"MIX 'N MATCH" Cooling DISCOUNT PLAN
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PUBLISHED FOR vuf AND YOUR STAFF NI SEPTEMBER-OCTOBER, 1973 Technician subjects Kodak XL movie camera-and himself -to extreme cold in a climate control chamber at Eastman NEW"MIX 'N MATCH"Cooling Kodak Company 's Apparatus Division, Rochester, New York, U.S.A. Temperatures in the chamber dip to -20 °C or below. A wide range of photographic products , induding cameras and projectors, is exposed to extremes of cold, heat and humidity year-round in quality control performance DISCOUNTPLAN it! test,. The year-round quantity discounts applying to all Kodak still and movie cameras and projectors have been revised and simplified. From now on, you can order a combination of these products in any one of three categories to qualify for discounts which were previously limited to volume purchases of "'pecific product types. Here's how the plan works: Group 1 This group consists of Kodak still and movie cameras and outfits below $50 suggested retail price. Included in this group are all 126-size Kodak Instamatic cameras and outfits, plus pocket lnstamatic 100, 200 and 300 camera outfits, and the Insta.matic M24 movie outfit. A quantity buy of any combination of the above pro ducts qualifies for the following additional discounts; Additional Units discounts 1-39 Nil 40-199 2½ % 200-999 5% 1000 or more 7½ % Group 2 You can choose any Kodak cameras and projectors between $50 and $300 suggested retail price. Included are Kodak pocket lnstamatic cameras / outfits, models, 400, 500, 50 and 60; plus most Kodak movie cameras and outfits. Also included are such Kodak projectors as the Carousel 'S', pocket Retinamat 210 and 610, and the M66 movie projector. A quantity buy of any combination of these products qualifies for these extra discounts; Additional Units discounts 1-4 Nil 5-9 5% Prices 10 or more 10% DEALERSPLEASED WITH reducedfor Group 3 All Kodak cameras and projectors over $300 are in 100 and200 cluded in this final group, which consists mainly of Kodak still and movie projectors designed for audio ModelPocket visual and industrial use. The discount structure is the NEWPROCESSING ENVELOPES Cameras same as that applicable to Group 2. We've received many favourable comments about the new Kodak Processing That's it. From now on, you can "mix 'n match" to Envelopes which were introduced last July. These envelopes are being supplied to Our special August mail obtain the products you can sell at attractive extra photo dealers on a replenishment basis, so that as your stocks of the old envelopes ing to all dealers an discounts. Talk this over with your Kodak Sales are exhausted, the new ones will be issued. nounced significant price Representative! reductions for Kodak The comments from problem is easily over now like to officially pocket Instamatic 100 dealers who are using the come by placing a tick in announce that we wilt and 200 camera outfits. new envelopes mainly the appropriate panel as accept TWO films in the The suggested retail express satisfaction with illustrated below. one Kodak Processing prices were reduced to qff:AT the simplified layout, and Envelope provided; $23.90 and $32.75 re the fact that both color (a) They are the same film spectively. AfwJS and black-and-white films CONTENTS size. For instance, the ONP!l&6/f. can be forwarded using These reductions add an the same-design enve USE SEPARATE ENVELOI films can be two 126-size AND BLACK AND WHITE Kodacolor films, or two extra value plus to these lope. This naturally re ONE FILM OR SERVICE P black-and-white films of popular cameras, making duces paperwork and the KODACOLOR Bl the same film size. But them ideal gifts for keen amount of processing (Film or~} (F please, do not mix black Christmas shoppers. stationery needed . ✓ - and-white films with Furthermore, our big Of course, with any new color print films, or color national advertising system, odd mistakes can slide films with any other campaigns which have be made, so we are taking COLORSLIDES I OT type. already started and will this opportunity to point (b) They are the same ex run right through to out one or two misuses posure length. For in Christmas will dramatic that have occurred. Your stance, if a customer pre ally reinforce the 'pocket' assistance in correcting sents a 36-exposure film message. Make sure your these will ensure that along with a 12 or 20- stocks are on display your customer's films are Mixed films exposure film, it would now! not delayed whilst we greatly assist us if the 36- sort-out the order with Occasionally, dealers exposure film was placed you. Here they are: place a color film and a in a separate envelope. black-and-white film in THE DAY WE the one envelope. This Naturally, you would not Indicate the contents means extra sorting and place a black-and-white "SHOT" We are receiving a few can lead to delays. Whilst film in the old Color envelopes that do not the new envelopes state Processing Envelopes if show in the "Contents" that only one film or ser you are still using them, BARBARA section, the type of film vice should be placed in as these are not designed that is enclosed. This an envelope, we would for this purpose. -Page3 • - - - • Trouble-ShootersA'~UICY" PROMOTION Column Nestling in the lush countr y-side about 230 mile s north west of Brisbane , the town of Gayndah is famou s locall y "The film's jammed in the cartridge!" What do you do for its orange s and its friendly people. These two factors when a customer says this? Do you blame the film? blend happil y together every two years for what is The camera? Or do you send the whole lot off to the known as the Gayndab Orange Festival. manufacturer for repair? In most cases, the problem can be fixed on the spot. People from far and wide film cart ons beneath his Just follow these simple guidelines: congre gate in Gayndah at verandah awning, mak ing Orange Festival time it very clear to fun-seek which is conducted over ers that he could supply Still Cameras thr ee days. Some excel all their photo needs. lent picture-taking oppor Most still cameras which feature cartridge loading, use Perhaps there are festi a 126-size film cartridge. Many of these cameras are tunities arise as a result of the festival, and the vals or carnivals in your made by Kodak and it has been our experience that two photo dealers in district that capture the almost all the 'jammed cameras ' and 'fa ulty cartridges' Gaynd ah always report holiday mood. Why not returned to us were operati ng normally . So it pays to good sales of Kodak color be part of the fun (like carry out a few checks before assuming the worst. film. Pat O'Neill decided to be) and benefit at the First, operate the film winding lever (or knob) until This year, one local photo * same time with those im it locks. Quite often, the film has not been wound all dealer , Pat O'Neill, de cided to really join in the portant extra sales? Your the way. Some customers think that they only wind prom otio n ne edn't be until they see a numb er in the window . This was the spirit of things by dec orating his window with costly or extravagant - it case with box cameras, but it is necessary to wind-on NewKodak Repair oranges painted as comic need only reflect the spirit completely with 126-size and pocket cameras. faces. In additio n , he of the whole carnival * If the knob or lever won't move (please DON'T hung some giant Kodak scene. force it); maybe the owner forgot that he hadn 't taken booklet Schedules the last pictur e. So, try pressing the shutter release button . Chanc es are the camera can then be woun d to helpstutors Simplified the next shot. FUTUREIMPROVEMENTS * If you've tried the above and still nothin g works, to teach The repair schedules for check if the wind-on knob or lever is turning freely. all Kodak cameras and TOKODAK FILMS If it is and the film isn't moving, KEEP WIN DING. projectors have now been Eastman Kodak Company Kodak Ektachrome It could be that the back of the camera was partially photographysimplified. This has been in the U.S. has announced films opened at some time - in which case the gear that achieved by reducing the a number of develop Early in 1975, an im number of repair classifi ments that will result in proved rang e of Kodak engages the film cartridge moves up, and the film inside To help teachers prepare Ektachrome still films, for the cartridge unwinds like a clockspring. The remedy? material and organise basic cations, and by standard improvements in the qual both amateu r and profes Ju st make sure the back is closed properly and keep and intermediate courses in ising on prices for similar ity of Kodachrome and sional use, will be intro operating the film transport (and if necessary, the photograph y, Kodak has mod el camera s, projectors Kodak Ektachrome films. duced. Both types of film shutter release), until the film starts to move. Don't give produced a new booklet and other equipment. The Compan y also an will require a new process known as E6 for process up until you've wound the lever 20 or more times. titled, "An Outline for nounced that Kodacolor Teaching Photography".