Elegant Air BUSINESS PLAN Executive Summary...... 1 Our Company...... 2 Packages...... 3 Meet The Team...... 4 Market Research...... 5 Service Line...... 8 TABLE OF Marketing & Sales...... 11 Flowchart...... 13 CONTENTS Location...... 14 Personnel...... 16 Equipment...... 17 Budgeted Hour Rates...... 18 Terms and Conditions...... 20

EXECUTIVE SUMMARY

Product Future of the Company

We provide cinematic drone footage of After our business is established, we want to to couples and other expand our company and open up locations videographers to use in their in different regions across the United States. films. We will work with both large and Also, use our expertise in capturing aerial small weddings and accommodate their video in other industries such as city planning, budgets. agriculture, and sports.

Customers

The target audience is predominantly wealthy couples getting married that want to have a unique wedding video. Mission Statement

To capture cinematic aerial in a quality manner.

OUR Legal Structure COMPANY We are a LLC, Headquartered in Houston, Texas.

2 PACKAGES

Rising Ruby - The Best Of The Best

Use of high powered equipment. A four man team to capture video and photos and eight full hours of coverage. Quick thirty second highlight film, five minute short synopsis film and a full one hour thirty min documentary film. Finally, seventy-five edited pictures printed in a photobook.

Soaring Silver - Above and Beyond

A three man team to capture video and photos. Full five hours of coverage and thirty second highlight film, five minute short synopsis and one hour documentary film. Including, fourty edited pictures printed in a photobook.

Standard - Regular

A three man team to capture photos and video. We provide four hours of coverage, ninety second highlight film, and fourty-five minutes documentary film. Including, twenty-five edited pictures printed in a photobook. 3 JASON MOORE President

JEREMY JUAREZ Chief Marketer

MEET BROOKE DANTZLER THE TEAM Lead Designer

MICHAEL DENISON Video Director

4 MARKET RESEARCH Industry

Elegant Air will operate in the wedding videography industry. Our work will be with both wealthy clients as well as clients on a budget who want unique aerial wedding videos. The wedding industry is currently on the upswing allowing for us to obtain various clients quickly.

MARKET Regulations

RESEARCH Elegant Air must meet all Federal and state regulations concerning video and the operation of drones. Specifically, Texas Government Code, Chapter 423 - Use of Unmanned Aircrafts.

6 MARKET RESEARCH

Detailed Description of Customers

The target customers are couples about to married as well as individual wedding video companies that want to add aerial footage to their films but do not have the means to do so themselves. That is where we come in, we set up a contract with the wedding video company that would like our footage and provide them with our service.

Company Advantages

Our advantages stem from a complete understanding of consistently progressing video and photography equipment. We constantly upgrade our equipment. Our editing techniques are top-notch because we constantly train on new methods. Our determined team excels at providing top quality results in a timely manner meaning you get your product faster and with higher quality images and videos. We offer more ways to store your data in the cloud and through hard copies so even if you lose your photobook or your videos, call us we will have copies. SERVICE LINE SERVICE LINE

Product/Service Pricing Structure

Services Include: Elegant Air offers services at an hourly rate using the · Consumer wedding videography following labor categories and rates: · Consumer aerial wedding videography · Company President, $20 · Outsource drone footage to wedding companies · Lead Designer, $20 · Outsourced drone footage to other industries · Chief Marketer, $20 · Agriculture drone footage · Video Director, $20 · City planners using drone footage · Assistants, $12 · Drone footage for sports leagues

9 Product Lifecycle

All services are rendered to clients and upon approval are released to their use. Footage remains on hard drives and hard copies for seven years. After which it is discarded.

Intellectual Property Rights

Elegant Air is a trademarked name in the state of Texas, and we have protection of our proprietary processes and other intellectual property, such as our logo. We have also registered our domain name and parked relevant social media accounts for future use and to prevent the likelihood of someone impersonating one of our consultants. Each SERVICE video created or reproduced is held by the copyright owner, Elegant Air. Copies or use outside of our guidelines will be LINE prohibited in any form.

Research and Development

The company is planning to conduct the following research and development in fields that are developing new drones and videography equipment for future use. As the company grows, we plan to constantly upgrade our equipment by researching the best models.

10 MARKETING & SALES Growth Strategy

To grow the company, Elegant Air will do the following: · Network at the wedding industry events to get our name into the right circles. · Establish a company website that contains engaging multimedia content about our services. · Advertise in publications.

How to Sell

Currently, the main ways of selling our service will pertain to utilizing social media and variable data to attract our clients. We will also research areas of interest that have demographics MARKETING in relation to our ideal customers. & SALE

Customer Communication Elegant Air will communicate with its customers by: · Meeting with local managers within targeted companies. · Using social media such as Twitter, YouTube, Facebook, and LinkedIn. · Providing contact information on the company website.

12 WORKFLOW

13 LOCATION FACILITY VIEW

14 LOCATION FLOOR PLAN

15 JASON MOORE VIDEO EDITORS(2) RESEARCHER PRESIDENT $40,000/YEAR $40,000/YEAR $100,000/YEAR

PHOTO EDITORS(2) CONSULTANT JEREMY JUAREZ $40,000/YEAR $25,000/YEAR CHIEF MARKETER $60,000/YEAR

FILM CREW (3) RECEPTIONIST $40,000/YEAR $25,000/YEAR BROOKE DANTZLER LEAD DESIGNER LIST OF PERSONNEL $60,000/YEAR PHOTO CREW(4) $40,000/YEAR EQUIPMENT

MICHAEL DENSION VIDEO DIRECTOR $75,000/YEAR

16 Equipment Total

DJI Mavic 2 Pro $1,499.99 DJI Inspire 2 Professional $10,110.10 Mavic Pro ND Filters Set $59.00 Rode VideoMic Directional Video Condenser Microphone with Mount $117.85 Panasonic HC-X1000 4K-60p/50p Camcorder with High-Powered 20x Optical Zoom and $2,249.95 Professional Functions (Black) + 3 Piece Filter Kit (UV+CPL+FLD) + 36 PIN LED Video Light + 5 Foot HDMI Cable Canon XC15 4K UHD Professional Camcorder $1,999.00 Dolica GX600B200 Proline GX Series 60-Inch Aluminum Tripod and Ball Head Combo for DSLR $49.95 Neewer 2 Packs Dimmable Bi-Color 480 LED Video Light and Stand Lighting Kit Includes: 3200- $149.99 5600K CRI 96+ LED Panel with U Bracket, 75 inches Light Stand for YouTube Studio Photography, Video Shooting CPU Solutions Video Editing System Intel i7 8700K 3.7~4.3Ghz SIX Core, 32 GB RAM, 512GB $2,049.99 NVMe SSD & 2TB HDD, Windows 10 Pro, NVIDIA Quadro P2000 w/5GB

VIOTEK GN32DB 32-Inch Curved Gaming Monitor FreeSync, 1440p 144Hz WQHD Samsung VA $389.99 Panel, DVI HDMI 2.0 DisplayPort - VESA

Bose Companion 2 Series III Multimedia Speakers - for PC (with 3.5mm AUX & PC input) $99.00 LIST OF Elgato Green Screen - Collapsible Chroma Key Panel for Background Removal with auto-Locking $159.95 Frame, Wrinkle-Resistant Chroma-Green Fabric, Aluminum Hard case, Ultra-Quick Setup and Breakdown EQUIPMENT Canon PIXMA PRO-100 Professional Photo Printer $326.00 Tribesigns Modern Simple Style Computer Desk PC Laptop Study Table Office Desk Workstation for $106.99 Home Office, Black + Black Leg

AmazonBasics Mid-Back Office Chair, Black $64.99 Seagate Expansion 2TB Portable External Hard Drive USB 3.0 (STEA2000400) $64.99 Adobe Creative Cloud $52.99 /month

17 BUDGETED HOUR RATES BUDGETED HOUR RATES

BHRs ALL INCLUSIVE HOURLY COSTS MANUFACTURING HOURLY COSTS 90% $288.17 $261.92 Film Crew 85% $305.12 $277.93 80% $324.19 $294.66 90% $62.68 $36.43 Consultation 85% $66.37 $38.58 80% $70.51 $40.99 90% $86.30 $69.08 Photo Editors 85% $91.38 $73.14 80% $97.09 $77.71 90% $41.52 $26.82 Photo Studio 85% $43.96 $28.40 80% $46.71 $30.17 90% $15.80 $2.98 Rendering 85% $16.73 $3.16 80% $17.78 $3.35 90% $45.10 $30.40 Research 85% $47.75 $32.18 80% $50.73 $34.20 90% $86.38 $69.15 Video Editors 85% $91.46 $73.22 19 80% $97.17 $77.79 TERMS & CONDITIONS

The following terms and conditions are set out to help all parties be aware of and clear about the services provided for their wedding day Drone Filming and the responsibilities of all parties involved. Weddings are filmed as ​ they happen with no retakes normally possible. It is this spontaneity that • Drone footage is part of all our available packages including: Rising makes them so special and memorable. Ruby, Soaring Silver and Standard. • Drones cannot fly in strong winds or any kind of rain. We will The booking form and these terms and conditions form an integral part endeavor to try and launch the drone at some point in the day if the of the booking contract and there will be no variation unless accepted in usual timings, such as the drinks reception, are made impossible due writing by both parties. to bad weather. If we are unable to take any drone footage during the day, we will refund the cost of the drone footage. We will keep a close eye on the forecast and will let you know 48 hours before the

Deposit/Payment wedding day if it looks like we are unable to fly. • It is the couple’s responsibility to obtain permissions from the venue. • A non-refundable deposit of $200 is required to secure a booking. We are of course happy to liaise with them if they wish to see our • Full payment of the remaining balance is required 30 days before the CAA permission, public liability or insurance details. Please do bear wedding date. in mind that even with all of these documents in place, some venues will still not allow any drones at the venue. • We will comply with all rules and regulations set out by the CAA Cancellation to ensure safe flying at all times, including but not limited to safe distances from all people and buildings and the drone cannot fly • All cancellations must be in writing (email or letter). directly overhead of a mass group of people for safety reasons. • Should, for whatever reason, you have to cancel the booking the • If for any reason we feel that it is unsafe to fly on the day, our following charges will be applicable: decision is final and we will refund the cost of the drone footage. - More than 30 days before the wedding date the balance will not be • Filming will take place usually during part of the chargeable and the non-refundable deposit retained. and also shots will be taken of the venue at a suitable time. If any - Less than 30 days before the wedding date the full balance is other shots are requested, we must be made aware of this before the chargeable and the non-refundable deposit retained. wedding day. • Should, for whatever reason, we need to cancel there will be a full refund of all monies paid which is the limit of any liability on the part of Elegant Air. 20 Filming Editing

• It is your responsibility to obtain any permissions, licenses and pay any fees to • If there is any particular music you would like to be included in your film any venues/locations or entertainers/musicians performing, where filming will please let us know before your wedding day. We will advise you if there are any take place (if applicable). particular issues with your choice. If no specific music is requested, we will • Unless you advise us otherwise, we will assume all persons attending the choose appropriate music. wedding have consented to being filmed. • We aim to have a copy of the final film available for you within 90 days of your • We respect the wishes and regulations of anyone officiating at the wedding wedding day. However, this is only a guide as a quality product is important for ceremony which may limit where we position cameras and other equipment. both us and you. There may be other restrictions such as a limit to movement around the venue • You must notify us in writing (email or letter) within 7 days of receipt of the or certain parts of the ceremony which we are not allowed to film. final DVD/Blu-Ray/USB of any faults or playback issues and we will make • We make every effort to produce a quality film and ensure all our equipment every reasonable attempt to resolve them. Should we not hear from you within is of the highest quality and regular maintained. We employ several back-up 7 days we will assume you are happy with the DVD/Blu-Ray/USB. strategies for sound and vision however, we cannot be held responsible for • All editing decisions are to the videographer’s discretion. We advise couples any lighting, sound or interference issues caused by circumstances outside our to watch examples of our work online at our company website, including the control. This includes camera/equipment failure, adverse lighting, noise issues full film example, to familiarize themselves with our style of work. We will of and restrictions imposed by venues. course do our utmost to include suggestions and ideas from couples, providing • We use our professional expertise and discretion to ensure that significant parts these are made in writing (letter or email) and before the wedding day, of the day are recorded. Unfortunately, we cannot guarantee that we will be able however, we cannot guarantee that they will be included. to record every aspect of the day as filming takes place ‘live’. We retain artistic • All main wedding films, regardless of package, are edited in the ‘short-form’ license. style and again couples are advised to read the information on the website to • We make every effort to arrive at locations on time, but we cannot be held familiarize themselves with this style. Films can be edited with a ‘traditional responsible for lateness or non-attendance caused by circumstances outside edit’ if we are notified in writing (letter or email) before the wedding day. our control such as traffic delays, severe weather conditions, unforeseen Couples are advised however, that the content, style and amount of footage illness/incapacity, accident, technical, camera or equipment failure. In such recorded on the day is the same with both edits. circumstances we will contact you as soon as possible to discuss alternative • Elegant Air retains copyright of all materials recorded by them and it is not our arrangements. policy to offer the raw footage to couples or third parties. • We aim to be as discreet as possible during the day and work alongside the • All other re-edits or any additional changes will be charged at the rate of $75.00 official photographer in any. We follow the events of the day as they happen per hour of editing time. and therefore, are not in control of the setting. This may lead to some images being in high shadow/contrast or partial/temporary obstruction of subjects being filmed or issues of low/mumbled/no sound. We may be unable to take Promotional material footage if the official photographer is not willing to allow filming when they are working. • Elegant Air retains copyright of all material recorded by them. • Whilst we aim to film as much as possible during the day, we cannot guarantee • We reserve the right to display parts of your video online and via social media. a minimum amount of footage that will be taken on the day or a minimum length for a couple’s film, this is due to the ‘live-event’ nature of the day and the unique structure of each individual wedding. Liability

Health and Safety • In the unlikely event of complete equipment failure or other circumstances outside our control which means we are unable to film your wedding you will • We will work with Health and Safety issues in mind and reserve the right not to receive a full refund. We will not be liable for any further damages. film in dangerous or unsafe situations.

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