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Conference Proceedings 2nd Annual North Carolina Entrepreneurship Educators Conference ~ Wilmington, NC lJNCW November, 2018 CAMERON Craig S. Galbraith (Editor) ScH001..o{Bus1 , ESs UNC KENAN-flAGlEll CENl ER II ENTREPRENEURIAL STUDIES ___ RON ~ LEARN SCHOOL of BUSINESS ~ ~UNCH ,,- LEAD Proceedings 2nd Annual North Carolina Entrepreneurship Educators Conference (2018 NCEEC) Thank you all for participating in the 2nd Annual North Carolina Entrepreneurship Educators Conference (NCEEC) held this year at the UNCW Center for Innovation and Entrepreneurship. We had approximately fifty entrepreneurship educators from across North Carolina, and even a couple from Texas and California. The strategy of the NCEEC is to create a conference that is “owned” by the educators of North Carolina, and to ultimately rotate the hosting of the conference throughout different educational venues in North Carolina. The 3rd Annual NCEEC will be hosted by UNC Chapel Hill in late Fall, 2019 (watch for the exact date in a future e-mail). The purpose of the NCEEC is two-fold. First, to offer a forum by which Entrepreneurship Educators from around North Carolina can discuss important issues related to innovation and entrepreneurial education in North Carolina. While there are certainly common themes of entrepreneurship topics across the nation, North Carolina does pose some unique issues and opportunities in both rural and urban areas. Second, having a state-level conference allows us to build a community of educators that can connect with each other throughout the year, hopefully developing ideas and programs that will continue to assist in North Carolina’s economic development. One simply can’t get this sense of community at large, national conferences. More and more states are now developing state-level conferences for these reasons, and North Carolina wants to stay on the cutting edge. The Proceedings of the NCEEC are an opportunity for participants to access the many fine presentations during the conference. The author of the presentation retains copyright for the individual presentations in these NCEEC Proceedings. We also extend our warmest thanks to the co-Sponsors of the 2018 NCEEC, the UNCW Cameron School of Business and the UNC Kenan-Flagler Center for Entrepreneurial Studies Conference Organizer and Proceedings Editor: Craig S. Galbraith Conference Graduate Assistant and Co-Organizer: Jorge Vargas Amezcua Contact Craig S. Galbraith Director, UNCW Office of Innovation and Commercialization Professor, Technology Management and Entrepreneurship Cameron School of Business, University of North Carolina 601 S. College Road, Wilmington, NC 28403 [email protected] 2ND ANNUAL NORTH CAROLINA ENTREPRENEURSHIP EDUCATORS CONFERENCE November, 2018 SCHEDULE OF ACITIVITIES and PROCEEDINGS TABLE OF CONTENTS Friday, Nov 2 Conference Schedule Proceedings 8:00 am to 8:50 am Registration & Breakfast 8:50 am to 9:30 am Welcome, Rob Burrus, Dean, UNCW Cameron School of Business. Introductory Address, “The Entrepreneurs Genome”, pp 4-48 Ted Zoller, Director of the UNC Kenan-Flagler Center for Entrepreneurial Studies 9:30 am to 10:50 am “Rocket” Workshop Panel: Best Practices for Teaching Entrepreneurship. a) Elisabeth Struckell (University of North Texas) “Inspiring Student Entrepreneurship through Trend Surfers Megatrends” pp 49-76 b) Mike Harris (East Carolina University) “Best Practices in Developing Client-Based Experiential Learning Courses” pp 77-82 c) Xaver Neumeyer (UNCW) “Teaching Entrepreneurship Analytics” pp 83-93 d) Steve Phelan and Caroline Glackin (Fayetteville State University) “Fostering Entrepreneurial Competencies in a Core Curriculum Course” pp 94-100 10:50 am to 11:00 am Break 11:00 am to 12:20 pm “Rocket” Workshop Panel: Social and Sustainable Entrepreneurship a) Patrick Vernon (UNC Chapel Hill) “Entrepreneurial Strategy: How to Think Like a VC” pp 101-134 b) Debbi Brock (Wingate University) “The Synergistic Affects of Sharing Teaching Pedagogy and Research” pp 136-153 c) Edelmira Segovia and Jacqueline Benitez-Galbraith (UNCW) “Reaching the Hispanic Community” pp 154-160 12:20 pm to 1:00 pm Lunch at CIE 1:00 pm to 1:30 pm Student and Entrepreneur panel – “What works and doesn’t work from the perspective of the entrepreneurship student and the entrepreneur.” 1:30 pm to 3:00 pm “Rocket” Workshop Panel: Integration Across the Campus a) Hannah Levinson (Queens University) “Interdisciplinary Entrepreneurship Education: A New Liberal Arts Platform” pp 161-172 b) Bob Lahm (Western Carolina University) “How to Reach Across the Campus with Entrepreneurship: The Order is Taller than That” pp 173-234 c) Renee Just (Catawba College) “Entrepreneurship Integration: Finding the Nooks and Crannies” pp 235-243 d) Vijay Patel (UNC Charlotte) “Entrepreneurial Leadership – e) Engaging Millennials with Contemporary Leadership Profiles” pp 244-264 3:00 pm to 3:10 pm Break 3:10 pm to 4:20 pm “Rocket” Workshop Panel: Entrepreneurship in Disadvantaged Environments – Rural, Poor and Urban Settings a) Craig Galbraith (UNCW) “Disaster Related Entrepreneurship and Teaching Crises Management” pp 265-274 b) Scott Kelly (Campbell University) “A Collaborative Conversation about Teaching in Disadvantaged Situations” pp 275-292 c) Todd Lyden (Bladen CC) “Summary of Webinar Series for 10 country prosperity zone” pp 293-318 4:20 pm to 5:00 pm Closing Address: The Future of Entrepreneurship Education” pp 319-340 Alex DeNoble, Professor of Entrepreneurship and Executive Director of the Lavin Entrepreneurship Center at San Diego State University. 2015 President of the USASBE and Board Member ICSB Closing Comments: Craig Galbraith, Director of the UNCW Office of Innovation & Commercialization ~ lNCW CAMERON SclHOOL of BUSINESS THE ENTREPRENEURSHIP CENTER MYTHBUSTING & MENTORING: INSIGHTS FROM THE ENTREPRENEURS GENOMEGENOM PROJECT KENAN-FLAGLER BUSINESS SCHOOL IUNC ENTREPRENEURSHIP CENTER Ted Zoller,>lier, PhD T.W. Lewis Distinguished Clinical Scholar and Professor And Director, UNC Entrepreneurship Center 919.201.1595 | [email protected] © Ted Zoller 4 Agenda • Is there an Entrepreneurial Career Path? • Breakouts and Setbacks: Tracking Entrepreneurial Events • Characteristics of the Entrepreneur • Supporting Diverse Profiles of “Entrepreneurship” • Potential of the Adams Apprenticeship 4 Myths | 4 Grand Challenges LEARN Mythbusting: LAUNCH Entrepreneurs LEAD Genome © Ted Zoller 5 Myth 1 Entrepreneurs Follow a Predictable Linear Career Path LEARN Mythbusting: LAUNCH Entrepreneurs LEAD Genome © Ted Zoller 6 Traditional Career Management ~ g lUT->&LLISC JOI- HUS Tl SC OOOK IS tH• WOaLD “Before you enter the job RICHARD N . BOLLES hunt, decide exactly what you are looking for –your passion Vice President or your purpose in life or your mission.” WHAT COLOR Senior Manager IS YOUR PARACHUTE? Area Sales Manager 2018 A PRACTICAL MA:'(UAL FOR JOB - IIUNT F.RS A:'(D CAR F.F.R-C II A :'(CF.RS L Ooeorlh<All-TIME 100 ""' NOftrl<liOo ~ - -TIME Assistant Manager LEARN Mythbusting: LAUNCH Entrepreneurs LEAD Genome © Ted Zoller 7 LEARN Mythbusting: LAUNCH Entrepreneurs LEAD Genome © Ted Zoller 8 Entrepreneurial Career Ladders? -10 -5 0 5 10 15 20 25 30 35 40 Year From Undergraduate Graduation LEARN Mythbusting: LAUNCH Entrepreneurs LEAD Genome © Ted Zoller 9 Entrepreneurial Career Ladders? Path Archetype Founder Investor C-Suite Board Member Entrepreneur-in-Re .. President Vice President Director Educator Manager Consult ant Military Employee -2 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 P a th Archetype Founder Vice President Director Manager 0 2 4 6 8 10 12 14 16 18 20 22 24 Year in Career LEARN Mythbusting: LAUNCH Entrepreneurs LEAD Genome © Ted Zoller 10 Entrepreneurial Breakouts/Setbacks Perception Reality LEARN Mythbusting: LAUNCH Entrepreneurs LEAD Genome © Ted Zoller 11 Founder turned Growth Executive Founder 2 1 Growth Board Member Executive CEO I - I Other Educator ■ Entry level Student Undergraduate 1990 199S 2000 200S 2010 2015 2020 Year Breakouts: Setbacks: 1996 –Started a new venture 2004 – Company Failed 2000 – Successful exit 2013 – IPO (Valuation: $286.6M) LEARN Mythbusting: LAUNCH Entrepreneurs LEAD Genome © Ted Zoller 12 Serial Founder Founder 6 I Breakouts: 2002 –Started a new venture 2010 – High growth period seniorv,ce Growth President Executive I 2013 – Successful exit Vice President Other Vice President senior Director Setbacks: 2004 – Company Failed Director Manager I Entry level Student MBA Undergraduate f 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 Year LEARN Mythbusting: LAUNCH Entrepreneurs LEAD Genome © Ted Zoller 13 Growth Executive turned Founder/Funder Founder 4 3 2 Breakouts: 1 - 1998 – High growth period Funder Partner 2000 – Successfully pivoted with changing market Growth Vice President Executive 2016 – Personal fulfillment from rewarding work Senior Director • I Other Oirect0t ■ Manager Setbacks: 1999 – Professional Entry Level .. shortcomings Student MBA 2009 –Company failed undergraduate 1985 1990 1995 2000 2005 2010 2015 2020 Year LEARN Mythbusting: LAUNCH Entrepreneurs LEAD Genome © Ted Zoller 14 Examining Entrepreneurial Events in Context of Career – Role Transitions Archetype ---- ■ Founder --- ■ Funder - Growth Executive - ■ - ■ Other ---=== --- - - .5 0 5 10 15 20 25 30 35 40 45 so 55 Year From Start of Undergrad LEARN Mythbusting: LAUNCH Entrepreneurs LEAD Genome © Ted Zoller 15 Grand Challenge 1 What characterizes an entrepreneurial career path? What would make it different from a typical managerial career? LEARN Mythbusting: