WHARTON MAGAZINE Where Ideas Come to Life VENTURE LAB IS HELPING ASPIRING ENTREPRENEURS TURN THEIR STARTUP DREAMS INTO REALITY
NEWS Lipman Prize: A Decade 16 Of Impact IDEAS 8 Essential Wharton 42 Courses PEOPLE How Streaming Is Transforming 60 Entertainment
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Distressed Asset Investing Investing Asset Distressed Mastering Innovation: jun. 21–25, 2021 jun. 21–25, jun. 2021 14–18, jun. 1–10, 2021 2021 1–10, jun. jun. 7–11, jun. 2021 7–11, jun. 2021 7–11, programs
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NEWS editor’s letter
t seems entrepreneurs are everywhere these days—from reality-TV hopefuls pitching celebrity Hello! investors to side-hustlers with big dreams and 12-year-olds with CEO titles. Of course, Wharton’s study and support of entrepreneurship began long before startups were sexy. This issue’s cover story explores the history of what was the Penn Wharton Entrepreneurship Iprogram, its present as the rebranded Venture Lab, and its exciting future as a comprehensive !00,000 Alumni = resource for both aspiring founders and students looking to explore the many facets of building a company, from idea to IPO and beyond. Entrepreneurship is one of the many subjects that expand Wharton’s scope beyond its core of cutting-edge finance education and research. We asked professors to share a behind-the-scenes look at some of the wide-ranging courses that are connecting with today’s students, from the Billions Conversations neuroscience of business and artificial intelligence to classics like Management 610 and, new for this semester, a “pop-up” virtual class that’s especially urgent: Leadership in Challenging Times. Rounding out the features is another timely topic—streaming services, which have topped one billion global subscriptions, with a 32 percent increase in the U.S. alone last year, thanks in large part to captive audiences during the COVID-19 pandemic. Alumni across the industry and professors watching closely weigh in on this explosive growth and whether the so-called “streaming wars” will end with mass casualties, as some have predicted. What’s certain is that Wharton Reaches Alumni Milestone entertainment has been transformed, with Wharton graduates leading the way. —Richard Rys, editor