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COMPANY PROFILE TABLE OF CONTENTS

PAGE 2 ABOUT URBAN STUDIES

COMPANY DETAILS

RESEARCH STANDARDS

PAGE 3 APPROACH AND COMMITMENT

PAGE 4 WORK FOCUS

PAGE 5 SHOPPING CENTRE AND RETAIL RESEARCH

CLIENT LIST

FIELDWORK

PAGE 6 THE TEAM

PAGE 8 CENTRES WHERE PRIMARY RESEARCH HAS BEEN CONDUCTED

PAGE 11 CENTRES <10 000m² AND CASINOS

PAGE 12 MOST RECENT 70 CLIENTS OF URBAN STUDIES

1 Urban Studies specialises in property and urban market research. ABOUT Since the inception of the company in 1990, more than 3 300 research projects have been completed. This also includes URBAN primary research in more than 270 shopping centres. Research STUDIES has been conducted throughout , rest of Africa and the Middle East.

URBAN STUDIES | P O Box 1571 | Roosevelt Park | 2129

103 5th Street | Linden | | 2195

Tel: (011) 888-2169 COMPANY Fax: (011) 888-2195 E-Mail: [email protected] DETAILS Website: www.urbanstudies.co.za

Reg. No.: CK 89/030546/23 Vat No: 4160107555

RESEARCH STANDARDS

Urban Studies is a member of SAMRA (South African Marketing Research Association) whose main objective is to promote high research standards, both technical and ethical through a professional approach to market research.

Also members of ICSC, BCSC, SACSC and SAPOA.

2 APPROACH The mission of the company is to conduct objective, reliable, and innovative urban and rural AND market research and to offer outstanding service COMMITMENT to our clients.

COMMITMENT HOLISTIC INTEGRITY TO EXCELLENT APPROACH CLIENT SERVICE

ADD STRATEGIC PASSIONATE LARGE UNIQUE VALUE THROUGH TEAMWORK DATABASE EXPERTISE

UNDERSTAND RELIABLE THE RESEARCH FIELDWORK PROCESS

YOUR PARTNER IN PROPERTY MARKET RESEARCH

3 WORK FOCUS

Research Focus:

Market surveys for:

Market potential and feasibility studies • Shopping centres conducted in metropolitan and rural areas for: • Urban economic development • Shopping centres • Site evaluation/selectin • Retailers • Town planning policies • Offices • Board hearings • Economic impact studies • Informal markets • Industrial, warehousing and storage facilities • Casinos • Residential areas • Taxi/transport studies • Casinos, hotels and conference facilities • Gautrain commuter surveys • Gautrain stations • Journey to work • Entertainment • Executives/decision maker • Head office relocation

BROAD INDICATION OF THE DIFFERENT STUDIES CONDUCTED 1990-2016 Site evaluations and nodal reports 1352 Retail studies (desk and primary research) 1279 Mixed use developments 161 Economic impact and transport 138 Residential studies 91 Retailers 59 Offices studies 47 Conference/Hotels/Casinos 44 Local government 34 Hearings 44 Mystery shopping 34 TOTAL NUMBER OF STUDIES CONDUCTED 3233 Number of studies conducted in South Africa 3125 Number of studies conducted in Rest of Africa and Middle East 108

4 The following types of surveys are SHOPPING undertaken for shopping centres and retailers to offer expert input CENTRE AND RETAIL into shopping centre development, RESEARCH management, marketing, positioning and tenanting:

• Market potential feasibility studies • Benchmark studies • Origin surveys • Tenant/merchant surveys • Shopper intercept surveys • Management performance tracking • Household/telephone surveys • Quality of service tracking • Mystery shopper surveys • Pedestrian and vehicle counts • Customer experience surveys • New product development • Focus groups • Site evaluations/selection • Event tracking surveys • Tenant surveys

CLIENT LIST

Main Sectors:

• Property funds • Insurance companies and pension funds • Local government and development/ • Banks management agencies • Retailers • Property developers and property owners • Hotel, casinos and entertainment companies • Shopping centre managers/owners • Town planners and other professional firms

The key to any research project is the quality of the data from the market place. Fieldwork is conducted according FIELDWORK to strict requirements as endorsed by SAMRA. Training is conducted personally with direct supervision, back-checks and feedback reporting. Urban Studies pride themselves to take exceptional care in the quality of the fieldwork. This is one of the most important components of research. The fieldworkers consist of teams in Johannesburg and , , and . Apart from using fieldworkers from previously disadvantaged areas, training and skills transfer is a priority. Pulane Fieldwork and Data Consultants offer employment to more than 30 fieldworkers on a project basis.

5 THE TEAM

DR DIRK A PRINSLOO 9 SEPTEMBER 1952

B A (University of the ) 1974 B A HON with distinction (UF) 1975 ACADEMIC MA with distinction (UF) 1976 QUALIFICATIONS D Litt et Phil (UNISA) 1983 Advanced Executive Programme (UNISA Business School 1988)

PROFESSIONAL • Senior lecturer UNISA Geography Department focusing on ASSOCIATIONS/ Urban Research; COUNCILS • Assistant General Manager United Bank focusing on Market Research, site selection, regional and urban surveys and maintenance of databanks; • Executive Member of Urban Studies; • EXCO Director of the South African Council of Shopping Centres, 2009-2012; • Vice President of South African Council of Shopping Centres (2004-2006); • Chairman, Organisation Committee of the 9th, 10th and 11th African Congress of Shopping Centres (2004-2006); • Chairman of SACSC Research Conference 2011-2014; • Guest speaker at Universities/conferences/newspapers editorials/ Television and radio talks; • Lecturer at 5 different courses annually at Universities/ Technikons / Professional Associations and Councils; • More than 30 overseas study tours; • Various articles published and writing of textbooks.

• Member of International Council of Shopping Centers • Member of ICSC Editorial Board • Member of British Council of Shopping Centres URBAN STUDIES • Member of SAMRA • Member of SAPOA • Member of SACSC

6 IRMA PRINSLOO 23 NOVEMBER 1952

Obtained BA and BA (Hons) from the University of the Free ACADEMIC State (1971-1974) QUALIFICATIONS Lecturer at Dept of Geography, Unisa: Jan 1977- Dec 1985

• 1990- up to present. Co-owner - Urban Studies. URBAN STUDIES • Responsible for: - Primary research including all face to face and telephonic interviews - All new development information regarding growth in all areas - Editorial responsibilities of all Urban Studies’ reports - Conducted primary research in >270 shopping centres • Managing member of Pulane Fieldwork and Data Consultants • Conduct all primary research for Urban Studies as well as for independent clients: - Bureau of Market Research, Unisa and - Several provincial and local governments.

DIRK NICO PRINSLOO 18 JUNE 1985

2004/5 University of Tennessee International Business (1st year) 2005-2007 ACADEMIC North-West University QUALIFICATIONS B COM - Risk Management 2008 North-West University B COM HONOURS - Risk Management

• Started at Urban Studies in 2009 WORK EXPERIENCE • Member of Urban Studies since 2015 • Risk Analysis • Economic Impact • Lecturer: property market research courses • Guest speaker at property events

7 CENTRES WHERE PRIMARY RESEARCH HAS BEEN CONDUCTED

CENTRE GLA CENTRE GLA

Sandton City 158000 Wonderpark Shopping Centre 63935 Gateway Theatre of Shopping 154840 Matlosana Mall Klerksdorp 63000 147362 Clearwater Mall 62737 Eastgate Bedfordview 121691 Mall 61095 Westville 119000 East Rand Mall 58906 Shopping Centre 118862 Lakeside Mall 56434 Centurion Mall & Centurion Boulevard 111734 Key West Krugersdorp 54162 Westgate Shopping Centre 106270 53832 94287 Garden Route Mall 53260 Northgate Shopping Centre 90572 Liberty Midlands Mall 52850 Bay West 86995 Square 51370 Tyger Valley Centre 82513 Riverside Mall Nelspruit 50510 Festival Mall 80230 East Rand Galleria 50431 Loch Logan Waterfront 80000 Mall @ Reds 50288 The Glen Shopping Centre 74624 Stoneridge Centre 50000 Kolonnade Shopping Centre 74220 Alberton City 49297 Liberty Promenade Mitchells Plain 73400 Fourways Crossing 49232 Parow Centre 73000 Central City Mabopane 49175 Brooklyn Mall 72150 The Boulders Shopping Centre 48351 Trade Route Mall 72000 48000 Mall @ Carnival 72000 Atterbury Value Mart 47860 Baywest 72000 Mega City Mmbatho 47076 Woodlands Boulevard 71240 Golden Walk Germiston 45005 71406 Cavendish Square 44000 Bedford Centre 70000 Greenacres Shopping Centre PE 43850 Southgate Mall 69750 The Brightwater Commons 42497 Somerset Mall 65848 Chatsworth Centre 41678 Boardwalk Inkwazi 65813 City View Durban 41330 CapeGate Regional Centre 65156 Pinecrest Sanlam Centre Pinetown 40202 City Mall 64185

8 CENTRE GLA CENTRE GLA

Melrose Arch 40000 Checkers Hyper 29113 Musgrave Centre 39433 Westgate Mall Mitchells Plain 28951 River Square Centre Three Rivers 38939 Shelly Centre 27696 Mountain Mill Shopping Centre 38580 Hyde Park Shopping 27663 Killarney Mall 38550 Ballito Lifestyle Centre 27620 Hillfox Power Centre 38068 South Coast mall 27409 Savannah Mall 38000 Eikestad Mall 27458 Cleary Park Shopping Centre 37909 Ga-Rankuwa Shopping Centre 27353 Bayside Mall 37558 Park Meadows Mall 27324 Princess Crossing 36909 Montecasino 27158 Mimosa Mall 36858 Shoprite Park - Parow 26776 La Lucia Mall 36518 Square 26419 Paarl Mall 35356 The Bridge at Greenacres 26217 Meadowdale Mall 35339 Shopping Centre 26209 Umlazi Mega City 35321 Menlyn Retail Park 25016 Maseru Mall 35000 Northridge Mall 25000 Heidelberg Mall 35000 Maynard Mall 24280 Balfour Park 35593 Phoenix Plaza 24164 The Mall of Rosebank 35000 Broadacres Shopping Centre 24150 Westwood Mall Durban 34940 Mamelodi Crossing 23808 Sanlam Centre Empangeni 34364 Arcadia Shopping Centre 23519 Walmer Park Shopping Centre 34033 Nicolway 23312 Weskus Mall 33843 Centre 23124 Southdale Shopping Centre 33772 The Zone @ Rosebank 22967 33739 22683 Sammy Marks Square 33429 Randridge Mall 22682 Diamond Pavilion 31768 Montana Crossing 22575 Irene Village Mall 31012 Atlantis City Mall 22077 Attlyn Shopping Centre 30732 Pinecrest Sanlam Centre Pinetown 40202

Fountains Mall Jeffreys Bay 30660 Sunnypark Shopping Centre 22022

Vangate Mall 30449 Heathway Square 21915 East Rand Retail Park 30260 Thabong Centre 21252 Longbeach Mall 30563 Rivonia Village 20870 Langeberg Mall Mosselbay 30738 Middestad Mall Bellville 20200 Goldfields Plaza Welkom 30000 The Workshop Durban 20169 Quagga Centre 29748 The Village @ Horizon 20063

9 CENTRE GLA CENTRE GLA

Metropolitan Centre Emalahleni 19671 Thrupps Illovo Centre 13388 Witbank Highveld Centre 19593 De Ville Centre 13000 Hatfield Plaza 19290 Gunobie King’s Mall 12971 Middestad Centre 19280 Sunninghill Village 12800 Southgate Value Market 19200 Silver Oaks Crossing 12365 Jakaranda Shopping Centre 19000 Bougainville Shopping Centre 12300 Vaalgate 18500 Mossel Bay Mall 11856 Village Square Randfontein 18341 Elardus Park Shopping Centre 11636 Temba City Shopping Centre 18242 Bryanston Shopping Centre 11560 The Lemon Tree Alberton 18000 Sunward Park 11754 Value Mart 17222 Waverley Plaza 10992 Morning Glen Centre 17095 Kopanong Centre Hammanskraal 10712 Berea Centre 17091 Morningside Shopping Centre 10600 Corner 17000 Protea Shopping Centre 10496 Comaro Crossing 16872 Sancardia Shopping Centre 10343 Square 16265 Bryanpark Shopping Centre 10000 Glenfair Shopping Centre 16000 CheckersHyper Centre Benoni 15984 Gezina City Centre 15673 Village Walk Shopping Centre 15161 Howard Centre 15068 Lonehill Centre 15000 Botshabelo Centre 15000 Ipic Shopping Centre Soneike 14980 Gardens Centre Oranjezicht 14386 Village Mall Hartebeespoort 14239 Lynnridge Mall 14220 Junction 14188 Scottsville Mall 14127 Besterbrown Centre Nelspruit 13815 WorldWear Shopping Centre 13786 Middestad Centre Pretoria 13711 Brooklyn Square 13500 East Rand Value Mall 13480 Sinoville Centre 13451 Goodwood Mall 13408

10 CENTRES <10 000m² AND CASINOS

Atlasville East Rand Value Mall Atteridgeville Sinoville Centre Ballito Letsoho Centre Katlehong Barclay Square Linksfield Square Capital Centre Pietermaritzburg Meadow City Capricorn Centre Cape Town Middelburg PnP Cornwall View Pretoria Montana Value Centre Damdoryn Crossroads Newlands Shoprite Daspoort Shoprite Norkem Mall Dolphin Coast Centre Olivedale Shopping Centre Eastside Plaza Queens Corner Equestria Centre Rand University Florida Junction Randburg Oriental Plaza Foro Mall Rustenburg Riverside Value Centre Fountain Village Seaside Village Garden Centre Seshego Gift Acres Summerstrand Village Shopping Centre Sunningdale Durban Greenlyn Village Centre Taxido Junction Hertford Junction The Bridge Johannesburg Highland Mews Witbank The Colony Johannesburg Hill Street Bridge The Mall Queenstown Hillcrest Boulevard The Willows Pretoria Il Posto Nina Park Towns Square Jewel City Cullinan University of Natal Kempstar Mall Victorian Centre Heidelberg Kingsley Pretoria Walmer 6th Avenue Lakefield Square Waterglen Park Centre Lambton Mall Watermeyer Park Sun Casino Durban West End Nelspruit Emperor’s Palace Hemingways East London Boardwalk Casino Port Elizabeth The Ridge Witbank Sun City Mnotweni Nelspruit

11 MOST RECENT 70 CLIENTS OF URBAN STUDIES Urban Studies has over 300 clients and the table below indicates the most recent clients.

Atterbury Property Development Liberty Life Properties Acucap Landmark Real Estate ABSA MTN Abland M & T Development Amdec Melrose Arch Investments Holdings Aurecon Montagu Dried Fruit Apple Motseng Attfund Mustard Seed Attacq Auto and General Nike SA Basil Read (Pty) Ltd. Old Mutual Properties Broll Property Group Pareto Billion Group Peermont Global Calgro M3 PIC Investments City of Joburg Pick n Pay Dijalo Plan Practice Edcon Primedia Lifestyle Exclusive Books Phumelela Gaming Eris Property Group Queenspark Flanagan & Gerard Rand Leases FNB Redefine Property Limited Fountainhead Properties Retail International Game (Masstores) Retail Africa Group 5 Properties Sasol Pension Fund Growthpoint Properties Savola Group – Saudi Arabia Heartland Standard Bank Hyprop Safari Investments Investec Properties Shoprite Checkers International Housing Solutions Sun International Intaprop Taitz and Wolpe Incredible Connection Urban Dynamics JHI Properties Vukile Johannesburg Dev. Agency Woolworths (Pty) Ltd Johannesburg Property Co. Wooltru Properties KFC Zenprop

12 (011) 888-2169 [email protected] www.urbanstudies.co.za