Selection Compendium CBHE 2019 610238-EPP-1-2019-1-JO-EPPKA2-CBHE-JP

Project Information Reference Number 610238-EPP-1-2019-1-JO-EPPKA2-CBHE-JP

Application Title traditional craft Heritage trAining, desigN and marketing in and

Application Acronym HANDS

Action Code CBHE-JP

Project Start Date 15-Nov-2019

Project End Date 14-Nov-2022

Duration (months) 36

Grant Requested 953,474.00

EUD Consultation YES

Coordinator

Name of Organisation AL-ZAYTOONAH

Street 4TH CIRCLE MAREI COMPLEX BUMADIAN STREET 3RD FLOOR OFFICE

City AMMAN

Country Jordan

Website www.zuj.edu.jo

International Dimension Regional Focus Intra-Regional

Involved Regions R3

Application Country JO

Partner Countries SY (3), JO (5)

Programme Countries IT (3), ES (2), DE (1)

Project Characteristics, Aims and Objectives Project Type Multi-country project

Specific Activity Curriculum development

Subject/Thematic Area Arts

Foster regional integration and cooperation across different regions of the world through joint initiatives, sharing of good practices and cooperation CBHE Actions Improve the quality of higher education and enhance its relevance for the labour market and society

Contribute to the cooperation between the EU and the eligible Partner Countries (and amongst the eligible Partner Countries) CBHE Aims and Objecti Support the modernisation, accessibility and internationalisation of the higher education field in the eligible Partner Countries

Project Summary

111Based / 148 on the existence of master craftsmen practitioners of traditional crafts in Jordan, and Syria, this creates an opportunity to house these crafts in academic programs in these countries which has a market that demand for such crafts. By that we aim at: - Preserve the traditional craft experience and knowledge from being lost. - Transfer the vast craft experience and knowledge into academic vocational courses in higher education. - Develop the managerial and marketing skills of master craftsmen through courses that addresses the market needs - Assist the transfer of experience of current master craftsmen vocational skills via training courses to partner countries in which it will help in creation of common adapted model of vocational skills training courses - Enriching vocational skills and training experience with EU teaching vocational skills training experience - Establishing connections between the academic education and the society -Establishing heritage craft centres will be established during the project lifetime. and sustain it via links to the craft market in the region. - EU partners will help in training, design and marketing strategies of craft heritage projects which is essential to transfer this knowledge and experience to ME. - Encouraging an appreciation of the universal values that are fundamental to the world’s great artistic traditions. - The regeneration of the arts and crafts on an international level through both research and projects. - An extensive network of relationships with Master practitioners of the world’s great artistic traditions which mutually benefit the students and the craftsmen in their working environments. Selection Compendium CBHE 2019 Based on the existence of master craftsmen practitioners of traditional crafts in Jordan, and Syria, this creates an opportunity to house these crafts in academic programs in these countries which has a market that demand for such crafts. By that we aim at: - Preserve the traditional craft experience and knowledge from being lost. - Transfer the vast craft experience and knowledge into academic vocational courses in higher education. - Develop the managerial and marketing skills of master craftsmen through courses that addresses the market needs - Assist the transfer of experience of current master craftsmen vocational skills via training courses to partner countries in which it will help in creation of common adapted model of vocational skills training courses - Enriching vocational skills and training experience with EU teaching vocational skills training experience - Establishing connections between the academic education and the society -Establishing heritage craft centres will be established during the project lifetime. and sustain it via links to the craft market in the region. - EU partners will help in training, design and marketing strategies of craft heritage projects which is essential to transfer this knowledge and experience to ME. - Encouraging an appreciation of the universal values that are fundamental to the world’s great artistic traditions. - The regeneration of the arts and crafts on an international level through both research and projects. - An extensive network of relationships with Master practitioners of the world’s great artistic traditions which mutually benefit the students and the craftsmen in their working environments.

Project Partnership Role Region Participant Organisation Name Country

Contractor R3 AL-ZAYTOONAH UNIVERSITY OF JORDAN JO

Partner R3 Al BAATH UNIVERSITY SY

Partner R3 HASHEMITE UNIVERSITY JO

Partner R3 JORDAN UNIVERSITY OF SCIENCE AND TECHNOLOGY JO

Partner R3 Karmeh Design Studio JO

Partner R3 Manara University SY

Partner R3 SY

Partner R3 UNIVERSITY OF JORDAN JO

Partner EU BLUE ROOM INNOVATION SL ES

Partner EU CESIE IT

Partner EU TECHNISCHE HOCHSCHULE OSTWESTFALEN-LIPPE DE

Partner EU UNIVERSITA DEGLI STUDI DI FIRENZE IT

Partner EU UNIVERSITA DEGLI STUDI GUGLIELMO MARCONI - TELEMATICA IT

Partner EU WORLD UNIVERSITY SERVICES OF THE MEDITERRANEAN-WUSMED ES

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