DOCSLIB.ORG

Youku Meet, Work and Live @ Alibaba

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Youku Meet, Work and Live @ Alibaba Alibaba Digital Entertainment YANG Weidong, President of Youku Meet, Work and Live @ Alibaba Expand User Base Increase Time Share Grow Mind Share 1 Time Spent (min) Live @ Alibaba E-commerce Entertainment 0.5 0 24 Hours • Bringing new users and new consumer insights to the Alibaba ecosystem 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 2 Cross-platform Synergies High-quality Original Content Integration of Gaming and Literature Xiami Music Alifish • Ranked eighth most-popular free game on APP store • OST Album Subscriptions Totaled 10 Million2 • Merchandising, cross-selling to sports, clothing, toys and other categories 3 • Number of paying readers grew 360%1 • 20+ SKUs Notes: (1) Comparing Feb 22,2018 with Mar 7,2018. Two weeks before and after the show was broadcasted. (2) From June 29, 2018 to July 31,2018. 3 (3) Non-consolidated businesses. Original Content User Base Youku’s Growth Strategy Data Technologies 4 Advantages and Value of Producing Original Content Title ROI Results Success 《DUNK OF CHINA》 Revenue User Benefits Rate Revenue Original Cost Multiple Ways to Commercialize Optimal Show Time Schedule Why Original Content? SINGER 2018 《 》 Revenue IP Ownership Licensed Cost Original Content Capability 5 Original Content Strategy I Build an Ecosystem around High-quality Content Production Strategic Partners Number of Self-operated Studios Number of Investees Investees Cartoon Others Animation +100% +129% Literature Self-operated Movie Studios Live Performance Variety Shows Reality Shows Scripted Series FY2017 FY2018 FY2017 FY2018 6 Original Content Strategy I Investing in Original Content Production Overall Content Spending by Type Variety Shows Spending by Type Licensed Licensed Original Original FY2017 FY2018 FY2017 FY2018 7 Original Content Strategy I Proven Track Record of Commercializing High-quality Original Content Revenue from Commercialized Content Number of Commercialized Content （FY18 vs FY17, YoY） （FY18 vs FY17, YoY） 84 x 2 x 8 Original Content Strategy I Proven Track Record of Producing Top-tier Content Top 30 Original Scripted Series Top 30 Original Variety Shows 13 11 8 9 6 5 5 3 Youku Company A Company B Others Youku Company A Company B Others Source: Douban Rating, Jan 2017~Jul 2018,original content for online video platforms. Douban is China’s top commentary community, similar to Rotten Tomatoes. 9 Original Content Strategy I Top 10 Original Scripted Series Ranking Shows Platform Release Date Douban Rating 01 ⽩夜追凶 YOUKU 2017 9.0 02 ⼀起同过窗 第⼆季 YOUKU 2017 8.8 03 你** A 2017 8.6 04 琅** A 2017 8.5 05 ⻁啸⻰吟 YOUKU 2017 8.4 06 河** A 2017 8.2 07 ⽆** A 2017 8.2 08 假如没有遇⻅你 YOUKU 2018 8.2 09 ⼤军师司⻢懿之军师联盟 YOUKU 2017 8.1 10 忽** B 2018 8.1 Source: Douban Rating, Jan 2017~Jul 2018,original content for online video platforms. Douban is China’s top commentary community, similar to Rotten Tomatoes. 10 Content Life Cycle Data Technology Empowers Appraisal Production Distribution Experience Youku’s Content Strategy 11 Content Appraisal I Strengthened Content Production by Leveraging AI and Big Data Technology Intelligent Script Analysis《Day and Night》 Casting《The Longest Day in Chang’an》 AI Script Analysis Character Setting Proposal List Casting DRA Big DATA • Performer data • Image / Comment • User profile • Scarcity of subject matter • Casting analysis • Entertainment user behavior data • Target user emotion analysis • Analysis of original readers 12 Content Production I Produce Hollywood Standard Videos at Lower Costs Hollywood Standard Youku’s Proprietary Technology Bullet Time 《The Matrix》 《Street Dancing of China》 Equipment Professional video camera x 120 Common video camera x 40 Function Specialized studio for certain special effects Easily deployed in common space for extendible 3D related special effect 13 Content Distribution I AI-driven Personalized Recommendations Enhance Distribution AI-driven Recommendation : Matching Users and Contents The Architecture of AI Recommendation System Users Contents (634MM1) （700MM2） Content Distribution Highly Active Users OGC Video Knowledge Graph Low Active Users PGC Understanding New Users UGC Video Library Notes: (1) Mobile MAUs on our China retail marketplaces.For the month ended June 30,2018 14 (2) Numbers of Youku’s videos as of June 30,2018 Improved Viewing Experience I Significant Improvement in User Experience through Technology Innovation Narrowband HD 1080P HDR style with average 2Mbps bitrate Youku’s Proprietary High Frame Rate Real-time frame rate conversion brings sports events live streaming to the next level Technology Digital Remastering Classic movie reborn project, over 60,000 videos restored 15 Improved Viewing Experience I High Frame Rate Before After 16 Improved Viewing Experience I Digital Remastering Before After 17 Robust User Growth AverageDaily Daily Average Paying Subscribers Subscribers CAGR +180% FY2016 FY2017 FY2018 18 Rapid Growth in User Engagement Effective VV Per User Account Login Rate Bullet Screen Users +16% +46% +99% Jun 2017 Jun 2018 Jun 2017 Jun 2018 Jun 2017 Jun 2018 19 Alibaba Entertainment Synergies with Alibaba Ecosystem Participants YOUKU and Proprietary Content Production Capability Enhancement Alibaba Ecosystem 20 Joint Efforts to Create High-quality Content 2018 11.11 Countdown Gala Strong Commercial Synergies with to be Produced by Youku Our E-commerce Platforms 21 Content Increases Consumer Engagement on E-commerce Platforms Popular Games on Taobao Hot Content on Taobao Entertainment on 88VIP Membership Dome Wei tao Live Millions of new users Most activated 22 service Live @ Alibaba Alifish Alibaba Gaming Tao Piao Piao1 Alibaba Pictures1 Tudou UC Web Youku Alibaba Music Xiami Alibaba Literature Shuqi Novel Cool Young Damai Notes: (1) Non-consolidated businesses 23 THANK YOU.
Load more

Recommended publications
  • Joint Action Against Online Video Piracy in China
    November 13, 2013 Joint Action Against Online Video Piracy in China Lawsuits Seeking RMB300 Million in Damages Filed Against Baidu and QVOD on Claims of Spreading Pirated Videos and Engaging in Hotlinking BEIJING, Nov. 13, 2013 /PRNewswire/ -- Youku Tudou, Sohu Video, Tencent Video, LeTV, MPA, the Motion Picture Association of America (MPAA), CODA, Wanda Films, Enlight Media, Letv Films announce a joint declaration today in Beijing to fight online video infringement and piracy both on PC and mobile Internet in China. Meanwhile, the joint action announces legal action has been taken against Baidu and QVOD for compensation as high as RMB300 million. Representatives from more than a dozen Chinese and international film and television production companies attended the joint action announcement in Beijing. International attendees included the Motion Picture Association of America, Sony Pictures Entertainment, Warner Brothers, Disney and Paramount. Chinese attendees included the Capital Copyright Industry Alliance Capital Protection Division, the China Radio and Television Association of the Television Production Committee, and many Chinese production companies. "Since 2009, the video industry is facing a more severe anti-piracy situation," Sohu Group Chairman and CEO Charles Zhang said. "Especially when those big Internet companies with resource advantages participate in large-scale piracy. We cannot keep competing because where thieves and robbers are having their way, law-abiding companies cannot survive. We may even have to exit online video industry if such practices continue. Nobody will invest in content, and China's online video industry will face the sad situation as the music industry, which has already been destroyed by piracy, had faced before.
    [Show full text]
  • Internet Economy 25 Years After .Com
    THE INTERNET ECONOMY 25 YEARS AFTER .COM TRANSFORMING COMMERCE & LIFE March 2010 25Robert D. Atkinson, Stephen J. Ezell, Scott M. Andes, Daniel D. Castro, and Richard Bennett THE INTERNET ECONOMY 25 YEARS AFTER .COM TRANSFORMING COMMERCE & LIFE March 2010 Robert D. Atkinson, Stephen J. Ezell, Scott M. Andes, Daniel D. Castro, and Richard Bennett The Information Technology & Innovation Foundation I Ac KNOW L EDGEMEN T S The authors would like to thank the following individuals for providing input to the report: Monique Martineau, Lisa Mendelow, and Stephen Norton. Any errors or omissions are the authors’ alone. ABOUT THE AUTHORS Dr. Robert D. Atkinson is President of the Information Technology and Innovation Foundation. Stephen J. Ezell is a Senior Analyst at the Information Technology and Innovation Foundation. Scott M. Andes is a Research Analyst at the Information Technology and Innovation Foundation. Daniel D. Castro is a Senior Analyst at the Information Technology and Innovation Foundation. Richard Bennett is a Research Fellow at the Information Technology and Innovation Foundation. ABOUT THE INFORMATION TECHNOLOGY AND INNOVATION FOUNDATION The Information Technology and Innovation Foundation (ITIF) is a Washington, DC-based think tank at the cutting edge of designing innovation policies and exploring how advances in technology will create new economic opportunities to improve the quality of life. Non-profit, and non-partisan, we offer pragmatic ideas that break free of economic philosophies born in eras long before the first punch card computer and well before the rise of modern China and pervasive globalization. ITIF, founded in 2006, is dedicated to conceiving and promoting the new ways of thinking about technology-driven productivity, competitiveness, and globalization that the 21st century demands.
    [Show full text]
  • Birth and Evolution of Korean Reality Show Formats
    Georgia State University ScholarWorks @ Georgia State University Film, Media & Theatre Dissertations School of Film, Media & Theatre Spring 5-6-2019 Dynamics of a Periphery TV Industry: Birth and Evolution of Korean Reality Show Formats Soo keung Jung [email protected] Follow this and additional works at: https://scholarworks.gsu.edu/fmt_dissertations Recommended Citation Jung, Soo keung, "Dynamics of a Periphery TV Industry: Birth and Evolution of Korean Reality Show Formats." Dissertation, Georgia State University, 2019. https://scholarworks.gsu.edu/fmt_dissertations/7 This Dissertation is brought to you for free and open access by the School of Film, Media & Theatre at ScholarWorks @ Georgia State University. It has been accepted for inclusion in Film, Media & Theatre Dissertations by an authorized administrator of ScholarWorks @ Georgia State University. For more information, please contact [email protected]. DYNAMICS OF A PERIPHERY TV INDUSTRY: BIRTH AND EVOLUTION OF KOREAN REALITY SHOW FORMATS by SOOKEUNG JUNG Under the Direction of Ethan Tussey and Sharon Shahaf, PhD ABSTRACT Television format, a tradable program package, has allowed Korean television the new opportunity to be recognized globally. The booming transnational production of Korean reality formats have transformed the production culture, aesthetics and structure of the local television. This study, using a historical and practical approach to the evolution of the Korean reality formats, examines the dynamic relations between producer, industry and text in the
    [Show full text]
  • Eone Annual Report 2019
    2019 Annual Report and Accounts Unlocking the power & value of creativity We are focused on building the leading talent-driven, platform- agnostic entertainment company in the world. Through our deep creative relationships we are able to produce the highest quality content for the world’s markets. We are powered by global reach, scale and local market knowledge to generate maximum value for this content. Strategic Report SR Governance G Financial Statements FS Unlocking the Unlocking the value of originality power & value p.10 of creativity Unlocking the power of creativity p.12 Strategic report Governance 02 At a glance 66 Corporate governance 04 Chairman’s statement 68 Board of Directors 06 Chief Executive Officer’s review 70 Corporate governance report 10 Unlocking the power 78 Audit Committee report & value of creativity Unlocking the 86 Nomination Committee report value of direction 20 Market Review 90 Directors’ Remuneration report p.14 22 Business Model 118 Directors’ report: 24 Strategy additional information 26 Key performance indicators Financial statements Business review 122 Independent auditor’s report 28 Family & Brands 127 Consolidated financial statements 36 Film, Television & Music 131 Notes to the consolidated financial statements Unlocking the 46 Finance review power of storytelling 51 Principal risks and uncertainties Visit our website: entertainmentone.com p.16 58 Corporate responsibility Unlocking the value of talent p.18 entertainmentone.com 1 AT A GLANCE Performance highlights Strong growth in underlying EBITDA
    [Show full text]
  • Analysis and Discussion on the Network Self Made Drama Under the Network Platform
    Analysis and Discussion on the Network Self Made Drama under the Network Platform Xiaoxia LI Zibo Vocational Institute Abstract: In recent years, with the continuous deepening of the integration of Internet and film and television creation, China has entered the online drama world spawned by the “Internet”. In the development trend of online drama, self-made content has become the foundation of every major platform. In 2020, the network self-made drama will be stable and new. Under the benign situation of stable development, it will move towards higher quality and broader stage. Keywords: Network; Platform; Homemade drama; Film and television DOI: 10.47297/wspciWSP2516-252708.20200409 1. The Rise of Self-made Drama in the Network Video Platform (1) The characteristics of network communication and the platform advantage of mastering the front market data, the network self-made drama has high interaction and market sensitivity. (2) Behind the rise of the network self-made drama is the network video platform that is eager for more control. n the increasingly fierce and cruel competition of “film and television winter”, Ithe network self-made drama makes these online video platforms escape the copyright purchase cost of the sky price, and change from passive content competition to active participation in content production, and become the core of platform differentiation competition. At the same time, this benign change also contains the vision of the film and television industry to reshape the content ecology. About the author: Xiaoxia LI (1978-02), female, from Zibo City, Shandong Province, master, lecturer, engaged in computer applications, network big data and artificial intelli- gence.
    [Show full text]
  • From Western TV Sets to Chinese Online Streaming Services: English-Language TV Series in Mainland China
    . Volume 16, Issue 2 November 2019 From Western TV sets to Chinese online streaming services: English-language TV series in mainland China Xiaoran Zhang, University of Nottingham, UK Abstract: In the age of multiple screens, online streaming has in the 2010s become the most significant way of consuming overseas television programs in Mainland China. Due to rather strict government policy and censorship, foreign television series are presently only legally distributed and circulated on licensed online streaming services. Focusing on the streaming of US/UK TV series, this paper examines online streaming services’ distribution activities in order to understand both streaming websites’ business practices surrounding transnational TV and the features they employ to cater to online audiences for these series. To grasp how the online distribution of English-language TV series operates in China, I begin by looking at China’s five major video streaming services, analyzing the design of their interfaces, scheduling of programs, and accessibility for different tiers of users. I then examine how streaming services use social media as a major tool to promote their US and UK TV series. Through this analysis, I argue that transnational TV flow has had to be localized to achieve distribution and marketing goals in a Chinese context, resulting in the uniqueness of these streaming practices. This article concludes that, with the development of online streaming technologies, distinctive modes of audience consumption in China have informed the localization of this specific transnational TV content. Keywords: Online streaming, streaming consumption, television distribution, transnational TV, Tencent Video, HBO, Game of Thrones Introduction As one of HBO’s most successful high-end shows, Game of Thrones (2011-) has earned a worldwide reputation that includes the fandom of Chinese viewers.
    [Show full text]
  • Critical Masses, Commerce, and Shifting State-Society Relations in China" (2010)
    University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln The hinC a Beat Blog Archive 2008-2012 China Beat Archive 2010 Critical Masses, Commerce, and Shifting State- Society Relations in China Ying Zhu University of New York, College of Staten Island Follow this and additional works at: https://digitalcommons.unl.edu/chinabeatarchive Part of the Asian History Commons, Asian Studies Commons, Chinese Studies Commons, and the International Relations Commons Zhu, Ying, "Critical Masses, Commerce, and Shifting State-Society Relations in China" (2010). The China Beat Blog Archive 2008-2012. 710. https://digitalcommons.unl.edu/chinabeatarchive/710 This Article is brought to you for free and open access by the China Beat Archive at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in The hinC a Beat Blog Archive 2008-2012 by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. Critical Masses, Commerce, and Shifting State-Society Relations in China February 17, 2010 in Media, movies by The China Beat | 4 comments This essay is based on the script of a talk Ying Zhu gave at Google’s New York offices on February 12, 2010. Sections in bold were not part of the original talk, but have been added by the authors to tease out some of the issues that were left without further elaboration due to time constraints. By Ying Zhu and Bruce Robinson Editor’s note: This piece originally ran with Ying Zhu listed as its sole author. After it appeared, Ying Zhu informed us that it should be described as a co-authored commentary, in recognition of the extraordinary contribution to it by Bruce Robinson, with whom she had collaborated closely on a related project; we have followed her wishes; and both Ying Zhu and China Beat ask that in further attributions or discussion both authors be equally credited for this work.
    [Show full text]
  • China Consumer Close-Up
    January 13, 2015 The Asian Consumer: A new series Equity Research China Consumer Close-up The who, what and why of China’s true consumer class Few investing challenges have proven more elusive than understanding the Chinese consumer. Efforts to translate the promise of an emerging middle class into steady corporate earnings have been uneven. In the first of a new series on the Asian consumer, we seek to strip the problem back to the basics: Who are the consumers with spending power, what drives their consumption and how will that shift over time? The result is a new approach that yields surprising results. Joshua Lu Goldman Sachs does and seeks to do business with +852-2978-1024 [email protected] companies covered in its research reports. As a result, Goldman Sachs (Asia) L.L.C. investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Sho Kawano Investors should consider this report as only a single factor +81(3)6437-9905 [email protected] Goldman Sachs Japan Co., Ltd. in making their investment decision. For Reg AC certification and other important disclosures, see the Disclosure Becky Lu Appendix, or go to www.gs.com/research/hedge.html. +852-2978-0953 [email protected] Analysts employed by non- US affiliates are not registered/ Goldman Sachs (Asia) L.L.C. qualified as research analysts with FINRA in the U.S. January 13, 2015 Asia Pacific: Retail Table of contents PM Summary: A holistic view of the Asian consumer 3 China’s cohort in a regional context (a preview of India and Indonesia) 8 What they are buying and what they will buy next: Tracking 7 consumption desires 11 Seven consumption desires in focus 14 1.
    [Show full text]
  • Social Media Contracts in the US and China
    DESTINED TO COLLIDE? SOCIAL MEDIA CONTRACTS IN THE U.S. AND CHINA* MICHAEL L. RUSTAD** WENZHUO LIU*** THOMAS H. KOENIG**** * We greatly appreciate the editorial and research aid of Suffolk University Law School research assistants: Melissa Y. Chen, Jeremy Kennelly, Christina Kim, Nicole A. Maruzzi, and Elmira Cancan Zenger. We would also like to thank the editors at the University of Pennsylvania Journal of International Law. ** Michael Rustad is the Thomas F. Lambert Jr. Professor of Law, which was the first endowed chair at Suffolk University Law School. He is the Co-Director of Suffolk’s Intellectual Property Law Concentration and was the 2011 chair of the American Association of Law Schools Torts & Compensation Systems Section. Pro- fessor Rustad has more than 1100 citations on Westlaw. His most recent books are SOFTWARE LICENSING: PRINCIPLES AND PRACTICAL STRATEGIES (Lexis/Nexis, 3rd ed. forthcoming 2016), GLOBAL INTERNET LAW IN A NUTSHELL (3rd ed., West Academic Publishers, 2015), and GLOBAL INTERNET LAW (HORNBOOK SERIES) (West Academic Publishers, 2d ed. 2015). Professor Rustad is editor of COMPUTER CONTRACTS (2015 release), a five volume treatise published by Matthew Bender. *** Wenzhuo Liu, LL.B., LL.M, J.D., obtained China’s Legal Professional Qual- ification Certificate in 2011. In 2014, she became a member of the New York state bar. She earned an LL.M degree from the University of Wisconsin Law School in Madison, Wisconsin in 2012 and a J.D. degree from Suffolk University Law School in Boston. She was associated with Hunan Haichuan Law Firm in Changsha, China. Ms. Liu wrote a practice pointer on Software Licensing and Doing Business in China in the second and third editions of MICHAEL L.
    [Show full text]
  • How to Boost the Impact of Scientific Conferences
    ABSTRACT We can maximize the impact of scientific conferences by uploading all conference presentations, posters, and abstracts to highly-trafficked public repositories for each content type. Talks can be hosted on sites like YouTube and Youku, posters can be published on Figshare, and papers/abstracts can become Open Access PrePrints. How to boost the impact of scientific conferences. Mike Morrison Kelsey Merlo Zach Woessner Michigan State University University of South Florida Michigan State University [email protected] [email protected] [email protected] (corresponding author) Thanks to the heroic efforts of conference administrators across science, most academic conferences scheduled for 2020 have been at least partially translated into a virtual format. Now, it is time to figure out what role online content should have in the future, and how to maximize its engagement and impact. First, to get in the right mindset, it will help to stop thinking of annual scientific conferences as only updating a subset of attending scientists on what is happening in a field, and start thinking of conferences as being able to update the entire world on what is happening in a field of study — especially all relevant scientists, whether they pay dues for that conference or not. Figure 1 places the “classic 3” scientific conference content types — Presentations, Posters, and Conference abstracts — on a continuum ranging from ‘easy to produce’ to ‘hard to produce’, and from ‘small impact’ (on just a few people) to ‘big impact’ (reaching tens or hundreds of thousands of people). Figure 1. The effort-impact continuum. Most traditional scientific conference content takes a lot of effort to create, and has a relatively small reach and impact (relative to the total population of people potentially interested in it).
    [Show full text]
  • System: Pipeline Performance Enhancement
    Cross Cultural Analysis System Improvements Guandong Liu Yiyang Zeng Columbia University Columbia University [email protected] [email protected] 1 Introduction Cross-cultural analysis investigates the new task of determining which textual tags are preferred by different affinity groups for news and related videos. We use this knowledge to assign new group-specific tags to other videos of the same event that have arisen elsewhere. We map visual and multilingual textual features into a joint latent space using reliable visual cues, and determine tag relationships through deep canonical correlation analysis (DCCA). We are interested in any international events such as epidemics and transportation disasters and detect country-specific tags from different countries’ news coverage [1]. Our current pipeline is able to collect data, preprocess data, and analyze data. This semester, we investigated and improved system performances in different aspects to make it more reliable and flexible. This report consists of two parts: the first part gives a thorough overview to the whole pipeline and the second part talks about several bug fixes and performance improvements of the current system. 2 Pipeline User Manual This section gives a thorough overview to the whole pipeline and goes through each step with AlphaGo in Chinese and English task as an example. 2.1 Get Video Metadata The pipeline starts from getting video metadata from various sources. In our experiments, we got video metadata about AlphaGo from Chinese sources (Tencent, Iqiyi, Youku, BiliBili) and English source (YouTube). Note that to get video metadata from YouTube, one must first enable YouTube Data API and get own API credentials (key.txt is the API credentials).
    [Show full text]
  • “Pitch David Ogilvy” Iphone App Named FWA “Mobile of the Day” Free Iphone App Available Now on the App Store
    PRESS RELEASE FOR IMMEDIATE RELEASE Ogilvy & Mather’s “Pitch David Ogilvy” iPhone App Named FWA “Mobile of the Day” Free iPhone app available now on the App Store [BEIJING: 22 JULY 2011] Today Ogilvy & Mather’s “Pitch David Ogilvy” iPhone app was named “Mobile of the Day” by the industry recognized internet award program FWA (Favourite Website Awards). The app was created to continue the centennial celebration of Ogilvy & Mather founder David Ogilvy who was born 100 years ago on June 23. The new iPhone app invites the public to pitch their “big ideas” to the iconic ad man himself. Using the iPhone’s videoconference function, the free app allows users to have a direct Facetime conversation with a 3D David Ogilvy about their ideas. Through speech recognition technology, David Ogilvy, one of the advertising industry’s most famous and lauded figures, will respond accordingly to the pitched idea with an encouragement or an honest and straightforward critique in his signature style. The interactive “Pitch David Ogilvy” app commemorates the advertising legend’s commitment to knowledge, imagination and innovation that continues to inspire today’s generation of pioneers across all industries. For advertising enthusiasts and creatives who have been influenced by famous Ogilvyisms such as “Never write an advertisement that you wouldn’t want your own family to read,” “Tolerate genius,” and “Unless your advertising is built on a big idea, it will pass like a ship in the night,” this app gives today’s ad men a fun mobile tool to test their concepts and big ideas. Doug Schiff, ECD of OgilvyOne Bejing, who worked with Ogilvy Digital Lab, Sascha Engel, to develop the iPhone app, said, “We created this fun and engaging app because we wanted to bring David’s passion for big ideas back to contemporary life.
    [Show full text]