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Summary of Services Summary of Services Updated August 2015 1 To be recognized as the global leader in consumables retailing, by elevating the art and science of private brand building, experiential consumer marketing, and innovative retail-driven services. To deliver unique solutions to retailers and manufacturers so they achieve differentiation, drive profitable sales growth and win customer loyalty. Create quality brands and products of exceptional value that improve people’s lives, and deliver outstanding services to our clients globally. 2 3 Our Global Retail Footprint – Windows to the World 100+ 51 39,000 14 6,000 4 14 5 Our Full-Service Commercialization Approach 2 1 3 4 5 6 Private Brand Strategy Category Analytics Product Sourcing 1,700+ Brands and 165,000+ SKUs Globally! 7 www.daymon.com Insights Branding Award Winning Strategy & Marketing Agency! 8 www.galileobranding.com Supply Chain / Logistics Dedicated Service Teams Quality Assurance 6,000+ Global Manufacturers! 9 www.omnigss.com Smart Merchandising Dedicated Onsite Team Total Merchandising Management Efficient & Effective Business Solutions! 10 www.sasretail.com Indoor Outside Insights 3 Million Events Each Year! 11 http://www.interactionsmarketing.com/ Your Global Retail Partner Key Services Summary • Private Brand Strategy • Global Consumer and • Supply Chain • Total Store Remodeling • In-Store Product Sampling • Private Brand Program Retail Analytics and Optimization • New Store Setups • Coupon Concierge™ Management Insights • Consolidation and • Dedicated Retail • Taste Tests • Category Analytics and • Competitive and Redistribution Programs • In-Store Brand Insights Opportunity White • Global Distribution • Large Scale Category Ambassadors • Product Sourcing Space Analysis • Logistics Management Implementations • Grand Openings • Supplier Development • Custom Research • Market Trend Analysis • Category Updates • In-Store Event Staffing and Management • Brand, Retail and • Supplier Sourcing • Audits and Product • In-Store Event Kits • WIC Services (USA) • Portfolio Strategy • Global Import Solutions Recalls • Guerilla Marketing • Brand Identity and • Global Export Solutions • Display and Fixtures • Sampling Programs Packaging Design • Quality Assurance Assembly • Mobile Tours • Brand and Product • Retail Solutions / • Online Reporting • Outdoor Brand Concept Development Innovation • Store Mapping Ambassadors • Consumer-Centric • Training and Education • Warehouse and • Events Staffing Solutions Development Logistics • Outdoor Event Kits and Implementation • Mystery Shopping • Shopper Marketing • Customer Intercepts • Digital and Social Media • Loyalty Platform 12 Daymon Worldwide Overview Proven Results US Private Brand Share 22.5% 20.2% 19.5% 19.2% 17.4% 16.7% 17.2% 14.9% Total US Food Total XAOC Daymon Non-Daymon Dollars Units Note –Tracks only available Nielsen-measured key account data, thus, Total Daymon +Total Non-Daymon will not necessarily equal Total US XAOC. Total US -XAOC includes Total Food, Drug, 13 Mass, Dollar, Club (excluding Costco) and Military Exchanges. Source: Nielsen, Latest 52 Weeks Ending 07-04-2015 Topco Overview 14 Topco’s Mission Statement Topco's mission is to provide solutions for our owners to profitably grow their businesses and realize a sustainable competitive advantage in the markets they serve. We drive value and demonstrate leadership by delivering aggregation, innovation, and knowledge management solutions. 15 Topco’s History • On September 28, 1944 Food Cooperatives, Inc. was formed to supply its members with dairy products and paper goods. • Some of the members of Food Cooperatives were also members of another cooperative called Top Frost Foods. • In December 1950, the cooperatives merged forming Topco Associates LLC. • In November 2001, Topco merged with Shurfine International adding $450 million in volume. • In February 2006, Topco acquired Braintree Sourcing (Topco Indirect Spend) from Ahold giving Topco greater depth and breadth in the NFR space. • In March 2008, NuVal LLC was formed by a JV with Griffin Hospital to become an innovator with nutritional guidance. • December 2012, Topco moved into their current location in Elk Grove Village. 16 16 Topco’s Business Model Focus of Topco Resources… Lowering Cost of Goods Growing Business Forecasting & Creative Quality Procurement Logistics Replenishment Program Services Assurance • Category • Freight • Increased service • Product • Package design • Product reviews management levels assortment • Brand equity cuttings • Supplier • Reduction of • SKU • Specification consolidation inventory rationalization development opportunities • Innovation • Food safety initiatives Benefits Sales Growth Profitability Increased Service Levels Increased sales through Maximizing Margins Reduction of out of stocks increased penetration 17 17 Topco Member/Owners 18 Daymon Customers represent ~82% of volume 18 Key Performance Measures Billions $13.9 $12.3 $11.9 $11.3 $11.6 $10.7 Revenue $9.9 $8.8 $7.3 $5.5 $4.9 $4.5 Millions $252 $221 $189 $177 $154 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 $135 Income/Earnings $101 $88 $74 $56 $51 $45 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 19 19 2014 Sales by Program $13.6 Billion National Brands, Grocery, $455,000,000, $2,000,000,000, 3.26% 14.31% GM/HBC, $327,000,000, 2.34% Frozen, $251,000,000, 1.80% Not For Resale, $1,900,000,000, 13.60% Dairy/Bakery, $2,400,000,000, 17.18% Branded Meat, $558,000,000, 3.99% Fresh Meat, Produce & Floral, $1,800,000,000, $681,000,000, 12.88% 4.87% 20 20 Topco Brand SKUs Available Almost 14,000 SKU’s total 3,871 2,459 1,252 662 43 1,063 2,100 936 313 889 74 126 21 Daymon / Topco 22 Topco and Daymon A Complementary Relationship Topco's mission is to provide solutions for our owners to profitably grow their businesses and realize a sustainable competitive advantage in the markets they serve. We drive value and demonstrate leadership by delivering aggregation, innovation, and knowledge management solutions. Daymon’s Mission is to deliver unique solutions to retailers and manufacturers so they achieve differentiation, drive profitable sales growth and win customer loyalty. Together, Topco and Daymon Worldwide capitalize on combined expertise to complement each other in the pursuit of Topco Member / Owner relevance. 23 Private Brand Shared Services Model Owns Shared Support Services Owns Product Development New Supplier Prospects PB Strategy Brand Strategy Member Relationships Program Management Business Development Supplier Relationships Brand Standards Member Relationships Supplier Development Assortment Selection Analytics / Market Trends Collaborative Planning Member Relationships Category Management Performance Scorecards Supplier Relationships Brand Intelligence Project Management Supplier Sourcing Supply Chain Logistics Retail Pricing Planning Cost Negotiation Forecasting Promotional Planning Product Inventory Innovation Brand Merchandising Quality Assurance WIC Consumer Insights Daymon Resource Center and Onsite Support 24 Daymon Topco Resources Dedicated to Retail Brand Development and Execution Daymon Total 39,000+ Associates Across the Globe Daymon Daymon/Topco Stamford, CT Associate @ Field Teams 300+ Associates EGV /Topco 300+ Associates 9 Associates 25 SUPPLIERS: TOPCO: TOPCO MEMBERS: Product • Aggregation • Brand strategy & marketing Development • Category Intelligence • Sales planning & promotion and Supply • Innovation, Brand Management, Package Design & Management • Demand forecasting & stock management • Quality Assurance • Warehousing & store distribution Supplier TOPCO DAYMON TOPCO A On-Site Member Team A Retailer A DAYMON TOPCO Supplier DAYMON On-Site Member B TOPCO Team B Retailer B … DAYMON TOPCO • Supplier central point of contact for data flow, … reporting and business mapping to and from member teams in a hub and spoke environment. DAYMON TOPCO • Support Topco sourcing, Knowledge management, Supplier brand management, etc On-Site Member Z Team Z Retailer Z DAYMON ON-SITE DAYMON • Customer specific support as requested/required Resource Center • Category mgmt. • Sales Management and tracking DAYMON RESOURCE CENTER: • Brand management • Sourcing & logistic solutions • Promotional planning, etc • Category expertise/Development • Demand Forecasting • Research & insights; • Marketing & branding solutions; 26 • Sales reporting & analytics Daymon Field Team At Topco Members The on-site teams align their service package and resources with the specific needs and size of the account member: Navigate Customer Thorough understanding “Right contacts” Senior Customer Relationships Consumer Expertise Category Management Promotional Planning & Execution Key Marketing Initiatives Merchandising & Planograms SKU Assortment Retail Support Customer service Price Analysis Forecasting 27 Daymon Onsite Field Teams MEMBERS TOTAL MEMBERS TOTAL WEGMANS 57 BASHAS' 4 LOWES FOODS 4 BI-LO HOLDINGS 37 SCHNUCKS 4 STATER BROS. 20 MITCHELL 4 GIANT EAGLE 17 AG-BATON ROUGE 4 SAVE MART 16 S-MART/LARROC 3 PRICE CHOPPER 15 ALBRECHT'S 2 HY-VEE 15 HAGGEN 2 SPARTAN 15 LUNDS 2 ROUNDY'S 14 COBORN’S 1 RALEY'S 13 KING KULLEN 1 ROCHE BROS. 1 BROOKSHIRES 10 PUEBLO 1 TOPS 10 AG-BIRMINGHAM 1 DAYMON - EGV 9 AG-FLORIDA 1 MEIJER 8 CCN 1 K-VA-T 7 IMPERIAL 0 PIGGLY WIGGLY MIDWEST 6 GROCERS SUPPLY-INDY 0 300+ Total Associates 28 Supplier Alignment . Lead key supplier initiatives with our Daymon teams at the member locations . Provide guidance, direction and insight within Topco . Track sales volume vs. objectives .
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