Paisley: the Untold Story
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Paisley Town Centre Asset Strategy & Action Plan 2014 SHORTLISTED This strategy was prepared for Renfrewshire Council by SLR Consulting Ltd in association with Britton McGrath Associates, Mike Nevin Associates, Fitzgerald & Hanna Architects and David Humphries and Associates. Shawl from Paisley Museum collection. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan 4 5 PAISLEY TOWN CONTENTS CENTRE ASSET STRATEGY AIMS TO ‘TELL THE STORY’ 1 PAISLEY - THE UNSOLD STORY 1.1 INTRODUCTION 14 1.2 A BRIEF HISTORY OF PAISLEY - KEY THEMES 15 OF PAISLEY’S PROUD 2 PRIORITY HERITAGE ASSETS 2.1 MUSEUM AND ART GALLERY 22 2.2 CENTRAL LIBRARY 28 PAST TO VISITORS 2.3 COATS OBSERVATORY 29 2.4 THOMAS COATS MEMORIAL CHURCH 30 2.5 THE TOWN HALL 31 2.6 PAISLEY ABBEY 32 FROM ACROSS 2.7 THE ALEXANDER STODDART COLLECTION 33 3 PEOPLE POWER AND CULTURAL ASSETS THE WORLD. 3.1 THE PERFORMANCE ARTS 36 3.2 SOCIAL ASSETS 36 3.3 PHYSICAL ASSETS AND PERFORMANCE SPACE 37 3.4 PEOPLE AND ORGANISATIONS 39 4 POTENTIAL MARKET SIZE AND AUDIENCE DEVELOPMENT 4.1 INTRODUCTION 42 4.2 EXISTING AUDIENCES 42 4.3 MARKET SIZE 49 4.4 AUDIENCE DEVELOPMENT RESEARCH 62 5 THE ASSET STRATEGY 5.1 AN APPROACH TO AUDIENCE DEVELOPMENT 74 5.2 THE VISION FOR PAISLEY 77 5.3 STRATEGIC OBJECTIVES 77 5.4 KEY PROJECTS 85 5.5 THE SPATIAL STRATEGY 88 5.6 THE ACTION PLAN 95 APPENDIX 1 ASSET STRATEGY STUDY AREA 100 APPENDIX 2 HERITAGE ASSET REGISTER 102 APPENDIX 3 EVENTS AND FESTIVALS 122 APPENDIX 4 ACTION PLAN AND IMPLEMENTATION PROGRAMME 125 APPENDIX 5 COSTS 138 PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan 6 7 FOREWORD SUMMARY Summary of Asset Significance I am pleased to present the Paisley Town Centre Asset Paisley Town Centre Asset Strategy aims to ‘tell the story’ PAISLEY TOWN AND BUILDINGS… INTERNATIONALLY-RECOGNISED NATURAL HISTORY Strategy and Action Plan, which sets out an ambitious plan of Paisley’s proud past to visitors from across the world. • 46 underutilised historic building assets in the ownership COLLECTION for the regeneration of Paisley town centre over the next It will deliver a diverse programme of cultural activity of Renfrewshire Council, local trusts, voluntary and • John James Audubon’s ‘The Birds of America’, consisting 10 to 15 years. The strategy was given the green around the existing arts scene, which includes PACE, the religious organisations and a range of private sector of 435 hand-coloured aquatint plates, one of the most light by councillors in January 2014. UK’s largest youth theatre. All of this would support the investors. desirable and spectacular books ever produced. continued use of the town centre as a host venue for • A total of 107 listed buildings in the study area • The nine-volume American Ornithology by Alexander The Council Plan ‘A Better Future, A Better Council’ 2014– nationally-important events. comprising of 13 Category A, 74 Category B, Wilson. Born in Paisley, Wilson is known as the “Father 2017 aims to deliver high quality, integrated and effective and 20 Category C structures. of American Ornithology”. The material held by Paisley regeneration and development of our main town centres. • Paisley Abbey, Paisley Town Hall, the Thomas Coats is second only to Harvard in the world. This includes the aim to develop and deliver tourism, visitor The bid for UK City of Culture Memorial Church, the Paisley Museum and Art Gallery, and events led economic regeneration and renewal, building and the Coats Observatory are all major heritage MEDIEVAL HISTORY AND ANCIENT CIVILISATIONS on the unique historic and cultural assets held by the Council. status – open to large towns and assets. • The Paisley Abbey Drain, a medieval subterranean Together with the Community Plan 2008–2017 and the • 350,000 objects comprising 57 collections are held structure dating from the late 14th Century. Council’s Single Outcome agreement this suite of urban areas – will see Paisley aim by Paisley Museum. • Artefacts from the Abbey Drain include some the documents supports the ambition of this strategy. • 35 items of special interest, within the museum earliest written music. to follow Derry~Londonderry, collections. • Assyrian relief-panel of an eagle-headed figure This far-reaching strategy has been shaped by a community Hull and Dundee, which have identified as ‘Nisroch’ dates from between 865 and stakeholder engagement process. It is based on KEY HERITAGE THEMES and 860BC – one of only three in the UK. Paisley’s rich history and culture which we believe can be all successfully pursued heritage- • Textiles and weaving, medieval Paisley, social, used to drive tourist-led regeneration. Paisley’s heritage – political and religious history, civic buildings and THE SCIENCE COLLECTION including more than 100 listed buildings, rare books and led regeneration in recent years. Victorian philanthropy. • The Coats Observatory houses a collection of late paintings, and the finest Paisley Shawl collection in the Victorian scientific apparatus relating to astronomy, world – is considered to be of international interest The responses, comments and valuable input received from INTERNATIONALLY-RECOGNISED meteorology and seismology. The observatory is and significance. the community and stakeholders during the development TEXTILE COLLECTIONS one of only 3 public observatories in Scotland. stages of this work have been influential in shaping the • The shawls collection is the largest and best of its kind The Council will use the Paisley Town Centre Asset Strategy outcome. We are grateful for your input so far and ask in the world. PERFORMANCE ARTS as a springboard for Paisley to bid for UK City of Culture that we work together to help make Paisley the visitor • Weaving technology such as the working Jacquard loom • From its base in Paisley, PACE Youth Theatre is the status in 2021. The key ambitions of the strategy are: destination it is so deserving of. is of outstanding interest. largest youth theatre of its kind in the UK with a current • a multi-million-pound revamp of Paisley Museum membership of over 2,000. INTERNATIONALLY-RECOGNISED to create a nationally-recognised Museum of Textiles, MARK MACMILLAN • In terms of town centre activity, this equates to a total ART COLLECTION Fashion, Costume and Design; Renfrewshire Council Leader of 204,328 visits to PACE per annum or an average • The joint Council and Paisley Art Institute collection of of 559 people per day. • investigation of the potential for new arts and theatre internationally recognised artworks include many pieces • West College Scotland Centre for Performing Arts spaces in the town, as well as further development of that have a direct connection with Paisley. This includes provides a variety of courses in the performing arts key tourist sites including Paisley Town Hall and the Glasgow Boys and contemporary works. from their base in New Street, in the heart of the Coats Observatory; • The studio ceramics are one of the best collections town centre. • the creation of a Paisley Fashion and Design Centre, of 20th century studio ceramics in Scotland and also LOCAL ORGANISATIONS amid other improvements to the town centre to enhance an important British collection. the visitor experience; and • There is a reliance on volunteers to keep Paisley’s history alive and key assets in active use. • work to explore whether Paisley’s industrial legacy • These include, but are not limited to, the Trustees could be recognised as a UNESCO World Heritage Site. of the Coats Memorial Church, the Local History Forum, the Old Paisley Society, Renfrewshire Witch Hunt and the Paisley Burns Club. PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan PAISLEY THE UNTOLD STORY Paisley Town Centre Asset Strategy & Action Plan 8 9 BACKGROUND Culture and heritage is one of the most important elements Chapters 1, 2 and 3 describe the unique collection of of Scotland’s tourism offering and the single most important cultural and heritage assets within Paisley, with chapter motivator for city trips. Britain’s unique culture and heritage 4 setting out their potential in terms of market and attracts £4.5bn worth of spending by inbound visitors audience size and chapter 5 detailing the strategy including annually, equivalent to more than one quarter of all proposed spatial interventions and signature projects. spending by international visitors. ‘Heritage Counts’, a report providing evidence of the wider social and economic role of heritage, also finds that: The historic environment is • £1 of investment in the historic environment generates part of our everyday lives, £1.60 of additional economic activity over a ten year period. providing a sense of place and • One in five visitors to areas that have had investment cultural identity, contributing in the historic environment investment spend more in the local area than before and one in four businesses to our individual and collective has seen the number of customers increase. wellbeing, and enhancing • Over 50% of holiday visitors who come to the UK visit built heritage (IPS, 2006). regional and local distinctiveness. At its core, however, the historic environment is part of our The 2013 Turner Prize Exhibition at Derry-Londonderry everyday lives, providing a sense of place and cultural identity, contributing to our individual and collective wellbeing, and enhancing regional and local distinctiveness. It must be understood and valued, cared for, enjoyed and enhanced, for our benefit and that of generations to come. Thomas Coats Memorial Church The purpose of the Paisley Town Centre Asset Strategy (PTCAS) is to understand and value the town’s unique PLACES THAT HAVE SHOWN THE WAY The effects of this are all too apparent in Paisley where heritage offer that remains largely undiscovered.