Elegant Air BUSINESS PLAN Executive Summary
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Elegant Air BUSINESS PLAN Executive Summary.......................................................................................................1 Our Company...............................................................................................................2 Packages..........................................................................................................................3 Meet The Team..............................................................................................................4 Market Research...........................................................................................................5 Service Line...................................................................................................................8 TABLE OF Marketing & Sales........................................................................................................11 Flowchart......................................................................................................................13 CONTENTS Location........................................................................................................................14 Personnel......................................................................................................................16 Equipment....................................................................................................................17 Budgeted Hour Rates..................................................................................................18 Terms and Conditions................................................................................................20 EXECUTIVE SUMMARY Product Future of the Company We provide cinematic drone footage of After our business is established, we want to weddings to newlywed couples and other expand our company and open up locations wedding videographers to use in their in different regions across the United States. films. We will work with both large and Also, use our expertise in capturing aerial small weddings and accommodate their video in other industries such as city planning, budgets. agriculture, and sports. Customers The target audience is predominantly wealthy couples getting married that want to have a unique wedding video. Mission Statement To capture cinematic aerial videography in a quality manner. OUR Legal Structure COMPANY We are a LLC, Headquartered in Houston, Texas. 2 PACKAGES Rising Ruby - The Best Of The Best Use of high powered equipment. A four man team to capture video and photos and eight full hours of coverage. Quick thirty second highlight film, five minute short synopsis film and a full one hour thirty min documentary film. Finally, seventy-five edited pictures printed in a photobook. Soaring Silver - Above and Beyond A three man team to capture video and photos. Full five hours of coverage and thirty second highlight film, five minute short synopsis and one hour documentary film. Including, fourty edited pictures printed in a photobook. Standard - Regular A three man team to capture photos and video. We provide four hours of coverage, ninety second highlight film, and fourty-five minutes documentary film. Including, twenty-five edited pictures printed in a photobook. 3 JASON MOORE President JEREMY JUAREZ Chief Marketer MEET BROOKE DANTZLER THE TEAM Lead Designer MICHAEL DENISON Video Director 4 MARKET RESEARCH Industry Elegant Air will operate in the wedding videography industry. Our work will be with both wealthy clients as well as clients on a budget who want unique aerial wedding videos. The wedding industry is currently on the upswing allowing for us to obtain various clients quickly. MARKET Regulations RESEARCH Elegant Air must meet all Federal and state regulations concerning video and the operation of drones. Specifically, Texas Government Code, Chapter 423 - Use of Unmanned Aircrafts. 6 MARKET RESEARCH Detailed Description of Customers The target customers are couples about to married as well as individual wedding video companies that want to add aerial footage to their films but do not have the means to do so themselves. That is where we come in, we set up a contract with the wedding video company that would like our footage and provide them with our service. Company Advantages Our advantages stem from a complete understanding of consistently progressing video and photography equipment. We constantly upgrade our equipment. Our editing techniques are top-notch because we constantly train on new methods. Our determined team excels at providing top quality results in a timely manner meaning you get your product faster and with higher quality images and videos. We offer more ways to store your data in the cloud and through hard copies so even if you lose your photobook or your videos, call us we will have copies. SERVICE LINE SERVICE LINE Product/Service Pricing Structure Services Include: Elegant Air offers services at an hourly rate using the · Consumer wedding videography following labor categories and rates: · Consumer aerial wedding videography · Company President, $20 · Outsource drone footage to wedding companies · Lead Designer, $20 · Outsourced drone footage to other industries · Chief Marketer, $20 · Agriculture drone footage · Video Director, $20 · City planners using drone footage · Assistants, $12 · Drone footage for sports leagues 9 Product Lifecycle All services are rendered to clients and upon approval are released to their use. Footage remains on hard drives and hard copies for seven years. After which it is discarded. Intellectual Property Rights Elegant Air is a trademarked name in the state of Texas, and we have protection of our proprietary processes and other intellectual property, such as our logo. We have also registered our domain name and parked relevant social media accounts for future use and to prevent the likelihood of someone impersonating one of our consultants. Each SERVICE video created or reproduced is held by the copyright owner, Elegant Air. Copies or use outside of our guidelines will be LINE prohibited in any form. Research and Development The company is planning to conduct the following research and development in fields that are developing new drones and videography equipment for future use. As the company grows, we plan to constantly upgrade our equipment by researching the best models. 10 MARKETING & SALES Growth Strategy To grow the company, Elegant Air will do the following: · Network at the wedding industry events to get our name into the right circles. · Establish a company website that contains engaging multimedia content about our services. · Advertise in publications. How to Sell Currently, the main ways of selling our service will pertain to utilizing social media and variable data to attract our clients. We will also research areas of interest that have demographics MARKETING in relation to our ideal customers. & SALE Customer Communication Elegant Air will communicate with its customers by: · Meeting with local managers within targeted companies. · Using social media such as Twitter, YouTube, Facebook, and LinkedIn. · Providing contact information on the company website. 12 WORKFLOW 13 LOCATION FACILITY VIEW 14 LOCATION FLOOR PLAN 15 JASON MOORE VIDEO EDITORS(2) RESEARCHER PRESIDENT $40,000/YEAR $40,000/YEAR $100,000/YEAR PHOTO EDITORS(2) CONSULTANT JEREMY JUAREZ $40,000/YEAR $25,000/YEAR CHIEF MARKETER $60,000/YEAR FILM CREW (3) RECEPTIONIST $40,000/YEAR $25,000/YEAR BROOKE DANTZLER LEAD DESIGNER LIST OF PERSONNEL $60,000/YEAR PHOTO CREW(4) $40,000/YEAR EQUIPMENT MICHAEL DENSION VIDEO DIRECTOR $75,000/YEAR 16 Equipment Total DJI Mavic 2 Pro $1,499.99 DJI Inspire 2 Professional $10,110.10 Mavic Pro ND Filters Set $59.00 Rode VideoMic Directional Video Condenser Microphone with Mount $117.85 Panasonic HC-X1000 4K-60p/50p Camcorder with High-Powered 20x Optical Zoom and $2,249.95 Professional Functions (Black) + 3 Piece Filter Kit (UV+CPL+FLD) + 36 PIN LED Video Light + 5 Foot HDMI Cable Canon XC15 4K UHD Professional Camcorder $1,999.00 Dolica GX600B200 Proline GX Series 60-Inch Aluminum Tripod and Ball Head Combo for DSLR $49.95 Neewer 2 Packs Dimmable Bi-Color 480 LED Video Light and Stand Lighting Kit Includes: 3200- $149.99 5600K CRI 96+ LED Panel with U Bracket, 75 inches Light Stand for YouTube Studio Photography, Video Shooting CPU Solutions Video Editing System Intel i7 8700K 3.7~4.3Ghz SIX Core, 32 GB RAM, 512GB $2,049.99 NVMe SSD & 2TB HDD, Windows 10 Pro, NVIDIA Quadro P2000 w/5GB VIOTEK GN32DB 32-Inch Curved Gaming Monitor FreeSync, 1440p 144Hz WQHD Samsung VA $389.99 Panel, DVI HDMI 2.0 DisplayPort - VESA Bose Companion 2 Series III Multimedia Speakers - for PC (with 3.5mm AUX & PC input) $99.00 LIST OF Elgato Green Screen - Collapsible Chroma Key Panel for Background Removal with auto-Locking $159.95 Frame, Wrinkle-Resistant Chroma-Green Fabric, Aluminum Hard case, Ultra-Quick Setup and Breakdown EQUIPMENT Canon PIXMA PRO-100 Professional Photo Printer $326.00 Tribesigns Modern Simple Style Computer Desk PC Laptop Study Table Office Desk Workstation for $106.99 Home Office, Black + Black Leg AmazonBasics Mid-Back Office Chair, Black $64.99 Seagate Expansion 2TB Portable External Hard Drive USB 3.0 (STEA2000400) $64.99 Adobe Creative Cloud $52.99 /month 17 BUDGETED HOUR RATES BUDGETED HOUR RATES BHRs ALL INCLUSIVE HOURLY COSTS MANUFACTURING HOURLY COSTS 90% $288.17 $261.92 Film Crew 85% $305.12 $277.93 80% $324.19 $294.66 90% $62.68 $36.43 Consultation 85% $66.37 $38.58 80% $70.51 $40.99 90%