Investor Day Presentation September 2020 Important Disclosures This Presentation may include certain forward-looking statements, including, without limitation, statements concerning the conditions of our industry and our operations, performance, and financial condition, including, in particular, statements relating to our business, growth strategies, product development efforts, and future expenses. Forward-looking statements can be identified by words such as ‘‘anticipates,’’ ‘‘intends,’’ ‘‘plans,’’ ‘‘seeks,’’ ‘‘believes,’’ ‘‘estimates,’’ ‘‘expects,’’ and similar references to future periods, or by the inclusion of forecasts or projections. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy, and other future conditions. Because forward-looking statements relate to the future, by their nature, they are subject to inherent uncertainties and risks (some of which are beyond our control) and changes in circumstances or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. As a result, our actual results may differ materially from those contemplated by the forward-looking statements. Except as required by law, we are under no obligation to, and expressly disclaim any obligation to, update or alter any forward-looking statements whether as a result of any such changes, new information, subsequent events or otherwise. Market data and industry information used throughout this Presentation are based on management’s knowledge of the industry and the good faith estimates of management. We also relied, to the extent available, upon management’s review of independent industry surveys and publications and other publicly available information prepared by a number of third party sources. All of the market data and industry information used in this Presentation involves a number of assumptions and limitations, and you are cautioned not to give undue weight to such estimates. Although we believe that these sources are reliable, we cannot guarantee the accuracy or completeness of this information, and we have not independently verified this information. While we believe the estimated market position, market opportunity and market size information included in this presentation are generally reliable, such information, which is derived in part from management’s estimates and beliefs, is inherently uncertain and imprecise. Projections, assumptions and estimates of our future performance and the future performance of the industry in which we operate are necessarily subject to a high degree of uncertainty and risk due to a variety of factors. These factors could cause results to differ materially from those expressed in our estimates and beliefs and in the estimates prepared by independent parties. You should not construe the contents of this Presentation as legal, tax, accounting or investment advice or a recommendation to take (or refrain from taking) any particular action. You should consult your own counsel and tax and financial advisors as to legal and related matters concerning the matters described herein. This Presentation also contains certain Non-GAAP financial measures (“Non-GAAP Measures”). We use Non-GAAP Measures to clarify and enhance understanding of past performance and prospects for the future, such as Adjusted EBITDA, Free Cash Flow, certain Pro Forma Results and Net Debt among others. The Non-GAAP Measures presented in this presentation may not comply with Securities and Exchange Commission (“SEC”) rules governing the presentation of Non GAAP financial measures. The Non-GAAP Measures presented herein are not measurements of our financial performance under U.S. GAAP, have limitations as analytical tools and should be considered in addition to, not as a substitute for, or superior to, financial measures calculated in accordance with U.S GAAP. We encourage investors to review our financial statements in their entirety and caution investors to use U.S. GAAP measures as the primary means of evaluating our performance, value and prospects for the future and Non-GAAP measures as supplemental measures. Reconciliation tables of the most comparable GAAP financial measure to the Non-GAAP Measures used in this presentation are included with the financial tables at the end of this presentation. Financial results as of 2nd Quarter 2020, FY 2019 and FY 2018 presented herein were prepared in accordance with ASC 606 “Revenue Recognition” and ASC 842 “Leases”. However, prior periods were not adjusted and continue to be reported in accordance with previously applied ASC 605 and ASC 840, for revenue recognition and leases respectively. Please note We have filed a registration statement (including a prospectus) with the SEC for the listing to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents that Thryv has filed with the SEC for more complete information about Thryv and its common stock. You may obtain these documents for free by visiting Edgar on the SEC website at www.sec.gov. The registration statement relating to our common stock has not yet become effective and the shares of common stock may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This Presentation shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of these securities in any jurisdiction in which the offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities law of any such jurisdiction. 2 1 2 3 Product Overview Thryv, Inc. Product Overview Snapshot Marketing SaaS Joe Walsh Services Gordon Henry Joe Walsh Agenda 4 5 6 Investment Financial Q&A Highlights Overview Joe Walsh & Paul Rouse Paul Rouse 3 Presenters Joe Walsh Paul Rouse Gordon Henry Chief Executive Officer Chief Financial Officer Chief Strategy Officer Joined Thryv as CEO and Joined Thryv from Apple and Eve, Joined Thryv from Walsh Partners, president in October 2014. LLC, where he served as the where he served as senior advisor. He is charged with leading chief financial officer for one of Prior to his tenure at Walsh Partners, the overall company strategy the largest privately held juice Gordon was vice president and and operations. companies in the United States. general manager at Deluxe Corp. 4 Thryv Snapshot 5 Thryv Holdings, Inc. – Who & Where We Are Leading SMB Marketing Solutions Provider With Scaled SaaS CRM Offering Thryv, Inc. (LTM ending Q2 2020) Coast-to-Coast Footprint $1.3bn $452mm 35% LTM Net Revenue LTM Adj EBITDA Adj EBITDA Margin ~44,000 ~360,000 ~1,300 Total Sales SaaS Clients Total Clients Related Employees 48 Dallas, TX 2,432 States of operation HQ Employees 6 Note: “LTM” indicates last 12 months. For non-GAAP reconciliation please see Appendix Full Suite Of Marketing Solutions Today Marketing Services SaaS Print Revenue: $127mm (10% of total) LTM Revenue: $551mm Internet Yellow Clients: 44k (43% of total) Pages (IYP) Clients: 285k LTM Revenue: Paid placement in official $308mm (24% of total) telco-branded print yellow Clients: 145k page directories tailored Subscription-based to each local market display ads and online Platform local business listings services Small business management software platform that offers Presence/Other an all-inclusive, flexible Search Engine LTM Revenue: operating;/ solution Marketing $100mm (SEM) (8% of total) Clients: 42k LTM Revenue: $201mm Online Listings (16% of total) Management, Websites, Display Ads Clients: 21k Add-Ons and Search Engine Paid placement Optimization (SEO), Add-ons such as integrated in search engine along with Video and lead generation/management, results other legacy digital SEO tools, and other services products 7 Note: LTM ending Q2 2020 net revenue and client counts. Clients may purchase multiple products and therefore be counted multiple times. A Strong History Of Value Creation 2013 2014 – 2015 2016 2017 Super Media / 2018 – Present Management Dex Hub Acquisition DexOne Merger Acquisition and integration of YP Merger formed Holdings. Highly FCF generative business. one of the Current Launched Thryv, Inc. has generated over $1.1bn1 largest local management DexHub (now in cumulative FCF from 2017 thru Q2 2020 marketing joined Dex called Thryv) – Acquisition solutions Media. a local business created a nation- wide platform companies. automation Fully integrated acquisitions. platform. and unlocked Strategic focus hundreds in Geographic on controlling millions of focus on the variable costs Restructured dollars of cost Built and grew SaaS products and Northeast, and building balance sheet, synergies. services. Midwest, digital emerged Thryv, Inc. Mountain and marketing. 1.5x levered. +31% CAGR FY17 – FY19 West regions. Fully integrated within Marketing Services. Current management team has led strong financial performance through business transition. Note: On July 15, 2019, DexYP announced corporate name change to Thryv, Inc. 8 1. Pro forma for acquisition of YP on June 30, 2017. Thryv, Inc. Local Sales Footprint Midwest Northeast • One of the largest local sales forces for SMBs West 3 • Large installed customer 1 2 base to transition into SaaS services South 4 • Long-standing relationships with SMBs Among the Largest Salesforces Premise Sales Telephone/Lead Generation Sales in the Nation1 Region # of Business Advisors