) • Is actively involved in a student broadcasting community; • Social Media • Demonstrated instances where s/he provided a positive influence; • Website • Demonstrated instances where s/he motivated others to accomplish

a mission, despite challenges or obstacles; Find the full category descriptions and all the contest rules • Encouraged others to contribute toward the effectiveness and suc- and details on the WBA website: cess of a broadcast-related organization or project; wi-broadcasters.org/student-awards/ • Goes consistently above and beyond the scope of their job or proj- ect assignment; • Demonstrated the ability to lead in an ethical and moral manner.

The student must also submit a 2-3 page paper describing how their experiences in student media have shaped them as a leader or helped them develop a leadership style.

WBA Student Leadership Award nominations should be sent by Jan. 15, 2021 directly to: Kyle Geissler at [email protected].

Wisconsin Broadcaster | November/December 2020 9 WBA Awards The Family Don’t let WBA Awards season creep up on you buys station in Eau Claire Hello broadcast Now, about getting your For me, I plan to use that operations, station’s best together. I’m sure window of time between the and especially by now you have received the Nov. 3 election and the end of newsrooms, Awards for Excellence booklet November to at least separate across Wiscon- that explains categories, rules, the different possibilities for sin. As the very and the entry process. While the categories before narrow- bizarre year getting your entries lined up to ing it down to what is actually The Family Radio Network is of 2020 heads submit by the Jan. 6 deadline submitted. But I’m sure you all expanding with the purchase of Robert into the home might be the last thing on your know what works best for your a radio station in Eau Claire. Kennedy stretch I first mind right now, I offer a simple schedule. Awards Committee University of Wisconsin-Eau hope that you, warning. This year has gone Finally, I just want to acknowl- Claire Foundation’s BluGold your families by at warp speed and we’ll be edge the important work you’ve and friends, are well and staying showing 2020 the door (thank all been doing through- Radio LLC is selling Converge safe. Whether it’s a TV station, or God) before you know Contest out this historic time. Radio 99.9 (WDRK) Cornell/Eau radio station with either a music it. The deadline will Whether it’s keeping Claire. or news/talk format, pretty come up quickly after Opens our audiences up to The Family is a group of Chris- much every aspect of what we the holidays, so don’t Dec.1 speed on health news, tian radio station based at 91.9 do and how we do it has been leave starting your Deadline: ever-changing school WEMI in Appleton. The group affected by COVID-19 and/or award entry round-up schedules, social issues, owns three other full power the social issues that have crept till then. Past years have Jan. 6 at and all of it in the midst FMs and six translators across into Wisconsin cities, towns, and shown us that many of 6 p.m. Wisconsin’s role in a cru- Wisconsin. villages. the disqualified entries cial Presidential election I want to say a few words about often have a common denom- campaign, radio and television 2 Ladysmith radio the 2021 WBA Awards for inator. Slamming them into all have been a lifeline for some Excellence Gala. As of now, we’re the different categories at the and a crucial source of informa- stations sold to Zoe still planning for an ‘in person’ last minute is often a recipe for tion for others. Even with all the event on Saturday, May 1 at the mistakes. life-changing things going by Madison Marriott West. It will be Also, take the time to note a cou- at such a rapid pace, Wisconsin great for everyone to be able to ple of categories that all of us broadcasters have searched get back together and I for one can enter this year, no matter the for, and shared the positive and am looking forward to it. I hope format. “Best Coverage Of Civil reassuring things that are still by then we will have come far Discourse and Social Change” happening in our communities. enough in this pandemic battle and “Best Pandemic-Related Ser- As always, I remain proud to be Two radio stations in Ladysmith to allow us to gather and share vice To The Community.” Please your colleague and part of an owned by Flambeau Broad- stories over what an experience read the category definitions industry that provides such a casting are being sold to Zoe this has been. and other requirements. vital service. Communications. Zoe is already operating WJBL If rhymes help you remember, and WLDY under a local market- You’ll want to see this video before December. ing agreement. Remove awards stress in no time flat. Zoe owns nine other stations Get advice from the WBA’s own Cat in a striped Hat. and five translators serving wi-broadcasters.org/cat communities in northwest Wisconsin. Young Professionals 2 new members named to Young Professionals Committee The WBA’s Young Professional Commit- (94.5 ESPN and 540 ESPN), Newsradio tee is welcoming two new members 620 WTMJ, and 101.7 The Truth. She from different parts of the state. also manages the Tundra Trio houses, Kristen Shill is the News Director at three rental properties in Green Bay, WQOW-TV in Eau Claire. She began her and the Wisconsin Sports Awards. She career there in 2013 as an intern and oversees the stations’ marketing strate- has since held numerous titles: audio gy and initiatives. Last year, Shawni was board operator, multimedia journalist, recognized as one of Radio Ink’s 30 and Shill evening producer, assignment manag- Under Superstars. Smith er, and assistant news director. She was Shill and Smith will join the commit- named news director in April 2019. tee as it continues work on its mentorship program, The Toolbox, its Shawni Smith is the Director of Marketing at Good Karma Brands Mil- monthly newsletter, and numerous other initiatives to help young waukee, which is comprised of four radio stations: ESPN Milwaukee professionals in broadcasting. 10 Wisconsin Broadcaster | wi-broadcasters.org Names in the News Robert “Max” Dye has been promoted to ing at WJLA, in D.C. He got his start program director for Alternative Rock station as a sports reporter in Wausau at WAOW-TV. After WWWX-FM/96.9 The Fox in Appleton/Oshkosh. stints in and , he took a job as A 20-year radio broadcasting veteran, Max morning anchor at FOX6 (WITI-TV) in Milwaukee. joined WWWX-FM as music director, imager, and Reisbeck starts at CBS 58 in November. afternoon on-air host in 2017. Wake Up Wisconsin anchor Josh Gregory is WISN-TV veteran meteorologist Sally Severson headed to . Gregory’s last day at WAOW-TV retired Sept. 4. Severson announced her gradual re- Gregory in Wausau was Sept. 25. His next job is in Dayton Dye tirement from the station more than a year ago. Her where he’ll join WHIO as a producer. Gregory start- final broadcast was on Aug. 31. Severson has been ed at WAOW in May 2018. on the air for more than 30 years and on WISN-TV’s Bobby Falat has joined WAOW-TV in Wausau as morning show since 1988. anchor on Wake Up Wisconsin. Falat most recently Meteorologist Daji Aswad joined WISN-TV’s Weath- worked at KTWO-TV in Casper, . He’ll an- er Watch 12 team. She joined anchor Ben Wagner chor alongside Neena Pacholke. He replaces Josh on weekend evening newscasts at 5 p.m., 6 p.m. Gregory, who took a job last month in Ohio. and 10 p.m. on Saturdays, along with Sundays at Morgan Murphy Media has appointed veteran 5:30 p.m. and 10 p.m. She started Sept. 29. Along Falat Severson broadcasting executive Lyle Banks as vice presi- with serving as the weekend evening meteorolo- dent and general manager of WISC-TV in Madison. gist, Aswad will also be providing weather reports He will oversee television, digital, and magazine and covering special assignments throughout the operations at the company’s . Most recent- week. ly, Banks was the VP and GM of WGCL-TV in WSAW-TV investigative reporter, Naomi Kowles, for Meredith where he led a team to ratings growth is making the move to Madison. Kowles continues in a highly competitive news market. He has an ex- investigative work when she joined WISC-TV in tensive record of success in broadcasting including October. While at WSAW, Kowles focused on poli- general manager stints at WMAQ in Chicago and at Banks Aswad tics, policy and public safety and the effects they WAVY-TV in Norfolk, Virginia. His first day on the job have on people’s lives in rural Wisconsin. Her work was Oct. 5. Previous GM, Tom Keeler, is now GM at earned 11 awards in 2019 from the Midwest Broad- KOIN-TV in Portland, . casters Journalism Association and the WBA. A morning anchor at NBC 15 (WMTV-TV) in Madi- WISN-TV News Director Ben Hart has been pro- son is taking a job at Fox 6 (WITI-TV) in Milwaukee. moted to president and general manager of fellow Amelia Jones’ last day at NBC 15 was Oct. 9. She Hearst station WJCL-TV in Savannah, . was once an intern at Fox 6. Jones is originally During his time in Milwaukee, Hart and the WISN from City. She graduated from Marquette news team engaged with state lawmakers to help Jones University in May 2018 and has been repeatedly Kowles guarantee public access to government records recognized for her work, including awards from the such as police body-camera video. WBA Awards for Excellence. Matt Sinn is WISN-TV’s new news A sports anchor and reporter working in Syracuse, director. Previously, Sinn was the as- New York is joining the CBS 58 (WDJT-TV) Sport sistant news director at the station. Zone. Darius Joshua is a proud graduate of Syra- Sinn brings decades of experience cuse University where he spent time at the nation’s to this position, having served oldest student run TV station, CitrusTV, and played in diverse roles across broadcast a key role in covering Syracuse athletics. Joshua journalism - ranging from producing Joshua had a previous stop at a TV station in . He said Hart Sinn cutting-edge newscasts to manag- he’s eager to get back to the Midwest and live in ing dynamic newsrooms. a great sports town like Milwaukee. He starts in Michele McCormack is joining Tom Zakaski as December. co-anchor at WFRV Local 5 News. She’ll be anchor- Erin Sullivan joined the NBC 15 team Oct. 12 as ing 5, 6, and 10 p.m. news in Green Bay and host- a weekday anchor and reporter for The Morning ing the station’s Hispanic Heritage Month special. Show. She’s working on the “News Now” desk, McCormack returns to television after nearly three following breaking news updates. Sullivan comes years as the Individual Giving Manager of Hunger to Madison from Joplin, Missouri where she worked Task Force food bank and farm in Milwaukee. Be- McCormack Sullivan at the NBC affiliate KSNF for more than three years. fore that she was an anchor/reporter in Milwaukee There, she worked as a reporter, weekend anchor for 12 years. and most recently a morning/noon anchor. Jessob Reisbeck is joining the evening anchor Taylor Lasenby joined WISC-TV as a reporter and team at CBS 58 (WDJT-TV) in Milwaukee. He’s weekend anchor. Lasenby was introduced Oct. 24 joining Natalie Shepherd and Chief Meteorologist on News 3 This Morning and made her on-air debut Drew Burgoyne on the CBS 58 News, weeknights the following week. Lasenby previously worked in at 5 p.m. and 10 p.m. and at 9 p.m. on WMLW The Chattanooga. M. Reisbeck is returning to Wisconsin after report- Lasenby Reisbeck Wisconsin Broadcaster | November/December 2020 11 In Remembrance Knaack remembered for long Hall of Fame career in Fox Valley WBA Hall of Famer Susan Knaack is being remembered College. for her 38-year broadcasting career in the Fox Valley. Knaack served eight years on the Board Directors of the Wisconsin Knaack died Aug. 26. She was 77. Broadcasters Association and was its first woman Board Chair in 1993- Knaack started her broadcasting career in Osh- 94. kosh with stints at WAGO and WMKC from 1971-77 Her obituary said that in retirement, Knaack continued to mentor where she was a talk show hostess, copy writer, sales women in their career navigation and actively supported programs and assistant, and traffic director. In 1977 she moved to organizations that focused on empowering women. Woodward Communications’ WHBY/WAPL in Ap- She was inducted into the WBA Hall of Fame in 2004. pleton, as Creative Services Director. She moved into sales in 1980, became Sales Manager in 1982 and General Manager in 1984. In 1989 In lieu of flowers, memorials to Family Sharing through Crossroads she became Vice President of Broadcast for Woodward, expanding the Presbyterian Church would be appreciated. company’s holdings from four to nine stations in three markets in Iowa and Wisconsin. Watch Susan Knaack’s Hall of Fame video During her broadcast tenure in Appleton, she also served as an instruc- at WisconsinBroadcastingMuseum.org tor in the Communications Department of the Fox Valley Technical

Career broadcast engineer Gary Mach dies The 2019 Broadcasters Clinic was A broadcast engineer with a career spanning nearly six dedicated to Mach, who dedi- decades has died. cated 35 years of service to the Gary Mach died Aug. 30 at his home in Green Bay. He Broadcasters Clinic Committee. was 78. Visitation and funeral were held During his career, Mach worked every level of support Sept. 8. from staff engineer to corporate engineer. He success- fully completed several facilities upgrades during his career, in additional to countless engineering accom- plishments, like rebuilding transmitters and studio systems. During his time working with Wisconsin and PBS, Mach’s facil- ities and staff produced many award-winning television programs. He designed the telecommunications facilities for the Weidner Center for the Performing Arts and the Center for Television Production, both on the University of Wisconsin-Green Bay campus. Mach shared his skills and talents with the technical college system, the Catholic Diocese of Green Bay, Cellcom Communications, and many others. He continued consulting long after his retirement.

Stations host debates to help Wisconsinites ahead of election Wisconsin broadcasters hosted debates to help Wisconsinites get to p.m. newscasts. know the candidates ahead of the November election. “This type of programming is critical to our local mission here at Wisconsin Public Radio hosted a debate for the candidates in the 3rd WFRV-TV and we are proud our team was able to put together a Congressional District race. The debate aired Oct. 26 and featured debate format that was acceptable to the candidates and that both the incumbent Rep. of La Crosse and challenger Derrick Van agreed to participate,” said WFRV TV’s Vice-President and General Orden of Hager City. Ezra Wall, host of WPR’s La Crosse-based “News- Manager Mike Smith. makers,” moderated the discussion. WFRV-TV in Green Bay hosted a debate Oct. 26 between 8th Congres- sional District Rep. Mike Gallagher and challenger Amanda Stuck. The one-hour debate was moderated by Local 5 News anchors Tom Zalaski and Michele McCormack, who anchor WFRV-TV’s 5, 6, and 10

12 Wisconsin Broadcaster | wi-broadcasters.org Educators Column Student navigates college as an aspiring broadcast journalist Be persistent. could teach me and that to really learn about television news, broad- cast, and production I needed to get experience in a newsroom.” It’s a simple phrase, but one Gretchen Gerlach lives and breaths right now as she’s wrapping up her What’s the best piece of advice you’ve been given to help you achieve senior year at UW-Madison. If worrying about the your goals? pandemic isn’t exhausting enough, Gerlach has taken “It can be hard not to compare yourself and your experiences to what on several experiences to prepare her for her future other people have done, especially when people are posting about career as a broadcast journalist. She works as the PR their career goals and accomplishments every day. I try to remind director for the Badger Herald, a communications myself that everyone moves though their career at their own pace Amy intern for the UW-Madison Global and that someone else’s success does not take away Pflugshaupt Health Institute, and an associate from my own successes.” Education producer at WMTV-TV. Gerlach said Committee she’s always had a “hunch” that she • • • • • • would like broadcasting. She shares This is clearly not the college experience Gerlach what’s motivating her during these challenging dreamed of. No “Jump Around” on football game times. days. No soaking up a sunset at the Union Terrace. What do you think you are missing most right now And she’s already coming to terms that she most as we all have to learn to live in this “new normal” likely won’t experience graduation day at Camp because of COVID? Randall in a cap and gown. Even through all the noes, Gerlach is choosing to write her own ending “I am fortunate enough to be in a position where and focus on the positive storyline of 2020. I am not missing too much. My family is safe and healthy. They also live nearby in so I can “Coming out of this I know I will be more resilient, “ I was told my persistence visit them easily and safely. I haven’t gotten sick. I grateful, and forgiving with myself and others and made me stand out.” -Gerlach haven’t lost a job. I still get to go to school and grad- even more proud to be in the news industry. I see uate on time. That being said, I do miss seeing my the work my colleagues do every day to make this extended family. A number of trips were canceled this summer and crazy time easier for people to understand and it makes me proud to into the fall because of COVID-19 and the virus is making the holidays be pursing the same career.” more complicated.” After graduation, Gerlach said she aspires to be a news reporter and/ What advice to you have for other students aspiring for a career in broad- or producer. casting? “Be persistent. When I heard WMTV was still hiring despite COVID-19, I knew this was likely my last chance at a job in broadcast before I grad- uated. Internships/jobs in college are so valuable, especially in news/ broadcast, and I knew I could not waste this opportunity. I followed up [with the news director] frequently throughout the hiring process and made sure to express my genuine interest in the position. When I was hired, I was told my persistence made me stand out.” What made you decide to take on a part-time position at the local televi- sion station as a college student? “When I was hired, I was beside myself. Not only was I employed during a pandemic, but I was working my dream internship/job as a college student. I knew that there was only so much the J-School Why you should download the WBA app You work in broadcasting in Wisconsin and you’re a mem- --Looking for a new podcast? Wisconsin’s broadcasters ber of the WBA, but you wonder, “Why would I download are there for you. Our WBA member podcast directory is the WBA app through MemberPlus?” Here are some good available on the app. reasons to do it: -- This is a member-exclusive app. You can show it off to --Remember the printed WBA member directory? It was your friends because unless they are WBA members, they handy, right? Well, you can now find the directory on the don’t get access. Remember, if you’re an employee of a app, and unlike the printed directory, the directory on the WBA member station, you’re a member of the WBA. app is updated daily. --Learn more about upcoming WBA events and webinars. --Our most popular website feature is available on the app: The event section is full of information, but there’s more to job postings. See who’s hiring and find out what positions come, which leads us to our final reason to download the are available. It’s updated daily. WBA app: --Find out what other Wisconsin broadcasters are do- --Watch us grow! The MemberPlus app is going to grow ing, professionally and in their communities. Our news and add features in the coming months. We’re excited to headlines are also updated daily. If you’re following these show you what we do with it. Come along for the ride! headlines, you’re on top of it. Wisconsin Broadcaster | November/December 2020 13 WBA FOUNDATION

Annual Report WBA Foundation looks to forward mission to 2021 I am pleased to have the honor of serving as Chair of recognition of those that have served Wisconsin broadcasting. Your the Wisconsin Broadcasters Association Foundation continued support for this annual production is most appreciated. (WBAF). I am happy to report that your Foundation is The Foundation Broadcasting Museum has well positioned to be a strong partner with the WBA produced a year’s worth of podcasts by WBA during 2021. Hall of Famer Bob Barry. Bob’s podcast show- The Foundation continues to be focused on core cases historic interviews with musicians, ac- activities of fundraising, public affairs, education, and tors, and movers and shakers of the rock and historic preservation. Here are some highlights from roll era that he so richly enhanced during his Al Lancaster the previous year: time on Milwaukee radio. WBA Hall of Famer WBA Foundation and engineering great, Terry Baun, has gener- Chair We are delighted to have awarded for the first time the David L. Nelson Scholar- ously sponsored the podcast. Search online for ship as part of the Foundation’s Student Schol- “Bob Barry’s Unearthed Interviews” podcast arship Program. The $1,000 scholarship was and subscribe. established by the Community Foundation for The Foundation continues to support the the Fox Valley Region through the generosity future of broadcasting through the WBA of an endowment from the David L. and Rita E. Student Seminar, which was held just before Nelson Family Fund. The Foundation continues the pandemic. This was also the third year to support three other scholarships: The How- of awards from the Rick Jowett Fellowship ard Gernetzke Scholarship, Morgan Murphy which provides a grant to photographers seek- Media Scholarship, and the WBA Foundation ing to expand their photography training. Two Scholarship. photographers received funding in 2020. The Results Broadcasting Education Grant Last but not least, the Foundation also looks was also awarded for the first time this year. forward to 2022 when it will continue its Based on the number of applicants it was very 30-year tradition of hosting live broadcast well received. The grant, created from the Re- political debates. sults Broadcasting Scholarship, now funds Please review “Your WBA Serving You” on the WBA Student Seminar a $1,000 grant to assist a recent graduate WBA website or in the September/October working in Wisconsin broadcasting or a related newsletter to read more about what your WBA Foundation supports business in the management of their student loan debt. Thank you to annually. Bruce and Don Grassman for recommending the change. We need your financial support so that we can continue to help es- The Walker Broadcast Management Institute was moved to 2021 tablish a lasting legacy for our Association and its members. As a part because of the pandemic. The cycle that was scheduled to take place of your financial planning, please consider a contribution to the WBA in 2020 is now set for 2021. This highly esteemed 3-day program held Foundation and/or becoming a member of the Foundation Legacy annually at UW-Madison will be in its 23rd year. At last count, 153 Club. All levels of giving are needed and are beneficial to our mission. broadcast managers have graduated from the three-year module. Please contact the WBA for information about how to make your Enrollment is open for the April 20-22, 2021 session. contribution with a check or your credit card. The WBA Foundation’s Hall of Fame inductions were postponed to Thank you everyone! You have helped me grow and understand 2021 because of the cancellation of the WBA Summer Conference. servant leadership. The Foundation is proud to continue to maintain inductee plaques and a video display at the Hilton Milwaukee City Center and contin- Sincerely, ues to offer Hall of Fame rings and pendants to Hall of Fame mem- bers. A special thank you to the member stations and organizations Al Lancaster that provided annual financial support to the WBA Hall of Fame Chair production. This support is an excellent example of how the WBA Wisconsin Broadcaster Association Foundation membership can help the Foundation sustain an annual signature Wisconsin Broadcasters Association Foundation Officers & Board of Directors www.wbafoundation.org

OFFICERS Treasurer BOARD OF DIRECTORS Anna Engelhart Dean Maytag Scott M. Trentadue Tom Walker Greg Bell WKOW-TV Retired Wisconsin Broadcaster Retired Wisconsin Broadcaster Chair of the Board Mid-West Family Broadcasting, Retired Wisconsin Broadcaster Al Lancaster Madison Bill Hurwitz Kelly Radandt Don Vesely WSAW-TV/WZAW-TV, Wausau Chris Bernier Retired Wisconsin Broadcaster Woodward Radio Group WMTV-TV, Madison President & CEO Radio Plus, Fond du Lac Appleton/Green Bay Vice Chair Michelle Vetterkind, R. Perry Kidder Jan Wade Bruce Grassman CAE Lynn Bieritz Retired Wisconsin Broadcaster David Sanks WISN-TV, Milwaukee Results Broadcasting Wisconsin Broadcasters Associa- Mid-West Family Broadcasting Retired Wisconsin Broadcaster tion Foundation Tom Koser Secretary Scott Chorski WAQE-AM/FM/WJMC-AM/FM/ Chuck Steinmetz Dick Record Retired Wisconsin Broadcaster WKFX-FM Rice Lake WITI-TV, Milwaukee Family Radio, La Crosse Wisconsin Broadcaster | November/December 2020 14 Bob Barry’s Unearthed Interviews podcast marks year full of episodes Weekly podcast rable moments. He talked with gem,” said WBA President and • TuneIn features historic the Beatles, the Rolling Stones, CEO Michelle Vetterkind. “Each • Pocketcasts James Brown, Dolly Parton, episode is a captivating time • RSS celebrity interviews Sophia Loren, Gregory Peck, capsule that young and old will All released episodes become A podcast from Wisconsin Dick Clark, Sonny and Cher, and both appreciate. Bob’s got great permanent exhibits in the Wis- Broadcasters Associa- many more. questions for his guests and has consin Broadcast- tion Hall of Famer Bob interesting stories “I’m overwhelmed ing Museum at Barry is marking more to tell about each and humbled by WisconsinBroad- than one year’s worth interview. I’m the reaction to the castingMuseum. of episodes. The Bob looking forward podcasts,” Barry said. org. Barry Unearthed “I have especially en- to many more Interviews podcast WBA member joyed the stories and episodes.” highlights his historic stations are comments listeners New episodes interviews with musi- welcome to have shared. Many are shared every cians and celebrities. download and had interesting personal memo- Wednesday on Bob Barry’s air episodes as they become Bob Barry had a long career ries of my guests.” Unearthed Interviews podcast available, with credit given to interviewing some of the which can be found on your Upcoming episodes will feature the podcast. biggest names in music during Dickie Goodman, Alan Alda, favorite podcasting app and the 60s and 70s. He ruled the The Bob Barry’s Unearthed Henry Mancini, the Everly these locations: airwaves in Milwaukee radio at Interviews Podcast is supported Brothers, Johnny Mathis, and • Apple Podcasts WOKY-AM, WEMP-AM, WISN-AM with a generous contribution Mel Blanc. • Spotify and WZTR-FM. He conducted from WBA Hall of Famer Terry • YouTube hundreds of interviews and kept “The Bob Barry Unearthed Baun, who is also part of the • Google Play Music recordings of his most memo- Interviews podcast is a hidden WBA Foundation’s Legacy Club. • Stitcher

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Wisconsin Broadcaster | November/December 2020 15 Calendar of Events

Nov. 19, 2020 WE LIVE HERE. Panel: Accessing Public Officials During a Pandemic WE WORK HERE. Presented by WBA and WNA WE SERVE HERE. Nov. 19, 2020 Webinar: So,...What Does the Election Wisconsin Broadcasters help keep our ranks Mean? full so we can serve when called upon. What Presented by David Oxenford, Wilkinson, Barker, you do matters. Thank you for your support. Knauer Visit nationalguard.com March 6, 2021 WBA Student Seminar/Job Fair Madison Marriott West April 20–22, 2021 Walker Broadcast Management Institute UW-Madison

May 1, 2021 WBA Awards Gala Madison Marriott West

June 17–18, 2021 WBA Summer Conference Blue Harbor Resort, Sheboygan Sept. 8-10, 2021 Broadcasters Clinic Madison Marriott West