Digital and Millennials, the Greatest Economic Explosive
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March 2019 Second edition INTERNATIONAL e-INDIGitaL AND MILLENNDIAIALS, THE GREatEST ECONOMIC EXPLOSIVE FORMULA IN THE WORLD BUSINESS POWER 100 Infrastructure, Hi-Tech, All the big names Health, Food, Fashion, in Milan-Mumbai Cosmetics ... All the business relations opportunities from a rapidly growing market THE ItaLIAN WaY Tips and stories from managers and businessmen who hit the bull’s eye Air Italy ING.indd 20 09/01/19 13:43 March 2019 CONTENTS INTERNATIONAL INDIAITALY INDIA TODAY INDIAN LOOK BUSINESS People, trends, flash The Future Between India Tech The businessman of the year; Mittals’ High-Tech and Sustainability At Research’s Front Line 6 Architects, designers, engineers 56 by Francesco Bisozzi Nerves of steel; Football 34 is right on cricket’s tail; are collaborating on public and Credit Access success; private plans to build the smart Here business is good cities of the next decade. The role for children; Pangea of Italians Vijay Shekhar aims to help women; by Martina Mazzotti The sustainable kart of Lamborghini coVER story Power 100 Agrifood Businessmen and diplomats in Innovation Leads the Field India and Italy that can facilitate by Franco Canevesio 10 bilateral relations and are 60 interested in starting up business Fashion with Italy It’s premium time 64 for malls and online stores INSIDE INDIA Interview with architect Bijoy Jain by Milena Bello India Favours Cosmetics Growth and consumption, starting 36 Italian Humanism the virtuous circle The Make-Up Boom by Milena Bello Montek Singh Ahluwalia, 70 20 economist, and Sumeet Yadav, BUSINESS top manager, talk about their Strategy vision of India in the near future E-Commerce, a Vertical Space in 42 Between the Giants testimonial by Cecilia Giannini Lorenzo Angeloni The Success INFRASTRUCTURE Dossier of the Granular Approach Who Leads the Main Projects 24 by Pier Paolo Albricci The Indian government public works plan worth $ 780 billion Pierroberto Folgiero 45 Health of investment in the economy by The Good Drugs and Equipment, 2025. Several are the promises, Chemistry 74 Hospitals On the Look For Know-How 26 but so are the construction sites of the Italian-Indian by Franco Canevesio Alliance already in operation. All the by Pier Paolo Albricci working opportunities for Italian Pierroberto Folgiero companies GuiDE by Francesca Bruni OUTLOOK The Figures to Consider The Elephant’s Charge 77 Over 7% growth for the next three years The Italian Way 28 and inflation under control: is this the From Delhi to Chennai, winning recipe of the Indian giant? 80 Those Driving the Made in Italy by Cecilia Giannini by Pier Paolo Albricci and Gabriele Ventura Flight Connections The Challenge Focuses on Times & Fares 88 by Francesco Bisozzi Renewable Energy Italian Personalities Betting on Yellow The Who’s Who of Institutions 54 by Stefano Catellani 90 Promoting Business 3 March 2019 INTERNATIONAL EDITORIAL INDIAITALY An Essential Challenge by Ettore Mazzotti ndia is like an incredible, life-sized kaleidosco- nefits of a years-old bold decision. All of it despite finance. Thus his company, counting on 12 thou- pe, where Pune gives one of the clearest views the enormous contradictions – with annexed collapse sand employees, managed to aggregate three million of the general situation. The city’s verdant hills, risks – Pune and other Indian realities have started Indians, and has been listed in the Mumbai stock I130 kilometers south-east of Mumbai, used to to let on, walking a tightrope between the need for exchange for six months now, while supported by be the rich’s favorite summer retreat, allowing a development and for sustainability (quality of life), all major institutional investors in the world. break from the heat of the metropolis. Yet today between innovative technologies and backwardness, Again, it is quite fascinating observing the effects its two districts, Baramati and Chaka, have beco- and between some rich’s excessive private spending of the Aadhaar program, the result of the Modi me the realms of real estate developers and of food and the need for public investments. Yet if the size government’s intense push to digitalization. In and automotive multinationals from all around the 2016 the initiative gave a 12-digit (plus chip) di- world. It hosts hundreds of factories, serving brands THE NEXT RELEASES gital identity to one billion Indians, thus leading as General Electric, Coca Cola, Ferrero and them to promptly open 200 million new bank Mahindra, where all involved parties – in- accounts. As some of the more sensible obser- cluding all-size subcontractors, down to the vers may have already noticed, it also affects smallest family business – work 6 days per Millennials – young people between 15 and week, three to four six-hour shifts, with no 24 years old, a section of the population ma- lunch breaks. Commuting takes 2 to 3 hours de of 250 million individuals – whose habit of a day, and despite the surge in real estate using mobile technologies will be the backbo- development, half of the buildings remain ne of consumption influences and drives. And empty. Public infrastructures are in criti- also because they register the highest incomes, cal conditions, in particular communication since they ride the best responsibility horses in ones – in dire need for an upgrade following the Make in India race. The analysis is appro- the steep increase in mobile phones usage, so ximate yet convincing, as 30% yearly growth much that a fixed lines revival was necessa- in purchasing volumes is giving businesses ry to start making decent phone calls again. like denim manufacturer and managers of e- Air quality levels are at an all-time low, as commerce platforms a tangible proof. reported by the local weather forecasts. Who would of all concurrent problems can have the brain-scan All this makes it for the backbone of the analysts’ ever want to work under such conditions, if it we- of Western rationality go flat, people from the East statement: leaving all the macro data out, as it is fa- ren’t for a yearly production and sales growth of know how to approach things in a very different way vorable yet unstable, it is safe to say that the Indian 25-30% on average? “India is a very big ship that’s – through a rather pragmatic analysis of events and elephant has started running, ignoring all duties and about to sail, so I cannot imagine how anyone would opportunities, giving back a much more encoura- international tensions – mainly focused on what want to miss it,” says a successful Italian manager, ging overview. So Paolo Brinchetti learnt from the will happen to computer science in Bangalore and working in India for years. Quite the bet turned lu- masters and applied this predictive strategy to his Chennai, in the automotive industry in Pune, and in cky: today there are over 600 Italian companies plus microcredit project, betting on what’s unanimously agriculture in the north of the country. 200 operative sites on the territory, reaping the be- considered the segment with the brightest future in So why not following in the slipstream? I FATTI SEPARATI DALLE OPINIONI Finanza Editori, preferibilmente mediante francobolli, o a mezzo assegno. La richiesta sarà evasa entro 30 giorni e-mail: [email protected] TARIFFE ABBONAMENTI Milano Finanza Italia € 160,00 annuale, estero € 266,00 annuale; MF Italia € 230,00 annuale, estero € 770,00 annuale; MF+Milano Finanza Editor in chief and Publisher Paolo Panerai (+39 02 58219209) Italia € 354,00 annuale, estero € 900,00 annuale. Abbonamento estero via aerea. Editor and Associated Publisher: Gabriele Capolino (+39 02 58219227) Stampa: G. Canale & C. 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International Reg. al Trib. di Milano n. 266 del 14-4-89 - Direttore responsabile: Paolo Panerai by: Ettore Mazzotti (+39 02 58219885) Contributors: Pier Paolo Albricci, Milena Bello, Francesco Bisozzi, Francesca Bruni, Franco Canevesio, SERVIZIO ABBONAMENTI CHIAMATA GRATUITA CHIAMATA GRATUITA Stefano Catellani, Cecilia Giannini, Riccardo Grisanti, Martina Mazzotti, Andrea Pira NUMERO VERDE FAX VERDE English version: Cecilia Bernabeni and Giulia Donati 800-822195 800-822196 Art director: Enrico Redaelli - Layout: Alessandro Villa Editorial assistant: Rosalba Pagano and Federica Troìa AI LETTORI Milano Finanza Editori spa Tutte le informazioni contenute in queste pagine si basano su fonti che MF/Milano Finanza ritiene attendibili. Le asserzioni espresse nei vari articoli Milano Finanza Editori spa - 20122 Milano, via Marco Burigozzo 5, tel. (02) 582191 (sel. passante), telefax (02) 58317518-58317559. dei collaboratori rispecchiano esclusivamente l’opinione degli autori. 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