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FASHION DANCE MUSIC POP CULTURE As a Lifestyle YIN OR YANG ?

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FASHION DANCE MUSIC POP CULTURE As a Lifestyle YIN OR YANG ? FASHION DANCE MUSIC POP CULTURE AS A LIFESTYLE YIN OR YANG ? FOLLOWING LIGHTS ATTRACTIVE COVERS DRIVEN BY STUNNING VISUALS LARGE DOUBLE-PAGE FEATURE SPREADS SENIOR TALENT WITH REAL EXPERIENCE INNOVATIVE FASHION LAYOUTS FROM ARTISTS, PHOTOGRAPHERS AND YOUNG GRAPHIC DESIGNERS FROM ALL OVER THE WORLD Pop culture is part of our heritage. The challenge is to raise the stakes and add to its legacy instead of recycling it. Co-founded by French journalist David Benaym and performer Danny Tidwell (American Ballet Theatre, So You Think You Can Dance, Memphis on Broadway) in 2006 for the fashion-forward, arts-oriented and socially conscious web 2.0 generation, Movmnt Magazine aspires to bridge the gap between pop culture and today’s real talent, and recognize artists over fame junkies. FASHION DANCE MUSIC POP CULTURE AS A LIFESTYLE N E V N I E arR ti$tic T I O N From high fashion to maintstream to urban brands, Movmnt is a credible way to reach trend-setting (and trend-following) buyers as well as a powerful consumer group that mainstream magazines do not reach. For dance related advertisers, Movmnt is selective in our advertising. Our magazine focuses on broad content over every genre of dance, yet highlights specific advertisers. Your visual marketing will not get lost in Movmnt. Movmnt maintains a close relationship with both major and independent music labels. In an age driven by technology, we are seen on MySpace, Facebook, Twitter, YouTube, Flickr, Digg, Delicious, our own network movmnt.net and more Web 2.0 exclusives. The growing Movmnt team of editors, writers, columnists, graphic desiners, photographers, stylists and contributors hail from all over the world and from publications such as The New York Times, Vogue, Vanity Fair, InStyle, Dig, L’Officiel, L’Uomo and L’Optimum. FASHION DANCE MUSIC POP CULTURE AS A LIFESTYLE life’s style Dedicated to fashion, trends and innovation, the photographers and stylists working for Movmnt exclusivley present designer clothes, high fashion trends and accessories in motion. No more posing models. Movmnt presents fashion in dynamic environ- ments where you can see shirts, jackets, skirts and pants leaping through our pages. DANCe As A lifestyle Movmnt approaches the dance world like no other magazine. With stunning layouts and innovative angles, every facet of the dance industry - classical, contemporary, modern, ballet, Broadway, television and film - is captured in Movmnt. Nowadays, dance is taking over the entertainment industry and Movmnt is there to keep you up to date. Movmnt’s main dedication is to portray how dance is a part of pop culture, even in places you don’t realize it exists. 2009 FASHION FASHION DANCE DANCE MUSIC MUSIC POP POP CULTURE CULTURE AS A LIFESTYLE 2009AS A LIFESTYLE FASHION DANCE MUSIC POP CULTURE AS A LIFESTYLE FASHION DANCE MUSIC POP CULTURE AS A LIFESTYLE eMeRGiNG NeW MUsiC ARtists Dedicated to emerging artists as well as established acts, Movmnt tells readers about the music they need on their playlists. In exclusive interviews, reviews and artist portraits from the worlds of hip-hop, pop, rap, rock, R&B, acoustic and electronica, Movmnt introduces its readers to new talent worthy of space on your iPod. POP CULTURe AND sOCiAl issUes The concept of Movmnt is not only literal - society is in motion as well. Each issue of Movmnt explores social movements from edgy, progressive angles. The web, new trends and the emerging issues of a new generation are laid out for our readers with photo essays and exclusive investigations from around the world and close to home. FASHION DANCE MUSIC POP CULTURE AS A LIFESTYLE FASHION DANCE MUSIC POP CULTURE AS A LIFESTYLE ReADeRs’ PROfile Our readers are 18-35 year-old male and female urban lifestlye clients. They are young, educated, multi-ethnic, straight, gay and open-minded. - Performers and performing art lovers and followers - Fashion afficionados - Pop culture addicts - Bloggers - Dance teachers - Choreographers - Designers - Gay and metrosexual - Trendsetters - SEX: male - 35%, female - 65% - AGE RANGE: 18 - 35 years old - MEDIAN AGE: 22 years old - MEDIAN HHI estimate: $50,000 to $75,000 PUblisheR fReqUeNCy Inc. 2009- 5 Issues/Year David Benaym, Publisher 2010- 6 Issue/Year 252 Front Street 1st floor New York, NY 10038 (646) 486-1128 ReACh - 20,000 copies sold via select newsstands and book sellers : Barnes & Noble, Hudson and Universal News, Books-a-Milllion, Indigo News (Canada), and selected other newsstands - 10,000 copies sold via dance studios and online boutiques. - 6,000 copies distributed through closed circulation (VIPs, boutiques, salons, spas, art galleries) - 4,000 direct mail subscription FASHION DANCE MUSIC POP CULTURE AS A LIFESTYLE FASHION DANCE MUSIC POP CULTURE AS A LIFESTYLE PRiCiNG - Cover price $5.95 US / $6.95 CAD - Subscription: $20/Year + Special $15 to $18 offers for various partnership agreements PReCise fORMAt 8’’ inches - 8’’ x 10’’ - perfect-bound - Every page is printed on RECYCLED PAPER - Cover: Coated silk C2S 10, 10’’ inches 10’’ 6Pt Printed 4/4 process + AQ satin coating on one side - Inside: Coated matte #3 70Lbs Printed 4/4 Process - 75% editorial - 25% advertising MRMAGAZINE.COM INNOVAT I ON IN PR I NT : DAV id BENAYM AN D MOVMNT MAGAZ I NE JUNE 9, 2009 “David Benaym’s latest issue was anything but normal. He opted for a magazine that folds out to be a poster. His reasons are simple: the economic crisis and the environmental crisis. His solutions were to reduce the size of the magazine for this issue, try to reinvent the publication and save both on money and trees.” MARCY SHINDER (AMERICAN EXPRESS OPEN FORUM) A PH I LOSO P HY OF RE I NVENT I ON MAY 19, 2009 “David focused on his brand. Movmnt is about dance and pop culture as a lifestyle – not publishing. He communicates this via the graphic chart and visuals throughout the magazine. He redesigned his web site and made sure to keep the visual identity of movmnt.com consistent with dedicated pages on social networking sites like Twitter, Facebook, MySpace and YouTube.” FASHION DANCE MUSIC POP CULTURE AS A LIFESTYLE COVERAWARDS.COM EARTH DAY SP EC I AL : MOVMNT MAGAZ I NE RELEASES POSTER ISSUE ! AP R I L 22, 2009 “Movmnt Magazine, which targets performers and behind-the- scenes talent, has come up with an innovative way to create a green issue.” SHIMMY EXCLUSIVE - MOVMNT IS COMING! “This time the publication that took me by complete surprise is called Movmnt ... One where you just absorb every ounce and still keep it tucked away on a shelf for fear you missed something that you’ll be overjoyed to discover on some random day ... The dance-fashion-in-action will blow you away ... David Benaym is the brilliant guiding force behind this innovative new magazine.” FASHION DANCE MUSIC POP CULTURE AS A LIFESTYLE features features June 7, 2007 press DANNY TIDWELL, NEIL HASKELL, SABRA JOHNSON - MOVMNT MAGAZINE RI CKEY .ORG - DECEM B ER 6. 2007 Starting in 2008, Movmnt Magazine will give back to the commu- nity. Movmnt is proud to announce a new project, “Keep It Real,” a non-for-profit effort in the spirit of Movmnt Magazine, bringing the art world and pop culture together as a lifestyle as well as informing and educating about the world we live in. NEW YORK TIMES SE P TEM B ER 21, 2007 “David Benaym, a founder with Danny Tidwell of the magazine, Movmnt (‘Dance and pop culture as a lifestyle’), said that So You Think You Can Dance ‘brought the dance world and pop culture together for the first time.’ He added, ‘We want to bring dance to the 18- to 35-year-old.’ “ sPReADs fUll PAGes Cover 2 + Page 1 Page $13,400 $7,200 16”x10” 8”x10” Double Page Cover 3 $11,400 $8,200 16”x10” 8”x10” 2 1/2 Double Page $7,200 8”x5” FASHION DANCE MUSIC POP CULTURE AS A LIFESTYLE fUll PAGes sMAlleR ADs Cover 2 1/2 Page 1/3 Page $8,200 $3,700 Vert. 8”x10” 8”x5” $2,500 3” 1/4 x 8” Cover 4 1/3 Page $10,000 horiz. 8”x10” $2,500 8” x 3” 1/4 Color Proofs REFER TO THE FOLLOWING GUIDELINES WHEN SUBMITTING DIGITAL ADS Formats: Submit your ad in a PDF X/1a format. If submitting a JPG, please only send CMYK, high resolution (300 dpi) Colors: CMYK processed colors only Fonts: Please include ALL fonts. Borders: If you want your ad to have a border, include it in the ad file. Bleed: 0.125” (Safe area: 0.5”) For information on how to send files via FTP, contact Anjuli - [email protected] FASHION DANCE MUSIC POP CULTURE AS A LIFESTYLE Color Proofs Color Proofs: Ads must be accompanied by a hard-copy match print. If you submit a b/w proof or color laser for a color ad, the publisher takes no responsibility for color accuracy. All insert inquiries must be submitted to Movmnt Magazine for final price quote. Weight, size, and the type of insertion may affect the cost of the insert. Supplied inserts are preferred. Additional charges may be applied for film, match print, color, and printing of inserts. JaQuel give notes as After watching the past take on the monitor, directorhe studies Jake Navacamera screams through the walls to give the ladies a fewshots notes. with the “B-Team” with his handheld monitor. Beyoncé and the ladies take a look at themselves on playback. * Dancer, Ebony Williams, just completed going through hair and make-up. Now she’s ready to let everyone have it on set! ISSUE # 10 11 12 13 Dancer, Ebony Williams, just completed going 14 through hair and make-up.
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