Paisley Town Centre Asset Strategy & Action Plan 2014

SHORTLISTED

This strategy was prepared for Council by SLR Consulting Ltd in association with Britton McGrath Associates, Mike Nevin Associates, Fitzgerald & Hanna Architects and David Humphries and Associates. Shawl from Paisley Museum collection. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan 4 5 PAISLEY TOWN CONTENTS CENTRE ASSET STRATEGY AIMS

TO ‘TELL THE STORY’ 1 PAISLEY - THE UNSOLD STORY 1.1 INTRODUCTION 14 1.2 A BRIEF HISTORY OF PAISLEY - KEY THEMES 15

OF PAISLEY’S PROUD 2 PRIORITY HERITAGE ASSETS 2.1 MUSEUM AND ART GALLERY 22 2.2 CENTRAL LIBRARY 28 PAST TO VISITORS 2.3 COATS OBSERVATORY 29 2.4 THOMAS COATS MEMORIAL CHURCH 30 2.5 THE TOWN HALL 31 2.6 PAISLEY 32 FROM ACROSS 2.7 THE ALEXANDER STODDART COLLECTION 33

3 PEOPLE POWER AND CULTURAL ASSETS THE WORLD. 3.1 THE PERFORMANCE ARTS 36 3.2 SOCIAL ASSETS 36 3.3 PHYSICAL ASSETS AND PERFORMANCE SPACE 37 3.4 PEOPLE AND ORGANISATIONS 39

4 POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 4.1 INTRODUCTION 42 4.2 EXISTING AUDIENCES 42 4.3 MARKET SIZE 49 4.4 AUDIENCE DEVELOPMENT RESEARCH 62

5 THE ASSET STRATEGY 5.1 AN APPROACH TO AUDIENCE DEVELOPMENT 74 5.2 THE VISION FOR PAISLEY 77 5.3 STRATEGIC OBJECTIVES 77 5.4 KEY PROJECTS 85 5.5 THE SPATIAL STRATEGY 88 5.6 THE ACTION PLAN 95

APPENDIX 1 ASSET STRATEGY STUDY AREA 100 APPENDIX 2 HERITAGE ASSET REGISTER 102 APPENDIX 3 EVENTS AND FESTIVALS 122 APPENDIX 4 ACTION PLAN AND IMPLEMENTATION PROGRAMME 125 APPENDIX 5 COSTS 138 PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan 6 7 FOREWORD SUMMARY Summary of Asset Significance

I am pleased to present the Paisley Town Centre Asset Paisley Town Centre Asset Strategy aims to ‘tell the story’ PAISLEY TOWN AND BUILDINGS… INTERNATIONALLY-RECOGNISED NATURAL HISTORY Strategy and Action Plan, which sets out an ambitious plan of Paisley’s proud past to visitors from across the world. • 46 underutilised historic building assets in the ownership COLLECTION for the regeneration of Paisley town centre over the next It will deliver a diverse programme of cultural activity of Renfrewshire Council, local trusts, voluntary and • John James Audubon’s ‘The Birds of America’, consisting 10 to 15 years. The strategy was given the green around the existing arts scene, which includes PACE, the religious organisations and a range of private sector of 435 hand-coloured aquatint plates, one of the most light by councillors in January 2014. UK’s largest youth theatre. All of this would support the investors. desirable and spectacular books ever produced. continued use of the town centre as a host venue for • A total of 107 listed buildings in the study area • The nine-volume American Ornithology by Alexander The Council Plan ‘A Better Future, A Better Council’ 2014– nationally-important events. comprising of 13 Category A, 74 Category B, Wilson. Born in Paisley, Wilson is known as the “Father 2017 aims to deliver high quality, integrated and effective and 20 Category C structures. of American Ornithology”. The material held by Paisley regeneration and development of our main town centres. • , Paisley Town Hall, the Thomas Coats is second only to Harvard in the world. This includes the aim to develop and deliver tourism, visitor The bid for UK City of Culture Memorial Church, the Paisley Museum and Art Gallery, and events led economic regeneration and renewal, building and the Coats Observatory are all major heritage MEDIEVAL HISTORY AND ANCIENT CIVILISATIONS on the unique historic and cultural assets held by the Council. status – open to large towns and assets. • The Paisley Abbey Drain, a medieval subterranean Together with the Community Plan 2008–2017 and the • 350,000 objects comprising 57 collections are held structure dating from the late 14th Century. Council’s Single Outcome agreement this suite of urban areas – will see Paisley aim by Paisley Museum. • Artefacts from the Abbey Drain include some the documents supports the ambition of this strategy. • 35 items of special interest, within the museum earliest written music. to follow Derry~Londonderry, collections. • Assyrian relief-panel of an eagle-headed figure This far-reaching strategy has been shaped by a community Hull and , which have identified as ‘Nisroch’ dates from between 865 and stakeholder engagement process. It is based on KEY HERITAGE THEMES and 860BC – one of only three in the UK. Paisley’s rich history and culture which we believe can be all successfully pursued heritage- • Textiles and weaving, medieval Paisley, social, used to drive tourist-led regeneration. Paisley’s heritage – political and religious history, civic buildings and THE SCIENCE COLLECTION including more than 100 listed buildings, rare books and led regeneration in recent years. Victorian philanthropy. • The Coats Observatory houses a collection of late paintings, and the finest Paisley Shawl collection in the Victorian scientific apparatus relating to astronomy, world – is considered to be of international interest The responses, comments and valuable input received from INTERNATIONALLY-RECOGNISED meteorology and seismology. The observatory is and significance. the community and stakeholders during the development TEXTILE COLLECTIONS one of only 3 public observatories in . stages of this work have been influential in shaping the • The shawls collection is the largest and best of its kind The Council will use the Paisley Town Centre Asset Strategy outcome. We are grateful for your input so far and ask in the world. PERFORMANCE ARTS as a springboard for Paisley to bid for UK City of Culture that we work together to help make Paisley the visitor • Weaving technology such as the working Jacquard loom • From its base in Paisley, PACE Youth Theatre is the status in 2021. The key ambitions of the strategy are: destination it is so deserving of. is of outstanding interest. largest youth theatre of its kind in the UK with a current • a multi-million-pound revamp of Paisley Museum membership of over 2,000. INTERNATIONALLY-RECOGNISED to create a nationally-recognised Museum of Textiles, MARK MACMILLAN • In terms of town centre activity, this equates to a total ART COLLECTION Fashion, Costume and Design; Renfrewshire Council Leader of 204,328 visits to PACE per annum or an average • The joint Council and Paisley Art Institute collection of of 559 people per day. • investigation of the potential for new arts and theatre internationally recognised artworks include many pieces • West College Scotland Centre for Performing Arts spaces in the town, as well as further development of that have a direct connection with Paisley. This includes provides a variety of courses in the performing arts key tourist sites including Paisley Town Hall and the Boys and contemporary works. from their base in New Street, in the heart of the Coats Observatory; • The studio ceramics are one of the best collections town centre. • the creation of a Paisley Fashion and Design Centre, of 20th century studio ceramics in Scotland and also LOCAL ORGANISATIONS amid other improvements to the town centre to enhance an important British collection. the visitor experience; and • There is a reliance on volunteers to keep Paisley’s history alive and key assets in active use. • work to explore whether Paisley’s industrial legacy • These include, but are not limited to, the Trustees could be recognised as a UNESCO World Heritage Site. of the Coats Memorial Church, the Local History Forum, the Old Paisley Society, Renfrewshire Witch Hunt and the Paisley Burns Club. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan 8 9 BACKGROUND

Culture and heritage is one of the most important elements Chapters 1, 2 and 3 describe the unique collection of of Scotland’s tourism offering and the single most important cultural and heritage assets within Paisley, with chapter motivator for city trips. Britain’s unique culture and heritage 4 setting out their potential in terms of market and attracts £4.5bn worth of spending by inbound visitors audience size and chapter 5 detailing the strategy including annually, equivalent to more than one quarter of all proposed spatial interventions and signature projects. spending by international visitors.

‘Heritage Counts’, a report providing evidence of the wider social and economic role of heritage, also finds that: The historic environment is • £1 of investment in the historic environment generates part of our everyday lives, £1.60 of additional economic activity over a ten year period. providing a sense of place and • One in five visitors to areas that have had investment cultural identity, contributing in the historic environment investment spend more in the local area than before and one in four businesses to our individual and collective has seen the number of customers increase. wellbeing, and enhancing • Over 50% of holiday visitors who come to the UK visit built heritage (IPS, 2006). regional and local distinctiveness.

At its core, however, the historic environment is part of our The 2013 Exhibition at Derry-Londonderry everyday lives, providing a sense of place and cultural identity, contributing to our individual and collective wellbeing, and enhancing regional and local distinctiveness. It must be understood and valued, cared for, enjoyed and enhanced, for our benefit and that of generations to come. Thomas Coats Memorial Church

The purpose of the Paisley Town Centre Asset Strategy (PTCAS) is to understand and value the town’s unique PLACES THAT HAVE SHOWN THE WAY The effects of this are all too apparent in Paisley where heritage offer that remains largely undiscovered. Heritage, high levels of vacancy undermine investment confidence and character and story draw people together, strengthen Heritage driven regeneration strategies have transformed cast a chill over the sense of wellbeing and vibrancy of community capacity and play an important role in the the economic fortunes of towns and cities throughout the the place. Paisley needs to diversify its high street economy economic regeneration. This strategy is based on an UK. If you are fortunate enough to have the right cultural and it can do this by looking to the great wealth of cultural understanding of the significance of the historic assets asset base, they show one way to combat the decline of the assets that lie dormant in the town to rebuild its function as as well as more contemporary cultural activities, such as modern ‘high street anywhere’ economy that has struggled a visitor and tourist destination. From this it can create a and performance arts, which together hold the to perform over recent decades. National trends in retailing more sustainable economic base from which to grow and potential to improve the visitor economy. The focus suggest that high street vacancies will increase by up to develop using its sense of place, distinctiveness and its own is to harness this potential and prepare a realistic, 30% over the next decade as out of town and online community capacity as the key drivers of new investment. deliverable and integrated asset strategy that shopping continue to dominate consumer behaviour. regenerates the town centre.

PLACES THAT HAVE SHOWN THE WAY PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan 10 11

Derry~Londonderry additional 1,300 jobs by 2013 and 2,800 by 2020, with The 2017 City Of Culture bid programme is part of a the immediate surroundings; the character of any new Figures for January 900 and 2,000 respectively in the direct creative industries longer 20-year journey to build improved cultural facilities. construction should respect the qualities of the historic area, to March 2014 for and tourist sectors. Apart from this, the bid process has The city’s current 10-year plan aims to deliver a new and new construction at Pier Head should not dominate, but Derry~Londonderry, the UK’s transformed the international image of the town from international gallery, a dance centre and a new music complement the historic Pier Head buildings. There was also current City of Culture, show one associated with conflict and division to one of an venue in addition to the improved facilities planned an identified requirement for conservation and development an estimated advertising internationally branded destination. Derry is predicting for the University of Hull’s new library and gallery. to be based on an analysis of townscape characteristics value of £25 million for a £5 return for every £1 spent on the bid. and to be informed by guidance on building heights. column inches and TV footage across the world. Liverpool World Heritage Site Newspaper coverage has Dundee Liverpool provides a unique example of comprehensive Blaenavon World Heritage Site included the New York Times, Dundee and Aberdeen competed for the 2017 UK City approach to culture-led regeneration. The city was The Blaenavon Industrial Landscape extends to 3,290 the Wall Street Journal and of Culture bid with Dundee making the recent shortlist. The designated as a World Heritage Site (WHS) in 2004 hectares and lies on the north-eastern edge of the historic the UK’s major Sunday broadsheets. There has also been Dundee Partnership coordinated the bid with input from and awarded European Capital of Culture in 2008. South Wales Coalfield, 40km north east of Cardiff. The coverage in Australia, America, Germany, Spain, France, as many organisations and individuals as wanted to get site includes several diverse monuments, relic landscape Holland, Denmark, Sweden, Canada and Italy. According involved. Dundee has a reputation for effective partnership The cultural heritage of Liverpool’s WHS is considered features and the historic town of Blaenavon. In December to Derry’s Culture Company: “The purpose of the City working and developed its culture strategy as a central to be of outstanding universal value to the international 2000, the Blaenavon Industrial Landscape was inscribed Of Culture designation is to accelerate the change in the element of its regeneration strategy over the last few years. community. The city has one of the longest and most as a World Heritage Site on the basis of its ‘Outstanding City’s fortunes by driving a step change in the economy, recognisable waterfronts in the United Kingdom and Universal Value’. It was recognised by UNESCO that: “The principally through the tourism and creative media sectors”. This has underpinned the successful development of its it has “the largest and most complete system of area around Blaenavon bears eloquent and exceptional cultural sector and the waterfront project and has created historic docks anywhere in the world”. testimony to the pre-eminence of South Wales as the Derry has many similarities to Paisley. It hosts some of the the conditions for the V&A at Dundee. Rather than being world’s major producer of iron and coal in the 19th most deprived communities in Northern Ireland, has an exclusively City Council driven, for many years the Cultural Liverpool has achieved an impressive level of regeneration, century. It is a remarkably complete example of existing unemployment rate of 8.9% and has a struggling Strategy has also been underpinned by the Dundee Cultural through sustained public and private investment, committed a 19th century landscape.” retail and town centre economy with high vacancy levels. Agencies Network (CAN) which has acted as a powerful partnership working and coordinated planning. Much The UK City of Culture year is forecast to deliver an mechanism for harnessing and coordinating the work of the townscape, fractured by war damage, industrial In 2008, the award-winning Blaenavon World Heritage of the leisure and cultural sector. obsolescence and inappropriate developments, has Centre was opened, making it the first dedicated World now been repaired and reinvigorated by an exciting Heritage Centre in the UK. The Centre was accommodated Derry-Londonderry Lumiere 2013 blend of the conservation of the key heritage assets and within the previously derelict St. Peter’s School (dated Hull contemporary developments. Some of its most impressive 1816), with the assistance of substantial Heritage Lottery Hull has been designated the UK’s 2017 City of Culture. heritage-led regeneration projects include the restoration funding. The role of the Centre is to provide intellectual Hull is a city that faces challenges in terms of employment, of Albert Dock, the Canning Georgian Quarter, St George’s and physical access to the Blaenavon Industrial Landscape educational attainment, health and external perceptions, Hall, the Bluecoat Chambers, Sefton Park Palmhouse and and education is seen as a primary function of the Centre. very similar in many ways to Paisley. Hull’s City of Culture the old Liverpool Airport. programme tackles these challenges and aims to establish The number of visitors to the site overall has more than major step changes in cultural regeneration, growing the The WHS is protected through the planning system and doubled since 2000 due to successful promotion and the size and strength of the cultural economy, transforming the listed status of over 380 buildings. The six areas upgrading of visitor facilities. Visitor numbers are now attitudes and aspirations for Hull as a place and increasing of the WHS are also protected as Conservation Areas. estimated to be well over 200,000 per annum. Big Pit public participation and learning. The city’s cultural strategy At the time of inscription, the World Heritage Committee National Coal Museum is the main attraction recording will create jobs, increase tourism and develop skills with requested that the height of any new construction in 151,232 visitors in 2011 compared with 78,000 in 2000. the ambition to make Hull a world-class visitor destination the property should not exceed that of structures in known for its culture, heritage and festivals. Fortunately for Paisley and unlike many other towns within Scotland of this size, the quality of the built

‘Alexander Wilson’ by John Byrne John by Wilson’ ‘Alexander heritage, and in particular that of buildings which date roughly between 1750 and 1930, is exceptional...

THE UNSOLD STORY PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PAISLEY THE UNSOLD STORY 14 15

1.1 INTRODUCTION the White Cart River, the late 19th and early 20th century The town also embodies a series of distinct architectural 1.2 A BRIEF HISTORY OF PAISLEY buildings that occupy the High Street and Gilmour Street, styles including late 19th century French [Free] Renaissance - KEY THEMES The town of Paisley has a built heritage that dates back the civic buildings that are located around the West End and French Gothic Grandeur, and early 20th century Art at least 1,000 years. Much of the building stock and and Causeyside Street, and the 18th century civic and Nouveau and Art Deco. Paisley, located west of Glasgow and once located within the story it embodies is based within its town centre, residential building stock that occupies Oakshaw Street, the Kingdom of , is one of the largest towns in a walkable, highly accessible location to both which also includes the Coats Observatory, Museum Also unique to Paisley is the strength of local architect Scotland and has its origins as a monastic centre during the national and international visitors. and neighbouring buildings. practices such as Craig Barr & Cook, W.D. McLennan early medieval period. It is believed that the beatified monk and T.G. Abercrombie who were employed to design such was responsible for establishing a chapel which Fortunately for Paisley and unlike many other towns within Since construction, the majority of these buildings have buildings largely during the 19th century. Their contribution was located near a waterfall on the White Cart Water Scotland of this size, the quality of the built heritage, and escaped periodic refurbishment and renovation and to the Paisley streetscape is distinct and altogether unique. during the 6th or 7th century. in particular that of buildings which date roughly between much of the original external and internal fabric survives, 1750 and 1930, is exceptional in terms of its state of including the fine and ornate external carved stonework Coupled with this unique character is the significant and repair. These include the building stock at either side of particularly around door and window casements. underplayed potential that these assets offer for redefining the role of the town and ultimately regenerating Paisley. ‘the Paisley streetscape This strategy is the result of a process which sought to fully Prospect c. 1815-20 understand this potential and devise a strategy that would is distinct and altogether employ it more effectively to the benefit of those who live, work and visit there. unique’

Based on place name information, Paisley most certainly has its origins during this time when the settlement is referred to ‘The quality of the built as Pæssa, derived from an Old English personal name of Pæssa. The latter element of this name means wood clearing heritage, and in particular (or leãh); the Gaelic spelling is Pàislig which roughly means the same. Later recorded medieval derivations include that of buildings which Pasilege (1182) and Paslie (1214). However, later spellings such as Paislay, Passelet, Passeleth, and Passelay may relate date roughly between 1750 to the Brythonic word pasgill, meaning pasture, or more probably, passeleg, meaning basilica (large church). and 1930, is exceptional in This large church may represent Paisley Priory, which was established in 1163 by monks of the Cluniac priory terms of its state of repair. of Shropshire. The priory was later elevated to an Abbey in 1245 which at this time had an adjoining palace (or Place [Place of Paisley]). PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PAISLEY THE UNSOLD STORY 16 17

of the merchant classes constructed town houses to the north of High Street along Oakshaw Street together with Weaving and Textiles a number of fine churches including High Church (Trinity Paisley began to develop as a commercial centre during Church) and Middle Church. the 15th century, becoming a Burgh of Barony during the reign of James IV (of Scotland) in 1488 and, although the first official records of weaving date to the end of the 17th century, it can be deduced from evidence of a waulk mill on the Espidair river and the frequent mention of ‘wobsters’ (meaning: weavers) in the records, that weaving was practiced in the town for centuries before this.

In terms of town expansion, Maxwellton emerged as a weaving hub in 1747, with development also taking place close to the Abbey with streets such as Silk St., Cotton St., 1781 Plan Lawn St., and Gauze St. mostly occupied by weavers and textile manufacturers. Both Abbey and Place became the focal point of an Paisley’s remaining medieval townscape is dominated by the The 1781 survey map notes activities such as cotton important monastic centre during the 14th and 15th Abbey which draws views from the surrounding landscape, spinning, silk and linen manufacturing and the presence centuries and were much favoured by the powerful and hills, the High Street and lanes to the south and east of 6,800 looms (4,800 silk and 2,000 linen) and 13,600 influential Bruce and Stewart families and the final resting including Forbes Place. This area to the east of the High people employed in the textile trade. This map also place for in 1316 and Robert III in 1406. Street is arguably the earliest visible part of Paisley illustrates the evolving relationship between the town and George Place, Sma’ Shot Cottage Paisley Abbey is also reputedly the place where Robert the and bears testament to its early origins. the White Cart River as well as landmark topographical Bruce¹ was given absolution having been excommunicated features including Saucel Hill and Woodside. for the killing of John Comyn at Dumfries. The Abbey is also The White Cart River located nearby has also undoubtedly one of only a small number of monastic buildings to survive influenced the fortunes of Paisley by providing access by The textile industry and, By the mid to late 18th century to the mid-19th century, Henry VIII’s of 1538. means of a navigable channel. It is considered to be the Paisley became synonymous with textiles and weaving foundation for Paisley’s development having influenced in particular the Paisley which was then the town’s principal industry. The town At around this time, the Paisley Drain was constructed. the location of the town’s key buildings. was particularly famous for the production of thread and This finely-crafted stone-lined conduit supposedly Pattern and later the the Paisley patterned shawl, a fashionable necessity for transported wastewater from the Abbey to the river. every self-respecting middle and upper class woman. Originally discovered in the late 19th century, it has manufacture of thread The teardrop design of the Paisley patterned shawl was yielded a number of important archaeological finds that endorsed by a young Queen Victoria and was in great show the wealth and influence of the occupants of the created important symbols demand across the British Empire and America during Abbey. This collection, on display at the Abbey, includes most of the 19th century. the earliest example of polyphonic music found in Scotland of British industry. etched on slate, gaming dice, foreign textiles, lead cloth The textile industry, and in particular the Paisley pattern seals and a chamber pot. With the textile industry at full tilt, the weaving fraternity and later the manufacture of thread, created important constituted a powerful and radical group and between symbols of British industry. The wealth created from this 1816 and 1820, Paisley became one of the northern manufacturing base is reflected in the mid to late 19th British towns to lay the foundations of the Unions movement century ostentatious architecture that occurs on most of the following the so-called Radical War (also known as the High Street, Gilmour Street and Causeyside Street. Many Scottish Insurrection).

¹ 2014 marks the 700 year anniversary of the Battle of , where Bruce secured Scottish independence from England. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PAISLEY THE UNSOLD STORY 18 19

The street protests in Paisley were in support of the Peterloo This increased mechanisation of the industry coincided The late 19th century marks the height of wealth, patronage These buildings are late 19th century and contain Massacre in 1819. In fear of revolution, government troops with Paisley’s Victorian era, which was marked by the and prosperity with the construction of the Coats Memorial architectural elements of the Scottish Baronial. Opposite were sent to quell any potential riot elsewhere including development of significant civic buildings that embodied Church, the former TA Centre and the Museum & Art there are several examples of interwar infill including Paisley where 5,000 Radicals had gathered; many the trend towards philanthropy at the time. Gallery that now provide an outstanding streetscape a fine example of an Art Deco building (LB PB110A) of these were Paisley weavers (as well as artisans, to the west of the High Street. located at the junction of High Street and Orr Square. masons and merchants). In 1856, further industrial unrest over a dispute on payment for the ‘Sma’ Shot’, the binding but unseen thread that This cluster, while exhibiting three distinctive architectural Originally many of the streets that ran south and west of The Jacquard (mechanical) loom, first recorded in Paisley held together the patterned shawls, culminated in the Sma’ styles, provides a significant and positive contribution High Street comprised small cottage workshops; the Sma’ in 1834, simplified the manufacturing textiles with complex Shot victory. In celebration the traditional July holiday was to the streetscape which is complemented to the south Shot Cottage Museum (Figure 1.5) building complex being patterns. The process was controlled by a “chain of cards” renamed Sma’ Shot Day with a procession held annually to by Townhead Terrace, a street of four and five storey typical of the industry. Family-led cottage looms operated system, whereby a number of punched cards were laced commemorate this event. The procession is headed by the tenements that were typical of late 19th century/ by men produced cloth for home and British Empire markets. together into a continuous sequence. Although it did no Charlston Drummer, sending out the call for the people early 20th century housing in Scotland. computation based on them, it used a binary system of Paisley to follow the marchers. and is considered an important step in the history Thomas Coats Memorial Church and John Neilson Institute of computer programming. The 1863-1864 historic map marks the pattern of development c. 30 years after the introduction of the Jacquard loom and seven years after the Sma’ Shot View towards the Thomas Coats Memorial Church victory. This shows the physical expanse of the town and the significant changes over the previous 80 years.

The map pre-dates the development of some of the more significant buildings within the town including the Free Library and Museum, which opened in 1871 and marks one of a number of philanthropic endowments undertaken with monies from locally based but internationally renowned thread manufacturing companies such as the J. & P. Coats company.

Sir Thomas Coats (1809-1883), responsible for growing the J. & P. Coats company to one of the largest thread manufacturing companies in the world, was one of the town’s main philanthropic figures. His legacy is substantial and includes the restoration of Paisley Abbey and funding projects such as the construction of the Coats Observatory and Paisley Fountain Gardens. He was also a devoted member of the Baptist Church and, after his death in 1883, his family funded the construction of a Baptist Church in his memory. The art collection includes fine and decorative arts. The collection is internationally recognised as being

‘Steven Campbell’ by John Byrne John Campbell’ by ‘Steven of note. Paintings have travelled on loan to places including the United States of America – Yale University, Mexico, Japan, Germany, France, and important institutions such as Tate Britain in .

ASSETS PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PRIORITY HERITAGE ASSETS 22 23

2.1 MUSEUM AND ART GALLERY The collections divide into key collection themes which would form the starting point for the development of new displays The Paisley Museum and Art Gallery was founded in 1871 The Museum Collections and layout. The Museum has a range of unique selling and was intended for the ‘intellectual improvement of the Renfrewshire Council museums have one of the best museum points in terms of its important collections. Star items would whole community’, using collections built up since the early collections in Scotland. The National Audit of Scotland’s be ideally displayed in the context of wider interpreted 19th century by the Paisley Philosophical Society and the Museums and Galleries (2002) identified Renfrewshire themes and also in the context of the history of the town, Paisley Arts Institute. Council as being seventh in the list of organisations with which can be illustrated by key objects such as James Elder the largest collections of international, UK and national Christie’s “Paisley Cross” and the Charleston Drum, which The Museum building itself was purpose built and is an significance. This list is of all museums and galleries in was reputedly carried at the battle of Waterloo. excellent example of a Victorian civic encyclopaedic Scotland, including the National Museums and University museum in the same vein, albeit smaller, as Glasgow’s Museums. Only two out of Scotland’s 32 local authorities The following themes are not presented in any hierarchical Kelvingrove. It sits adjacent to the Coats Observatory, are higher on this list. order and represent a starting point in terms of display another unique Category A listed building which continues priorities. to be used for its original purpose. The building itself is The Paisley Museum is in possession of over 350,000 integral to the Paisley story and was designed by the objects, many of which are stored in a facility at well-known Glasgow architect John Honeyman and Whitehaugh. There is a general consensus among staff paid for by Sir Peter Coats of the famous Coats and curators at the Museum that collections are greatly thread manufacturing family. underplayed and need to be built on. There is also Textile Collections insufficient space for conservation and care of the collection During the 18th and 19th centuries, Paisley was one Figure 1.11 Paisley pattern books, part of the Paisley at the Whitehaugh location. This relates to the wider It is a large multi-functional, mostly stone-constructed of the leading textile manufacturing towns in Europe. Museum issue of access to resources, which are currently insufficient building complex, extended in 1882, 1901, 1933 and The collections in Paisley Museum and Art Gallery are to realise the Museums’ potential contribution to the again in 1974 when the stores and a new gallery were internationally recognised and reflect this rich textile Dan Coughlan, Curator of Textiles, Paisley Museum economic regeneration of the town as well as added to the rear. The building complex is in need of heritage. The Paisley pattern is distinctive and recognisable education and lifelong learning. repairs and is currently receiving limited refurbishment. across the world. The most significant elements of the textile The distinct High Street façade is constructed in the classical collections include: style with steps leading to an entrance via a pedimented portico supported by four Ionic stone columns. The building Shawls: Textile technology: complex has a group value with the Coats Observatory With over 1,000 shawls covering every style and type of This includes various types of handlooms plus other tools to the rear. shawl produced during the entire shawl weaving period, and equipment used in the production of hand woven cloth. Paisley Museum the shawl collection in Paisley Museum is regarded as the This equipment is in working condition, some of which is on largest and best of its kind in the world. display and can be seen in operation at certain times. This part of the textile collection is unique to Paisley Museum. Design Books: The working Jacquard loom is of outstanding interest. These books contain a large number of original patterns for shawls, drawn and painted on paper, showing the various Coats & Clark: stages of design from the initial sketch to the finished A relatively large collection of written materials, images pattern on point paper. and objects relating to the local thread manufacturing company, Coats & Clark, the largest manufacturer Pattern Books: of sewing thread in the world. These consist of local manufacturer’s fabric sample books including rare examples of silk gauzes from the 1770s, figured cottons from the early 19th century, shawl samples and various other fabrics produced locally until the early 20th century. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PRIORITY HERITAGE ASSETS 24 25

The Art Collections Natural History The art collection includes fine and decorative arts. The The Birds of America by John James Audubon: collection is internationally recognised as being of note. Paisley Public Library holds four volumes of John James Paintings have travelled on loan to places including the Audubon’s ‘The Birds of America’. The volumes consist of United States of America – Yale University, Mexico, Japan, 435 hand-coloured aquatint plates by W. H. Lizars and Germany, France, and important institutions such as Tate R. Havell Jr, painted life-size, hence the large dimensions Britain in London. of the volumes, a size known as ‘double elephant’.

Paintings: ‘The Birds of America’ is one of the most desirable and The Paisley collection’s strengths include work by the world spectacular books ever produced. Complete copies in renowned Glasgow Boys, many of whom had a connection good condition are a great rarity and this copy has been with Paisley; the ; and work that inspired described by W. H. Fries in ‘The Double Elephant Folio: this group from the Barbizon school, including Boudin, Corot The Story of Audubon’s Birds of America’ as “a fine and Corbet. Key works are the David Roberts “Church of copy with wide margins and no cropping”. the Nativity”, Glasgow boy George Henry’s “Triptych” – “Autumn”, “Spring” and “Winter” and Sir John Lavery’s American Ornithology by Alexander Wilson: “Paisley Lawn Tennis Club”. Paisley Public Library holds a copy of the nine-volume ‘American Ornithology’ by Alexander Wilson. Born in Studio Ceramics: Paisley, Wilson is known as the “Father of American The studio ceramics are one of the best collections of 20th Ornithology”, one of the towering figures in the century studio ceramics in Scotland and in the top 10 British history of ornithology. collections. The collection includes iconic works by Bernard Leach, Hans Coper and Leach’s pupil, Michael Cardew. In addition to the American Ornithology volumes, the Red Headed Woodpecker bookplate, from the Paisley Museum collection of Paisley born ornithologist, Alexander Wilson. library holds an atlas of plates, some coloured, some not Contemporary Art: and the Museum holds Wilson’s Indenture of Apprenticeship Since the end of the last (20th) century, Paisley Museum document, some letters to his family and friends in Paisley The Arbuthnott Manuscripts are a set of three handwritten and Art Gallery has built up an important collection of and eight original sketches of American birds. According to Medieval History prayer books consisting of a missal or book of masses, a contemporary art. The choices of what to collect have Professor Jed Burtt, author of ‘Alexander Wilson: The Scot Medieval Manuscripts: Psalter or book of psalms and a book of hours or personal been inspired by the museum’s existing historic collections. who founded American Ornithology’, the material held Paisley Museum and Art Gallery contains a unique set of prayer book. The books are all handwritten on velum by The contemporary collection includes painting, ceramics, by Paisley is second only to Harvard in the world. medieval manuscripts. The Reformation led to the destruction the same priest (Sibbald) in the of Arbuthnott near installation and 3D works. These works are collected within of most Scottish church documents and so the collection in Montrose. A missal or mass book would have been found in the context of the west of Scotland being a world leader in Paisley is of very high importance in a national context. every church in the land prior to the Reformation (Glasgow the contemporary art world and form a unique selling point Cathedral had at least eight). The Arbuthnott is the only for people who might be travelling to Glasgow to see this The Paisley Abbey Chartulary is a handwritten record of all survivor produced in Scotland. The books contain beautifully type of work. the charters relating to Paisley Abbey from its foundation illustrated pages and ornate decorated capitals. until the Reformation. It is one of only a handful of this type of record to survive in Scotland and is a major source of Scottish history over the 350 years the book covers.

The Papal Bull of July 1265, confirming a land grant to Paisley Abbey, is both a document of beauty and, at 750 years old, a remarkable survivor. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PRIORITY HERITAGE ASSETS 26 27

Museum Layout and The Art Galleries Weaving Looms / The art institute currently uses display space in Art Galleries Collection Display 1 and 2 for three months of the year. This affects capacity Shawl Gallery Internally, the museum building layout is over a number of for permanent displays and will influence any potential The Museum recently received a grant to complete levels; the principal rooms being the main museum gallery exhibition strategy. The Art Institute display does not renovation works last year. Small scale development with mezzanine, containing the weaving looms (to be moved necessarily reflect output by local artists and there is work is currently underway with proposals to convert as part of the current refurbishment) and ceramics gallery, currently no clear thematic relationship between the the current ceramics store to a gallery for the looms. the Pillar Gallery, the Art Galleries 1 and 2, the Shawl Pillar Gallery and art collections. Gallery and lecture theatres. There is currently no coffee shop. Within the Museum art collection, there are 810 paintings Abbey Drain and collections digitised and available online but not The display within the Museum is reflective of its beginnings available to view as part of the permanent display. as host to the private collections of the Coats family and There also seems to be a lack of clarity over ownership. Paisley Abbey Drain historic agreements with the Art Institute. The medieval period is well illustrated by the vast array of artefacts recovered from the Great Drain at Paisley Abbey. Typical visitors include school children, overseas visitors, This structure dates from the late 14th century and was built UWS students and local people. to take waste material from the Abbey complex and deposit it in the . Archaeological investigations from the 1990s onwards have unearthed a wealth of objects including rare survivals of organic materials such as wood, leather and plant remains, carved slates, some of which have the earliest written music yet discovered in the Pillar Gallery country, and also the largest assemblage of medieval In November 2012, the Pillar Gallery was officially pottery recovered from any site in Scotland. reopened following a full restoration after a nine month refurbishment programme totalling £110,000. The aim was Ancient Civilisations: to provide visitors with a complete learning experience and Items from Ancient Egypt and Greece, including the to encourage the exploration of local and natural history as mummified remains of a young boy, shabtis, glass items and well as providing an opportunity to display many of the star ceramics. Of great importance is an Assyrian relief-panel objects in Paisley’s collection. of an eagle-headed figure identified as ‘Nisroch’, the god of agriculture. This panel from the Northwest Palace These include the much loved ‘Buddy’ the lion, bronze age at Nimrud near Mosel in modern-day Iraq, dates from canoe, Egyptian mummy, picklehaube (German WWI between 865 and 860BC and is one of only three in the helmet), Paisley silver bells relating to the horse racing UK. The majority of these items came into the Paisley events in the town and the Arbuthnott prayer book dating collections via philanthropic donations from local back to the 15th century. This space is largely organised industrialists or wealthy individuals, who either to facilitate school groups by focusing on the national purchased these items or sponsored the curriculum and with limited interpretation of the Paisley excavations which recovered them. story or other important collection themes.

Sma’ Shot Cottage PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PRIORITY HERITAGE ASSETS 28 29

Paisley Museum John Neilson Institution

2.2 THE CENTRAL LIBRARY 2.3 COATS OBSERVATORY

The Central Library is purpose built and is co-located Considerations The Coats Observatory is a unique purpose-built 19th with Paisley Museum. In 1869 there is record of a weavers century Observatory, constructed of stone in 1884. march through town in trade procession to mark the laying for Future Use Internally, the three-storey building comprises a planetarium of the memorial stone of this facility. Proposals set out in the Due to various constraints, the existing Museum display and observation platform. The building has a number feasibility study prepared in 2008 suggest its relocation to hugely underplays the significance of the collections at the of important architectural fixtures and fittings including the Town Hall. These proposals, costs for which are set out Museum. The textile collection is case in point. In terms of the dedicated stained glass panels, ornamental insignia and in Table 1, are being put forward on the basis of: permanent display, the Paisley shawl and weaving gallery distinctive moulded door and window casements. is represented to some degree but not to this collection’s full • poor accessibility; potential. The story of the shawls and Paisley patterns is not As a listed building there are restrictions on modifications • fitness for purpose for delivery of a 21st century fully exploited according to its significance. By displaying which can be made, both internally and externally. Level library service; and interpreting this collection to the full, Paisley Museum access to the Observatory foyer is available via Oakshaw and Art Gallery has the potential to be among the Street. The rest of the building is accessible only using stairs • cluttered library spaces with piecemeal free-standing leading textile museums in Europe. and is unsuitable for visitors with mobility concerns; however shelving systems; measures are proposed to allow access to material from • the children’s section is remotely located at first floor Given its potential, the display, interpretation and ground level. level; and demonstration of the traditional hand-weaving heritage of Paisley (and of Scotland) in the most complete and authentic The adjacent former photographic society building is also • its location slightly outside the main town centre. manner, could be considered central to this strategy. listed with Category C status. The building fabric is subject Coats Observatory to continued decline and an alternative use is required. There are also research and commercial aspects that Observatory is poor and could be improved, particularly require further attention. The Museum owns a number of The Observatory houses a collection of late-Victorian to facilitate access by day and night from the High Street Table 1: 2012 Costs for the Paisley Cultural Centre patents and pattern books with drawings from 120 years scientific apparatus relating to astronomy, meteorology and independently of the Museum’s opening hours. In terms ago. Further opportunities through additional licensing seismology. The equipment was purchased by the Paisley of current pipeline projects, based on a 2008 study it is agreements should be progressed and the product Paisley Cultural Centre £19.7m Philosophical Society and the bulk of the funds came from Renfrewshire Council’s intention to carry out repairs and quality within the shop improved. the Coats Family. No expense was spared in procuring create a new exhibition area. The 2012 costs associated Fabric repairs £0.48m the finest scientific instruments available from the leading with these proposals are £0.25m and detailed in Table 2. In terms of current pipeline projects, based on a 2008 study manufacturers of the day. Some of the key pieces in this As a key asset and visitor draw, the Observatory could be Internal alterations £1.5m it is Renfrewshire Council’s current intention to investigate collection are: a fully-working orrery (model of the solar considered one of the focal points within the redevelopment the creation of a cultural centre in the Museum/library Demolition works £0.44m system) made by Adam Hilger; a binocular microscope of the Museum complex. complex, which would replace the lending library once it and eyepiece accessory kit by R & J Beck of London; and New build works £12.33m has moved to the Town Hall. The 2012 costs associated the main telescope by Howard Grubb of Dublin, the most with the completion of the cultural centre were estimated prolific telescope maker of the late 19th/early 20th Table 2: 2012 costs for Coats Observatory Services installation £4.3m at £19.7m. This figure will be revised based on its likely century. The science collection is one of the four best role as part of the redevelopment and reconfiguration Stage/theatre works £0.67m in the UK and is underplayed. Coats Observatory £0.25m of the Paisley Museum. Access to Coats Observatory is now via Paisley Museum only Repairs £0.13m and visitors can explore the Observatory through organised tours. The Oakshaw Street entrance to the Observatory New exhibition area etc. £0.07m is only used outwith normal opening hours (for example Other project costs £0.05m during winter viewing nights). Overall, wayfinding to the PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PRIORITY HERITAGE ASSETS 30 31

Paisley Town Hall

2.5 THE TOWN HALL capacity is dedicated to package hires and this is considered to be an area of growth in the future. Paisley Town Hall is a late 19th century civic building, designed in the French Gothic Grandeur style by architect In 2008, Renfrewshire Council commissioned a study to W.H. Lynn (Belfast) and sculptor James Young (Glasgow). investigate the creation of a cultural centre in the Museum/ library complex and a new Paisley Central Lending Library The building occupies the eastern bank of the White Cart in Paisley Town Hall. River, fronts the southern side of High Street and forms part of the cluster of buildings close to the Paisley Abbey, the The intention is to develop the Town Hall into a hub – a former burial ground (now open space) and the east end place to meet, read, study, perform, dance and gather, of the High Street. The building is a landmark within Paisley ensuring that this major Category A listed building has and makes an outstanding contribution to the streetscape. a sustainable future serving the people of Paisley and the wider community. In terms of current use, it provides important social and official functions and is used for a wide cross section The proposed relocation of the central lending library will of events, meetings and social occasions including: involve the redevelopment of the North Wing including the North Minor Hall, Paisley Room and Tannahill Suite. The loss • live theatre events, including music, dance, theatre of these rooms, which relate to the wedding hire business, and comedy; Thomas Coats Memorial Church will be offset by the use of other lettable rooms, namely • lifestyle events, including kickboxing; the Smoking Room which is currently used for chair storage. Coats Choral Society and the Photographic Society 2.4 THE THOMAS COATS MEMORIAL CHURCH • tea dances; during the day, and by UWS for exams and graduation In parallel, a comprehensive building fabric study was Thomas Coats was a devoted member of the Baptist ceremonies. • social functions such as birthday parties and conducted on the Town Hall and Museum/library buildings Church and after his death in 1883 his family funded the wedding anniversaries; to make an assessment on the level of expenditure required The TCMC has been registered as a charity since 1926 to bring these listed buildings back up to full repair and construction of a Baptist Church in his memory. The building • meetings, conferences and seminars; was designed by architect H. J. Blanc and constructed in (SC013149) and information on the Office of the Scottish current legislative standards. Page\Park Architects were 1894. The building is cruciform in plan with central tower, Charity Regulator (OSCR) website shows the financial • exhibitions; and commissioned in October 2012 to review the total project position since 2009. In 2012 it generated £77k income as envisaged in the original study and to update the budget nave and aisles. Internally, there is a wealth of decorative • weddings, which generate a significant income but expenditure was £107.5k, leaving an operating costs projected to anticipated 2014 values (Table 3). fixtures and fittings, many in the Arts and Crafts style stream, around 14% of hires and 34% of income. including rare wallpaper and stencil patterns (on wood). deficit of £30.5k. Table 3: 2012 Costs for the Paisley Cultural Centre Also present is a fine example of a gothic-style pulpit The maximum venue capacity for the auditorium utilising all The base of trustees is also small, dwindling and and baptism bath made from marble. areas (stalls, balcony and gallery) is 819. This increases to relatively elderly with a small and relatively old regular 1,035 if the stalls are used as a standing area (for concerts). congregation. This asset would be considered extremely Paisley Town Hall £9.3m The building, which enjoys a hugely impressive ornate The maximum capacity of the main hall for a wedding is 340. vulnerable in terms of the number and age of trustees, (including contingencies and phasing) frontage with stepped approach, is a dominant feature This reduces to 300 if a dance floor is required. within the West End streetscape and is regarded as one operating deficit, level of public liability and cost of Fabric repairs £367,356 upkeep. Given the situation, it is highly likely that public of NW Europe’s most impressive non-conformist churches. The Main Hall and Paisley Room have the highest sector intervention and support will be required Cost for internal alterations £3,444,183 percentage capacity of all the hireable space in the within the next five years to prevent its doors The main space within the church has good acoustics, ideal building and its high usage reflects the popularity of it as closing. Collaborative legacy planning is Cost for services installations £2,263,500 for music concerts and also encapsulates a large undercroft, a wedding venue. Usage of the larger rooms (Main Hall, therefore required in the immediate future. which is used most evenings by societies such as the Thomas Paisley Room and North Minor) are dominated by package Stage/theatre works £1,411,000 hire, which are large scale events requiring concurrent use Preliminaries, contingencies and phasing £1,777,208 of a number of different rooms. Over half the available PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PRIORITY HERITAGE ASSETS 32 33

Alexander Stoddart Collection 2.6 PAISLEY ABBEY 2.7 THE ALEXANDER STODDART COLLECTION The Paisley Abbey Church Business Plan 2012 to 2019 The Abbey is a large monastic building located east of was prepared to address the Abbey’s medium to long Alexander Stoddart has been Sculptor in Ordinary to the the River Cart dating from the 12th century with a series term financial sustainability and recognises its potential Queen in Scotland since 2008. He is best known for his civic of architectural building phases incorporated. to contribute more significantly to the wider regeneration monuments, including bronze statues of and of Paisley and Renfrewshire. , philosophers from the , Both the Abbey and the neighbouring 17th century Place on the Royal Mile in , and also for his monument of Paisley are constructed of stone and are the most Key elements of the business plan include: to , a signatory of the United States prominent buildings (along with the Town Hall) within • Rebuilding the fourth cloister to create a new entrance Declaration of Independence, unveiled by HRH The the Paisley townscape. Both buildings have group value, to the Abbey and restore the cloister to its original Princess Royal in Paisley. A duplicate cast is erected are unique to Paisley and are surrounded by an area of footprint; to include café/restaurant, shop, visitor before the University Chapel in Princeton, NJ, USA. archaeological potential encompassing the Abbey Drain. interpretation and community facilities. He is furthermore renowned for his statue of physicist James This is a highly significant building in terms of the town’s • The refurbishment and restoration of the Place of Paisley Clerk Maxwell, which sits in Edinburgh’s George Street, profile and visitor offer. Visitor numbers are estimated at to include improved visitor facilities and the Stewart and for his memorial to on approximately 10,000 per annum. However, as with many Visitor Centre. Corstorphine Road. churches in Scotland, the Abbey is struggling with financial • The conservation, preservation and the improvement sustainability with a current annual operating loss largely in the display of existing artefacts, which includes Stoddart studied at of Art, graduating in due to the upkeep of the premises as a national monument. the graveyards and war memorial. 1980. He then went on to do postgraduate studies at the The financial position is compounded by an outstanding and began working as a sculptor debt to the . This situation threatens the • The extensive enhancement of interpretation, facilities in Paisley in 1983. Abbey’s continued and potential contributions to Paisley’s and exhibits. heritage and cultural life, as well as the Abbey’s core He was awarded a Doctorate of the University of Paisley religious aims. in 1997 and is also an Honorary Professor of the University of the West of Scotland. In 2006 he was awarded an Paisley Abbey Honorary Doctorate by the University of Glasgow.

Sandy’s studio is at the UWS in Paisley and is currently seeking a location that will house his studio and casts of his work completed to date as part of a publically accessible exhibition. There are approximately 200-300 pieces within this collection varying in size, each with an inscription confirming its creation in Paisley. A new home would require a studio-scale entrance so that the larger works can be accommodated. Paisley also has a rich recent musical heritage which reflects the character and links generations through the diverse works of artists such as the late Gerry Rafferty and Jim Dewar, Carol Laula, Tony McManus and Paolo Nutini. Paisley Abbey concert, image used with kind permission of PACE Theatre image used with kind permission of Company. concert, Abbey Paisley PACE

POWER PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PEOPLE POWER AND CULTURAL ASSETS 36 37

Paisley Abbey concert, image used with kind permission of PACE Theatre Company

Established in 2012 initially as a pilot project, Renfrewshire 3.3 PHYSICAL ASSETS - PERFORMANCE SPACE Witch Hunt (RWH) 1697 is a social enterprise which promotes re-enactment street theatre, exhibitions, tours Paisley’s cultural sectors are hosted in a range of buildings (including virtual app tours) and information source projects spread throughout the town centre. The table overleaf centred on developing Paisley’s unique collection of cultural gives an overview of the type and size of venues resources, archive materials and artefacts. RWH’s resources currently available. are open to everyone but the organisation specialises in providing learning opportunities and support services The performing arts sector in Paisley is experiencing an connected to its cultural focus. Broadly it seeks to provide increase in demand for its services leading to sustained an open, supportive environment with related themed growth, which is testimony to the sector’s ambitious vision, events, exhibitions and information resources, providing underpinned by dedicated key players, partnership working a vehicle for community regeneration, ongoing learning, and broad community support and appetite for increased personal development, volunteering opportunities and service provision. work experience. Paisley Abbey concert, image used with kind permission of PACE Theatre Company Key stakeholders consider there to be potential for the Paisley’s performing arts sector is supported by the work of development of a permanent theatre in Paisley. Projections 3.1 THE PERFORMANCE ARTS Along with these types of projects, PACE Theatre Company the Creative Renfrewshire Network (CRN), which currently of both internal (theatre) and external (Paisley town) also run PACE Youth Theatre and Spires Theatre School, boasts 147 members. CRN’s objectives are to facilitate benefits need to be subjected to a detailed audience Creativity and a rich, dynamic performing arts sector form the largest Youth Theatre of its kind in the United Kingdom communication between groups and individuals in the development plan, outline business case and financial the bedrock of Paisley’s cultural assets. There is a clear with a membership of just over 1,500 young people from cultural sector, and facilitate the development, promotion forecasts. The business case would also ensure its wider appetite in Paisley for opportunities to develop and expand all over the West of Scotland, aged between five and 21 and delivery of events to promote participation in existing community and economic benefits are clear. The theatre this sector, validated by the success of organisations such who come from diverse backgrounds. Over the years since cultural activities. CRN also provides a direct link for, and could help to reinforce the viability of the PACE Theatre as PACE Theatre Company (PACE) and Loud ’n’ Proud. The its incorporation, over 10,000 young people have been representation of, the Renfrewshire creative sector and the Company as well as generating wider community benefits. sector comprises a diverse range of stakeholders, including members of PACE. organisation aims to develop a cohesive cultural strategy performers, promoters and those who provide backstage with more partnerships, better cooperation, and easier technical input and administration; and it is sustained by Loud ‘n’ Proud is a youth charity which has, for over communication between key stakeholders. a range of social and physical assets unique to Paisley. a decade, established itself at the forefront of the development of young musicians in Scotland. The charity Paisley also has a rich recent musical heritage which reflects includes programmes such as: School of Rock, Early Years the character and links generations through the diverse Music Club and Connect Community Choir. Led by esteemed works of artists such as the late Gerry Rafferty and Jim 3.2 SOCIAL ASSETS vocal coaches and professional musicians, the programmes Dewar, Carol Laula, Tony McManus and Paolo Nutini. provide a bespoke platform for performers to improve Organisations such as PACE have been a key catalyst in the their performing skills and develop their vocal abilities. There is a clear appetite in Paisley for opportunities to growth and popularity of the performing arts in Paisley. develop and expand the musical and performing arts PACE, formed in 1987, has been touring and performing West College Scotland Centre for Performing Arts provides sector through festivals and events. This is validated by the theatre-in-education projects for the past 25 years, each a variety of courses in the performing arts from their base success of organisations such as PACE and Loud ’n’ Proud. year touring on average of between 100 and 200 schools in New Street in the heart of the town centre. The college throughout Scotland, both primary and high schools, and convenes both full and part time classes in the area of staging over 50 other unique performances annually. drama, acting and performance, technical theatre skills, Equality of access is at the heart of PACE’s vision and dance and music programmes and video production education is also an essential part of its remit. Its constituted courses. The college attracts a diverse range of ethos is to provide a service to all of the community but students from all over Scotland. particularly young people, using theatre, in its broadest terms, to educate and entertain. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PEOPLE POWER AND CULTURAL ASSETS 38 39

While there is a requirement to fully justify a 300 plus NAME DESCRIPTION OF EVENTS CAPACITY multi-purpose theatre and assess its impact on other ORGANISATIONS Thomas Coats The building is currently used for worship as well as services and events 1,000 seats – music facilities within the town centre, a modern theatre Local Strategy • Paisley Development Trust Memorial Church ranging from concerts to university graduation ceremonies. It is also home space could provide the following facilities: Groups • BIDS to the Thomas Coats Memorial Choral Society and their annual concert • Paisley Vision Board often fills the building to capacity. The Coats family were particularly • 300+ seat auditorium interested in church music and the church organ is among the finest • Theatre in Education company Performance • PACE in the country. • Loud ‘n’ Proud • Youth theatre and Display • Paisley Photographic Society An intimate performing arts venue presenting drama, jazz, folk, comedy, 151 seats – theatre Paisley Art Centre • Children’s theatre • Paisley Philosophical Society dance and family events throughout the year. Bar and café open to • Paisley Art Institute Keyboard Club the public. • Family and adult theatre • Paisley Choral Association • Schools tours • Paisley Museum Paisley The hall has been at the heart of Paisley’s artistic and civic life 819 seats; • Sandy Stoddart • Combined arts workshops Town Hall since it opened in 1882. In recent years it has undergone extensive 1,035 for • Paisley Abbey/Rev. A Birss refurbishment and provides a setting for performances, meetings a standing • TV and film unit • UWS Collections and ceremonies, however it is not currently acoustically or technically concert equipped for some types of theatrical events. • Further education resource Community • West College Scotland/CPP • Central resource for college/schools • NHS/CPP The Wynd Centre is a £2.2 million conversion of a Category B listed 128 – 151 seats Planning Wynd Auditorium • Engage Renfrewshire/CPP building which houses the Wynd Auditorium, managed by PACE on Partners (CPP) and Spires Studio • UWS/CPP Space behalf of the Wynd Centre Ltd. / 3.4 PEOPLE AND ORGANISATIONS Anchor • Scottish Enterprise • Creative Renfrewshire Network/CPP The Methodist The Methodist Church in Gauze Street has an impressive auditorium 750 seats Institutions Hall spanning two levels as well as other halls on the ground floor which can One of the strongest and most benevolent assets within be hired out for functions, courses and exams. The main Church is suitable Paisley is its people. Indeed many of the most vulnerable Local Voluntary • Paisley Burns Club for concerts and film screenings because of its acoustics and seating building assets and attractions, namely the Sma’ Shot Groups • Trustees of the Coats Memorial Church arrangements, all of which command a good view of the stage. Cottages and the Thomas Coats Memorial Church, rely • Local History Forum heavily or solely on volunteer time and expertise to maintain • Old Paisley Society Paisley Abbey The Abbey has long been known for its relationship with music, from the 350 – 550 seats momentum and keep the attractions open. There are also • Renfrewshire Witch Hunt nationally renowned Paisley Abbey Choir going back to the 1800s to a number of key individuals from various organisations, • Paisley Thread Mill Museum the contemporary Paisley Abbey Concert Series. Musicians can make use such as PACE, West College Scotland and the Creative of a grand piano and organ and enjoy the building’s superb acoustics. Renfrewshire Network, who drive momentum in the cultural The venue has disabled access and facilities. sector and are strong users of space, bringing activity and life to areas where empty structures once were. St Mirin’s Cathedral The Church of St Mirin has served the Diocese of Paisley as a Cathedral 200 – 500 seats since 1948. The Cathedral hosts a number of Diocesan and Parish Of particular note is the unique expertise provided by events throughout the year and is open as a venue for musical events. Dan Coughlan, Curator of Textiles at Paisley Museum, who Performances benefit from the buildings acoustics, however the cathedral currently offers practical weaving demonstrations using the building is currently in need of restoration and fundraising is ongoing. technology and material within the collection. Delivery of the asset strategy will require an appropriate decision- Lagoon Leisure Arena sports hall. 1,500 seats/2,000 making structure that facilitates recognition and support Centre standing of key individuals, active partnership and participation, especially for locally-based events. From a consumer or visitor point of view, it is generally the case that people will spend up to two hours travelling time from home to reach a destination for a day out, and up to one hour travelling time from their holiday accommodation. Waiting - Paisleycus Byrnicus Virus Invading Mr Gray, by Steven Campbell Steven by Mr Gray, Byrnicus Virus Invading - Paisleycus Waiting

MARKET SIZE AND AUDIENCE DEVELOPMENT PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 42 43

4.1 INTRODUCTION 4.2.1 The Abbey The Abbey Business Plan states: Having considered the strategic context and then presented “Currently the audience of visitors to the Abbey and those Geographic Origin Gender As the chart below shows, the venues are not pulling In terms of the split between the genders, as the chart a detailed analysis of the assets within the town of Paisley, who are exposed to the heritage value of the Abbey are significantly from outside Renfrewshire with only shows, the profile of respondents to the survey is highly we now examine who the audiences for these assets might limited. Best estimates are that there are c. 10,000 visitors 17% of respondents living elsewhere in Scotland. skewed towards females. We would suggest that this is be, what they are looking for and what needs to be done to the attractions of the Abbey per annum, excluding not necessarily representative of the split of visitors by in order to meet their needs. members of the congregation. Figure 4.1: Geographic Origin gender but rather a reflection of the likely gender of party organisers and those predisposed to answering surveys. Before moving on to look at the size and types of potential future audiences for a redeveloped heritage offer in “While unfortunately there is no Paisley, it is worth just reviewing what is known Figure 4.2: Gender Profile about current audiences. formal visitor survey to assess their characteristics, informal feedback from Survey UK Base the volunteer tour guides are that 4.2 EXISTING AUDIENCES they are typically older tourists 100% 86.0% As has already been noted, little is known about the Where do you from throughout the world.” 49.1% 50.9% numbers of people visiting, the only recorded visits being currently live? 50% those to the Arts & Museums Service venues. The Service (Base 199) 14.0% reports 41,516 visits for 2011/12 but in fact, this includes 4.2.2 The Museum 2,820 visits to Community Museum so the total The Arts & Museums Service within Renfrewshire Council 0% figure for Paisley is in fact 38,696. Updated figures carries out an annual visitor satisfaction survey across its Male Female for 2012/2013 report a fall on this number by venues. This is done via a combination of questionnaires approximately 30%, to 28,012. sent out to the email list, hard copies picked up and self- completed at the venues and actual face-to-face surveys Figures to the Abbey have been quoted at around 50,000 carried out between staff and visitors. For 2011/12, p.a. in the past (in the Visitor Attraction Monitor published there were a total of 205 respondents. annually on behalf of VisitScotland) but the Abbey Business Elsewhere in Scotland, 34, 17% Plan indicates that the figure is closer to 10,000 per year. Although there is visitor satisfaction information relating specifically to the Museum, the profiling information It’s worth noting that this compares to 45,000 p.a. to Paisley, 83, 42% , which is charged for, and 170,000 p.a. is generic across all six of the venues for which the service is responsible: to , both of which have arguably Elsewhere in Renfrewshire, 82, 41% less heritage value to Scotland. • Paisley Town Hall • Paisley Arts Centre Beyond quantitative data about how many people visit • Paisley Museum a given attraction, still less is known about who they are, where they come from, what motivates them and so on. The • Renfrew Community Museum only ‘hard data’ is from the Arts & Museums Service which • Renfrew Town Hall runs an annual visitor satisfaction survey. Information on the • Town Hall Abbey visitors and those to Sma’ Shot Cottages is based on anecdotal feedback from the volunteer guides. Nevertheless, we have shown here a few key charts which summarise the profile of audiences across the Arts & Museums Service. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 44 45

As we can see, a third of people claimed to have visited Figure 4.5: Paisley Museum - impression once, and just over a third of people said that they had Age Frequency of Visit not visited at all. It would appear however, that there is a In terms of the age profile, we can see from the chart that There were 179 responses to the question: “During the past certain level of over claim. If the 66% of respondents who the audience visiting Renfrewshire’s venues (or at least those 12 months, how often have you visited Paisley Museum?” claimed to have visited at least once were applied to the visiting the venues and taking part in the survey) is heavily population of Paisley alone, this would equate to around skewed towards the older, 45-64 year old age category Figure 4.4: Paisley Museum - frequency of visits 49,000 visits. This is more than the number achieved by when compared to the UK population as a whole. the Museum in a year at around 39,000 (2011/2012) and does not account for any visitors outwith the town Unfortunately Market Research Society rules preclude of Paisley. There are a number of reasons for this: interviewing those under 15 years of age so it is not to Impression of say that there were no visitors in this younger category, • People who have visited over a year ago might imagine Paisley Museum rather that they are not captured in the survey. that their last visit was more recent than it actually was. • People generally feel they ‘ought’ to have been to their Figure 4.3: Age Profile local Museum and so have a tendency towards over claim, without meaning to tell an untruth, they are Survey UK Base Museum more likely to err on the side of claiming to have visited even if they are not sure about quite when 50% Visitation that visit took place. 44.7% 45% 38.7% 40% Very Poor 0.7%

35% Very Good 29.6% 30% 26.9% 25% Impressions of Good 60.5% 18.5% 20% 17.2% the Museum Poor 9.2% 15% 12.8% 11.7% Once for a special exhibition 14.5% Despite there only being 118 respondents who claimed to 10% 7.5% have visited Paisley Museum, still 142 respondents ranked 6.0% Once for a browse 19.6% 5% 3.5% their impression of it – they may have visited previously but There was a fairly even split in terms of the types of 0.0% 0% not in the past 12 months. Of those, just over 90% rated it exhibition that people claimed they would like to see, albeit Once a month 2.8% U15 15-24 25-44 45-64 65+ not stated as “good” or “very good”, with only 13 people giving it a that local history exhibitions received the highest number rating of “poor”, and just one person stating “very poor”. of votes (respondents could choose more than one). 2-3 times 24.6%

More than once a month 4.5%

Not at all 34.0% PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 46 47

Paisley Museum Types of Exhibition Requested Willingness to Pay Respondents were asked if they would be happy to pay Figure 4.6: Types of exhibitions requested at Paisley Museum a small entry fee for good quality, touring exhibitions. Over 60% agreed with this statement and just over What type of exhibition would you like to see at Paisley Museum 7% disagreed.

Figure 4.7: Willingness to pay an entry fee

Art exhibitions 77

Local history exhibitions 99

Exhibitions for children 80 I am happy to pay a small entry fee for good Touring exhibitions 86 quality, touring exhibitions 0 10 20 30 40 50 60 70 80 90 100

Strongly disagree 1.2%

Strongly agree 19.4%

Agree 61.8%

Neither agree nor disagree 11.7%

Disagree 5.9% PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 48 49

4.2.3 Summary - Improved profiling information, e.g. have visitors 4.3 MARKET SIZE The numbers of people likely to be attracted to a visitor Based on such limited data, it is difficult to conclude much come specifically to the museum or were they in destination will be determined by a whole host of factors about the profile of the current visitor to Paisley. From town for other reasons, are they residents or 4.3.1 Introduction & Definitions as illustrated in Figure 4.8 below. While all of these factors anecdotal feedback (including telephone conversations visitors, how long have they travelled to get Having looked at Paisley’s existing audiences, albeit that have an important part to play, the location and size of the with stakeholders, feedback from volunteer guides etc.) there, how long did they stay? little information is currently known, we now consider the size available markets is paramount. we can surmise that they are: - A longer, more specific, list of potential reasons and profile of the markets potentially available to Paisley for not visiting from which respondents can as a visitor destination. Figure 4.8: Market size factors • Primarily domestic. choose; • Older. - Instead of a choice between ‘informative’, • With strong elements of international interest in key ‘relaxing’ or ‘enjoyable’, respondents should areas e.g. be asked to rank their views of the Museum on a five-point scale e.g. “thinking about how n the Wallace Window in the Cathedral – of interest enjoyable you found your visit here today, The to Wallace Clan members worldwide; would you describe it as: very enjoyable, Concept n descendants of Robert Tannahill; and enjoyable, neither enjoyable nor un-enjoyable, n American visitors, which include those with Scottish not enjoyable or very un-enjoyable”. The five- ancestry and those interested in weaving of which point scale would also be used for a variety Quality/ Location there are numerous societies across North America. of other key measures such as educational, Delivery & Access entertaining, etc. In terms of the future, we would make the following points: - Respondents should be asked to: • In order to make informed decisions about development - rank the various galleries; plans for the existing attractions within Paisley, it is - say whether they were aware of key exhibits crucial to understand as much as possible about existing prior to visiting; visitors, however this is currently not possible. There is no - if the Museum matched or exceeded their survey other than the one undertaken by the Arts & expectations; Museums Service. - what their motivations for visiting were; and Volume The size • And this is inadequate in a number of areas: - whether they would recommend the Museum Competition of the n insufficient sample size; to a friend or relative. market n profiling is generic across all six venues; and n The commissioning of a Paisley Town Visitor Survey n does not go far enough or ask the right questions which would identify the visitor profile and about the Museum. motivations of visitors to the town: • We would strongly advocate the following: - it would take place across a number of locations across the town; n An improvement to the Arts & Museums Service questionnaire with more insightful questions, more - ideally with a sample size of 300 to 400 specific focus for each of the venues and the ability (100 per location); and Pricing to cross-tabulate profile data against visitation of - would need to take place at a peak time of Communication a specific venue. Additional information which would year – either next Easter or Summer or be extremely valuable would include for example: preferably both. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 50 51

Local authorities measure the resident population according 4.3.2 The Resident Market Table 4.1 Understanding the Profile of Paisley’s Catchment to the number of people living within a given constituency In this section, we look at the resident population. In order and the tourist market based on those visiting and spending to assess the size of the market according to visitor defined within a given government district. While this is perfectly travel times rather than government boundaries, we have Acorn is a geo-demographic segmentation of the UK’s population. It segments households, postcodes understandable from a political, accountability and commissioned data from the information provider CACI and neighbourhoods into six categories, 18 groups and 62 types. By analysing significant social budgetary perspective, it is largely irrelevant and which shows the size and profile of the population within factors and population behaviour, it provides precise information and an in-depth understanding therefore misleading from the point of view of 30 mins, 60 mins and 120 mins from Paisley. The population of the different consumer groups. The six categories and 18 groups listed below have been used a visitor destination and its likely market appeal. profile is segmented using the Acorn classification system to develop an understanding of the profile of Paisley’s catchment. which is explained in the table overleaf. From a consumer or visitor point of view, it is generally the case that people will spend up to two hours travelling time Paisley Town Hall 1 Affluent Achievers Types 4 Financially Stretched Types from home to reach a destination for a day out, and up to A Lavish Lifestyles K Student Life one hour travelling time from their holiday accommodation. B Executive Wealth L Modest Means Clearly there are exceptions to this, for example, Alton C Mature Money M Striving Families Towers is such a strong brand and delivers as a visitor N Poorer Pensioners experience that people will travel for three to four hours just to go there for the day. But for the most part, people 2 Rising Prosperity Types 5 Urban Adversity Types would travel for example from London to Brighton for a day out whereas Newcastle or Newquay would be D City Sophisticates O Young Hardship a short break destination from which they would then E Career Climbers P Struggling Estates explore the local area. Q Difficult Circumstances

In determining the market size for a destination such 3 Comfortable Communities Types 6 Not Private Households Types as Paisley, there are generally four key markets defined as follows: F Countryside Communities R Not Private Households G Successful Suburbs 1. The Primary Resident Market H Steady Neighbourhoods n Residents living within one hour of the attraction. I Comfortable Seniors J Starting Out 2. The Secondary Resident Market n Residents living within two hours of the attraction. 3. Domestic Tourists CACI uses 2001 census information and updated population As we can see in the table overleaf, there are a total of n Domestic visitors staying overnight in the area estimates in order to give the estimated size of the market 4.18 million people living within a two hour drive time of (i.e. within one hour’s journey) for leisure purposes. within specified drive-time distances of a given location. Paisley town centre. 4. International Tourists These contours take into account travel times based on n International visitors staying in the region – within normal speeds. one hour’s journey. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 52 53

Table 4.2 The Resident Market Figure 4.9: Total market size in terms of Half-Hour, One-Hour and Two-Hour Catchments Catchment 2001 2012 +/-% 2022 +/-% The One-Hour

0-30 minutes 1,374,721 1,389,823 +1.1% 1,415,394 +1.8% Catchment Area The one-hour catchment extends to Edinburgh in the east 35.74% 31-60 minutes 1,262,497 1,298,162 +2.8% 1,262,449 -2.75% albeit it reaches just to the west of the city and does not 61-120 MINS Sub-total: one hour 2,637,218 2,687,985 +1.9% 2,776,843 +3.3% take in the majority of the population. Indeed even by train, Edinburgh is outside the one-hour catchment area. Visitors 61-120 minutes 1,400,929 1,494,939 +6.7% 1,595,964 +6.6% would need to get a train to Glasgow taking just over an 31.03% hour and then make the connection to Paisley, which allowing Two hours 4,038,147 4,182,924 +3.6% 4,372,807 +4.5% for waiting times, would take around one and a half hours 31-60 MINS in all.

Economic Activity In overview, the profile of the one-hour catchment is very 33.23% The Half-Hour n Significantly higher levels of unemployment, similar to that of the half-hour zone albeit less pronounced 30 MINS with 7.6% unemployed vs 5.2% nationally. in terms of measures of deprivation, suggesting that the Catchment Area n Significantly higher levels of students, indexing population becomes wealthier the further out you go. at 136 with 5.3% of the population categorised There are approximately 1.4m people living within a half as students vs 3.9% nationally – this is presumably hour drive of Paisley Town Centre, with the catchment area driven by the presence of the University of West extending to Dumbarton in the north, encompassing the Scotland and Glasgow University, both of which whole of Glasgow and reaching Kilmarnock in the south fall into the catchment area. west. In overview, the profile of the half hour catchment is: The Two-Hour Age Household Profile Catchment Area n Significant numbers of lone parent families, making n Broadly in line with the age profile of the country Due to the mountainous terrain, there are numerous In relation to the national average, the audience can be up 24.3% of the population within the catchment as a whole albeit: ‘doughnuts’ within the two-hour drive time zone which characterised as slightly older, with slightly higher levels area vs 16.4% nationally. - under 16s are under-represented accounting extends beyond Carlisle in the south. ‘Doughnuts’ are areas of unemployment and a lower level skill base in terms of n Significant numbers of the population living in for 17.7% of the catchment area vs 18.5% which geographically fall within a drive-time zone but for social grade categorisation. The population also contains social rented housing, with 24.4% renting from in the UK as a whole; practical reasons, fall outside the travel time. This is usually a higher proportion of lone families and lower levels the Council vs 14.1% nationally. - those aged 20 to 44 are slightly over- due to poor transport links, a lack of available roads or of car ownership. topographical reasons. represented at 35.4% vs 33.9% nationally; Transport and In relative terms, the size of the domestic market within - the 45 to 64 age group is over-represented n An extremely high number of the population have As with the one-hour and half-hour catchments, the two- reasonable travelling distance of Paisley is respectable. at 26.6% vs 25.5% nationally. no car or van – a staggering 44.1% of the hour drive time is very much in line with the profiles seen By way of comparison, Dover in Kent has a population catchment area, vs 27.4% nationally. previously albeit less pronounced in terms of the differences of just 30k but has 12.4m people within two hours due Social Class with the profiles found in the country as a whole. to its proximity to London. Carlisle on the Scottish/English n More heavily skewed towards the D and E border has a similar population size to Paisley with 72k categories: residents, but is reachable by 7.9m people within two hours, - 38.4% DE vs 27.3% in the population as compared to Paisley’s two hour drive time catchment of a whole; and 4.18 million people. - 46.8% ABC1s compared with 54.2% nationally. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PAISLEY THE UNSOLD STORY 54 55

4.3.3 The Tourist Market The chart below shows how the expenditure splits by sector. The pie charts below show the split of tourist numbers market, who tend to stay for longer. It also highlights the Renfrewshire Council commissions STEAM data to measure As we can see, the ‘recreation’ sector, into which attractions and days by the type of accommodation. This shows the lack of self-catering accommodation which generates just the volume and value of tourism to the area. The latest data (which would include the Museum, the Abbey etc.) would fall, importance of the SFR (staying with friends and relatives) 120 visitors staying 640 nights. available is for 2012 however is only split between Renfrew represents a tiny percentage of the total spend. and Paisley at the top line level – i.e. the more detailed data is only available at a district level and is not split out Figure 4.10: Analysis of Expenditure by Sector Figure 4.11: Tourist Numbers Figure 4.12: Tourist Days for the two population centres. For the detailed breakdown of spends therefore, we have used the 2011 data.

STEAM data shows that Paisley generated £74.56m in revenue from tourists in 2012 with revenue falling year on year since 2010.

Figure 4.15: Total Revenue by district (STEAM 2012) Analysis of Tourist Tourist Total Revenue by District - £millions Expenditure Numbers Days by Sector

Renfrew Paisley

200

£157.91 £161.12 £159.35

150

£85.44 £83.35 £80.77 Accommodation 21% Serviced Accommodation 38% Serviced Accommodation 38% 100

Food & Drink 14% Non-Serviced Accommodation 0% Non-Serviced Accommodation 0% 50 £74.56 £75.68 £78.58 Recreation 3% Staying with Friends and Relatives 24% Staying with Friends and Relatives 46%

0 2012 2011 2010 Shopping 8% Day Visitors 38% Day Visitors 16%

Transport 16%

Indirect Expenditure 26%

VAT 12% PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 56 57

Figure 4.14: One-hour drive time catchment

The table below shows the average spend per day/night by type of accommodation. As we might expect, those in serviced accommodation spend the most with day trippers spending the least, the average being £82.64 per day across day and staying visitors.

Figure 4.13: Average Spend by Accommodation Type

Average Daily Spend by Accommodation Type

200 £172.23

150 One-hour drive time catchment £93.75 100 £82.64 60RG Stirling 60QF Clackmannanshire 50 £31.88 £16.64 60QG 0 Serviced Non-Serviced SFR Day Visitors Average 60QL East Dunabartonshire Accommodation Accommodation 60RC Renfrewshire 60QS Glasgow City It’s worth noting that the SFR sector is spending just The one-hour drive time catchment overlaps district 60QN over double per day when compared to the spend boundaries and shows that the one-hour zone encompasses of day trippers. the whole of East Dunbartonshire, Glasgow City and Falkirk, 60QK East covers large swathes of , East Ayrshire, South As discussed earlier in section 4.3.1, visitors’ decisions as Lanarkshire, West Lothian and elements of Argyll and Bute, 60RF South Lanarkshire to where to visit are influenced by travel times rather than South Ayrshire, Clackmannanshire and Fife. 60QQ Falkirk by government district boundaries. Therefore the potential market for Paisley extends beyond the confines of just 60QZ North Lanarkshire Paisley or indeed Renfrewshire into the districts that are beyond it but lie within the one-hour travel time. 60RH West Lothian 60QP City of Edinburgh

In terms of potential audiences therefore, it’s reasonable £700m. There would certainly be scope for Paisley to tap to argue that the potential for Paisley is far greater than into the Glasgow staying market – encouraging visitors to that already recorded for the town. For example, Glasgow make a day trip out to Paisley for a half or full day. reports welcoming 2.8m visitors per annum worth some PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 58 59

4.3.4 Summary of Total Market Size 4.3.5 Context Bearing in mind the caveats, the size of a heritage 4.3.6 Summary In summary then, a conservative estimate of the total size of Having looked at the size and make-up of the tourist destination’s visitor base depends on both the quality Key points to note in conclusion are: the market available to Paisley is in the region of 4.4 million market to Paisley, it is worth also considering how the of the offer as well as its catchment area. Many are • Growth needs to come in the form of day trips from the visitors, comprised as follows: town compares to other benchmark destinations within the in strong locations close to densely populated areas. domestic market, which is both sizeable and accessible. UK. Britain’s Heritage Cities is a partnership of heritage These cities include: Table 4.3 destinations which have joined together for joint marketing • Paisley’s accessibility by train is a key selling point • Canterbury and Oxford, which are easily accessible purposes – www.heritagecities.com. There are currently bearing in mind the relatively low levels of car to day visitors from London; Market Sector Estimated % eight members within the group: Bath, Carlisle, Chester, ownership. Durham, Lincoln, Oxford, Stratford-upon-Avon and York. • Chester, which is within easy reach of the Merseyside • The SFR market is significant – and their hosts heavily Resident Market The group is effectively a marketing initiative and a way and Greater Manchester conurbations; and influence this market. of pooling resources to good effect, e.g. representation at Primary 2,687,985 64.3% • York, which is the major intermediate stopping point overseas trade fairs would not be cost effective alone but • The resident market of Paisley therefore needs to be on the London to Edinburgh tourist route. Secondary 1,494,939 35.7% is achievable with a group approach. enthusiastic advocates for the town’s heritage. Nevertheless, Paisley falls well short of even Carlisle • The share of recreation within total tourism spend is Sub-Total Resident Market 4,182,924 94.8% While the eight members of the Britain’s Heritage Cities which has only recently started to proactively market just 3% which is comparatively low. It should be possible group are clearly not the only cities in the UK with heritage Tourist Market itself as a heritage destination. In the context of the to increase this to closer to 5% or 10%, without reducing credentials, they do provide a useful benchmark in terms of Heritage Cities Group, the key point of difference in in absolute terms expenditure on other items. looking at how Paisley matches up versus other recognised Overnight stayers relation to Paisley’s figures is the low number of day 230,040 100% heritage destinations. • Based upon Table 4.3, a realistic target might be to (source STEAM data)1 visitors, both in absolute terms and in relation to the increase the value of Paisley’s visitor economy from £75 number of visitors staying overnight. Sub-Total Tourist Market 230,040 5.2% Volume and value statistics were sourced through desk and million to at least the levels achieved by the smallest web-based research, as well as telephone conversations cities in the Heritage Cities Group, Carlisle and Lincoln, Total Estimated Market Size 4,412,964 100% In all the other heritage destination examples, the number of where possible with representatives from each of the eight at between £110 million and £120 million per annum. day trippers outstrips the number of staying visitors several cities. These statistics are summarised in the table overleaf. An increase of around £40 million per annum could times over. There may be a number of factors that influence It is worth stressing upfront that care must be exercised be expected to create 800 additional jobs. However, we would reiterate the point that the potential this, namely the fact that Glasgow is on its doorstep and has when making comparisons for a number of reasons: tourist market is far greater as indicated by the catchment a strong day trip offer, and the prospect that Paisley’s offer for overnight visitors which includes areas such as Glasgow • data collection and econometric modelling techniques currently simply isn’t compelling enough to attract the day City Centre, as indicated on the map in page 4.14. differ; trip market.

• data is not always available at a city level – it is most often reported at a district level; • there are reporting variations between the two most commonly used models – STEAM and the Cambridge model e.g. headline STEAM figures tend to be inclusive of VAT and indirect spend whereas the Cambridge model reports figures exclusive of these two items; and • not all cities have very recent data available.

¹ NB: Day trips have been excluded from the tourist market to avoid double counting from within the resident market. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 60 61

Members of the Britain’s Heritage Cities group: Tourism volume and value statistics

Town / Measure Paisley Bath Carlisle Chester Durham Lincoln Oxford Stratford Upon York Avon Population 74,000 80,000 107,500 77,040 88,000 88,000 151,000 25,500 193,000

Day Trippers 140,040 3,438,000 1,836,660 6,937,000 est 3,776,700 3,100,000 8,267,000 4,500,000 est 3,485,000

Staying Visitors 230,040 777,000 514,600 708,000 est 323,300 248,000 1,014,000 900,000 est 615,000

Total Visitors 370,080 4,215,000 2,351,260 7,645,000 4,100,000 3,348,000 9,281,000 5,400,000 4,100,000

Value £75m £335m £120m £397m £191m £113m £592m £238m £364m

Total Days/Nights 881,100 6,449,000 3,151,740 8,475,000 n/a n/a 13,127,000 6,836,000 n/a

Jobs 1,5590,040 28,218 2,197 6,580 2,200 1,9000,040 10,190 FTEs 6,884 10,646 (6,506 direct (5,057 direct (direct) (5,702 direct 1,172 indirect) 1,523 indirect) 1,183 indirect)

Source STEAM 2012 Value of Tourism Cumbria Tourism, Chester Destination www.visitcountydurham. Lincoln Volume & Tourism South East/ 2001 Tourism Economic York Tourism Key 2005 Former Tourism Volume Benchmarking org/intelligence#visits Value of Tourism Cambridge Model Impact Assessment Facts 2007/08 Avon (SWRDA) & Value 2007 Survey 2003 STEAM 2006 2007 for Stratford-On-Avon District Executive Summary Cambridge Model Stratford

Comments Value includes Figures are for the Lincoln Oxford 2001 Tourism Split between day VAT and indirect Bath & North East Economic Impact and staying visitors expenditure Unitary Authority Assessment based on 2001 For Stratford-On-Avon figures District Executive Summary Cambridge Model Stratford PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 62 63

4.4 AUDIENCE DEVELOPMENT RESEARCH • Tour operators/destination management companies • Scottish Tourism Association Tour Guides 4.4.1 Introduction & Methodology We have already seen in Section 4.3 the size and general • Comparator Venues profile of the available markets around Paisley. However, • National Societies and Groups in order to get a little more ‘under the skin’ of the audiences who might be most pre-disposed to visiting the town, we • Existing attraction operators have undertaken some industry and end-user research • Local societies and artists among a variety of individuals and groups, listed in Table 4.4. These groups include:

Table 4.4: Tourism industry consultees

Tour Operators & Guides End-User Groups Other Stakeholders Paisley Cross

4.4.2 Tour Operators • Operators were generally sympathetic to Paisley: Clans & Castles Ltd National Association of Decorative Curator, Paisley Museum Tour operators vary enormously in terms of the types Recognising its rich heritage but conscious of its & Fine Arts Societies (NADFAS) of markets they deal in and the packages they offer. ‘image problem’ and perceptions of it. Abbey Tours National Association of Decorative Robert Tannahill Federation Telephone interviews were undertaken with a cross section • Paisley is not ‘on the map’: It is generally not & Fine Arts Societies (NADFAS) of operators, from those offering scheduled tours aimed at requested (one respondent cited one request in a mass market, through to much smaller operators, offering 16 years of creating bespoke tours) and for those Serenity Scotland Stirling Decorative Arts Society Sandy Stoddart highly tailored itineraries aimed at much smaller groups. wholesale operators who are dealing with overseas operators, they are often not influencing the itineraries McKinlay Kidd Association of Guilds of Weavers, Rosslyn Chapel Despite this spread, there were a number of common areas – they simply put together a programme based on that emerged from talking to people: what is requested. Go-Go Bus Tours & Private Hire Family History Society Historical Paisley • Time is a major factor: There are a whole host of key • One operator (organising private and custom built places and sights that people expect to see when they tours at the top end of the market) did report going Brightwater Holidays U3A Visit Scotland come to Scotland and they are more likely to want to do to Paisley on occasion but the interest was primarily these ahead of anything else. When people only have driven by people who have family connections there. Rabbies Tours ,040 four to six days to ‘do’ Scotland, it leaves very little Generally these experiences have been good and it time to add in a half day to somewhere different. was possible to put together itineraries without too CIE Tours International • As is general ‘awareness’: Paisley is not on the visitors’ much trouble. It is worth noting that clients, coming from mental repertoire of places they want to go or ‘tick overseas and being at the upper end of the market, Scottish Tour Guides Association (STGA) off’ in Scotland. Therefore the town will need to develop expect to pay for things and would be more than x 12 Guides its offer and then communicate it clearly in order to happy to pay for admission, guides etc. achieve some share of voice among the better known • A recently organised tour for a knitting group wanted destinations. to see a woollen mill in the morning and then went to • In terms of international visitors: Americans for the Museum because of the textiles, however this was example want to go to the Highlands and to see ‘cute’ the first group of its kind in five years with photography villages – Paisley is neither. But it does have assets which and whiskey more common as themes of special interest. would interest people – if they knew about them. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 64 65

In terms of ‘tourism infrastructure’, the following specific 4.4.3 Scottish Tour Guides Association n One of the members, Robert Bowles who is based - The Abbey: and requirements/opportunities were mentioned: The Scottish Tour Guides Association (STGA) was established in Paisley and regarded as ‘the authority’ on Paisley - The weaving and textile heritage, especially by other members, organised a training day on the latter as this is what is unique and different • More high quality hotel accommodation – for over 50 years ago with the aim of providing clients with Paisley which was attended by between 20 and about Paisley. American visitors, it needs to be four-star at a minimum. professional tourist guides who will inspire, educate and entertain. The STGA is the only professional membership 30 guides and then extended to become a CPD n The domestic market came up as a key area • Secure and easy parking is a must. body for fully trained and accredited guides in Scotland (Continual Professional Development) module, of potential: so quite a number have now had training - Often visitors in this market arrange their own • A good offer of cafes and restaurants whereby these and is endorsed by both VisitScotland and VisitBritain. The on Paisley. itineraries, so in that sense they are more can be linked to the key sights easily. STGA has approximately 500 members based in Scotland difficult to target BUT they have the time and of whom there are around 400 active guides listed under • As well as a lack of time, reasons cited for not coming • More/better information (boards) that provide context, the proximity to visit, and are more likely to different categories including: to Paisley included: general history and specific stories for tour guides already have ticked off the ‘big’ things to to work off. Suggestions put forward include: An • Blue Badge Guides – ordinary members. n The general appearance of the High Street: do in Scotland so would be interested in - too many empty shops; and online resource that would allow operators/guides • Green Badge Guides – regional affiliates qualified something more unusual or ‘off the - generally looking down at heel. to pull together a walking tour and download to guide in specific areas of Scotland. beaten track’. appropriate information; Information sheets in key n One in particular was very negative about the town’s n However, it was also pointed out that it can take foreign languages – French, German, Spanish and • Yellow Badge Guides – site affiliates qualified to guide appearance and said that she would ‘baulk’ at two to three years to get [overseas] tour operators Italian. Targeting the large diaspora of people who on specific sites or fixed routes. taking visitors there as it is currently so unattractive. to change their itineraries so promoting Paisley at have moved away from Paisley – there are a reputed n Stronger, more ‘mass appeal’ collections/sights the VisitScotland Expo would still be worthwhile 50m people worldwide with Scottish Ancestry. We spoke to 11 guides based in and around Glasgow and elsewhere e.g.: as a long term investment. ‘Recreating the scenes of the past’ is something that listed as covering South West Scotland, only three had ever - The , Dovecot Studios in n The idea of a walking tour was mentioned several can be relatively easily done focusing on the things that guided in Paisley. Key findings included: Edinburgh, St Mungo’s Cathedral, the National times as being a very strong concept: Museum of Scotland; and make Paisley unique, particularly the weaving history. • Time is a key issue: - starting at the Abbey and heading up towards - the collections within Paisley (specifically the Coats Memorial Church; • Ancestry is a key proposition which would appeal n There is a ‘milk-run’ from Edinburgh/Glasgow to in relation to the textiles) being more of - it was felt that a really interesting walking tour particularly to the American market. Many like to Inverness and back and it is very hard to get people a niche market. could be put together that might have different undertake original research while they are in the country to deviate from this. • Positives - the guides we spoke to highlighted a number elements or ‘branches’ to it. of their ancestors so to be able to offer them something n Edinburgh and Glasgow struggle to retain visitors of strengths and opportunities that Paisley could focus n Targeting the cruise ship market coming in like the Stewart Visitor Centre would be a real draw. for half a day – they’re then off to Loch Lomond, the on when developing its tourism economy. These include: to Greenock: • Offer more specialist experiences e.g. behind the Isle of Skye etc. so it would be difficult to persuade - This would be the overseas market who might n The significance of the history and heritage of scenes tours, talks from experts etc. them to ‘give up’ half a day for Paisley when there consider including Paisley as part of a day tour Paisley was generally acknowledged by all. are key places/sights that they expect to cross to Glasgow – over 82,000 passengers will • Walking tours came up as a very strong route to go n There is still activity in Paisley, the airport, the off their list. come through Greenock in 2013, the vast down e.g. the Churches trail – Abbey, High Church, hospital, the University – so unemployment and other n Its location close to Glasgow – means that it is majority of these on a cruise call rather than Coats Memorial etc. social issues are not as much of an issue as they are usually passed by on the M8 motorway en route embarkation. in some other Scottish towns. • There was general agreement that if Paisley wishes to/from the city. - There are two main operators coming in to n Those who had visited generally had extremely to develop its offer then it needs to work more closely Greenock, InterCruises and another servicing n Often they are not in control of the itineraries – positive experiences and talked highly of the Abbey through VisitScotland and exhibit at events such as the the German market. these are put together by tour operators in the and the Museum. Expo and overseas roadshows. The offer could include country of origin. n The American market: the Paisley Mansions – Blackhall Manor etc. • Opportunities – the following suggestions were made: - The Americans know the Coats name so there n Most talk to their groups about Paisley when they n It was generally agreed that targeting specialist is already a very positive brand association • Developing a slogan or ‘theme’ for Paisley e.g. Biggar pass by on the M8 and/or when they pick them interest groups would be the right strategy for there that could be built on. in South Lanarkshire that used the ‘Biggar is Better’ up at . Paisley, specifically focusing on: slogan to good advantage.

PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 66 67

- There’s also the John Witherspoon connection; 4.4.4 Specialist Interest Groups NADFAS activities include monthly lectures, special interest We spoke to the Stirling Decorative & Fine Arts Society he was a in Paisley and was the 6th In this section, we look at some of the specialist audience days, educational visits and cultural holidays. There are 360 who arranged a day trip to Paisley for their members on President of Princeton as well as being a groups in more detail. This is not intended to be an societies throughout the UK and mainland Europe, as well as 21 November 2013. Stirling falls within the Scotland and signatory on the Declaration of Independence. exhaustive list, rather it gives a flavour of the types of in Australia and New Zealand, which collectively represent Northern Ireland NAFDAS area which comprises 13 societies n German religious groups as a target market – this groups who might be interested in what Paisley has to offer. 92,000 members. with over 4,000 members. The tour comprised of between is a growing form of tourism in which the German 30 and 40 members, transported by coach. The price did market is particularly active. On average each Society organises around two or three not include lunch and it was left it up to members to n Galvanising the locals – as the best form of day trips per annum. For overnight stays, the number does use the cafes and pubs along the High Street. advertisement that Paisley could have. NADFAS vary significantly depending on the local society and is most often influenced by the relative wealth of the area in which They chose to combine a visit to the Abbey with the Museum • Requirements – in order to exploit the town’s strengths The National Association of Decorative & Fine Arts Societies it is based. As an overall average though, it works out at because one of the volunteer strands in NAFDAS is church and opportunities, Paisley could improve the visitor (NADFAS) is a leading arts charity which seeks to open up around one or two overnight trips per year. Trips are also recording. They would have considered including the Coats experience by offering: the world of the arts through a network of local societies organised at an area level as well as a local one. There are Memorial Church on the itinerary for their visit (possibly n Somewhere to park two or three coaches easily. and national events. NADFAS defines the decorative and national events but these tend to be held in London where substituting it for the Abbey given its position next to the n Good public toilets that have the capacity for fine arts as: the Society’s headquarters are based. Museum) but for the fact that it was being used for a a group to be processed quickly. graduation ceremony on the day. They acknowledge the n Better/improved landscaping and public realm. “The study of the history, social history, techniques and NADFAS have a quarterly magazine called the Review fact that the Museum has some important paintings, ceramics n A second curator of textiles/specialist textile guide materials, design and manufacture and collections of: which is mailed out to over 77,000 members. The and books but their main focus of interest is the shawl to allow a large party to be split into two smaller architecture, painting, prints, sculpture, textiles, furniture, organisation also has a strong volunteering programme collection because many of their members are interested groups with a higher degree of specialist coverage furnishings, costume, glass and ceramics, enamel, metalwork, covering heritage volunteers, church recorders, young arts and involved in textiles. Another important fact was the ease /more intimate experience. garden design and installation art; as well as the lives and and church trails. NADFAS members tend towards the AB of getting to and from Paisley from Stirling, particularly n A tourist information centre/point. influences of the artists, architects, craftsmen and patrons socioeconomic groups i.e. those in households where the main in the winter months. n Good quality restaurants, cafes and souvenir shops. involved. Music, theatre and literature can income earner has a higher or intermediate managerial, play an important part in illustrating art.” professional or administrative job role and, being older, The group made contact directly with the venues as are predominantly retired meaning that they have the opposed to using the services of a tour operator. They ‘Halloween Frolic’ by James Elder Christie time and, more often than not, the disposable income booked a weaving demonstration and talk from Dan to pursue cultural interests. Coughlan. They were not asked for a fee but instead made a donation to the Museum and similarly to the NADFAS members are always looking for new and Abbey, which was budgeted for in the price paid by interesting places to visit and are particularly interested those members going on the visit. in things like behind the scenes tours, talks by experts in their fields, demonstrations etc. In addition to this, good The Stirling Society has organised tours to the Grampian quality food and accommodation are high on the list of region, Dublin, Madrid and the Scottish Borders in recent requirements. years. They have organised the Scottish based trips themselves but have used a tour operator for the others. NADFAS also holds a directory of some 300 accredited lecturers. This is available exclusively to members. Representatives from the Society made a pre-visit Prospective candidates must apply via an application reconnaissance and were impressed with what they saw, form whereby they have to demonstrate evidence that particularly the amount of regeneration around the Abbey, they have the right qualifications and/or experience. the cleaned Town Hall and the restoration of other period A lecturer from Paisley has recently been listed. buildings. The feedback was that the people they met at both the Abbey and the Museum were very helpful, friendly and well-informed. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 68 69

Association of Guilds University of the Third Age of Spinners, Weavers (U3A) The Third Age Trust is the national representative body for and Dyers the Universities of Third Age (U3As) in the UK. U3As are Founded in 1955, the Association of Guilds of Spinners, self-help, self-managed lifelong learning co-operatives Weavers and Dyers is the administrative body of over 100 for older people no longer in full-time work, providing affiliated Guilds with a total of over 5,000 members, the opportunities for their members to share learning majority of which are based in the UK. The Association is experiences in a wide range of interest groups and a registered charity, the aim of which and the affiliated to pursue learning not for qualifications, but for fun. Guilds is: In 2012 there were a total of 854 U3As across the country, with 276,241 members. The Trust produces a magazine, entitled Third Age Matters, which is published five times a year and has a circulation of around 200,000. “the preservation and A representative of the East Renfrewshire U3A was contacted as part of this research. Although this is improvement of expertise a relatively small group with just 130 members, they in hand weaving, spinning have some 16 to 19 groups including a history group, a genealogy group and an art appreciation group. In Paisley Museum Collections fact the genealogy group meet in the Church of the and dyeing for the benefit Latter Day Saints in Paisley as it gives them access to archives and records. The U3A, while it covers a wide range of interests, offers The itinerary for the 2014 tour (29 April to 12 May), of the members and the huge potential as an audience group for Paisley given that entitled ‘Threads, Ruins and Tunes - Fiber and Music Tour Most U3As organise trips out for their members, most often its product offer appeals to this age group and they have of Scotland’, included visits to the time and, for the right offer at least, the money planned at a group level. They are prepared to travel, for n Edinburgh & Glasgow public awareness in to spend. example the East Renfrewshire History Group has been to n Stirling Stirling Castle, Dumfries House and Edinburgh. They tend to n such craftsmanship”. drive and organise car sharing between them. Being retired Paisley or semi-retired they are on a budget, but still look for n The Borders region The Association organises a biennial exhibition and a Overseas Weavers’ Guilds places where they can have a nice lunch and a decent cup n Aberdeenshire weekend conference and on alternate years a week-long Interest in weaving and textiles is particularly strong in of coffee as well as seeing the area of particular interest. summer school. The Association itself does not organise North America. In America alone there are 774 Guilds n The Orkney Islands As well as the standard visitor offer, they are interested day trips, however individual Guilds organise all kinds of and a further 106 in Canada. Clearly not all Guilds will n in ‘specialist’ aspects such as behind the scenes tours, The Northwest Islands activities, including day trips and weekend workshops. They organise overseas trips but there are individuals and demonstrations etc. n The Isle of Skye are always looking for suitable, affordable venues for all operators such as The Singer Weaver and Joyce n Islands of Harris and Lewis their activities. The closest Guild to Paisley is the Clyde James Tours.: Most U3As also hold a monthly meeting for which they Coast Guild of Weavers, Spinners and Dyers. are always looking for guest speakers and this provides Joyce James Tours offers travel and bespoke tours for an opportunity for potential venues to come along and The Singing Weaver, operated by Nadine Sanders who is knitters and friends, running an 18 day tour of Scotland ‘promote’ themselves. a musician and weaver, runs a Scotland Tour every year, every year since 1995 based from accommodation in which includes a day trip to Paisley. Glasgow. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 70 71

4.4.5 Other Audience Groups • Influencing operators’ itineraries will take both time As noted in the introduction, the research here gives and persuasion, however, it is not just about marketing, a flavour of the types of specialist interest and group there needs to be new and improved products, organisations that based on the town’s assets might be packages and services, but this must come attracted to Paisley. It is also worth noting that there are before more and smarter marketing. a number of other types of groups that could be targeted. • Although their role is strategic and they tend to These include: promote ‘customer experiences’ rather than towns and • Architecture: cities, VisitScotland is a key partner and there needs n The Society of Architectural Historians to be closer engagement with the national agency. n The Architectural Heritage Society of Scotland VisitScotland is keen for Paisley to offer something n Tiles and Architectural Ceramics Society ‘different’ from the ubiquitous castles experience, • Bibliography: but the product quality needs to improve. n The Bibliographical Society of America • Influencing the domestic market is key as this audience n The Bibliographical Society determines its own itinerary and will act as advocates. • History: • Ultimately Paisley has the potential but it will take time n Glasgow Archaeological Society and investment. • Poetry: n The Poetry Society Based on comparable areas in the Heritage Cities Group, - which has over 4,000 members worldwide. a realistic target might be to increase the value of Paisley’s visitor economy from the current level of £75 million, to • Churches: between £110 million and £120 million per annum. n The Churches Tourism Association • Family History: n The Troon & Ayrshire Family History Society n The Wallace Clan Society “I remember what Paisley Paisley Museum 4.4.6 Summary Having conducted ‘market demand’ research among a used to be like and seeing In terms of their itinerary, it is worth noting that they visit Based on the groups’ feedback to the Museum, this audience variety of end consumers, intermediaries and suppliers Killbarchan Mill in the morning (National Trust for Scotland) is looking for: we would conclude the following: it now, breaks my heart...” rather than Sma’ Shot cottages. This is followed by a trip n history and heritage; to the Paisley Museum and Art Gallery in the afternoon. • There is a ‘warm’ feeling towards Paisley. n the ‘authentic’ experience; • Among those who know Paisley, its fine history and n comfort; and heritage are acknowledged and appreciated but this is tinged with sadness. n ‘added value’ – which is where the weaving demonstration by Dan Coughlan (Curator of Textile, • There is a lack of general awareness of the riches Paisley Museum) can be introduced. Paisley has to offer. The Paisley Town Centre Asset Strategy is focused on key economic drivers and the latent potential of Paisley’s cultural and heritage offer which is one of the most important elements of Paisley pattern shawl from Paisley Museum Collection pattern Paisley shawl from Paisley Scotland’s tourism offering.

THE

STRATEGY PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan THE ASSET STRATEGY 74 75

The Paisley Town Centre Asset Strategy is focused on Paisley’s tourism market. With this objective in mind, The second point of principle is that Paisley needs to Broadly speaking there are three strategic routes, the choice key economic drivers and the latent potential of Paisley’s a question arises over where the additional visitors monetise its offer. Currently, there is little economic value of which is largely dependent on the ability or otherwise to cultural and heritage offer which is one of the most will come from. Will Paisley be able to: to be gained by generating increased visitors to Paisley’s influence the product offer in the form of: important elements of Scotland’s tourism offering. Indeed, attractions as: • attract new consumers into the days out or short • visitor facilities; its popularity is on the increase with Historic Scotland, breaks marketplace? • there are no admissions charges and therefore no Scotland’s biggest operator of visitor attractions, reporting • new and innovative interpretation; ticket revenue; an increase of 14.8% on 2012 figures. Across the agency’s • persuade existing visitors to visit more frequently, • physical extensions; 78 ticketed attractions, records were broken at flagship stay for longer and spend more? • people stay in Glasgow overnight as there are so few sites such as Edinburgh Castle, Linlithgow Palace, and St. bed-spaces in Paisley, hence their accommodation • additions to the collections; • persuade people to make a visit to Paisley in preference Andrew’s Castle. These figures illustrate the increasingly budgets are spent elsewhere; to ‘competitive’ offers in the marketplace, such as • revealing untold stories and assets; as well as important role heritage plays within the Scottish economy. Glasgow or other heritage destinations? • the retail offer is restricted at the Abbey, the Museum • more and better marketing. and especially the Sma’ Shot cottages; and There are two routes via which Paisley might increase visits: 5.1 AN APPROACH TO AUDIENCE • only the Abbey has a permanent catering offer, as Strategically, the approaches are broadly set out in DEVELOPMENT • firstly based on its proximity to Glasgow, it must look to the café at the Sma’ Shot has limited opening hours. Figure 5.1 overleaf and although recommendations are ‘steal share’ from Glasgow’s staying visitor market; and outlined in terms of both low level as well as major project While not setting out to deliver a complete tourism or Therefore in order to make any investment in the visitor interventions, in either scenario Paisley must do the following • secondly, it must encourage existing and lapsed visitors destination visitor strategy, this document sets out the offer in Paisley viable in economic terms, there needs in order to succeed: to re-visit and act as advocates for others. framework for such a strategy with a view to growing to be a way of monetising the offer, including: • celebrate its Victorian, and older, past; • more proactive ways in which to encourage visitors • develop its visitor offer based on its heritage assets… to donate – and providing a reason why; but make this an integrated approach; Paisley Abbey • an improved retail offer with items that are high • fill in the gaps between the heritage sites; quality and specific to Paisley; • improve the public realm; • a menu of chargeable products and services which might include tours, lectures, apps, personalised • add points of interest to hold people’s attention along itineraries, demonstrations, access to exclusive the way and fill in gaps in knowledge; areas etc.; and • update the interpretation; • greater co-operation and cross promotion between • improve visitor facilities and market these to specialist the attractions and the cafés and restaurants in the groups, both directly and indirectly; and town to ensure people dwell longer, particularly during meal times. • attract the domestic market. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan THE ASSET STRATEGY 76 77

Figure 5.1 Options for Product Development With these in mind, a vision statement is proposed as 5.3 STRATEGIC OBJECTIVES a means of developing consensus over future action: Against the backdrop of this vision statement, strategic objectives have been developed to structure delivery. These objectives focus on key drivers for growth Paisley will use its outstanding and matching markets with existing assets and their potential offer, which in Paisley’s case is an authentic PRODUCT OFFER MINOR UPGRADES MAJOR INVESTMENT architecture and its wealth of and unique visitor experience that is reflective of both DOES NOT CHANGE TO THE PRODUCT IN IMPROVING THE contemporary and traditional culture. Through focused OFFER QUALITY OF THE cultural assets and collections to product development and cross marketing, assets have the • There is still potential PRODUCT OFFER potential to increase visitor numbers and create commercial for more and better • These upgrades can be drive its economic regeneration opportunities to ultimately benefit the town centre. marketing. used as the basis for a • Affords the ability for PR campaign (esp to the a major re-launch on and establish itself as an • Likely to attract more domestic market) and the back of capital However, the assets within Paisley clearly stretch beyond of the same in terms will lead to improved investment. international destination potential visitor attractions and embrace a wide range of of audiences. word of mouth. forms which provide a link to the past and basis for future • Potential to attract regeneration. These assets should be coordinated according • Increased frequency for Scottish culture and completely new to Paisley’s USP of Weaving and Textiles. They include: among existing audiences audiences. and limited potential contemporary performing • Collections – the Museum collections in Paisley, some for new audiences. arts. The town will build a internationally recognised, provide a significant resource for tourism/audience development and learning; new vibrancy by developing • Archaeology – above-ground and below-ground archaeological remains in Paisley are a significant sustainable uses within the form of heritage which also relate back to the historic core of the town centre, Museum collections; • Human-influenced landscapes – Paisley has a rich The underlying assumption of the strategy is therefore 5.2 THE VISION FOR PAISLEY heritage associated with the River Cart, canal, the long-term objective of realising change in the most rebuild its high street economy surrounding hills and public spaces together with deprived parts of Paisley, addressing image and brand, The vision for the asset strategy is to harness the town’s buildings that are evidence of industries and and maintaining and enhancing community cohesion through using the audience power of potential, develop its product or USP and then monetise this philanthropists of the past; and offer in the form of a realistic, deliverable and integrated a shared and enhanced pride of place. Consideration its rich legacy and bring all asset strategy that regenerates and revitalises the town was also given to the following priorities as set by the • Historical figures – many important historical figures centre, but also creates a framework that helps address client brief: its historic buildings into are associated with Paisley and these are important Paisley’s underlying socio-economic issues. • deliverability, facilitating decision-making based on aspects of heritage as they provide an important identified need and available funding; use for the ultimate benefit insight into the town’s social and political history. In 2012 Ferguslie was recorded as the most deprived • regeneration potential; area in Scotland and so while physical regeneration and of the community of Paisley preserving the historic environment for future generations is • the development of quality visitor attractions; critical, in order to create a sustainable and resilient town, • active buildings, well defined and used public realm; the asset strategy needs to address community cohesion, and and Renfrewshire. Paisley’s poor socio-economic performance and ultimately • physical appearance and cohesiveness of the town the wellbeing of the local population. centre. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan THE ASSET STRATEGY 78 79

The OBCs would be used for submission of formal funding proposals to organisations such as Heritage Lottery Fund (HLF), private philanthropists, and potentially Objective 2: also the European Regional Development Fund To establish the significance of Paisley as an (ERDF) and the Scottish Government. international visitor destination by presenting its cultural assets within national and international Business case development should cover the following audiences and markets and to define a set of actions priority projects: that derives maximum economic benefit for the economic regeneration of the local community. • The development of a Paisley Museum of Textiles, The Liberal Club Paisley town centre Costume, Fashion & Design at an integrated site The raw product already exists but it must be turned into incorporating Coats Memorial Church, the former a compelling visitor offer. Recommended actions would TA building and the Museum/Observatory complex. Actions, assets and projects will be aligned against the include, but not be limited to: following objectives: • The creation of a Paisley Textile & Design Centre • Development of the weaving story at the Museum. The Objective 1: on a site at the heart of the High Street. Paisley Museum and Art Gallery should focus on what 1. To tell the story and define the visitor productfor To tell the story and define the visitor product for Paisley is unique about Paisley and this includes the unique Paisley and to subsequently display, curate and and subsequently display, curate and align the town’s • The development of a new 300-seat, multi-purpose selling points within the collections such as its paintings, align the town’s heritage assets around this offer. heritage assets around this offer. Paisley Theatre – with PACE. ceramics, the Observatory, local history and in particular 2. To establish the significance of Paisley as an • The further development of the Town Hall digital hub, textiles and weaving. international visitor destination by presenting its cultural With Paisley Museum and Art Gallery being the top genealogy centre etc. assets within national and international audiences and priority, this report identified a number of potentially • Researching stories, famous people and events, so markets and to define a set of actions that derive significant game-changing projects for Paisley. So as to fully It would be an advantage to commission the studies broadly that there is a definitive set of materials from which maximum economic benefit for the economic understand their exact scope and capacity to be sustainable in parallel, and to coordinate them through a single group tourism-related products might be developed. regeneration of the local community. and deliverable, it is recommended that an outline business involving both Council and community representatives, so Examples might include Robert Tannahill, the Coats case is commissioned in relation to each one. This will help that interrelationships between them are properly taken family, Witherspoon, Wallace among others. 3. To develop consistency in terms of the visitor define the visitor product for Paisley from which other into account. • A coordinated programme to ‘curate’ the town, experience in relation to town centre cohesion, objectives and actions can be developed. function and management. developing ways to present the heritage. 4. To develop a programme for community, business An OBC is required to define the conceptual approach • Working across organisations, attractions and and cultural animation based around the cultural which best meets customer and market needs and maximises departments within the Council. the wider social and economic impact of any regeneration asset base. • A series of ‘chargeable’ value-added experiences proposals. A design brief should then be specified to meet that could be marketed to individuals and groups 5. Develop a refreshed brand and publicity strategy these needs. In all cases, the market and financial analysis such as private tours, lectures, handling sessions, for Paisley in the context of the international should lead to the appraisal process, and no architectural demonstrations etc. marketplace for tourism and the wider design work should be commissioned ahead of completion Renfrewshire offer. of the OBC. • The development of a highly specialist retail offer centred around the Paisley pattern. The place To achieve these, detailed actions will be needed across to purchase an authentic Paisley shawl, which could each objective: accommodate the Paisley equivalent to the Johnstons of Elgin cashmere. • Incentives to encourage new small businesses along the High Street, focusing on arts and crafts and good catering offer, a complete ‘antidote’ to . PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PAISLEY THE UNSOLD STORY 80 81

• An upgrade to and extension of the town heritage Under Annex 3, Historic Towns and Town Centres, a group and renovation with much of the original external • A Heritage ‘SOS’ Designation – many sites with a information boards. of urban buildings eligible for inscription on the World and internal fabric intact. WHS treat it as an emergency attention designation Heritage List would fall under criteria (ii). for unique heritage at risk. The origins of the UNESCO • The development of heritage walking trails, with • Clear architectural and historic themes are evident, WHS convention lie in this concept of WHS. downloadable apps and printable resources. charting artistic, political, social and economic activity This refers to historic towns which are inhabited and which, with individual buildings and building ranges providing • A Marketing/Quality Logo/Brand – a growing • More temporary [paid-for] exhibitions in order to by their very nature, have developed and will continue to a clear testimony to the prosperity and subsequent minority of sites have come to the realisation that the increase income. develop under the influence of socioeconomic and cultural development of Paisley over a 200-year period. WHS designation has value as a marketing or quality change, a situation that renders the assessment of their • Generate publicity. Give locals a reason to visit. brand for historic places. authenticity more difficult and any conservation policy While a detailed statement of significance has yet to more problematic. • A ‘Place Making’ Catalyst – this view treats WHS Key Actions under Objective 2 be prepared, it is proposed that benchmarking against status as a powerful catalyst for economic development potential World Heritage Site designation with a view For historic towns, the committee therefore acknowledges using heritage as a tool to develop powerful new OPTION 1: World Heritage Site Benchmarking Process to understanding and telling the Paisley story more difficulties owing to the fragility of their urban fabric (i.e. identities for places, and powerful programmes effectively would ultimately raise the profile of the disruption since the advent of the industrial era). Qualifying of actions to change places fundamentally. There are currently five sites within Scotland that have town, the understanding of its historical significance towns should consider their eligibility based on [built been inscribed on to the World Heritage list. These include and help establish a clear brand in terms of future heritage] spatial organisation, structure, materials, forms The lesson that emerges from existing analysis is that the island archipelago of St Kilda, the Old and New promotion and branding strategies. and function of a group of buildings. Of the four categories the perception of the management organisation and Towns of Edinburgh, the 18th century cotton mill village of historic town, two are of particular relevance: stakeholders matters and that the impact of the designation of New Lanark, the Heart of Neolithic Orkney and Benefit and Impact process is markedly different depending on which one of the Antonine Wall. • Historic centres that cover exactly the same area as Although there are limited studies currently available these four categories the site belongs to. Therefore, the ancient towns and are now enclosed within modern that specifically quantify the impacts of World Heritage sites which have achieved benefits have had a clear logic While none of the existing Scottish sites are comparable to cities. Here it is necessary to determine the precise limits Site status on economic performance, there does exist chain from the identification of the issues and problems Paisley, direct comparisons can be made with the Liverpool of the property in its widest historical dimensions and some research as to best practice from existing UNESCO they wished to address, a clear understanding of how Maritime Mercantile City designation which was made to make appropriate provision for its immediate World Heritage Sites that had been successful at WHS status could be used to catalyse change, following under the following criteria: surroundings; and converting socioeconomic ‘opportunity from designation through to investing in the resources, activities and (ii) Whereby the site exhibits an important interchange of • Sectors, areas or isolated units which, even in the into advantage’. It appears that for some existing sites, processes to deliver the impacts desired. human values, over a span of time or within a cultural residual state in which they have survived, provide the following benefits are relatively well-evidenced: area of the world, on developments in architecture coherent evidence of the character of a historic town • more effective conservation and partnership working; or technology, monumental arts, town planning or which has disappeared. In such cases surviving areas OPTION 2: UK City of Culture landscape design. and buildings should bear sufficient testimony to the • civic pride; former whole. The Department for Culture, Media and Sport (DCMS) (iii) The nominated site bears a unique or at least • social capital; manages the UK City of Culture programme which is run exceptional testimony to a cultural tradition or Benchmarking against potential World Heritage • learning and education; and every four years. Derry~Londonderry was named the first to a civilization which is living or has disappeared. Site designation • additional funding and investment. UK City of Culture 2013. Hull has been selected to become (iv) The nominated site is an outstanding example of It is considered that areas within the town centre have the UK’s second City of Culture in 2017. The bidding a type of building or architectural or technological the potential to relate to the qualifying criteria for the The research to date reveals four typologies in relation to timeline for the 2021 competition is yet to be published. ensemble or landscape which illustrates a significant following reasons: pursuing WHS status, with the level of emphasis of success stage in human history. Bidding Criteria • The town enjoys a built heritage that dates back at least largely relating to the approach taken: a thousand years and is both architecturally and To be successful, the applicant area will need to meet the To be included on the World Heritage List, sites/areas must • A ‘Celebration’ Designation – many places with a WHS historically diverse. following criteria: also demonstrate outstanding universal value and meet treat it as a celebration or reward designation for • deliver a high-quality cultural programme that builds at least one out of ten selection criteria. These criteria • Arguably, these buildings, roughly dating from between heritage already preserved. and expands on local strengths and assets and reaches are explained in the Operational Guidelines for the 1750 and 1930, are in an exceptional state of a wide variety of audiences over the course of the year; Implementation of the World Heritage Convention. preservation having escaped periodic refurbishment PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan THE ASSET STRATEGY 82 83

• deliver a programme that uses culture and creativity • Given that the attractions in Paisley are all limited in to lead to lasting social regeneration through building resources, perhaps funding could be found to create engagement, widening participation, supporting cultural Objective 3: one or more ‘cross-attraction’ positions whereby they Objective 4: diversity and cohesion, contributing to the localism To develop consistency in terms of the visitor experience could be deployed according to need to supplement To develop a programme for community, business and agenda and reaching out to sectors of the community in relation to town centre cohesion, function and the existing volunteer workforce. cultural animation based around the cultural asset base. who are disenfranchised and isolated; management. • There should be an ‘official’ list of specialists who could Major events influence the way we see places and • create a demonstrable economic impact from the It is possible to see how the investment in the restoration be marketed collectively, whereby potential organisers contribute to a place’s brand essence. Building a positive programme, through investment and innovation in culture of the Town Hall and surrounding areas is already paying would be able the see the depth and breadth of external reputation and a brand image for Paisley is an and creativity; dividends. However, while it is not realistic to think the High specialist knowledge on offer in Paisley. Suggested important challenge recognised by key stakeholders such • demonstrate a clear approach to maximising the legacy Street can be fully returned to its former retailing glory, charges or donations would be included with this. as the Paisley Vision Board and national agencies such and evaluating the impacts from being UK City of more needs to be done in terms of presentation and • An ambassadors’ scheme “Proud to be Paisley” or as EventScotland. Culture; and how this relates to the visitor experience. similar whereby volunteers would be trained and would • present realistic and credible plans for managing, be stationed in key locations during the summer At a local level, it is recognised that a successful strategy funding and delivering the programme and its legacy. This includes: months in order to help direct visitors and/or put in for building a sustainable and balanced portfolio of events and festivals will contribute directly to achieving a series of • landscaping and the public realm; place specifically when specialist groups are visiting. DCMS welcome bids from across the UK and adopt a economic, social, cultural and legacy benefits to Paisley. The flexible approach to agreeing which areas can bid, • car and coach parking; • Develop a refreshed brand and publicity strategy for vision is to see Paisley’s many cultural assets fully mobilised, Paisley in the context of the wider Renfrewshire offer. although there must be a clear central urban focus to • the potential reversal of the pedestrianisation of bringing new visitors to enjoy what Paisley offers. Its events the area. This could be a city or large town, two or more the High Street; and festivals will be acting as beacons that highlight unique neighbouring cities or towns, or a closely linked set of opportunities to visitors and local communities alike. Paisley Anchor Mills urban areas. There is no pre-determined minimum size of • provision of public WCs for visitors; offers a range of performing art groups, a host of venues population or geographical area for places that wish to bid. • increased hotel provision; and excellent transport links which make it an ideal event However, it is unlikely a smaller town, with limited capacity and festival destination, as demonstrated by the decision • better sign-posting; and and acting on its own, or an area without an existing cultural to host the Royal National Mòd 2013 in Paisley. infrastructure, would be able to provide the critical mass for • an information ‘centre’ for visitors – ideally in the a year-long programme to be successful. Town Hall. A key action emerging from the strategy is the development of an events and festivals programme, coupled with a The DCMS expects bids to be from a partnership for the The research showed that the people that organisers had new dedicated website to promote upcoming events. It is area. The partnership will need to include the relevant local encountered when putting together an itinerary for Paisley envisaged this output could be implemented in the short authorities and should also include other local organisations. were both friendly and helpful as well as well-informed term by the Paisley Tourist Board with the Paisley Vision and professional. However, the limited people resources Board, Creative Renfrewshire Network and the proposed Assessment Process will be a limiting factor going forward in terms of Paisley Development Trust playing a potential partner role. All bids are assessed according to the criteria provided and growing the visitor economy. Specifically: the assessments are based on the written full and final bids • There needs to be at least one or two apprentice and (if appropriate) responses to the clarification questions. weavers in the short to medium term to support Dan Candidates will also be invited to deliver a presentation on Coughlan and increase capacity; and in the longer term, their bid to the Independent Advisory Panel. to preserve the skill and continue to offer this unique service to visitors. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan THE ASSET STRATEGY 84 85

The first step will to be to develop a coherent strategy 5.4 KEY PROJECTS with measureable impacts. The National Events Strategy promotes the use of seven key indicators to measure the Objective 5: As part of the development of the Paisley Town Centre Objective 3: Develop a refreshed brand and publicity strategy for To develop consistency in terms of the visitor experience success of an event and these include the following impacts: Asset Strategy, a shortlist of projects have been selected Paisley in the context of the international marketplace in relation to town centre cohesion, function and to advance each of the strategic objectives. • tourism; for tourism and the wider Renfrewshire offer. management. • business impacts; It is anticipated these projects will have transformational Investment in the product needs to take place ahead of Signature Project: Establish an independent flagship fashion and beneficial effects for the town centre and the Council investment in marketing and communications. However, and textiles centre on the High Street. • image and identity; should focus on supporting these initiatives, and together some thoughts on the potential branding and marketing • media coverage; with lead partners, work to achieve optimal outcomes approach include: in each case. The aim is to have one lead ‘signature • level of participation and development; and • The development of the weaving story at the Museum, destination project’ to access the international visitor Objective 4: • environmental impacts. if done in the right way, could have national and with four key strategic projects supporting the To develop a programme for community, business and international status. wider destination development strategy. cultural animation based around the cultural asset base. Social and Cultural Benefits • There are a number of key groups that Paisley could Secondly, the strategy identifies a need to develop a promote itself to directly, but to reach many of the Signature Project: Develop a single Paisley Festivals “What’s on in Paisley” website, implemented on a self- end-users directly would be costly and inefficient. Strategy and the business case for a new 300-seat theatre. financing basis. It is envisaged that all organisations Objective 1: To tell the story and define the visitor product for Paisley promoting events within Paisley would be able to post • The town has to reach the operators who influence and to subsequently display, curate and align the town’s notices through this site and online ticket sales for attractions itineraries. This will take time, promoting at events like heritage assets around this offer. and events would be facilitated via the website for a the VisitScotland Expo will mean that it takes at least Objective 5: commission of the ticket price. In tandem with developing two to three years for itineraries to change. Develop a refreshed brand and publicity strategy for Guiding Principle: The potential of Paisley’s cultural and Paisley in the context of the international marketplace specific assets, the Strategy also advocates further • The development of a media plan that includes heritage assets will be fully utilised and will form the for tourism and the wider Renfrewshire offer. collaboration across assets in order to offer visitors a targeting key groups such as NADFAS, U3A family basis for its future regeneration. diverse range of authentic experiences. In other words, history groups. experiences which are underpinned by elements unique Signature Project: Develop a cross-marketing strategy to Paisley, and therefore cannot be easily replicated • In the short-term, new and/or improved website(s), for the town and establish a new brand identity. by its competitors. A dedicated “What’s on in Paisley” which focus on Paisley as a heritage destination as website could facilitate cross-selling between Paisley’s opposed to highlighting places such as Braehead Objective 2: To establish the significance of Paisley as an international key attractions and tourist facilities such as restaurants shopping centre should be developed. Appreciating visitor destination by presenting its cultural assets within and accommodation providers. that Renfrewshire Council has a duty to promote the entire district, however prospective visitors searching national and international audiences and markets and to define a set of actions that derives maximum economic Partnerships are viewed as essential in the delivery of this for “Paisley” need to be directed to a microsite which benefit for the economic regeneration strategy and it is recognised that it will be impossible to gives a single-minded message about the town, of the local community. achieve a coherent event and festival strategy without leading on its heritage appeal. true partnership working across public, private and Clever use of publicity and public relations techniques Signature Project: Paisley Museum of Textile, Fashion, voluntary sectors. locally by, for example, putting out a story that certain Costume and Design. pieces of heritage might be ‘lost’ or sold off which might stir up interest. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan THE ASSET STRATEGY 86 87

Objective 1 To tell the story and define the visitor product for Paisley GUIDING PRINCIPLE: The potential of Paisley’s and to subsequently display, curate and align the town’s cultural and heritage assets will be fully utilised heritage assets around this offer. and will form the basis for its future regeneration.

ACTIONS: Objective 2 To establish the significance of Paisley as a international n World Heritage Benchmarking visitor destination by presenting its cultural assets within n Figure 5.2: Paisley Town Centre - Framework for the Asset Strategy national and international audiences. Paisley Museum and Coats Observatory Redevelopment SIGNATURE PROJECT: n Thomas Coats Memorial Church redevelopment Museum of Textile, Fashion, Costume Objective 1 n TA Building redevelopment To tell the story and define the visitor product for Paisley and to subsequently display, n Paisley Theatre curate and align the town’s heritage assets around this offer. n Enhanced interpretation of the Abbey Drain n Paisley Town Hall redevelopment Guiding Principle n The Sandy Stoddart Collection The potential of Paisley’s cultural and heritage assets will be fully utilised and will form the basis for its future regeneration.

Objective 3 To develop consistency in terms of the visitor experiences n Town Centre Streetscape Improvements in relation to town centre cohesion, function and n management. Paisley Town Centre Team n New hotel development SIGNATURE PROJECT: Establish an independent flagship fashion and textiles Objective 2 Objective 3 Objective 4 Objective 5 centre on the High Street. To establish the To develop consistency To develop a Develop a refreshed significance of Paisley in terms of the visitor programme for brand and publicity as a international experiences community, business and strategy for Paisley visitor destination by in relation to town cultural animation based in the context of the presenting its cultural centre cohesion, function around the cultural international market Objective 4 assets within national and management. asset base. place for tourism To develop a strategy for community, business and cultural n Paisley Asset Strategy - Delivery Team and international and the wider animation based around the cultural n Paisley Enterprise Centre audiences. SIGNATURE PROJECT: SIGNATURE PROJECT: Renfrewshire offer. asset base. Establish an Developing a single n Thomas Coats Memorial Church Trust SIGNATURE PROJECT: independent flagship Paisley Festivals SIGNATURE PROJECT: SIGNATURE PROJECT: n Ambassador programme Museum of Textile, fashion and textiles Strategy and the Develop a cross- Developing a single Paisley Festivals Strategy and Fashion, Costume centre on the business case for a new marketing strategy for the business case for a new 300-seat theatre. and Design. High Street. 300-seat theatre. the town and establish a new brand identity.

Objective 5 Develop a refreshed brand and publicity strategy n Appoint a senior management role to in the context of the international market place develop a cross-marketing strategy for the for tourism and the wider offer. town andestablish a new brand identity. n Discover Renfrewshire SIGNATURE PROJECT: Develop a cross marketing strategy for the town n “What’s on in Paisley” & Events and establish a new brand identity. PAISLEY DESTINATION DEVELOPMENT STRATEGY n Marketing Paisley PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan THE ASSET STRATEGY 88 89

Figure 5.3: Paisley Town Centre Asset Strategy - West End Cultural Quarter

Key Heritage Assets

Anchor Projects - Flagship Museum of Textiles, Costume and Fashion

UWS Campus Boundary

The transformational area-based interventions have been Improved Routes or Views 5.5 THE SPATIAL STRATEGY of Key Buildings defined as: A spatial strategy has been developed to anchor both east Focused Public Realm Improvements and west of the High Street and identify distinctive roles • The West End Cultural Quarter between assets and areas. Together with signage, consistent • High Street and New Street Paisley Town Centre Asset Strategy - West End Cultural Quarter marketing and branding, this approach will improve legibility and deliver a coherent message to the customer. • Paisley Abbey and Town Hall Reproduced by permission of Ordnance Survey on behalf of HMSO © Crown copyright and database right 2013. All rights reserved. Ordnance Survey License Number 100023417. Areas of Intervention Paisley benefits from a number of special heritage assets 5.5.1 The West End Cultural Quarter The analysis and consultation underpinning this strategy has 100,000 and 150,000 visitors per annum. The town needs and features that have great potential to ‘catapult’ the The West End of Paisley is an inner urban area which lies affirmed that the West End possesses untapped potential an additional facility to encourage visitors to stay longer town forward, to differentiate Paisley nationally and immediately to the west of Paisley town centre. It is bounded to make a bigger contribution to Paisley’s ‘sense of place’. and to help entice people to stay overnight or take short internationally, and to allow it to achieve its unique to the north by the Glasgow to Ayr railway line and to There is capacity to enhance the spatial relationship breaks in Paisley. potential. It also has fundamental weaknesses which the south by George Street, immediately adjacent to the between this area and the High Street and the East End of if addressed can have a transformational impact. A761 which forms the major road link between Paisley and Paisley (which encompasses key visitor attractions such as The Coats Observatory is a key attraction in the West Johnstone. The residential area of Millarston bounds the Paisley Abbey and the Town Hall). Accordingly, the West End. The oldest purpose-built observatory in Scotland was The renaissance of the Paisley town centre requires area to the west while the residential neighbourhoods End has been identified as an area for transformational designed by Glasgow architect John Honeyman and was the delivery of a series of inter-related interventions. of Ferguslie Park and exist to the north intervention. gifted to the people of Paisley by Thomas Coats. Currently The success of each intervention will build upon the and south of the area respectively. the facility attracts up to 150 to 200 visitors during its late momentum to deliver others. To achieve its full potential Intervention Response opening nights and special events such as the Mars viewing it needs to embrace a series of transformational projects Residential development is the primary land use within the Drawing on Paisley’s unique textile tradition and association attracted 5,000 people over three nights. The strategy complemented by a programme of initiatives including the wider West End area, complemented with a range of small- with the Paisley pattern and shawl, the central aspiration is envisages that its potential could be better exploited by Paisley Town Centre Team and an ambassador programme scale commercial premises, community facilities and retail to create a flagship National Museum of Textiles, Fashion, improving the display of its associated scientific collection to promote a regenerated Paisley. While much can be services to serve the surrounding community. Floor space Costume and Design. This will comprise a 2,500m2 extension and increasing publicity. The strategy advocates improving achieved by improved organisation, partnership between analysis of the West End area of Paisley has revealed to the existing 3,000m2 museum complex. The strategy access to the facility by developing an external link from public and private sector and improved leadership, the that the area is blighted by high vacancy rates, with envisages that the new bespoke facility will provide a High Street which would facilitate access by day and by renaissance of Paisley will require a substantial investment approximately 40% of the commercial floor space fitting structure to showcase the role of the textile industry night. There is also scope to use the former Photographic in the built environment, the town centre’s infrastructure vacant (Renfrewshire Local Development Plan: in Paisley’s development and its international reputation Society buildings to expand the offer of this unique facility. and its public realm. Retail Background Paper January 2013). as a centre of the Scottish textiles industry. The heritage value of the imposing Thomas Coats Memorial There needs to be a focus on a range of specific A distinctive feature of this area is the cluster of unique The building must be ‘iconic’ in its design – a statement Church is well recognised; unfortunately recent years have area-based projects and programmes, including new heritage assets including: Paisley Museum, the Coats of the new Paisley. This warrants an international design witnessed a dramatic decrease in the number of active development and redevelopment projects. The strategy for Observatory, the former Territorial Army building and the competition. Such a facility would contribute to the congregation members. In order to safeguard this historic Paisley is structured in line with this basic premise. Spatially, Thomas Coats Memorial Church. This area also boasts the aspiration to grow tourism in the town and to significantly landmark, the strategy advocates the regeneration of the different areas of Paisley will make complementary University of West Scotland’s Paisley campus, making it increase the number of visitors to Paisley town centre. The church as a multi-purpose venue. Potential future uses could contributions to the strategy. an anchor destination from some 10,000 students. strategy envisages that the Museum could attract between include commercial, leisure and tourism uses, and the Action PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan THE ASSET STRATEGY 90 91 Figure 5.4: Paisley Town Master Strategy

5. The Wynd Centre

Reproduced by permission of Ordnance Survey on behalf of HMSO © Crown copyright and database right 2013. All rights reserved. Ordnance Survey License Number 100023417. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan THE ASSET STRATEGY 92 93

Figure 5.5: Paisley Town Centre Asset Strategy - High Street Regeneration

1

Existing Indoor Performance Space Town centre retail may be hard-pressed, however its great The overall aspiration is to:

1 The Spires 2. West College Scotland advantage over out-of-town or internet shopping is that it is Centre for Performing Arts • enliven the streets with more pedestrian movement; part of a rich social mix of culture, leisure and institutional Key Heritage Assets uses, businesses and homes. The best way to support retail is • bring key buildings back to life; Anchor Desination Project - Independant Flagship Design Centre to fortify this diversity by improving footfall – more people • connect key elements – for example the Abbey Quarter living above and around the shops, and more educational, Key Views and West End Quarter via the shopping core; 2 leisure and cultural uses – to make the context for shopping

Improved Routes or Views of Key Buildings incorporating revised access arrangement in town busier, and the general town centre environment • upgrade the public realm; for traffic more attractive. • add to the stock of public art work; Focused Public Realm Improvements

Targeted Shopfront Improvement Scheme / More needs to be done to entice active uses and to make • implement a unified sign system to assist pedestrian Improved Activity the most of the High Street’s underutilised cultural assets. movement and facilitate the Paisley Heritage Walk; Paisley Town Centre Asset Strategy - High Street Regeneration Accordingly, the core of the town centre, including High and Street, New Street and School Wynd, has been Reproduced by permission of Ordnance Survey on behalf of HMSO © Crown copyright and database right 2013. All rights reserved. • expand the town’s green infrastructure through the use identified as an area for intervention. Ordnance Survey License Number 100023417. of street trees. Plan recommends a detailed business plan is developed for 5.5.2 High Street Area (Town Centre Core) The town centre should be at the heart of the wider A new civic space will be the centrepiece of the town the building. A distinctive feature of this area is the impressive collection regeneration strategy for Paisley, providing the centre core and will be positioned at a key focal point at of listed buildings which line the town centre streets. The ‘quality of life’ factors so important to the community the junction of High Street and New Street, featuring local The former Territorial Army Building is located between area forms an important spine, linking the Abbey Quarter and visitors alike. Many of the ingredients and inherent artwork distinctive to Paisley. The strategy advocates active the Thomas Coats Memorial Church and the Art Gallery and with the West End Quarter, channelling pedestrians from attributes necessary to be successful are in place – the ground-floor uses from prominent buildings such as the Museum car park, and directly opposite the University of the station on Gilmour Street to the University of the West cultural asset strategy seeks to take advantage of these. YMCA building, with the new access to enliven and the West of Scotland. It was built between 1896 and 1899 of Scotland’s campus in the West End and West College animate this new civic space. and was most recently used as a Territorial Army Centre. Scotland’s campus on New Street. The University of the There needs to be a focus on a range of specific The interior suffered fire damage in December 2008 West of Scotland and the West College Scotland’s Centre projects and programmes, including new development This initiative also links to the wider public realm and and remains unused and boarded up. The strategy for Performing Arts accommodate 10,000 and 120 to 150 and redevelopment projects. Further enhancements to signage strategy to assist permeability, pedestrian encourages consideration of the venue as a possible site students respectively, and there are opportunities to use the fabric of the town centre are also required: the movement and way finding. There is a need to develop to accommodate the Sandy Stoddart sculpture collection. this resource to animate the town centre core and build renovation of the key listed building and other heritage a bespoke interpretative signage system, to link Paisley’s synergies in this area. assets; further public realm and transport improvements; major landmarks through time and themes. The revitalisation of the West End Cultural Quarter is and improved town management and brand positioning. intended to reinforce the cluster of important heritage Recent years have witnessed publication of an array of assets already located there. A spatial response has been reports documenting the changing nature of Scotland’s The aim is to deliver a transformational and distinctive developed for the Quarter, incorporating additional car high streets, and changes in today’s retail environment are programme of investment on these important streets. parking facilities and improved access from High Street. leading to questions about the viability of the traditional The nature of change and investment is different in each retail model. Paisley continues to be put under considerable instance. But it is more than a public realm or infrastructure On completion of the business plan, a detailed design strain by the influence of Glasgow City Centre, shopping proposition – it is a proposal to reinforce the spine approach will be prepared to define the exact centres such as Braehead and Silverburn, and also the of the town centre and connect its important assets. configuration, phasing and full integration of the emergence of new forms of retailing such as online redevelopment proposals for the West End. The design shopping. In 2012, 22% of commercial floor space was should improve connectivity and access between the iconic vacant within the town centre, which is a reduction of 586m2 new Museum complex, the former TA building site and when compared to 2010. However, during the same period Thomas Coats Memorial Church, while also accommodating the total amount of vacant units increased from 89 to 110. pedestrian access to the Coats Observatory from High Street. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan THE ASSET STRATEGY 94 95

Figure 5.6: Paisley Town Centre Asset Strategy - Abbey Quarter

5.6 THE ACTION PLAN

Key Heritage Asset

Anchor Projects To deliver successfully this strategy will require sufficient resources and effective partnership working that harnesses Cantilevered restaurant / Viewing Platform and coordinates the existing community asset base and Abbey Drain Interpretation the strength of the towns ‘grassroots’ organisations. Hotel / Theatre Development with public space overlooking the Cart, Abbey and Town Hall An Action Plan has been developed which brings

Key View / Views of 2 landmark buildings approximately 10,750m of historic assets back into use and is costed in the region of £108 million. Improved Routes or Views of Key Buildings Itemised costs in relation to some of the more

Focused Public Realm Improvements significant items are detailed below.

Paisley Town Centre Asset Strategy - Abbey Quarter Reproduced by permission of Ordnance Survey on behalf of HMSO © Crown copyright and database right 2013. All rights reserved. Project Costing Ordnance Survey License Number 100023417. A specialist retail unit involving the refurbishment of two high street units (1,323m2) £3.3m

Abbey Quarter Through improvements to this facility there is an indicative Abbey Drain Interpretation Structure – a small/potentially glass structure that provide £0.9m target to increase visitation from circa 50,000 to circa The Abbey Quarter is located on the east bank of the underground viewing opportunities and interpretation of the medieval drain (100m2) White Cart Water and is at heart of civic life in Paisley 75,000 per annum. with the Renfrewshire Council civic offices located adjacent. The area encompasses the 12th century Paisley Abbey, The opening of Abbey’s medieval drain to visitors would be Museum Refurbishment and Extension £55.4m Forbes Place and the recently renovated Town Hall. Paisley a complementary proposal within this area. This strategy 2,500m2 extension and 3,500m2 refurbishment including 400 car parking spaces and Abbey attracts approximately 10,000 visitors per annum, proposes the carrying out of a feasibility study in relation 10 coach bays (spaces required for comprehensive redevelopment of museum include but falls short when compared to other similar attractions to its further development as an attraction. Tours such as the master planning and integration of the following buildings elsewhere. For example, Melrose Abbey and Glasgow Brighton Sewers Tours operated by Southern Water provide • TA Building – refurbishment (2,571m2) and extension (1,000m2) Cathedral attract 45,000 and 170,000 visitors per a good example of what can be achieved elsewhere. This annum respectively, both of which have arguably includes guided tours through 400 yards (of the 30 miles) • Coats Church – disabled access and vertical access through the building, less heritage value to Scotland. of sewers, starting at the Palace Pier and emerging management and maintenance of existing building (2,656m2) through a manhole in the middle of Old Steine Gardens. • Observatory – refurbish two adjacent buildings (420m2) and disabled access The revitalisation of the Abbey Quarter is intended to into existing (164m2) reinforce the cluster of important heritage assets already Although refurbishment is now completed, further located there, benefiting from good access to the railway redevelopment of the Town Hall as part of an integrated station and ready access by car. cultural offering will be considered as part of a revised project implementation programme. As part of the strategy Town Hall – Library move, Theatre improvements £10.5m A development programme to further enhance the Abbey implementation, a preferred option for its optimal use and cantilever restaurant (100m2) as a focal point for the community, for educational activities, will be considered along with other projects as part of nursery/crèche, and for visitors is in progress. This will the outline business case development. The provision of a New Theatre (3,000m2) £13.6m include a new café, shop and Stewart Visitor Centre, which restaurant facility overlooking the river will be included in will significantly improve an already solidly performing this study as this element could further monetise this asset asset. The extended attraction should be a key part of an and complement the extensive range of events taking Total £83.7m integrated heritage trail plan, with the Abbey potentially place year round. being a good location for the story of Medieval Paisley. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan THE ASSET STRATEGY 96 97

Alexander Wilson statue and Paisley Abbey Thomas Coats Memorial Church Former Territorial Army Building While consultation with key stakeholders including the The Ability to Deliver Development Trusts are enterprises created by community planning partners and local and voluntary Relationships and coordination between agencies should 5.7 RECOMMENDATIONS communities to enable sustainable development in their organisations took place during the early stages of the be advanced to avoid issues such as fragmentation of area. A development trust is usually a company limited strategy, a truly collaborative approach and delivery responsibility and lack of coordinated Some important actions and organisational change is by guarantee with charitable status. Profits cannot be of the action plan will require additional buy-in from governance and structures. required from the outset to deliver on the potential that the community at every level including input into distributed to members, but must be used for the is set out in this strategy. The following recommendations further benefit of the local community. proposed delivery structures. There is an identified need to place responsibility and the should be the first consideration once the Council commitment means of delivery in one place and coordinate this delivery. is in place: The board of a trust is made up of representatives from Renfrewshire Council sits at the heart of this process, Beyond the delivery of capital projects, the Council may the public, voluntary/community and private sectors; • Align the support of community planning partners and recognising the importance of and coordinating support need to frame appropriate mechanisms for dealing with these (along with individuals and additional funders if anchor institutions to help deliver key aspects of the from the following principal sectors: this as part of a partnership approach with government appropriate) may be elected from ‘voting sections’ of the strategy for learning and well being. The University departments and other key stakeholders. • Central Government membership. The board is the policy-making body and is of the West of Scotland and the NHS in particular. • National Museums Scotland unpaid; paid staff may be employed to carry out the day- Setting Priorities • Appoint an internal interim task force, augmented • National Galleries Scotland to-day operations of the trust. A trust may set up subsidiary by new tourism skills to drive the strategy leading The austerity era in public financing will demand that the organisations to further its objectives, for example trading to quick wins, the OBCs, driving the dialogue, • Community and Voluntary Sector Council is selective in directing resources to where they companies whose profits are covenanted back to the trust. managing community participation, setting the • Private Sector will produce the greatest benefits for the entire town. The brief for an external delivery body asap. Council must focus these resources and select its short list of • Public Sector The Trust would expect to obtain revenue to fund its game-changing projects and commit to them. This requires operations and activities both from grant income and • Embark on a community and stakeholder consultation continuous and focused alignment between the investment process to build consensus around key interventions. It will also require strong leadership that will coordinate trading income. Core funding (for staff and running costs), programme and achieving key elements of the strategy a multi-disciplinary approach involving many organisations particularly in its first few years, might come from a variety • Establish a regeneration baseline using resilience data in line with timescales identified. and individuals with a wide range of expertise, experience of public sector sources. Private sector sponsorship might /econometric model. and capacities. Key tasks to be coordinated include: be obtained, including help in kind such as secondments. Development Trust Structures Charitable funding could be sought for specific projects. • Commit to entering a bid for the 2021 UK City • aligning policy and resources in the delivery of the The potential role of development trusts should be of Culture competition. Town Centre Asset Strategy; considered for the sustainable management of some The Development Trust Association Scotland (DTAS) is a • Formally benchmark the Paisley assets against • the creation of a Regeneration Delivery Fund; of the more significant assets and in particular the: network of community enterprise practitioners dedicated World Heritage Status candidacy. to helping people set up development trusts. • facilitate alternative funding models/approaches • Thomas Coats Memorial Church; • Prepare immediate action to take into care the most e.g. investment vehicles/receipts; and • Paisley Museum; and vulnerable assets, e.g. Thomas Coats Memorial Church. • pump prime infrastructure to attract private sector development. • wider collection of cultural assets. The Council will use the Paisley Town Centre Asset Strategy as a Coats Observatory springboard for Paisley to bid for UK City of Culture status in 2021.

APPENDICES PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 100 101 APPENDIX 1 ASSET STRATEGY STUDY AREA PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 102 103 TABLE 1: PAISLEY BUILT ASSETS/MAIN ATTRACTIONS APPENDIX 2 Potential The visitor potential for and this building complex associated structures within precinct is high at the Abbey 50,000 visitors peraround and annum. Both the Abbey Hall could be utilised Town themed (e.g. as joint venues using multiple festivals venues). The structural condition of sections ofthe navigable this structure is good and has the potential to be part of trail. a heritage This building contains a number public leisure/ of for rooms recreation. It forms part of the with the Paisley value group the former Complex, Abbey open space) (now burial ground and the eastern section of the High Street; building makes contribution to thea positive streetscene as well general an important social and venue. official function HERITAGE ASSET REGISTER Significance Large monastic building located eastLarge of Cartthe dating from the River and the Both the Abbey 12th century. neighbouring 17th century Place of are constructed of stone and Paisley buildingsare the most prominent Hall) within (along with the Town townscape. the Paisley Multi-phase subterranean structureMulti-phase subterranean period the medieval dating from to a length of and extending c. 90m The navigable longer). (but probably archaeologicallysection, discovered in the earlyis accessed via 1990s, The drain a surface manhole cover. appears to start a point south from west and extends of the Abbey the northern bank oftowards the river. Late 19th century civic building, designed in the FrenchGothic Grandeur (Belfast) H. Lynn architect W. style by (Glasgow). Young and sculptor James Building occupies the eastern bank of the White Cartand fronts River the southern side of Gauze Street. whichImposing dressed-stone structure, has recently undergone refurbishment, mainly external. Priority High Med High Known Known Proposals Proposed new Proposed visitor centre, dependent on securing development funding. Pre-feasibility stage. Fabric repairsFabric July 2012. The 2008 feasibility study identified refurbishment plans to include re-location of lending (5 tolibrary 10 years). Risks 15=High 1+ Low High maintenance costs for the building together with financial constraints. 12 Risk level: Potential not Potential realised. 9 Risk level: Limitations of building use, increased costs to maintain. 8 Risk level: Potential Potential Use Additional use of meeting androoms as a concert venue. Visitor attraction/ close connection to Abbey project. Library/ cafe/ conference venue. Potential a mini- for museum to inform visitors of full museum five minutes walk away. Condition Good Fair Good Importance (National (N)/ Regional (R)/ Local (L) N N N/locally significant/ andhigh profile partcentral of centre. town Accessibility Good Poor Good Conservation area Yes Yes Yes Owner Church of Scotland Renfrewshire Renfrewshire Council Renfrewshire Renfrewshire Council Address Abbey Abbey Close Abbey Abbey Close Abbey Abbey Place/ Gauze Street Attractions Paisley & Abbey Place of Paisley Abbey Drain Abbey Town Hall Town PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 104 105 Potential This building is in a poor state of repair and(both externally internally); however, if to a renovated high standard, this bebuilding would an important venue clubs and societyfor asmeetings as well local functions. Building makes aBuilding makes contributionpositive End to the West streetscape. Based on previous and ongoing events within this building, the potential as a special interest tourist is high attraction Potential This building complex is an essential visitor whichattraction details the working oflives the people and worked who lived Victorian in bygone Paisley. The main space within the church has good acoustics, musicideal for concerts. Impressive withornate frontage stepped approach. as one Regarded of NW Europe’s non- most impressive conformist churches and a dominant feature within the End street scene. West Better use of the space isgallery required. Library (and reference shouldlibrary) remain at this venue. More engagement with the public needed. Significance This building was designed in the Renaissance This building was architect Donald and dates James style by The building,to 1886 with later additions. finished with an ashlar bond, comprises three facing storeys to the rear and four storeys High Street; façades join to form an attractive Modern shop frontages semi-circular corner. Within the eastern floor. the ground occupy section of the building is a round-headed with consoled cornice anddoor-piece which access provides canopy, balustraded Club located on the 1st floor. to the Liberal of the 1st floor includesThe internal layout bar/saloon area with ornate decora large high-ceiling billiard and a larger throughout A corridor with a fine set ofroom. stained casements depicting pastglass window Prime Ministers occupies theLiberal northern and western flanks. -style building, designed building, Scottish Renaissance-style Abercrombie G. architect T. Paisley by constructed in 1896. Building comprises The High Street ashlar-bonded storeys. four centre blockfaçade has a three-bay wings gabled two-bay by two flanked the main façade and from slightly advanced symmetrical. Main door is set in keystoned by blocked flanked surround round-headed Doric columns on stone pedestals. Roman Building supports a pitched slate roof with Flanked bell-cote. leaded Art Nouveau-style either side of the roof line are corniced stacks. Unique purpose-built 19th century constructed of observatory, stone in 1884. building comprises the three-storey Internally, a planetarium and observation platform. The building has a number of important architectural fixtures and fittings including ornamentaldedicated stained glass panels, moulded door andinsignia and distinctive casements. window Significance Late 18th/early 19th century building in Shuttle Street, comprising weavers’ complex adjoining workshops and courtyard. cottages, restored in 1985 now Building complex, forms a museumto the working lives devoted objects Many weavers. cottage of Paisley been restored looms have including several This building complex and are on display. cottages is one ofweaving only several survived wholesale that have in Paisley within this part ofdevelopment the town Cottage (see also Tannahill’s 43]). [SLR Building No. Large non-conformist church,Large designed by Blanc, constructedarchitect in 1894. The H. J. building is cruciform tower, in plan with central there is a wealth Internally, and aisles. nave in the many of fixtures and fittings, decorative Arts wallpaper style including rare and Crafts and stencil patternsAlso present (on wood). example of a gothic-style pulpit andis a fine marble). Large baptism bath (made from but could the university used by under-croft also be used as part of a multi-site venue. Large multi-functional, mainly stone- Large constructedconstructed building complex, in 1882, 1901 and in 1871 and extended further was 1933. The building complex in 1974 when stores and a extended The added to the rear. were gallery new distinct High Street façade is constructed in the classical style with steps leading to an via a pedimented porticoentrance supported the Internally, Ionic stone columns. four by is on a number of building complex levels, being the main museumthe principal room is in need of Building complex gallery. repairs and is currently receiving limited has a refurbishment. The building complex with the Coats Observatory to value group the rear (located on Oakshaw Street). Priority Med High High Priority Med High High Known Known Proposals None None None Known Known Proposals None None Relocation of lending to Town library Hall as well as various ideas for theimproving museum, from access issues to improved décor and exhibition space. Risks 15=High 1+ Low Upper floor appears to be unused. Building condition is declining. 12 Risk Level: Potential loss Potential of building and impact negative centre/ on town cluster. heritage 15 Risk Level: Significant visitor sufferingattraction a lack offrom basic investment. Decline of building fabric and visitor experience. 13 Risk Level: Risks 15=High 1+ Low The property requires ongoing maintenance and currently managed volunteers. by Financial constraints. 11Risk Level: Declining andcongregation ability of trustees to continue manage/maintain such a large Mediumbuilding. term risk that the church may relocate leaving the building empty. 15 Risk Level: Decline of the building fabric. The building is in need of maintenance and as the current leads to aramp secondary entrance are improvements required to ensure the building is compliant. ItDDA currently does not offer the best visitor (building experience condition only). 11 Risk Level: Potential Potential Use Continued use as a club, community event facility, orvenue residential use. Various Continued Potential Potential Use Improved Improved museum facilities. Museum/ venue/ sculpture studios. Potential Potential to improve museum display, refurbish and extend the museum building. Potential smallerfor collections held in to storage be located centrally within the centre. town Condition Fair/poor Poor Fair/Poor Condition Fair Good Fair Importance (National (N)/ Regional (R)/ Local (L) L R N Importance (National (N)/ Regional (R)/ Local (L) L N N Accessibility Good Good Fair Accessibility Good Fair - accessFair via steep stairs. Good Conservation area Yes Yes Yes Conservation area Yes Yes Yes Owner Private ownership Private ownership - Renfrews hire Council Owner Old Paisley Paisley Old Society Trustees of Thomas Coats Memorial Church, High Street, Paisley 2BA PA1 - Renfrews hire Council 32 High Street/ 25-27 School Wynd Address 76 High Street 49 Oakshaw Street Address 11-17 George Place and 14 Shuttle Street High Street High Street Attractions Club Liberal Attractions Sma’ Shot Cottages Former Territorial Army Building Coats Memorial Baptist Church The Coats Observatory Paisley Paisley Museum and Art Galleries and Library PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 106 107 TABLE 2: PAISLEY BUILT HERITAGE ASSET SHORTLIST Potential This building forms part of a busy late 19th and early 20th century street scene. This building along with others within Church Hill and Oakshaw Street forms an important value. group Potential Blackhall House is prominent a very building located on the South bank of the itWhite Cart River; is highly visible from points vantage many the town. across Historically this area industrial Paisley’s was heartland; successive theOS maps show increasing number of of complexes large mills and other works in the area. New officeNew accommodation Significance The building’s regular elevations are good regular elevations The building’s mill of on large examples those found be the only well This mill may buildings. mill in Scotland, purpose built silk throwing D Speirs and Son in built for and was 1848. The remaining 4-storey around are important examples and tower range of industrial architecture a and make contribution to the social andvaluable aseconomic history ofas well the town, the loss of and given to its streetscape, ofmany these types of buildings, are an important survival. Monumental building designed by Monumental building designed by architect the J Steel Maitland (from with sculpture work Practice) Abercrombie Archibald Dawson; constructedby in 1926-7. Former public building located on the corner Street of Causeyside Street. It appears that noand New spared in the construction was expense and stoneof using bronze the building, of on the exterior building high quality fixtures and and, internally, was opened The Russell Institute fittings. HRH Princess Mary on 19th Marchby to construct the building was 1927. Money Miss Russell (who died before donated by completed) as a memorial to her it was and Thomas Russell. Robert brothers, two built as a child clinic. The welfare It was to category A upgraded building was in October 2005. Significance Four-storey building terrace with attic space building terrace Four-storey style by Renaissance designed in the Free architect Miller and constructed in B. Robert has seven Street frontage 1907-8. Causeyside and centre bays. with gabled symmetrical bays has curved corner finished in ashlar, Building, at its northern bay and one returned gabled floor has modernsection. Ground shop frontages, columns (on stone pink granite however, The upper doorway. pedestals) flank a central bays. floors have channelled masonry between Church designed by architectChurch White, John designed by constructed in 1754-6 with a steeple added between renovated 1770. The building was architects and Scott. Building Rennison 1876-7 by contains a number of original fixtures and fittings and is located on the highest point within townscape. Paisley Priority Medium High Priority Med Low Known Known Proposals Medium Renfrewshire Renfrewshire Council has secured Scottish Government and HS funding to refurbish this building. Known Known Proposals None None Risks 15=High 1+ Low Loss of building: 9 Risk Level: Continued decline/negative impact on TC. 15 Risk Level: Risks 15=High 1+ Low Low uptake of uptake Low decline space, of building and impact negative on the TC. 8 Risk Level: Condition of building declines. 6 Risk Level: Potential Potential Use Hotel/office/ residential. Hotel/office/ residential/ restaurant. Potential Potential Use Continued Condition Poor Good Condition Good Good Importance (National (N)/ Regional (R)/ Local (L) L N Importance (National (N)/ Regional (R)/ Local (L) R N Accessibility Good Good Accessibility Good Good Conservation area No Yes Conservation area Yes Yes Private ownership Owner Greater Glasgow & Clyde NHS Owner Private ownership Church of Scotland 2 Forbes Place and 25-29 Causeyside Street Blackhall Lane Address Address Oakshaw Street East Causeyside Causeyside Street Attractions Former Co-op building Attractions Blackhall House Oakshaw ChurchTrinity Russell Institute PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 108 109 Potential Despite the of tragedy 1929, this is an attractive building that is a positive contribution to the streetscene, anas well important historic landmark. Building provides a positive contribution to the Gauze Street streetscene. Building provides a positive contribution to the Gauze Street streetscene. Potential Building forms aterrace continuous and additionpositive to the streetscene of Gilmour Street. Retail/office space Significance This building was a former cinema, known as the a former cinema, known This building was opened in which Animated Pictures, was Royal 1910. The cinema occupied the upper floors of the site of a fire in 1929, whenthe halls and was the result of a71 children died on Hogmanay, This tragedy exits. panic stampede and locked history. cinema disaster in Scotland’s is the worst the Cinema TheatreBased on information from Association, the original ceiling and much of the upper auditorium remains intact. Despite the opening date of the cinema, building actually dates to 1881, with a complete interior renovation the building offers offices and in 1981. Currently, East meeting hall space and comprises three-storeys. buildings) is constructed (terrace ofelevation five- finished style, and is in the Italian Renaissance bays (later in an ashlar bond. The centre doorway is constructed to a tripartiteconverted of window) by banded pilasters a round-arch and is flanked Furtherfittings andon stone pedestals. fixtures, furnishings the elevations. decorate This imposing building located opposite Paisley This imposing building located opposite Paisley architects Watson designed by was Abbey style and Renaissance and Salmond in the Free finishedconstructed in 1908. Its three-story building, in an ashlar bond, comprises a series of halls and and 11 in Gauze Street has eight bays shops. door has architrave The central andSmithhills. panelled pilasters with consoles and urns (typical of this period). Flanking either side of the door Firstare pairs of shops with original frontages. have and second floors of both street frontages stone furnishings and ornatedecorative window support a slate roof. Elevations casements. Department store building designed by architectDepartment store building designed by Steel Maitland and constructed in 1925. Building The Gauze and attic space. comprises three storeys and is finished in is of bays Street elevation seven floor has a set of The ground bronze-framed ashlar. support The elevations a casements. window display mansard roof with skylights. Significance A terrace of buildings occupying the southern of partA terrace buildings occupying dates to of the square in Gilmour Street. Terrace plan of 1839c. 1830 and are present on Knox’s comprises a three-storey plan. Building group form bays finished in an ashlar bond. Five terrace are whilst further bays the Gilmour Street frontage present in County Place/Moss Street. Both frontages The ground corner. to form an attractive converge at cornerexcept by modern shops floor is occupied of County Place and Gilmour Street. The upper the finefloors remain in good condition, showing and details of supportstonework period. Elevations a slate tiled roof. Two-storey railway station building designed railway Two-storey style dates to c. 1840. in the Castellated Tudor extension and has a later finished in ashlar, Building, is symmetrical, Gilmour Street elevation alterations. western at its section. Gilmour bays comprising five arched has moulded four-centre Street elevation office and main access to (leading to ticket entrance Later casements. platforms). Stone mullioned window (19th century) doors insertedand outer to inner west outer and centre Stone battlements over east bays. The later eastern hiding a slate hipped roof. bays, section is an asymmetrical curved section of five Main access is via a flat-headed doorway, bays. To the east to ground. light windows by two flanked of this building section is a 19th century Renaissance- of five whichextend extension, style 13-window Gilmour St and eight on an archedover viaduct to withthe east. Viaduct to east is contemporary the earliest phase of the station. Northern elevation of the station stands on Old Sneddon Street, but is of lesser interest.according to the Listing note, located north ofThis building, pedestrian a central is ofcourtyard, an unusual architectural style and in to other buildings within the Gilmour Streetcontrast focus a significant it provides catchment. However, streetscene. and diverse to what is an attractive Priority Med Med High Priority Med Med Known Known Proposals None In fairly good condition within. Previous study into potential change of use to a music Link tovenue. Proud Loud ‘n’ and Paisley MusicGrammar Department. Recent in liftinvestment maintenance. Proposal for Proposal residential development being considered. Known Known Proposals None None Risks 15=High 1+ Low Continued decline of the building with no suitable use Less visiblefound. building however historically and architecturally significant. 15 Risk Level: Impact from the costs of maintenance, withtogether the building not being used to its capacity. The decline of the building be awould potential risk to the town centre and this cluster. heritage 11 Risk Level: Market conditions. Continued decline of Category B listed building. impact Negative on the town centre and cluster. heritage 15 Risk Level: Risks 15=High 1+ Low Continued decline of the building and impact on centre. the town 12 Risk Level: Decline of shop units/vacancy Impact onrate. centre, the town point forcentral ofthe arrival actingvisitors, as the main to gateway the town. 9 Risk Level: Potential Potential Use Residential/ commercial. Continued use/music venue/arts Retail/ office/ residential Potential Potential Use Retail/ office/ residential. Retail/office space. Condition Fair. Fair. Unknown however the building has been under-used somefor time. Fair Poor Condition Poor Good/ retail to Old Sneddon Street – fair/poor Importance (National (N)/ Regional (R)/ Local (L) R R R/locally significant/ high profile Importance (National (N)/ Regional (R)/ Local (L) R R Accessibility Good Good Good Accessibility Good Good Conservation area Yes Yes Yes Conservation area Yes Yes Owner Owner Private ownership Private ownership Network Rail Trustees of Paisley, Hall,Central Methodist Mission, 7 Gauze Street, Paisley 1EP PA1 Park Lane Park Development (Renfrewshire LLP) 1-5 County 15 Square, Gilmour and 20 Moss Street 4 Dyers Wynd Address Address County Square/ Old Sneddon Street 2-4 Smithhills Street and 7-9 Gauze Street 11 Gauze Street and 6-8 Smithhills Street Attractions County Square Attractions Templar Halls & Terrace Building Gilmour Street Train Station Methodist Hall Central Arnotts PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 110 111 Potential This building is in a complex poor state of neglect but given the appropriate would investment an idealmake night venue. The building and makeits railings an important contribution to the streetscene, the in particular, massing and setting qualities within this part of Apartthe town. the positive from aesthetic qualities this building has to the internal offer, bespace would an ideal venue small concertsfor and recitals. Potential Nationally, the Burton Nationally, building style is an iconic statement and branch is no the Paisley This building, exception. locatedstrategically Hall, opposite the Town is an important building that typifies the Art Deco movement. This building, along withThis building, others of this period, a unique lateprovides 19th and early 20th century streetscene of of diversean array architectural styles. This building forms part of an architecturally significant High Street streetscape. Significance Building complex comprising fire stationBuilding complex yard, and training headquarters, tower constructed in 1897 and designed The fire station style. the Renaissance tenement withheadquarters is a three-storey curved and turreted corner at conical roof, on Gordon andits western end. Elevations Street are symmetrical and finishedJohnston in fine stone and brick decoration/detail. linked has outer gables North-west frontage A depressed-arched a parapet. arcadeby vehicle openings has floor level at ground South-westwith bipartite detail above. this is Beyond is part elevation single storey. Within the same area entrance. a courtyard is a crenelated tall brick-built tower. practice Large ecclesiastic building designed by ecclesiastic building designed by Large McLennan in 1907. Building D. architect W. designed in the Art Nouveauis largely style with elements of Perpendicular sections into various Gothic incorporated areof elevations the building; external Building comprises a finished in ashlar. and aisles with halls adjoiningnave offices attachedwest). at rear (to the is housed inside arch an organ Internally, of chancel. includes The internal roof layout queen post and collar beama complex the building Throughout, roof arrangement. contains ‘outstanding’ furnishings that were McLennan, including mostly designed by and pulpit. The window font case, organ casements contain small patterns of coloured window. stained west for glass except has a fine tiled fireplace andThe vestry As partbuilt-in cupboards. of the the listing, andMcLennan designed boundary railings notice board are also statutory protected. Significance Building dating to 1929-30, designed by Building dating to 1929-30, designed by Leeds architect Henry Wilson in the Art Deco designing responsible for Architect style. was all the Montague Burton tailoring chain. with five Building comprises three-storeys High Street. Building occupies fronting bays part a prominent of the eastern section of the High Street. This building, forming part ofThis building, a northern side of the High Street redeveloped scheme constructed of in the 1880-6, was 1880. around Thomsonesque classical style, comprises finished in ashlar, The building, The High and attic space. three-storeys bays five is formed from Street frontage The built as a commercial building. and was Upper section floor is a modern ground shop. of has fine stone the High Street elevation pilasters rising through décor including Tuscan Carvedrise to1st and 2nd floors. aprons Upper section of the 2nd floor the 2nd floor. entablaturecomprises continuous eaves with dentilled cornice with and parapet The slate mansard roof hasacroteria. three pedimented dormers. High Street building, designed in the FrenchHigh Street building, style and dating 1882. ThisRenaissance building forms part of a major rebuilding in the High Street between programme finished in1880 and 1886. The building, with ashlar bond, comprises three storeys The High Street façade is ofattic space. floor space utilised with ground three bays section ofas retail. Located within the central which is in the 1st floor is a seated statue, a niche.framed Corinthian pilasters decorated through and triangles extend with lozenges the upper section of The 2nd the façade. casements are similar to thosefloor window support Elevations a Mansard on the floor. slate roof with three steeply-aligned Either sidepedimented dormer windows. of stacks are with the roofline chimney segmental pediments. diminutive Priority High Low Priority Low Med Med Known Known Proposals None None Known Known Proposals Continued use as a retail outlet. None None Risks 15=High 1+ Low Risks 15=High 1+ Low Further decline of No building. alternative use is established and the negative impact on the centre. town 15. Risk Level: Decline of building fabric and impact on TC. 9 Risk Level: Potential Potential declining congregation. Continued decline of the building and no alternative use found. Currently listed on the Buildings at Risk Register. 15 Risk Level: Continued decline of the building and no alternative use found. Currently listed on the Buildings at Risk Register. 15 Risk Level: Potential Potential Use Potential Potential Use Residential/ hotel/ commercial. Residential/ hotel/ commercial. Continued Residential/ hotel/ commercial. Residential/ hotel/ commercial. Condition Poor Condition Good Good Fair Fair Importance (National (N)/ Regional (R)/ Local (L) Importance (National (N)/ Regional (R)/ Local (L) R R N R R Accessibility Fair Accessibility Good Fair Good Good Conservation area Conservation area Yes Yes Yes Yes Yes Owner Owner Private ownership Private ownership St Matthew’s St Matthew’s Church of the Nazarene Private owner Private ownership 21 Gordon Street 6-8 High Street Address Address Gordon Street - Orchard Street 18 High Street 20 High Street Attractions Former Fire Station Attractions Burtons Building St. Matthew’s St. Matthew’s Church of the Nazarene Former Shop Pound to(next WHS) Masonic Hall (former Priceless Shoes) PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 112 113 Potential Building is located with a dense residential tenement area and is currently used as a meeting place. Building stands within an area of the town that is dominated by buildings that date to the mid to late 19th century and therefore disrupts, in a positive the continuity way, of the streetscene. This building makes aThis building makes contribution topositive streetscene the general and accommodates a number of religious, community and social functions. This building has 1,300capacity for people and there is use aspotential for a concert venue. Potential Kelvin House sitsKelvin Abbey opposite Paisley of views thisand enjoys important landmark White and the nearby The building Cart River. a positive also makes contribution to the streetscape Contributes towards Contributes towards the character of the Oakshaw Conservation area and located door to the Coatsnext which isObservatory, a special-interest tourist attraction. Significance Single storey weaver’s cottage built cottage weaver’s Single storey cottage, in 1755. Single storey recently restored due to accidental constructed Building, fire damage. of bonded rubble stone and ashlar anddressed, comprises six bays supports a pitch slate roof (originally thatched). Internal arrangement includes door opening leading to to with principal rooms hallway central plaquethe north and south. Heritage born 1704, Tannahill, reads Robert from died 1810. Home of the Poet early infancy till his death. Building designed by architects CraigBuilding designed by Barr and Cook constructed in 1911-12. Building comprises two (with an and three bays storeys The Storie centre bay). advanced Street façade is finished in an ashlar contains a numberbond. Façade of ornate carved stone fixtures and fittings including porch casements. and window Designed by Thomas Baird, 1930-32, Designed by church cathedral this is a Romanesque with canted apse and tower-flanked squared Cream sandstone, narthex. with ashlar dressings,and snecked stone mullions. Sawtooth coped nookshafts and scallopedbuttresses, Round-archedcorbel tables. openings. Significance Kelvin house is a good example of house is a good example the workKelvin of Steel Maitland was J S Maitland. James one of the most important architects working in the first half of the 20th century. in Paisley as principal assistant toHe had worked (another leading Paisley Abercrombie G. T. architect) 1920, became a partner from afterin 1923 and continued the practice death in 1926. Abercrombie’s number ofMaitland designed a large which at this period were buildings in Paisley, their well-proportioned distinguished by slightly Art Deco façades and bands of His most famous buildinghorizontal glazing. built House was Kelvin is the Russell Institute. mid 19thin 1937-9 and 1949 incorporating is Artcentury fabric, the principal elevation Deco in style. Early 19th century. Pair of two-storey, three of two-storey, Pair Early 19th century. number 51 with attic. Painted houses, bay Raised ashlar with polished dressings. droved Contrasting houses. strip at centre between Pilastered andpainted base course and cills. corniced that of doorpieces with blocks over Eight 51 at left, that of 55 at centre. no. no. 55. 51; 12 pane to no. pane sashes to no. band. Slate roof with rendered stacksEaves and canted piended dormer51. to no. Priority Low Low Med Priority Med Med Known Known Proposals None None Plans to undertake a major refurbishment, costed at £1.2 million Known Known Proposals Potential hotel Potential use. Potential Potential toextension observatory facilities. Risks 15=High 1+ Low Decline of building. 6 Risk level: Decline of building fabric. 9 Risk level: High maintenance and refurbishment thecosts for building together with financial constraints. 12 Risk level: Risks 15=High 1+ Low Continued decline of building and if no alternative use is found this will have a negative impact on the Abbey heritage area. 12 Risk Level: Continued decline of building fabric. No alternative user found. Impact on Oakshaw Conservation area. 12 Risk Level: Potential Potential Use Heritage attraction. Residential/ offices. Continued /concert venue. Potential Potential Use Hotel/ museum/ residential. Residential/ office. Condition Good Condition Fair Fair Fair Moderate –Moderate proposals up todrawn carry out substantial refurbishments works. Importance (National (N)/ Regional (R)/ Local (L) Importance (National (N)/ Regional (R)/ Local (L) R R R L R Accessibility Good Accessibility Good Fair Good Good Conservation area Conservation area No Yes No Yes Yes Owner Owner The Paisley The Paisley Burns Club Renfrewshire Renfrewshire Council UWS Renfrewshire Renfrewshire Council The Catholic Diocese of Paisley 11 Queen Street Marshalls Lane Address Address Storie Street Storie 51-55 Oakshaw Street Incle Street Attractions Tannahill’s Cottage Attractions House Kelvin Hugh Smiley Hugh Smiley Annex Former Photographic Society building St. Mirren’s St. Mirren’s Cathedral PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 114 115 TABLE 3: COLLECTIONS Notes Notes Arts and culture/international draw/ Exhibition and studio link with Paisley. building underspace required. TA consideration. international draw/ and textile Fashion link with Paisley. interest/link to Coats family. Religious lending/income generation. for Potential – social and political History of Paisley and textiles. history/weaving interest/schools.General interest/schools.General history. – medieval History of Paisley withShould be considered together to interpretation ofimprovements Drain.Abbey Art and design/history of Paisley. Miscellaneous. Scientific history. lending/income generation. for Potential Arts and culture/international draw/ lending. exhibition/overseas potential for interest/schools.General interest/schools.General lending/income generation. for Potential Significance Significance Contemporary artist/sculptor with a studio in Paisley producing various commissions that are influenced by Classical and commissions that are influenced various producing artist/sculptorContemporary with a studio in Paisley with much Stoddart’s work is synergetic Neo-Classical styles. of that occupy the late 19th century architectural frontages High Street. to an 1842 patent, One particular shawl woven the early shawls dating from 19th century. collection ofLarge different woven the christening VII. Associatedwith symbols signifying the countries of for of the United Kingdom, produced the future Edward in Residence’; a ‘Weaver Museum employs with this important collection is the machinery and documentary archive. Paisley Collection of Recognised National Significance to Scotland. One of only 38 and the held order. looms are in working in Renfrewshire. borders, are enriched page many with decorative The Arbuthnott Missal dates to c. 1482-1492 [1491] and comprises 246 pages; for use in his James Sibbald churchby parish priest was written volume The and painted capital letters. Gothic script, curling flowers to be (the Apostle to the Picts), believed of illustration St Ternan and has within it a unique full-page at Arbuthnott in Kincardineshire, thatone of Service texts the earliest-ever Scottish portraits. The Arbuthnott Missal is a unique Pre-Reformation Manuscript of prayers The Missal is the only complete service survived Archibald book ofthe to have Coats of its kind known presented by Woodside. was in Scotland. Reformation James AudubonJohn by volumes of ‘Birds offolio Complete set, five in a double elephant America’ 1831, coloured engravings Wilson Alexander considered to be in the best condition ofheld Scotland. Also available: (1788-1851), American birds, any History of or The Natural Ornithology the Birds of of the United States’, eight volumes hand coloured(1766-1813), ‘American Philadelphia, 1808-1814. Considered to be in the best condition ofheld Scotland. and text, any engravings Specific objects: green faience on Ancient Egypt. focuses Current display times. and medieval prehistoric, Roman Collections from late period; Karnak, from mummy of old boy 600 BC; Egyptian 11 year 26th Dynasty, pot, in the shape ofdouble kohl Hes Jars, ornament, carved canoe prow spear; Age of Bronze Iraq); Nimrud, Assyria (now Palace 8th century BC, from Assyrian Bas Relief, 1952. Kilbirnie dugout canoe from Loch, Age excavated Magdalena; Bronze Islands, the Marquesas idol, from wooden later used to call Charleston Drum carried at Waterloo, trophy; which bells – 17th century horse racing silver was Includes: Paisley by Burgh of from £500 extorted Paisley 1265, complete with seal; receipt for Abbey Bull to Paisley Papal union meetings in Paisley; Loom used in shawl weaving Jacquard improvement; agricultural shows Army 1745; Castle Semple Estate Plan, 1780s, the Jacobite High , 18th century; shawl industry pattern books c. 1840s-1880s c. 1840 (in part); communionPaisley set of cups, silver four Paisley, series of records for meteorological c. 1880s-1960s; unbroken 60 specimens); Dean of Paisley Guild Plans for (approx. 1867-present; collection of archival and other material relating to local thread industry (Coats); silk pattern books, collections local history photographic Paisley c. 1910; Fleming and Ferguson shipbuilding photographs; and Co., Young Caldwell c. 1860-1970. the rest of from Britain and abroad. but many Renfrewshire etc. Most specimens from minerals, rocks, fossils, plants, Contains animals, the Lion’. Also: ‘Buddy extinct. now Includes: pair of pigeons, passenger the world. Collection also includes 300 birds, around Museum houses a number of taxidermy specimens from diverse animals preservedslides. casts, in spirit and microscope mounted specimens, skins, material, mounted mammals, skeletal Lockie collection of Communion(c. 80 tokens). includes the J.R. tokens 3,400 specimens, Collection comprising approximately a leading specialist on Lockie was lead and pewter. pieces made from the 18th and 19th centuries, date between Tokens coinage. later post-medieval mostly dating from Drain, Abbey in the Paisley during archaeological of objects found An assemblage investigations medieval including Abbey, Artefacts represent the life of silted up. the early appears to have monks at Paisley 15th century when the drain ofthe earliest lead cloth seals and a chamber example polyphonic musicin Scotland etched found pot. Finds also on slate; dice, included the remarkable preservation indicating the importance of of importedthe Netherlands Paisley’s cloth from and I Details unavailable. Details unavailable. Details unavailable. Details unavailable. than sportMostly leisure (270) items rather (80) ones. car plant.Rootes Motors Ltd in their Linwood by the first model made The Hillman Imp was Address Address UWS Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Paisley Shawls Paisley HistoryNatural Culture Health Transport Name of Asset Stoddart Sculptures 1,000 specimens) (approx. Arbuthnott Missal Birds of Audubon James America, John Charles Collection Souter Photographic Archaeology collection Social History/archives collection (70,000 specimens) Name of Asset Zoology (3,000 specimens) medals and tokens Coins, 45,000 specimens) (approx. objects medieval Drain Abbey Arts and Ceramics the Titanic Piece of from wood 940 specimens) (approx. 289 specimens) (approx. History of Science 101 specimens) (approx. 622 specimens (approx. Photography local history/archive) exc. Sport and Leisure 385 specimens) (approx. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 116 117 Notes Notes Potential for lending/income generation. for Potential and textiles. Attraction/weaving and textiles. Weaving Research interest/local history. Research interest/local political history. history. Political history. Political Research interest. history/ History of Paisley/local – persons ofGardner’s interest. interest. General Scientific history/niche interest. Potential for lending/income generation. for Potential interest/schools.General Scientific history. Potential for lending/income generation. for Potential specific. Paisley General/not specific. Paisley General/not Arts and culture/political history. and UWS. History of Paisley history. Political Significance Significance Comprises all collections relating to war other than weapons and accessories. Most items relate to the army (429) or life in wartime and accessories. other than weapons Comprises all collections relating to war (452). by the National Museums ofOne of used in the first telephone communication Scotland. two in Scotland. The other instrument is held Museum community. late 18th and 19th century weaving Social history museum charting of and economy Paisley’s the development of this period including daily utensils and machinery artefactshouses an array cloth. The museum from used to produce complex industry); all units back residence (associated with the weaving and a two-storey cottages units including weaver’s comprises four within these or other cottages on the small looms from not produced was Weave Note: the Paisley courtyard. onto an attractive the town. occupied Anchor Mill, Mile End and Ferguslie Mill (and others); industry employers, largest one of thread mills, the town Paisley in order to highlight the demise of an exhibition in 1997 organised Society, The Old Paisley The conservation gone. group, has now thread companies items from many given the Museum. The museum set aside for was In 2001, Mile End was the thread industry. prior to their demise. and other documents relating to ephemera models, illustrations pamphlets, including books, 3,500 items, Collection comprises over II War Themes include World public catalogue. Books and pamphlets are included in the Library’s all aspects of aviation history. GB0605 DC001. publisher Ian Allen. Archiveaviation documents and periodical collections such Ref: as Air Britain and titles by mainly comprising interviews history project with elderlyOral residents who recapture the life and times in early 20th century Kilmarnock. The archive is currently being held at Burns GB0605 DC002. Archive Monument Centre, Ayrshire. Ref: is the Burgh of1948, 1959-1963, 1965-1973. Located within the Special Collections Room accounts [Records]: accounts: 1907-08, 1923-24, 1930-31, 1932-33, 1960-1963, of accounts: 1931, 1935-1950, 1972. Burgh of Johnstone Paisley 1964-65, 1965-66, Barrhead: 1970-71. Johnstone: rolls. accounts: 1961, 1971, 1972. Valuation 1968-1973. Burgh of Renfrew 1969-70. (Landward): 1970-71. Paisley 1968-69, 1970-71. : 1963-64, 1965-66, 1969-70. (Landward): GB0605 DC003. Archive Ref: correspondence and other material relating to the work of press cuttings, the Council in West Collection includes press releases, GB0605 DC005. of 1980 and present. Archive Ref: Scotland between his pen name Hugh MacDiarmid (1892-1978), by otherwise known Grieve, poet and political activist Christopher Murray Writer, one of the most importantwas poets of of of the 20th century and driving force Renaissance the 1920s. the Scottish Literary member of of also an active the Communist of Great member of Party Scotland in 1928, he was A founding the National Party Collection includes associated items including: press cuttings; both and Scottish independence. advocating Britain, vigorously listings of materials; biographies; the works of correspondence; personalised Christmas cards; pamphlets; exhibition photographs; the National Library and about Hugh; catalogue of manuscripts from Hugh’s Hugh MacDiarmid; Hugh; books by self portrait by and about MacDiarmid. GB0605 DC007. Archive Ref: by of Hugh; poetry reviews Scotland; political speech by 1984-1999. A collection of pamphlets and correspondence which into papers, are arranged West Strathclyde Labour MEP for career of charting GB0605 DC008. Labour MEP Hugh McMahon. Archive Parliamentary Ref: 19 archive the European boxes, 1979-1994. Glasgow for chartingA collection of papers and correspondence which into 13 archive the parliamentary boxes, are organised career of Janey (American writer) and the ‘William Sharp/FionaBuchan. Collection’ T Farrell GB0605 DC025. Comprises ‘The James Archive Ref: (Scottish writer). Macleod Collection’ of donated several his personal collections Hopkins (1929-2010), lecturer in Social Studies at the University, Hugh Vernon Konrad Collection; the William Sharp/Fiona Macleod records of T Farrell including: the James Wilfion Books (Konrad’s UNESCO); and some original art offor works the publication of translations responsible for text several publishing company, Stoddart and Sandy floor of (which on the ground including busts by the University are currently on display GB0605 DC009. Archive Ref: Pierre Bonnard is on display. an etchingLibrary); by entitled ‘Girl Reading’ 1990. Collection from 1986 and ofReviews from Reference Review is the Library Located within Mainly edged weapons (108) and firearms weapons (56). Mainly edged (592). Asia (739), Africa (655) and Europe Items mainly from GB0605 DC004. Uncatalogued collection. Archive Ref: Address Address UWS Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Museum & Art Galleries Paisley Street 11/17 George Mile End Mill, 12 Seedhill Road, 1JS PA1 Paisley UWS UWS UWS UWS UWS UWS UWS UWS UWS UWS UWS Paisley Museum & Art Galleries Paisley UWS UWS Local History World Culture World Burgh Records Name of Asset and Defence Warfare 1,200 specimens) (approx. and Accessories Weapons 219 specimens) (approx. 2,487 specimens) (approx. First telephone instrument used in Scotland Sma’ Shot Cottages Threadmill Museum Collections Paisley History Special Collection,Aeronautical 3,500 specimens) c. 1939-2004 (over Sound Archive Ayrshire Colour Chemistry Archive Council (CRC),Community Relations of Scotland Archive West Name of Asset Hugh MacDiarmid Collection Parliament Hugh McMahon European papers Papers Buchan Parliamentary Janey Hopkins Collections Konrad Review/Reference Library Archive Reviews Archive Maps of Scottish Railways c. 1839-1924 (297 maps) Mathematical Sciences Collection of c. 1974-2000 Photographs SpecialNational Union of Mineworkers 100 specimens) Collection (over PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 118 119 Notes Notes Political history. Political Scientific history. Arts and culture. Scientific history. history. Political Scientific interest. history History of Paisley/local pertaining to art and science. history. Political Research interests. history. Political Arts and culture. Local history/special interest. Local history/special interest. Research interests. others remain in UWS, Most on display uncatalogued. ofAttraction/history Paisley. Arts and culture. Scientific history. Significance Significance Labour MP for West Renfrewshire 1964-1983 and for Paisley South 1983-1990. Collection includes 30 box files of Parliamentary files of South 1983-1990. Collection includes 30 box Paisley 1964-1983 and for Renfrewshire West Labour MP for meeting minutes and finance material relating reports, correspondence, Contents include pamphlets, activity of Norman Buchan MP. to the activities of GB0605 DC014. the LP Scottish Council. Archive Ref: ofAn assemblage scientific instrumentsformerly etc. used items (including as teaching Miscellaneous commemorative aids at UWS. a medal struck the bicentenary of in the name of of the American Declaration Witherspoon celebrating John Independence). cataloguing. This collection awaits Hutchison other authors; Alexander and various UWS lecturer and Scottish Poet Collection includes published materials by 1991 and 2009. Hutchison other sources between Alexander and various audio cassettes and video tapes made by GB0605 AH029. Archive Ref: Principal of Richardson Fry Paisley and psychologist (notable English scientist, who was Lewis (1881-1953): mathematician, physicist 1920-1940). Collection includes 34 files of correspondence etc. between from manuscripts and lecture notes, ofCollege Technology by Richardson,Ref: Archive including his publications. 1899 and 1983. Also included are scientific technical owned books GB0605 DC010. memos, 1960-1994. Collection includes correspondence, from of College Technology of scientist who lectured at Paisley Papers journal collections of articles, congress bulletins, and diagrams, graphs conferences, receptions, dinners, from programmes agendas, Collections of typed copies and published academic papers. photographs. Various academic papers. and written (1st draft) sheets of papers and various exam sheets of notes, Linen foolscap Chemistry booklet. HNC assessment records. handwritten collection of diskette soap samples (6), collection One Wang and drawings. diagrams containing text, acetate overheads of GB0605 DC006. academic books (16). Archive Ref: IUP) of of 19th century parliamentary ofCollection comprising 170 volumes reports. facsimile reprints (by Also bound volumes the estate of Maxton MP. the late James Hansard (House of 1922 and 1990. Donated by Commons), published between complete, in 1995. Collection is largely Stuart Librarian and donated to the University James the University Collection formed by 1949 to 1987Penguin Specials 1938-1944 (S1-S155); the second series from into three sections: the first series oforganised Library 1940 and 1945. The University between but there are gaps complete, period is largely (S156-S391). The earlier pre-war as a substantial collection of as well a wide paperbacks Books series, from collection of holds a parallel earlier titles in the Pelican Affairs especially the World Books titles, of The collection also includes other related Penguin publishers on aviation topics. range the first cessation of in the period between the Specials series in 1944 and its resumption 1949. and white covers) series (grey GB0605 DC017. These titles are catalogued in an appendix. Archive Ref: annual reports c. 1898 and 2004, comprising published documents (calendars, etc.)Collection includes papers dating between Evelyn by Degrees, by centenary history (Forward collected during researchand archival the University’s material. Archive for was (also transcriptions) of College Art and Design. Tapes Hood). Collection also includes printed books belonging to the original Paisley GB0605 DC015. of Archive history interviews Ref: oral with former members of staff. College containing Scottish Local Government information on suchCollection includes six archive issues as the Community boxes Charge GB0605 DC019. etc. Archive Ref: Tax) (Poll chronologically and containing c. 35,000 press cuttings arranged The Scottish Milk Marketing Board collection contains 11 ledgers attention. A written history of of the Scottish Milk Marketing Board is held with press cuttings ledgers press cuttings awaiting two GB0605 DC024. 1947 and 1987. Archivearchive Ref: between well as other Scotland, as West and South-West collection of constituencies across Comprehensive local election leaflets etc. from documents etc. cuttings, Additional newspaper parts of the country. of photographs GB0605A collection of ceremonies etc. Archive Ref: winning entries (1991-92), original with correspondence, DC022. Dock. Model of thePublished histories of in particular local shipbuilding and shipping companies, companies associated with Paisley book of Fleming and Fleming). Day shipping activities in the Clyde Biscoe (built on the Cart John by Vessel British Antarctic Collection housed at Ayr campus of UWS. Collection housed at Ayr Address Address UWS UWS Abbey Paisley UWS UWS UWS UWS UWS UWS UWS UWS UWS UWS UWS UWS UWS UWS UWS Shipbuilding of Art Works Abbey Paisley Name of Asset Norman Papers Buchan Parliamentary of College Technology/ Paisley of Scotland of University the West Artefacts of(Sandy) Alexander Papers Hutchison ofRichardson Fry Lewis Papers of Stuart S K Harvey Papers Papers Parliamentary Specials Series Penguin of College of Records Paisley of the Technology/University of Scotland c. 1898-2004 West Name of Asset Scottish Local Government Information ArchiveUnit: (Community Charge) Scottish Milk Marketing Board Special Collection c. 1940-1987 Library Scottish Poetry Scottish Schools Competition Essay Archive Special Collection of Photographic College/University Paisley Negatives of Scotland c. 1972-2000 of the West Projects UK Network ofWork Sex (UKNSWP) Special Collection PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 120 121 TABLE 4: ITEMS OF SPECIAL INTEREST Paisley silver bells – 17th century horse racing trophy bells – 17th century horse racing silver Paisley Archibald service Coats of presented by Arbuthnot Manuscripts 1482-1492 – unique pre-Reformation Woodside manuscripts, 600 BC, Egyptian 26th Dynasty, pot, in the shape ofGreen faience double kohl Hes Jars, held in Scotland considered to be in the best condition ofJames Audubon (1788-1851) American birds, any John by volumes of ‘Birds offolio Complete set, five in a double elephant America’ 1831, coloured engravings History of or The Natural Ornithology the Birds of Philadelphia, 1808-1814 of the United States’, eight volumes and text, hand coloured engravings Wilson (1766-1813), ‘American Alexander later used to call Union meetings in Paisley Charleston Drum – carried at Waterloo, 1265, complete with seal Abbey Bull to Paisley Papal the christening VII to an 1842 patent, with symbols signifying the countries of for of the United Kingdom, produced Shawl woven the future Edward Army 1745 Jacobite by Burgh of from £500 extorted Paisley Ueceipt for David Scott (1806-1849) Defending Scotland’, oil triptych by ‘Wallace Improvement Agricultural shows Castle Semple Estate Plan, 1780s, c. 1840 (in part) Loom used in Shawl Weaving Jacquard High Kirk, 18th century communionPaisley Set of cups, silver four of Iraq) Nimrud, Assyria (now Palace 8th century BC, from Assyrian Bas Relief, Coats Peter by the people of A-listed working observatoryfor Paisley provided Coats Observatory, of including the earliest example polyphonic music Abbey, representing the life of monks at Paisley the early silted up, mostly dating from 15th century when the drain Drain, Abbey in Paisley Collection of objects found medieval in Scotland, lead cloth seals and a chamberfound pot. spear age Bronze First telephone instrumentby the National Museums of used in Scotland, one of used in the first telephone communication Scotland two in Scotland; the other instrument is held the Titanic Piece of from wood (1796-1864), ‘ChurchDavid Roberts painting of Nativity’, 1838, oil on canvas, relief 1881, bronze of the Ways’, (1821-1901), ‘The Parting Noel Paton oil on board, painting of connections, piece of Flemish origin, c. 1540/50, rare Balgonie Altarpiece, surviving Abbey church pre-Reformation art with Paisley 1887-89, oil on canvas Henry (1858-1943), ‘The Three Seasons Triptych’, George 1868, oil on canvas Cross’, ‘Paisley Christie, J.E. 1910, oil on canvas Cross’, ‘Paisley William Barr, extinct now of pigeons, passenger Pair painting oil on canvas (1821-1901), ‘Christ Bearing His Cross’, Noel Paton painting (1859-1918), ‘Spring’, oil on canvas, William Kennedy painting Club’, 1889, oil on canvas, Lawn Tennis (1856-1941), ‘Paisley Lavery John painting oil on canvas, (1756-1875), ‘Un Matin Brumeux,Camille Jean Baptiste Corot Ville D’Auray’, late period Karnak, from mummy of old boy Egyptian 11 year Magdalena Islands, ornament,the Marquesas idol, from carved wooden Canoe prow 1952 Kilbirnie dugout canoe from Loch, Age excavated Bronze Bernard of Leach Life’, ceramic (1887-1979), ‘Tree Shoji Hamada, Michael – unique collection, the best in Scotland of Cardew Lucie Rie, this type of Bernard Leach, material and second only to the Victoria Albert Museum Studio pottery collection, by Hans Coper, from Ceramics in British terms the rest of collection) (listed objects are star objects, the collection is a representative 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 122 123 Themes APPENDIX 3 Public Health Public Health Music/Performance Science EVENTS AND FESTIVALS Asset Paisley Museum Paisley Various Indoor Various Centre Town Paisley Bring it all home Ferguslie Gardens Museum Paisley Arts Centre Paisley Museum Paisley Barshaw Park Close/High Street/Cenotaph Abbey Abbey Paisley Robertson Park, Renfrew Park, Robertson Event Various classes, workshops and drop in sessions such workshops and drop as club animate and fashion design workshops classes, Various Agefest March No Smoking for Bring it all home Gala Day Brookfield End Festival West Museum at Night music and comedy Season ofdance, theatre including drama, professional Art Institute - 125th Annual Exhibition Paisley Memorial War of Rededication Renfrew Kilbarchan Day Visit - Furth Twinning Town Bishopton Gala Day Barshaw Gala Day Big Heart Cycle Witch Hunt Renfrewshire Parade and Sutherland Highlanders Farewell Argyll - Flag Raising Armed Day Forces - ServiceArmed Day Forces Renfrew Gala Day Renfrew March March May May May May May-June May-June May-June June June June June June June June June June June Date June Town Centre / Education and Leisure Town Centre Town Centre Town Centre Town Centre Town Centre Town Education and Leisure Education and Leisure Education and Leisure Education and Leisure Centre Town Centre Town Centre/Education and Leisure Town Centre Town Centre Town Centre Town Centre Town Centre Town Centre Town Centre Town Centre Town 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 124 125 Themes Art and Culture Indoor Leisure Public Health APPENDIX 4 ACTION PLAN AND IMPLEMENTATION PROGRAMME Asset Paisley Museum Paisley Paisley Arts Centre Paisley Arts Centre Paisley Museum Paisley TBC Sports Tennis Linwood Centre/ Close Abbey High Street, Gilmour County Square Gauze street, St. Mirrin Street, Causeyside County Square/Gilmour Street Hall Arts Centre & Town Paisley Arts Centre Paisley Museum Paisley venues Museum and other cultural Paisley Arts Centre Paisley Museum/galleries Paisley Arts Centre Paisley Town Centre Town Spirit - a photographic exhibition marking refugee week marking refugee exhibition Spirit - a photographic Scotland - Film and Theatre Event Week Refugee Ornithologist America’s Exhibition Poet, Wilson: Paisley Alexander of the best ofmusic showcase talents Music Initiative youth Scotland Youth Creative week to the games Gateway Sma’ Shot Day Pipe Band Competition Visit - Gladsaxe Twinning Town Race Cycle Fire Engine Rally music and comedy Season of dance, theatre including drama, professional - series of College Underground Kerr musicin partnership events with Reid Paisley Mod Exhibition and Renfrewshire links between to discuss cultural St Petersburg from delegates Visit by music and film events theatre, Scottish Mental Health Arts - various and Film Festival Annual Christmas Panto PACE The Spree and Mod - additional Culture activities Various classes, workshops and drop in sessions such workshops and drop as club animate and fashion design workshops classes, Various Event Paisley 10k Road Race and Fun Run Race 10k Road Paisley June June Jun - Sept 24 June June July July August August August Sept - Dec Sept - Dec Sept - Oct Oct - Nov Oct Sept - Oct Dec Date August Town Centre / Education and Leisure Town Education and Leisure Education and Leisure Education and Leisure Education and Leisure Education and Leisure Centre Town Centre Town Centre Town Centre Town Centre Education and Leisure/Town Centre Town Education and Leisure Education and Leisure Education and Leisure Education and Leisure Education and Leisure Education and Leisure Education and Leisure Education and Leisure 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 126 127 Cost Cost £300 £’000s £’000s £1,300 £13,584 £18,600 Estimated Estimated n/a KOAS Partner Partner Network Creative Creative Scotland National National Potential Potential Scotland; Scotland; Gallery of Museum of Renfrewshire Renfrewshire West College College West RC Funder Funder Potential Potential HLF; ERDF; HLF; ERDF; HLF; ERDF; public sector public sector public sector philanthropists; philanthropists; philanthropists; philanthropists; philanthropists; philanthropists; Trust NMS RC/ Trust Trust in Trust Paisley Paisley Paisley Paisley PACE with the Museum Museum Sponsor Sponsor partnership Observatory Apr Apr Start Apr Apr 2017 2018 Start 2017 2017 Operational Operational area of the existing Museum, showcasing the role of the textile industry in of the role the textile Museum, showcasing area of the existing Jun Jun Jun Jun 2 Start Start 2015 2015 2015 2015 on Site on Site Milestones Milestones Apr Apr Apr Apr 2015 2015 2015 2015 Planning Planning Approval Approval Dec Dec Dec Dec FBC FBC 2014 2014 2014 2014 Aug Aug Aug Aug OBC OBC 2014 2014 2014 2014 Scale Scale Minor Major Major Major Short/ Medium Medium Medium Medium Phasing Phasing 3 3 5 2 Impact Impact Potential Potential Regeneration Regeneration 8 9 9 10 Total Total Move the collection store to a location that is more accessible; Option 1, Littlewoods Building; the collection store to a location that is more accessible; Option 1, Littlewoods Move 2 3 3 2 Cost & Viability Cost & Viability 2 3 2 3 Priority Ranking Priority Ranking Priority Ranking Ease of Ease of Achievement Achievement refurbished and extended gallery space with a focus on what is unique about Paisley. This includes the unique selling points Paisley. on what is unique about space with a focus gallery extended refurbished and science and local history collections; fine art,within the museum ceramics, collections such and weaving, as textiles Design Centre; to the Paisley pattern linked of the Paisley the development retail offer centred around a highly specialist café space; facilities and expanded catering improved appointed in the short to medium term to support apprentice weavers Dan Coughlan and increase capacity; at least one or two term, to preserveand in the longer service the skill and continue to offer this unique to visitors; and groups; to individuals and that could be marketed a series of experiences value-added etc. demonstrations handling sessions, lectures, tours, Private 4 3 5 4 PAISLEY MUSEUM OF TEXTILES, COSTUME, FASHION & DESIGN (WEST END CULTURAL QUARTER) & DESIGN (WEST END CULTURAL COSTUME, FASHION MUSEUM OF TEXTILES, PAISLEY REDEVELOPMENT OBSERVATORY PAISLEY A key flagship project within the overall programme: creation of a Museum of Textiles, Costume, Fashion & Design within the 3,000m Costume, Textiles, creation of a Museum of programme: within the overall flagship project A key Paisley’s development and its international reputation as a centre of the Scottish textiles industry, combining the local history of Paisley with the wider story of and fashion in Scotland. of the development textiles combining the local history of Paisley and its international industry, reputation as a centre of development the Scottish textiles Paisley’s revenues giving a shot in the arm to businesses, of be additional to Paisley, whom would 100,000 and 150,000 visitors per annum, up to 200,000 annum – many of between attracting Target although its O&M costs, to cover sufficient revenues generate that the Museum would and resourcing model demonstrating area. The business case should include a revenue and jobs in the surrounding the disposal of and the Council potentially some funds could be released through funded. Public sector sources could include SE, the Scottish Government non-core will need to be grant the capex components Key the national collections. industry from and the Scottish textiles Paisley loans of of sculpture and artefactsartefacts. The Museum could benefit from relating to the development paintings, museumof include: the refurbished and extended • • • • • • to the Coats £4.3m, works building alterations building refurbishment £4.3m, TA £1.5m, TA building £11.8m, public realm works at £18.6m, refurbishment of existing extension costs include new Indicative Observatory £1.4m. Regeneration Observatory of as an “edutainment” attraction Paisley of the High Street. There is potential to the display associated scientific collection and increasing publicity visibility from improving by and its potential could be better exploited attraction The Observatory is a key could be based on the offer and governance night. Product and by day High Street, which facilitate access by link from an external would facilities and develop Society buildings to expand Photographic use the former successful Kielder Observatory model, which an observatory entertainment that could be described as “edutainment” – i.e. indicates that there is high potential demand for with an educational angle – a good market place in the Universe. existential questions of man’s stimulating and more widely addressing for interested non-specialists, interest in the night skies, to astronomy for a basic introduction position as fulfilling a need use. for daytime Society),which possibly adding a Planetarium and Solar Observatory (Kielder Observatory E.g. Astronomical is wholly self-financing. The business model could be based on KOAS PAISLEY THEATRE PAISLEY ofDevelopment a contemporary 300 seat permanent theatre experimental/ Xmas pantomime) with more (e.g. cashflow to generate combining regular annual events a regular programme, need to develop The business case would ofDevelopment a permanent theatre in Paisley. would be able to to confirm the theatre that, on reasonable and prudent Scotland and potentially other core customers, assumptions, College West itself, PACE as core use by as well risky independent productions, etc.) could events sales, programme theatre tariffs and secondary spend (bar receipts, from revenue An indicative maintenance costs. its O&M and life cycle sufficient to cover revenues generating by “earn its keep” town) of of Projections both internal giving a direct revenue (Paisley £250k p.a. (theatre) and external audience of 100, each an average attracting spending £10 on average, p.a. be based on 250 performances The theatre could help would also ensure its wider community and economic benefits are clear. The business plan forecasts. plan, business plan and financial benefits are subject to a detailed audience development wider community benefits. as generating Theatre Co as well the viability ofto reinforce the PACE An Accessible Store the Museum Collections: for Strategic Fit Strategic Fit PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 128 129 Cost Cost £943 £’000s £’000s £2,000 £4,487 £10,529 Estimated Estimated users Board; Partner Partner partners potential Potential Potential PDT; PVB PDT; PDT; PVB PDT; PDT; PVB; PDT; PACE; other PACE; RCN; Tourist RCN; Tourist Private sector Private RC/ Council Funder Funder Abbey/ Abbey/ partners Potential Potential HLF; ERDF; RC/Abbey Renfreshire Renfreshire public sector private sector private philanthropists; philanthropists; RC Abbey Thomas Sponsor Sponsor RC/Abbey Coats Trust Apr Apr Apr Apr Start Start 2017 2016 2017 2016 Operational Operational Jun Jun Sep Sep Start Start 2016 2015 2015 2015 on Site on Site Milestones Milestones Jun Apr Apr 2015 2015 2015 Granted Planning Planning Approval Approval Dec Dec Dec n/a FBC FBC 2014 2014 2014 n/a Aug Aug Aug OBC OBC 2014 2014 2014 Scale Scale Major Major Major Medium Short Short Medium Medium Phasing Phasing 3 3 3 3 Impact Impact Potential Potential Regeneration Regeneration 8 9 11 12 Total Total 2 3 2 3 Cost & Viability Cost & Viability 2 4 2 4 Priority Ranking Priority Ranking Priority Ranking Priority Ranking Ease of Ease of Achievement Achievement 4 4 5 5 Regeneration of the Town Hall Regeneration of the Town which A green book for it might be a venue. Theatre, Paisley e.g. Hall as part its optimal use should be considered along with other projects, of offering – options for cultural an integrated of the Town Redevelopment and set out in detail the cost benefit of with proposed This should compare existing of that include the relocation of proposals should be prepared in order to fully evidence the full range the lending library. appraisal space, in relation to the performance and internal improvements with the Abbey marketing hire aspect of cross the wedding the business, on extending A do minimum option could be focused actions being proposed. could further of monetise this asset and complement the river facility overlooking The provision a restaurant a number of to be held concurrently. kitchen/catering different events to allow facilities and sound proofing round. of taking place year events range the extensive PAISLEY TOWN HALL REDEVELOPMENT HALL REDEVELOPMENT TOWN PAISLEY PAISLEY ABBEY VISITOR CENTRE ABBEY VISITOR PAISLEY Further of development the Abbey to incremental improvements Visitor Centre, of Development visitors. a Stewart and for nursery/crèche, educational activities, for the community, point for as a focal to further enhance the Abbey programme Development for the story of potentially being a good location plan, with the Abbey Trail change than radical Heritage – scope of to be required, rather could be defined within an integrated asset likely a solidly performing project initial business plan looks conceptually sound, with HLF, The Abbey’s to c. 75,000 p.a. c. 50,000 p.a. to increase visitation from target Indicative within the Abbey. times and spend rates to increase dwell Paisley, Medieval and interpretation of design, curation historically interesting artefacts visitors with imaginative Overall attracting and memorabilia. Visitor Centre as a magnet for the Stewart funding potential for ERDF and philanthropic market There is an opportunity catering margins look reasonable. normally to cross be secured, although forecast with the retail margins in business plan higher than would ambitious, look somewhat targets revenue Hall. the visitor centre with Town THOMAS COATS MEMORIAL CHURCH THOMAS COATS Regeneration of the Thomas Coats Church as a multi-purpose venue Possible Programme. Regeneration Paisley for the use of of of a major historic landmark, a business plan and prospectus the Thomas Coats Church. the within the context would be to develop Regeneration The first task a exhibitions, travelling music/jazz/choral, commercial/offices, for independent films, a filmhouse-type cinema (as now), the use of include: Baptist Church University options for dedicated areas within it would (as now), specialists/ market is led by Museum) etc. NB: It is vitally important that the business planning process (possibly an arm of Paisley history exhibition a photographic/local the redeveloped Arts Centre, & Crafts Paisley consultants/financial analysts/economists who can assess the viability of future can be secured It is important different options. strategy the building’s that the business case addresses fundamental question of how of whichwould be the danger it could be developed, “supply-side” an overly assessment of ideas about how based on a rigorous the financial viability and sustainability of and not on imaginative different options, it. the business model, not drive The architectural plan should follow oriented architectural study. ABBEY DRAIN drain to visitors medieval Opening of Abbey’s a manhole in the middle Pier and emerging through starting (of at the Palace the 30 miles) of 400 yards sewers, guided tours through Southern Water: by operated Tours Consider feasibility ofBrighton Sewers tours e.g. of Old Steine Gardens. Strategic Fit Strategic Fit PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 130 131 Cost Cost £400 £250 £300 £150 £’000s £’000s £5,000 £3,290 Estimated Estimated TBC RCN Local Avoca Avoca Board DCMS Partner Partner of Eglin Potential Potential PDT; PVB; PDT; PDT; PVB; PDT; businesses /Johnstons /Johnstons RCN; Tourist RCN; Tourist and residents Handweavers Handweavers RC RC Sector Funder Funder on Loan Scotland Stoddart Potential Potential Collection operators RC/Private RC/Private RC/Historic Private sector Private RC RC Private Private partners Sponsor Sponsor Scotland Stoddart Collection developers RC/private RC/private RC/Historic Apr Apr Apr Start Sep 2017 2015 Start 2015 2015 Apr 2018 Operational Operational 2014 April - June Sep Aug Start Sep Sep 2015 2014 Start 2016 2014 on Site on Site Jun 20016 Milestones Milestones Jun n/a n/a 2015 Jun Apr n/a 2016 2015 Planning Approval Planning Approval Dec n/a Dec FBC 2014 2014 Dec Dec n/a FBC 2015 2014 n/a Aug Aug OBC 2014 2014 Jun n/a Aug OBC 2015 2014 Scale Minor Minor Major Scale Scale Major Major Short Medium Medium Phasing /Long Short/ Medium Medium Medium Phasing 3 2 3 2 3 4 Impact Potential Impact Potential Regeneration Regeneration 8 14 12 8 Total 11 15 Total 5 5 2 3 2 5 Cost & Viability Cost & Viability 4 2 3 2 2 5 Priority Ranking Priority Ranking Priority Ranking Priority Ranking Ease of Ease of Achievement Achievement 5 5 5 4 4 5 Presentation of Stoddart public enjoyment Collection for to this building cost in the region of at £4.2m. £8.5m including building refurbishment at £4.3m and alterations Consider the potential to house Stoddart Works Collection to the rear of Building. the TA sculptor. this local but world-renowned In the short at the museum relocation costs. future chargeable term and additional public art are an indicative exhibitions consider potential for by The costs below Public realm improvements at the junction of New Street encompassing improved public art e.g. Sandy Stoddart proposal for a statue of for Stoddart Willie Gallacher proposal to bring activity the Sandy public art on the High Street, and incentives e.g. at the junction of Street encompassing improved New Public realm improvements encourage Scotland facility would College of This area of uses including specialist retail, display buildings. collections and potential access to the West New the High Street comprises ofsurrounding units. mostly vacant landscaping/tree planting of integrated The appearance Hall are visible. the High Street could be enhanced through activity at this location, a point on the High Street where both Coats Church and Town Incentives appearance. to restore pride in the town’s of traffic through allowance better signage, repair and painting of for High Street frontage, grants litter, wheelie bins for street cleaning, programme, on arts and good catering offer. and crafts focusing to series of small businesses along the High Street that could be linked experiences ‘chargeable’ new value-added to encourage could be provided THE SANDY STODDART COLLECTIONS (This collection would be gifted to a suitable venue) COLLECTIONS (This collection would STODDART THE SANDY centre CENTRE STREETSCAPE (THE HIGH STREET) – Clean-up of town TOWN PAISLEY HERITAGE WALK (PAISLEY TOWN CENTRE) TOWN (PAISLEY WALK HERITAGE PAISLEY of in the Age Enlightenment (Observatory) and Industrial Revolution to the 17th century (Witches), Paisley (the Abbey), Paisley Medieval time from through – a guided walk and interpretation ofSignage historic Paisley link Paisley’s would Museum). The walk (Paisley the Ages through Costume and Fashion as a Leader in Textiles, Hall, Coats Church) and Paisley at the Height of the Empire (Town Paisley Sma’ Shot Cottages), Place, (George offering etc.) could be included as “stopping off” maybe restaurants Sponsors (pubs, an app. points en route, through be available would and audio interpretation of time and themes, major landmarks the walk through in to draw into a prospectus with the business case potentially developing generating, revenue self-financing or even the walk The aim being to make Discount Ticket”. Walk a 10% discount to customers with “Heritage sector partners and investors. private Site Heritage potential as a World SITE BENCHMARKING PROCESS - Assessment of Paisley’s HERITAGE WORLD and civic pride of the profile the town. Site application, raising Heritage and action plan to prepare a World be a programme step would the next – ifPre-feasibility study positive, DESIGN CENTRE PAISLEY and weavers hub for an innovative The Design Centre can provide heritage. textile renowned world pattern and Paisley’s ofThe development a highly specialist design centre and retail offer centred on the Paisley shawl in the heart of the High Street. a place to purchase their work and provide an authentic Paisley designers to design and exhibit textile NEW HOTEL hotel and related as a catalyst for a role the Council could play into the town, is established and additional visitors drawn Once the momentum ofCreation of the regeneration additional hotel capacity in the town. prospectus preparing a development hotel development, public buildings for potentially offering disused or under-utilised hotel development, zoning land or buildings suitable for to servee.g. the visitors, developments sector investment. in private to draw acting as a pump-priming agency etc., and generally PROVISION AND CAR PARKING COACH There is a requirement to offer coach In terms or three spaces. parking of to accommodate at least two location, there are opportunities to accommodate this facility at the corner of Street and Mill Bridge project. Museum redevelopment within the Paisley or incorporated Strategic Fit Strategic Fit PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 132 133 Cost Cost £300 £100 £100 £’000s £’000s £5,000 £5,000 Estimated Estimated TBC TBC TBC TBC users Board; Partner Partner potential Potential Potential PDT; PVB; PDT; PACE; other PACE; RCN; Tourist RCN; Tourist RC RC RC Funder Funder Potential Potential HLF; ERDF; public sector Self-financing philanthropists; philanthropists; RC RC RC RC Thomas Sponsor Sponsor Coats Trust n/a Apr n/a Dec Start Start 2016 2016 Operational Operational n/a n/a Sep Sep Start Start 2016 2016 on Site on Site January 2015 - opening January Milestones Milestones Jun Jun n/a n/a n/a 2015 2015 Planning Planning Approval Approval Dec Dec Dec Dec Dec FBC FBC 2015 2014 2014 2014 2014 Jun Aug Aug Aug Aug OBC OBC 2015 2014 2014 2014 2014 Scale Scale Minor Minor Major Major Major Short Short /Long Medium Medium Medium Phasing Phasing 1 2 3 1 Impact Impact Enabling Potential Potential Regeneration Regeneration 8 8 8 8 8 Total Total 3 2 2 2 3 Cost Cost & Viability & Viability 3 3 2 2 3 Priority Ranking Priority Ranking Priority Ranking Ease of Ease of Achievement Achievement 2 3 4 4 2 PAISLEY DEVELOPMENT COMPANY DEVELOPMENT PAISLEY Creation of company centre a dedicated development town the Greenland Dock, land around Dominion Bank to regenerate model in London Docklands (mid-1980s), which Company Based on the Greenland Dock a loan of Development the Toronto raised £20 million from install utilities and infrastructure including high quality hard and soft landscaping decontamination and preparation; land clearance, undertake applying the funds to: complete land assembly programme; commercial and leisure, plan for within a coherent town each for street lighting; all of site, prospectuses which then prepared development the perception of Company helped to transform the area. The Development with on a tendered basis, released to developers Sites were into a fun place to be. perceptions of a derelict wasteland released, helping to transform the area from residential use – the sites then being progressively but as the development The earlyreleased quite cheaply, sites were each offered and the quality of on the basis of their design strategy. site taken be awarded the decision on which the price they would developer was then used funding that costs – providing of of the initial development a profit 50% over £29 million – i.e., receipts in excess with the result that GDDC generated sharply, secured rose the land values progressed, sector role that no private fulfilling a company, development property an early-stage rather, It was, itself stone. laid a brick or a foundation never Company The Development regeneration. to assist the area’s at that time – and a profit. been willing to undertake have would developer PROVISION OF PUBLIC WCS FOR VISITORS FOR VISITORS OF PUBLIC WCS PROVISION In terms of Museum location, there are opportunities to accommodate this facility in conjunction with coach at the corner parking within the Paisley of provision Street and Mill or incorporated Bridge project. redevelopment OF PROPERTIES IN HIGH STREET IMPROVEMENT TARGETED A complete ‘antidote’ to Braehead. on arts and good catering offer. and crafts small businesses along the High Street, focusing new to encourage Incentives project but linked to be a separate MEMORIAL CHURCH TRUST (commercial arm) arrangements THOMAS COATS of of communities the sustainable management trusts the Thomas Coats Memorial Church.The potential role to enable sustainable should be considered for development trusts Development are enterprises created by for the further but with charitable benefit must be used cannot be distributed to members, guarantee Profits of the local community. status. limited by trust is usually a company in their area. A development development Strategic Fit Strategic Fit PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 134 135 Cost Cost £100 £100 £150 £’000s £’000s £5,000 Estimated Estimated PACE RCN; Tourist Tourist Board; Partner Partner SE; Skills Scotland Potential Potential PDT; PVB; PDT; Development Development Visit Scotland Visit Scotland RC RC Paisley Paisley Funder Funder Potential Potential Enterprise volunteers Dedicated Centre Trust RC/sponsors/ RC RC RC Sponsor Sponsor Enterprise Centre Trust Mar Start Start 2018 Jan 2015 Jan Operational March 2015 Operational Jun n/a n/a n/a Start Start 2016 on Site on Site Milestones Milestones n/a n/a n/a Apr 2016 Planning Planning Approval Approval n/a n/a n/a Dec FBC FBC 2014 n/a n/a n/a Aug OBC OBC 2014 Scale Scale Minor Minor Minor Major Short Short Short /Long Medium Phasing Phasing 2 2 4 Impact Impact Enabling Potential Potential Regeneration Regeneration 8 8 8 8 Total Total 2 2 2 2 Cost Cost & Viability & Viability 3 3 2 2 Priority Ranking Priority Ranking Priority Ranking Priority Ranking Ease of Ease of Achievement Achievement 3 3 4 4 MATERIALS TO ‘TELL THE PAISLEY STORY’ ‘TELL THE PAISLEY TO MATERIALS set of which so there is a definitive might be developed. materials from tourism related products Researching stories/famous people and events, PAISLEY ENTERPRISE CENTRE PAISLEY ofDevelopment an Enterprise Centre to support entrepreneurs young it into a number acquiring a disused building and converting Docklands enterprise in the area created by (1980s) – a Centre designed to stimulateBased on the Docklands new Enterprise Centre model in London’s and related sectors (including catering hospitality enterprises in the cultural new of the ages 18 and 30, particularly people between (though not exclusively) young enterprises set up by of new units for work their course to assist them develop will attend a training its promoters enterprise is accepted into the Centre, new any Before self-confidence. services), of low the sector and reverse helping to support the growth friends and banks). sources (family, as conventional funding as well and crowd Trust, Youth Start-Up the Prince’s Loans Scheme, links with the Government’s through e.g. funding, business plans and assist them in raising could business and funding plan to ensure their ideas are viable (and also that they developed so businesses setting up in the Centre do with a properly close links with these funding sources, The Centre will forge their of on to develop whom then moved many and small-scale manufacturers, fashion designers, within the Docklands Enterprise Centre included restaurateurs, Businesses that thrived meet their rental payments). very successful incubator and a and events, training from generated rents and revenues fully self-financed from guarantee, limited by set up as a company The Centre was premises elsewhere. businesses in larger may area. These businesses Paisley new enterprise in the of growth promoting the role in helping to reduce reliance on benefits, Enterprise Centre could fulfil a similar The creation ofof businesses. a Paisley new not be limited to them. activities and hospitality services,include cultural but would DEVELOPMENT OF A COMPREHENSIVE DEDICATED WEBSITE OF A COMPREHENSIVE DEDICATED DEVELOPMENT destination as opposed to highlighting places such as a heritage shopping centre. as Braehead on Paisley that focuses a webpage Develop leading about the town, which a single-minded message need to be directed a microsite gives visitors searching “Paisley” for the entire district, prospective Council has a duty to promote Appreciating that Renfrewshire appeal. and cultural on its heritage PEOPLE WITHIN PAISLEY Ambassadors to promote a regenerated Paisley limited the existing However, and professional. as well-informed both friendly and helpful as well were Paisley for an itinerary had encountered when putting together that the people organisers The research showed in the short to medium termweavers to support apprentice Dan Coughlan there needs to be at least one or two Specifically, the visitor economy. in terms of growing going forward people resources will be a constraint to create one funding needs to be found limited resources, have term, to preserveand increase capacity and, in the longer in Paisley the skill and continue to offer this unique service that the attractions Given to visitors. This could include an ‘official’ list of collectively specialists who could be marketed workforce. volunteer according to need supplement the existing could be deployed they positions whereby or more ‘cross-attraction’ and be trained would volunteers whereby charges An ambassadors’ scheme or donations. for such to be Paisley”, as “Proud on offer in Paisley to access specialist knowledge organisers to enable potential event are visiting. locations during the summer months to help direct visitors and/or put in place specifically when specialist groups stationed in key Strategic Fit Strategic Fit PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 136 137 PDT; PDT; Cost £150 £300 Board Tourist Tourist £’000s Estimated PVB; RCN; RC PDT RCN; Partner Potential PDT; PVB; PDT; Tourist Board Tourist Tourist Board Tourist Funder Council/ Potential Tourist Board Tourist Visit Scotland Self-financing /self-financing Apr /RC Local 2015 Board Board Tourist Tourist Tourist Tourist Paisley Paisley Sponsor Apr Dec Start 2017 2014 July 2014 Operational Sep Aug Start 2016 2014 on Site Milestones Jun n/a 2015 Planning Approval Dec n/a FBC 2014 n/a Aug OBC 2014 Scale Minor Minor Minor Short Short Short Phasing 2 2 1 Impact Potential Regeneration 11 11 11 Total 3 4 3 Cost & Viability 3 4 3 Priority Ranking Priority Ranking Ease of Achievement 5 3 5 MARKETING PAISLEY (CROSS-MARKETING STRATEGY) MARKETING PAISLEY Direct marketing programme who influence itself operators could promote e.g. to which groups Paisley [a] Direct approaches to key enhancement, involving: in product investment alongside/following programme direct marketing Integrated such and U3A. groups of as NADFAS within Visit Scotland itself; [d] Development a media plan which the Visit Scotland Expo; [c] Promotions key like includes targeting at events [b] Promotions itineraries; as visitor destinations and Renfrewshire Integrated programme to market Paisley Music potentially including a Paisley Programme coordinating an Events it to visitors, dedicated to marketing the town, Board for Creation of been drafted. a Tourist has already brand Renfrewshire” The “Discover accommodation, events, for acting as a booking agent Trail), the Heritage (for Discount Ticket the Paisley potentially organising an annual Witch selling apps, Festival, etc., publishing guides, Hunt, arts programmes and membership subscriptions – the commissions, sales, from revenues generating and by Guarantee, Limited etc., with the aim of as a Company on a wholly self-financing basis perhaps incorporated operating of the development the business plan. through business model to be tested and developed EVENTS PROGRAMME ofDevelopment programme an events is agreed. Subsequently, events to coordinate and promote This should be completed once a programme events. will include a portal for as described above of and dedicated website The development a comprehensive charging all bookings taken e.g. a 3% to 5% commission for bookings, The site should also be able to take this site. be able to post notices through would within Paisley events that are promoting all organisations rely purely on their than if they using the website higher sales by generate would in that the operators both sides, This is a win-win for 95% and 97% of with between revenues. ticket leaving the operator online, efforts. promotional own An information ‘centre’ visitors for Hall, which visitors. is both close to the station and a recognisable landmark for or the Town station where the majority of to the train visitors arrive, Visitor information should ideally be located within close proximity in parallel. should be developed a consistent approach to wayfinding In either scenario, Strategic Fit Priority ranking is based on HM Treasury’s Value for Money Assessment Guidance (November 2006) which was developed to assess the suitability of major public sector capital projects for private finance initiative finance initiative private to assess the suitability of for developed 2006) which major public sector capital projects Assessment Guidance (November was Money for Value is based on HM Treasury’s Priority ranking procurement. For the purposes of the PTCAS, the methodology was adapted to better reflect the range of project types identified in this action plan. The guidance sets out three levels of assessment: desirability, referred to of types identified in this action plan. The guidance sets out three levels of assessment: desirability, range project adapted to better reflect the was the methodology the purposes of For the PTCAS, procurement. of access to project will be to implement in the context how easy the project is in terms important how strategically policy the objectives; Council’s fit, defined as achievability, of as strategic Renfrewshire above achieving the For each assessment of an indicative ratio. financial sustainability based on a preliminary analysis of a revenue/cost etc.; and finally cost viability, management, project local community, supportive land, planning consents, criterion, a simple scale of 1 to 5 has been used, where indicates good and poor performance. 1 PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 138 139 APPENDIX 5 COSTS: PAISLEY TOWN CENTRE ASSET STRATEGY ORDER OF COST ESTIMATE FOR SLR CONSULTING FOR DEVELOPMENT ACTION PLAN QUANTUMS

ORDER OF COST ESTIMATE - GENERAL SUMMARY £ £

1 SPECIALIST RETAIL UNIT 3,290,732

2 ABBEY DRAIN INTERPRETATION STRUCTURE 943,800

3 MUSEUM REFURBISHMENT AND EXTENSION 3.1 New Extension 18,600,000 3.2 Refurbishment of Existing Building 11,820,000 3.3 Multi Storey Car Park 9,000,000 3.4 Public Realm Works 1,500,000 3.5 Ta Building Refurbishment 4,320,000 3.6 Ta Building Alterations 4,260,000 3.7 Coats Church 4,487,200 3.8 Observatory Works 3.8.1 Refurbishment of Adjacent Buildings 900,000 3.8.2 Access Improvements and Refurbishment 481,800 55,369,000

4 TOWN HALL WORKS 4.1 Relocation of Library 8,153,640 4.2 Improvements to Theatre 1,980,000 4.3 Cantilever Restaurant 396,000 10,529,640

5 NEW THEATRE 13,584,000

6 TOTAL ORDER OF COST AT 4TH QUARTER 2013 PRICE LEVELS £ 83,717,172 FOR WORKS IDENTIFIED ON ACTION PLAN

7 TOTAL ORDER OF COST AT 3RD QUARTER 2017 PRICE LEVELS £ 96,915,826 FOR WORKS IDENTIFIED ON ACTION PLAN PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 140 141

PAISLEY TOWN CENTRE ASSET STRATEGY iii) As there is minimal technical information currently 1 SPECIALIST RETAIL UNIT - 18, 20 AND 22 PAISLEY HIGH STREET available it is not appropriate or feasible to implement Notes: an appraisal and/or evaluation of the proposals in accordance with the principles of the HM Treasury i) Costs exclude: 1.1 REFURBISHMENT WORKS £ £ Green Book. a Acquisition of any sites or buildings 1.1.1 Cleaning front elevation 12,415 b Design and Legal Fees iv) The costs have been projected as far as the currently c Finance charges 1.1.2 Refurbishing and repainting timber sash windows 24,830 available forecasts for tender prices indices extend. d Insurances 1.1.3 Roof survey and repairs, chimney leadwork renewal and insulation 86,905 e VAT 1.1.4 Repair rainwater goods 3,000 g Decanting and/or temporary relocation 1.1.5 Redecorating external timber doors 2,000 1.1.6 Renewing roof leadwork 74,490 ii) Although this Report refers to an ‘Order of Cost 1.1.7 Refurbishing basement floor 315,341 Estimate’, the figures have not been prepared in accordance with the RICS new Rules of Measurement 1.1.8 Refurbishing ground floor 315,341 for Order of Cost Estimating. There are no drawings 1.1.9 Refurbishing first floor 315,341 or specifications currently available which detail the 1.1.10 Refurbishing second floor 315,341 basic proposals for each of the buildings. 1.1.11 Repairing damage and refurbishing third floor 335,205 1.1.12 Upgrading fire doors 3,000 1.1.13 Repairing retained doors 2,000 1.1.14 Installing central heating system 99,320 1.1.15 Testing existing services 6,000 1.1.16 Minor repairs 15,000 1.1.17 Installation of 3 new lifts serving all floors 195,000 1.1.18 Allowance for shop fittings 372,450

1.1.19 Sub-Total 2,492,979

1.1.20 Allowance for Contractor’s Preliminaries 12% 299,157

1.1.21 Allowance for Contingencies 20% 498,596

1.1.22 TOTAL TO GENERAL SUMMARY £ 3,290,732

Notes: a Refurbishment Costs are based on Condition b Allowance has been made for refurbishing all floors Survey carried out by URS in November 2013 for suitable for retail use Renfrewshire Council and their recommendations c Existing stone staircases have been assumed to for repair works to number 20 be adequate to service all floors for enhanced retail use PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 142 143

PAISLEY TOWN CENTRE ASSET STRATEGY 3 MUSEUM REFURBISHMENTS AND EXTENSION

2 ABBEY DRAIN INTERPRETATION STRUCTURE £ £ 3.1 NEW EXTENSION £ £

2.1 Allowance for glazed structure of a notional 100m² floor 3.1.1 The cost model is based on an iconic international standard new-build area linking to the underground drain 500,000 museum extension scheme of 2,500m² gross internal floor area 12,500,000 2.2 Lift serving 2 levels 30,000 3.1.2 Allowance for selective demolition of existing buildings 250,000 2.3 Accessible staircase serving 2 levels 25,000 3.1.3 Allowance for gallery and exhibition fit out/interpretative display 2,750,000 2.4 Tanked retaining wall to underground viewing area 60,000 2.5 Allowance for display/interpretation materials 100,000 3.1.4 Sub-Total 15,500,000

3.1.5 Allowance for Contingencies 20% 3,100,000 2.6 Sub-Total 715,000 3.1.6 TOTAL TO GENERAL SUMMARY £ 18,600,000 2.7 Allowance for Contractor’s Preliminaries 12% 85,800

2.8 Allowance for Contingencies 20% 143,000

2.9 TOTAL TO GENERAL SUMMARY £ 943,800

Notes: a Gallery and exhibition fit out works includes: - Audio visual hardware - Setworks AV equipment serving all units including all computers Construction of walls, ceilings and other supporting racking and controls work to display objects not in showcases, bases for - Audio visual software showcases, projector housings, pivoting doors and Writing and translating all narratives included with moving benches, light boxes and setwork electrics the displays - Show cases - Flooring Cases freestanding or on plinths including fibre optics Floor covering to the new build section of the - Mounts exhibition Mounts in showcases and setworks displays and - General items for separate heavy objects Installation of large objects (e.g. installations and - Interactives artwork) builder’s work (chases), seating (chairs) etc. Electronic and manual interactive units - Preliminaries - Graphics Fit-out contractor’s preliminaries Artwork and production of the graphics displays - Electrical and lighting Electrical distribution, lighting and power throughout exhibition PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 144 145

3.2 REFURBISHMENT OF EXISTING BUILDING £ £ 3.4 PUBLIC REALM WORKS £ £

3.2.1 The cost model is based on refurbishing, restoring and adapting 3.4.1 Allowance for associated high quality public realm works the existing museum and adjacent library to a standard to match based on a notional area of 2,500m² 1,250,000 the new iconic international standard new-build museum extension with an approximate gross internal floor area of 3,500m² 6,000,000 Allowance for Contingencies 20% 250,000 3.2.2 Allowance for gallery and exhibition fit out/interpretative display 3,850,000 TOTAL TO GENERAL SUMMARY £ 1,500,000 3.2.3 Sub-Total 9,850,000

3.2.4 Allowance for Contingencies 20% 1,970,000 3.5 TA BUILDING REFURBISHMENT £ £ 3.2.5 TOTAL TO GENERAL SUMMARY £ 11,820,000 3.5.1 The cost model is based on refurbishing, restoring and adapting part of the existing building to a standard to Notes: match the new iconic international standard new-build museum extension with an approximate gross internal a Refurbishment works includes: Provision of new toilet facilities floor area of 1,571m² 2,600,000 Minor roof repairs Renewal of electrical installations including lighting, 3.5.2 Allowance for gallery and exhibition fit out/interpretative display 1,000,000 Renewal of roof glazing power, fire alarms/protection, lightning protection, Renewal of gutters and leadworks security and control systems 3.5.3 Sub-Total 3,600,000 Brickwork and stonework cleaning and repointing Renewal of heat source, air conditioning, ventilation and building management system Restoration and redecoration of windows and doors 3.5.4 Allowance for Contingencies 20% 720,000 New lift and conveyor installations Internal structural alterations to improve accessibility 3.5.5 TOTAL TO GENERAL SUMMARY £ 4,320,000

3.3 MULTI STOREY CAR PARK £ £

3.3.1 The cost model is based on providing a new multi-storey split-level above ground car park for 400 cars and 10 coaches with an approximate gross floor area of 14,000m² 7,500,000 Notes: a Refurbishment works includes: Restoration and redecoration of wood panelling 3.3.2 Sub-Total 7,500,000 Renewal of roof coverings and rafters/purlins Internal structural alterations to improve accessibility Renewal of roof glazing Provision of new toilet facilities 3.3.3 Allowance for Contingencies 20% 1,500,000 Renewal of gutters and leadworks Renewal of electrical installations including lighting, Stonework repairs, cleaning and repointing power, fire alarms/protection, lightning protection, 3.3.4 TOTAL TO GENERAL SUMMARY £ 9,000,000 security and control systems Repairs, treatment and restoration of lightweight steel lattice trusses Renewal of heat source, air conditioning, ventilation and building management system with restoration and re-use Repairs, treatment and restoration of timber trusses of radiators where possible Restoration and redecoration of windows and external New lift and conveyor installations doors PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 146 147

3.6 TA BUILDING ALTERATIONS £ £ 3.7 COATS CHURCH £ £

3.6.1 The cost model is based on demolishing the rear section 3.7.1 Allowance for provision of new external access ramp of the existing building and rebuilding an open plan display and staircase into the building 150,000 area to a standard to complement the new iconic international 3.7.2 Provision of external lift and enclosure serving 2 levels; standard new-build museum extension with an approximate also for goods movements 125,000 gross internal floor area of 1,000m² 2,800,000 3.7.3 Allowance for comprehensive roof repairs and lead replacement 300,000 3.6.2 Allowance for gallery and exhibition fit out/interpretative display 750,000 3.7.4 New lighting scheme for potential multi-use venue Internal Light Fittings. The costs allow for lighting strategy that 3.6.3 Sub-Total 3,550,000 considers the Church as a whole, relating to both its historical importance and proposed functions; principally a place for 3.6.4 Allowance for Contingencies 20% 710,000 worship, a destination for visitors and as a venue for performance and exhibitions. 450,000 3.6.5 TOTAL TO GENERAL SUMMARY £ 4,260,000 External Light Fittings The costs allow for exterior façade lighting to improve the building’s presence within the Cultural Quarter and Town. Exterior highlighting will be achieved with carefully placed feature lighting to accentuate the building detail as well as the key views. 70,000 Organ Protection whilst works in progress 10,000 New Distribution Boards and sub-mains 35,000 Emergency Lighting 10,000 Allowance for Static Inverter System 30,000 Allowance for Theatrical Lighting 20,000 Builders work allowance for works in connection 50,000 Stripping out existing lighting installations 15,000 3.7.5 Allowance for provision of new boiler and heating system 200,000 Builders work allowance for stripping out and associated works in connection 75,000 3.7.6 Allowance for restoration of ornate wallpaper, paintwork and gilt to mouldings in seven rooms 1,120,000 3.7.7 Allowance for extensive stone repairs and associated scaffolding costs 500,000

3.7.8 Sub-Total 3,160,000

3.7.9 Allowance for Contractor’s Preliminaries 12% 379,200

3.7.10 Allowance for Contingencies 30% 948,000

3.7.11 TOTAL TO GENERAL SUMMARY £ 4,487,200 PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 148 149

3.8 OBSERVATORY WORKS 3.8.2 ACCESS IMPROVEMENTS AND REFURBISHMENT £ £

3.8.1 REBURBISHMENT OF ADJACENT BUILDINGS £ £ 3.8.2.1 Fabric repairs Stone repairs 85,000 3.8.1.1 The cost model is based on refurbishing, restoring and 700,000 Roof repairs 55,000 adapting part of the existing building to a standard to 3.8.2.2 Internal alterations match the new iconic international standard new-build Creation of new exhibition area; relocation of staff kitchen; museum extension with an approximate gross internal stripping out ground floor area 75,000 floor area of 420m² 3.8.2.3 Access Improvements 3.8.1.2 Allowance for display/interpretation materials 50,000 Allowance for provision of new external access link, ramp and staircase into the building 100,000 3.8.1.3 Sub-Total 750,000 3.8.2.4 Allowance for display/interpretation materials 50,000

3.8.1.4 Allowance for Contingencies 20% 150,000 Sub-Total 365,000

3.8.1.5 TOTAL TO GENERAL SUMMARY £ 900,000 Allowance for Contractor’s Preliminaries 12% 43,800

Allowance for Contingencies 20% 73,000 Notes: a Refurbishment works includes: Internal structural alterations to improve accessibility TOTAL TO GENERAL SUMMARY £ 481,800 Isolated repairs to roof coverings Provision of new toilet facilities Renewal of gutters and leadworks Renewal of electrical installations including lighting, Stonework and brickwork repairs, cleaning power, fire alarms/protection, lightning protection, and repointing security and control systems Restoration and redecoration of windows Renewal of heat source, air conditioning, ventilation with restoration and re-use of radiators where possible and external doors New lift and conveyor installations

PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan APPENDICES 150 151

4 TOWN HALL WORKS 4.2 IMPROVEMENTS TO THEATRE £ £

4.1 RELOCATION OF LIBRARY £ £ 4.2.1 Works as envisaged by Theatreplan LLP design consultants 1,250,000 4.2.2 Associated Stage and Theatre works 250,000 4.1.1 Internal alterations Basement level 1,010,000 4.2.3 Sub-Total 1,500,000 Ground floor 1,600,000 First Floor 550,000 4.2.4 Allowance for Contractor’s Preliminaries 12% 180,000 Second Floor 480,000 4.2.5 Allowance for Contingencies 20% 300,000 4.1.2 External alterations Creation of new entrance and decking over well area 165,000 4.2.6 TOTAL TO GENERAL SUMMARY £ 1,980,000 Rafter end replacement works to roof 10,000 4.1.3 Services Installations Disposal Installations 37,000 Water Installations 80,000 4.3 CANTILEVER RESTAURANT £ £ Heat Source 255,000 Space Heating/Air Treatment Installations 490,000 4.3.1 The cost model is based on a notional 100m² floor area Ventilation Systems 120,000 new build restaurant on a new supporting structure with Electrical Installations 720,000 associated access lift and staircase 250,000 Gas Installations 15,000 4.3.2 Associated Catering equipment and fittings 50,000 Lift and Conveyor Installations 130,000 Protective Installations 60,000 4.3.3 Sub-Total 300,000 Communications Installations 290,000 Special Installations 50,000 4.3.4 Allowance for Contractor’s Preliminaries 12% 36,000 Builder’s Work in connection with Services 70,000 External Services 45,000 4.2.5 Allowance for Contingencies 20% 60,000

4.1.4 Sub-Total 6,177,000 4.2.6 TOTAL TO GENERAL SUMMARY £ 396,000 4.1.5 Allowance for Contractor’s Preliminaries 12% 741,240 4.1.6 Allowance for Contingencies 20% 1,235,400 4.1.7 TOTAL TO GENERAL SUMMARY £ 8,153,640

Notes: a Works include associated displacement of other c Works include structural upgrading of existing Town Hall functions structure and new internal frame to new floor levels b Works include improvements to vertical circulation d Works include new foundations and underpinning PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan 152

5 NEW THEATRE

5.1 NEW THEATRE £ £

5.1 The cost model is based on a new-build theatre scheme, which has a 500 seat courtyard style auditorium and associated studio and workshop space. The two-storey 3,150m² building also contains bars and accommodation for a resident company. 8,200,000 5.2 Allowance for theatre technical fit-out to stage and production spaces at 15% of build cost 1,230,000 5.3 Allowance for furniture, fittings and equipment, IT and communication systems and client fit-outs at 20% of build cost 1,640,000 5.4 Allowance for associated high quality public realm works based on a notional area of 500m² 250,000

5.5 Sub-Total 11,320,000

5.6 Allowance for Contingencies 20% 2,264,000

5.7 TOTAL TO GENERAL SUMMARY £ 13,584,000

Design: www.whitenoisestudios.com 2014 TLISTED SHOR