PUBLISHED FOR vuf AND YOUR STAFF NI
SEPTEMBER-OCTOBER, 1973
Technician subjects Kodak XL movie camera-and himself -to extreme cold in a climate control chamber at Eastman NEW"MIX 'N MATCH"Cooling Kodak Company 's Apparatus Division, Rochester, New York, U.S.A. Temperatures in the chamber dip to -20 °C or below. A wide range of photographic products , induding cameras and projectors, is exposed to extremes of cold, heat and humidity year-round in quality control performance DISCOUNTPLAN it! test,. The year-round quantity discounts applying to all Kodak still and movie cameras and projectors have been revised and simplified. From now on, you can order a combination of these products in any one of three categories to qualify for discounts which were previously limited to volume purchases of "'pecific product types. Here's how the plan works:
Group 1 This group consists of Kodak still and movie cameras and outfits below $50 suggested retail price. Included in this group are all 126-size Kodak Instamatic cameras and outfits, plus pocket lnstamatic 100, 200 and 300 camera outfits, and the Insta.matic M24 movie outfit. A quantity buy of any combination of the above pro ducts qualifies for the following additional discounts; Additional Units discounts 1-39 Nil 40-199 2½ % 200-999 5% 1000 or more 7½ %
Group 2 You can choose any Kodak cameras and projectors between $50 and $300 suggested retail price. Included are Kodak pocket lnstamatic cameras / outfits, models, 400, 500, 50 and 60; plus most Kodak movie cameras and outfits. Also included are such Kodak projectors as the Carousel 'S', pocket Retinamat 210 and 610, and the M66 movie projector. A quantity buy of any combination of these products qualifies for these extra discounts; Additional Units discounts 1-4 Nil 5-9 5% Prices 10 or more 10% DEALERSPLEASED WITH reducedfor Group 3 All Kodak cameras and projectors over $300 are in 100 and200 cluded in this final group, which consists mainly of Kodak still and movie projectors designed for audio ModelPocket visual and industrial use. The discount structure is the NEWPROCESSING ENVELOPES Cameras same as that applicable to Group 2. We've received many favourable comments about the new Kodak Processing That's it. From now on, you can "mix 'n match" to Envelopes which were introduced last July. These envelopes are being supplied to Our special August mail obtain the products you can sell at attractive extra photo dealers on a replenishment basis, so that as your stocks of the old envelopes ing to all dealers an discounts. Talk this over with your Kodak Sales are exhausted, the new ones will be issued. nounced significant price Representative! reductions for Kodak The comments from problem is easily over now like to officially pocket Instamatic 100 dealers who are using the come by placing a tick in announce that we wilt and 200 camera outfits. new envelopes mainly the appropriate panel as accept TWO films in the The suggested retail express satisfaction with illustrated below. one Kodak Processing prices were reduced to qff:AT the simplified layout, and Envelope provided; $23.90 and $32.75 re the fact that both color (a) They are the same film spectively. AfwJS and black-and-white films CONTENTS size. For instance, the ONP!l&6/f. can be forwarded using These reductions add an the same-design enve USE SEPARATE ENVELOI films can be two 126-size AND BLACK AND WHITE Kodacolor films, or two extra value plus to these lope. This naturally re ONE FILM OR SERVICE P black-and-white films of popular cameras, making duces paperwork and the KODACOLOR Bl the same film size. But them ideal gifts for keen amount of processing (Film or~} (F please, do not mix black Christmas shoppers. stationery needed . ✓ - and-white films with Furthermore, our big Of course, with any new color print films, or color national advertising system, odd mistakes can slide films with any other campaigns which have be made, so we are taking COLORSLIDES I OT type. already started and will this opportunity to point (b) They are the same ex run right through to out one or two misuses posure length. For in Christmas will dramatic that have occurred. Your stance, if a customer pre ally reinforce the 'pocket' assistance in correcting sents a 36-exposure film message. Make sure your these will ensure that along with a 12 or 20- stocks are on display your customer's films are Mixed films exposure film, it would now! not delayed whilst we greatly assist us if the 36- sort-out the order with Occasionally, dealers exposure film was placed you. Here they are: place a color film and a in a separate envelope. black-and-white film in THE DAY WE the one envelope. This Naturally, you would not Indicate the contents means extra sorting and place a black-and-white "SHOT" We are receiving a few can lead to delays. Whilst film in the old Color envelopes that do not the new envelopes state Processing Envelopes if show in the "Contents" that only one film or ser you are still using them, BARBARA section, the type of film vice should be placed in as these are not designed that is enclosed. This an envelope, we would for this purpose. -Page3 • - - - • Trouble-ShootersA'~UICY" PROMOTION Column Nestling in the lush countr y-side about 230 mile s north west of Brisbane , the town of Gayndah is famou s locall y "The film's jammed in the cartridge!" What do you do for its orange s and its friendly people. These two factors when a customer says this? Do you blame the film? blend happil y together every two years for what is The camera? Or do you send the whole lot off to the known as the Gayndab Orange Festival. manufacturer for repair? In most cases, the problem can be fixed on the spot. People from far and wide film cart ons beneath his Just follow these simple guidelines: congre gate in Gayndah at verandah awning, mak ing Orange Festival time it very clear to fun-seek which is conducted over ers that he could supply Still Cameras thr ee days. Some excel all their photo needs. lent picture-taking oppor Most still cameras which feature cartridge loading, use Perhaps there are festi a 126-size film cartridge. Many of these cameras are tunities arise as a result of the festival, and the vals or carnivals in your made by Kodak and it has been our experience that two photo dealers in district that capture the almost all the 'jammed cameras ' and 'fa ulty cartridges' Gaynd ah always report holiday mood. Why not returned to us were operati ng normally . So it pays to good sales of Kodak color be part of the fun (like carry out a few checks before assuming the worst. film. Pat O'Neill decided to be) and benefit at the First, operate the film winding lever (or knob) until This year, one local photo * same time with those im it locks. Quite often, the film has not been wound all dealer , Pat O'Neill, de cided to really join in the portant extra sales? Your the way. Some customers think that they only wind prom otio n ne edn't be until they see a numb er in the window . This was the spirit of things by dec orating his window with costly or extravagant - it case with box cameras, but it is necessary to wind-on NewKodak Repair oranges painted as comic need only reflect the spirit completely with 126-size and pocket cameras. faces. In additio n , he of the whole carnival * If the knob or lever won't move (please DON'T hung some giant Kodak scene. force it); maybe the owner forgot that he hadn 't taken booklet Schedules the last pictur e. So, try pressing the shutter release button . Chanc es are the camera can then be woun d to helpstutors Simplified the next shot. FUTUREIMPROVEMENTS * If you've tried the above and still nothin g works, to teach The repair schedules for check if the wind-on knob or lever is turning freely. all Kodak cameras and TOKODAK FILMS If it is and the film isn't moving, KEEP WIN DING. projectors have now been Eastman Kodak Company Kodak Ektachrome It could be that the back of the camera was partially photographysimplified. This has been in the U.S. has announced films opened at some time - in which case the gear that achieved by reducing the a number of develop Early in 1975, an im number of repair classifi ments that will result in proved rang e of Kodak engages the film cartridge moves up, and the film inside To help teachers prepare Ektachrome still films, for the cartridge unwinds like a clockspring. The remedy? material and organise basic cations, and by standard improvements in the qual both amateu r and profes Ju st make sure the back is closed properly and keep and intermediate courses in ising on prices for similar ity of Kodachrome and sional use, will be intro operating the film transport (and if necessary, the photograph y, Kodak has mod el camera s, projectors Kodak Ektachrome films. duced. Both types of film shutter release), until the film starts to move. Don't give produced a new booklet and other equipment. The Compan y also an will require a new process known as E6 for process up until you've wound the lever 20 or more times. titled, "An Outline for nounced that Kodacolor Teaching Photography". These changes will bring ing. This new process will Il film will also be avail Finally (and at the risk of losing some pictur es), if immediate benefits to all eventually rep lace the * ab le in other popular the film still doesn't move, open the camera and remove It's available without photo dealers as the re current E3 and E4 pro charge from any Kodak fonnats in addition to cesses. the cartridge . Try windin g the cartridge by hand as Branch to bona fide teach visions simplify the com shown here . pletion of camera repair 110-size for pocket ers, scout and guide lead cameras. Kodacolor II films ers, youth organisers and cards. Note that there are Comm encing later this others wanting to teach no price increases in Here are the details: year , Kodacolo r II film photogr aphy. Other people volved. will be progre ssively in can purchase copie s for a Kodachrome films troduced in 126, 135 and nominal sum. Full details of the changes Durin g 1974, new Koda roll film formats. This are includ ed in the 197 4 chrome films will be in film is pre se ntly only The 16-p age booklet gives Catalogue of Kodak Con troduced for both still and available in 110-size. tutors many references to movies. They will be of Full details of the local help them prepare 5 begin sumer Products which improved quality and will intr oductio n will be given ners' meetings and 7 inter will be available before require a new chemical prior to the pl anned mediate lectures. Helpful Christmas 1973. process. launch dates. notes on presentatio n and practical work are given for each meeting. Several Koda k data books, cus tomer service leaflets and Kodak packaged lectures are suggested as basic Fihnidea3 reference material. The "Outli ne for Teachin g "Imagination" Photography" is designed A boy's imaginatio n is a wonderful thing. A film idea with a puzzl ing end . Location: to be used in conjunction exter iors around the home . Cast: father and small son. Shooting time: a day at the with the Kodak photo in weekend. formati on book "How to Open on wide shot of young son help ing Make Good P ictures " . Dad clean family car. Close-up of boy in driving seat dusting down inter ior. Dad This is a basic book which leans in past him with car serv ice book has give n millions of in hand to check mileag e on speedo. photographers in many C> Cut to close-up of speedo to show act ual If the film moves a little after you have taken up the mileage. (This is important.) As Dad countries an understanding wanders off making notes in his service book, slack, put it back in the camera and try again. If the of the fundamentals of son becomes bored of dust ing - grasps steering wheel and pretends he is dr iving film doesn't move but the cart ridge spoo l spins freely, photography. (brummm , brummm ). return the cartridge to the manufacturer. H ave the 2: Cut to close-up of engine to show it starting . Cut to Many teachers in Aus close-up of wheels as they start moving down the drive. camera checked by the manufacturer if the film can be tralian schools are now giv Cut to boy at steering wheel. wound by hand, but won't work when loaded in the ing photography courses to 3: (N.B. This next sequence will be most effective if you camera. students and these are often shoot at the lowest camer a an adjunct to science, art speed poss ible or better sti ll Next Issue and english expressio n D shoot single frame.) - super 8 movie cameras . courses . The modern trend n Cut to sing le frame sequence of a trip to "visual literac y" through n around the neighbou rhood taken the use of pictures rather u through the front windscreen of the car . It will look like n you are travell ing about 200 miles an hour if shot than words will ensure that U at single frame. Into this sequence cut in several photography 's role in edu n close-up s of boy at steer ing wheel. Finish this Please note: cat ion will become more U single frame sequence bac k in the dr iveway. and more important. Th e Cut (now at normal speed ) to wheels stopping , eng ine stopping and boy at steer ing Th e suggested reta il prices set out herein are sug new booklet will be of great wheel. Dad still with service book and pencil leans in past son again to che ck the gested prices only and there is no obligat ion to comply value in this chan!!e in edu mileage. Cut to close-up of speedo to show that it is now 20 miles advan ced. Cut to close -up of Dad who scratches his head. looks at son (his feet won 't touch the with the suggestion. cation methods. ~ floor let alone the pedals). Finish on Dad looking very puzzled. Equipment: Preferably a camera equipped with a daylight type single frame device loaded with Kodachrome II movie film. 2 •KODAK Sales News, September-October, 1973 - One of a series - Film ideas for your fun or inspiration. • • -
THE DAYWE "SHOT" BARBARA ~ Months of planning. Pilot shots, interviews, costumes - all went towards producing the 6hn 1973 Kodak Summer Girl Showcard. now Finally, on a cold and windy morning last April, shooting began. None of your cosy \no-=-- indoor studios this year-but the rocks of Rickett's Point Melbourne formed the back \ drop to add that 'natural' appearance to the scene. Someone with an eye for a picture (and pretty girls) happened to have his Kodak pocket Instamatic camera loaded. And while we shot Barbara, he shot us. We thought you would like to see the results.
I . What a way to earn a living! Barb ara 2. Have pit y on the poor pho tographer too! That 3. E verything looks set . Check the lens 4. The finished product-r eady to dra w cus Gedeye, this yea r's K odak Summ er Girl, waits wind just wouldn't die down. Th e sun kept play ing open ing, set the shutt er speed. This lighting tomers into your store. But there was a lot of patiently fo r shooting to comme nce. The tricks too - dashi ng behind clouds just when every is difficult . O.K. - let's go! work between the picture and the show card weathe r wasn't exac tly ideal, bu t Barbara thin g was ready! months of it in f act. came prepa red with a warm coat and thick woolly socks .
Use cropping to solve the problem PICTURETIPS: of the "almost great" picture Of all the sad words spoken by picture-takers, the sad dest are, "It might have been!" Yes, the case of the "almost great" photograph can be a frustrating one - unless you know how to help your customers take the "almost" out of their potentially great snapshots. Very few people have somehow missed the their own darkroom faci- mark. Since it was care- lities so that they can per- fully composed in the first form the cropping and place , the shot has a ker- enlarging magic that can nel of real picture merit , be done after the picture but that merit is obscured is taken . But, thr ough by too much background you, they can look at their or foreground. To polish the rough finished snapshots as "raw edges, consider masking material " to be moulded the picture to tighten-up into something special. the composition. Place the The key to the "something mask that most suits the special " lies in cropping, negative size over the or masking as it is more negative to see how much commonly called. Virtu cropping is required. ally eve ry proc es sing Once you have selected laboratory can mask a the right mask size, the print to highlight certain customer can choose the areas , and Kodak is no size enlargement that will exception. Supplied with di spl ay the renovated your cat alogue were two snapsh ot to the best sheets of masking guides. advantage. Here are two suggestions that can help you make No. 2 A charmin g m other and child snapshot can, with judicious croppin g, become an outstandin g enlargement of baby. the most use of them . Potentiall y great picture No. 2 is the one seen after daughter was standing in the customer was seeing view. The real benefit of merely just another piece No.1 the fact. For instance , the middle of the crowd generalities, not particu- masking is that it can be of processing stationery. Potentially great picture while the picture-t aker looking up at the giants Jars, but luckily, the cam- used for black-and-white They are much more than No. 1 is that car efully was snapp ing an overall all round. They did not era recorded both. negatives , color negatives, that-a key that unlocks composed photo snapped view of the crowds and notice the great picture Once again , masking will and color slides too . the magic that is hidden on a holiday - that once rides at an amu sement happening right before save the day - and the Those translucent sheets in many a seemingly in-a-lifetime pictur e that, park , their little son or their eyes. At the time, real picture hidden from of masking guides are not ordinary picture! • - KODAK Sales News, September-October, 1973• 3 •
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