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Oracle to Help You Reduce Costs and Maximize Resources Toad: The next generation Simplify, Automate and Prosper With Toad® 10 DBAs, Developers and Analysts – Energize Your Enterprise! Across space and time you’ve trusted Toad for Oracle to help you reduce costs and maximize resources. Now, the next generation of Toad is here. With simplified management, greater automation and superior productivity and workflow, Toad 10 will boldly take you where no tool of its kind has before. The logical solution? Toad 10, a new frontier in Oracle productivity. Want to learn about the new features? Read our new technical brief, “Introducing Toad 10 – It’s Out of This World!” at www.quest.com/prosper ©2009 Quest Software, Inc. All rights reserved. Quest and Quest Software are trademarks or registered trademarks of Quest Software. All other brand or product names are trademarks or registered trademarks of their respective holders. DBM_Toad4Oracle_Toadv10_Q4_2009. ToadOracle_Q4_09_NextGen_NoSnipe.indd 1 11/24/09 2:22 PM JANUARY/FEBRUARY 2010 ORACLE.COM/ORACLEMAGAZINE GETTING TO MODERN Enterprise architecture integrates services and delivers business value KNOW WHO. KNOW HOW. Oracle CRM On Demand turns customer knowledge into business success BUILDING A BETTER DATABASE MACHINE The Sun Oracle Database Machine is the first for OLTP and better for all applications CONSTRUCT A CUBE Create an Oracle Essbase aggregate storage database COMPRESSING COLUMNS Compress more with Hybrid Columnar Compression JF10_cover.indd 5 12/1/09 9:19:04 AM 8 x 10 7/8 omag0909p034p035.indd 1 7/27/09 11:58 AM 8 x 10 7/8 omag0909p034p035.indd 2 7/27/09 12:01 PM ALTERNATIVE THINKING ABOUT BUSINESS AND TECHNOLOGY: Move Ahead. Alternative thinking is recognizing the proper role of technology in this era is not just to be safe and steady and reliable, but to spur the business to compete aggressively, imaginatively and daringly. It is working with HP and Oracle to reduce risk and lower costs while driving your business ahead. hp.com/go/oracle Technology for better business outcomes. ©2008 Hewlett-Packard Development Company, L.P. CONTENTS VOLUME XXIV, ISSUE 1 FEATURES GETTING TO MODERN From automating manual processes to enabling new enterprise processes, technology has certainly changed KNOW WHO. business operations. But a new approach for managing technical resources—enterprise architecture—goes KNOW HOW. beyond changing individual operations and instead aligns Customer acquisition and retention all of IT more closely to business strategy. Read how are critical for any business. Oracle has helped customers create and evolve their own To understand their customers, enterprise architectures. —David Baum companies turn to customer /30 relationship management (CRM) software. Learn how Oracle CRM On Demand can help organizations find out more about their Cover illustration: I-Hua Chen customers. —Marta Bright /38 HONORING EXCELLENCE There’s no shortage of challenges for companies today, from finding new ways to meet customer demands to developing green business practices. In 2009, Oracle recognized customers and partners that are meeting these challenges through innovation in technology, applications, and sustainability. Learn about the awards and meet the winners./27 DEPARTMENTS From the Editor / 8 Packs, the Past, and the Future 12 AT ORACLE —Tom Haunert Events / 12 Briefs / 15 Find out about upcoming Interview / 18 technology and industry events. Juan Loaiza, senior vice president of systems Resources / 13 technology at Oracle, talks about Oracle Exadata V2 Your guide to Oracle Webcasts, and the Sun Oracle Database Machine. podcasts, blogs, education Oracle OpenWorld 2009 / 11 offerings, and more Highlights from the conference. ORACLE MAGAZINE JANUARY/FEBRUARY 2010 3 JF10_TOC.indd 3 11/30/09 3:35:35 PM CONTENTS 20 COMMUNITY Partner News / 20 InQuira, Arrow Enterprise Computing Solutions, Attunity, NetSuite, Zeus Technology, Altova, Infogain, Wipro Technologies, JGI, Excel4apps, Novosoft Book Beat / 21 54 OTN Bulletin / 23 TECHNOLOGY Learn what’s happening with Oracle’s most COMPRESSION dynamic online community. Compressing Columns / 54 Architect / 24 Compress more with Oracle Exadata Hybrid Columnar Oracle enterprise architecture framework builds Compression. —Arup Nanda momentum and value. Up Close / 25 ASK TOM Ray Payne, OAUG president, talks about A Closer Look at the New Edition / 61 embracing changes in technology. Our technologist redefines and defers with Oracle Peer-to-Peer / 26 Database 11g Release 2. —Tom Kyte Tanel Poder, Chen Shapira, Piet de Visser 66 COMMENT 42 DEVELOPER IN THE FIELD The Importance of Patches / 66 FRAMEWORKS Too many companies leave their databases The Route to Success / 42 insufficiently protected. —Ian Abramson Use task flow routers for conditional navigation. —Steve Muench ANALYST’S CORNER Driving Database Innovation / 68 PL/SQL PRACTICES Clustering, lower cost, and better performance On Privacy and Function / 45 are key database benefits. —David Baum Use Oracle Virtual Private Database and Function Result Cache—securely. —Steven Feuerstein BUSINESS INTELLIGENCE Building a Cube / 49 Learn the basics of building an Oracle Essbase aggregate storage database. —Tracy McMullen and Edward Roske 4 JANUARY/FEBRUARY 2010 ORACLE.COM/ORACLEMAGAZINE JF10_TOC.indd 4 11/30/09 3:29:44 PM Specialized Oracle PartnerNetwork 40+ Product Specializations Recognized by Oracle Preferred by Customers Differentiate Yourself partner.oracle.com or call 1.800.323.SELL Copyright © 2009, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. PUB NOTE: Please use center marks to align page. CUSTOM Job No.: 002292 Live: 7” x 9.875” APPROVALS BY DATE PRODUCTION NOTES READER File Name: OPN_Specialized_2292_OOW Trim: 8” x 10.875” Traffic Product: Oracle PartnerNetwork Bleed: 8.25” x 11.125” Production 01 Headline: Specialized Color: 4C 8” x 10.875” Proofing LASER% Date: Mon, Aug. 24, 2009 1:00 PM Production: Graphic Mgr. Pub: Oracle OpenWorld Fonts: Traffic: HQ Adv. Mgr. Univers LT Std. Font Family RELEASED Show Guide Library Ref.: 000 Buddy Check Please examine these publication materials carefully. Any questions regarding the materials, please contact Darci Terlizzi (650) 506-9775 Does Your Company Develop Applications EDITORIAL Editor in Chief Tom Haunert Using Oracle PL/SQL? [email protected] Senior Managing Editor Caroline Kvitka [email protected] Features Editor Kay Keppler [email protected] Would you like to develop your Contributing Editor and Writer applications 100% quicker? Blair Campbell Would you like your applications to Editor in Chief, OTN Justin Kestelyn be 100% easier to test and support? [email protected] Technology Advisor Tom Kyte Contributors Claire Breen, Marta Bright, Ed DeJesus, Kirk Donnan, Jeff Erickson, Fred Sandsmark, Leslie Steere DESIGN Senior Creative Director Francisco G Delgadillo Using GED Toolkit allows your Design Director Richard Merchán developers to concentrate on Production Designer Sheila Brennan developing business logic rather EDITORIAL BOARD than application tools, by providing Ian Abramson, Karen Cannell, Andrew Clarke, Chris Claterbos, Karthika an infrastructure. Devi, Kimberly Floss, Kent Graziano, Taqi Hasan, Tony Jambu, Tony Jedlinski, Ari Kaplan, Val Kavi, John King, Steve Lemme, Carol McGury, Sumit Sengupta, Jonathan Vincenzo, Dan Vlamis RESOURCES Oracle Products +1.800.367.8674 (U.S./Canada) Download the FREE Oracle Oracle Services +1.888.283.0591 application infrastructure white Oracle Press Books www.oraclepress.com paper to see if yours is up to the job: Printed by Brown Printing http://ged1.gedneyconsulting.co.uk/ PRIVACY ged_infrastructure_white_paper.pdf Oracle Publishing allows sharing of its mailing list with selected third parties. If you prefer that your mailing address See what GED Toolkit can do for or e-mail address not be included in this program, contact Customer Service at [email protected]. you and download the FREE trial version from: Copyright © 2010, Oracle and/or its affiliates. All Rights Reserved. No part of this publication may be reprinted or other wise reproduced without http://www.gedtoolkit.com permission from the editors. ORACLE MAGAZINE IS PROVIDED ON AN “AS IS” BASIS. ORACLE EXPRESSLY DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED. IN NO EVENT SHALL ORACLE BE LIABLE FOR ANY DAMAGES OF ANY KIND ARISING FROM YOUR USE OF OR RELIANCE ON ANY INFORMATION PROVIDED HEREIN. The information is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. CONTACT: Oracle Magazine (ISSN 1065-3171) is published bimonthly with a free subscription price [email protected] by: Oracle, 500 Oracle Parkway, MS OPL-3C, Redwood City, CA 94065-1600. Periodicals Postage Paid at Redwood City, CA, and additional mailing offices. • POSTMASTER: +44 (0)118 900 1825 Send address changes to: Oracle Magazine, P.O. Box 1263, Skokie, IL 60076-8263. www.gedneyconsulting.co.uk 6 JANUARY/FEBRUARY 2010 ORACLE.COM/ORACLEMAGAZINE JF10_TOC.indd
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