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Quarterly Volume 3 | Number 2 June 2017 Quarterly Volume 3 | Number 2 The quarterly newsletter of the Incline Village General Improvement District www.yourtahoeplace.com VIEWS Doug Miranda Photography INCLINE VILLAGE INCLINE VILLAGE INCLINE VILLAGE INCLINE VILLAGE PARKS & RECREATION CHAMPIONSHIP GOLF COURSE WEDDINGS & EVENTS MOUNTAIN GOLF COURSE 980 Incline Way • 775-832-1300 955 Fairway Blvd • 775-832-1146 955 Fairway Blvd • 775-832-1240 690 Wilson Way • 775-832-1150 Our public Recreation Center A classic 18-hole public Lake Tahoe Create an unforgettable experience Enjoy the great outdoors at this includes an indoor pool, sauna, golf course featuring a Robert Trent for your Lake Tahoe wedding, public 18-hole par-58 course group & water fitness classes, a Jones Sr. design and incredible lake meeting, celebration or golf event. featuring an amazing mountain cardiovascular room, gymnasium, views, the par-72 Championship Our facilities include The Chateau layout and beautiful views. This childcare and a variety of programs Course was listed on the “Best in at Incline Village™, Aspen Grove, course is fun, affordable, and quick and services. State” 2012 - 2015 by Golf Digest The Championship and Mountain to play with special 9-hole and magazine and ranked #5 on Golf Courses, and Diamond Peak Ski twilight rate options. Bring the Tennis Center • 964 Incline Way GolfAdvisor’s 2016 “Top Courses Resort. family out for fun events like Nine 775-832-1235 in Nevada” list. Facilities include & Wine, Sunday Family Fun Days, Eleven courts, eight Pickleball a 23,000 sq. ft. event space, golf The Chateau features a 5,200 sq. ft. and Thrill & Grill. courts, and a Pro Shop with shop, driving range, and a top-of- ballroom that can be divided for demo racquets. Lessons, socials, the-line restaurant, The Grille at The large or small meetings and events. tournaments and camps are offered Chateau. Aspen Grove is the perfect outdoor throughout the summer. venue for up to 200 people. IVGID Picture Pass holders receive discounts at all these venues (877) GO-VIEWS • 893 Southwood Blvd, Incline Village, NV 89451 2 | IVGID Quarterly YOURTAHOEPLACE.COM YOUR LOCAL MEDIA COMPANY TRANSFORMING & INNOVATING IN TODAY’S WORLD Traditional media companies are changing with the times…leveraging their core strengths to remain relevant to advertisers and to their communities. YOUR LOCALCOMPANY MEDIAMEDIA COMPANYLOCAL YOUR YOUR LOCAL MEDIA COMPANY TRANSFORMINGINNOVATING & & INNOVATINGTRANSFORMINGTRANSFORMING & INNOVATING Local media companies have INa major TODAY’SWORLD strategic WORLDTODAY’S advantage:IN IN TODAY’S WORLD Traditional media companies are changing with the times…leveraging Traditional mediatimes…leveraging companiesthe with areTraditional changingchanging are with media the companies companies times…leveraging media are changing Traditional with the times…leveraging Longstanding relationshipstheir core with strengthsadvertisers to advertisers to remainrelevant relevantremain theirto in their core to advertisers strengthsstrengths markets.core totheir remain relevant to advertisers and to their communities.communities. their to and and to their communities. Local mediaadvantage: companiesstrategic havemajor a Local majorhave media strategic companies companies advantage: media have Local a major strategic advantage: Longstanding relationships with advertisers in their markets. Longstanding markets. relationshipstheir in withadvertisers Longstanding advertiserswith in relationships theirrelationships markets. with Longstanding advertisers in their markets. YOUR LOCAL MEDIA COMPANY TRANSFORMING & INNOVATING IN TODAY’S WORLD Traditional media companies are changing with the times…leveraging 88 PERCENT Theretheir coreare strengths to remain relevant to advertisers There are There There are of local businesses surveyed said they88 PERCENT 88 PERCENTThere areandPERCENT to88 their communities. VIEWS 91of localTHOUSAND businessesthey said surveyedsurveyed said theybusinesses local of of local businesses surveyedTHOUSAND said91 they 91 THOUSAND 91 THOUSAND considered their local newspaper, the TVU.S., orthe in reps localadvertising advertisinglocal considered or TV theirreps local in newspaper,newspaper, the local U.S., their TV the or considered local advertising reps in the U.S., the considered their local newspaper, TV or local advertising reps in the U.S., the vast majority of whom sell digital as as digital sell whom of majority vast vast majority of whom sell digital as vast majorityradioLocalvast salesof majority media whom savvy. reps to of becompanies whomselldigitally digitallybe digitalto sell digitalreps savvy. haveassales as radio a major strategic advantage: radio sales reps to be digitallyradio savvy. sales reps toadvertising. be digitallytraditional savvy.as well well as traditional advertising. YOUR LOCAL MEDIA wellCOMPANY asLongstanding traditionalwell as traditional advertising. relationships advertising. with advertisers in their markets. Local media companies dominate digital advertising Local mediaadvertising companiesdigital dominatedominate Local digital mediacompanies advertising companiesmedia Local dominate digital advertising LocalTRANSFORMING media companies dominate &in INNOVATING smaller digital markets: markets: advertisingsmaller in in smaller markets: YOUR LOCAL INMEDIA TODAY’Sin COMPANY smaller markets: WORLD TraditionalTRANSFORMING media companies & INNOVATING are changing with the times…leveraging YOURIN LOCAL TODAY’S MEDIA WORLD COMPANY their core strengths to remain relevant to advertisers88 PERCENT There are Traditional media companies are changing with the times…leveraging TRANSFORMING & INNOVATING of local businesses surveyed said they 91 THOUSAND their core strengths to remainand relevant to their to advertisers communities. IN TODAY’S WORLD were field this in hitters heaviest The consideredLocal mediatheirsold local companies newspaper,companies soldmedia TV orLocal Thelocal heaviest advertising hitters reps in inthis the field U.S., were the Local media companies sold The heaviest hitters in this field were Traditional media companiesand to their are changingcommunities. with theselling times…leveragingnewspapers daily radio sales reps to be digitally savvy. vast majoritydaily newspapers of whom sell selling digital as $10.5 BILLION $10.5daily newspapers BILLIONBILLION selling$10.5 well as traditional advertising. their core strengths to remain relevant to advertisersBILLION $5.1 in digital advertising2015. in in 2015.advertising digital in $5.1 BILLION in digital advertising in 2015. $5.1 BILLION Local media companiesand to their have communities. a major strategic advantage: ThereLocal has media been a companies boom in local dominate digital advertising Local media companies have acompanies majormedia strategiclocal in Thereboom a hasadvantage:been beenhas a boomThere in local media companies Longstanding relationships with advertisersThere hasin their been markets. a boom in localmedia media companies companies o eringin smaller digital markets: Longstanding relationships with services: advertisers marketing and and in marketingtheirdigital offering markets. services: offering digital and marketing services: Local mediaLocal companies media companies have a major sold strategicoffering advantage: digitalThe heaviest and marketing hitters services:in this field were Longstanding relationships with advertisers in their markets. $10.5 BILLION daily newspapers selling in digital advertising in 2015. $5.1 BILLION There has been a boomThere inare local media companies 88 PERCENT Local media companies sold The heaviest hitters in this field were of local businesses surveyed said they 91 THOUSAND offering digital are services anddigital marketingpopular most The services:86 PERCENTPERCENT 86 The mostdaily popular newspapers digital selling services are considered their local newspaper, TV or local advertising86 PERCENT reps in the U.S., the The most$10.5 popular BILLION digital services are web development, SEO, reputation reputation ThereSEO, are development, web of traditionalsell localproviders mediamedia providerslocal sell traditional of web development, SEO, reputation radio sales88 reps PERCENT to be digitally savvy. of traditionalvast majority local of whom media sell providers digital as sell webin digital development, advertising SEO, in 2015.reputation $5.1 BILLION Doug Miranda Photography production. video and management DIGITAL SERVICESSERVICES DIGITAL management and video production. of local businesses surveyed said they DIGITALwell 91as traditional THOUSAND SERVICES advertising. management and video production. in additionThere space. to has advertising beenadvertising space.to a boomaddition in in local media companies considered their local newspaper, TV or localin addition advertising to advertising reps in the space.U.S., the INCLINE VILLAGE INCLINE VILLAGE INCLINE VILLAGE INCLINE VILLAGE radioLocal sales reps media to88 be digitally companies PERCENT savvy. dominatevast majority digital of whomadvertising sell digital as There offeringare digital and marketing services: PARKS & RECREATION WEDDINGS & EVENTS MOUNTAIN GOLF COURSE in smaller markets:well as traditional advertising. CHAMPIONSHIP GOLF COURSE SwiftLocalSolutions.com | SierraSun.com SierraSun.com | SwiftLocalSolutions.com 980 Incline Way • 775-832-1300 955 Fairway Blvd • 775-832-1240 690 Wilson Way • 775-832-1150 of local businesses surveyed said they SierraSun.com91 THOUSAND | SwiftLocalSolutions.com 955 Fairway Blvd • 775-832-1146 Local media companies dominate digital
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