MCN 2015 | NOVEMBER 4–7 | MINNEAPOLIS th� invisibl� �rchit�ctur�s of conn�ct�d mus�ums Making Meaning with People, Collections, and Information

COVER IMAGE BY RITAFARMER.COM SPONSORED BY cont�nts

MCN President’s Welcome 2 MCN 2015 Conference Planning Committee 4 MCN 2015 Board of Directors and Officers5 MCN 2015 Sponsors and Exhibitors 6 MCN 2015 Schedule At a Glance • Wednesday 7 • Thursday 8 • Friday 10 • Saturday 14 MCN 2015 Daily Program Schedule • Wednesday 17 • Thursday 23 • Friday 34 • Saturday 59 MCN 2015 Sponsor and Exhibit Floorplan 78

#MCN2015 / @MuseumCN | 1 showcasing a series of rowdy, rapid-fire, In 2017, MCN will celebrate the 50th five-minute talks at the Pourhouse—a modern anniversary of its founding in 1967. Join MCN’s establishment inspired by the prohibition era, Board, staff, and SIG Chairs and get involved in with secret passageways and vintage organizing this momentous occasion with w�lcom� to embellishments. fresh ideas, events, and community-building opportunities that will take MCN on the road One of the most valuable outcomes of attending to the future. As an initial launch for these a conference is the relationships we develop efforts, the board will host the conference with colleagues and members of the community. session Help Us Plan MCN’s 50th Anniversary. minn��polis! In recognition of this, the conference program has networking breaks, a Speed Networking My thanks goes out to the hard-working MCN session, and a Special Interest Group (SIG) Board, who tirelessly lend their expertise and This year’s conference theme, “The Invisible Architectures of Luncheon to flock together with your birds of time to the organization: Dana Allen-Greil, a feather. Never hesitate to introduce yourself Jane Alexander, Rosanna Flouty, Yvel Guelcé, Connected Museums: Making Meaning with People, Collections, and start a conversation in the hallway, over Amy Heibel, Morgan Holzer, Nik Honeysett, and Information,” opens a discussion of the many intersecting lunch, in the exhibit hall, or at the bar. Kyle Jaebker, Victoria Portway, Ed Rodley, Carolyn Royston, Scott Sayre, Tim Svenonius, I want to express my deep gratitude to the relationships that operate in and emanate from museums. and Loic Tallon. Former MCN Presidents Rob many sponsors supporting and participating Lancefield and Allegra Burnette additionally These move past the simple physical/digital dialectic toward in the conference, particularly to this year’s lent us their guidance and contributed a more nuanced matrix of architectures uniting digital and Conference Lead Sponsor, Piction Digital significant time advising the Board on the Image Systems; MCN2015’s Media Sponsor, material culture. The museum experience is expanded through new strategic direction. We are excited to give InterVision Systems Technologies; Ignite 2015 more voice to MCN through the efforts of the marrying of the physical and the digital, the back office Sponsor, MailChimp; Silver Sponsors Google, Ryan Dodge, who recently joined MCN as our Guru, and Zenith Systems; our Bronze Sponsor, and the visitor, the screen and the vitrine. The conference new Digital Content & Community Manager. BlueBridge Networks; and finally our SIG On the conference support side, I applaud the explores how we use embodied, digitally responsive, and Luncheon Sponsor, Johns Hopkins University. determined and meticulous efforts of our Exhibitors and sponsors are a vital part of the inclusive methods and approaches to build relationships and Conference Managers, Carolyn Lagermasini MCN community, supporting the advancement and Amy Gallagher, as well as our site-selection 21st-century literacies with our audiences. of digital transformation in our organizations. guide, Susan Rawlyk. And of course a huge Their financial support makes the conference thanks to the many volunteers who have been affordable to the community. Get to know working since January on planning this event. them by striking up a conversation in the These include our Program Committee Led by Program Co-Chairs Ed Rodley, Suse to deliver social impact. Her projects have Exhibit Hall. volunteers, our SIG Chairs, Elizabeth Bollwerk, Cairns, and Morgan Holzer, the MCN Program been featured in museum exhibitions and Aside from conference planning, the MCN Douglas Hegley, Jesse Heinzen, Anna Committee envisioned this multifaceted and received numerous design awards globally. Board has focused this year on a three-year thought-provoking conference theme. The Chiaretta-Lavatelli, and Luis Marcelo Mendes. How can we as museum innovators take strategic plan. The Board’s main goal is to committee reviewed a record number of We couldn’t have done it without your time, inspiration from Liz’s work to leverage design, ensure that MCN is positioned to best provide submissions to design this year’s impressive dedication, and efforts. Finally, a profound experience, and social impact in our own what you and the field need to advance our and varied program. Ed, Suse, and Morgan thanks goes to MCN’s Executive Director, profession? efforts in our respective organizations. The have dedicated a tremendous amount of time Eric Longo, who keeps the ship sailing on Board is rethinking how MCN can help foster to building this engaging schedule. Please On the subject of inspiration, we are happy to course throughout the year. be in town to help the Minneapolis Institute of conversations, share resources, and ensure thank them for their efforts! Enjoy the conference! Make connections, Art (Mia) celebrate its 100th birthday! Mia that the conference makes the very best use be inspired, develop relationships, have For our MCN keynote speaker, we looked Director of Media & Technology (and former of our time together. outside the museum field to stimulate the conversations, get involved, learn from each MCN President) Douglas Hegley will lay out As part of the process, the organization has conversation from a different perspective. other, and have fun! the red carpet for MCN to celebrate Mia’s 100 refined its mission statement to be: Liz Ogbu is an expert on social and spatial years of art in the Twin Cities at Thursday #LoveMCN innovation in challenged urban environments MCN is a welcoming and candid community night’s reception. LIZ NEELY of professionals passionate about globally. From designing shelters for PRESIDENT, MCN immigrant day laborers in the U.S. to a water- This year’s conference also welcomes back the empowering museums to address challenges and-health social enterprise for low-income energizing opening event Ignite MCN, hosted and embrace opportunities within the Kenyans, Liz has a long history of working with by the inimitable Koven Smith. Don’t miss evolving digital landscape. communities to leverage the power of design Ignite MCN as it kicks off the conference by

2 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 3 mcn 2015 conference planning committee mcn 2015 board of directors and officers

CONFERENCE CO-CHAIRS PROGRAM COMMITTEE OFFICERS 2014–2015 DIRECTORS

ELIZABETH NEELY MORGAN HOLZER, CHAIR PRESIDENT DANA ALLEN-GREIL [email protected] [email protected] ELIZABETH NEELY Chief, Web and Social Media Interim Curator of Collections and Exhibitions National Archives LOIC TALLON ED RODLEY, CHAIR The Harwood Museum of Art [email protected] [email protected] [email protected] [email protected] JANE ALEXANDER ERIC LONGO SUSE CAIRNS, CHAIR VICE PRESIDENT / PRESIDENT-ELECT Chief Information Officer [email protected] [email protected] LOIC TALLON The Cleveland Museum of Art Chief Digital Officer [email protected] PIOTR ADAMCZYK The Metropolitan Museum of Art LOCAL EVENTS [email protected] [email protected] ROSANNA FLOUTY Adjunct Assistant Professor, Museum Studies DOUGLAS HEGLEY SECRETARY [email protected] GREG ALBERS New York University [email protected] ED RODLEY Associate Director of Integrated Media [email protected] JESSE HEINZEN Peabody Essex Museum SINA BAHRAM [email protected] [email protected] YVEL GUELCÉ [email protected] Director of Infrastructure Technology TREASURER The Children’s Museum of Indianapolis MARKETING ALLI BURNESS CAROLYN ROYSTON [email protected] [email protected] Digital Media Consultant, London VICTORIA PORTWAY [email protected] [email protected] AMY HEIBEL KATE HALEY GOLDMAN VP, Technology, Web and Digital Media [email protected] PAST PRESIDENT Los Angeles County Museum of Art SPONSORS AND VENDORS CHARLOTTE SEXTON [email protected] NICHOLAS GRIFFITH Director, Charlotte Sexton Associates AMY HEIBEL [email protected] [email protected] MORGAN HOLZER [email protected] Senior Marketing Specialist DALE KRONKRIGHT All Officers except Past President are also Directors. Pivotal [email protected] NIK HONEYSETT [email protected] [email protected] MCN MANAGEMENT ROB LANCEFIELD [email protected] EXECUTIVE DIRECTOR NIK HONEYSETT VIDEO & MEDIA ERIC LONGO Director and CEO ANDREW LEWIS Museum Computer Network Balboa Park Online Collaborative ANNA CHIARETTA LAVATELLI [email protected] 228 Park Avenue South, #32991 [email protected] [email protected] New York, NY 10003 ANNA LINDGREN-STREICHER Toll free (US only): 888-211-1477, extension 801 KYLE JAEBKER LUIS MARCELO MENDES [email protected] Outside US: +1-855-473-2339, extension 801 Director IMA Lab [email protected] [email protected] Indianapolis Museum of Art EMILY LYTLE-PAINTER [email protected] SCHOLARSHIPS [email protected] DIGITAL CONTENT & COMMUNITY MANAGER RYAN DODGE VICTORIA PORTWAY Museum Computer Network ELIZABETH BOLLWERK PORCHIA MOORE Head of Web & New Media 228 Park Avenue South, #32991 [email protected] [email protected] Smithsonian National Air and Space Museum New York, NY 10003 [email protected] Toll free (US only): 888-211-1477 ROSANNA FLOUTY TRISH OXFORD Outside US: +1-855-473-2339 [email protected] [email protected] SCOTT SAYRE [email protected] Chief Digital Officer LORI BYRD PHILLIPS Corning Museum of Glass VOLUNTEERS CONFERENCE MANAGER [email protected] [email protected] CAROLYN LAGERMASINI / AMY GALLAGHER ELIZABETH BOLLWERK Museum Computer Network [email protected] SEEMA RAO 228 Park Avenue South, #32991 TIM SVENONIUS [email protected] New York, NY 10003 Senior Content Strategist, Interpretive Media Toll free (US only): 888-211-1477, extension 802 San Francisco Museum of Modern Art KOVEN SMITH Outside US: +1-855-473-2339, extension 802 [email protected] [email protected] [email protected]

4 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 5 w�dn�sd�y at a glance #MCN2015 / @MuseumCN | 7 / @MuseumCN | #MCN2015 Harriet Minnetonka A1 Lakes Great A2 Lakes Great Museum of Science Minnesota Workshop participants meet at at area registration 1:00pm Minneapolis Institute of Art Workshop participants meet at at area registration 1:00pm Lakes Great — A Side Promenade Pourhouse The meet in Attendees board to lobby hotel 5:30pm buses at Great Lakes Lakes Great A Side — Promenade Harriett A3 Lakes Great A1 Lakes Great A2 Lakes Great Minnetonka participants Tour registration meet at 8:45am at area Lakes Great — A Side Promenade participants Tour registration meet at 12:45pm at area participants Tour registration meet at 12:45pm at area LOCATION Introduction to Linked (Open) Data (Open) Linked to Introduction Using Guide, Own Audio Your Create and Open Platforms Free 2, Part Dabble with Microcontrollers: Beginners for Coding MCN Digital Publishing Studio Experience Experiencing the Visitor Techniques Photography Computational Heritage Cultural for Participants Workshop for Break Coffee IGNITE Registration/Hospitality Desk Registration/Hospitality (AM) WORKSHOPS HALF DAY with Connections Building Authentic Design Thinking through Visitors Reality 360 Virtual Cutting Edge 1, Part Dabble with Microcontrollers: Beginners for Small Scale Hacking Aspects of an in Video: Storytelling Engaging Production Museum with Agile Your Transform Paul in St. A Day TOUR: Participants Workshop for Break Coffee Own Lunch on Your Museum Bakken The TOUR: Art Center Walker TOUR: (PM) WORKSHOPS HALF DAY SESSION/EVENT 3:30pm–3:50pm 6:00pm–10:00pm TIME 8:00am–6:00pm 9:00am–12:30pm 9:00am–4:00pm 10:15am–10:45am 12:30pm–1:30pm 1:00pm–4:00pm 1:00pm–4:00pm 1:30pm–5:30pm PRE-REGISTRATION AND TICKETS ARE REQUIRED FOR ALL TOURS AND WORKSHOPS FOR ALL TOURS ARE REQUIRED AND TICKETS PRE-REGISTRATION All MCN 2015 sessions and workshops will take place on the place will take workshops and sessions 2015 All MCN Regency. of the Hyatt floor fourth EXHIBIT HALL HOURS EXHIBIT HALL PARTNERS CONFERENCE Thursday, 5 November, 2015 5 November, Thursday, 8:00 AM – 5:30 PM Exhibit Hall Open 4:45 PM – 5.30 PM Exhibit Hall Reception 2015 November, 6 Friday, 8:00 AM – 4:30 PM Exhibit Hall Open provided bags generously Conference Southwest. of Geiger courtesy generously transportation Conference Transportation Minnesota by provided Museum. EXHIBITORS SPONSORS sponsors and exhibitors sponsors 2015 mcn | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS 6 | THE INVISIBLE ARCHITECTURES OF CONNECTED This list represents all exhibitors registered at at registered all exhibitors represents list This A complete publication. the time of program all to will be distributed exhibitors of list attendees. Artstor Axiell Context Design for Digital Transitions Gallery Systems Google Ideum Keepthinking Madpixel NetX Piction Digital Image Systems STQRY Networks Tessitura VBO Tickets Woofbert zetcom The following organizations have committed committed have organizations following The annual MCN the 43rd their support to their acknowledge gratefully We conference. important these very support and thank their generosity. donors for Systems Piction Digital Image Technologies Systems InterVision MailChimp Google Guru Systems Zenith BlueBridge Networks Daemon Defense Johns Hopkins University TIME SESSION/EVENT LOCATION TIME SESSION/EVENT LOCATION

7:00am–6:00pm Registration/Hospitality Desk Great Lakes 3:45pm–4:45pm CONCURRENT SESSIONS Promenade — A Side What’s a National Platform Strategy and Minnetonka 8:00am–7:00pm Exhibit Hall Open Great Lakes A1 & B Where Do Museums Fit? About That Definition of Insanity: Calhoun 8:00am–9:15am Breakfast Great Lakes A1 & B Museum Business Models and New Revenue Streams in the Digital Economy 9:15am–10:30am Keynote Presentation Great Lakes C The Constant Transformation and Great Lakes A1 10:30am–10:45am Networking and Refreshment Break Great Lakes A1 & B Evolution of Information Management and Technology 10:45am–12:00pm Keynote in Conversation Great Lakes C How Did I Become the Ringmaster? Great Lakes A2 10:45am–12:00pm Speed Networking! Great Lakes A1 & A2 The Art of Juggling Digital Projects

12:00pm–1:15pm Lunch in Exhibit Hall Great Lakes A1 & B 3:45–4:15 American Paintings to 1945: Nokomis The Collections of the Nelson-Atkins 1:15pm–2:15pm CONCURRENT SESSIONS Museum of Art Legacy Collections Online Making the Invisible Visible: Museums & Great Lakes A1 4:15–4:45 Making Meaning with Online Cultural Agency Collections: Ten Top Tips Digital Asset Management Systems & Minnetonka 3:45–4:15 Museums beyond Meatspace: Harriet Museums: Connecting Experiences to User Generated Museums in Virtual Build Success Worlds (And What We Can Learn from Them) A Full Spectrum of Leadership: Museums Calhoun and the Digital Public Library of America 4:15–4:45 Visitor Experience with Augmented Reality in a Museum Exhibit Using Customer Data Great Lakes A2 Setting Piction Isles 4:45pm–5:30pm Help Us Plan MCN’s 50th Anniversary! Great Lakes A1 & B 1:15–1:45 One Publisher, Many Platforms Nokomis 1:45–2:15 APIs: Crossing the Boundaries 6:00pm–9:00pm Opening Reception Minneapolis of Distance Hardware & Technology Institute of Art Attendees meet in 1:15–1:45 A Small Museum Goes Global Harriet hotel lobby to board 1:45–2:15 Life beyond Social Media: buses at 5:30pm Technology & Leadership

2:15pm–2:30pm Networking and Refreshment Break Great Lakes A1 & B

2:30pm–3:30pm CONCURRENT SESSIONS

“Content” and Its Discontents Great Lakes A1 at a glance Enhanced Visualization of Cultural Harriet Heritage Through Computational Imaging and 3D Modeling Digital Learning in Museums: New or Great Lakes A2 Passing Trend?

at a glance at Money, Money, Money: Turn Great Ideas Calhoun into Funded Projects 2:30–3:00 Embracing CollectionSpace Minnetonka with LOVe (Linked Open Vocabularies extensions) 3:00–3:30 Report on the American Art Collaborative Project 2:30–3:00 Timepatch.net, Sift.pics: Nokomis Building Crowdsourcing Platforms for Historic Photographs 3:00–3:30 Which Came First, the Data Structure or the Website?

8 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 9 at a glance #MCN2015 / @MuseumCN | 11 / @MuseumCN | #MCN2015 Minnetonka Calhoun A2 Lakes Great A1 Lakes Great Nokimas Harriet Minnetonka A2 Lakes Great & B A1 Lakes Great A1 Lakes Great Calhoun A2 Lakes Great Minnetonka Nokimas Harriet LOCATION CONTINUED CONCURRENT SESSIONS CONCURRENT Authentic Creating Art of Listening: The in Sound Stories Inhabit: Bringing a Traverse, Experience, Digital Navigation to Sense of Place of Digital and Practice Promise The Storytelling Getting $*IT Done: Implementing Your Digital Strategy Social Media Game Jam Play: at Empathy Making Meaning in a 11:30–12:00 Multilingual World the Digital Overcoming 12:00–12:30 Divide: Open Source Infrastructure DAMS Solutions to CONCURRENT SESSIONS SESSIONS CONCURRENT of the State Evolution Spatial 9:30–9:45 Bringing the Physical Museum: Historical Together and the Digital of Library Center: Watermill 9:45–10:00 Inspiration Instagram 9:00–9:15 #MobilePhotoNow Museum of Art Columbus Exhibition at as an Interpretive 9:15–9:30 Instagram Case Study A Tool? to How 9:30–9:45 #ReynoldaBuffalo: Buzz to Online and Measure Convert Attendance Onsite Going beyond Geneva: 9:45–10:00 in Synergy and Creating Museum Walls the City Break and Refreshment Networking SESSIONS CONCURRENT in Museums Mentoring the Ap- Museums Change with Will How Technology? of Indoor Location plication A Mini Social Media Extravaganza: Unconference Unleashing Nothing Yet! Ain’t Heard You Tour of the Audio the Power Building a Scratch: From 10:15–10:45 for Digital Ecosystem Foundational Experience Visitor Excellent Design: Designing Service 10:45–11:15 of the the Interface at Needs Visitor for Digital and the Physical Image International IIIF: The 10:15–10:45 Framework Interoperability of Open Architecture The 10:45–11:15 Inbound and Outbound Innovation: Museum Innovation to Paths SESSION/EVENT TIME 9:00am–10:00am 10:00am–10:15am 10:15am–11:15am 11:30am–12:30am LOCATION Lakes Great A Side — Promenade A1 & B Lakes Great A1 & B Lakes Great C Lakes Great Calhoun A1 Lakes Great Harriet Nokimas Minnetonka Registration/Hospitality Desk Registration/Hospitality Open Exhibit Hall Breakfast MCN Annual Meeting SESSIONS CONCURRENT Heritage: Cultural 9:00–9:15 Grasping with History Engaging Museum Visitors Interaction Tangible through and Culture Technologies An Immersive Bruegel Box: 9:15–9:30 The Museums of the Royal by Art Project Fine Arts of Belgium Isn’t Being There 9:30–9:45 When Technologies Using Immersive Possible: and Extend Literacy Cultural Increase to Efforts Museum Outreach Museum My Heart Project 9:45–10:00 Digital Products: for 9:00–9:15 Accessibility Case Study the Met App from Tips the Met App 9:15–9:30 Building a Map for and the 9:30–9:45 Digital Accessibility Senses in Accessibility Innovations 9:45–10:00 The 9:00–9:15 Don’t Design: Realign! Fine Arts Museums of San Francisco’s Makeover Website Lessons 9:15–9:30 Piloting a Pilot Project: Use to US Museum as the First Learned for App Created Tour an Audio Guidio, Museums European an How Canvas: 9:30–9:45 Second Using Gigapixel Art Experience Awesome - and Social Partici Images, Storytelling, Games and the Best Can Surpass pation Sport Apps Doodling the Museum: Using 9:45–10:00 Engage and App to the Pencilicious a Social Audience Inspire Environment Historic 9:00–9:15 HEIR: The Project Image Resource on) 9:15–9:30 Simply Mobile: (Working Simplifying the Mobile User Experience How Relaunch: 9:30–9:45 Mn Artists’ Served a Digital Community Rebuilding Community a Real Reboot to and Collaborations Student 9:45–10:00 the Museum of the Future Calendar 9:00–9:15 Building a Multi-Site 9:15–9:30 Planning an Audience-Centered Digital Collection SESSION/EVENT

TIME 7:00am–6:00pm 8:00am–7:00pm 8:00am–9:00am 8:00am–9:15am 9:00am–10:00am at a glance a at | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS 10 | THE INVISIBLE ARCHITECTURES OF CONNECTED at a glance #MCN2015 / @MuseumCN | 13 / @MuseumCN | #MCN2015 Calhoun A1 Lakes Great Minnetonka Nokomis A2 Lakes Great Harriet LOCATION CONCURRENT SESSIONS CONCURRENT Use to When I? Knowing Am Where Location and Other Beacons, GPS, Wifi, Tools Awareness 21st-century Museum: Agile The Leadership Supporting Architectures: Invisible Technologies Public-Facing An Exclusive of an Interactive: Anatomy Projects Two at Look Digital Class First as 4:30–5:00 Archives Citizens 3D 2D: Utilizing 5:00–5:30 Beyond Access Collection Enhanced Scanning for to Flash: How on from 4:30–5:00 Moving In-gallery Build Engaging Use HTML5 to Media Experiences Exhibition the Pen: 5:00–5:30 Follow What? Now Hewitt. Cooper Metrics at SESSION/EVENT TIME 4:30pm–5:30pm LOCATION A1 & B Lakes Great Minnetonka Isles Calhoun A1 Lakes Great Nokimas Harriet A2 Lakes Great A1 & B Lakes Great A2 Lakes Great A1 Lakes Great Nokomis Calhoun Harriet Minnetonka CONCURRENT SESSIONS CONCURRENT and Museums: Points Archives, Libraries, in Cultural and Divergences of Contact Heritage Information Meet Digital, Digital Critique: Leadership Meet Leadership of Ups & Downs Storytelling: Irreverent in Social Media Unorthodoxy the Met: MediaLab at The 3:15–3:45 Experimental Thinking for Building a Space All the Museums Move 3:45–4:15 Let’s the Just Least at the Airports (or, Out to Smithsonian) and the Museum Collections 3:15–3:45 Education of Personalization - in the Class 3:45–4:15 Digital Collections and Museums Working Teachers room: Together Building Is Static: Future The 3:15–3:45 the at Digital Publications Future-Proof Getty Web as Museum 3:45–4:15 WordPress Strategy and Content CMS: Development Lunch in Exhibit Hall Lunch in Exhibit SESSIONS CONCURRENT Captioning How the Visual: beyond Video Better Us Make and Description-Writing Producers Institute Google Cultural Technology of the Art: Creative State and the Museum Visitors Mars, from Museums Are for Strategies Three Venus: from Are Communication Interstellar Strategically SETUP.EXE: Going Beyond Success! Planning for Everyone: for 2:00–2:30 Access in a Implementing CollectiveAccess Museum Setting Each Other: to Be Excellent 2:30–3:00 Research of Provenance Future The Seriously History Citizen 2:00–2:30 Taking User-Centered Scaffolding 2:30–3:00 Small Cultural for Digital Public History Heritage Institutions Break and Refreshment Networking SESSION/EVENT

TIME 12:30pm–2:00pm 2:00pm–3:00pm 3:00pm–3:15pm 3:15pm–4:15pm at a glance a at | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS 12 | THE INVISIBLE ARCHITECTURES OF CONNECTED TIME SESSION/EVENT LOCATION TIME SESSION/EVENT LOCATION

7:00am–4:00pm Registration/Hospitality Desk Great Lakes 10:15am–11:15am CONCURRENT SESSIONS Promenade — A Side What Can Photogrammetry Do for Your Nokomis Museum? Practical Information and Case 8:00am–9:00am Breakfast Great Lakes Studies Promenade — A Side The Fourth Platform: The People Part Great Lakes A1 9:00am–10:00am CONCURRENT SESSIONS Let’s Talk about Open Images and Your Great Lakes A2 Museum 9:00–9:15 Creating Interactive Media as Great Lakes A2 Dynamic as the Web Putting the Social in Social Media: The Calhoun Rise of Social Media Museum Associations 9:15–9:30 Exploring Cusco 10:15–10:45 How a Botanic Gardens Used Harriet 9:30–9:45 The Time Traveller Technology to Share Its Hidden Scientific Research 9:45–10:00 MuseTech in Space: Building the Giant Astronaut 10:45–11:15 Using Qualitative Methods to Evaluate Digital In-Gallery Experiences 9:00–9:15 A Multimedia Guide for When Nokomis 10:15–10:45 Evaluating Storyteller WWI: Minnetonka It’s 95 Degrees in the Shade Love & Sorrow at Melbourne Museum 9:15–9:30 Stories and Song: Using Digital 10:45–11:15 In Next Week’s Episode…: Storytelling to Develop Exhibition Content Serializing the Online Exhibit 9:30–9:45 OMGWTFTGN 11:30am–12:30pm CONCURRENT SESSIONS 9:00–9:15 Art Doppelgangers Calhoun Accessible Apps: Two Approaches to Calhoun Developing Mobile Products That Utilize 9:15–9:30 One Small Step: Transforming Principles of Universal Design the Exhibition Process and the Digital/ Physical Connection Code of Best Practices in Fair Use for the Great Lakes A2 Visual Arts: Panel Discussion 9:30–9:45 Putting Your Raspberry Pi Designing Evidence: Planning the Data Harriet Project Back on Track You Track to Capture Specific Behavior 9:00–9:15 Making Digital Loss Less Painful: Minnetonka Digital Publishing: Taking the Plunge and Nokimas Lessons Learned from the Removal of How to Keep Swimming Historypin’s Mobile Application 11:30–12:00 More than a Museum: Digital Great Lakes A1 9:15–9:30 Rewriting Art History with Art Transformation at The Warhol Detective 12:00–12:30 No Dollars, All Sense: Digital 9:30–9:45 When You’ve Got It, Flaunt Adaptation at the Blanton Museum of Art It: Enhancing Discoverability through 11:30–12:00 Lo(o)se Your Structure! Minnetonka Wikipedia Flexibility in Teen Programming 9:00–9:15 Conference as Publishing, or Harriet 12:30pm–2:00pm BIG SIG Lunch Great Lakes B Expanding a Digital Arts Journalism at a glance Conference Online 2:00pm–3:00pm CONCURRENT SESSIONS Skyways Bridging Silos: Content and Great Lakes A2 9:15–9:30 Making Hidden Collections Production Strategy for a Cohesive User Visible: Artists’ Books Canada Experience 9:30–9:45 The Death of the Enhanced Women in Tech Harriet Publication Has Been Exaggerated New Museum Technology Leaders Reflect Great Lakes A1 9:45–10:00 Transforming Curriculum: on Their Adventures at a glance at Building a Digital Textbook 2:00–2:30 Give Those Paper Files Legs! Minnetonka 9:00–9:15 #ArtAtoZ: Serial Social Media Great Lakes A1 Planning and Prioritizing Curatorial at the National Gallery of Art Research for Digitization, Discovery, and Interaction 9:15–9:30 Twitter: From Followers to 2:30–3:00 Cloudy with a Chance of Co-creators Success 9:30–9:45 Internet of Things, Emerging 2:00–2:30 Digital Ambition: iBeacons, Calhoun Technology, and “Unconventional” Social Universal Design, and the Visitor Media for Museums Experience at the Canadian Museum 9:45–10:00 MuseTech in Space: Building for Human Rights the Giant Astronaut 2:30–3:00 Indoor Positioning Is not about the Blue Dot, It’s about the Visitor 10:00am–10:15am Networking and Refreshment Break Great Lakes Promenade — A Side 3:00pm–4:00pm Closing Plenary: Looking towards the Great Lakes C Future: NMC Horizon Report

14 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 15 9:00 AM – 12:30 PM 9:00 AM – 12:30 PM WORKSHOP: BUILDING WORKSHOP: DABBLE WITH AUTHENTIC CONNECTIONS MICROCONTROLLERS: PART 1, WITH VISITORS THROUGH SMALL-SCALE HACKING FOR DESIGN THINKING BEGINNERS ROOM: HARRIET ROOM: GREAT LAKES A1 Presenters: Susan Edwards (Associate Presenter: Chris Evans (Senior Designer, Director, Digital Content, Hammer Museum); 106 Group) Dana Mitroff Silvers (Founder and Director, Have you heard about things like Arduino Designing Insights) and wanted to get your feet wet? Here’s This workshop will combine tools and your chance! Maybe you want to learn methods from the design thinking process how to integrate physical computing into with theories and strategies from game your exhibits. In this first half of a full-day design. Design thinking is a human-centered workshop, we will get acquainted with process for problem solving and innovation. microcontrollers, circuits, input (buttons The process emphasizes learning by doing. and sensors), output (sound and light), In this workshop, participants will be and soldering. introduced to design thinking through a hands-on, highly interactive experience— playing games, creating prototypes, and 9:00 AM – 12:30 PM testing them, all while building empathy WORKSHOP: STORYTELLING for the needs of users and breaking out of “Museum Think.” IN VIDEO: ASPECTS OF AN ENGAGING PRODUCTION ROOM: GREAT LAKES A2 9:00 AM – 12:30 PM Presenters: Andrew Mandinach (Video WORKSHOP: CUTTING-EDGE Production Manager, Balboa Park Online 360 VIRTUAL REALITY Collaborative); Andy Underwood-Bultmann (Media Producer, Walker Art Center); Sarah ROOM: GREAT LAKES A3 Waldorf (Media Producer, The Getty); Sarah Presenter: Dennis Biela Wambold, moderator (Owner/Consultant, This workshop will cover the hardware and Sarah Wambold Consulting) techniques used to create 360-degree VR Telling great stories in video requires images, both still and video, as well as how good execution on many fronts. Museum to create 3D image content. Attendees will professionals, some of them filmmakers gain a basic understanding of hardware, in their own right, will discuss various software, and workflows needed to create aspects and considerations for making this type of VR and 3D VR content. the most of the medium.

#MCN2015 / @MuseumCN | 17 9:00 AM – 12:30 PM 9:00 AM – 4:00 PM 1:00 PM – 4:00 PM 1:30 PM – 5:30 PM WORKSHOP: TRANSFORM TOUR: A DAY IN ST. PAUL TOUR: WALKER ART CENTER WORKSHOP: COMPUTATIONAL YOUR MUSEUM WITH AGILE MEETING PLACE: TOUR PARTICIPANTS LOCATION: TOUR PARTICIPANTS MEET AT PHOTOGRAPHY TECHNIQUES ROOM: MINNETONKA MEET AT REGISTRATION AREA AT 8:45 AM REGISTRATION AREA AT 12:45 PM FOR CULTURAL HERITAGE: Presenters: Andy Cummins (Head of There’s a lot happening in Minneapolis, Explore a rich world of media presentation, PHOTOGRAMMETRY Technical Production, Cogapp); Andrew but some of the really cool museums are innovation, and production at the Walker AND REFLECTANCE David (Head of Software Development, across the river in St. Paul. This tour will Art Center. Tour the new Mediatheque TRANSFORMATION IMAGING Minneapolis Institute of Art); Angela start with a scenic bus ride across the space, which allows users to access, explore, Johnson (Certified Scrum Trainer); Gavin Mississippi River and along Summit Avenue, and queue, for playback, films from the (RTI) Mallory (Head of Production, Cogapp); St. Paul’s boulevard of historic mansions, Ruben/Benston Moving Image Collection LOCATION: VISUAL RESOURCES STUDIO, Meaghan Tongen (Project Coordinator, Media ending at the Minnesota History Center. using an innovative app and cutting-edge MINNEAPOLIS INSTITUTE OF ART. & Technology, Minneapolis Institute of Art) Here, you’ll get a behind-the-scenes tour hardware. Hear from the architect of the WORKSHOP PARTICIPANTS MEET AT Agile is transformational for digital of some of the museum’s hands-on and interface and Moving Image Collection REGISTRATION AREA AT 1:00 PM. immersive multimedia installations and its staff about challenges and solutions in projects in a museum. In this half-day Presenter: Carla Schroer (Founder & interactive video conferencing studio, as launching this very popular tool, which workshop we will introduce participants Director, Cultural Heritage Imaging) well as an opportunity to try your hand at to Agile, specifically Scrum, and the allows users to browse available titles by Play the Past, the History Center’s mobile Through lectures and demonstrations, this benefits it provides in delivering projects director, title, genre, period, and keywords. gaming experience for fourth- through workshop will provide a comprehensive that meet user and stakeholder needs. You’ll also get a behind-the-scenes look at sixth-graders. After lunch at the History overview of computational photography The Minneapolis Institute of Art and the Walker’s cinema. Boasting the latest Center’s Cafe Minnesota, you’ll head down and its application to cultural heritage. Cogapp will come together to share our 4K and Dolby 3D projection equipment the hill to the Science Museum of Minnesota The workshop will offer an intensive means experiences with Scrum. We’ll provide while maintaining 35mm capabilities, it is to experience unique media installations to get introduced to or updated on the an overview of Agile principles, how we considered one of the finest independent including the Giant Astronaut (featuring technologies, software, photographic work, and how to apply this methodology cinemas in the country. Staff will discuss the a video booth where visitors can record equipment, and methods for Reflectance for meaningful change. Our goal is to Walker’s high-capacity, restrictive-budget themselves and then see their face Transformation Imaging (RTI), and offer participants a better understanding production capability for promotional projected on the helmet of this three-story Photogrammetry. These techniques are of what it means to be “agile” and how videos and archival and event capture, as sculpture), as well as a behind-the-scenes being applied to a variety of art objects to approach this way of working in a well as an expanded usage of event live- tour of the exhibit production shop where and artifacts. RTI is particularly useful for museum environment. We will share streaming using multi-camera setups. the museum builds custom media and documenting low-relief surfaces like specific examples and offer practical electronic installations for clients around paintings and engravings. New research methods to apply in your own operation. the country. techniques using these data sets will also This will be a hands-on workshop with be presented. activities and exercises that give us a 1:00 PM – 4:00 PM chance to get out of our seats, collaborate, Photogrammetry creates accurate and iterate, and learn from each other. TOUR: THE BAKKEN MUSEUM measurable 3D models in a wide range of scales. It can be used for documenting LOCATION: TOUR PARTICIPANTS MEET sculptures, monitoring changes to historic AT REGISTRATION AREA AT 12:45 PM sites or objects, and a wide range of Bakken Museum staff will lead you on a other uses. The workshop will include tour of a one-of-a-kind museum, named demonstrations and ample time for after Earl Bakken, co-founder of Medtronic discussion and Q&A, and anyone from and inventor of the first wearable novice to expert is welcome. Participants pacemaker. The Bakken’s exhibits, library, will gain a clear understanding of these collection, and programs focus on the computational photography imaging history of electricity and magnetism and techniques, how they are used, what their roles in the life sciences and medicine. they can show, and what is involved in Enjoy the beautiful and distinctive building adopting them in museum practice. The and grounds located on Lake Calhoun in workshop will include ample time for Minneapolis, and learn about new discussion and Q&A. interactive exhibits in development.

18 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 19 1:30 PM – 5:30 PM 1:30 PM – 5:30 PM tool for exposing hidden conceptual 6:00 PM – 10:00 PM WORKSHOP: CREATE YOUR WORKSHOP: EXPERIENCING architectures between disparate data IGNITE MCN 2015 and information resources, and how its OWN AUDIO GUIDE, USING THE VISITOR EXPERIENCE application in cultural institutions can GENEROUSLY SPONSORED BY FREE AND OPEN PLATFORMS LOCATION: SCIENCE MUSEUM OF serve the core institutional mission of MAILCHIMP connecting people with ideas. ROOM: MINNETONKA MINNESOTA. WORKSHOP PARTICIPANTS LOCATION: THE POURHOUSE, 10 SOUTH MEET AT REGISTRATION AREA AT 1:00 PM. 5TH ST, MINNEAPOLIS Presenter: Alex Palin (IZI.travel, The Netherlands) Presenters: Kate Haley Goldman (Principal, 1:30 PM – 5:30 PM MCN’s signature welcome event, Ignite MCN Audience Viewpoints Consulting); Bruce showcases a series of rapid-fire, five-minute This workshop will cover different aspects Wyman (USD Design | MACH Consulting); WORKSHOP: MCN DIGITAL talks from some of the most provocative of using open platforms for publishing Ed Rodley (Associate Director of Integrated PUBLISHING STUDIO thinkers in the museum field. The talks follow content from museums, employing modern Media, Peabody Essex Museum) the ”Ignite” format, in which presenters have mobile technologies. It also will address ROOM: GREAT LAKES A2 five minutes and 20 slides (which advance creating high-quality content for mobile Deconstruct the visitor experience at the Presenter: Greg Albers (Digital Publications automatically every fifteen seconds) to audio guides—content that can later be Science Museum of Minnesota with fifteen Manager, Getty Publications) enlighten, entertain, and inspire. Joining us used anywhere: in the app, on the web, or to twenty colleagues. The group will look at Digital book publishing, and digital this year, eight courageous and visionary on social media. physical spaces, how content is featured, interactive experiences, content, storytelling, production of any kind, is not an isolated speakers with share their experiences in a object display, engagement techniques, act. It is not about a particular format or wide variety of disciplines. The event’s 1:30 PM – 5:30 PM lighting, and audio components to see tool. It is a collaborative, physical, emotional, moderator will be Koven Smith. Speakers what succeeds, for whom, and how. Along and intellectual endeavor. While this has will include: WORKSHOP: DABBLE WITH been true for centuries in print book the way, colleagues will be encouraged to Elissa Frankel MICROCONTROLLERS: PART 2, explore briefly on their own before coming publishing, digital publishing is about The Conversion Model of Museums CODING FOR BEGINNERS back together to debate, debrief, and review. bringing the publishing process to a wider At the conclusion of the tour, the group will range of potential collaborators. It is about Trish Reynolds ROOM: GREAT LAKES A1 have a facilitated discussion on the overall making that process faster, easier, more “Doing It” with Their Ghosts: The Uncertain Presenter: Chris Evans (Senior Designer, experience. Members from the Science open, and more universal. It is about creating Future of the Historic House Museum 106 Group) Museum will be on hand to discuss the networks of people acting in concert across Nikhil Trivedi Last year’s MCN workshop on context, process, and decisions that led geographies toward a common end. “Trade Towards an Anti-Oppression Museum microcontrollers was a smash success, to the current visitor experience. publishing is by nature a cottage industry, Manifesto decentralized, improvisational, personal; but attendees craved to learn to code. Brad Baer The second half of our full-day workshop best performed by small groups of like- 1:30 PM – 5:30 PM 10 Storytelling Takeaways from Serial is designed to give you just that. Our minded people, devoted to their craft, Claire Blechman skilled facilitator will guide participants WORKSHOP: INTRODUCTION jealous of their autonomy, sensitive to the needs of writers and to the diverse interests I’m DAM Creative! further into the language of Arduino, TO LINKED (OPEN) DATA helping you through the basics of coding of readers” (Jason Epstein, 2001).So, we’re Sina Bahram an interactive Arduino project. This ROOM: HARRIET publishing a digital book about MCN2015! Our Accessibility Journey An actual book. Start to finish. In four hands-on workshop aims to empower Presenters: Neal Johnson (Digital Program days. Together. The process starts in this Chad Weinard makers interested in learning to code Strategy and Execution, Independent The Endless Immensity of the Sea by providing multiple entry points for Consultant to Cultural Heritage); Duane half-day workshop. As a highly distributed participants of any skill level. Degler (Principal, Design For Context) guerrilla group of publishers, participants Ed Rodley will gather and submit content throughout What We Talk about When We Talk Linked Open Data (LOD) can expose the conference. We’ll keep in touch and about Digital and strengthen invisible architectures of on task by email, text, or project app, or meaning. Interest is rapidly growing in over drinks at the hotel bar. The project how linked data could address both internal will culminate in our book’s publication, and external needs for enhancing the announced at the conference plenary and management of cultural heritage information probably read and celebrated for centuries and access to it. The chief focus of this to come. workshop is to help you grasp the value propositions offered by linked data as a

20 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 21 8:00 AM – 9:15 AM 10:45 AM – 12:00 PM BREAKFAST / SPEED NETWORKING! EXHIBIT HALL OPENING ROOM: GREAT LAKES A1 AND A2 ROOM: EXHIBIT HALL, GREAT LAKES B & A3 Presenters: Elizabeth Bollwerk (Archaeological Analyst, Thomas Jefferson Foundation); Mandy Kritzeck (Digital 9:15AM – 10:30 AM Content Specialist, Corning Museum of KEYNOTE: LIZ OGBU Glass); Scott Sayre (Chief Digital Officer, Corning Museum of Glass) ROOM: GREAT LAKES C This session will help you meet and interact Presenter: Liz Ogbu (Inspiration) with others who you might not ordinarily A designer, urbanist, and social innovator, get a chance to connect with. The setup Liz Ogbu is an expert on social and includes multiple round tables, and the spatial innovation in challenged urban 60-minute span is divided into multiple environments globally. From designing rounds. During each round, you’ll interact shelters for immigrant day laborers in the with others at your table. At the end of U.S. to a water and health social enterprise the round, you’ll get up and move to a new for low-income Kenyans, Liz has a long table. These short meetings will create history of working with communities in connections you can then follow up on at need to leverage the power of design to other times during the conference. For the deliver social impact. She is founder and past two years this session has had great principal of Studio O, a multidisciplinary attendance. We hope to continue that streak! design and innovation firm, as well as adjunct faculty at UC Berkeley and Stanford’s d.school. Previous roles include 10:45 AM – 12:00 PM first-ever Scholar-in-Residence at the KEYNOTE IN CONVERSATION Center for Art & Public Life at California ROOM: GREAT LAKES C College of the Arts, Innovator-in-Residence through the inaugural IDEO.org Fellowship, Presenters: Liz Ogbu (Inspiration); Ed and Design Director at the nonprofit Public Rodley, moderator (Associate Director of Architecture. Integrated Media, Peabody Essex Museum) Liz Ogbu’s projects have been featured in Join Liz Ogbu to engage in further BlueBridge museum exhibitions and received numerous conversation on themes from her keynote design awards globally. She has also written address. This will be a great opportunity to for and been profiled in publications such delve more deeply, in an informal session, as the Boston Globe, Metropolis, Core 77, into the concepts she presented in the and the Journal of Urban Design. Her honors keynote. include Aspen Ideas Scholar, Next City Stream: Big Thinking Vanguard, Senior Fellow of the Design BlueBridge brings you secure, redundant and Futures Council, and Public Interest Design’s flexible cloud solutions, both custom and hybrid, to Top 100. She earned architecture degrees meet the objectives and budgets of every function across an from Wellesley College and Harvard organization. With a network of state-of-the-art, geographically diverse collocation facilities in the CLE, across Ohio, and with cloud nodes worldwide, University. a silver lining will be inevitable. We are proud to serve the Cleveland Museum of Art as well as Piction Cloud users. To learn how we can help you transition to the cloud, contact our Cloud Specialists.

216.621.2583 [email protected] Cleveland • Mayfield Heights • Columbus • Worldwide Cloud Nodes www.bluebridgenetworks.com #MCN2015 / @MuseumCN | 23 12:00 PM – 1:15 PM 1:15 PM – 2:15 PM 1:15 PM – 2:15 PM with, and learn from the individuals who LUNCH WITH THE EXHIBITORS DIGITAL ASSET MANAGEMENT A FULL SPECTRUM OF visit and support museums. Visitors who used to represent anonymous transactions Room: Exhibit Hall, Great Lakes B and A3 SYSTEMS & MUSEUMS: LEADERSHIP: MUSEUMS AND are increasingly willing to share individual CONNECTING EXPERIENCES THE DIGITAL PUBLIC LIBRARY data at every point of purchase or with TO BUILD SUCCESS OF AMERICA every interaction. In turn, their expectations 1:15 PM – 2:15 PM about how organizations communicate with ROOM: MINNETONKA ROOM: CALHOUN MAKING THE INVISIBLE them are changing. An enterprise-wide VISIBLE: MUSEUMS & Presenters: Nik Honeysett (CEO, Balboa Presenters: David Henry (Web Developer, Customer Relationship Management Park Online Collaborative); Danielle Knapp, Missouri History Museum); Aaron Isaacs (CRM) system that aggregates data CULTURAL AGENCY moderator/presenter (Preparator and (Minnesota Streetcar Museum); Amy collected at every touch point provides ROOM: GREAT LAKES A1 Assistant Researcher, Phoebe A. Hearst Rudersdorf, moderator (Assistant Director invaluable information and creates real Museum of Anthropology); Deborah Wythe for Content, Digital Public Library of opportunities for enhancing customer Presenters: Porchia Moore (Ph.D. candidate, (Head of Digital Collections & Services, America) interaction and for building lasting School of Library and Information Science, Brooklyn Museum); Layna White (Head of The Digital Public Library of America brings relationships. University of South Carolina); Adrianne Collections Information and Access, San together the riches of America’s libraries, Russell, moderator (Founder & Principal Stream: Leadership/Strategy Francisco Museum of Modern Art) archives, and museums, and makes them Contributor, Cabinet of Curiosities) This session focuses on the current freely available to the world. It is built Museums are shared information upon a network of partners who together landscape of museum Digital Asset 1:15 PM – 2:15 PM environments where the architecture of Management Systems and the need for provide access to over 10 million digital culture—planning, design, technology, more museums to share their DAM objects. Two museum partners, the Missouri PICTION space, and ambiance—reflects the History Museum (MHM) and the Minnesota experiences with the field. Danielle Knapp ROOM: ISLES functional, technical, social, environmental, will begin the session with the findings Streetcar Museum (MSM), play two different, but important, roles in this network. After Presenters: Erick Kendrick (CEO, Piction); and aesthetic values of cultural heritage. of her thesis, “Digital Asset Management a brief introduction by Amy Rudersdorf Adam LaPorta (Business Development Museums are places where material culture Systems & Museums.” These will outline to the DPLA and the valuable role that Manager, Piction) provides opportunities for museum the study’s survey and interview results museums play in it, David Henry and professionals to act as a kind of information and offer a snapshot of the current Learn about the latest developments in Aaron Isaacs will discuss their museums’ architect. Meaning-making for our visitors landscape of DAMS in Museums. Piction digital asset management. can be made more culturally congruent roles in DPLA, and the impacts that and accessible, and thereby more visible Each panelist will discuss four major participation has had on their institutions. Audience Q&A will follow. Attendees will to them, when we employ 21st-century themes museums encounter: her or his 1:15 PM – 2:15 PM literacies which reinforce these new institution’s need for a DAMS, the problems gain a better understanding of the DPLA as a national platform and the growth perspectives. Many museums are reluctant the institution aimed to resolve with a PRESENTATIONS: and impacts that museum participation to directly address race and ethnicity, yet DAMS, the barriers encountered, and the PUBLISHING/PRODUCTION lessons learned from implementing a can engender. they provide community-based outreach ROOM: NOKOMIS and design exhibitions and programs that DAMS. We will then discuss what the Stream: Leadership/Strategy Chair: Greg Albers (Digital Publications engage these topics directly and indirectly. museum field can do as a professional Manager, Getty Publications) Without addressing internal structures that community to encourage the creation of more effective DAM systems tailored to 1:15 PM – 2:15 PM often perpetuate oppression and increasing ONE PUBLISHER, MANY PLATFORMS cultural competency, museums lack the museums’ needs, missions, and long-term USING CUSTOMER DATA authenticity required to steward material goals, and will answer questions from the Presenters: Lauren Makholm (Production ROOM: GREAT LAKES A2 Coordinator, The Art Institute of Chicago); culture and meaningfully serve and partner audience. Joseph Mohan (Associate Director of with diverse audiences. This roundtable will Stream: DAMs / Collection Management Presenters: Catherine Devine (Chief Digital Production, Department of Publishing, draw upon critical race theory, museology, Officer, American Museum of Natural The Art Institute of Chicago) and community engagement theories, History); Tom O’Connor (Director, Tessitura and it will present hands-on approaches Network Enterprise Consulting); Josue Much like many of our peer institutions, Urbina (Tessitura Manager, Cooper Hewitt, for increasing the cultural competency of the Art Institute of Chicago has been Smithsonian Design Museum) museums and those who work with them. focused on publishing digitally for many As the technology museums use to process years now. We are interested both in Stream: Big Thinking admissions, manage memberships, and finding a digital home for existing content cultivate donors continues to evolve, so do (out-of-print titles, collection information, the opportunities to understand, engage exhibition brochures, etc.) and finding

24 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 25 a reliable and flexible way of publishing to global prominence. The Museum at FIT is 2:30 PM – 3:30 PM years ago, when we put away our film and future content. We will discuss our continually experimenting with new ways “CONTENT” AND ITS began embracing the new digital medium. experiences with established platforms to engage visitors with digital content in If you look around the studio now, you see such as iAuthor, Mag+, and Adobe DPS, as our galleries. For the exhibition Global DISCONTENTS more and more sophisticated equipment— well as custom web-based applications Fashion Capitals, we collaborated with ROOM: GREAT LAKES A1 for capture, for lighting, for processing—all such as the OSCI Toolkit. We’ll cover the partners to create digital initiatives that requiring a greater degree of training and Presenters: Jennifer Foley (Director of pros and cons of our experiences, and the attempt to bridge the online/onsite skill to operate. With the adoption of Interpretation, Cleveland Museum of Art); advantages of one institution exploring museum visitor experience. computational and 3D imaging techniques, Jeffrey Inscho (Innovation Studio, Carnegie various digital platforms. we have the opportunity to share far more LIFE BEYOND SOCIAL MEDIA: Museums of Pittsburgh); Ed Rodley detailed information about our collections (Associate Director of Integrated Media, APIS: CROSSING THE BOUNDARIES OF TECHNOLOGY AND LEADERSHIP for research, education, and public Peabody Essex Museum) DISTANCE, HARDWARE, AND enjoyment. Over the past two years, the Presenters: Elissa Frankle, moderator The use of the word “content” to universally Minneapolis Institute of Art (Mia) has been TECHNOLOGY (Digital Projects Coordinator, United States describe everything from videos and fortunate to partner with Professors Gary Presenter: James Vitale (Senior Solutions Holocaust Memorial Museum); Victoria interactives to labels and code has become Meyer and Seth Berrier, of the Universities Architect, Los Angeles County Museum of Art) Portway (Head of Web & New Media, of Minnesota and Wisconsin respectively. Smithsonian National Air and Space widespread in museums and beyond. We hear all the time about APIs, or The panel will discuss their ongoing Museum); Chad Weinard (Director of Digital But what do we actually mean when we Application Programming Interfaces. What collaboration, show recent examples, and Media, Balboa Park Online Collaborative) use this word? What are we signaling to are they? When do they matter? Why do colleagues, visitors, and even to ourselves, take questions from the audience. In days of yore, it was the youngest person we need them? How should we use them? when we carry titles like “content developer” Stream: Emerging Technologies at the organization who was assumed This session will provide a candid, or “content strategist”? How does it to be the social media ninja and asked to informational discussion that addresses all influence our work and our practice as create a social media presence for the 2:30 PM – 3:30 PM of these questions using timely and relevant mission-based museum professionals organization. But then social media grew examples. Appropriate for people at all when we frame our artwork, objects, “DIGITAL LEARNING” IN up—and so did we. For those of us who technical levels, it should be particularly data, narratives, or multimedia simply as came of age as social media professionals, MUSEUMS: NEW OR PASSING thought-provoking to technology and content? The panel will examine why the time has come to begin moving TREND? information professionals and strategists talking through the semantics of what we on, moving up, or moving around our in any museum or cultural organization do is more than just semantics—it has real ROOM: GREAT LAKES A2 interested in providing greater access to organizations. What happens to the skill impact on the meaningful subject matter Presenters: Eve Gaus (Digital Learning their institution’s data or using their data sets we’ve cultivated by carrying on museums create. Manager, The Field Museum); Barry Joseph in partnership to enrich the ongoing efforts conversations with our online communities (Associate Director of Digital Learning, 24 hours a day? Rather than seeing Stream: Big Thinking of artists, researchers, and others. American Museum of Natural History); technologists move out of the field beyond Heather Schneider (Assistant Director of a certain level, what do we stand to gain 2:30 PM – 3:30 PM Learning Programs, John G. Shedd 1:15 PM – 2:15 PM by retaining this brain trust? What does Aquarium); Jennifer Sly (Museum Education the museum of the future look like when ENHANCED VISUALIZATION PRESENTATIONS and Technology Specialist, Minnesota SOCIAL MEDIA / MOBILE social media professionals grow into OF CULTURAL HERITAGE VIA Historical Society) department heads, or even museum COMPUTATIONAL IMAGING ROOM: HARRIET directors? Many museums have formed “Digital ROOM: HARRIET Learning” departments. Managers of new Chair: Dana Allen-Greil (Chief of Web and and established digital learning groups at Social Media, National Archives and Records Presenters: Seth Berrier (Assistant four museums will explore the goals of Administration) 2:15 PM – 2:30 PM Professor, University of Wisconsin Stout); forming these groups. What is “Digital NETWORKING & Dan Dennehy, moderator (Head of Visual A SMALL MUSEUM GOES GLOBAL Resources, Minneapolis Institute of Art; Learning”? Why form a “Digital Learning” REFRESHMENT BREAK Gary Meyer (Associate Professor, department? What advantages do such Presenter: Tamsen Young (Digital Media Department of Computer Science and groups provide to museums and their Manager, The Museum at FIT) Engineering, University of Minnesota); audiences? How do they fit within their At any given moment, somewhere in the Charles Walbridge (Collections institutions? The panel will explore how world a city is hosting a fashion week event. Photographer, Minneapolis Institute of Art) new “digital learning” experiences actually Global Fashion Capitals (June 2 through Once again, in the practice of cultural use “digital” components to extend and November 14, 2015) examines fashion heritage imaging, we find ourselves on the connect with the physical. This session cities around the world and explores the cusp of significant change. Today very also will explore how the digital and the factors that enable emerging cities to rise much feels like it did fifteen to twenty physical combine to create 21st-century

26 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 27 learning experiences for young people and 2:30 PM – 3:30 PM resources across organizations. This latent themselves, but the next bottleneck is people of all ages. PRESENTATIONS: meaning and potential utility is mostly content curation which we have started to inaccessible unless institutions work together crowdsource as well. Stream: In-Gallery / Education DAMS / COLLECTION to implement meaningful conceptual MANAGEMENT connections between them. How might WHICH CAME FIRST, THE DATA STRUCTURE OR THE WEBSITE? LESSONS 2:30 PM – 3:30 PM we solve this problem, creating visible Chair: Piotr Adamczyk (Program Manager, LEARNED IN BUILDING A NEW Google Cultural Institute) conceptual architectural connections MONEY, MONEY, MONEY: between our disparate resources? The COLLECTIONS WEBSITE WITH EXISTING TURN GREAT IDEAS INTO ROOM: MINNETONKA American Art Collaborative (AAC) was COLLECTIONS DATA established to pursue the potential of FUNDED PROJECTS EMBRACING COLLECTIONSPACE WITH Presenter: Ellice Engdahl (Digital Linked Data to solve critical aspects of this Collections & Content Manager, The Henry ROOM: CALHOUN LOVE (LINKED OPEN VOCABULARIES challenge. Through the commitment of the EXTENSIONS) Ford) Presenters: Susan Chun (Chief Content project’s fourteen partner institutions, AAC The Henry Ford has gone through distinct Officer, Museum of Contemporary Art Presenters: Richard Millet (Technical Lead, is leveraging newly maturing technologies, historical phases with its collections data Chicago); Charisse Gendron (Foundation CollectionSpace); Chad Nelson (Developer, standards, and tools. and related media: from The Dawn of Time, Relations Manager, Minneapolis Institute of CollectionSpace) ca. 1929, when all collections information Art); Douglas Hegley, moderator (Director Today’s collections management systems lived on paper, to The Information Age, of Media and Technology, Minneapolis cannot stand alone from other technologies 2:30 PM – 3:30 PM Institute of Art); Nik Honeysett (CEO, ca. 2015, when we decided to build a new used by museums and other collecting PRESENTATIONS: collections website and began to discover Balboa Park Online Collaborative); Mary organizations to connect and interact with Mortenson (Senior Advancement Executive, PUBLISHING/PRODUCTION how far we still had to go. This presentation their audiences. CollectionSpace was Minneapolis Institute of Art) will focus on this last period: the process Chair: Scott Sayre (Chief Digital Officer, designed from the outset to be connected we’re now in to totally rebuild our collections Technology and digital projects—for all Corning Museum of Glass) with other open-source tools and efforts website, and what that’s showing us about of their awesome capacity to engage and such as digital asset management and ROOM: NOKOMIS our “standard” collections metadata and inspire, to empower and enable, and to preservation systems, federated search images. It will take the challenges The Henry provide effective tools for organizations— harvesters, Linked Open Data repositories, TIMEPATCH.NET, SIFT.PICS: BUILDING Ford faced in using its existing collections don’t come cheap! This session brings and virtual shared collections. Richard CROWDSOURCING PLATFORMS FOR data structure to create a completely new fundraising professionals from the museum Millet and Chad Nelson will provide an HISTORIC PHOTOGRAPHS (LESSONS collections website, and distill those into sector to MCN to share practical, real-world overview of the CollectionSpace platform LEARNED IN THE LAST THREE YEARS) advice (and cautions) for other institutions tools and strategies for turning your great and discuss how the application architecture Presenter: Vahur Puik (Sift.pics and that may intend to overhaul their digital ideas into funded projects and for finding facilitates integrating Linked Open Data Ajapaik.ee) collections sites. innovative ways to fund ongoing activities. such as the Art and Architecture Thesaurus Professional fundraisers will describe their (AAT®). Thousands of historic photographs from public collections are brought to circulation processes and methods for raising money, 3:30 PM – 3:45 PM illustrating both with real-world successes REPORT ON THE AMERICAN ART in digitized form, but most of them are and “not-yet-successes,” and will explore COLLABORATIVE PROJECT: A WORKING searchable only by often poor textual NETWORKING BREAK the challenges of funding ongoing activities PARTNERSHIP TO EXPOSE HIDDEN descriptions, not by their location on a map, and innovation, with practical suggestions MEANING ACROSS AMERICAN ART as images do not have precise geographic on how to move forward. INFORMATION RESOURCES VIA LINKED metadata. There are many platforms OPEN DATA dedicated to geotagging historic content; Stream: Leadership/Strategy the challenge is to find a scalable workflow Presenters: Kate Blanch (Database for that task. The model where the content Administrator, The Walters Art Museum); owner (uploader) also has to be the one to Eleanor Fink (manager of the American Art pin the content on the map is not effective. Collaborative); Neal Johnson, moderator (Digital Program Strategy and Execution, Timepatch.net takes content from collections Independent Consultant to Cultural and has users geotag it in a crowdsourced Heritage) manner. Equally important is the principle of social validation: we don’t have Invisible architectures are not restricted to administrators approving the location the people, knowledge, data, and systems suggestions made, but the suggestions of a single cultural institution. They also made by different users validate each exist, as latent potential, among these other. The algorithms have proven

28 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 29 3:45 PM – 4:45 PM economies. Yet here as in so many areas, the of digital tools in all aspects of their work. time and budget constraints? We’ll WHAT’S A NATIONAL cultural industry has been slow to change; Each is approaching this differently, but it bring together emerging and seasoned even the adoption of digital technologies by is clear that information and technology professionals who have played ringmaster PLATFORM STRATEGY AND museums has outstripped their adaptation departments have a leading role in the to a range of digital initiatives. They will WHERE DO MUSEUMS FIT? to 21st-century financial realities. Aiming process. This has caused museum IT speak about their projects and processes, to provoke a lively debate and brainstorm departments to think broadly about the then hold a discussion with questions ROOM: MINNETONKA new approaches to sustainability, this panel notion of institutional digital transformation introduced by panelists and audience Presenters: Sandra Narva (Senior Program opens with the premise that the dominant and evolution and their role in it. This members. Officer, Institute of Museum and Library museum business models are broken: overly panel will continue and expand on the Stream: Project Management / Evaluation Services); Trevor Owens (Senior Program dependent on the largess of a dying breed discussions started in 2013 in the MCN Officer, Institute of Museum and Library of individual philanthropists and unable to panel Any Way You Slice “IT” and the 2014 Services); Amy Rudersdorf (Assistant 3:45 PM – 4:45 PM demonstrate their impact and value to panel A Whole New World. Carolyn Royston, Director for Content, Digital Public Library younger, civic-minded audiences, museums of America); James Shulman (President, former Head of Digital at Imperial War PRESENTATIONS: risk sinking into oblivion and bankruptcy. Artstor) Museums, UK, will join this panel to discuss DAMS / COLLECTION Are the commercial, visitor-attraction her work as a consultant with a number of In 2014–2015, the Institute of Museum and MANAGEMENT models so often promoted by corporate- institutions, what it takes to transform an Library Services (IMLS) developed a strategy minded trustees the only way forward? organization into digital-first thinking, and ROOM: NOKOMIS to support a national digital platform: the Or are other approaches being pioneered how to manage that process. Chair: Andrew Lewis (Digital Content combination of software applications, social in the non-profit sector applicable to Delivery Manager, Victoria and Albert and technical infrastructure, and staff museums and cultural sites? From paying Stream: Leadership/Strategy Museum) expertise used by libraries, museums, and with data to community sourcing and HOW DID I BECOME THE RINGMASTER? archives to provide online content and marketing partnerships, we’ll unpack new THE ART OF JUGGLING DIGITAL AMERICAN PAINTINGS TO 1945: THE services to all users in the United States. ideas in the field in an attempt to stop PROJECTS COLLECTIONS OF THE NELSON-ATKINS Since last year’s convening on this topic, doing the same fundraising thing over and MUSEUM OF ART LEGACY CATALOGS IMLS has incorporated the national digital over again while expecting different results. ROOM: GREAT LAKES A2 ONLINE platform as a strategic priority and has Presenters: Meagan Estep (Social Media funded National Leadership Grants for Stream: Leadership/Strategy Presenters: Doug Allen (CIO, The Nelson- Manager, National Gallery of Art); Scott Libraries in support of this strategy. Four Atkins Museum of Art); Matt Pearson (Head, THE CONSTANT TRANSFORMATION AND Gillam (Manager, Digital Platforms, Canadian such grants were made in March 2015. Imaging Services, The Nelson-Atkins Museum EVOLUTION OF INFORMATION Museum for Human Rights); Laura Hoffman Two will be relevant for museums. We will of Art); Stacey Sherman (Senior Coordinator, MANAGEMENT AND TECHNOLOGY (Manager of K-12 Digital and Educator Rights & Reproductions, The Nelson-Atkins review the April 2015 IMLS Focus session on Initiatives, The Phillips Collection); Jennifer Museum of Art) ROOM: GREAT LAKES A1 the components of the potential National Schmitt (Head of Information Technology In 2007, the American Art Renewal Fund Digital Platform and lead a discussion of Presenters: Brian Dawson (Chief Digital and Electronic Communications, deCordova supported the publication of American the possibilities and challenges for these Officer, Canadian Science and Technology Sculpture Park and Museum); Susan two recent projects. Museums Corporation); Douglas Hegley, Wigodner (Web and Digital Project Paintings to 1945, the award-winning comprehensive catalogue of The Nelson- Stream: Big Thinking moderator (Director of Media and Manager, The Field Museum) Atkins Museum of Art’s American paintings Technology, Minneapolis Institute of Art); Welcome to the circus! Whether a project ABOUT THAT DEFINITION OF INSANITY: Carolyn Royston (Independent Consultant); collection. Among the priorities funded manager by title or by accident, many of us MUSEUM BUSINESS MODELS AND NEW Jeff Steward (Director of Digital by the grant was making the catalogue’s who plan, coordinate, and deliver projects REVENUE STREAMS IN THE DIGITAL Infrastructure and Emerging Technology, extensive information about that collection for museums receive little, if any, formal ECONOMY Harvard Art Museums); Janet Strohl-Morgan widely available and visible through both training in project management. Still, we (Associate Director for Information and nelson-atkins.org and the Internet at large. ROOM: CALHOUN juggle varied goals and, in collaboration Technology, Princeton University Art A 2014 team guided stakeholders through Presenters: Kaywin Feldman (Director and Museum); William Weinstein (The John H. with internal and external stakeholders, decision-making regarding digitization, President, Minneapolis Institute of Art); McFadden and Lisa D. Kabnick Director of learn what works—and doesn’t—as we go. partnership with the Internet Archive, Nancy Proctor (Deputy Director for Digital Information and Interpretive Technologies, How do we manage expectations? How do and rights agreements. Curatorial staff Experience and Communications, Baltimore Philadelphia Museum of Art) we identify target audiences and objectives, collaborated with the museum’s rights and Museum of Art); Koven Smith (Director of then stay true to them? How can we reproduction coordinator on developing a SPONSORED BY THE DIGITAL Digital Adaptation, Blanton Museum of Art) collaborate across institutions and build process and timeline for clearing new use STRATEGIES & TRANSFORMATIONS SIG digital literacy in all departments? How As have the music industry, newspapers, agreements and leveraging Confluence AND INFORMATION TECHNOLOGY SIG can we take a cue from professionals and Hollywood, museums have seen their wiki spaces and JIRA project-tracking. doing similar work in the for-profit sector business and revenue models irrevocably Many organizations are implementing Imaging staff developed a streamlined and work in agile ways despite non-profit affected by the Internet and new digital strategic plans that rely on the increased use process for digitizing the printed catalog,

30 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 31 one that would yield high-quality scans for worlds, user-generated worlds in which 4:45 PM – 5:30 PM 6:00 PM – 9:00 PM text extraction and online viewing. We will the presence of museums is pervasive. The HELP US PLAN MCN’S OPENING RECEPTION AT discuss these processes, their technical overwhelming majority of these museums and cost advantages, and lessons learned. are created not by professional museum 50TH ANNIVERSARY! THE MINNEAPOLIS INSTITUTE entities but by users not otherwise affiliated ROOM: EXHIBIT HALL, GREAT LAKES B OF ART MAKING MEANING WITH ONLINE with museums. Offering an astounding AND A3 COLLECTIONS: TEN TOP TIPS SPONSORED BY GURU array of topics ranging from mermaids to In 2017, MCN will celebrate the 50th Presenter: Gavin Mallory (Head of Willy Wonka’s chocolate factory to the Join us for a lovely evening and help anniversary of its founding in 1967. Join Production, Cogapp) Marquis de Sade to a variety of less easily celebrate the Minneapolis Institute of Art’s MCN’s Board, staff, and SIG Chairs to help classifiable spaces, these user-generated 100th birthday. Attendees meet in hotel Until recently a major challenge faced by plan and organize this momentous occasion museums may often feature the familiar lobby to board buses at 5:30pm. many museums was getting their collection with fresh ideas, events, and community- marble columns of a traditional museum, online. Now that many are online, the building opportunities that will take MCN but their functions have been radically challenge is how to tell the stories behind on the road to the future. the collection and deeply engage users redefined to serve their unique cultural (and occasionally curators!). This talk will needs. In a world in which reproducibility is share ten top tips for telling the tales behind infinite, physical authenticity is meaningless, your collection: unlocking the secrets in socialization is anonymous, physicality your archive and helping your users find is representational, and content is peer- content and keeping them engaged. We generated, what role do museums play will encourage attendees to share other and how does it apply to their physical examples in advance, developing an online counterparts? resource that can be part of the session, VISITOR EXPERIENCE WITH AUGMENTED and to add to that resource throughout the REALITY IN A MUSEUM EXHIBIT SETTING conference. The resource will be shared with everyone in MCN and the wider community. Presenters: Robert Costello (National Attendees will gain tools and techniques Outreach Program Manager, Smithsonian that they can use on their own projects, Institution); Diana Marques (Doctoral inspiration from others, and a circle of Fellow, Smithsonian Institution National people facing similar challenges. Museum of Natural History) Augmented Reality is a subject of curiosity

3:45 PM – 4:45 PM and experimentation for the museum community and a tool for museum PRESENTATIONS: innovation. It promises an advanced natural EMERGING TECHNOLOGIES interaction between visitors, collection objects, and their data, with action and ROOM: HARRIET unique personal experiences at the core. Chair: Liz Neely (Interim Curator of We base our discussion on a research Collections and Exhibitions, Harwood project at the Smithsonian’s National Museum of Art) Museum of Natural History, using the mobile app Skin & Bones as a case study. MUSEUMS BEYOND MEATSPACE: USER Skin & Bones changes the visitor experience GENERATED MUSEUMS IN VIRTUAL from passive to active, increases enjoyment WORLDS (AND WHAT WE CAN LEARN and memorability while connecting to FROM THEM) objects behind glass, and does this without Presenter: Jen Tobias (Librarian, requiring touching the physical exhibit. The Museum of Modern Art) This in-depth presentation uses data from Remember the hype about Second Life? visitors using the app. We will cover its The hype may be over, but virtual worlds design, content production, and software are not. Hundreds of millions of people development process, and share for the worldwide engage daily in creation, first time at a conference the interpretation exploration, and interaction within of the research results and conclusions thousands of massive multi-user virtual gathered.

32 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 33 8:00 AM – 9:00 AM institutional branding, a costly endeavor, the Gigapixel images, cinematic storytelling, within the museum context in order BREAKFAST web team refreshed the site’s information and social participation, and will hear tips to improve visitors’ understanding of architecture. Updating design and page on how to create such an experience at historical and cultural concepts. The ROOM: EXHIBIT HALL, GREAT LAKES B structure set the foundation for future home, at the museum, and an educational presentation will introduce a tangible AND A3 redesigns and was a cost-effective way tool in the classroom. tabletop installation piece for an exhibition to improve user experience, SEO, and titled Mapping Place: Africa Beyond Paper, DOODLING THE MUSEUM: USING THE 8:15 AM – 9:00 AM functionality. which contrasted Western and African PENCILICIOUS APP TO ENGAGE AND notions of mapping history and place. MCN ANNUAL PILOTING A PILOT PROJECT: LESSONS INSPIRE A SOCIAL AUDIENCE LEARNED AS THE FIRST U.S. MUSEUM THE BRUEGEL BOX: AN IMMERSIVE ART BUSINESS MEETING Presenter: Marta Snow (appikiko, LLC) TO USE GUIDIO, AN AUDIO TOUR APP PROJECT BY THE ROYAL MUSEUMS OF ROOM: GREAT LAKES C CREATED FOR EUROPEAN MUSEUMS Imagine an iPhone/iPad app with beautiful, FINE ARTS OF BELGIUM responsive digital ink, easy “paint-bucket” After stopping by the Exhibit Hall to pick Presenters: Pamela Martin (Digital Content Presenter: Jennifer Beauloye (Co-Curator up breakfast and visit a booth or two, please fill, vector-like manipulation, and anytime Manager, Albright-Knox Art Gallery); Teemu editing. This is what the Pencilicious app of exhibition 2050. A Brief History of the join the MCN Board of Directors for our Oksanen (Designer, Silencio Ltd.) Future, Royal Museums of Fine Arts of annual business meeting. This is a great is. Now imagine your museum attendees In April 2015, the Albright-Knox Art Gallery Belgium) chance for MCN members and other creating and sharing on social media in Buffalo, New York, entered into a pilot Will new technologies offer a viable interested conference attendees to hear the doodles about what they are seeing, project with the Finnish company Silencio, alternative to temporary exhibitions? That’s latest about the organization from MCN’s experiencing, and thinking during their visits. using their museum audio tour app Guidio the question that we’ll try to answer through leaders. Following brief presentations, there Pencilicious provides site-specific digital to produce a beacon-driven audio tour of the Bruegel box, an immersive art project by will be time for your questions to the content packages of custom digital sticker the Albright-Knox’s Collection galleries. the Royal Museums of Fine Arts of Belgium. MCN Board. sprites, branded digital papers, and pre- The Guidio app has been used by museums populated social media links. These Thanks to the support of GDF-Suez, an in Finland and other countries in Europe, capabilities can make museums’ online and installation of high-performance projectors 9:00 AM – 10:00 AM but the Albright-Knox will be the first mobile presence more creative, collaborative, will be placed permanently in one of the CASE STUDIES: museum in the United States to use it. engaging, and dynamic. rooms of the museum, and short HD Museum visitors will be able to access the animations will be displayed on the walls ACCESSIBILITY, Albright-Knox’s tour through the Guidio to introduce some of the key works and SOCIAL MEDIA / MOBILE app on Apple devices, including iPhones 9:00 AM – 10:00 AM emblematic masterpieces of our collections. Room: Harriet and iPods. Users can either follow a path CASE STUDIES: The project that will inaugurate the series presented in the app, which will lead them is The Fall of the Rebels Angels, 1562, by DON’T REDESIGN: REALIGN! THE FINE from one artwork to the next, or explore EMERGING TECHNOLOGIES Pieter Bruegel the Elder. We will review the ARTS MUSEUMS OF SAN FRANCISCO’S on their own. ROOM: CALHOUN technical and human difficulties that arose WEBSITE MAKEOVER during its production and raise questions SECOND CANVAS: HOW AN AWESOME GRASPING CULTURAL HERITAGE: on the future of museums in the digital age, Presenter: Tricia Robson (Assistant Director ART EXPERIENCE USING GIGAPIXEL ENGAGING MUSEUM VISITORS WITH opening up a debate. of Web and Digital Production, Fine Arts IMAGES, STORYTELLING, AND SOCIAL HISTORY AND CULTURE THROUGH Museums of San Francisco) PARTICIPATION CAN SURPASS THE BEST TANGIBLE INTERACTION TECHNOLOGIES WHEN BEING THERE ISN’T POSSIBLE: Website redesigns are expensive and GAMES AND SPORT APPS USING IMMERSIVE TECHNOLOGIES TO Presenter: Jean Chu (Ph.D. Student in time consuming, so if you need to refresh INCREASE CULTURAL LITERACY AND Presenter: Iñaki Arredondo (Co-founder & Digital Media, Georgia Institute of your institution’s online presence, don’t EXTEND MUSEUM OUTREACH EFFORTS CEO, Madpixel) Technology) redesign—realign. The Fine Arts Museums of Presenter: Larissa Bailiff (Senior Editor, San Francisco (FAMSF) recently addressed Through the Second Canvas Museo del This case study identifies a broad Education & Content, Woofbert) this challenge with its websites for the Prado app, we will analyze how a paid, opportunity to develop an understanding de Young Museum, the Legion of Honor, art-focused, cultural heritage app has been of how digital technologies that provide By collaborating with art institutions and and the FAMSF parent organization. The able to go beyond the usual user targets tangible interactions can be effectively other cultural heritage sites to expand FAMSF web team recently realigned its for museums, reaching many more users used in museum environments that engage their reach via digital technology, Woofbert websites in response to changing trends and becoming number one in certain cultural heritage. Tangible interaction democratizes access to museums, freeing and user feedback. This presentation contexts, surpassing even games and sport couples computational media with visitors from limitations of geography, outlines the steps we took to update these apps. We’ll show and discuss how to involve physical objects embedded in a physical socioeconomics, age, and physical condition. websites’ look and functionality without a audiences in a new way of experiencing environment. Our goal as researchers is to This can enable anyone to visit museums full redesign, while working within existing art by connecting physical and digital better understand how tangible interaction and other cultural sites from the classroom, brand guidelines. Instead of overhauling experience. Attendees will learn about technologies can be designed and situated workplace, or home. Join us as we

34 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 35 demonstrate how Woofbert’s technology, Historic photographic images are vital for program enables it to be the hybrid space 9:00 AM – 10:00 AM content, and curriculum are being used in understanding many current research issues. in the intersection between the institution CASE STUDIES: the classroom. We will review how teachers HEIR is an important new resource for and the artistic community, creating a are using our virtual reality experiences a wide range of studies, from tracking welcome environment where working PUBLISHING / PRODUCTION, to encourage inquiry and open creative environmental and climate change to artists, their digital assets, arts publishing, OPEN / PARTICIPATORY pathways. This enriches the experience of understanding human impact on the planet; and live programs are hosted by the ROOM: MINNETONKA arts education in a way that is inclusive, from identifying endangered landscapes and museum, connecting both constituencies. interactive, and ultimately transformative. endangered archaeology to reconstructing The software infrastructure and taxonomy BUILDING A MULTI-SITE CALENDAR lost buildings and habitats. In this collection, of mnartists.org are organized to mirror Presenters: Morgan L’Argent (Web MUSEUM MY HEART PROJECT over 40,000 images from 1890 to 1930 both the cultural content and the sub- Developer/Bricoleur, Minnesota Historical need to be tagged and elements in them communities of a real arts scene. This case Presenter: Brinker (Meredith) Ferguson Society); Meleck Davis (Minnesota Historical identified. HEIR asks people who are study will share the story of the site after (University of California Santa Cruz) Society); Crystal Mulry (Web Project Manager, passionate about history and archaeology its recent relaunch: how rebuilding its When you visit a museum with a loved Minnesota Historical Society) to help unlock the potential of these digital platform is also rebuilding cultural one or friend, you share the experience photographs by tagging them, to gather conversations in a community through Facing a rapidly approaching deadline of exploring the space together. Not as much information about them as outreach, professional development tools, to replace aging technology and needing only are you are able to converse, but possible. and regional journalism. to produce a calendar that delivers event subtle information, beneath the line of information for 26 historic sites and consciousness, is communicated through SIMPLY MOBILE: (WORKING ON) STUDENT COLLABORATIONS AND THE museums, the Minnesota Historical Society facial expressions, gestures, and changes SIMPLIFYING THE MOBILE USER MUSEUM OF THE FUTURE created a custom solution that combined in the other person’s breath and heart EXPERIENCE existing tools and new ideas. This required Presenters: Emily Croll (Director, TCNJ Art rate, with the potential to heighten the quick action and cooperation among a wide Presenter: Heather Hart (Director of IT, Gallery & Sarnoff Collection, The College experience. But is it possible to have this number of departments with sometimes type of shared experience if two people are The Broad) of New Jersey); Mark Thompson (Term Assistant Professor, Interactive Multimedia, competing interests. MNHS implemented a at different museums? Could colleagues This case study will explain how we at The The College of New Jersey) solution, mnhs.org/calendar, that combines or friends feel threads of connection as Broad are focusing on making a museum its existing website content management they experience their favorite objects in app that offers the user exactly what they Interactive exhibit design for museums system (Drupal) and a custom API for data separate collections? The “Museum my need. Instead of replicating the mobile is expensive. In a field where budgets are storage and access. The new calendar has Heart Project” explores these questions. web experience, we are attempting to use increasingly tight, the pressure is also an updated look, responsive design, filtering, In this physical/digital project, we created context and location awareness to present mounting to innovate new, more effective and promotional space as well as a new a small pillow that can beat in tandem the user with both a beautiful and a useful interpretations. It’s becoming ever more admin interface. A welcome outcome was with the heart of someone wearing a heart- mobile experience. Tying this closely challenging to balance visitor engagement, the cooperation and teamwork among rate monitor. When people in different together with our ticketing system, we educational outreach, patron interest, and departments that emerged when facing a museums each hold a partner’s heart beat surface tickets just when the user needs budgets. At the same time, students are tight deadline. pillow in front of a favorite object, the two them, then shift the focus to digital tours finding it increasingly difficult to obtain the visitors are connected to one another. and other collections-related content real-world experience necessary to compete PLANNING AN AUDIENCE-CENTERED when in the galleries. Where should we effectively for design positions following DIGITAL COLLECTION go from here? How can we improve this graduation. An ongoing program at The Presenter: David McKenzie (Associate 9:00 AM – 10:00 AM College of New Jersey enables students in experience further? Director for Digital Resources, Ford’s Theatre) CASE STUDIES: the Interactive Multimedia Department to MN ARTISTS’ RELAUNCH: HOW develop interactive exhibit prototypes in Looking to build a digital archive based on OPEN/PARTICIPATORY, REBUILDING A DIGITAL COMMUNITY partnership with local museums. This case user needs? For the 150th anniversary of PUBLISHING/PRODUCTION SERVED TO REBOOT A REAL COMMUNITY study will examine the programs benefits President Abraham Lincoln’s assassination, Ford’s Theatre launched Remembering ROOM: NOKOMIS Presenter: Jehra Patrick (Program Director, both for students and for museums. Lincoln, a digital collection connecting end Mn Artists) HEIR: THE HISTORIC ENVIRONMENT users with digitized personal, institutional, Mn Artists is a community of artists, their IMAGE RESOURCE PROJECT and public responses from around the activities, and conversations: a digital United States and world to that monumental Presenter: Cristiano Bianchi (Senior UX community that is also a functioning event. Building the collection involved Designer, Keepthinking) panorama of the Upper Midwest’s real art working with over two dozen institutions HEIR is a crowdsourcing project developed community. Housed within the Education that contributed seldom-displayed by Keepthinking for the Department of and Public Programs department of the materials. Meanwhile, the functionality of Archaeology of the University of Oxford. Walker Art Center, the autonomy of this the website housing the primary source

36 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 37 materials—including the ultimate choice media, and online databases. We INSTAGRAM AS AN INTERPRETIVE TOOL? So, the Reynolda House Communications of Drupal as the content management describe performance works and objects A CASE STUDY department set out to create for the system—was determined through a in CollectionSpace, an open-source opening weekend of its 2015 exhibition, Presenters: Brooke Rosenblatt (Head of six-month audience evaluation and collection management system from which Public Engagement, The Phillips Collection); George Catlin’s American Buffalo, a digital planning process. The process led to an we are syncing to a rich collection of Margaret Sternbergh (Manager of Digital marketing campaign designed to measure engaging digital interface for audiences digital images which amplify the works and In-Gallery Interpretation, The Phillips the conversion of online buzz to onsite to connect with collection items from a described. These are managed in Piction, Collection) attendance. Leveraging Instagram, wide range of institutions. a digital asset management system. The Facebook, Twitter, and email, the Social media platforms, and Instagram in project is now in the data and systems #ReynoldaBuffalo campaign fused the particular, are becoming a vital method of SPATIAL EVOLUTION OF THE STATE design phase. physical and digital by tying a concrete engagement between museums and their HISTORICAL MUSEUM: BRINGING THE action, place, or experience to all its digital visitors. But how might museums harness PHYSICAL AND THE DIGITAL TOGETHER messaging, resulting in the museum’s these applications in new and inventive Presenter: Anna Mikhaylova (Social Media 9:00 AM – 10:00 AM highest attendance for an opening weekend. ways? Can, and should, social media be Manager, State Historical Museum, Moscow) CASE STUDIES: used as an in-gallery interpretive tool? GENEVA: GOING BEYOND MUSEUM My PhD research is focused on the spatial SOCIAL MEDIA / MOBILE Man Ray—Human Equations, a recent special WALLS AND CREATING SYNERGY IN history of the State Historical Museum exhibition at The Phillips Collection in Room: Great Lakes A2 THE CITY (SHM) in Moscow, Russia. With five million Washington, D.C., explored a little-known Presenter: Alex Palin (IZI.travel) objects in its collection, it is one of the #MOBILEPHOTONOW INSTAGRAM element of the artist Man Ray’s career: his largest museums in the world. Being EXHIBITION AT COLUMBUS MUSEUM photographs and paintings of academic The mobile technology revolution forces located in the city center, more precisely OF ART mathematical models which examined the cultural institutions to consider development on Red Square, it could become the most intersection of art and math. Using 3D of mobile apps in order to provide travellers Presenter: Jennifer Poleon (Digital popular in Moscow; however, it is far from printed mathematical models, a few iPods, with diverse multimedia information. Communications Manager, Columbus being that. What are the reasons for this? and Instagram, InstaManRay was created. Museums, cities, and archaeological sites Museum of Art) Can digital media somehow help? We have Accessible through their own mobile devices spend millions on the development of three interconnected pages on Facebook, Columbus Museum of Art’s or an iPod in the gallery, a visitors frames apparently similar apps. izi.TRAVEL claims two Instagram accounts, and a Twitter #MobilePhotoNow was a large-scale her or his composition, snaps a photo, and that cultural institutions do not have account, where we promote the buildings participatory art project and Instagram applies a filter or adds other effects before to spend resources on technological and describe the surrounding areas, so exhibition highlighting the emerging art posting this creation with #InstaManRay. development, but on high-quality content that people can navigate between these form of mobile photography and the which could be uploaded to free and open departments. I hope that by presenting power of social media and smart phones #REYNOLDABUFFALO: HOW TO platforms such as izi.TRAVEL, TourML, etc. this case study, I can make a contribution as a means of creative expression and CONVERT AND MEASURE ONLINE BUZZ Cultural institutions should co-operate to international museum practices. connection. Four photo challenges inspired TO ONSITE ATTENDANCE with each other in order to use the synergy by CMA’s renowned Photo League collection Presenters: Trish Oxford (Assistant Director of a unified city-wide experience, so WATERMILL CENTER: LIBRARY OF generated more than 45,000 Instagram of Marketing and Communications, Reynolda travelers can use one app for all stories of INSPIRATION submissions from 5,000 photographers House Museum of American Art); Sarah Smith the city and its museums. Each cultural Presenter: Deb Verhoff (Librarian, Watermill across 89 countries. This case study will (Director of External Relations, Reynolda institution can still own and control its Center) examine how social media can be used to House Museum of American Art) content. As an example of such city-wide help build a global, creative community, experience, this case study will demonstrate The Watermill Center was founded by Reynolda House made a bold institutional connect people to art and each other, the level of synergy izi.TRAVEL has reached the American artist Robert Wilson as a decision for a mid-size museum in 2014 to drive online and onsite participation and in Geneva. Laboratory for Performance. Resident dedicate personnel resources to expanding engagement, and drive a multi-generational artists and scholars create experimental and enriching its online audience, but knew mix of new audiences to the museum. works in a unique environment, living and little about how directly its online efforts working alongside a collection of art and would influence onsite visitation. In the first artifacts spanning the history of humankind. year after this strategic sea-change, the Our digital initiative describes projects museum’s social media followers increased created on site within the context of a by 38% and website traffic increased by collection of global art and artifacts, a 74%. Despite the apparent correlation of digital archive documenting new works increased online engagement and actual created on site, the archives of artist Robert museum attendance, evidence of a direct Wilson and his collaborators, and a causal relationship between the digital supporting research collection of books, follower and physical visitor was elusive.

38 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 39 9:00 AM – 10:00 AM perfect the Map to improve our visitors’ 10:15 AM – 10:30 AM 10:15 AM – 11:15 AM CASE STUDIES: day-to-day experiences. NETWORKING & HOW WILL MUSEUMS ACCESSIBILITY, DIGITAL ACCESSIBILITY AND THE SENSES REFRESHMENT BREAK CHANGE WITH THE SOCIAL MEDIA / MOBILE Presenter: Lesley Kadish (Fellow, APPLICATION OF INDOOR Smithsonian Institution) ROOM: GREAT LAKES A1 10:15 AM – 11:15 AM LOCATION TECHNOLOGY? This case study lays out the theoretical Room: Calhoun ACCESSIBILITY FOR DIGITAL PRODUCTS: foundation of a project conducted through MENTORING IN MUSEUMS Presenters: Luigina Ciolfi (Reader in TIPS FROM THE MET APP CASE STUDY the Smithsonian Accessibility Program ROOM: GREAT LAKES A1 Communication, Sheffield Hallam Presenters: Sina Bahram (President, Prime to explore “sense chords”: the complex Presenters: Jana Hill (Digital Engagement University); Leifur Björn Björnsson Access Consulting, Inc.); Liz Filardi (Producer, interplay of simultaneous sensory input. Manager, Amon Carter Museum of American (Locatify); Alin Tocmacov (Associate The Metropolitan Museum of Art) Through considerations of accessibility for Art); Liz Neely (Interim Curator of Collections Partner, C&G Partners) Many of us are responsible for delivering people who are blind and have low vision, and Exhibitions, Harwood Museum of Art); Many questions have risen regarding the accessible digital experiences—products this project examines alternative approaches Carolyn Royston (Independent Consultant); new Bluetooth Low Energy (BLE) beacons and services that all people, including those to the senses, wherein sight is decentered as Jennifer Schmitt (Head of Information and how designers of museums, galleries, with disabilities and special needs, can the primary ”voice.” How might experiences Technology and Electronic Communications, and other content providers will apply this access; but too few of us have practical of the disability community inform new deCordova Sculpture Park and Museum) new technology. This panel will discuss experience in meeting accessibility goals. sensory considerations and trigger new SPONSORED BY THE DIGITAL such questions as: Is BLE a revolutionary This case study will offer a few general tips modes of engagement? What accessibility STRATEGIES & TRANSFORMATION SIG technology for museums, shops, and for turning such goals into an achievable practices can museums employ to rebalance In the past year, the conversation about galleries? Are BLE, Wi-Fi, Gyro, compass, set of requirements, and for fulfilling them the senses for all people? This case study mentoring in museums has moved to GPS, NFC, and LED location technologies in your next digital project. Along the way, will provide an overview of the project’s the forefront. Invisible architecture can all applicable in museums and galleries? we will present challenges faced and key methods, research, and findings to date. be interpreted as the unseen digital Should they be deployed in isolation or insights learned while working together on INNOVATIONS IN ACCESSIBILITY infrastructure, but it also includes the together for the future design of museum the Met App, the flagship mobile app for intricate human relationships that move venues and exhibits? How practical is the The Metropolitan Museum of Art. Presenter: Juan Sanabria (Director of Product Development and User Experience, the museum forward. With a number of use of BLE beacons for providing indoor BUILDING A MAP FOR THE MET APP GuideOne mobile) shifts in the upper leadership of the location information to Smartphones and museum community, where do mid-career tablets for museums? Will this change the The National Park Service recently Presenters: Spencer Kiser (Manager of Media museum professionals go for guidance and way venues are designed? How does the Technology, The Metropolitan Museum commissioned a pilot program to produce role models? What can we do within and use of an automatic museum-guide device of Art); Subathra Thanabalan (Mobile a mobile guide for vision-impaired users across institutions to help support each change a museum visitor’s experience and Application Developer, The Metropolitan at the Herbert Hoover National Historic Site other? Topics may include: Is mentorship perception? How will the roles of content Museum of Art) visitor center in West Branch Iowa. iBeacons about subject matter and teaching, or providers change as visitors interact more were used to trigger audio descriptions of Wayfinding is a common problem in relationships and leadership? How does with indoor location-based games? The nearby exhibits while users browsed through museums, and you might think it’s a lack of mentoring affect the digital discussion will revolve around the many the space. This case study will share our necessary to spend a lot of time and transformations we are striving for? Does location technologies now available, and experience and learning points and how resources to devise the perfect solution. risk-taking become more of a struggle how they can benefit museums. we solved challenges in designing a user The floorplan at the Met is complex, so when it feels like there’s less support? interface for accessibility purposes and Stream: Social Media / Mobile when we set out to build a map feature Following this, the panel will open the triggering via iBeacons. We’ll share insights for the Met App, we knew it would be a discussion to the audience to brainstorm. into the design, testing, and iterating process formidable challenge. As if that weren’t What does the MCN community want? as we refined the guide to integrate manual enough, our small team had only a short What would they find helpful as we envision navigation with automatic triggering. We’ll time to design and develop a mobile map building a more structured program? Liz also share our approach for solving the that could be used on two native platforms Neely and Carolyn Royston will represent technology riddles to make iBeacons work and, most importantly, would be useful for the MCN Board in this discussion, speaking in a room where exhibits were only two to our visitors. Instead of spending months to the goals for an MCN-led program going three meters apart. building a product that we thought our forward. visitors would want, we decided to build a Stream: Leadership/Strategy minimum viable product (MVP) they could use sooner rather than later. We then used a build-measure-learn loop to iterate and

40 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 41 10:15 AM – 11:15 AM 10:15 AM – 11:15 AM 10:15 AM – 11:15 AM in our museums: the digital is only one SOCIAL MEDIA YOU AIN’T HEARD NOTHING PRESENTATIONS: part of a larger continuum of experience that includes both the digital and the EXTRAVAGANZA: YET! UNLEASHING THE BIG THINKING non-digital. This presentation will include A MINI-UNCONFERENCE POWER OF THE AUDIO TOUR ROOM: NOKOMIS processes and tools for capturing and understanding the entire visitor journey ROOM: GREAT LAKES A2 ROOM: MINNETONKA Chair: Ed Rodley (Associate Director of (recorded visits, interviews, observation, Integrated Media, Peabody Essex Museum) Dana Allen-Greil, moderator (Chief of Web Presenters: Sina Bahram (President, Prime in-gallery usability testing), showing how and Social Media, National Archives and Access Consulting, Inc.); Kate Haley Goldman FROM SCRATCH: BUILDING A research informs and shapes the service Records Administration); Phillippa Pitts (Principal, Audience Viewpoints); Leonard FOUNDATIONAL DIGITAL ECOSYSTEM design process, concluding with the (Associate Educator for Gallery Learning, Steinbach (Principal, Cultural Technology FOR EXCELLENT VISITOR EXPERIENCE outcomes and results for the visitor and Portland Museum of Art); Jennifer Poleon Strategies) the museum. (Digital Communications Manager, Columbus This session will make a provocative and Presenter: Heather Hart (Director of IT, Museum of Art); Margaret Sternbergh The Broad) persuasive case that audio tours have an (Manager of Digital and In-Gallery unrealized, yet viable, potential for creating At The Broad we had the privilege, and 10:15 AM – 11:15 AM Interpretation, The Phillips Collection); a new level of meaningful and memorable the overwhelming task, of building a Jessica Warchall (Assistant Communications PRESENTATIONS: visitor experience. While many valuable museum’s digital—not to mention physical— Manager, Andy Warhol Museum) augmentations to traditional audio and infrastructure from scratch. How would EMERGING TECHNOLOGY, The people who dream up, collaborate mobile tours have been developed in recent you best serve your visitors, achieve your PROJECT MANAGEMENT / on, or implement social media initiatives years, the true potential of high-resolution, mission, and work efficiently if given the EVALUATION in cultural institutions rarely have an wide-spectrum, spatially oriented and opportunity to start with a clean slate? Do ROOM: HARRIET opportunity to gather with their peers in surround sound audio, in direct service of you take the benefits of integration with one room. Let’s take this chance to debate, museum education and mission, has yet to the complexities it creates or do you keep Chair: Koven Smith (Director of Digital discuss, and find ways to work together. be realized. The possible outcomes of a things simple? How do you anticipate the Adaptation, Blanton Museum of Art) First, we’ll reflect on themes from the superior audio experience include more needs of a living institution before it exists? IIIF: THE INTERNATIONAL IMAGE social media case studies presented in deeply embodied experiences; stronger This presentation will explain how we INTEROPERABILITY FRAMEWORK the preceding case studies (same room). and more emotional connections leading tackled this challenge/opportunity at The Next, we’ll host a mini un-conference to deeper and more generalizable long- Broad, integrating customized ticketing, Presenters: Dave Beaudet (Applications based on topics crowdsourced from the term learning and behavior change; less CRM, mobile, web, and marketing; choosing Manager, National Gallery of Art); Andy room during our discussion, as well as any audio fatigue; more time spent with a an untraditional visitor services management Cummins (Head of Technical Production, other threads you’re dying to tackle with tour on more objects; and, unleashed model; and focusing intensely on the overall Cogapp); Alan Newman (Chief, Digital like-minded social media professionals. improvements in accessibility for the user experience, both physical and virtual. Imaging, National Gallery of Art); Tristan Possible themes include: bridging onsite/ visually impaired—in other words, a better Roddis (Head of Web Development, Cogapp) SERVICE DESIGN: DESIGNING FOR in-gallery and mobile/offsite experiences museum experience for everyone and The International Image Interoperability VISITOR NEEDS AT THE INTERFACE OF through social media; methods of evaluation increased use of an accepted museum Framework (IIIF) is an evolving set of APIs THE DIGITAL AND THE PHYSICAL and sharing our collective learning/data; commodity. for image delivery. First created in 2011, it collaborative project ideas to work on Stream: Social Media / Mobile Presenter: Laura Mann (Director, Frankly, has seen rapid international adoption by together in the coming year; connecting Green + Webb USA) libraries and archives. In this talk we will social media with larger museum education “If you always do what you always did, you explain how it can benefit museums. Using frameworks; and asking the tough questions always get what you always got” (Albert IIIF provides the twin advantages of flexible about who we’re reaching and engaging: Einstein). How can we design successful image delivery and interoperability with is it really new audiences or just more of digital offers in complex organizations with a growing range of viewers and tools that the same? Finally, we’ll regroup to discuss multiple stakeholders who have different promote digital scholarship and reuse. trends from our breakout sessions and tease levels of comfort with innovation and risk? Real-world examples will show how using out future possibilities for social media in What if we thought less in terms of digital IIIF can directly benefit your organization, the cultural sector. products and more in terms of visitor needs? from the ease of updating website Stream: Social Media / Mobile How does starting from those needs, not presentation formats to the advanced from a chosen platform, affect the things features it easily supports. The presentation we make? Service design places the visitor will conclude with ideas for how IIIF can at the center of the experience and it lead to innovative new ways to present reflects the reality of the visitor experience and analyze your collection images.

42 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 43 THE ARCHITECTURE OF OPEN emotional engagement (E. Munro, 2014) and information. Rob Stenzinger will share 11:30 AM – 12:30 PM INNOVATION: INBOUND AND OUTBOUND visitor participation in museums, breaking projects from the retail sphere and discuss GETTING $*IT DONE: PATHS TO MUSEUM INNOVATION down barriers between institutions and how discovering the goals and intent of a audiences. It will be presented in talk-show guest can inform the feedback we offer in a IMPLEMENTING YOUR Presenter: Haitham Eid (Assistant Professor of Museum Studies and Interim Director of style, with the goal of sharing innovations digital space, which in turn provides a sense DIGITAL STRATEGY in audio design and storytelling in museum of place and accomplishment. M.A. Museum Studies Program, Southern ROOM: GREAT LAKES A1 University at New Orleans) contexts and outside, to build an Stream: In-Gallery / Education understanding of authentic communication Presenters: Jane Alexander, moderator Due to economic and political motives, styles and to provide tangible examples (Chief Information Officer, The Cleveland museums have been encouraged, and of how these can be applied in a variety of 11:30 AM – 12:30 PM Museum of Art); John Gordy (Chief of sometimes pressured, to embrace in-gallery and mobile applications. Digital Outreach, National Gallery of Art); innovation. As a result, innovation has THE PROMISE AND PRACTICE Douglas Hegley (Director of Media and rapidly become an important topic in Stream: Emerging Technologies OF DIGITAL STORYTELLING Technology, Minneapolis Institute of Art); many museum conferences, workshops, William Weinstein (The John H. McFadden ROOM: GREAT LAKES A2 publications, and social media discussions. 11:30 AM – 12:30 PM and Lisa D. Kabnick Director of Information This trend has made museums more Presenters: Holly Houghton, moderator; and Interpretive Technologies, Philadelphia interested in innovation and inspired them EXPERIENCE, TRAVERSE, Annie Polland (Senior Vice President, Museum of Art) Education & Programs, Lower East to model innovation in their practice. INHABIT: BRINGING A SENSE Over the last few years, museums have Tenement Museum); Phillip Tiongson Within this context, we can use Henry developed strategic plans to leverage OF PLACE TO DIGITAL (Principal, Potion); Amelia Wong (Museum Chesbrough’s Open Innovation theory and technology in support of goals such as NAVIGATION Consultant & Independent Scholar) a case study at Cooper Hewitt, Smithsonian community engagement, institutional Design Museum to provide a framework ROOM: CALHOUN Museum experts have acknowledged alignment, scholarship, media production, that “books on a wall,” even when crafted for museum innovation. The presentation Presenters: Greg Albers (Digital and artistic excellence. Many have created by the most scholarly experts in a given will end with helpful tips for museums Publications Manager, Getty Publications); Digital Strategies (or other tools such field, sometimes fail to engage audiences. interested in developing an Open Innovation Emily Lytle-Painter, moderator/presenter as Road Maps or Guiding Principles) to Storytelling, on the other hand, is a powerful mindset. (Senior Digital Content Manager, Los Angeles guide these efforts. Museum technology way to express humanity’s interpretation of County Museum of Art); Rob Stenzinger departments have been reorganized, and art, science, design, and history to a wide (UX Designer, Coder, and Facilitator, comprehensive back-end strategies and 11:30 AM – 12:30 PM range of museum audiences. Now, “Digital Enterprise Growth Initiatives Team, Target) museum-wide processes created to activate Storytelling” is in the air, upping the ante and THE ART OF LISTENING: their world-class collections, connect art What does it mean to navigate a digital promising to enhance these connections, to with people, and drive on-site and online CREATING AUTHENTIC space? Museums have long considered how tell more stories, and, perhaps, to allow a STORIES IN SOUND we can guide people through our physical more diverse audience to derive multiple attendance. Yet the big questions remain: spaces. Since the first museum websites of interpretations of those stories. Museum How are museums implementing these ROOM: MINNETONKA the late 1990s, digital platforms have given professionals feel they should be exploring strategies? What processes do they use to Presenters: Sofie Anderson (Senior Content us a set of new “spaces” for our visitors Digital Storytelling—but what, exactly, is support and approve digital initiatives? How Designer, Antenna International); Dan Davis to explore. How do we define these digital Digital Storytelling, and why do we need do they measure success? How do they (Manager, Media Group, Smithsonian National spaces and open them to our visitors? it? Is it an app, a website, an interactive, a keep strategies current and top-of-mind? Museum of the American Indian), Christine What will they do while they are there? video? Does it need to span an entire exhibit How do they get support from management Murray (Senior Content Designer, Antenna What will their experiences feel like? or can it punctuate and co-exist within a and donors? What works—and more International) Who will they encounter? Greg Albers will more traditional exhibit? Can it truly prompt importantly, what doesn’t? This session will Audio is having a moment. People are tuning consider the visual and physical terrain we different interactions with museum spaces look at how four museums are approaching in to on-demand radio by the millions. New cover when we read, the objects (words) and other museum visitors? If so, are there digital strategy and implementation, podcasts are popping up every week. NPR’s we encounter there, the markers we use in best practices you can use as guidelines? exploring the scope and core elements of Serial became a global phenomenon—the mapping our way through long texts, and How can museums ensure that their Digital each strategy: staffing requirements, first podcast to be awarded a Peabody, as how journeys like these might be supported Storytelling enhances humanities themes, interdepartmental steering teams, backend well as becoming Apple’s most popular when we design texts for digital reading. in ways that drive deeper engagement, as systems, and the effort required to pull podcast ever. Audio, more than words on Emily Lytle-Painter will share insights about opposed to distracting from them? everything together. the page, can make you feel something for observing exploratory and non-didactic Stream: In-Gallery / Education Stream: Leadership/Strategy someone, or something, totally unfamiliar. visitor experiences in physical museums, This session will offer examples of how audio and examine how museums might create can be more effective as an extension of the atmospheric online spaces and invite visitors drive towards authentic communication, to spend time beyond simply seeking

44 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 45 11:30 AM – 12:30 PM 11:30 AM – 12:30 PM OVERCOMING THE DIGITAL 2:00 PM – 3:00 PM EMPATHY AT PLAY: PRESENTATIONS: INFRASTRUCTURE DIVIDE: OPEN SOURCE VIDEO BEYOND THE VISUAL: SOLUTIONS TO DAMS SOCIAL MEDIA GAME JAM DAMS / COLLECTION HOW CAPTIONING AND Presenters: Kate Blanch (Database ROOM: NOKOMIS MANAGEMENT Administrator, The Walters Art Museum); DESCRIPTION-WRITING MAKE Presenters: Susan Edwards (Associate ROOM: HARRIET Andrew David (Head of Software US BETTER PRODUCERS Development, Minneapolis Institute of Art); Director, Digital Content, Hammer Museum); Chair: Piotr Adamczyk (Program Manager, ROOM: MINNETONKA Seema Rao, moderator (Director, Joshua Lynn (Digital Media Specialist, Google Cultural Institute) Presenters: Sina Bahram (President, Prime Intergenerational Learning, Cleveland Minneapolis Institute of Art) Access Consulting, Inc.); Anna Chiaretta Museum of Art); David Schaller (Principal, MAKING MEANING IN A MULTILINGUAL Do you struggle with managing your digital Lavatelli, moderator (Director of Digital Eduweb) WORLD assets or trying to provide access on a Media, Museum of Contemporary Art Games are often social experiences. The Presenter: Tristan Roddis (Head of Web limited budget? Ever wonder how to get Chicago); Jonathan Munar (Director of social aspect of games can be seen as Development, Cogapp) your metadata to stick to your assets? Come Digital Media and Strategy, ART21) a spectrum of social experiences from learn the different methods of two similar Only 17% of the world’s population speak This panel of experts will discuss someone looking over your shoulder as organizations implementing the same English. Even in the largely anglophone approaches to creating a video experience you kill it at Two Dots to learning incredible open-source Digital Asset Management USA, only 80% of the population have that builds a stronger and more inclusive insights about your relatives when playing system, ResourceSpace, and how it has English as a first language. Because of this, narrative. It will begin with a walk-through Cards against Humanity. Immersion is also changed their lives. We’ll share how both it is vital that museums learn the techniques of processes for transcription editing, important to many games. Some invite institutions have customized ResourceSpace, of communicating in a polyglot world. captioning, translation, and writing good players to inhabit an alternate experience integrated it with other applications, and In this presentation, I will explore a range audio description. This establishes a zone, gaining insight born of emotional utilized a community of developers. Both of bilingual and multilingual projects platform for the bigger question: How does impact. With their inherent social and organizations will share methods and and discuss some of the challenges of the process of transcribing voice to text emotional capacity, games can be the issues in implementing systems, managing developing digital systems in this way. For and describing the visual throughout a ideal tool to teach empathy and inclusion, metadata needs, and meeting internal and production improve the quality of our example, recent bilingual Arabic/English and social media offers new tools for the external user needs, all while navigating videos? Writing can be an undervalued projects for Qatar Museums and for the game developer. The panel will offer a existing museum infrastructure hurdles. part of video production, and often it is British Library demonstrate that bilingual framework for game development, with its Attendees will receive links to the Mia relegated to an afterthought in regard to sites do not have to compromise their goals (enhance empathy) and audience codebase along with documentation and captioning. Through examination of past aesthetics and usability, and a bilingual (the conference goers). Participants will example deliverables from both museums, productions and self-directed exercises, Chinese/English interactive installation begin by gauging their own behaviors to use and build upon. the panelists will share learnings and at the Tate Modern allowed artist and attitudes, then brainstorm possible techniques, gathered through an ongoing Ai Weiwei to interact with his audience gameplay modes and help create the conversation about production tactics and in both languages. I also will discuss how 12:30 PM – 2:00 PM game. Participants will be invited to accessibility in video, that you can use in an effective translation workflow enables reconvene after a day of game play to LUNCH IN EXHIBIT HALL your own practice. digital services to be continually provided make iterative changes, and will gain Stream: Accessibility in a range of languages, on a range of ROOM: EXHIBIT HALL, GREAT LAKES B practical insight into collaborative game platforms and devices, and will mention AND A3 planning, prototyping, and iteration. the strangest multilingual brief we have 2:00 PM – 3:00 PM Stream: Social Media / Mobile ever worked with: to provide animated STATE OF THE ART: CREATIVE Welsh-speaking singing aliens for the BBC. TECHNOLOGY AND THE MUSEUM ROOM: CALHOUN Presenter: Jason Alderman (Experience Designer and Owner, Cloud Chamber); Brinker (Meredith) Ferguson (University of California Santa Cruz); Chad Weinard (Director of Digital Media, Balboa Park Online Collaborative) Museum technology demands creativity. Design, user experience, and user interface

46 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 47 require an artful creativity, but it doesn’t outside? How do you build a better system. Rebecca Menendez will tell the BE EXCELLENT TO EACH OTHER: THE end there. There’s a Sherlock sort of collection resource—one that fuels online story of turning disparate and unrelated FUTURE OF PROVENANCE RESEARCH analytical creativity required to write and collections, in-gallery interactives, and plans for digital asset management into Presenter: Tracey Berg-Fulton (Collections troubleshoot code and a MacGyver-like internal research? What strategies can one strategy that will meet multiple needs Database Associate, Carnegie Museums of creativity in finding off-the-shelf solutions position you to improve a resource that across the institution. Gary Wise will lead Pittsburgh) to solve unique problems. There’s creativity everyone, including the visitor, should own? a discussion on creating a Digital Asset in recombining existing parts and in How does an institution take advantage Management plan from a producer’s point Provenance research is difficult, slow, and connecting existing projects to new of digital tools to bring the visitor closer, of view, and creating coherent and unified constantly changing. Many museums are ideas. A scientific creativity is needed to without sacrificing core projects? Overall management of digital assets from multiple behind in their research due to barriers of experiment and fail. And there’s an all- restructuring can place your digital departments within an institution on a very access and resources. This presentation important storytelling creativity required collections in the administrative realm of limited budget. will explore how the web can enable us to, in the words of Bill and Ted’s Excellent to sell an idea, or a solution, or a process, public engagement. Empowering cross- Stream: Project Management / Evaluation and convince stakeholders of its value. departmental leaders can direct you to Adventure, “Be excellent to each other.” Sustaining a creative process in a museum bridge the museum-visitor communication Sites like the Internet Archive, HathiTrust, and Gallica have made provenance research can feel like swimming upstream. Most gap with data. Leadership from outside 2:00 PM – 3:00 PM sustain a powerful inertia and are wary of can shake up approaches to content easier than ever, but most information is change. Museum technologists are often management and distribution to new PRESENTATIONS: still trapped in archives, non-circulating left on their own to develop creative audiences. DAMS / COLLECTION books, and distant repositories. GitHub has been used to track civic issues, so why not approaches, or nurture their creative side Stream: Leadership/Strategy MANAGEMENT on their own time. This panel will explore use it for research? A web interface called ROOM: HARRIET the space between artist and technologist Elysa and a Ruby library developed by the from three perspectives: the museum, the 2:00 PM – 3:00 PM Chair: Rob Lancefield (Manager of Museum Carnegie Museum of Art will help people write better provenance. These tools museum technologist, and the audience. GOING BEYOND SETUP.EXE: Information Services, Davison Art Center, Wesleyan University) turn unstructured provenance text into Stream: Emerging Technologies STRATEGICALLY PLANNING semi-structured text and help express FOR SUCCESS! ACCESS FOR EVERYONE: IMPLEMENTING provenance data in a standardized way. 2:00 PM – 3:00 PM COLLECTIVEACCESS IN A MUSEUM In order to advance provenance, we need ROOM: NOKOMIS SETTING to build a community that connects MUSEUMS ARE FROM MARS, Presenters: Rebecca Menendez (Director, Presenters: Ray Barker (Chief Archivist/ information in our holdings to people who Information Services and Technology, Autry VISITORS ARE FROM VENUS: Librarian, Glenstone); Cale McCammon want it; and we have to connect people to National Center); Tim Rager, moderator THREE STRATEGIES FOR (Assistant Archivist, Glenstone) each other, to share information and be INTERSTELLAR (Director of Technology, Seattle Art Museum); nodes in a network of research. Gary Wise (Manager of Multimedia & Digital Situated on 200 acres in Maryland, COMMUNICATION Services, McNay Art Museum) Glenstone seamlessly integrates contemporary art, architecture, and ROOM: GREAT LAKES A1 SPONSORED BY THE INFORMATION 2:00 PM – 3:00 PM landscape into a contemplative TECHNOLOGY SIG Presenters: Ellice Engdahl (Digital environment for visitors. Since Glenstone’s GOOGLE CULTURAL Collections & Content Manager, The Henry From technical requirements to internal founding, the museum’s growing library, INSTITUTE Ford); Jana Hill (Digital Engagement Manager, politics, implementing systems can be a archives, and art collections were not Amon Carter Museum of American Art); ROOM: ISLES daunting prospect. Our presenters will share automated and in desperate need of a Jessica Milby, moderator/presenter their trials, tribulations, and successes in management system overhaul. In 2012, Presenters: Piotr Adamczyk (Program (Assistant Director for Collection Information, dealing with technical and non-technical Glenstone began searching for information Manager, Google Cultural Institute); Dirk Philadelphia Museum of Art) aspects of implementations. If you’re management systems for the library, Friedrich (Google Cultural Institute); Lucy Collection information isn’t always written in struggling with system adoption and archives, and museum collections. After Schwartz, session lead (Google Cultural Institute) the language of the people, and interpretive success (or want to make sure you don’t!), evaluating proprietary products, we tools require the human touch. Bringing you’ll want to attend this roundtable decided to break away from the traditional Learn about the latest developments at your collection resource into the 21st century discussion with three technology leaders model and adopt CollectiveAccess, a the Google Cultural Institute. is a long road. Even more tricky is rallying who have struggled, and want to help you customizable open-source system designed an entire institution around these goals—and minimize the struggle, with technology to be interoperable across departments. there are multiple approaches. Do you take success. Tim Rager will share ideas and By creating linked relationships between the path of overall restructuring? Do you current progress on strategic planning to records, CollectiveAccess formed an empower a group of cross-departmental increase adoption and buy-in regarding a integrated discovery platform. leaders? Do you bring in leadership from new Constituent Relationship Management

48 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 49 2:00 PM – 3:00 PM that work has traditionally happened in tools, goals, methodologies, and data We know that this should start as they PRESENTATIONS: face-to-face encounters and at physical models seem to be shared among most imagine or initiate projects, not after sites, increasingly public historians are cultural institutions invested in technological ideas have been set in stone. We’ll advise OPEN/PARTICIPATORY encountering their audiences through such advancement. In this informal open them on the most effective solutions to ROOM: GREAT LAKES A2 digital means as social media, blogs, discussion and Q&A among the panelists their questions, whether enhancing digital exhibit sites, collection and archives sites, and with the audience, participants will components or streamlining an over- Chair: Rosanna Flouty (Adjunct Assistant mobile applications, and digital simulations. exchange use cases in their own specific designed proposal. Professor, Museum Studies, New York The possibilities for doing sophisticated fields, trying to find a common ground University) Stream: Leadership/Strategy digital public history work have expanded where cultural heritage institutions can TAKING CITIZEN HISTORY SERIOUSLY significantly, but the core elements and collaborate to establish standards that are challenges of rigorous public history valid for all cultural expressions. Presenters: Elissa Frankle (Digital Projects 2:00 PM – 3:00 PM work have not changed much. The best Coordinator, United States Holocaust Stream: Big Thinking digital public history work requires applied IRREVERENT STORYTELLING: Memorial Museum); Michael Haley Goldman technical skills, targeted engagement (Future Projects, United States Holocaust UPS & DOWNS OF 2:00 PM – 3:00 PM Memorial Museum) strategies, disciplinary ways of knowing, UNORTHODOXY IN SOCIAL and content knowledge. Public historians CRITIQUE: LEADERSHIP MEET MEDIA Museums and archives have experimented in cultural heritage institutions need a with crowdsourcing and citizen history for practical introduction to doing digital DIGITAL, DIGITAL MEET ROOM: NOKOMIS almost a decade. While much creative and public history. LEADERSHIP Presenters: Alie Cline (Digital Content productive work has been accomplished, we ROOM: GREAT LAKES A1 Strategist, Blanton Museum of Art); Cara ask: do these projects truly involve making Egan (Director of Marketing and Public 3:00 PM – 3:15 PM Presenters: Anita Kassof (Executive meaning with people, collections, and Relations, Seattle Art Museum); Pamela Director, Baltimore Museum of Industry); information? Much of the focus of existing NETWORKING & Martin (Digital Content Manager, Albright- Carolyn Royston, moderator (Independent projects, including some of our work at the Knox Art Gallery); Phillippa Pitts, moderator REFRESHMENT BREAK Consultant); Alice Rubin (Director of US Holocaust Memorial Museum, has been (Associate Educator for Gallery Learning, on the collections themselves. Our starting Integrated Media, Programs and Special Portland Museum of Art); Victoria Saltzman Projects, Museum of Jewish Heritage); point has been: how do we better describe 3:15 PM – 4:15 PM (Director of Communications, The Sterling and make accessible these unique objects Deborah Schwartz (President, Brooklyn and Francine Clark Art Institute) LIBRARIES, ARCHIVES, Historical Society) from our collections? While these aims are Where is the line between out-of-the-box important and appropriate in an archival AND MUSEUMS: POINTS OF SPONSORED BY THE DIGITAL and off-mission? From memes to Buzzfeed context, museums have a greater charge. CONTACT AND DIVERGENCES STRATEGIES & TRANSFORMATIONS SIG lists, a debate has emerged over what As places about and for people, museums IN CULTURAL HERITAGE AND INFORMATION TECHNOLOGY SIG constitutes acceptable use of museum exist for the shared experience of the INFORMATION MCN often has had a difficult time engaging collections. This session features panelists audience with the content of the museum leadership to participate in the conference. who have experienced the ups and downs of and with one another. As part of our ROOM: GREAT LAKES A2 This can result in preaching to the choir projects that embrace pop culture, internet endeavor to take citizen history seriously, Presenters: Stefano Cossu, moderator for attendees, and not enough face-to- memes, and other trappings of viral content. the U.S. Holocaust Memorial Museum has (Director of Application Services, Collections, face discussion with museums’ highest- In doing so, they insert their museums into undertaken a new pilot process. We have The Art Institute of Chicago); Niki Krause level decision makers. This session offers current events, model unconventional begun to see how these activities can (Director of Applications Services, Cleveland non-digital executives, open to change, a approaches to viewing art, and open up achieve institutional goals for co-creation Museum of Art); David Wilcox (Fedora chance to present ideas that could use space for visitor voices in the galleries and and meaning-making. Product Manager, DuraSpace) direct input from experts in our community online. These case studies will be a jumping “for free.” As just one example, Anita Kassof off point for Q&A and discussion of four SCAFFOLDING USER-CENTERED DIGITAL Libraries, Museums and Archives—so-called is helping reimagine the Baltimore Museum issues: Are these kinds of ventures useful PUBLIC HISTORY FOR SMALL CULTURAL memory institutions—are undergoing of Industry, where with robust school and creative forms of engagement, or HERITAGE INSTITUTIONS intense technological transformations in the way they catalog, preserve, and attendance but aging infrastructure, it’s distracting, or even disrespectful? How Presenter: Sharon Leon (Director of Public publish cultural heritage information. The time for a change. We’ll get face-to-face can museums structure digital projects in Projects, Roy Rosenzweig Center for History timeline, scope, and outcome of this time with influential leadership, helping order to further educational or outreach and New Media) technological advancement seem to be us think more holistically and strategically missions, and can those goals coexist with The work of public history calls for taking very different in these fields, due to about integrating technology in our simply trying to go viral? How are we good history scholarship into the world institutions’ different missions and organizations. The MCN community can teaching visitors to see art through digital to meet the needs and interests of a structures. However, some underlying help cultural executives plan how digital efforts, and how does that translate to non-academic audience. While much of programs can best serve their organizations. how they behave in the galleries? Does our

50 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 51 digital presence match in the in-gallery LET’S MOVE ALL THE MUSEUMS OUT TO Zoo, and more, can be used together for 2:00 PM – 3:00 PM experience—or is it a bait-and-switch THE AIRPORTS (OR, AT LEAST JUST THE learning. It is a big dream, an aspiration to PRESENTATIONS: experience for visitors? SMITHSONIAN) make resources more accessible and more useful to teachers, students, parents, and PUBLISHING / PRODUCTION Stream: Social Media / Mobile Presenter: Aaron Cope (Mapzen) anyone on a lifelong quest to learn. It aims Room: Minnetonka This presentation is a rhetorical investigation to deliver the Smithsonian in ways that make into the idea that in order to fulfill the dual Chair: Amy Heibel (Vice President, 2:00 PM – 3:00 PM learning joyful, personal, and shareable. and sometimes competing mandates of Technology, Web and Digital Media, PRESENTATIONS: access and preservation, in addition to DIGITAL COLLECTIONS IN THE Los Angeles County Museum of Art) meeting fiduciary responsibilities, perhaps BIG THINKING CLASSROOM: TEACHERS AND MUSEUMS THE FUTURE IS STATIC: BUILDING the physical and conceptual architectures WORKING TOGETHER FUTURE-PROOF DIGITAL PUBLICATIONS ROOM: CALHOUN best suited to the needs of the cultural Presenters: Shana Crosson (Education AT THE GETTY Chair: Suse Cairns (Director of Audience heritage sector are found in the Technologist, Minnesota Historical Society); Experience, Baltimore Museum of Art) Presenter: Eric Gardner (Digital Publications contemporary airport. From SFO to Craig Roble (United States History Enthusiast Amsterdam to Mumbai to Taiwan, more Developer, J. Paul Getty Museum) THE MEDIALAB AT THE MET: BUILDING A and Apple Distinguished Educator) and more airports are starting not just to Museum technologists occupy an SPACE FOR EXPERIMENTAL THINKING Museums have lots of stuff: objects, maps, look like museums, but to act like them uncomfortable intersection of two very photos, documents. History teachers love to Presenters: Marco Castro (Manager of too. Does the sector’s present focus on different timeframes. The pace of show this “stuff” to students to help them MediaLab, The Metropolitan Museum of Art); buildings-as-spectacle hijack the longer- technological change is constantly understand their place in history. But getting Don Undeen (former founding Manager of term mission of its collections? Can we accelerating, while museums are the stuff to the students and actually using it MediaLab, The Metropolitan Museum of Art) look on the systems and infrastructures concerned with preserving the past. This can be tricky. Websites and online collections required to operate and maintain airport problem is thrown into sharp relief when The MediaLab is a small team in the Digital repositories have made it easier to bring facilities as both a provocation and a guide we talk about digital publishing in art Media Department at The Metropolitan these primary sources into the classroom. toward a sustainable future? history and related fields. Scholarly Museum of Art. Our job is to explore the However, many teachers are still not discussions unfold over decades, but impact technology can have on the museum accessing them. We asked why and started when was the last time you used a twenty- experience. We do this by working with collaborations with teachers to learn more 2:00 PM – 3:00 PM year-old piece of software? How many of New York’s creative technology community about how teachers are—and are not— the files and formats currently in use will to develop prototypes and proofs-of- PRESENTATIONS: using digital primary sources. We talked to be accessible to scholars twenty, 30, or 50 concept that we share with Met staff IN-GALLERY / EDUCATION teachers at conferences, focus groups and years in the future? One potential solution to get feedback and fuel conversation. trainings. We asked questions like: How do ROOM: HARRIET may sound paradoxical: in order to ensure We run an internship program, bring in teachers find these resources? What do future accessibility of our content, we volunteers, collaborate with schools, and Chair: Emily Lytle-Painter (Senior Digital they do once they find them? What makes should look back to the roots of the Web partner with startups. Our projects are Content Manager, Los Angeles County an online repository useful? The presenters as it was originally envisioned: as a linked low-budget, open-source, and rapidly Museum of Art) will discuss their collaboration, including collection of static, human-readable iterated, and they look at the relationship the publication of an iBook for teachers MUSEUM COLLECTIONS AND THE documents constructed according to a set between culture and technology through about using digital primary sources in the PERSONALIZATION OF EDUCATION of open standards. This talk will outline many lenses. With limited time and classroom. resources, how can your institution Presenter: Darren Milligan (Senior Digital how a modern digital publishing workflow encourage diverse perspectives, attract Strategist, Smithsonian Center for Learning can use technology to deliver content in technical talent, and generate ideas that and Digital Access) a format that should remain accessible decades from now. By forgoing proprietary have value to the museum and its visitors? In the fall of 2015, the Smithsonian Center software in favor of open-source tools, What expectations should we have for for Learning and Digital Access will launch we can best serve future authors and prototypes, and how do we take them to the a minimum viable product of a platform readers while providing a dynamic and next level? How do we expand our definition for the discovery, adaptation, creation, engaging experience for users now. For of what a museum can be, while preserving and sharing of classroom resources based digital publishing in museums, the future and elevating our core principles? on museum collections. The Smithsonian is static. Learning Lab (learninglab.si.edu) is the result of a substantial rethinking of how the diverse digitized collections and digital resources from the Smithsonian’s nineteen museums, nine research centers, the National

52 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 53 WORDPRESS AS MUSEUM WEB CMS: including The Hover Mason Trestle in 4:30 PM – 5:30 PM 4:30 PM – 5:30 PM DEVELOPMENT AND CONTENT STRATEGY Bethlehem, PA (Wi-Fi & Physical Signage), INVISIBLE ARCHITECTURES: ANATOMY OF AN Thomas Jefferson’s Monticello (Gelo Presenters: Marty Spellerberg (WordPress SUPPORTING PUBLIC-FACING INTERACTIVE: AN EXCLUSIVE developer); Sarah Wambold (Owner / Beacons), The Field Museum (Digital Consultant, Sarah Wambold Consulting) Orientation Stations), and the National Air TECHNOLOGIES LOOK AT TWO PROJECTS and Space Museum. This presentation will look at three museums ROOM: MINNETONKA ROOM: NOKOMIS Stream: Emerging Technologies using WordPress as their primary web Presenters: Jane Alexander (Chief Presenters: Simon Dale (Chief Software Content Management System (CMS), Information Officer, The Cleveland Museum Architect, Acoustiguide Interactive); Jeff glancing under the hood at implementations THE AGILE MUSEUM: of Art); Brian Dawson (Chief Digital Officer, Hunt (Creative Director, Acoustiguide for the Museum of Contemporary Art 21ST-CENTURY LEADERSHIP Canadian Science and Technology Museums Interactive); John Simoniello (Senior Producer Chicago, the Santa Cruz Museum of Art Corporation); William Weinstein, moderator/ / Digital Media Strategist, Acoustiguide, ROOM: GREAT LAKES A1 and History, and the Clyfford Still Museum. presenter (The John H. McFadden and Inc.); Michael Suswal (Head of Strategy and We will discuss how each institution’s Presenters: Kaywin Feldman (Director and Lisa D. Kabnick Director of Information and Development, Entertainment, Acoustiguide, needs are manifested in code. What’s the President, Minneapolis Institute of Art); Interpretive Technologies, Philadelphia Inc.); Julie Treumann (Chief Creative Officer, same and what’s different? What’s off-the- Douglas Hegley, moderator/presenter Museum of Art) Acoustiguide, Inc.) (Director of Media and Technology, shelf and what’s custom? We’ll also consider Technology has become a common aspect In this presentation, panelists will lift the veil Minneapolis Institute of Art); Mike Mouw the impact of WordPress on content of the museum visitor experience. Kiosks, to reveal the aspects of the development (Director of Multimedia Technology, High strategy. What workflows does it enable, mobile apps, ticket sales, signage, and process for a handful of exciting interactive Museum of Art) and what approaches fit with different more combine to create the integrated projects and offer a no-holds-barred institutional structures? Leadership is changing, and innovation experience our visitors expect. In order to tutorial on how your museum can create today is being driven by new management provide this experience, these systems can its own interactive. We’ll offer candid practices described by terms like Lean, no longer be developed and maintained as observations and revelations about what 4:30 PM – 5:30 PM Agile, and Radical. In this session, the separate parts. It is necessary for interactive worked and what didn’t, what we’d do WHERE AM I? KNOWING panelists will present theory and practice systems to share data and media, point of again or not—as the case may be—from as applied in the cultural heritage sector. WHEN TO USE GPS, WI-FI, sale systems to share visitor data, and the practical to the pie-in-the-sky. Love Based on the work of influential thinkers signage systems to link to event scheduling. them or hate them, Bluetooth Low Energy BEACONS, AND OTHER such as Eric Ries (The Lean Startup) and Supporting these systems has a significant (BLE) beacons continue to be an important LOCATION AWARENESS Stephen Denning (The Leader’s Guide to impact on a museum’s technology tool to consider when planning on-site TOOLS Radical Management), this panel will lead infrastructure and systems. Networks have mobile strategy. We’ll look at their successes the attendees through a fast-paced session to support ubiquitous Wi-Fi for visitors, and shortcomings across projects we have ROOM: CALHOUN that includes the following topics: why and deliver streaming content to kiosks and developed and implemented. Using that as Presenters: Josh Goldblum (Founder and how to change leadership approach; the apps, and support location based a point of departure, we will then present CEO, Bluecadet); Kate Haley Goldman importance of defining workplace culture technologies. Collection Information and an in-depth look at The Hunger Games: (Principal, Audience Viewpoints Consulting); and value proposition; hiring, onboarding, Digital Asset Management systems have The Exhibition, which faced challenges of Victoria Portway (Head of Web & New and empowering staff; Agile and Lean to be adapted to provide content for how to communicate with visitors, create Media, Smithsonian National Air and Space methodologies for leadership; self- interpretive projects in galleries and online. content with a cohesive narrative flow, Museum); Bruce Wyman (USD Design | organizing teams; organizational and project Multiple visitor information systems have and move people through the exhibition MACH Consulting) structures; iteration and cycles of continuous to be integrated to provide the personal smoothly. improvement; radical transparency; conflict experience visitors expect. All of this Whether you’ve already implemented a Stream: Social Media / Mobile location-based strategy for your museum resolution; and impact. Examples will be technology has to be kept running and or are just starting to think about it, there drawn from the Minneapolis Institute of Art, updated. Panelists will discuss projects is no debate that it is critical to know the High Museum, and sister institutions. at their institutions and how they are pros and cons of various location-awareness Stream: Leadership/Strategy addressing these challenges, followed by tools. This panel will discuss current options Q&A. for Wi-Fi, beacons, wayfinding, and digital Stream: Project Management / Evaluation orientation stations. After learning about current best practices and trends, attendees will have a better sense of which option or options might be the best solution for their institution. Along the way we’ll discuss current indoor and outdoor examples

54 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 55 4:30 PM – 5:30 PM BEYOND 2D: UTILIZING 3D SCANNING 4:30 PM – 5:30 PM FOLLOW THE PEN: EXHIBITION METRICS PRESENTATIONS: FOR ENHANCED COLLECTION ACCESS PRESENTATIONS: AT COOPER HEWITT. NOW WHAT? DAMS / COLLECTION Presenters: Kyle Jaebker (Director IMA Lab, PUBLISHING / PRODUCTION, Presenters: Pamela Horn (Head of Cross- Indianapolis Museum of Art); Bernard Frischer Platform Publishing, Cooper Hewitt, MANAGEMENT (Professor of Informatics, Indiana University) PROJECT MANAGEMENT / Smithsonian Design Museum); Micah Walter ROOM: GREAT LAKES A2 Utilizing photogrammetry to model EVALUATION (Acting Director of Digital and Emerging Media, Cooper Hewitt, Smithsonian Design Chair: Eric Longo (Executive Director, MCN) collection objects provides unique ways ROOM: HARRIET Museum) to access three-dimensional objects in Chair: Anna Lindgren-Streicher (Manager, ARCHIVES AS FIRST CLASS DIGITAL In December 2014 Cooper Hewitt, a museum collection. The Indianapolis Research & Evaluation, Museum of Science, CITIZENS Smithsonian Design Museum reopened Museum of Art (IMA) in collaboration Boston) Presenters: Katherine Barbera (Archival with the Indiana University Virtual World after a three-year renovation with a Assistant, Time-Based Media Project, Heritage Laboratory (VWHL) is using MOVING ON FROM FLASH: HOW TO USE redesigned and reimagined, dynamic Carnegie Museum of Art); David Newbury these techniques to provide visitors with HTML5 TO BUILD ENGAGING IN-GALLERY 21st-century design museum in a historic (Lead Developer, Art Tracks, Carnegie new ways of experiencing artworks online. MEDIA EXPERIENCES landmarked structure. Our vision was Utilizing best practices in photogrammetry to create an environment in which design Museum of Art) Presenter: Bryan Kennedy (Director, Exhibit could be fully available and actively Initiated in 1970, Carnegie Museum of Art’s and learning proper workflows is essential to Media Design and Development, Science engaged. Museum staff and nine design Film Section was among the first programs creating a successful 3D model. This session Museum of Minnesota) teams embarked on a collaborative to focus on the moving image as a medium will detail these best practices, highlighting If you entered a museum ten years ago, you process to reimagine Cooper Hewitt: for art within a museum. The department imaging techniques, processing software, could make a pretty safe bet that most of the Andrew Carnegie Mansion, the entire played an essential role in the promotion and how to integrate the finished product the in-gallery interactive media experiences campus, our brand, our education of experimental film until its dissolution in into museum systems. The outcome of had been developed in Flash. Today, Flash programs, and our exhibition strategies. 2003. As part of Phase II of the Time-Based these processes is a 3D model that offers has entered into its dotage. New developers Groundbreaking technology has shaped Media Project, CMOA has begun a multi- new ways of experiencing objects in digital are not likely to be familiar with it, and its our transformation, and in March 2015 year project to preserve and digitize the form. Using examples from the IMA and developer, Adobe, has refocused the tool as our electronic Pen was launched. It photos, letters, audio and video recordings, other works done by VWHL, we will look an animation suite instead of an application encourages visitors to explore and engage posters, and other documents created by at how 3D models can be used in museums. development environment. So what’s a the riches of Cooper Hewitt’s collection the department. These archival materials From online collections to in-gallery museum developer to do? Fortunately, and the depth of its exhibitions in ways have deep links to accessioned works interactives, these models’ many uses can developers today are faced with a bevy that are only possible with technology. in CMOA’s collection and to historical take your collection to the next level. of new tools previously used for the web The Pen is a rubberized wand with a events that took place at the museum alone. These often get discussed under pen-shaped tip at one end and an NFC and partnering organizations throughout the moniker HTML5, but represent many antenna at the other. When you find Pittsburgh. As part of CMOA’s focus on specific technologies—to name a few, HTML, something you like, or want to read event-based digital storytelling, we are CSS, and JavaScript, including Node.js. I will about later, just tap the back of the pen integrating these historical elements into review the technical challenges in using to the “collect” icon on the label. You’re a new collections website. The site will these technologies to drive engaging essentially building your own personal use Linked Open Data to highlight the museum kiosks, digital signage, and media collection as you browse the museum, and connections between the events, people, theaters, with examples of open-source you’re given a URL that lets you access it and objects that make up the story of the technology used by the Science Museum at home (or add to it when you return). department, both within our institution of Minnesota in its own exhibitions and in and across the digital world. What does the media it develops for partner museums it mean for us to treat our archival materials around the country. This presentation won’t as first-class citizens within a museum’s teach you how to program, but it will collection website? How can we use archival focus on how best to these tools in the materials to enhance public understanding unique technical landscape of the museum of the works in our collection, the history environment—for example, by “kiosking of the institution, and the artists, staff, and the browser,” using custom interface other people involved in the department’s devices, using JavaScript and CSS libraries history? that support expressive design and animation, and serving museum research and evaluation via rich analytics.

56 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 57 8:00 AM – 9:00 AM digital transformation in exhibitions and BREAKFAST more effective ways of working together. How do we capture these magical moments

ROOM: GREAT LAKES PROMENADE and apply the lessons learned to influence (“A” SIDE) future exhibitions or other initiatives? This case study looks at one recent project at the National Air and Space Museum. 9:00 AM – 10:00 AM The temporary exhibition Outside the CASE STUDIES: Spacecraft: 50 Years of Extra-Vehicular IN-GALLERY / EDUCATION Activity became a positive example of collaborative practice and integrated MW2016 ROOM: CALHOUN digital and physical exhibition design. ART DOPPELGANGERS PUTTING YOUR RASPBERRY PI PROJECT Since 1997, the largest BACK ON TRACK international conference and Presenter: Charles Walbridge (Collections archives devoted to the best of Photographer, Minneapolis Institute of Art) Presenter: Jason Alderman (Experience museum technology practice. The Minneapolis Institute of Art (Mia) is Designer and Owner, Cloud Chamber) celebrating its 100th year throughout 2015 What do you do when your project breaks with “Birthday Year” events and surprises in down completely once it’s installed in a the galleries and in the greater community. gallery? Two days before opening, after In the fall of 2014, Birthday Year specialists weeks of collaboration with electricians at Mia went to Mia’s master frame builder and electronics gurus, our installation for to ask a question: could he make realistic- the San Diego Model Railroad Museum’s looking frames for reproductions of four Centennial Railway Garden was off the rails. of Mia’s most iconic paintings? This case Our three credit-card-sized Raspberry Pi study will explain how we scanned the computers were mysteriously dropping frames in-gallery with free photogrammetry off the wireless network; the Node.js Museums and software (123D Catch), cleaned up the scans server running on them was sluggish; and for CNC routing, made the reproduction sometimes the setup failed to trigger art and frame blanks, carved the frames lights and sounds on the model, hanging the Web 2016 at Nordeast Makers, finished the frames, completely until the iPads timed out and and set the art doppelgangers loose in forced a reload. Over the next day and a April 6-9, 2016 | Los Angeles, CA, USA the world. half, we turned the whole thing around— rewiring the Raspberries, overhauling the ONE SMALL STEP: TRANSFORMING THE network setup, and learning a tremendous mw2016.museumsandtheweb.com EXHIBITION PROCESS AND THE DIGITAL/ amount about the command line and Linux PHYSICAL CONNECTION [email protected] configuration files in the process. Not only Presenters: Sarah Banks (Manager of Online was the project back on track, but it’s been Engagement, National Air and Space a hit among visitors. This case study will Museum); Jennifer Levasseur (Museum break down everything we learned into Specialist, Smithsonian Institution); clear takeaways so you can get rolling with Victoria Portway (Head of Web & New Media, Raspberry Pi, from provisioning to startup Smithsonian National Air and Space Museum) scripts to Wi-Fi shibboleths. @MuseWeb When creating a new exhibition, how early in the process does the digital visitor experience enter into the conversation? It can take a long time for traditional museum exhibition practice to evolve toward a truly integrated approach to experience design. Every now and then, a project comes along that serves as a catalyst for advancing

#MCN2015 / @MuseumCN | 59 9:00 AM – 10:00 AM reach the audiences via this medium. In MUSETECH IN SPACE: BUILDING THE behind. This session will explore web-based CASE STUDIES: looking for our voice on Twitter, we soon GIANT ASTRONAUT interactives that are flexible, updatable, and came up with the idea that it had to be responsive. We’ll focus on two successful SOCIAL MEDIA / MOBILE Presenter: Bryan Kennedy (Director, Exhibit an interactive micro-lecture about one Media Design and Development, Science examples. The first, a project by the Florida ROOM: GREAT LAKES A1 particular museum, each time a new one, Museum of Minnesota) Humanities Council, connects small-town with a typical set of elements covered museums around the state as part of the #ArtAtoZ: SERIAL SOCIAL MEDIA AT during the session. Each session lasts for In January of 2015 the Science Museum Smithsonian’s Museums on Main Street THE NATIONAL GALLERY OF ART 30–60 minutes and ends with this tweet: of Minnesota (SMM) opened its newest Program. The second is a series of digital traveling exhibit, Space: An Out-of-Gravity Presenter: Dana Allen-Greil (Chief of Web “When you start following museum @..., orientation stations for Chicago’s Field Experience. To complement this exhibit and Social Media, National Archives and the person who runs its account smiles. Museum. These allow visitors to create we worked with Poetic Kinetics to hang a Records Administration) Let’s spread smiles!” It usually works. The custom itineraries based on the day’s first session was in March 2014, and since three-story tall astronaut sculpture in the offerings and sync them with their phones. In this case study I will discuss the National then we’ve “visited” 120 Russian museums. center of the museum. This sculpture had Both interactives are built on open-source Gallery of Art’s innovative approach to At the moment there are approximately featured previously at the Coachella Music content management systems such as developing serial content for social media as 200 Russian museums on Twitter, so we’ve Festival. To customize it, the SMM Exhibit WordPress and Drupal, and both show illustrated through the #ArtAtoZ initiative. covered at least half of them. Media Team built a system of computers, how web-based back-ends are the future Every two weeks, the Gallery explores a new monitors, and projectors that allows visitors of museum touchscreens, interactive topic in art (e.g., asymmetry, brushstroke, INTERNET OF THINGS, EMERGING to project a recording of one’s own face experiences, and environments. color, or drawing) across multiple social TECHNOLOGY, AND “UNCONVENTIONAL” onto the astronaut’s ten-foot visor and media platforms (Facebook, Twitter, SOCIAL MEDIA FOR MUSEUMS customize the astronaut with a personalized EXPLORING CUSCO Instagram, and Pinterest). This focus on nametag. I will demonstrate how we Presenter: Paige Dansinger (digital artist broad topics allows the museum to leverage developed the custom media systems that Presenters: Dan Davis (Manager, Media and tech developer) its extensive permanent collections and allowed visitors to “get inside” the astronaut. Group, Smithsonian National Museum of the draw upon a diverse array of staff expertise This case study will demonstrate how the This presentation will touch on key elements American Indian); Jim Spadaccini (Creative in curation, education, archives, conservation, Internet of Things, emerging new mobile of the astronaut system that illustrate Director, Ideum) and horticulture. The “A to Z” concept also technology, and “unconventional” social broader trends in museum technology: The ancient city of Cusco was the heart enables museum staff to plan up to a year media sites can be used to share art history HTML5/JavaScript kiosks using the Chrome of the Inkan civilization, which ruled over ahead, as the set of 26 topics is set at the in fun, playful, and new ways by creating browser and Node.js, projection mapping much of the South American Andes in the beginning of the year. An added benefit of social museum games—interactive public with Resolume, networked communication 15th and 16th centuries. The Smithsonian this is the ability to collaborate with other artwork for museums that creates massive between systems using Node.js, and usage National Museum of the American Indian institutions and build momentum over opportunities within an exhibit and out of analytics with Keen.io. (NMAI) and Ideum are collaborating on time. I will share findings from ongoing the museum for global participation for the development of a multiuser interactive evaluation, including what we’ve learned social good. The public is being exposed 9:00 AM – 10:00 AM exhibit containing a 3D reconstruction about optimizing content to generate to “smart” technology and in the future of this capital city as it was before the the most conversation, sharing, and other will expect to tweet to artwork and have it CASE STUDIES: Spanish conquest. This exhibit is at the engagement. respond, and to learn about artwork while EMERGING TECHNOLOGIES heart of the exhibition The Great Inka Road: donating to social causes and experiencing Engineering an Empire. By presenting TWITTER: FROM FOLLOWERS TO ROOM: GREAT LAKES A2 intimate experiences alone or with others this interactive exhibit on an 84-inch CO-CREATORS with art objects represented in museums. CREATING INTERACTIVE MEDIA AS multitouch table, we expect to create a Attendees will see how “unconventional” Presenter: Anna Mikhaylova (Social Media DYNAMIC AS THE WEB social experience that allows groups of Manager, State Historical Museum, Moscow) (for museums) social media sites such as visitors to explore videos, image galleries, Snapchat, Tinder, DrawSomething, Vine, Presenter: Bradley Baer (Creative Director, My talk is dedicated to the history and interactive panoramas, and an innovative and live streaming apps can be used in Bluecadet) behind-the-scenes work that my colleagues 3D-model tour, side by side. In this case fun new ways to engage the public in and I do for a museum-marathon Twitter The evolution of the internet happens daily study, we will share the unique development unexpected, unconventional places, project. This was born after the State (if not hourly) thanks to easy access, the process that involved researchers and creating new museum audiences and Historical Museum’s unsuccessful attempt ability to quickly iterate, and a large number consultants in Spain, Peru, and the United bringing the museum into their own lives. to participate in #AskACurator day: public of people contributing to the overall States, and will discuss the potential of responses were scarce, and there was an ecosystem. As a result, websites and building the interactive experience using obvious need to learn how to communicate web-based apps tend to be the go-to the Unity3D gaming platform. We also will with audiences on Twitter. The Russian source for multi-sensory storytelling. The present a preliminary evaluation of how segment of Twitter is fraught with pitfalls good news is that this doesn’t mean the successfully the larger-than-usual size of for any public figure or institution trying to world of in-museum interactives has to lag the interactive table provides a deeper,

60 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 61 more social experience by allowing users 9:00 AM – 10:00 AM engage, and educate audiences about the TRANSFORMING CURRICULUM: BUILDING to learn from one another and better CASE STUDIES: amazing book-art collections close to home A DIGITAL TEXTBOOK understand the exhibit’s messages. and across the country. Artists’ books are PUBLISHING / PRODUCTION Presenter: Shana Crosson (Education an increasingly popular collecting area for Technologist, Minnesota Historical Society) THE TIME TRAVELLER ROOM: HARRIET institutions, but works of art realized in The exploding world of technology in Presenter: Patrick Cox (Researcher, the form of a “book” pose considerable schools has changed how schools access The Science Museum of Minnesota) CONFERENCE AS PUBLISHING, challenges for cataloging, access, and OR EXPANDING A DIGITAL ARTS promotion. Consequently, for users these content and curriculum. How do you turn a This Science Museum of Minnesota (SMM) JOURNALISM CONFERENCE ONLINE collections tend to be relatively unknown successful physical print textbook for sixth- is developing a research project around and difficult to access, due to cataloging graders into an interactive digital experience an original Alternate Reality Game (ARG) Presenters: Emmet Byrne (Design Director, inconsistencies and inaccessibility that works on all devices? This was the tentatively titled “The Time Traveller.” The Walker Art Center); Paul Schmelzer (Web for physical browsing. By sharing the issue faced by the Minnesota Historical Time Traveller, like many ARGs, will merge Editor, Walker Art Center) experiences and challenges of creating Society (MNHS) as we prepared to publish a physical location (“the museum itself”) In May 2015, 300 art critics, bloggers, this type of interactive research tool, this a revised second edition of the popular and multiple digital realms into a gaming journalists, artists, publishers, and art case study may stimulate broader discussion textbook Northern Lights, designed for platform. The game will use blogs, social enthusiasts convened in Minneapolis for of outreach strategies for special collections. sixth-grade Minnesota Studies classes. The media, text messages, and in-person Superscript: Arts Journalism & Criticism in print book had been very successful over physical encounters at the museum both a Digital Age, a conference presented by THE DEATH OF THE ENHANCED the last 20 years, and the revisions were to tell a compelling story and to convey the Walker and Mn Artists. As an institution PUBLICATION HAS BEEN EXAGGERATED exciting, yet we knew we had to move STEM content. This project has three aims. heralded for its publishing efforts—from toward digital delivery of the curriculum. Presenters: Kevin Park (Senior Design and As an early step into gamification for SMM, exhibition catalogues to our virtual Living School districts were asking for more and Production Manager, Department of Digital it will inform our future practices; we hope Collections Catalogue, and from the more digital content as they quickly began Media, The Metropolitan Museum of Art); that as a research project, it will advance regional arts site Mn Artists to the editorially Robert Weisberg (Senior Project Manager, to incorporate technology in the classrooms. the fields of museum studies, education, focused Walker homepage—the Walker Editorial, The Metropolitan Museum of Art) This case study will walk through the and game studies; and it will help us explore created this gathering as a forum to factors that went into the platform decision, how to use our online presence to deliver consider the current challenges and No, 1995 didn’t just call and ask for its demonstrate features that enhance the STEM content. The Time Traveller will center possible futures for online arts publishing. “digital future of the book” back. The term content in ways possible only in a digital around a fictional museum employee who In planning a gathering explicitly about the “enhanced publication” has never really space, and discuss ongoing evaluation, blogs about a series of encounters she Internet, we grappled with this question: shrugged off the stigma of the CD-ROM technical issues, content updates and has with an eccentric Steampunk-type how can we prize our audiences—both with a book’s text paired with some videos teacher support. character at the museum. SMM will draw onsite and online—so that we create both and maybe a game or two. More recent on some of its unique features to build a dynamic, engaging, and important attempts to create digital versions of print this ARG. This case study will discuss the conference and a robust, accessible, publications have been dismissed as not 9:00 AM – 10:00 AM game as a type of research into a little- mobile enough, skeumorphic, etc. But ongoing discussion for audiences online? CASE STUDIES: used form of museum programming. In short, how can Superscript transcend its what if the problem wasn’t technology “conferenceness” to become something but an absence of the right institutional OPEN / PARTICIPATORY more? And what if we conceive that mindset? Any technology, applied with ROOM: MINNETONKA “more” as part of a broader publishing the right internal connections and external endeavor? partnerships, can help a museum bridge MAKING DIGITAL LOSS LESS PAINFUL: old and new audiences and make its stories LESSONS LEARNED FROM THE REMOVAL MAKING HIDDEN COLLECTIONS VISIBLE: relevant now and in the future. OF HISTORYPIN’S MOBILE APPLICATION ARTISTS’ BOOKS CANADA The Met’s newest digital publication, Presenter: Kelly Carpenter (Digital Assets Presenter: Nicole Lovenjak (Library Practicum, an enhanced version of its still-popular Manager, Albright-Knox Art Gallery) Paul D. Fleck Library & Archives, The Banff quarterly print Bulletin, is more than just The Albright-Knox Art Gallery in Buffalo, Centre) a print product crammed into a digital New York, has made significant strides over container. The project leads will present Unless they are regularly on display, the the past few years in using web and mobile the enhanced digital Bulletin as the visible special collections of an institution, including platforms to make the museum’s Fine tip of a framework of connection and its archives, rare books, artists’ books, Art, Digital Assets, Library, and Archives partnership spanning the museum and its ephemera, and permanent collections, are Collections more accessible to our on-site wide-ranging visitorship and membership, often hidden and locked away from visitors. and online audiences. Instead of investing as well as a gateway to link the print and The forthcoming digital map and reference time and resources into creating our own digital products that our audiences want. tool Artists’ Books Canada hopes to reach, mobile application, in late 2012 the

62 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 63 Albright-Knox leveraged Historypin—a Detective, how it works, and how it could 9:00 AM – 10:00 AM STORIES AND SONG: USING DIGITAL free, simple, and effective web and mobile be adapted and reproduced in other CASE STUDIES: STORYTELLING TO DEVELOP EXHIBITION platform—to create self-guided walking contexts to help museums professionals in CONTENT tours of objects in the museum’s collections, their curatorial efforts. BIG THINKING Presenter: Natalie Marsh (Education including outdoor sculpture. Unfortunately, ROOM: NOKOMIS Outreach Coordinator, National Music WHEN YOU’VE GOT IT, FLAUNT IT: in April 2015, Historypin decided to remove Centre, Calgary) its mobile application from the Apple and ENHANCING DISCOVERABILITY THROUGH A MULTIMEDIA GUIDE FOR WHEN Google Play Stores. This abrupt loss of WIKIPEDIA IT’S 95 DEGREES IN THE SHADE In 2016, the National Music Centre (NMC), in Calgary, Alberta will open the home a valued resource and key tool left staff Presenter: William Blueher (Metadata & Presenters: Tiffany Glick (Tiffany Glick, for music in Canada. Driven by a “music wondering what steps we can take moving Collections Librarian, Metropolitan Museum Communications Associate, Greater Miami festival experience” approach to exhibition forward to make a digital loss less difficult. of Art) Jewish Federation); Juan Sanabria (Director What does this loss of a valued resource development, NMC is also taking a radical Thomas J. Watson Library, the central of Product Development and User Experience, mean for our content? How will it affect our approach to content development. Rather research library at The Metropolitan GuideOne Mobile) on-site and online audiences? How is hard than using curators, NMC is pulling from a Museum of Art, has been collaborating The Holocaust Memorial of Miami Beach work justified after a loss? Moving forward, variety of experts across the country, each with Wikipedia for three years to enhance recently commissioned a mobile guide should we invest in our own technology with their own perspectives on the story access to our digital collections. In this that triggers content via iBeacons as users instead of taking on the risk of relying on of music in Canada. In order to capture time we’ve added citations to over 2,000 browse the more than fifty granite panels someone else’s, even if it is free? What tools that varied perspective on music, NMC relevant Wikipedia articles that link to and sculptural arm that together tell the can we use to make this content available developed the Stories and Song project. items in these collections. While this number story of some Holocaust survivors. While elsewhere for our on-site and online visitors? Stories and Song is an initiative that sounds large, it has not been a particularly the Memorial is not a museum, it’s one of How can we make a loss like this less painful engages a different kind of expert, from labor-intensive project, but one distributed the few cultural sites in Miami’s South Beach in the future? kindergarteners to pivotal musicians. Using among staff, graduate assistants, and and attracts a diverse set of visitors. For digital storytelling, oral histories, and a REWRITING ART HISTORY WITH ART interns. The impact, though, has been huge. those with a personal connection, it’s a storytelling mobile app, NMC is gathering DETECTIVE In March 2012, we had just over 6,000 page sacred space where they can come to the stories of music through multiple views; by March 2015, we had over 118,000. remember those who were lost. A majority platforms in order to guide and broaden Presenter: Cristiano Bianchi (Senior UX This represents more than a 1,800 percent of the first-time visitors, however, simply the scope of exhibition content. Designer, Keepthinking) increase. As a result, 2014 was the first year want to learn more to better understand Art Detective was launched in June 2014 in which we had more than one million how the Holocaust happened. Since the OMGWTFTGN page views. Perhaps most impressive of to help UK collections uncover mysteries in Memorial’s opening, Holocaust survivors Presenter: Aaron Cope (Mapzen) their works of art. Art Detective aims to all, Wikipedia now drives over 50% of the have given most of the docent tours; but improve knowledge of the UK’s public art traffic to our digital collections—an increase soon, many will no longer be capable of In 2014 the Getty made public their collection. It is an award-winning, free-to- from literally 0% four years earlier. This walking visitors through. The Memorial’s Thesaurus of Geographic Names (TGN) use online network that connects public case study provides an easily replicable mobile guide was created as a way to dataset under the Open Commons art collections with members of the public model for other institutions to adopt. expand interpretation opportunities—a Data Attribution License. This was an and providers of specialist knowledge. vehicle that could offer both survivor stories unqualifiedly good thing and an example Through BBC Your Paintings, any member and historical material. The user experience for the rest of the cultural heritage sector of the public can start a discussion that (UX) challenge has centered on how to to follow. Unfortunately, the data was involves a work of art, challenging create an effective guide that balances the released as Linked Open Data (LOD) attributions, subjects, places, or events intention of the Memorial, as a place for and more specifically, in the case of the depicted or more. The website promotes quiet reflection, with the desire of visitors complete dataset, a single 17 GB RDF file — active and lively discussions among to engage with interpretation about the thus rendering the data, if not unusable, people who are expert in their field, but history and meaning of the Holocaust. then beyond the technical and infrastructural not necessarily traditionally trained art means of almost anyone who might use it. historians. This is a different form of This talk aims not to take the Getty to task, crowdsourcing, one which aims at but to use the release of the TGN dataset as scientific and founded precision in the an example for talking about the problems field of art history. Within less that nine with Linked Open Data as it continues to months, over 40 discoveries have been be implemented in the cultural heritage made, changing painting attributions, sector, as well as tools and strategies for naming sitters, and more. This presentation working with these datasets and alternative will explain the concepts behind Art approaches going forward.

64 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 65 10:00 AM – 10:15 AM Yale Center for British Art (2011), National changes to objects over time, comparing human touch to support and encourage NETWORKING AND Gallery of Denmark (2011), National Gallery similar objects, documenting installations, participants, representing a pendulum of Art (2012), Davison Art Center, Wesleyan measuring features in an object or series swing away from digital-only practices REFRESHMENT BREAK University (2012), J. Paul Getty Museum of objects, printing 3D replicas for exhibition and toward the thoughtful and strategic (2013), and Indianapolis Museum of Art or sale, engaging the public, and many use of human talent. In this session, (2015). Most of our time will then be an more uses. Three of the presenters are attendees will learn about new approaches 10:15 AM – 11:15 AM open conversation driven by your questions, working with museum collections and are to combining technology with visitor LET’S TALK ABOUT OPEN obstacles, and dilemmas. This will build on experienced applying photogrammetry in service, new methods for onboarding IMAGES AND YOUR MUSEUM recent discussions of open images, while their institutions. They will each present and training staff, and tips and tricks for not presupposing knowledge of them. short case studies about current projects. engaging and training underused resources ROOM: GREAT LAKES A2 Please join us, join the conversation, and The fourth presenter is an imaging specialist such as security, restaurant, and store Presenters: Gray Bowman (Lead Software lead your museum to join the move toward with experience across a broad range personnel. The panel will engage with Architect, Indianapolis Museum of Art); open images. of photographic capture techniques for attendees in an open discussion of best Melissa Fournier (Manager of Imaging Stream: Open/Participatory scientific documentation of cultural material. practices in using technology to support Services and Intellectual Property, Yale public-facing staff. Stream: Emerging Technologies Center for British Art); Rob Lancefield, Stream: In-Gallery / Education moderator/presenter (Manager of Museum 10:15 AM – 11:15 AM Information Services, Davison Art Center, 10:15 AM – 11:15 AM Wesleyan University); Alan Newman (Chief, WHAT CAN 10:15 AM – 11:15 AM Digital Imaging, National Gallery of Art); PHOTOGRAMMETRY DO FOR THE FOURTH PLATFORM: Merete Sanderhoff (Curator and Senior YOUR MUSEUM? PRACTICAL THE PEOPLE PART PUTTING THE SOCIAL IN Advisor of Digital Museum Practice, SOCIAL MEDIA: THE RISE National Gallery of Denmark); Stanley Smith INFORMATION AND CASE ROOM: GREAT LAKES A1 OF SOCIAL MEDIA MUSEUM (Head of Collection Information and Access, STUDIES Presenters: Eric Bruce (Head of Visitor J. Paul Getty Museum) Experience, Minneapolis Institute of Art); ASSOCIATIONS ROOM: NOKOMIS SPONSORED BY THE INTELLECTUAL Susan Chun, moderator (Chief Content ROOM: CALHOUN Presenters: Richard House (Senior PROPERTY SIG AND DIGITAL MEDIA SIG Officer, Museum of Contemporary Art Photographer, Yale University Art Gallery); Chicago); Rosanna Flouty (Adjunct Assistant Presenters: Nicholas Griffith (Collections How can you lead your museum to offer Dale Kronkright (Head Conservator, Georgia Professor, Museum Studies, New York Technician, Bishop Museum); Andrew truly open access images of collection O’Keeffe Museum); Carla Schroer (Founder University); Pat Fraser; Heather Hart (Director Mandinach (Video Production Manager, objects in the public domain? Sharing open & Director, Cultural Heritage Imaging); of IT, The Broad) Balboa Park Online Collaborative); Adrianne images enables people to make new kinds E. Keats Webb (Imaging Specialist, Museum Russell, moderator (museum evangelist For the past two decades, museums have of meaning from museum collections Conservation Institute, Smithsonian and literary artist; Founder and Principal embraced the technology revolution by by freely using images as accurate Institution) Contributor, Cabinet of Curiosities); producing ever-smarter and more effective representations of physical objects, or Lisa Worley (Education Specialist, Texas Photogrammetry refers to the practice digital tools for interpretation and visitor digital raw material to be transformed, Historical Commission) of deriving 3D measurements from engagement. However, in our zeal to make or some creative mixture of both. This For many institutions, social media is an photographs. Recent technical advances in smart digital tools that serve our audiences, participatory session is for you if you want extension of their marketing department. digital cameras, computer processors, and many museums have neglected the very to open up your museum’s images, or you While there is no shortage of #museumlove computational techniques, such as sub-pixel best visitor engagement and informational already have, or you’re just plain interested among museum professionals online, image matching, make photogrammetry resource we have: people. A museum’s in open content. Please bring a question heritage organizations as a whole tend to a portable and powerful technique that public-facing staff—its “fourth platform”— on the topic so you’ll be ready if we ask struggle with working together to engage yields extremely dense and accurate 3D have the potential to be as important you! We’ll offer super-brief presentations communities. Provoking dialogue during surface data. It can be generated using a as print publications, web and mobile and then have a long conversation with major current events and truly engaging sequence of photos and captured with resources, and gallery walls for telling everyone. After a brief introduction to the broad audiences through social media are standard digital photography equipment, museum stories, sharing knowledge, and topic by Rob Lancefield, each panelist will not tasks we’ve historically excelled at. in a relatively short period of time. This creating empathetic and personalized speak for one or two minutes on how we Happily, this trend is changing, as more session will offer practical information experiences for guests. Projects such as the led our museum to open up images—with and more museum associations and social about the use of photogrammetry for Dallas Museum of Art’s Friends initiative— a close focus on the “how,” especially in media groups form. Looking to fill a void, 3D capture of museum objects. There is lauded for the groundbreaking technology regard to cultivating institutional buy-in. these groups all share one common value: growing interest in collecting 3D data platform that provides the DMA and We’ll speak in order of public launch of museums are stronger together and the about museum material to meet a variety its partners with rich data about visitor truly open images at our museums: the more collective online efforts we push of objectives including monitoring behaviors and preferences—rely on the

66 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 67 forward, the better we all do. Moderated by was brought to the forefront, and visitors 10:15 AM – 11:15 AM IN NEXT WEEK’S EPISODE…: SERIALIZING Adrianne Russell, co-founder and organizer were connecting directly with researchers PRESENTATIONS: THE ONLINE EXHIBIT of #MuseumsRespondToFerguson, our and seeing the garden around them through PUBLISHING / PRODUCTION Presenters: Elizabeth Hansen (Principal, panel will address the responsibilities of a scientific lens. This presentation will share Elizabeth Hansen Museum, Media and History institutions to respond to events like those the exhibit team’s style of digital storytelling, ROOM: MINNETONKA Services); Madeline Moya (Managing Director, in Ferguson, Indiana, and Baltimore. The specifically how they transform data, Chair: Victoria Portway (Head of Web & Texas Archive of the Moving Image) goal of the panel is to explore the idea that research papers, and field work into an New Media, Smithsonian National Air and Although user-generated content continues museums can and should talk—regionally, exciting exhibit, one which is bilingual Space Museum) to be a buzzword in online exhibition, it nationally, and internationally. Most museum in English and Spanish. . often amounts to nothing more than a missions have the idea of reaching broad EVALUATING STORYTELLER WWI: LOVE glorified talkback board. Comments or audiences and serving their local publics, USING QUALITATIVE METHODS TO & SORROW AT MELBOURNE MUSEUM stories are collected, but they are rarely but what if institutions start talking across EVALUATE DIGITAL IN-GALLERY Presenters: Scott Brewer (Co-CEO and integrated with curatorial content. We say city, county, and state lines? We can reach EXPERIENCES Co-Founder, Art Processors); Becky Sui we want to involve the public in telling their much broader audiences and connect Presenter: Cathy Sigmond (Research Zhen (Producer, Art Processors) own stories—but by the time we give them our visitors to the missions, stories, and Associate, Randi Korn & Associates, Inc.) an opportunity to participate, we’ve already collections of other institutions, and vice This presentation will discuss the mobile As in-gallery interpretation continues written their story, printed the panels, versa. It’s not a marketing thing but a application “Storyteller,” made to to evolve with the integration of screens designed the website, etc. However, the global community thing. accompany the World-War-One-themed (including mobile devices, touch tables, Love & Sorrow exhibition at Melbourne public often holds valuable information Social Media / Mobile and touch walls), so does the ability of Museum. The mobile application was an that could improve or even change the museums to capture digital data on ambitious project telling the stories of narrative of our exhibitions. How can we visitors’ experiences through these eight people and the impact of the First create a more inclusive approach to 10:15 AM – 11:15 AM platforms—and with the ability to capture World War on their lives. Designed to historical storytelling? How can we better PRESENTATIONS: so much data digitally comes the tendency work across iOS and Android devices, with integrate user-generated content into our IN-GALLERY / EDUCATION, to do so. These data sets yield a wealth limited content upon download and exhibits? How do we find these users? of new insight into visitors’ museum How do we sustain interest in projects PROJECT MANAGEMENT / an unlocking of character content only experiences, but digitally captured available once the visitor made it onsite that may need time to change or evolve? EVALUATION quantitative data only tells half of the to Melbourne Museum, not only did the In trying to determine answers to these story. What about the insights that can ROOM: HARRIET application have to provide a dense questions, consultant Elizabeth Hansen is only be gained by observing and talking amount of multimedia content; it also had partnering with the Texas Archive of the Chair: Kate Haley Goldman (Principal, with visitors? Drawing on formative to work with onsite infrastructure, indoor Moving Image to explore new approaches Audience Viewpoints Consulting) evaluations, this presentation will examine location information, and content arriving to the online exhibition of film. Using an the efficacy and value of using qualitative HOW A BOTANIC GARDENS USED from multiple management systems via episodic approach, the organization plans methods to collect data when evaluating TECHNOLOGY TO SHARE ITS HIDDEN the museum’s intranet. The presentation will to roll out thematic content on a weekly digital in-gallery components and SCIENTIFIC RESEARCH share insights from creative inspiration basis allowing users to contribute and experiences. I will discuss findings and discuss collaborating with third-party change the exhibit story as it develops. Presenter: Gavin Culbertson (Digital captured using these methods, the developers and multiple internal Content Specialist, Denver Botanic Gardens) strengths and weaknesses of different departments within the museum, as well as The Denver Botanic Gardens connects collection methods, and the importance technical challenges that were overcome 11:15 AM – 11:30 AM visitors to its researchers at the new Science of rigorous collection and analysis. and the app’s post-launch reception. NETWORKING BREAK Pyramid building and interactive exhibit. Based on these studies, I will consider Technical topics will include iOS and The Gardens not only provide a beautiful questions related to using qualitative Android application development and landscape of plants to enjoy, but also methods to evaluate digital in-gallery deployment and Raspberry Pi hacking. a laboratory for DNA investigation, an components and experiences. You herbarium for decades of specimen will leave this session armed with an collections, and a living museum that understanding of the importance of, and engages in research around the world. systematic approaches for, incorporating Sadly, most visitors never knew this! qualitative methods into evaluation at The solution became the realization of a your institution. futuristic vision: a combination of stunning physical design and creative digital interactives. Behind-the-scenes work

68 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 69 11:30 AM – 12:30 PM with its collections and relevance for all of 11:30 AM – 12:30 PM 11:30 AM – 12:30 PM ACCESSIBLE APPS: its audiences. DESIGNING EVIDENCE: DIGITAL PUBLISHING: TAKING TWO APPROACHES TO Stream: Accessibility PLANNING THE DATA YOU THE PLUNGE AND HOW TO DEVELOPING MOBILE TRACK TO CAPTURE SPECIFIC KEEP SWIMMING 11:30 AM – 12:30 PM PRODUCTS THAT UTILIZE BEHAVIOR ROOM: NOKOMIS PRINCIPLES OF UNIVERSAL CODE OF BEST PRACTICES IN ROOM: HARRIET Presenters: Susan Edwards (Associate DESIGN FAIR USE FOR THE VISUAL Presenter: Andrew Lewis (Digital Content Director, Digital Content, Hammer Museum); Jacques Haba (Digital Media Manager, ROOM: CALHOUN ARTS: PANEL DISCUSSION Delivery Manager, Victoria and Albert Nasher Sculpture Center); Ahree Lee (Senior ROOM: GREAT LAKES A2 Museum) Presenters: Sina Bahram (President, Prime User Experience Designer, J. Paul Getty This presentation will give you all you need Access Consulting, Inc.); Dan Davis (Manager, Presenters: Patricia Aufderheide (University Trust); Lauren Makholm (Production Media Group, Smithsonian National Museum Professor, School of Communication, to obtain user data specific to the unique Coordinator, The Art Institute of Chicago); of the American Indian); Nancy Proctor American University); Melissa Fournier design of your individual services. It will Tina Shah (Senior Web Applications (Deputy Director for Digital Experience and (Manager of Imaging Services and show you how to get data that accurately Developer, The Art Institute of Chicago); Communications, Baltimore Museum of Art) Intellectual Property, Yale Center for British reflects how your audiences are using the Kris Thayer (Audience Engagement features you intended them to, beyond Universal Design refers to a broad spectrum Art); Peter Jaszi (Professor of Law and Strategist and Senior Graphic Designer, standard analytics data, and will offer real- of ideas meant to produce products that Faculty Director of the Glushko-Samuelson Minneapolis Institute of Art) Intellectual Property Clinic, American life examples implemented in live V&A are inherently accessible to people with services, describing step-by-step how to Digital publishing is no longer just a disabilities. However, by implementing these University); Nancy Sims (Copyright Program trend but an everyday reality, one many Librarian, University of Minnesota) achieve it yourself when you get back. principles we can create experiences that Who should attend this session? You, if you institutions are tackling on various levels benefit all users and discover new definitions In early 2015, the College Art Association are responsible for designing, developing, and in various forms. Four museums will of accessibility as it applies to all museum (CAA) published the Code of Best Practices or managing digital services and want to come together and talk about their visitors. This session will feature an in Fair Use for the Visual Arts, a set of gather user-behavior evidence that is transformations into the digital publishing existing app being redesigned for use at principles addressing best practices in the tailored to your specific service, beyond world, presenting a variety of perspectives the Smithsonian National Museum of the fair use of copyrighted visual art material, simplistic page views, sessions, and so on. and projects and topics—from choosing the American Indian (NMAI) and an IMLS grant- and the result of an effort initiated by CAA This session shows you how to get subtler platform that’s right for your institution, to funded app development project that have in 2012. The code was developed through stuff using well thought-out event-tracking. measuring success after the project is each utilized the Principles of Universal discussions with visual arts professionals With the techniques described, you can launched, to challenges and changes in Design in their development. At NMAI, including artists, art historians, educators, compare prior motivation with actual workflows. This year the Nasher Sculpture location-aware technologies and a mobile museum professionals, and editors, and it onsite behavior; compare the relative use Center decided to publish its first digital- app will be used to create an experience reflects areas where consensus exists across of different interface elements; and review only publication; and with a lean staff and that allows low sight, blind, and non-English these communities. The code elaborates gestural interaction on touch devices to no designated publishing department, the speaking audiences to freely access on the application of fair use in areas of how much people scroll, zoom, or tap on shift was challenging. In April 2015, the exhibition content; the complete wall text, the visual arts including museum uses (print specific content. The presentation assumes Getty Research Institute published its rack rail information, and images for the and online exhibitions, catalogues, related a basic working knowledge of Google first born-digital scholarly publication, exhibition The Great Inka Road will be activities) and online access to archival Analytics (GA), but does not require expert Pietro Mellini’s Inventory in Verse, 1681. grouped into “stories” that users access material. Join the lead facilitators of the knowledge of it. If time allows, we will By November 2015, the Art Institute of via the STQRY app and beacon technology. code, Peter Jaszi and Patricia Aufderheide, take audience requests to look at your Chicago will have published five digital In another example, the Digita11y App along with copyright specialists in the websites and show how data capture scholarly catalogues, born out of the Getty could be applied retrospectively. project will create an open-source solution library, archive, and museum space, in Foundation’s Online Scholarly Catalogue that increases accessibility to collections a discussion about development of the Stream: Project Management / Evaluation Initiative in 2009. And by November 2015, by adding to mobile content through code, its reception, and its application. the Minneapolis Institute of Art (Mia) will crowdsourcing verbal description, American How does the code differ or expand upon have published at least twelve issues of Sign Language video, and translations earlier efforts that museums have looked Verso, a multimedia interactive magazine of other spoken and signed languages. A to when applying fair use to digital access for tablet. We need to think about digital museum that is not accessible is not just to visual art material? publishing not just as content distribution, failing its mission for a small percentage Stream: DAMs / Collection Management but also as an audience engagement tool— of visitors—it is missing the most a way to foster connection, conversation, transformational opportunity since the and relationships. Internet to provide deeper engagement Stream: Publishing/Production

70 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 71 11:30 AM – 12:30 PM embarking on a multi-year internal and what doesn’t. This presentation 2:00 PM – 3:00 PM PRESENTATIONS: transformation plan. This plan, which we highlights some of the ways the Brooklyn SKYWAYS BRIDGING SILOS: came to call “digital adaptation,” involves Museum has been approaching new teen BIG THINKING the adoption of core digital values across programming. While we have long- CONTENT AND PRODUCTION ROOM: GREAT LAKES A1 the entire museum rather than instantiating established, much-tweaked, and proven- STRATEGY FOR A COHESIVE them in a single department. By focusing successful teen programs, we have also Chair: Carolyn Royston (Independent USER EXPERIENCE on building internal capacity rather than spent the last few years exploring alternative Consultant) investing heavily in technology, the Blanton models we might offer the ever-increasing ROOM: GREAT LAKES A2 pool of teens who express interest in MORE THAN A MUSEUM: DIGITAL is beginning to realize impact on its Presenters: Alex Bortolot (Content joining us. This presentation will highlight TRANSFORMATION AT THE WARHOL audience that is disproportionate to its Strategist, Minneapolis Institute of Art); two programs which offer different models size. This presentation will model, explain, Jesse Heinzen, moderator (Multimedia Presenter: Jeffrey Inscho (Innovation Studio, of flexibility and adaptation. NYC Haunts and critique the Blanton’s approach for Director, Minnesota Historical Society); Carnegie Museums of Pittsburgh) was a summer program focused on digital attendees looking to adopt a similar “no Mandy Kritzeck (Digital Content Specialist, game design in the museum’s galleries, Museums, like nearly all organizations dollars, all sense” approach to digital Corning Museum of Glass); Jim Ockuly where students spent their time exploring, across public and private sectors, are adaptation at their own museums. Topics (Manager of Web and Mobile Services, acknowledging the enormous impact learning the basics of game design, and Minnesota Historical Society); Meaghan will include why building a Digital Media creating a mobile game to help visitors emerging technologies have on their Department probably isn’t a good idea; Tongen (Project Coordinator, Media & missions, operations, and business models. uncover a (fictional...or is it?) mystery by Technology, Minneapolis Institute of Art) why testing a program quickly in real time The evolving digital landscape promises examining collection objects for clues. BKM is better than having 327 meetings about The landscape of content channels, tools, benefits that touch virtually all areas of a Digital Artizens: Feminist Project, the newest it; how to turn one-off experiments into and opportunities for communicating to museum’s internal-facing processes and item on the Brooklyn Museum’s roster of sustainable programs; why most of your and with the public is evolving at a rapid external-facing initiatives. How, then, can teen programming, is a grant-funded, three- “website visitors” don’t actually exist; pace. This presents challenges and an institution with finite resources make year program that will use a feminist lens opportunities for content creation and the most of this vast digital promise? why usability is more important than to see how art history, politics, and pop use from both public and internal user How can we leverage technology for the functionality; and how to redesign your culture combine, and will enable teens to largest institutional impact? The Andy website without using any damned Post-It explore the Brooklyn Museum (home to the experience perspectives. In the typical Warhol Museum is tackling these questions notes. Throughout, we will emphasize Elizabeth A. Sackler Center for Feminist siloed institution, it is often difficult for head-on with its first formal digital ideas and concepts that attendees can Art) collections. staff in individual departments to step strategy. More than a Museum: Digital implement quickly at their own museums. back and look at their institution as it Strategy 2015–2017 is designed to be 12:30 PM – 2:00 PM appears in totality to the public. This session will explore three institutions’ a living document that can evolve as 11:30 AM – 12:30 PM technology rapidly alters the surrounding BIG SIG LUNCH approaches to moving toward a more world. The strategy is published as an PRESENTATIONS: SPONSORED BY JOHNS HOPKINS cohesive user experience across all open-source document on GitHub under a IN-GALLERY / EDUCATION UNIVERSITY content channels, particularly new Creative Commons license. In this session, and evolving digital channels. In 2013, ROOM: MINNETONKA Jeffrey Inscho will discuss the philosophy Pre-registration was required, and this the Minneapolis Institute of Art (Mia) event is SOLD OUT. behind The Warhol’s open strategy; how Chair: Rosanna Flouty (Adjunct Assistant established a cross-functional team to the museum was able to overcome Professor, Museum Studies, New York ROOM: GREAT LAKES B collaborate, iterate, and strategize about institutional inertia to collaboratively draft, University) Join the MCN Board and Special Interest content; and with enhanced tools for publish, and implement the document; and Group (SIG) Chairs for an informal lunch constituent relationship management and the organizational change the strategy has LO(O)SE YOUR STRUCTURE! FLEXIBILITY and networking session. Get to know others enterprise content management, Mia will triggered in its first six months of use. IN TEEN PROGRAMMING working in your (sub-) field and learn more continue to learn what content resonates Presenters: Lindsay Catherine Harris about how our SIGs keep the conversation most with visitors and work to deliver that NO DOLLARS, ALL SENSE: DIGITAL (teaching artist and museum educator); going year round! Run by MCN members, in a consistent and efficient manner. The ADAPTATION AT THE BLANTON MUSEUM Rachel Ropeik (Manager of Public the SIGs provide a space for like-minded Corning Museum of Glass enlists a cross- OF ART Engagement, Solomon R. Guggenheim professionals to pursue niche interests departmental group to manage web Museum) Presenters: Alie Cline (Digital Content related to MCN’s overall mission. They’re content and monitor areas of the museum’s Strategist, Blanton Museum of Art); Mary One-size-fits-all solutions are getting ever a great way to connect with peers who website and public digital projects. And Myers (Media Coordinator, Blanton Museum further away from the reality of our share your passion and to develop your in 2014, the Minnesota Historical Society of Art); Koven Smith, moderator (Director of museums. It’s evident that with all of our professional relationships. New to MCN? formed a cross-departmental group to Digital Adaptation, Blanton Museum of Art) audiences, and when you run education Don’t yet belong to a SIG? No problem! establish best practices, standards, and In late 2014, the Blanton Museum of Art programs for teens, you have a chance to This annual SIG Lunch welcomes everyone tools that support agile and efficient began to step up its digital game by get immediate feedback on what works who pre-registered. content creation for a more cohesive

72 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 73 public user experience. The session will 2:00 PM – 3:00 PM questions do you have? What will you CLOUDY WITH A CHANCE OF SUCCESS explore the balance between quality, be digging into next? Plus: plenty of NEW MUSEUM TECHNOLOGY Presenter: Jim Coleman (Manager, design, and usability standards and staff opportunities for questions and answers. LEADERS REFLECT ON THEIR Information Technology Business autonomy; project filtering processes that Stream: Leadership/Strategy Relationships, The University of Arizona), address institutional priorities, institutional ADVENTURES Joseph Rheaume (Digital Projects strategies, and sustainability; content ROOM: GREAT LAKES A1 Coordinator, Center for Creative development processes and systems that 2:00 PM – 3:00 PM Photography) enhance creation, sharing, and repurposing Presenters: Doug Allen (CIO, The Nelson- A preeminent research and exhibition center of content and foster collaboration between Atkins Museum of Art); Anne Bennett PRESENTATIONS: for photography, the Center for Creative departments; and evolving staff roles— (CIO, Toledo Museum of Art); Douglas DAMS / COLLECTION Photography (CCP) at the University of balancing the traditional role of service Hegley, moderator (Director of Media and Technology, Minneapolis Institute of Art); MANAGEMENT Arizona has an active program to digitize areas with capacity-building across the Tim Rager (Director of Technology, Seattle ROOM: MINNETONKA its collection of more than 150,000 fine institution. Art Museum); Richard Scott (Director of prints as well as more 5,000,000 archival Chair: Eric Longo (Executive Director, MCN) Stream: Big Thinking Information Systems, Detroit Institute of items. Its digital content of more than Arts); Bryon Thornburgh (Director of GIVE THOSE PAPER FILES LEGS! seventeen terabytes of archival image, Technology, Denver Art Museum) PLANNING AND PRIORITIZING audio, and video files is growing by more 2:00 PM – 3:00 PM In the past eighteen months, the museum CURATORIAL RESEARCH FOR than two terabytes per year. Creating, WOMEN IN TECHNOLOGY sector has seen an influx of new, DIGITIZATION, DISCOVERY, AND managing, storing, and exposing these experienced technology leaders. Five of INTERACTION digital collections has proved challenging. ROOM: HARRIET As part of a change in reporting these professionals will participate in a Presenter: Kate Blanch (Database Presenters: Brinker (Meredith) Ferguson relationships, we have looked to the moderated discussion to share their fresh Administrator, The Walters Art Museum) (University of California Santa Cruz); Emily perspectives on technology in the museum university’s central IT organization to help Lytle-Painter (Senior Digital Content Manager, and cultural heritage arena. Each brings A two-year National Endowment for the re-architect how it creates and manages Los Angeles County Museum of Art) a unique set of experiences and a deep Humanities grant facilitated planning, digital assets. This presentation will focus Following the talk generated at the Women knowledge base to their new posts. Let’s assessment, and pilot digitization activities on how we have been moving our assets in Technology event at MCN 2014, and find out what they’ve observed, how they related to the Walters’ curatorial research from local storage to a combination of continued at Museums & the Web 2015 in are applying their skills, and what the future materials, which span from the early 1900s local and cloud-based vendors. We will Chicago, we will continue discussions about holds for all five at their new organizations. to the present day. The content of these lay out the full problem set and explain supporting women working in technology This session will be a moderated discussion materials provides expanded knowledge of how the CCP is using and planning to use in the museum sector. We will expand the that includes discussion around the the origins of the collection and strengthens cloud services to meet its goals in service discussion this year to include a new subject: following questions: Why did you join our our understanding of the people it has of the University and its customers. We the acquisition of new skills. Specifically, field? How did you get recruited? What engaged over time. Over two years, archives will look at content discovery (How much we would like to give an introduction to sold you on the job? What sector(s) did and digital resources staff counted, do we really have content management? finding the right resources for learning you come from, and what do you bring considered, and re-imagined the gems and Do we know where our resources are and about the semantic web, HTML, CSS, and from that experience into your new field? junk that have accumulated in filing how objects relate to each other?), vendor JavaScript, and to invite interested museum What should museums be integrating or cabinets for nearly 100 years. Tough selection (What did we need from a vendor? professionals to take part in an online implementing that you have experience questions were asked about the changing What can we do ourselves, what resources challenge that will take place between with in your previous stop(s)? What have validity of research materials over time, were necessary, and what did we have MCN 2015 and MW 2016. Our goals for this you observed in our field so far? What and how to activate this kind of supporting done?), and more—getting to real costs women-in-technology event at MCN 2015 surprised you—did anything really make documentation so it can be meaningful and strategies when using local and cloud are to inspire, with a featured short talk by your jaw drop? What’s giving you the and relevant (or at least referenced) in our storage, and rethinking file formats for a prominent woman in the field; to network, biggest headaches so far? What do you digital world. Focusing on the white paper immediate and archival use. with time to meet new people and build see as most entrenched in museums? How that resulted from the planning grant, this support system; and to challenge, with an does it differ from your past experience? presentation will discuss all phases of opportunity to build skills and extend your Okay, honestly, did you think it would be planning, from completing a physical network of support. “easy”? Has it been? How could we be inventory, defining and prioritizing content types for digitization, and creating a Stream: Big Thinking “more popular” with the commercial sector—get on their radar, get better CIDOC-CRM data model, to finding ways services? Are we really under-resourced? to provide access for the public. How do we compare to your previous stop(s)? Any advice for us? Please! What

74 | THE INVISIBLE ARCHITECTURES OF CONNECTED MUSEUMS #MCN2015 / @MuseumCN | 75 2:00 PM – 3:00 PM INDOOR POSITIONING IS NOT ABOUT 3:00 PM – 4:00 PM set priorities for technology planning, PRESENTATIONS: THE BLUE DOT, IT’S ABOUT THE VISITOR CLOSING PLENARY: LOOKING research, and practice. Responding to the needs of the sector, the 2015 Museum EMERGING TECHNOLOGIES Presenter: Matt Tarr (Director, Digital TOWARDS THE FUTURE: NMC Architect) Edition added new sections that outline Room: Calhoun HORIZON REPORT the implications of trends and challenges A lot of highly contentious discussion for policy makers, museum leaders, and Chair: Jane Alexander (Chief Information ROOM: GREAT LAKES C regarding the problem of indoor positioning practitioners. In this conversational, talk- Officer, The Cleveland Museum of Art) is swirling around the cultural space. The Presenters: Suse Cairns (Director of Audience show style discussion, presenters (and promise of pinpointing our visitors’ exact Experience, Baltimore Museum of Art); DIGITAL AMBITION: IBEACONS, UNIVERSAL the audience) will explore the synergies locations seems so self-evident that few Alex Freeman (Director, Membership and DESIGN, AND THE VISITOR EXPERIENCE between #MCN2015 and the current Horizon organizations pause to consider what they Special Projects, New Media Consortium); AT THE CANADIAN MUSEUM FOR HUMAN Report. We will draw links among topics will do with sub-meter accuracy. At the Nik Honeysett (CEO, Balboa Park Online RIGHTS featured in the report and the major themes Collaborative); Carolyn Royston (Independent American Museum of Natural History, and conversations that surface during the Presenter: Scott Gillam (Manager, Digital Consultant) we were forced by precedent to seek to conference, including such topics as cross- Platforms at Canadian Museum for Human leverage indoor positioning for wayfinding, Every year, the MCN conference draws museum collaboration, emphasis on online Rights | Musée canadien pour les droits de but that’s just the beginning. As we’ve together professionals working at the audiences, location-based services, an la personne) assembled a system from the best available cutting edge of museum practice to increasing focus on data collection, and The Canadian Museum for Human Rights technologies with Bluetooth Low Energy examine the current trends facing the more. The session will conclude by looking (CMHR) in Winnipeg opened to the public (BLE), we’ve also gone back to the drawing sector. Similarly, the NMC Horizon Report > toward the future and asking: “What do in September 2014. This is Canada’s first board—and analytics and visitor surveys— 2015 Museum Edition, guided by a panel we think we’ll be talking about in 2016, national museum created since 1967 and to address indoor positioning from a visitor- of more than fifty international museum and why?” the first national museum located outside first perspective. As I literally walked the experts, helps museums and universities of the National Capital Region, Ottawa. In half-million square feet of public museum it, more than 47,000 square feet of digitally space, placing more than 700 BLE beacons rich, mixed-media installations explore the onto the walls of 25 buildings of varied subject of human rights, promote respect construction materials and methods, I was for others, and encourage reflection and thinking not just about coverage or radio- dialogue. Dialogue is a key word at the frequency interference; I also was thinking Photo courtesy of New Orleans Convention & Visitors Bureau CMHR. The word is a metaphor for the about interpretive media and what we museum’s approach to experience design— would say to a visitor identified as “being in a reciprocal relationship where the museum this place.” In order for cultural institutions informs the visitor and the visitor also not to waste money on unused gimmicks, informs the museum. The entirety of the the answers to many questions need to museum and exhibits were built with be in place before selecting an indoor inclusive design and accessibility in mind. positioning system. The CMHR’s opening day was only the beginning, and we continue to look for ways to improve the experience of visitors. The presentation will include innovative concepts developed for in-gallery, mobile, and remote endpoint solutions for the CMHR, including the integration of iBeacons to deliver accessible content to over 120 universal access points inside the museum.

MCN 2016 | NOVEMBER 1–4, 2016 n�w orl��ns

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