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Corporate Days Con Javier Mascherano Programas De Tv Y Radio JAVIER MASCHERANO Javier Mascherano, el jefecito. Conocido por haber vestido algunas camisetas de los clubes más grandes del mundo y por su destacado desempeño en su posición de pivote, como un recuperador nato, un escudo del medio campo y su liderazgo dentro y fuera de la cancha. Se trata del jugador que más veces ha vestido la elástica albiceleste en la historia. Además, tuvo el honor de ser el capitán de la Selección Nacional Argentina durante el periodo comprendido entre 2008 y 2011 donde mostró sus dotes de liderazgo. Inició su carrera como profesional en River Plate de Argentina, y más tarde jugó en el S.C. Corrinthians. Después emprendió su camino a Europa jugando con el West Ham United y después con Liverpool. Posteriormente jugó en el FC Barcelona donde conquistó, en sus ocho temporadas, cinco títulos de liga, dos Champions League, cinco ediciones de la Copa del Rey, tres Supercopas de España, dos Supercopa de Europa y dos ediciones del Mundial de Clubes. Tuvo un paso el Hebei Fortune de China y actualmente juega en Estudiantes De La Plata. VALORES DE MASCHERANO Trabajador Profesional Líder motivador Responsable Experimentado Fuerza Alegre Resistencia Luchador Comprometido Resiliente PROFESIONAL CONCEPTUAL SOCIAL PERSONAL Deportista Trabajador Familiar Cercano Comprometido Divertido Familiar Argentino AUDIENCIA EN REDES 5,3 8,1 4,4 MILLONES MILLONES MILLONES 17,8 MILLONES AUDIENCIA TOTAL CONTENIDO EN SUS REDES Su entrenamiento diario, Humano, cercano, su riguroso trabajo y familiar entrega hacia su profesión Destaca su paso por la selección, recordando partidos, fechas importantes y logros. Mantiene el vínculo con los clubes en los que ha jugado felicitándolos, y recordando sus logros. BRANDED CONTENT En sus RRSS vemos cómo postea contenido de marcas consiguiendo gran cantidad de engagement. IMPACTO GLOBAL Javier Mascherano cuenta con un impacto y visibilidad worldwide. MASCHERANO EN LOS MEDIOS Es una figura solicitada en los medios de mayor trascendencia. EJEMPLO DE USABILIDAD DE LA TARJETA REPX MASCHERANO de descuento en 30% BRAND AMBASSADOR: FACTORES CLAVE AWARENESS APPEAL ASPIRATION BREAKTHROUGH 96% de los argentinos le conoce 77% de los argentinos 85% de los argentinos le considera 74% de los argentinos presta atención le aprecia. una inspiración a las noticias cuando se le menciona ENDORSEMENT INFLUENCE TREND SETTER TRUST 71% de los argentinos cree que es un 63% de los argentinos 84% de los argentinos 82% de los argentinos le considera un trend setter confía en él. considera que es un buen influenciador en el deporte embajador de marca 37% de la población mundial le conoce POSIBILIDADES DE ACTIVACIÓN CON MASCHERANO: Javier es el perfecto embajador para tu marca gracias a su gran influencia, imagen y carisma. Contar con Luis como embajador otorgará a la marca los siguientes assets: Uso de su imagen Shooting days Uso de la imagen, nombre y voz de Creación de contenidos Mascherano para con la marca. audiovisuales en diferentes formatos para la promoción que la marca considere oportunos. Corporate days Social network Presencia de Javier en Uso digital de las redes sociales de Mascherano, aprovechando activaciones, congresos, eventos y sus más de 17,8 millones de meet & greets con los clientes. seguidores en todo el mundo. SHOOTING DAYS CON JAVIER MASCHERANO Las jornadas de rodaje se utilizarán para generar contenido con el fin de rentabilizar el acuerdo. La ubicación dependerá del tipo de rodaje a realizar y del calendario de Javier Mascherano. La marca podrá utilizar los diferentes materiales en: TV, medios digitales, prensa, redes sociales, material promocional, etc… ANUNCIOS DE TV ENTREVISTAS UNO A UNO CONTENIDO AUDIOVISUAL Contar con Javier para lanzar una Entrevistas personales patrocinadas por la Material audiovisual único para branded campaña específica enfocada en marca, retransmitidas en medios de content/contenido de marca nuevos productos o servicios. comunicación especializados. CORPORATE DAYS CON JAVIER MASCHERANO Las acciones que se pueden realizar se adaptan siempre a las necesidades de la marca. Estos son algunos ejemplos: ACCIONES CON CLIENTES ASISTENCIA A EVENTOS FAN DAY VIP Eventos dirigidos a un público más amplio con el fin de generar contenido en los mass Asistencia de Mascherano en eventos Posibilidad de realizar encuentros con media. Acciones que acercan a los clientes de clientes VIP donde la cercanía creará una presenciales o virtuales. la marca experiencia única. CORPORATE DAYS CON JAVIER MASCHERANO Las acciones que se pueden realizar se adaptan siempre a las necesidades de la marca. Estos son algunos ejemplos: PROGRAMAS DE TV Y RADIO CONFERENCIAS DE PRENSA FIRMAS DE AUTÓGRAFOS Asistencia a programas de radio o televisión en Presentaciones corporativas ante los medios para las Y RSC un contexto brandeado por tu marca o utilizando que los clientes necesiten notoriedad y una mayor Eventos dirigidos a un público más amplio product placement. cobertura de medios con el fin de generar contenido en mass media, y participación en acciones sociales que acerquen la marca a los clientes. ACCIONES EN REDES SOCIALES CON JAVIER MASCHERANO Contenido firmado: 12 posts de IG , 2 historias de Instagram (incluyendo un photoshooting) y 4 video-selfies de 20” promocionando REPX GOOGLE HANGOUT FACEBOOK/ IG LIVES SORPRESAS A LOS Posibilidad de utilizar a Javier en un Realización de directos desde su FANS formato de Google Hangout con IG/Facebook Live hablando de las Posibilidad de sorprender a clientes empleados o clientes VIP en cualidades y beneficios de tu producto, así de tu marca con un encuentro virtual streaming. como resolviendo las dudas más frecuentes de la audiencia. con Javier Mascherano. EN RESUMEN: INTERNACIONAL USO DE SU IMAGEN ESPACIOS DISPONIBLES El contrato podría ser internacional Uso de la imagen, nombre y voz de TV, Radio, publicidad exterior, prensa con duración anual, considerando la Mascherano para con la marca. gráfica, diarios, revistas, packaging, posibilidad de prorrogar el contrato un internet y redes sociales. año más en caso de que ambas partes están de acuerdo. SHOOTING DAYS CORPORATE DAYS REDES SOCIALES Creación de contenidos Presencia de Mascherano en audiovisuales en diferentes activaciones, congresos, eventos y La presencia en redes sociales formatos para la promoción que la meet & greets con los clientes podrá ser adaptada a las marca considere oportuna. necesidades de cada cliente. ¡MUCHAS GRACIAS! LET’S VANQUISH www.letsvanquish.com [email protected] Oficina central: Calle Padilla 1, 2º planta – Madrid (28006) Madrid – Buenos Aires – Londres – Turín – Milán – Guadalajara- París.
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