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USE for LIGHT BACKGROUND IMAGES BARB Establishment Survey Annual Data Report: Volume 1 Total Network and Appendices

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USE for LIGHT BACKGROUND IMAGES BARB Establishment Survey Annual Data Report: Volume 1 Total Network and Appendices BARB Establishment Survey Annual Data Report: Volume 1 Total Network and Appendices October 2019 to September 2020 • Feb, Mar, Aug & Sep incomplete due to COVID-19 • No Fieldwork April to July due to lockdown USE FOR LIGHT BACKGROUND IMAGES BARB ESTABLISHMENT SURVEY OF TV HOMES Page 1 DATA PERIOD: ANNUAL Oct 2019 - Sep 2020 Contents Page Total Network (All Areas) Annual Data Tables 1 Introduction 2 Household Table 1: Social Grade 3 Table 2: Houseperson Age 4 Table 3: Size of Household 5 Table 4: Presence of Children 6 Table 5: Number of TV sets in household 7 Table 6: Screen size 8 Table 7: Location of ANY set in household 9 Table 8: Platform provider 10 Table 9: Recorders and other equipment 11 Table 10: Computers and Internet 12 Sets Table 11: Screen Size 13 Table 12: Location of set 14 Table 13: Recorders 15 Table 14: Other TV equipment 15 Table 15: Main Set Screen Size 16 Table 16: Main Set Recorders 17 Table 17: Main Set - Other TV equipment 17 Table 18: Other Sets (non-Main Set) Screen Size 18 Table 19: Other Set (non-Main Set) Recorders 19 Table 20: Other Set (non-Main Set) - Other TV equipment 19 Individuals Table 21: Age of Children 20 Table 22: Adults - Age 21 Table 23: Social Grade (Adults 16+) 22 Table 24: Working Status (Adults 16+) 23 Table 25: Males - Age 24 Table 26: Social Grade (Males 16+) 25 Table 27: Working Status (Males 16+) 26 Table 28: Females - Age 27 Table 29: Social Grade (Females 16+) 28 Table 30: Working Status (Females 16+) 29 Appendices Appendix A: Survey objectives Appendix B: The sample Appendix C: Fieldwork and results Appendix D: Definitions Appendix E: Number of televisions in the household Appendix F: Rounding Appendix G: Sample bases for the tables Appendix H: Multiple households at issued addresses Appendix I: Weighting Appendix J: The Questionnaire (Sep 2020) See also VOLUME 2 - BBC Areas VOLUME 3 - ITV Areas This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252:2006 and with the Ipsos MORI Terms and Conditions which can be found at http://www.ipsos-mori.com/terms Introduction Page 2 This reports contains the weighted data results from the Establishment survey for the period Oct 2019 - Sep 2020 Data is presented at different levels Household Set Individual Accordingly; bases do vary. Appendices contain details of the survey objectives, sample design, response rates and standard definitions. A copy of the questionnaire is also included at the end of the report. BARB ESTABLISHMENT SURVEY OF TV HOMES Page 3 DATA PERIOD: ANNUAL Oct 2019 - Sep 2020 Household level data Table 1: Social Grade Platforms available in household All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat no Cab/Sat HH HH HH HH HH HH HH HH Total HH 28322 26836 9909 3987 17343 5913 11430 25402 %H (All HH) 94.8% 35.0% 14.1% 61.2% 20.9% 40.4% 89.7% %H (TV HH) 36.9% 14.9% 64.6% 22.0% 42.6% AB 7297 6974 2827 1054 4436 1713 2723 7099 %V 25.8% 26.0% 28.5% 26.4% 25.6% 29.0% 23.8% 27.9% %H (All HH) 95.6% 38.7% 14.4% 60.8% 23.5% 37.3% 97.3% %H (TV HH) 40.5% 15.1% 63.6% 24.6% 39.0% C1 8322 7881 2891 1269 5071 1818 3253 7752 %V 29.4% 29.4% 29.2% 31.8% 29.2% 30.7% 28.5% 30.5% %H (All HH) 94.7% 34.7% 15.2% 60.9% 21.8% 39.1% 93.2% %H (TV HH) 36.7% 16.1% 64.3% 23.1% 41.3% C2 5405 5213 2050 827 3323 1251 2073 4909 %V 19.1% 19.4% 20.7% 20.7% 19.2% 21.2% 18.1% 19.3% %H (All HH) 96.4% 37.9% 15.3% 61.5% 23.1% 38.4% 90.8% %H (TV HH) 39.3% 15.9% 63.7% 24.0% 39.8% D 4309 3984 1371 534 2532 732 1800 3635 %V 15.2% 14.8% 13.8% 13.4% 14.6% 12.4% 15.7% 14.3% %H (All HH) 92.5% 31.8% 12.4% 58.8% 17.0% 41.8% 84.4% %H (TV HH) 34.4% 13.4% 63.6% 18.4% 45.2% E 2988 2784 770 302 1980 400 1581 2008 %V 10.6% 10.4% 7.8% 7.6% 11.4% 6.8% 13.8% 7.9% %H (All HH) 93.2% 25.8% 10.1% 66.3% 13.4% 52.9% 67.2% %H (TV HH) 27.7% 10.8% 71.1% 14.4% 56.8% Base: Total Network (All Areas) - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 4 DATA PERIOD: ANNUAL Oct 2019 - Sep 2020 Household level data Table 2: Houseperson Age Platforms available in household All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat no Cab/Sat HH HH HH HH HH HH HH HH Total HH 28322 26836 9909 3987 17343 5913 11430 25402 %H (All HH) 94.8% 35.0% 14.1% 61.2% 20.9% 40.4% 89.7% %H (TV HH) 36.9% 14.9% 64.6% 22.0% 42.6% Under 25 1003 798 188 101 394 83 311 970 %V 3.5% 3.0% 1.9% 2.5% 2.3% 1.4% 2.7% 3.8% %H (All HH) 79.6% 18.7% 10.1% 39.3% 8.3% 31.0% 96.7% %H (TV HH) 23.6% 12.7% 49.4% 10.4% 39.0% 25 - 34 4360 3876 1298 513 1965 564 1402 4260 %V 15.4% 14.4% 13.1% 12.9% 11.3% 9.5% 12.3% 16.8% %H (All HH) 88.9% 29.8% 11.8% 45.1% 12.9% 32.2% 97.7% %H (TV HH) 33.5% 13.2% 50.7% 14.6% 36.2% 35 - 44 4738 4417 1780 725 2412 898 1514 4643 %V 16.7% 16.5% 18.0% 18.2% 13.9% 15.2% 13.2% 18.3% %H (All HH) 93.2% 37.6% 15.3% 50.9% 19.0% 32.0% 98.0% %H (TV HH) 40.3% 16.4% 54.6% 20.3% 34.3% 45 - 54 5156 4941 2119 898 3094 1326 1767 5015 %V 18.2% 18.4% 21.4% 22.5% 17.8% 22.4% 15.5% 19.7% %H (All HH) 95.8% 41.1% 17.4% 60.0% 25.7% 34.3% 97.3% %H (TV HH) 42.9% 18.2% 62.6% 26.8% 35.8% 55 - 64 5082 4944 2015 832 3388 1367 2021 4743 %V 17.9% 18.4% 20.3% 20.9% 19.5% 23.1% 17.7% 18.7% %H (All HH) 97.3% 39.6% 16.4% 66.7% 26.9% 39.8% 93.3% %H (TV HH) 40.8% 16.8% 68.5% 27.6% 40.9% 65 + 7983 7861 2509 918 6089 1674 4415 5771 %V 28.2% 29.3% 25.3% 23.0% 35.1% 28.3% 38.6% 22.7% %H (All HH) 98.5% 31.4% 11.5% 76.3% 21.0% 55.3% 72.3% %H (TV HH) 31.9% 11.7% 77.5% 21.3% 56.2% Base: Total Network (All Areas) - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 5 DATA PERIOD: ANNUAL Oct 2019 - Sep 2020 Household level data Table 3: Size of Household Platforms available in household All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat no Cab/Sat HH HH HH HH HH HH HH HH Total HH 28322 26836 9909 3987 17343 5913 11430 25402 %H (All HH) 94.8% 35.0% 14.1% 61.2% 20.9% 40.4% 89.7% %H (TV HH) 36.9% 14.9% 64.6% 22.0% 42.6% 1 8900 8187 2214 893 5917 1215 4702 6655 %V 31.4% 30.5% 22.3% 22.4% 34.1% 20.5% 41.1% 26.2% %H (All HH) 92.0% 24.9% 10.0% 66.5% 13.7% 52.8% 74.8% %H (TV HH) 27.0% 10.9% 72.3% 14.8% 57.4% 2 9406 9051 3510 1299 6019 2252 3767 8850 %V 33.2% 33.7% 35.4% 32.6% 34.7% 38.1% 33.0% 34.8% %H (All HH) 96.2% 37.3% 13.8% 64.0% 23.9% 40.0% 94.1% %H (TV HH) 38.8% 14.4% 66.5% 24.9% 41.6% 3 4314 4137 1699 788 2445 1074 1370 4245 %V 15.2% 15.4% 17.1% 19.8% 14.1% 18.2% 12.0% 16.7% %H (All HH) 95.9% 39.4% 18.3% 56.7% 24.9% 31.8% 98.4% %H (TV HH) 41.1% 19.0% 59.1% 26.0% 33.1% 4 3873 3728 1681 688 2067 944 1124 3845 %V 13.7% 13.9% 17.0% 17.3% 11.9% 16.0% 9.8% 15.1% %H (All HH) 96.3% 43.4% 17.8% 53.4% 24.4% 29.0% 99.3% %H (TV HH) 45.1% 18.5% 55.4% 25.3% 30.2% 5+ 1829 1732 805 319 895 428 467 1806 %V 6.5% 6.5% 8.1% 8.0% 5.2% 7.2% 4.1% 7.1% %H (All HH) 94.7% 44.0% 17.4% 48.9% 23.4% 25.5% 98.7% %H (TV HH) 46.5% 18.4% 51.7% 24.7% 27.0% Average HH size 2.33 2.35 2.57 2.59 2.21 2.54 2.04 2.45 Base: Total Network (All Areas) - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 6 DATA PERIOD: ANNUAL Oct 2019 - Sep 2020 Household level data Table 4: Presence of Children Platforms available in household All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat no Cab/Sat HH HH HH HH HH HH HH HH Total HH 28322 26836 9909 3987 17343 5913 11430 25402 %H (All HH) 94.8% 35.0% 14.1% 61.2% 20.9% 40.4% 89.7% %H (TV HH) 36.9% 14.9% 64.6% 22.0% 42.6% Without 21132 19928 6987 2776 13573 4366 9207 18294 %V 74.6% 74.3% 70.5% 69.6% 78.3% 73.8% 80.6% 72.0% %H (All HH) 94.3% 33.1% 13.1% 64.2% 20.7% 43.6% 86.6% %H (TV HH) 35.1% 13.9% 68.1% 21.9% 46.2% With 7190 6908 2922 1211 3770 1546 2223 7108 %V 25.4% 25.7% 29.5% 30.4% 21.7% 26.1% 19.4% 28.0% %H (All HH) 96.1% 40.6% 16.8% 52.4% 21.5% 30.9% 98.9% %H (TV HH) 42.3% 17.5% 54.6% 22.4% 32.2% 0 - 3 2547 2412 941 371 1282 439 844 2507 %V 9.0% 9.0% 9.5% 9.3% 7.4% 7.4% 7.4% 9.9% %H (All HH) 94.7% 36.9% 14.6% 50.3% 17.2% 33.1% 98.4% %H (TV HH) 39.0% 15.4% 53.2% 18.2% 35.0% 4 - 9 3750 3581 1555 600 1849 742 1107 3701 %V 13.2% 13.3% 15.7% 15.0% 10.7% 12.5% 9.7% 14.6% %H (All HH) 95.5% 41.5% 16.0% 49.3% 19.8% 29.5% 98.7% %H (TV HH) 43.4% 16.8% 51.6% 20.7% 30.9% 10 - 15 3576 3467 1564 646 1940 892 1048 3549 %V 12.6% 12.9% 15.8% 16.2% 11.2% 15.1% 9.2% 14.0% %H (All HH) 97.0% 43.7% 18.1% 54.3% 24.9% 29.3% 99.2% %H (TV HH) 45.1% 18.6% 56.0% 25.7% 30.2% Base: Total Network (All Areas) - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 7 DATA PERIOD: ANNUAL Oct 2019 - Sep 2020 Household level data Table 5: Number of TV sets in household Platforms available in household All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat no Cab/Sat HH HH HH HH HH HH HH HH Total HH 28322 26836 9909 3987 17343 5913 11430 25402 %H (All HH) 94.8% 35.0% 14.1% 61.2% 20.9% 40.4% 89.7% %H (TV HH) 36.9% 14.9% 64.6% 22.0% 42.6% 1 11701 11701 3204 1487 6944 1073 5871 9869 %V 41.3% 43.6% 32.3% 37.3% 40.0% 18.1% 51.4% 38.9% %H (All HH) 100.0% 27.4% 12.7% 59.3% 9.2% 50.2% 84.3% %H (TV HH) 27.4% 12.7% 59.3% 9.2% 50.2% 2 8542 8542 3410 1382 5698 2201 3496 7809 %V 30.2% 31.8% 34.4% 34.7% 32.9% 37.2% 30.6%
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