Successful Transport Decision-Making
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Vol 1 front cover 22/11/04 9:11 am Page 1 Successful transport decision-making A project management and stakeholder engagement handbook Volume 1: Concepts and Tools Vol 1 inside front cover 25/11/04 4:22 pm Page 1 Successful transport Handbook prepared by the The GUIDEMAPS consortium decision-making GUIDEMAPS consortium A project management and Project Coordinator: RWTH-ISB stakeholder engagement handbook Authors: Jo Kelly (UoW-TSG) Institut für Stadtbauwesen und VOLUME 1 - Concepts and Tools Peter Jones (UoW-TSG) Stadtverkehr, RWTH Aachen (D) Franz Barta (Socialdata) Contractors: Concept and layout: Reinhard Hössinger (Boku-ITS) UoW-TSG Jo Kelly (UoW-TSG) Andreas Witte (RWTH-ISB) Transport Studies Group André Christian Wolf (RWTH-ISB) Editors: University of Westminster (UK) Jo Kelly (UoW-TSG) Co-Authors: Boku-ITS Tim Grosvenor (UoW-TSG) Klaus J. Beckmann (RWTH-ISB) Institut für Verkehrswesen Peter Jones (UoW-TSG) Andy Costain (PTRC) Universität für Bodenkultur Wien (A) Erhard Erl (Socialdata) Socialdata ISBN: Tim Grosvenor (UoW-TSG) Institut für Verkehrs- und 3-88354-144-3 Albin Keuc (MCN) Infrastrukturforschung GmbH (D) Printed by: Joanna Machin (UoW-TSG) PTRC Fastcolour Limited (UK) Julie Raffaillac (DREIF/DIT) PTRC Education and Research Services Gerd Sammer (Boku-ITS) Ltd (UK) Copyright: Victoria Williams (UoW-TSG) DREIF/DIT © 2004 GUIDEMAPS consortium Groupe Etudes et Stratégies des All rights reserved. With contributions from: Transports, Division des infrastructures In particular copies, distribution, Julian Sastre Gonzalez (SENER) et des transports (F) translation and the use for training José Dionisio González (CRTM) AUTh purposes are subject to prior approval by Maria Grigoriadou (AUTh) Aristotle University of Thessaloniki (GR) the GUIDEMAPS consortium. Any such Panos Papaioannou (AUTh) CDV requests are to be addressed to the Petr Pokornyv (CDV) Centrum dopravního v´yzkumu, Brno (CZ) project co-ordinator. Zdenka Samánková (MMB) MMB Nigel Green (Brighton & Hove) This handbook has been prepared Magistrat mesta Brna (CZ) by the consortium of the GUIDEMAPS SENER project: Gaining Understanding of Ingeniería y Sistemas S.A. (E) Improved Decision-Making and CRTM Participation Strategies. Consorcio Regional de Transportes de Madrid (E) GUIDEMAPS has been funded by the European Commission under For more information about the the 5th Framework Programme. GUIDEMAPS project and the consortium The UK Department for Transport partners, please visit the project's has co-financed the printing of this website at www.guidemaps.info handbook. Foreword Throughout Europe, there are a number of promising and As a result of this, promising transport projects are often The GUIDEMAPS handbook: innovative concepts for sustainable local and regional transport watered down and replaced by less ambitious measures, or schemes. These concepts range from cycling projects to new they suffer considerable delay or even cancellation. O Contains ideas for creating a participation strategy; forms of vehicle use and ownership, from city wide pricing O Gives an opportunity to exchange experiences and schemes to innovative 'soft' measures for mobility Thus, sound project management and an engagement strategy information in consultation and public participation; and management. The aim of all these concepts is to achieve a are vital and should lead to better decisions. These decisions offers an opportunity to build a 'culture of stakeholder reduction of car trips or a change in the modal split towards will meet the needs of more people, last longer and lead to a engagement and public participation' for the transport sustainable transport modes. broad acceptance of local and regional transport schemes. sector; Good project management and stakeholder engagement do not O Paints a colourful picture of the present situation with Decisions in transport planning are embedded in a world of necessarily guarantee overall acceptance of a decision since regard to transport decision-making and offers a wide various and competing interests and have to address multiple different groups of stakeholders will still have different priorities variety of options for the better acceptance of transport needs. Solutions to these complex and important questions are and concerns. But involving stakeholders and the public, means projects; and not easy to achieve. In the future, as the complexity of modern that concerns can often be addressed and met early in a project O Gives very practical advice with examples from a wide life continues to grow, transportation problems will multiply, the planning process, when changes may be easier to make, rather range of projects in Europe. range of technical solutions will increase, and public resources than later in the process when small changes may cost both will decrease. As a result, the demands of the public and the time and money. I hope that this handbook will provide a contribution for a better various stakeholder groups to become involved in decision- implementation and acceptance of sustainable local and making will become ever more insistent. Public participation in Interest in improving project management and public regional transport schemes. decision-making is increasingly accepted as ‘living democracy’. participation in transport schemes is apparent all over Europe. Therefore, the European Commission has supported the There is currently a lot of practical experience in developing and GUIDEMAPS consortium to identify and study good practices, implementing sustainable transport schemes and the process procedures and tools to improve policy decision-making and of decision-making and implementation sometimes fails, due to achieve sustainable mobility throughout the European Union, the following: by overcoming barriers and delivering better policy outcomes. O Politicians may not be willing to support a project, because This handbook is the main outcome of the GUIDEMAPS project Eleni Kopanezou they have doubts concerning the problems, the impacts and and gives a practical overview of good practice in stakeholder sustainability of solutions or the acceptance by citizens or engagement, public participation and project management for European Commission stakeholders. local and regional transport projects. Among the tools and Directorate-General for Energy and Transport O Managerial mistakes (such as an underestimation of the techniques presented are those that are already well known Head of Unit ‘Clean Transport & Sustainable Development’ complexity of the project or the running out of resources) and well accepted, but there are also a number of tools that are may lead to a delay or disruption of the project. relatively new for the transport sector in Europe. O Citizens, institutions or organisations may start campaigns against the selected concept, the decision process itself or the outcome. O Local legal provisions may prevent the implementation of an This communication does not constitute any formal commitment on innovative transport measure or complicate its funding. behalf of the Commission. This page is blank Table of contents - Volume 1 Concepts and tools Section 1 - Introduction 1.1 This handbook - what is it for? 2 Section 2 - Decision-making concepts 1.2 Target groups - who is the handbook intended for? 2 2.1 Transport decision-making in Europe 10 1.3 The benefits of the handbook - what does it include? 4 2.2 Stages of the transport decision-making process 12 1.4 How has this handbook been developed? 4 2.3 Key components of the transport decision-making process 16 1.5 Finding your way around the handbook 5 2.3.1 Barriers in the transport decision-making process 18 1.6 What is on the CD-ROM? 5 2.3.2 Project management in the transport decision-making process 22 1.7 Structure of this handbook 6 2.3.3 Engagement in the transport decision-making process 26 2.4 Elements of good transport decision-making 30 Section 3 - Tools 3 Introduction to Tools 36 Project Management Tools: Engagement Tools: 3.1 Introduction to Project Management Tools 38 3.2 Introduction to Engagement Tools 62 T1 Preparing for project management 40 T12 Printed public information materials 66 T2 Establishing the project management team 42 T13 Telephone and broadcasting 68 T3 Managing resources 44 T14 Internet 70 T4 Engagement strategy 46 T15 Surveying individuals 72 T5 Media strategy 48 T16 Information events 74 T6 Marketing strategy 50 T17 Engaging selected stakeholder groups 76 T7 Managing stakeholder involvement 52 T18 Engaging large groups 78 T8 Managing contentious issues 54 T19 Engaging ‘hard to reach’ groups 80 T9 Overcoming barriers 56 T10 Project monitoring 58 Volume 2 - Contains ‘Fact Sheets’ that relate T11 Outcome monitoring and evaluation 60 directly to the ‘Project Management & Engagement Tools’ Section 4 - Glossary and references 83 1 1. Introduction 1.1 This handbook - what is it for? In order to achieve this goal, it is necessary to enhance the 1.2 Target groups - who is the Local and regional transport schemes represent large knowledge and skills of transport professionals. This handbook seeks to help meet this need, in the areas of project management handbook intended for? investments for society and can have a significant impact on The GUIDEMAPS handbook is designed to support transport quality of life, health and the environment. Ensuring their and stakeholder engagement. It not only presents a number of well-known procedures and methodological approaches, but also decision-makers and designers in European cities and regions. It appropriate