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Huskie Athletics BRAND GUIDE DRIVEN BY THE HEART OF A HUSKIE HUSKIE BRAND GUIDELINES History 2 Our one and only green 4 Lockups Primary 5 Wide 6 DRIVEN Logomarks Primary 7 Secondary 8 Heritage 9 Retired 10 Logotype Primary 11 Logotypes for all 12 BY THE Huskie Health 13 Useage guidelines Correct usage 14 Incorrect useage 15 Identity system Verbal identity 16 Photography 17 USask identity 18 Huskie brand in action 19 OF Trademark policies 23 HEART Eliminated logos 24 A Contact information 25 HUSKIE Huskie Athletics Brand Guidelines 1 CELEBRATE THE TRADITION Heritage, Heart and Hustle, can be used to describe the mighty Huskies who represent the University of Saskatchewan but also their classmates and USask alumni across Saskatchewan, Canada and the world. These words define a university, an athletic program, a province and a community which respects and honours its past while passionately building on their legacy of excellence. THE ORIGINS OF THE HUSKIES RUN DEEP: 1909 MEN’S HOCKEY 1911 MEN’S SOCCER WOMEN’S HOCKEY 1912 MEN’S FOOTBALL 1915 MEN’S BASKETBALL 1929 MEN’S AND WOMEN’S WRESTLING WOMEN’S BASKETBALL 1949 WOMEN’S VOLLEYBALL Green and white were established as MEN’S CROSS COUNTRY the official colours of USask sports in 1964 1909, and back then the teams were referred to as “the green and white.” 1967 MEN’S AND WOMEN’S TRACK AND FIELD The name “Huskies” first appeared in a September 1932 article in The WOMEN’S CROSS COUNTRY StarPhoenix and it caught on. Women’s 1971 teams became “Huskiettes” and men were “Huskies.” And our mascot went MEN’S VOLLEYBALL from being an actual husky (1946), 1976 to Hymie the Huskie (1970) to the beloved Howler we know today. 1984 WOMEN’S SOCCER 2 University of Saskatchewan BUILD THE LEGACY The legacy of the University of Saskatchewan Huskies grows every day. Now, all of our athletic teams compete under the name Huskies, but any student, faculty member, staff member and alumni can call themselves a Huskie. After all, everyone who proudly wears our colours helps build our legacy. Sharing the University of Saskatchewan Huskie identity across teams and sports reminds us that no matter how we communicate about our community, we are all part of the Huskie legacy and we are individually stronger because of it. The marks and guidelines contained in this document ensure that the celebration of the Huskie tradition is done in WHAT MAKES A HUSKIE? a clear and consistent manner. Pride 9 Consistency is key to keep the 9 Heritage 9 Respecting and honouring those tradition strong—imitation and who battled before us variation only dilute its integrity. Heart 9 The following guidelines 9 Focused, driven, resilient and determined to win in guarantee that the University competition and in the classroom of Saskatchewan Huskie lore Hustle 9 Always giving 100% effort grows and is celebrated for 9 Never being outworked 9 generations to come. Huskie Athletics Brand Guidelines 3 OUR ONE AND ONLY GREEN: 349C / 349U C90 / M33 / Y90 / K25 R11 / G106 / B65 #0B6A41 FIGHT, FIGHT, FIGHT FOR THE DEAR OLD GREEN AND WHITE! Saskatchewan, our University. And it’s shout, shout, shout and let your voice ring out, For Saskatchewan, our University. We’ll rise to a man, be it win or lose or draw, And cheer old Alma Mater with a rah-rah-rah! For Deo Patrie our mother strong and free — * With only green, white and black in our Saskatchewan our University — Rah! logo, full-colour reproductions can be reduced to just two colours bringing cost University Fight Song by Huskie Alumn Russell Hopkins circa 1930 savings when applicable. 4 University of Saskatchewan PRIMARY LOCKUP COLOUR The Primary lockup is your number one go-to choice for all uses of the Huskie logo. It is one of the strongest and most recognizable marks in Canadian university sports, and it is unique to us. Use it when you want immediate recognition that you are a proud Huskie. To ensure it is being used properly, only use approved official logo files supplied by Huskie Athletics. LOGOMARK LOCKUP = LOGOMARK + LOGOTYPE LOCKUP A lockup combines our logomark (see page 7) with our logotype (see page 11) stacked on top of one another, with equal spacing between the logomark, the green line, and the lettering. FOUR VERSIONS Your first choice for using the mark on a light LOGOTYPE background is the colour version, followed by the black/white for grayscale printing. For use on a dark background, use the colour reverse option where colour is available or the black/white reverse for grayscale printing. When placed on black, the face of our Huskie dog BLACK/WHITE COLOUR REVERSE BLACK/WHITE REVERSE emerges from the darkness, revealing just the white of the face through the negative space. Huskie Athletics Brand Guidelines 5 WIDE LOCKUP To help with filling longer horizontal placements, the Huskies lockup also comes in a wide version. The green line now moves to the side and stretches the height of the logomark. LOGOMARK WIDE LOGOTYPE WIDE LOCKUP BLACK/WHITE COLOUR REVERSE BLACK/WHITE REVERSE 6 University of Saskatchewan PRIMARY LOGOMARK COLOUR The primary logomark is the Huskie head with the letters “U” and “S” behind it. Using on its own without the logotype can give your design a cleaner look. Only use a logomark by itself when it is on an obvious USask Huskies product. FOUR VERSIONS Like the primary lockup (see page 5), your first choice for using the mark on a light background is the colour version, followed by the black/white for grayscale printing. For use on a dark background, use the colour reverse option where colour is available or the black/white reverse for grayscale printing. When placed on black, the face of our Huskie dog emerges from the darkness, revealing just the white of the face through the negative space. * Note the difference between the black/ white and the black/white reverse: the BLACK/WHITE COLOUR REVERSE BLACK/WHITE REVERSE black/white features white-filled, black- outlined letters; with the black/white reverse letters being black-filled, white- outlined. Make sure to use the correct version or it will result in very thin letters from the outline disappearing into the background. Huskie Athletics Brand Guidelines 7 SECONDARY LOGOMARK Taken directly from the primary logomark, this secondary mark is still highly recognizable as a symbol for Huskie Athletics and its member teams. Known for their athleticism, intelligence and intense vigour, these majestic canines are renowned for their ability to work as a pack to win the day. Use the secondary logomark when your materials call for a simplified version of the primary logomark. ONE VERSION With no colour to our Huskie dog, there’s only one version of the secondary logomark. When used on a black background, the white of our Huskie dog emerges from the darkness, revealing just the white of the face through the negative space. * Do not outline the secondary logomark with white or any colour, to maintain the unveiling of the face through the darkness. LOCKUPS FOR THE SECONDARY LOGOMARK ARE ALSO AVAILABLE FROM HUSKIE ATHLETICS, TO HELP YOU CUSTOMIZE YOUR PROJECT. 8 University of Saskatchewan HERITAGE LOGOMARK COLOUR Like the historic river in which the USask campus lies on, the heritage S represents the winding, never ending journey to achieve academic and athletic greatness. It’s also a tip of the cap to our rich athletic heritage. Use this vintage logo when your materials call for a historic look. THREE VERSIONS Only a single colour is needed to reproduce our vintage logomark. Use the green version as your first choice where colour is available. The solid white version is to be used on dark backgrounds, and a solid black is available in grayscale applications for light backgrounds. BLACK WHITE LOCKUPS FOR THE HERITAGE LOGOMARK ARE ALSO AVAILABLE FROM HUSKIE ATHLETICS, TO HELP YOU CUSTOMIZE YOUR PROJECT. Huskie Athletics Brand Guidelines 9 RETIRED LOGOMARKS With a legacy of over 100 years of competition, a number of symbols and logos have been created to represent Huskie Athletics and thier storied programs. Having consistent, strong visuals across all Huskie sports elevates the brand and only makes it stronger. To show everyone we are truly one team, the following logos are retired. Everyone loves a comeback and that goes for logos as well. For approval on using these marks or any others not shown here please contact the Huskie Athletics Chief Athletics Officer at 306-966-7959. COLLEGIATE S HERITAGE HUSKIE HOCKEY SCRIPT HUSTLIN’ HUSKIE Note the differences in letterforms of the eliminated Huskies script (see page 24). The crossbar of the H, the loop in the k, and the underline off the s. 10 University of Saskatchewan PRIMARY LOGOTYPE COLOUR Following the University of Saskatchewan brand identity, the Huskies logotype is designed using the Myriad Pro font family. A green line stretches the length of the logotype, with the same slashed edges as the “U” and “S” from the Primary logomark. WIDE FORMAT To aid with filling longer placements, the Huskies logotype also comes in a wider version. The green line now moves to the side and stretches the height of the logotype. THREE VERSIONS OF EACH There are three options in using the Huskie logotype. Use the colour version as your first choice where colour is available. The solid white version is to be used on dark backgrounds, and a solid black is available in grayscale applications for light backgrounds. BLACK WHITE Huskie Athletics Brand Guidelines 11 LOCKUPS FOR EACH LOGOTYPES FOR ALL LOGOTYPE ARE AVAILABLE FROM For every sport and entity within Huskie HUSKIE ATHLETICS, TO Athletics, a logotype has been created.
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