PRODUCT KNOWLEDGE GUIDE INTO THE RAINBOW Discover a dazzling spectrum of bold, brilliant color SHADE PALETTE with Joico® Color Intensity®—our intensely concentrated pigments designed to help you create wow-worthy results BOLD SHADES PL = that last up to 20+ shampoos.* BOLDIntense vibrancy that lasts up to 20+ shampoos* PRELIGHTEN BOLDRUBY RED AMETHYST SAPPHIRE COBALT Color Intensity’s intermixable formula can be applied RED MAGENTA PURPLE INDIGO BLUE BLUE straight from the tube, or mixed and mingled to your heart’s RUBY RED AMETHYST SAPPHIRE COBALT PL:7 and up PL:7RE andD up PL:7MAGEN andTA up PL:7PUR andPLE up PL:7IND andIGO up PL:7BL andUE up PL:7BL andUE up content for endless creative possibilities. Bonus benefit: BOLD BOLDKELLY MERMAID PL:7 and up PL:7TRU Eand BL UEup PL:7PEACOC and Kup PL:7 and up PL:7ORCH andID up PL:7PI andNK up PL:7HOT and PINK up NO DEVELOPER REQUIRED! BOLDGREEN GREEN BLUE RUBY RED AMETHYST SAPPHIRE COBALT BOLD RED MAGENTA PURPLE INDIGO BLUE BLUE RUBKELY LYRE D PEACOCK AMERMAMETHYSTID SAPPHIRE COBALT PL:8 and up PTRUL:8RE Eand BLD UEup PL:MA9GEN andTA up PL:PUR9 andPLE up PL:ORCHIND9 andIGOID up PL:9BLPI andNKUE up PL:HO9BLT and PIUENK up RUBGREEY REND GREEN AMEBLTHYSTUE SAPPHIRE COBALT RED MAGENTA PURPLE INDIGO BLUE BLUE PL:7 and up PL:7 and up PL:7 and up PL:7AME THYSTand up PL:7 and up PL:7 and up PL:7 and up RUBY RED RED MAGENTA INDIGO SAPPHIRE COBALT WHY YOU’LL LOVE IT PURPLE PL:7BL andUE up PL:7BL andUE up PPL:7L:YELLO8 andandW upup PPL:7LIMELIGHTL:8 andand upup PL:PL:7AQUA9 and up PL:PL:7SOF9 Tand PINK up PL:PL:7LI9 GHandT up PL:TITAN9 andIU Mup PL:9 and up PL:7 and up PL:7 and up PL:7FLOW and up PL:7 and up PL:7PU RPLEand up PL:7 and up PL:7 and up KELLY MERMAID • Intense vibrancy that lasts up to 20+ shampoos* TRUE BLUE PEACOCK ORCHID PINK HOT PINK ® PL:7GKELREE andLYN up PL:7 and up PL:7PEACOCGR andEEN Kup PL:7MERMABL andUEID up PL:7 and up PL:7 and up PL:7 and up YELLOW TRULIMELIGHTE BLUE AQUA SOFT PINK ORCHLIGHTID TITANPINKIUM HOT PINK • Helps reconstruct with Quadramine Complex for healthy- PL:GKEL9REE andLYN up PL:9 and up PL:GRFLOW9 andEEN up PL:10MERMABL andUEID up PL:10PURPLE and up PL:10 and up TRUE BLUE PEACOCK ORCHID PINK HOT PINK GREEN GREEN BLUE PL:KEL8 andLY up PL:8 and up PL:9 and up PL:MERMA9 andID up PL:9 and up PL:9 and up PL:9 and up looking hair after every color service TRUE BLUE PEACOCK ORCHID PINK HOT PINK PPL:L:G89REE andandN upup PPL:L:89 andand upup PL:GR9 andEEN up PL:10PL:9BL and andUE up up PL:10PL:9 and and up up PL:10PL:9 and and up up PL:9 and up • Naturally conditioning Kukui Nut Oil leaves hair silky smooth METALLICPL:8 and up PL:8 and up PL:9 and up PL:9 and up PL:9 and up PL:9 and up PL:9 and up METALLICYELLOW LIMELIGHT SHADESAQUA SOFT PINK LIGHT TITANIUM PL:8 and up PL:8 and up PL:FLOWAQUA9 and up PL:9 and up PL:PULI9 GHRPLEandT up PL:9 and up PL:9 and up and shiny Lustrous,YELLOW multidimensionalLIMELIGHT FLOW metallicsSOFT PINK that lastPURPLE up to 15TITAN shampoos*IUM METALLIC AQUA LIGHT MEYELLOTALLWIC LIMELIGHTMETALLIC FLOW SOFT PINK PURPLE TITANIUM PL:PE9WT andER up PL:V9IO andLET up PL:9 and up PL:10 and up PL:10 and up PL:10 and up • Intermixable shades = endless creative possibilities YELLOW LIMELIGHT AQUA SOFT PINK LIGHT TITANIUM PL:9 and up PL:9 and up PL:FLOW9 and up PL:10 and up PL:10PURPLE and up PL:10 and up PL:ME9T andALL ICup PL:ME9T andALL ICup PL:9 and up PL:10 and up PL:10 and up PL:10 and up PL:10PEWT andER up PL:10VIO andLET up DIFFERENT STROKES FOR DIFFERENT LOOKS METALLICPL:9 and up PL:9 and up PL:9 and up PL:10 and up PL:10 and up PL:10 and up METALLIC POWERPL:10 and up PL:10 PASTELS and up • Horizontal slices = Maximum color visibility on the surface METALLIC METALLIC METALL IC METALLICMEPETWTALLERIC MEVIOTALL LETIC • Vertical slices = Minimal bursts of color POWERMEPEROSTWTALLEERIC MEVPASTELSLIIOTLAALL LECTIC • Diagonal slices = Visible-yet-diffused color effect PEWTER VIOLET POWERPL:10MET ALLandIC up PL:10ME TPASTEL ALLand IC up SHADES PL:10PEROSWT andEER up PL:10VLIIOLA andLECT up • Mix-and-match foil placement = Very dramatic results PL:10 and up PL:10 and up Creamy, luxurious pastels that last up to 10 shampoos* • Clear Mixer allows you to control the intensity of each shade POWERPL:10 and up PL:10 PASTELS and up POWERPEARLPL:10 and up PL:10PASTELS PASTELS and up ROSE LILAC POWER PASTELSVIOLET EASY DOES IT PEARLROSEROS GOE LD PASTELSSILVLIERLA CICE BLUSH ROSE LILAC PEARL Step 1: Apply to clean, dry hair (¼-inch from the scalp). PL:10 and up PL:10 and up PL:10ROS andE up PL:10LILA andC up VIOLET PL:ROSE10 andGOLD up PL:10SILVER and ICE up PL:10PE ARandL up PL:10BLUSH and up Step 2: Process for 20 minutes. PEARLPL:10 and up PL:10PASTELS and up PEARLPL:10 and up PL:10PASTEL and up SHADES LOVEPEARLPL:10 and up AURA PL:10PASTELS and up PL:10 and up PL:10 and up PEARL PASTELSVIOLET Step 3: Rinse well with cold water for several minutes, rinsing ROSE GOLD SILVER ICE BLUSH VIPEOLEARLT PEARLROSE GOLD PASTELSSILVER ICE BLUSH each color separately. LOVE AURA VIPEOLEARLT ROSETRUE GO LAVLD SIPERI-WINKLVER ICE PASSION MAUVEBLUSH HOT KISS BERRYPEARL AMOUR PL:10 and up PL:10 and up PL:10VIOLE andT up PL:10 and up ® ROSE GOLD SILVER ICE BLUSH PL:10 and up PL:10 and up PL:10PE ARandL up PL:10 and up Step 4: Shampoo with K-PAK Color Therapy. Apply K-PAK Cuticle PASSION MAUVE TRUE LAV PERI-WINK PL:HOT8 and KISS up Sealer, then rinse. Finish with K-PAK Hydrator. PL:PL:910 andand up up PL:10PL:9 and and up up PL:10PL:8BERRY and and upup PL:10PL:9AMOUR and and up up LOVEPL:10 and up AURAPL:10 and up PL:10 and up PL:10 and up • Do not mix with Vero K-PAK Color, Vero K-PAK Chrome, +LOVELOVEPL:9 and up AURAAURAPL:9 and up SHADESPL:8 and up PL:9 and up PL:8 and up CLEAR MIXER TRUE LAV PERI-WINK PASSION MAUVE HOT KISS LOVE AURA BERRY AMOUR LumiShine, or Blonde Life shades. TRUE LAV PERI-WINK PASSION MAUVE HOT KISS BERRY AMOUR +CLEARTRUECLEA LAVR PERI-WINK MIXERPASSION MAUVE HOT KISS BERRY AMOUR • Wear gloves to avoid staining. PL:9 and up PL:9 and up PL:8 and up PL:9 and up PL:8 and up TRUE LAV PERI-WINK PASSION MAUVE HOT KISS PL:9 and up PL:9 and up PL:8BERRY and up PL:9AMOUR and up PL:8 and up • After lightening, tone hair with Vero K-PAK Color, PL:9CLEA andR up PL:9 and up PL:8 and up PL:9 and up PL:8 and up +PL:9 and up PL:9 and up PL:8 and up PL:9 and up PL:8 and up Vero K-PAK Chrome, LumiShine Demi-Liquid, LumiShine +CLEAR MIXER Demi-Permanent, or Blonde Life Quick Tone shades to create the +CLEAR MIXER +CLEARCLEAR MIXER ideal base for vibrancy. COLORCLEARCLEAR MIXER ERASER USERCLEAR GUIDE CLEAR * Bold shades last up to 20 shampoos, Metallic shades up to 15 shampoos, and Power and Pearl Pastel COLOR ERASER shades up to 10 shampoos. Color longevity also depends on daily care habits, hair history, and texture WATERUSER GUIDE COLORWATER ERASER VIOLET COLORUSER GUIDE ERASERROSE LILAC BLUSH PEARL USER GUIDE VIOLET USERCOLOR GUIDE ERASERROSE LILAC BLUSH PEARL 10USERWATER VOLUME GUIDE (3%) WATER VIOLET 10 VOLUME (3%)ROSE LILAC BLUSH WATER VIPEOLEARLT ROSE LILAC BLUSH MERMAID INDIGO SAPPHIRE LIMELIGHT ROSE GOLD MAUVEVIPEOLEARLT METALLIC AQUA BLUE ROSBLUEE LILAC BLUSH AMOURPEARL VIOLET FLOW VIOLET ROSE LILAC BLUSH PEARL MERMAID INDIGO SAPPHIRE LIMELIGHT ROSE GOLD MAUVE METALLIC AQUA 10 BLVOLUMEUE (3%)BLUE AMOUR 10 VOLUME (3%) VIOLET FLOW 10AME VOLUMETHYST LIGHT (3%)ORCHID PINK PURPLE PURPLE HOT PINK SOFT PINK TRUE LAV PERI-WINK 10MERMA VOLUMEID (3%)SAPPHIRE AMETHYST ILINDGHIGOT LIMELIGHT ROSE GOLD MAUVE METALLIC AQUA BLUE ORCHBLUEID PINK HOT PINK SOFAMOURT PINK TRUE LAV PERI-WINK MERMAPURPLIDE PURPLE SAPPHIRE MAUVE MEVIOTALLLETIC FLOWAQUA BLUE INDIGO BLUE LIMELIGHT ROSE GOLD MERMAID INDIGO SAPPHIRE LIMELIGHT ROSE GOLD AMOURMAUVE MEVIOTALLLETIC FLOWAQUA BLUE BLUE AMOUR VIOLET FLOW MERMAID SAPPHIRE MAUVE INDIGO LIMELIGHT ROSE GOLD METALLIC AQUA 20 BLVOLUMEUE (6%)BLUE AMOUR VIOLET FLOW AMETHYST LIGHT ORCHID PINK PURPLE PURPLE HOT PINK SOFT PINK TRUE LAV PERI-WINK AMETHYST LIGHT ORCHID PINK PURPLE PURPLE HOT PINK SOFT PINK TRUE LAV PERI-WINK AMETHYST LIGHT ORCHID PINK 20PUR VOLUMEPLE PURPLE (6%) HOT PINK SOFT PINK TRUE LAV PERI-WINK RUBY RED RED PASSION HOT KISS YELLOW SILVER ICE AMETHYST LIGHT ORCHID PINK PURPLE PURPLE BERRY HOT PINK SOFT PINK TRUE LAV PERI-WINK RUBY RED RED PASSION HOT KISS YELLOW SILVER ICE BERRY 20 VOLUME (6%) 20 VOLUME (6%) COBALT MAGENTA TITAN IUM PEACOCK METALLIC 20 VOLUME (6%) BLUE GREEN PEWTER 20 VOLUMERUBY RED (6%)RED PASSION COBALT HOT KISS YELLOW SILVER ICE MAGENTA TITANIUM BERRY PEACOCK METALLIC RUBY RED RED PASSION BLUE HOT KISS GREEN YELLOW PEWTERSILVER ICE RUBY RED RED PASSIONBERRY HOT KISS YELLOW SILVER ICE BERRY RUBY RED RED PASSION HOT KISS YELLOW SILVER ICE BERRY MAGENTA TITANIUM COBALT PEACOCK METALLIC BLUE GREEN PEWTER MAGENTA TITANIUM COBALT PEACOCK METALLIC BLUE GREEN PEWTER MAGENTA TITANIUM COBALT PEACOCK METALLIC BLUE GREEN PEWTER MAGENTA TITANIUM COBALT PEACOCK METALLIC BLUE GREEN PEWTER MIXOLOGY CUSTOMMIXOLOGY FORMULAS CUSTOM FORMULAS SILVER LILAC ICE ROSE PEARL 3 PARTS SILVER ICE 1 PART LILAC SILVER ROSE ICE + + 1 PART ROSE GOLD TULIP 2 PARTS ROSE ROSE GOLD SILVER ROSE ICE SILVER 3 PARTS SILVER ICE LIGHT ICE PURPLE PEARL + 1 PART BLUSH ELECTRIC 1 PART LIGHT PURPLE ICE SILVER ELECTRIC PINK ICE + + 1 PART VIOLET PEARL GRAPE 2 PARTS PINK + ROSE GOLD VIOLET BLUSH SILVER PINK PEARL ICE 1 PART ROSE GOLD PEACOCK SAPPHIRE GREEN BLUE 2 PARTS PEACOCK GREEN SHAMROCK + 1 PART SAPPHIRE BLUE PEACOCK TECHNO INDIGO GREEN 1 PART KELLY GREEN + + VIOLET 2 PARTS INDIGO 1 PART YELLOW YELLOW KELLY INDIGO GREEN CLEAR 3 PARTS CLEAR