PRODUCT KNOWLEDGE GUIDE INTO THE RAINBOW Discover a dazzling spectrum of bold, brilliant color SHADE PALETTE with Joico® Color Intensity®—our intensely concentrated pigments designed to help you create wow-worthy results BOLD SHADES PL = that last up to 20+ shampoos.* BOLDIntense vibrancy that lasts up to 20+ shampoos* PRELIGHTEN
BOLDRUBY RED AMETHYST SAPPHIRE COBALT Color Intensity’s intermixable formula can be applied RED MAGENTA PURPLE INDIGO BLUE BLUE straight from the tube, or mixed and mingled to your heart’s RUBY RED AMETHYST SAPPHIRE COBALT PL: and up PL: RE andD up PL: MAGEN andTA up PL: PUR andPLE up PL: IND andIGO up PL: BL andUE up PL: BL andUE up content for endless creative possibilities. Bonus benefit: BOLD BOLDKELLY MERMAID PL: and up PL: TRU Eand BL UEup PL: PEACOC and Kup PL: and up PL: ORCH andID up PL: PI andNK up PL: HOT and PINK up NO DEVELOPER REQUIRED! BOLDGREEN GREEN BLUE RUBY RED AMETHYST SAPPHIRE COBALT BOLD RED MAGENTA PURPLE INDIGO BLUE BLUE RUBKELY LYRE D PEACOCK AMERMAMETHYSTID SAPPHIRE COBALT PL: and up PTRUL: RE Eand BLD UEup PL:MA GEN andTA up PL:PUR andPLE up PL:ORCHIND andIGOID up PL: BLPI andNKUE up PL:HO BLT and PIUENK up RUBGREEY REND GREEN AMEBLTHYSTUE SAPPHIRE COBALT RED MAGENTA PURPLE INDIGO BLUE BLUE PL: and up PL: and up PL: and up PL: AME THYSTand up PL: and up PL: and up PL: and up RUBY RED RED MAGENTA INDIGO SAPPHIRE COBALT WHY YOU’LL LOVE IT PURPLE PL: BL andUE up PL: BL andUE up PPL: L:YELLO andandW upup PPL: LIMELIGHTL: andand upup PL:PL: AQUA and up PL:PL: SOF Tand PINK up PL: PL:LI GHandT up PL:TITAN andIU Mup PL: and up PL: and up PL: and up PL: FLOW and up PL: and up PL: PU RPLEand up PL: and up PL: and up KELLY MERMAID • Intense vibrancy that lasts up to 20+ shampoos* TRUE BLUE PEACOCK ORCHID PINK HOT PINK ® PL: GKELREE andLYN up PL: and up PL: PEACOCGR andEEN Kup PL: MERMABL andUEID up PL: and up PL: and up PL: and up YELLOW TRULIMELIGHTE BLUE AQUA SOFT PINK ORCHLIGHTID TITANPINKIUM HOT PINK • Helps reconstruct with Quadramine Complex for healthy- PL:GKEL REE andLYN up PL: and up PL:GRFLOW andEEN up PL:10MERMABL andUEID up PL:10PURPLE and up PL:10 and up TRUE BLUE PEACOCK ORCHID PINK HOT PINK GREEN GREEN BLUE PL:KEL andLY up PL: and up PL: and up PL:MERMA andID up PL: and up PL: and up PL: and up looking hair after every color service TRUE BLUE PEACOCK ORCHID PINK HOT PINK PPL:L:G REE andandN upup PPL:L: andand upup PL:GR andEEN up PL:10PL: BL and andUE up up PL:10PL: and and up up PL:10PL: and and up up PL: and up • Naturally conditioning Kukui Nut Oil leaves hair silky smooth METALLICPL: and up PL: and up PL: and up PL: and up PL: and up PL: and up PL: and up METALLICYELLOW LIMELIGHT SHADESAQUA SOFT PINK LIGHT TITANIUM PL: and up PL: and up PL:FLOWAQUA and up PL: and up PL:PULI GHRPLEandT up PL: and up PL: and up and shiny Lustrous,YELLOW multidimensionalLIMELIGHT FLOW metallicsSOFT PINK that lastPURPLE up to 15TITAN shampoos*IUM METALLIC AQUA LIGHT MEYELLOTALLWIC LIMELIGHTMETALLIC FLOW SOFT PINK PURPLE TITANIUM PL:PE WT andER up PL:V IO andLET up PL: and up PL:10 and up PL:10 and up PL:10 and up • Intermixable shades = endless creative possibilities YELLOW LIMELIGHT AQUA SOFT PINK LIGHT TITANIUM PL: and up PL: and up PL:FLOW and up PL:10 and up PL:10PURPLE and up PL:10 and up PL:ME T andALL ICup PL:ME T andALL ICup PL: and up PL:10 and up PL:10 and up PL:10 and up PL:10PEWT andER up PL:10VIO andLET up DIFFERENT STROKES FOR DIFFERENT LOOKS METALLICPL: and up PL: and up PL: and up PL:10 and up PL:10 and up PL:10 and up METALLIC POWERPL:10 and up PL:10 PASTELS and up • Horizontal slices = Maximum color visibility on the surface METALLIC METALLIC METALL IC
METALLICMEPETWTALLERIC MEVIOTALL LETIC • Vertical slices = Minimal bursts of color POWERMEPEROSTWTALLEERIC MEVPASTELSLIIOTLAALL LECTIC • Diagonal slices = Visible-yet-diffused color effect PEWTER VIOLET POWERPL:10MET ALLandIC up PL:10ME TPASTEL ALLand IC up SHADES PL:10PEROSWT andEER up PL:10VLIIOLA andLECT up • Mix-and-match foil placement = Very dramatic results PL:10 and up PL:10 and up Creamy, luxurious pastels that last up to 10 shampoos* • Clear Mixer allows you to control the intensity of each shade POWERPL:10 and up PL:10 PASTELS and up POWERPEARLPL:10 and up PL:10PASTELS PASTELS and up ROSE LILAC POWER PASTELSVIOLET EASY DOES IT PEARLROSEROS GOE LD PASTELSSILVLIERLA CICE BLUSH ROSE LILAC PEARL Step 1: Apply to clean, dry hair (¼-inch from the scalp). PL:10 and up PL:10 and up PL:10ROS andE up PL:10LILA andC up VIOLET PL:ROSE10 andGOLD up PL:10SILVER and ICE up PL:10PE ARandL up PL:10BLUSH and up Step 2: Process for 20 minutes. PEARLPL:10 and up PL:10PASTELS and up PEARLPL:10 and up PL:10PASTEL and up SHADES LOVEPEARLPL:10 and up AURA PL:10PASTELS and up PL:10 and up PL:10 and up PEARL PASTELSVIOLET Step 3: Rinse well with cold water for several minutes, rinsing ROSE GOLD SILVER ICE BLUSH VIPEOLEARLT PEARLROSE GOLD PASTELSSILVER ICE BLUSH each color separately. LOVE AURA VIPEOLEARLT ROSETRUE GO LAVLD SIPERI-WINKLVER ICE PASSION MAUVEBLUSH HOT KISS BERRYPEARL AMOUR PL:10 and up PL:10 and up PL:10VIOLE andT up PL:10 and up ® ROSE GOLD SILVER ICE BLUSH PL:10 and up PL:10 and up PL:10PE ARandL up PL:10 and up Step 4: Shampoo with K-PAK Color Therapy. Apply K-PAK Cuticle PASSION MAUVE TRUE LAV PERI-WINK PL:HOT and KISS up Sealer, then rinse. Finish with K-PAK Hydrator. PL:PL: 10 andand upup PL:10PL: and and up up PL:10PL: BERRY and and upup PL:10PL: AMOUR and and up up LOVEPL:10 and up AURAPL:10 and up PL:10 and up PL:10 and up • Do not mix with Vero K-PAK Color, Vero K-PAK Chrome, LOVELOVEPL: and up AURAAURAPL: and up SHADESPL: and up PL: and up PL: and up CLEAR MIXER TRUE LAV PERI-WINK PASSION MAUVE HOT KISS LOVE AURA BERRY AMOUR LumiShine, or Blonde Life shades. TRUE LAV PERI-WINK PASSION MAUVE HOT KISS BERRY AMOUR CLEARTRUECLEA LAVR PERI-WINK MIXERPASSION MAUVE HOT KISS BERRY AMOUR • Wear gloves to avoid staining. PL: and up PL: and up PL: and up PL: and up PL: and up TRUE LAV PERI-WINK PASSION MAUVE HOT KISS PL: and up PL: and up PL: BERRY and up PL: AMOUR and up PL: and up • After lightening, tone hair with Vero K-PAK Color, PL: CLEA andR up PL: and up PL: and up PL: and up PL: and up PL: and up PL: and up PL: and up PL: and up PL: and up Vero K-PAK Chrome, LumiShine Demi-Liquid, LumiShine CLEAR MIXER Demi-Permanent, or Blonde Life Quick Tone shades to create the CLEAR MIXER CLEARCLEAR MIXER ideal base for vibrancy. COLORCLEARCLEAR MIXER ERASER USERCLEAR GUIDE CLEAR * Bold shades last up to 20 shampoos, Metallic shades up to 15 shampoos, and Power and Pearl Pastel COLOR ERASER shades up to 10 shampoos. Color longevity also depends on daily care habits, hair history, and texture WATERUSER GUIDE
COLORWATER ERASER VIOLET COLORUSER GUIDE ERASERROSE LILAC BLUSH PEARL USER GUIDE VIOLET USERCOLOR GUIDE ERASERROSE LILAC BLUSH PEARL 10USERWATER VOLUME GUIDE 3 WATER VIOLET 10 VOLUME 3 ROSE LILAC BLUSH WATER VIPEOLEARLT ROSE LILAC BLUSH MERMAID INDIGO SAPPHIRE LIMELIGHT ROSE GOLD MAUVEVIPEOLEARLT METALLIC AQUA BLUE ROSBLUEE LILAC BLUSH AMOURPEARL VIOLET FLOW VIOLET ROSE LILAC BLUSH PEARL MERMAID INDIGO SAPPHIRE LIMELIGHT ROSE GOLD MAUVE METALLIC AQUA 10 BLVOLUMEUE 3 BLUE AMOUR 10 VOLUME 3 VIOLET FLOW 10AME VOLUMETHYST LIGHT 3 ORCHID PINK PURPLE PURPLE HOT PINK SOFT PINK TRUE LAV PERI-WINK 10MERMA VOLUMEID 3 SAPPHIRE AMETHYST ILINDGHIGOT LIMELIGHT ROSE GOLD MAUVE METALLIC AQUA BLUE ORCHBLUEID PINK HOT PINK SOFAMOURT PINK TRUE LAV PERI-WINK MERMAPURPLIDE PURPLE SAPPHIRE MAUVE MEVIOTALLLETIC FLOWAQUA BLUE INDIGO BLUE LIMELIGHT ROSE GOLD MERMAID INDIGO SAPPHIRE LIMELIGHT ROSE GOLD AMOURMAUVE MEVIOTALLLETIC FLOWAQUA BLUE BLUE AMOUR VIOLET FLOW MERMAID SAPPHIRE MAUVE INDIGO LIMELIGHT ROSE GOLD METALLIC AQUA 20 BLVOLUMEUE BLUE AMOUR VIOLET FLOW AMETHYST LIGHT ORCHID PINK PURPLE PURPLE HOT PINK SOFT PINK TRUE LAV PERI-WINK AMETHYST LIGHT ORCHID PINK PURPLE PURPLE HOT PINK SOFT PINK TRUE LAV PERI-WINK AMETHYST LIGHT ORCHID PINK 20PUR VOLUMEPLE PURPLE HOT PINK SOFT PINK TRUE LAV PERI-WINK RUBY RED RED PASSION HOT KISS YELLOW SILVER ICE AMETHYST LIGHT ORCHID PINK PURPLE PURPLE BERRY HOT PINK SOFT PINK TRUE LAV PERI-WINK
RUBY RED RED PASSION HOT KISS YELLOW SILVER ICE BERRY 20 VOLUME 20 VOLUME COBALT MAGENTA TITAN IUM PEACOCK METALLIC 20 VOLUME BLUE GREEN PEWTER
20 VOLUMERUBY RED RED PASSION COBALT HOT KISS YELLOW SILVER ICE MAGENTA TITANIUM BERRY PEACOCK METALLIC RUBY RED RED PASSION BLUE HOT KISS GREEN YELLOW PEWTERSILVER ICE RUBY RED RED PASSIONBERRY HOT KISS YELLOW SILVER ICE BERRY RUBY RED RED PASSION HOT KISS YELLOW SILVER ICE BERRY MAGENTA TITANIUM COBALT PEACOCK METALLIC BLUE GREEN PEWTER MAGENTA TITANIUM COBALT PEACOCK METALLIC BLUE GREEN PEWTER MAGENTA TITANIUM COBALT PEACOCK METALLIC BLUE GREEN PEWTER MAGENTA TITANIUM COBALT PEACOCK METALLIC BLUE GREEN PEWTER MIXOLOGY CUSTOMMIXOLOGY FORMULAS CUSTOM FORMULAS
SILVER LILAC ICE ROSE PEARL 3 PARTS SILVER ICE 1 PART LILAC SILVER ROSE ICE 1 PART ROSE GOLD TULIP 2 PARTS ROSE
ROSE GOLD SILVER ROSE ICE
SILVER 3 PARTS SILVER ICE LIGHT ICE PURPLE PEARL 1 PART BLUSH ELECTRIC 1 PART LIGHT PURPLE ICE SILVER ELECTRIC PINK ICE 1 PART VIOLET PEARL GRAPE 2 PARTS PINK ROSE GOLD VIOLET BLUSH SILVER PINK PEARL ICE 1 PART ROSE GOLD
PEACOCK SAPPHIRE GREEN BLUE 2 PARTS PEACOCK GREEN SHAMROCK 1 PART SAPPHIRE BLUE PEACOCK TECHNO INDIGO GREEN 1 PART KELLY GREEN VIOLET 2 PARTS INDIGO 1 PART YELLOW YELLOW KELLY INDIGO GREEN
CLEAR 3 PARTS CLEAR ARCTIC CLEAR 1 PART MERMAID BLUE PART TRUE BLUE TRUE BLUE MERMAID CLEAR BLUE BOLD
RUBY RED AMETHYST SAPPHIRE COBALT BOLD RED MAGENTA PURPLE INDIGO BLUE BLUE
BOLDPL: and up PL: and up PL: and up PL: and up PL: and up PL: and up PL: and up RUBY RED AMETHYST SAPPHIRE COBALT RED MAGENTA PURPLE INDIGO BLUE BLUE
KELLY AMERMAMETHYSTID SAPPHIRE COBALT RUBY RED TRUREE BLD UE PEACOCMAGENTAK ORCHINDIGOID PINK HOT PINK PL: GREE andN up PL: and up PL: GR andEEN up PL: PURBL andUEPLE up PL: and up PL: BL andUE up PL: BL andUE up
PPL: L:KEL andandLY upup PPL: L: andand upup PL:PL: and up PL:PL: MERMA andID up PL: PL: and up PL:PL: and up PL:PL: and up TRUE BLUE PEACOCK ORCHID PINK HOT PINK GREEN GREEN BLUE
KELLY PEACOCK MERMAID YELLOW TRULIMELIGHTE BLUE AQUA SOFT PINK ORCHLIGHTID TITANPINKIUM HOT PINK PL:G REE andN up PL: and up PL:GRFLOW andEEN up PL: BL andUE up PL:PU RPLEand up PL: and up PL: and up
PPL:L: andand upup PPL:L: andand upup PL:AQUA and up PL:10PL: and and up up PL:10PL:LI GHand andT up up PL:10PL: and and up up PL: and up YELLOW LIMELIGHT FLOW SOFT PINK PURPLE TITANIUM
YELLOW LIMELIGHT AQUA SOFT PINK LIGHT TITANIUM METALLICPL: and up PL: and up PL:FLOW and up PL:10 and up PL:10PURPLE and up PL:10 and up
PL: and up PL: and up PL: and up PL:10 and up PL:10 and up PL:10 and up METALLIC METALL IC ERASEMETALLICPEWTER VIOLET WITH EASE
METALLICPL:10MET ALLandIC up PL:10MET ALLand IC up ® PEWTER VIOLET COLOR INTENSITY ERASER LIFTS DIRECT DYES /
METALLIC METALL IC SEMI-PERMANENT COLOR IN 30 MINUTES OR LESS. POWERPL:10PEWT andER up PL:10 VPASTELSIO andLET up Color-obsessed clients can now change their custom color quickly and easily while POWERPL:10ROS andE up PL:10 PASTELSLILA andC up leaving locks gleaming with healthy-looking condition! In 30 minutes or less, this brilliant K-PAK Keratin-enriched formula lifts direct dyes, leaving hair joi-fully ready PL:10 and up PL:10 and up POWERROSE PASTELSLILAC for its next color transformation. HERE’S WHY YOU’LL LOVE IT PEARLPL:10ROS andE up PL:10PASTELSLILA andC up • Easy, one-step direct dye removal in 30 minutes or less PL:10 and up PL:10 and up • VICreamy,OLET drip-free formula is a breeze to apply and stays put through processing ROSE GOLD SILVER ICE PEARL BLUSH PEARL PASTELS• Cuticle-nourishing K-PAK® proteins help condition and protect hair during lifting PEARLPL:10 and up PL:10PASTELS and up PL:10VIforOLE and healthy-lookingT up PL:10 and up results* ROSE GOLD SILVER ICE PEARL BLUSH * Follow with the K-PAK Color Therapy regimen VIOLET ROSE GOLD SILVER ICE BLUSH LOVEPL:10 and up AURAPL:10 and up PL:10PE ARandL up PL:10 and up
PL:10 and up PL:10 and up PL:10 and up PL:10 and up TRUE LAV PERI-WINK PASSION MAUVE HOT KISS LOVE AURA BERRY AMOUR
LOVEPL: and up AURAPL: and up PL: and up PL: and up PL: and up TRUE LAV PERI-WINK PASSION MAUVE HOT KISS THE HOW-TO BERRY AMOUR WHEN TO USE Color Intensity Eraser is mixed with water (H20), or 10 (3%) or 20 (6%) Volume Color Intensity Eraser should be used to deactivate direct TRUE LAV PERI-WINK PASSION MAUVE HOT KISS Veroxide® or LumiShine® developer. Mix onePL: CLEAR and full up ColorPL: Intensity andMIXER up EraserPL: BERRY and packette up PL: AMOUR and up dyePL: and/ semi-permanent up color. It should NOT be used to prelighten with 3 oz of H20, or 10 (3%) or 20 (6%) developer. Using a color brush, apply ONLY hair before a Color Intensity service. For prelightening before an PL: and up PL: and up PL: and up PL: and up PL: and up to hair that has been prelightened and treatedCLEARCLEAR with direct MIXER dyes or semi-permanent initial Color Intensity service, use a Joico lightener (Blonde Life® haircolor. Process for up to 30 minutes at room temperature, checking every Lightening Powder, Blonde Life Crème Lightener, or VeroLight®) 5 minutes until desired result is achieved.CLEAR CLEAThoroughlyR rinse MIXER Color Intensity Eraser to lift hair to the appropriate level to support your Color Intensity from the hair, shampoo with K-PAK® Color Therapy Shampoo, then follow with a shade or design. Eraser should only be used following a proper second color application. Conclude with K-PAKCLEAR Cuticle Sealer (optional) and K-PAK consultation to assess hair’s condition, elasticity, and porosity.** Color Therapy Conditioner. Always do COLORa strand test first. ERASER Do not exceed more than 1 application within a 24 hour period. NOTE: Only recommended for direct dyeUSER / semi-permanent GUIDE haircolor removal. ** Always perform a strand test first Color Intensity Eraser will lift natural pigment.COLOR ERASER COLORUSERWATER GUIDE ERASER USER GUIDE VIOLET WATER ROSE LILAC BLUSH PEARL MIX WITH COLOR INTENSITY REMOVAL CHART
WATER VIOLET ROSE LILAC BLUSH PEARL WATER 10 VOLUME 3 VIOLET (H O) ROSE LILAC BLUSH PEARL 2 10 VOLUME 3 MERMAID INDIGO SAPPHIRE LIMELIGHT ROSE GOLD MAUVE METALLIC AQUA 10 BLVOLUMEUE 3 BLUE AMOUR VIOLET FLOW
MERMAID INDIGO SAPPHIRE LIMELIGHT ROSE GOLD MAUVE METALLIC AQUA BLUE BLUE AMOUR VIOLET FLOW AMETHYST LIGHT ORCHID PINK HOT PINK SOFT PINK TRUE LAV PERI-WINK 10 VOLUME MERMAPURPLIDE PUINDRPLEIGO SAPPHIRE LIMELIGHT ROSE GOLD MAUVE METALLIC AQUA (3%) BLUE BLUE AMOUR VIOLET FLOW AMETHYST LIGHT ORCHID PINK PURPLE PURPLE HOT PINK SOFT PINK TRUE LAV PERI-WINK
AMETHYST LIGHT ORCHID PINK 20PUR VOLUMEPLE PURPLE HOT PINK SOFT PINK TRUE LAV PERI-WINK
20 VOLUMERUBY RED RED PASSION HOT KISS YELLOW SILVER ICE BERRY 20 VOLUME 20 VOLUME RUBY RED RED PASSION HOT KISS YELLOW SILVER ICE (6%) BERRY MAGENTA TITANIUM COBALT PEACOCK METALLIC RUBY RED RED PASSION BLUE HOT KISS GREEN YELLOW PEWTERSILVER ICE BERRY
MAGENTA TITANIUM COBALT PEACOCK METALLIC BLUE GREEN PEWTER
MAGENTA TITANIUM COBALT PEACOCK METALLIC BLUE GREEN PEWTER OUR NEXT DEFYDAMAGE GENERATION OF BOND BUILDING backbar treatment
®
BOND PROTECTING & COLOR PERFECTING TREATMENT DEFY DAMAGE AND DELIVER MIND-BLOWING PERFORMANCE WITH EVERY COLOR INTENSITY® SERVICE Working in tandem to protect hair pre- and post-chemical services, this treatment duo blankets hair with a damage shield that helps safeguard strands from the negative effects of coloring, texturizing, and lightening services.
DEFY DAMAGE PROSERIES 1 DEFY DAMAGE PROSERIES 2 Bond-Protecting Color Optimizer Spray Bond-Strengthening Color Treatment This ultra-dry bond protector instantly helps This intensive treatment helps strengthen shield hair from chemical service damage, bonds and hydrates for damage-resistant, improves color deposit, and provides greater, healthy-looking hair in just one use. more even lift when lightening.
STEP 1: DEFY DAMAGE PROSERIES 1 seeing is believing • SHAKE CAN VIGOROUSLY. Apply to dry hair before color service. • Starting at the back of the head, spray onto two-inch horizontal sections of hair in short bursts. with without • Continue this application method until all sections have been treated. STEP 2: Apply Color Intensity formula of your choice and process as usual. • If you have sections of hair that are more damaged than others, you may reapply ProSeries 1 to those areas for added protection. • Comb through hair to ensure complete and even distribution. STEP 3: Rinse hair thoroughly.
Results may vary STEP 4: Shampoo hair with Defy Damage Protective Shampoo. depending on color history, STEP 5: DEFY DAMAGE PROSERIES 2 porosity, and hair condition. • Apply to damp hair. Leave in for 5 minutes. Rinse. OUR NEXT DEFYDAMAGE GENERATION OF BOND BUILDING at-home care
Protect hair from the ravaging effects of daily heat styling, UV exposure, and pollution with Joico’s Defy Damage® haircare system. From salon to home, our damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can see and feel.
DEFY DAMAGE PROTECTIVE SHAMPOO DEFY DAMAGE This gentle daily cleanser swiftly PROTECTIVE CONDITIONER sloughs away dirt, impurities, and Helps replenish moisture and builds buildup without roughing up the hair resilience without weighing hair down. cuticle or stripping vibrant color.
DEFY DAMAGE DEFY DAMAGE PROTECTIVE MASQUE PROTECTIVE SHIELD Give hair a deep infusion of bond- A true damage defense hero against strengthening protection for less the harsh effects of daily styling and breakage, more protection from heat exposure to UV and environmental styling, and the kind of softness pollution.* Used prior to styling, hair and shine you can see and feel on is fortified inside and out. contact. * Laboratory tested using pollution particles
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