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MCN 2015 | NOVEMBER 4–7 | MINNEAPOLIS th� invisibl� �rchit�ctur�s of conn�ct�d mus�ums Making Meaning with People, Collections, and Information COVER IMAGE BY RITAFARMER.COM SPONSORED BY cont�nts MCN President’s Welcome 2 MCN 2015 Conference Planning Committee 4 MCN 2015 Board of Directors and Officers5 MCN 2015 Sponsors and Exhibitors 6 MCN 2015 Schedule At a Glance • Wednesday 7 • Thursday 8 • Friday 10 • Saturday 14 MCN 2015 Daily Program Schedule • Wednesday 17 • Thursday 23 • Friday 34 • Saturday 59 MCN 2015 Sponsor and Exhibit Floorplan 78 #MCN2015 / @MuseumCN | 1 showcasing a series of rowdy, rapid-fire, In 2017, MCN will celebrate the 50th five-minute talks at the Pourhouse—a modern anniversary of its founding in 1967. Join MCN’s establishment inspired by the prohibition era, Board, staff, and SIG Chairs and get involved in with secret passageways and vintage organizing this momentous occasion with w�lcom� to embellishments. fresh ideas, events, and community-building opportunities that will take MCN on the road One of the most valuable outcomes of attending to the future. As an initial launch for these a conference is the relationships we develop efforts, the board will host the conference with colleagues and members of the community. session Help Us Plan MCN’s 50th Anniversary. minn��polis! In recognition of this, the conference program has networking breaks, a Speed Networking My thanks goes out to the hard-working MCN session, and a Special Interest Group (SIG) Board, who tirelessly lend their expertise and This year’s conference theme, “The Invisible Architectures of Luncheon to flock together with your birds of time to the organization: Dana Allen-Greil, a feather. Never hesitate to introduce yourself Jane Alexander, Rosanna Flouty, Yvel Guelcé, Connected Museums: Making Meaning with People, Collections, and start a conversation in the hallway, over Amy Heibel, Morgan Holzer, Nik Honeysett, and Information,” opens a discussion of the many intersecting lunch, in the exhibit hall, or at the bar. Kyle Jaebker, Victoria Portway, Ed Rodley, Carolyn Royston, Scott Sayre, Tim Svenonius, I want to express my deep gratitude to the relationships that operate in and emanate from museums. and Loic Tallon. Former MCN Presidents Rob many sponsors supporting and participating Lancefield and Allegra Burnette additionally These move past the simple physical/digital dialectic toward in the conference, particularly to this year’s lent us their guidance and contributed a more nuanced matrix of architectures uniting digital and Conference Lead Sponsor, Piction Digital significant time advising the Board on the Image Systems; MCN2015’s Media Sponsor, material culture. The museum experience is expanded through new strategic direction. We are excited to give InterVision Systems Technologies; Ignite 2015 more voice to MCN through the efforts of the marrying of the physical and the digital, the back office Sponsor, MailChimp; Silver Sponsors Google, Ryan Dodge, who recently joined MCN as our Guru, and Zenith Systems; our Bronze Sponsor, and the visitor, the screen and the vitrine. The conference new Digital Content & Community Manager. BlueBridge Networks; and finally our SIG On the conference support side, I applaud the explores how we use embodied, digitally responsive, and Luncheon Sponsor, Johns Hopkins University. determined and meticulous efforts of our Exhibitors and sponsors are a vital part of the inclusive methods and approaches to build relationships and Conference Managers, Carolyn Lagermasini MCN community, supporting the advancement and Amy Gallagher, as well as our site-selection 21st-century literacies with our audiences. of digital transformation in our organizations. guide, Susan Rawlyk. And of course a huge Their financial support makes the conference thanks to the many volunteers who have been affordable to the community. Get to know working since January on planning this event. them by striking up a conversation in the These include our Program Committee Led by Program Co-Chairs Ed Rodley, Suse to deliver social impact. Her projects have Exhibit Hall. volunteers, our SIG Chairs, Elizabeth Bollwerk, Cairns, and Morgan Holzer, the MCN Program been featured in museum exhibitions and Aside from conference planning, the MCN Douglas Hegley, Jesse Heinzen, Anna Committee envisioned this multifaceted and received numerous design awards globally. Board has focused this year on a three-year thought-provoking conference theme. The Chiaretta-Lavatelli, and Luis Marcelo Mendes. How can we as museum innovators take strategic plan. The Board’s main goal is to committee reviewed a record number of We couldn’t have done it without your time, inspiration from Liz’s work to leverage design, ensure that MCN is positioned to best provide submissions to design this year’s impressive dedication, and efforts. Finally, a profound experience, and social impact in our own what you and the field need to advance our and varied program. Ed, Suse, and Morgan thanks goes to MCN’s Executive Director, profession? efforts in our respective organizations. The have dedicated a tremendous amount of time Eric Longo, who keeps the ship sailing on Board is rethinking how MCN can help foster to building this engaging schedule. Please On the subject of inspiration, we are happy to course throughout the year. be in town to help the Minneapolis Institute of conversations, share resources, and ensure thank them for their efforts! Enjoy the conference! Make connections, Art (Mia) celebrate its 100th birthday! Mia that the conference makes the very best use be inspired, develop relationships, have For our MCN keynote speaker, we looked Director of Media & Technology (and former of our time together. outside the museum field to stimulate the conversations, get involved, learn from each MCN President) Douglas Hegley will lay out As part of the process, the organization has conversation from a different perspective. other, and have fun! the red carpet for MCN to celebrate Mia’s 100 refined its mission statement to be: Liz Ogbu is an expert on social and spatial years of art in the Twin Cities at Thursday #LoveMCN innovation in challenged urban environments MCN is a welcoming and candid community night’s reception. LIZ NEELY of professionals passionate about globally. From designing shelters for PRESIDENT, MCN immigrant day laborers in the U.S. to a water- This year’s conference also welcomes back the empowering museums to address challenges and-health social enterprise for low-income energizing opening event Ignite MCN, hosted and embrace opportunities within the Kenyans, Liz has a long history of working with by the inimitable Koven Smith. Don’t miss evolving digital landscape. communities to leverage the power of design Ignite MCN as it kicks off the conference by 2 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 3 mcn 2015 conference planning committee mcn 2015 board of directors and officers CONFERENCE CO-CHAIRS PROGRAM COMMITTEE OFFICERS 2014–2015 DIRECTORS ELIZABETH NEELY MORGAN HOLZER, CHAIR PRESIDENT DANA ALLEN-GREIL [email protected] [email protected] ELIZABETH NEELY Chief, Web and Social Media Interim Curator of Collections and Exhibitions National Archives LOIC TALLON ED RODLEY, CHAIR The Harwood Museum of Art [email protected] [email protected] [email protected] [email protected] JANE ALEXANDER ERIC LONGO SUSE CAIRNS, CHAIR VICE PRESIDENT / PRESIDENT-ELECT Chief Information Officer [email protected] [email protected] LOIC TALLON The Cleveland Museum of Art Chief Digital Officer [email protected] PIOTR ADAMCZYK The Metropolitan Museum of Art LOCAL EVENTS [email protected] [email protected] ROSANNA FLOUTY Adjunct Assistant Professor, Museum Studies DOUGLAS HEGLEY SECRETARY [email protected] GREG ALBERS New York University [email protected] ED RODLEY Associate Director of Integrated Media [email protected] JESSE HEINZEN Peabody Essex Museum SINA BAHRAM [email protected] [email protected] YVEL GUELCÉ [email protected] Director of Infrastructure Technology TREASURER The Children’s Museum of Indianapolis MARKETING ALLI BURNESS CAROLYN ROYSTON [email protected] [email protected] Digital Media Consultant, London VICTORIA PORTWAY [email protected] [email protected] AMY HEIBEL KATE HALEY GOLDMAN VP, Technology, Web and Digital Media [email protected] PAST PRESIDENT Los Angeles County Museum of Art SPONSORS AND VENDORS CHARLOTTE SEXTON [email protected] NICHOLAS GRIFFITH Director, Charlotte Sexton Associates AMY HEIBEL [email protected] [email protected] MORGAN HOLZER [email protected] Senior Marketing Specialist DALE KRONKRIGHT All Officers except Past President are also Directors. Pivotal [email protected] NIK HONEYSETT [email protected] [email protected] MCN MANAGEMENT ROB LANCEFIELD [email protected] EXECUTIVE DIRECTOR NIK HONEYSETT VIDEO & MEDIA ERIC LONGO Director and CEO ANDREW LEWIS Museum Computer Network Balboa Park Online Collaborative ANNA CHIARETTA LAVATELLI [email protected] 228 Park Avenue South, #32991 [email protected] [email protected] New York, NY 10003 ANNA LINDGREN-STREICHER Toll free (US only): 888-211-1477, extension 801 KYLE JAEBKER LUIS MARCELO MENDES [email protected] Outside US: +1-855-473-2339, extension 801 Director IMA Lab [email protected] [email protected] Indianapolis Museum of Art EMILY LYTLE-PAINTER [email protected] SCHOLARSHIPS [email protected]