San Diego Science Festival
Sir Lawrence Bock A DRAFT PROPOSAL May 17, 2008
Spring 2009
The Science of You
A Science Outreach Initiative of UCSD’s BioBridge For more details visit: www.sdsciencefestival.com SPONSORS Given the growing threat to America’s leadership in science & technology, celebrations of science such as the San Diego Science Festival are critical to raising public awareness of the impact of science on our lives & inspiring the next generation of science leaders.
We thank our sponsors for making the commitment to increase America’s scientific edge with their support! - Festival Hosts -
- G o l d -
- S i l v e r -
- Copper -
- Bronze - Harry & Joan Howard Gruber Birndorf SPARK YOUR IMAGINATION
The Inaugural San Diego Science Festival will unite our community to showcase the Science & Innovation that makes San Diego unique! Join us for the first full- scale celebration of Science the West Coast has ever seen! The month-long event celebrates the Science and Innovation all around us with events, lectures, and activites county-wide to engage all audiences from students, to teachers, to parents, to science professionals, or anyone that is just curious. The centerpoint of the festival is the Science Expo in the Park, a 2 day all-out celebration of science exploration and discovery that will be held in conjunction with The Science and Engineering Fair. The San Diego Science Festival is only the beginning! Through lectures, activites and teacher training, contents UCSD BioBridge will continue to fan the flame of science interest and make science happen all year long!
6 Our Collaborators 7 Calendar 8 Nifty Fifty 10 Festival Programs 22 About Us
A DRAFT San Diego Science Festival www.sdsciencefestival.com PROPOSAL Fuel for your Mind SPRING 2009
Browse our program for a brief preview of just a few of the fantastic events we have in store!
Science Month - March 09 For the entire month of March the Science Festival comes to schools with in-classroom activities and 50 of San Diego’s most inspiring scientists. calendar
Discovery Week - March 30 - April 3 A full week of science exploration with science- themed events at sites all over San Diego County. Balboa Park, UCSD, The Salk Institute, and others will host Clean Tech, Space and Exploration, Nanotechnology, and more!
Expo Weekend - April 4th & 5th The finale of the Science Festival is an action-packed, hands-on weekend of exploration, discovery and fun as we take you on a journey to learn how science impacts your life.
A DRAFT Science Month Discovery Week Expo Weekend PROPOSAL March 09 March 30th - April 3rd April 4th and 5th OUR COLLABORATORS
A DRAFT San Diego Science Festival www.sdsciencefestival.com PROPOSAL “UC San Diego is proud to be a major collaborator in the San Di- ego Science Festival. This important event is a great way to show our local community that science and technology are essential for our county and nation to thrive in the new global economy. The Festival will also demonstrate that a basic understanding of science is critical in making our day-to-day decisions.” - Chancellor Marye Anne Fox, University of California, San Diego
“The San Diego Science Festival is a magnetic force, the K-12 science community is highly attracted to all the possibilities and ways to participate.” - Nancy Taylor, Executive Director, San Diego Science Alliance
“We need men who can dream of things that never were.” - Former President John F. Kennedy
“The San Diego Science Festival is THE opportunity to see for yourself the incredible scope & breadth of modern science performed here that impacts, on a daily basis, every aspect of our lives.” - David R. Webb, Ph.D. Vice President, Research Signal Pharmaceuticals, LLC
A DRAFT Science Month Discovery Week Expo Weekend PROPOSAL March 09 March 30th - April 3rd April 4th and 5th Fifty of San Diego’s most inspiring scientists will give classroom assemblies at local high schools to inspire students with the multitude of opportunities in science and encourage them to engage in festival activities.
Dr. Jay Short Dr. Gail Naughton
Nifty Fifty Dr. Francine Berman Dr. Steve Mayo Dr. Javier Movellan
Also Featuring: Dr. Frank Brown Dr. Larry Goldstein Dr. Michael Kalichman Dr. Rusty Gage Dr. Ajit Varki Dr. Ron Lewis Dr. Steve Kay Dr. Alexander Nagy
festival programs Dr. Terrance Sejnowski Dr. David Webb
Dr. Inder Verma Dr. Shu Chien Dr. JoAnne Chory Kevin Kinsella
A DRAFT San Diego Science Festival www.sdsciencefestival.com PROPOSAL Fifty of San Diego’s most inspiring scientists will give classroom assemblies at local high schools to inspire students with the multitude of opportunities in science and encourage them to engage in festival activities. Dr. Frieder Seible Dr. Mark Thiemens
Dr. Darlene Solomon Nifty Fifty Dr. K.C. Nicolaou
Dr. Harry Gruber
Also Featuring: Dr. Frank Brown Dr. Larry Goldstein Dr. Michael Kalichman Dr. Steve Kay Dr. Ivor Royston Dr. Alexander Nagy Bob Countryman
Dr. Terrance Sejnowski festival programs Dr. David Webb
Dr. John Reed Dr. Larry Smarr Admiral Walt Davis Dr. Ivan Schuller
A DRAFT Science Month Discovery Week Expo Weekend PROPOSAL March 09 March 30th - April 3rd April 4th and 5th Lunch with the Laureates Enjoy a informal brown bag lunch with a Nobel Laureate including Drs. Baltimore, Edelman, Grubbs, Guillemin, and Mullis.
Star Party Who else can promise the Sun, the Moon and the Stars … and deliver! Take a visual voyage into the heavens through telescopes. You may be surprised at how much of the night sky you’ve been missing.
presented by festival programs The Ultimate Media Experience
Walk on Mars, crawl through a protein, play on the largest Wii station and more at the amazing CalIT2, host of the Expo kick-off event. (By Invitation Only)
presented by
A DRAFT 1 0 San Diego Science Festival www.sdsciencefestival.com PROPOSAL Powerful Latinas
Join a nation-wide conversation with Aurelia Flores, host of the Powerful Latinas Interview Series, as she presented by speaks with a leading Latina scientist to learn about her accomplishments, struggles and lessons learned.
Designer Genes Be a genetic engineer for an evening! Sequence your own genome and learn what makes you tick at the Biogen idec Community Lab.
presented by
Indiana Jones Meets Dr. Holmes Join art detective and scientist, Maurizio Seracini, as he unlocks secrets hidden beneath the world’s greatest artwork. presented by: festival programs
SciTalk Best-selling language writer and broadcaster Richard Lederer will demonstrate how the language of science pervades our everyday vocabulary. He’ll also share the best and funniest science bloopers that he’s captured over the years.
A DRAFT Science Month Discovery Week Expo Weekend PROPOSAL March 09 March 30th - April 3rd April 4th and 5th 1 1 Feeling the Pinch at the Pump?
Learn how the car of the future will be a Cuisinart on wheels. Turn French fry grease into high performance diesel fuel.
presented by
Mirror Images The fascinating against-all-odds story of the approval of the drug thalidomide, even amidst the doubt of the scientific, regulatory and business communities. Find out how different a mirror image can be. presented by
The Science of You Learn about what makes you a unique individual. From what you look like, to the way you think and act, your genes make you one- of-a-kind. festival programs presented by
A Date with Darwin Attend an inspiring discussion with internationally known Skeptic, Michael Shermer, and talk about evolution in this centennial anniversary of Darwin. presented by
A DRAFT 1 2 San Diego Science Festival www.sdsciencefestival.com PROPOSAL Science & Engineering Fair What are kids curious about? Come see for yourself a the 54th Annual Greater Science and Engineering Fair as students display their discoveries.
Renaissance Man
Journal of Irreproducible Results editor, Norm Sperling, presents a romp through warps and twists of science humor. Meet dark-suckers, the turboencabulator, subversive bubble wrap and Mentos, square eggs, hilarious molecules, and more. presented by
Girl Power Blaze a trail in science as you enjoy this one- day, hands-on, interactive program that will encourage girls to envision themselves as the presented by next generation of scientific leaders. festival programs
This is Your Brain on Science
Check out the exciting exhibits and displays created by some of San Diego’s most creative students. These high achievers put the High in High Tech High! presented by
A DRAFT Science Month Discovery Week Expo Weekend PROPOSAL March 09 March 30th - April 3rd April 4th and 5th 1 3 Science for ages 9 to 99 Hands-on science fun for kids from 9 to 99! Make DNA, learn about chemistry and have fun with gases and slime.
presented by: The Southern California Biotechnology Center at Miramar College
The Power of the Atom
Did you realize that one gram of uranium has one million times more energy than one gram of gasoline? Learn about the amazing power of nuclear energy.
Batteries not Included From hybrids to plug-ins, learn about the mean green racing machines of the future!
presented by festival programs
Regenerate! Reinvigorate your cells, your mind and your vocabulary as you solve puzzles and learn the mysteries of stem cells through this hands-on lab experience. presented by The Center for Regenerative Medicine
A DRAFT 1 4 San Diego Science Festival www.sdsciencefestival.com PROPOSAL Young Genuises Sit back and enjoy a screening of the delightful documentary Whiz Kids, followed by a Q & A with the producer, director, members of the cast and presented by Westinghouse/Intel Science Talent Search winners from the past and the present.
Get Your Fusion On Take a tour of the world’s largest fusion facility, DIII-D, and learn about how we can tap into the energy of the sun to fuel our future.
presented by
Molecular Tinker Toys Come see how scientists use molecular legos to design new materials on a computer. Then step into their shoes and design a material yourself! presented by festival programs
High Tech Fair
Learn the cool applications behind those text book concepts when fifty of San Diego’s most exciting companies converge on the Del Mar Fairgrounds and strut their stuff to middle and high school students. presented by
A DRAFT Science Month Discovery Week Expo Weekend PROPOSAL March 09 March 30th - April 3rd April 4th and 5th 1 5 Bots Rule! Hold on to your lug nuts as you watch the Super Bowl of high-tech, high energy robotics competition. presented by
Small Wonders
Cool things come in small packages. Teachers and students will learn about the new science of the very very tiny in this intensive and mind boggling day as they explore how nanotechnology impacts every aspect of our lives. presented by
Comedian Brian Malow Science entertainer, Brian Malow, whose performances have been heard aboard the orbiting space shuttle and on late night comedy shows, will entertain you at multiple evening performances. Presented by: www.sciencecomedian.com festival programs
Salk Science Learn how to extract DNA using materials you have in your own kitchen, then slice and dice it and separate the pieces with electricity!
presented by: The Salk Mobile Lab
A DRAFT 1 6 San Diego Science Festival www.sdsciencefestival.com PROPOSAL Molecular Glow Sticks Learn how scientists use glowing proteins from jellyfish to peek inside cells! Clone your own organism with glowing rainbow colors.
presented by
Poetry in Slow Motion Watch every aspect of a a hummingbird in flight, a water balloon popping, a lighter igniting, at this fascinating demonstration of super high speed videography. presented by
The Physics of Golf Your clubs can improve your handicap! Learn how as you explore velocity, momentum and force and how they can eliminate your duck hook.
presented by festival programs
Saving the Planet a Drop at a Time Where will our water come from in 2050? Explore the amazing world of water from the molecular structure, to the way plants respond to drought conditions, to the global water situation. After participating in this two-day program, you’ll never look at water the same way again. presented by
A DRAFT Science Month Discovery Week Expo Weekend PROPOSAL March 09 March 30th - April 3rd April 4th and 5th 1 7 It’s a Mad Mad Scientist Be mesmerized with bubbling potions, erupting foam volcanos, gravity defying stunts and much, much more. presented by
The Science of Wine Heard the news? Red wine has anti-aging properties. Learn about recent scientific discoveries and ancient beliefs about wine, all while sipping several carefully chosen vintages. (participants must be 21 and over)
presented by
Energy in Motion
Learn about gaseous plasmas and explore concepts of radiation and radioactivity. Use an infrared camera to measure the temperature of your world and learn how you could operate presented by a fusion power plant in the year 2020. festival programs Taking Control of Your Diabetes
Dr. Steven Edelman, founder of Taking Control of Your Diabetes will join a panel of experts to teach you the latest in diabetes care. Receive unbiased information on the best resources available to people with diabetes and their families in a relaxed, friendly atmosphere. presented by
A DRAFT 1 8 San Diego Science Festival www.sdsciencefestival.com PROPOSAL Earthshaking!
Explore Seismic Waves and Sound Waves at this special event presented by the San Diego Supercomputer Center and the La Jolla Symphony and Choir. presented by
Science Mash Experience magnets in motion, magnetic building blocks, camera obscura, 3-D images, picket fence animation, diffraction in action and so much more with the maddest mad scientists. presented by
For your Classroom Teachers, get hands-on training and learn how to excite your students about the latest and greatest in biotechnology. presented by festival programs
Chatter about Matter Explore the science of matter and energy! Check out the coldest volcano on the planet, use evaporation to blow up a balloon, explore the pluses and minuses of electricity, split a can in two using electric and magnetic fields and be dazzled by the arc of a Jacob’s ladder. presented by
A DRAFT Science Month Discovery Week Expo Weekend PROPOSAL March 09 March 30th - April 3rd April 4th and 5th 1 9 Science Rocks! Chill out with the Galapagos Mountain Boys as they entertain with their unique blend of science and music. presented by Galapagos Mountain Gang
Let’s go Fly a Kite
Get inspired by high performance kites then build your own and take it for a test fly - all while learning about the aerodynamics of kite flying! presented by
Next Generation NASCAR Build and race your own fuel cell powered race car. presented by festival programs
It’s a Small World After All Join the wacky, zany and brilliant Ivan Schuller as he takes you into the world of the very, very, very small in this glimpse into the new field of nanotechnology. presented by:
A DRAFT 2 0 San Diego Science Festival www.sdsciencefestival.com PROPOSAL CSI San Diego Wish you were a genetic crime fighter? Learn how as you use the biotech tools used in real crime labs.
presented by
Teflon, Nylon and Rayon MolEC THaT CH ulES aNg W ED THE Meet the molecules that have changed our lives WoRlD K. C. Ni Colaou with chemist and author K.C Nicolaou T. MoNT agNoN
presented by
Keep it Simple What can scientists possibly learn about humans from flies, worms and even yeast? We have a lot more in common with these organisms than you think. Come talk to local researchers about presented by model organisms, why they use them, and how and why they make them GLOW. festival programs
Your Planet Needs You!!! Learn why Green Careers are so hot and how Scientists are using their skills to help solve our most urgent environmental problems, engage their values and earn a great living. By 2030, about one- quarter of the total workforce will be Green Jobs. So what does this mean to science students entering the workforce? In this panel, we will provide answers and much,much more. presented by
A DRAFT Science Month Discovery Week Expo Weekend PROPOSAL March 09 March 30th - April 3rd April 4th and 5th 2 1 Science Girls When was the last time you were encouraged to get messy, be a little obsessive, or be daring? Learn about how the scientist’s world presented by works and how you can be a part of it!
Minds Matter
Go head to head with a genius and find out if you are smart enough to be in Mensa. Play word, logic and math games to see if you have what it takes. presented by
Science Spectacular Join musical puppets from the California Science Center as they defeat the evil obesity Blahs in this special effects extravaganza.
presented by festival programs
Light up your Mind with Albert Einstein Einstein’s stories will engage the whole family and his ideas will stimulate your imagination and natural curiosity! presented by
A DRAFT 2 2 San Diego Science Festival www.sdsciencefestival.com PROPOSAL Busted!
Be a DEA Forensic Scientist and learn about the tools and techniques to detect drugs of abuse and how to obtain and analyze fingerprints. presented by
Science Café Join us at The Science Cafe for the latest science served fresh with a side of coffee. We will meet at venues throughout the San Diego region, doing everything from presented by daytrips to lectures. There’s something for everybody! Details to follow.
Molecular Art The invisible is made visible in this unique exhibit of NanoArt, a new art discipline that captures and visualizes nanoscale structures presented by in aesthetically pleasing works of art. festival programs
Evolutionary Origins of Art & Aesthetics How does the human mind create and appreciate art? Is art and art appreciation uniquely human? Come explore these profound questions. presented by
A DRAFT Science Month Discovery Week Expo Weekend PROPOSAL March 09 March 30th - April 3rd April 4th and 5th 2 3 What’s “Hid” Inside a SQUID Come dissect a squid and learn about it’s amazing anatomy and then finish off with a little calamari. presented by: Wendy Woolf
I Feel the Need for Speed
Learn how scientist can literally screen millions of potential drug candidates against thousands of presented by potential disease causing genes per day.
Texas Gold Discover how algae with make the gasoline of the future. presented by festival programs
Molecular Xerox Copier What if your boss asked you to make a billion copies of something in a minute. Biology can do that. Learn about, PCR, the technique that has revolutionized biotechnology. presented by:
A DRAFT 2 4 San Diego Science Festival www.sdsciencefestival.com PROPOSAL No Clowing Around
Come learn and experience the musical notations and mathematics associated with juggling. presented by
Cool Careers in Science Meet the industry professionals of the BIOCOM Institute’ s Science Education Speakers Bureau presented by who will relate real world opportunities in science through a fun, interactive program.
Ethics Matters We live in an amazing time. Science is changing science fiction to science fact. But improvements to our daily lives have a cost presented by and raise tricky questions about what is right and what is wrong. And, most importantly, who decides? Come tackle some difficult scientific ethical issues. Details to follow festival programs
I am C-3PO, Human-Cyborg Relations Check out these classroom robots as they interact with children, tracking their progress and enriching their learning experience. Come see if these robots can detect your feelings. presented by
A DRAFT Science Month Discovery Week Expo Weekend PROPOSAL March 09 March 30th - April 3rd April 4th and 5th 2 5 The Catalyst
The San Diego Science Festival is a grass roots collaboration of leading San Diego based universities, research organizations, educational institutions and innovative com- panies. The organization of the San Diego Science Festival is being catalyzed by Bio- Bridge (see http://biobridge.ucsd.edu), an educational outreach initiative of UCSD.
Get In On the Action!!!
If you are interested in participating in, sponsoring or volunteering with about us the San Diego Science Festival, please contact: Allison Rynne [email protected] 619-252-9883 Jeremy Babendure E-mail: [email protected] Phone: (858) 534-6032 Larry Bock E-mail: [email protected] Phone: 760-846-3473
A DRAFT 2 6 San Diego Science Festival www.sdsciencefestival.com PROPOSAL California Corporate Howard Birndorf, Serial entrepreneur Phiroz Darukhahavala, CSO, BP Julia Brown, Advisor to the CEO, Amylin Ray O. Johnson, CTO, Lockheed Martin June Chocheles, Entrepreneur and Consultant Nathan Myhrvold, Former CTO, Microsoft Admiral Walt Davis, U.S. Navy Stephen Oesterle, CTO, Medtronic Martha Dennis, Serial Entrepreneur George Poste, Former CTO, Glaxo Welcome Aurelia Flores, PowerfulLatinas.com Richard Scheller, CSO, Genentech Donna Frye, San Diego Council Member Darlene Solomon, CTO, Agilent Clowey Hewlett, K&L Gates Greg Horowitt, President, Global CONNECT Steve Kay, Dean of Biological Sciences, UCSD Adriana Kiefer, Girls Incorporated Brian Malow, www.ScienceComedian.com Nobel Laureates Joel Marcus, Alexandria Real Estate David Baltimore, Cal Tech Ivor Royston, Serial Entrepreneur Renato Dulbecco, Salk Institute Jeffry Rudolph, California Science Center Roger Guillemin, Salk Institute Frieder Siebel,Dean Jacobs School of Engineering Robert Grubbs, CalTech Larry Smarr, Director, CALIT2 Alan Heeger, UC, Santa Barbara Nancy Taylor, Executive Director SDSA Dudley Herschbach, Harvard Senator Tom Torlakson, California State Senate Robert Horvitz, M.I.T. Mark Thiemens, Dean of Physical Sciences, UCSD Kary Mullis, Children’s Hospital Craig Venter, J. Craig Venter Research Institute Phillip Sharp, M.I.T. Mike Wiskerchen, CA Space Grant Consortium Carl Wieman, U of Colorado, Boulder Diane Woodward, Girls Incorporated
Worldwide
Paul Alivisatos, Professor, UC Berkeley advisory board Bruce Alberts, Former President, National Academy of Sciences Nicola Buckley, Executive Director, Cambridge Science Festival Frank Burnet, International Director Chelterham Science Festivals John Durant, Executive Director, M.I.T Museum Elizabeth Marincola, President, Science Service, “Westinghouse Science Fair” Daniel Ritter, Partner, K&L Gates Brian Schwartz, Executive Director Science and the Arts Chris Smith, Founder, The Naked Scientist Mary-Anne Waldren, Executive Director, Australian Science Festival, Science Week George Whitesides, Professor, Harvard Josh Wolfe, Founder, Forbes Wolfe
A DRAFT Science Month Discovery Week Expo Weekend PROPOSAL March 09 March 30th - April 3rd April 4th and 5th 2 7 Festival Host - $100,000 • Limit 3 • (Exclusive Presenting Sponsor $200,000) • Listing on website & program materials as Presenting Sponsor • Listing as Festival Host
Premiere - $50,000 • Listing on website & program materials as Premiere Sponsor • Listing as Sponsor
Gold - $25,000 • Listing on website & program materials as Gold Sponsor • Listing as Sponsor
Silver - $10,000 • Listing on website & program materials as Silver Sponsor • Listing as Sponsor
Copper - $5,000 sponsor us • Listing on website & program materials as Silver Sponsor • Listing as Sponsor
Bronze - $2,500 • Listing on website & program materials as Bronze Sponsor • Listing as Sponsor
Sponsor opportunities are subject to change as event details and logistics are finalized
A DRAFT 2 8 San Diego Science Festival www.sdsciencefestival.com PROPOSAL