Le Tourisme De Croisière

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Le Tourisme De Croisière Dossier Les grands équipements touristiques Le tourisme de croisière Alain A. Grenier Chaque année, environ 16 millions de personnes participent à l’une des 30 000 croisières (fluviales ou océaniques) offer- tes dans quelques 2000 destinations dans le monde. De ce nombre, 9,6 millions de passagers participent à une croisière océanique (OMT, 2003 : 27). Une flotte de plus de 339 navires, pouvant accommoder de 50 à 4000 passagers à la fois, répond ainsi à la demande (Ward, 2007 : 14, 18 ; Ebersold, 2004). La croissance annuelle moyenne de 7,6 % du nombre de croisié- ristes sur le marché nord-américain (OMT, 2003 : 28) se traduit par une augmenta- tion du nombre de navires, mais aussi des Illustration 1 : Le Carnival Splendor. ports de mer et des destinations visitées. Photo : Andy Newman, Carnival Cruise Lines. À la fin de la première décennie du XXIe siè- cle, la demande en Amérique du Nord et en Europe dépassera les 13 millions de aujourd’hui plus que jamais la suprématie La croisière : un concept passagers (OMT, 2003 : 27). Quoique tra- technologique et le goût des loisirs et du Avant d’être une forme de vacances, la croi- ditionnellement orientée vers le marché luxe. Jadis mandatés pour les grandes tra- sière est d’abord et avant tout un concept américain, l’industrie de la croisière se versées intercontinentales, les paquebots qui, comme le montre l’illustration 2, entre- déploie de plus en plus en Europe, mais (longtemps les seuls moyens de franchir mêle tourisme et loisirs, voyage (déplace- aussi en Amérique du Sud, en Asie et vers les océans) ont failli ne pas survivre à la ment) et un mode de transport (Lois et al., des marchés hyper spécialisés comme les commercialisation du transport aérien à la 2004 : 94). Le concept naît de la rencontre de régions polaires (Antarctique en tête). En fin des années 1950. Réorientés pour se préoccupations quant au type de transport, fait, l’industrie ne connaît de limites que consacrer aux voyages de plaisir, les navi- au type d’élément transporté (on distinguera celles que lui imposent ses infrastructures, res de croisière ont depuis conquis tous le transport de marchandises et celui de pas- en mer (les navires, leur nombre et leur les océans et toutes les mers du monde, sagers), ainsi que du ou des buts recherchés capacité de charge) et au sol (installations de la Méditerranée à la Caraïbe ; du pôle (on distinguera entre les navigations com- portuaires et aéroportuaires et autres ser- Nord aux côtes antarctiques. En fait, le merciale, civile et militaire ; dans le secteur de vices locaux – attractions et restauration). secteur du tourisme de croisière enregis- la navigation civile, on distinguera entre l’uti- tre la plus forte croissance de l’industrie lisation d’un navire dans le but de surmonter Le navire de croisière fascine. Pas surpre- touristique mondiale. un obstacle géographique – la traverse d’un nant, ces complexes touristiques consti- plan d’eau, et celui d’une expérience nauti- tuent les plus grandes infrastructures À partir d’une revue de littérature ainsi que que à des fins ludiques – la croisière). mobiles de fabrication humaine (ill. 1). des observations-participantes de l’auteur, Symboles du perfectionnement de l’ingé- cet article offre un tour d’horizon de l’évolu- Dans le cas des séjours transocéaniques (la nierie et du besoin humain de conquête tion de l’industrie des croisières, y compris traverse), le passager utilisait jadis le navire au-delà des continents, ils marient de ses tendances et de ses défis. pour se déplacer entre deux points séparés 36 Téoros Été 2008 Les grands équipements touristiques Dossier Illustration 2 remettre à plusieurs organismes regroupant (phénomène à l’intérieur du phénomène) Structure et relations de marché les voyagistes pour obtenir un portrait juste voient un nombre important d’auteurs (une du tourisme de croisière de cette industrie. En Amérique du Nord, cinquantaine) étudier le phénomène sous la Cruise Lines International Association divers angles1. (CLIA) constitue l’une des principales voix de l’industrie, tandis que la Passenger Ship Les études sociologiques sur l’expérience Association (PSA) couvre l’Europe. Pour sa des visiteurs arrivent en dernier. D’une part, part, GP Wild International couvre le reste du la société actuelle tend à favoriser davan- monde. Quant à l’Association of Antarctic tage l’individu (dans son originalité et/ou Tour Operators (IAATO), elle compile les don- sa marginalité) plutôt que le groupe. La nées pour le territoire polaire austral. reproduction à grande échelle de plusieurs comportements de voyage (lors des croisiè- Du côté des études qualitatives, il reste res) similaires à ceux documentés dans les beaucoup à faire. Malgré l’ampleur du autres grandes infrastructures touristiques phénomène, les études sur le tourisme contribue sans doute également à ce que Source : Lois et al. (2004 : 93). de croisière viennent tardivement. Yarnal le navire soit ignoré comme environnement (2004 : 353) estime que la croisière a long- propice aux grandes études du tourisme. Il par des océans (l’Europe et l’Amérique, par temps été boudée dans les rangs univer- faut dire aussi que, par sa mobilité, la croi- exemple). On retrouvait de telles liaisons sur sitaires. Essuyant les contrecoups d’une sière, contrairement aux autres produits du tous les grands océans (Atlantique, Pacifique image négative, au même titre que le tou- tourisme, nécessite des enquêtes de terrain et Indien) ainsi qu’entre l’Europe et l’Orient risme de masse, la croisière est ainsi repous- coûteuses et difficiles à financer. En outre, via le Canal de Suez. Ces traversées permet- sée dans la hiérarchie des sujets de calibre l’étude du tissu social, lorsque l’acteur est taient le transport du cargo, mais aussi des scientifique. Au meilleur des connaissances en vacances, n’est pas facile à réaliser. Elle passagers, des migrants, des travailleurs et, de l’auteur, une seule revue scientifique a nécessite la méthode d’observation partici- plus rarement, des voyageurs. Le paquebot consacré un numéro entier au phénomène pante, de longue haleine et, encore une fois, est ainsi la continuation du chemin de fer, per- de la croisière (le défunt Journal of Tourism à des coûts élevés. mettant la liaison de deux destinations par la Studies, en 1996). Cette édition apporte un voie des mers. L’arrivée de l’aviation civile, et premier éclairage sur une industrie en pleine Quelques études pionnières permettent l’accélération de la mobilité qu’elle engendre, expansion. D’autres études suivent ensuite néanmoins de tracer une première esquisse rend le paquebot futile. Sans raison d’être, il par vagues. Quelques chercheurs (Douglas de la vie de croisière. Ainsi, Grenier (2004) se réinventera, s’attardant au divertissement et Douglas, 1996 ; Dwyer et Forsyth, 1998) s’intéresse à la relation entre les croisiéristes des passagers, non plus entre deux points, se penchent sur les aspects économiques et l’environnement naturel (polaire), tandis que mais en multipliant les escales de décou- du phénomène. Certains (Ritter et Schaffer, Petrick (2004), Douglas et Douglas (1999), vertes dans des destinations exotiques. Le 1998 ; Wood, 2000) documentent l’aspect Yarnal (2004), Graburn (2001) et Yarnal et concept qui en résulte transforme le navire environnemental de la croisière. Le volet mar- Kerstetter (2005) se penchent sur les com- en destination de vacances : c’est la nais- keting fait aussi l’objet d’un certain intérêt portements de groupe sur les navires. sance de la croisière. (Douglas et Douglas, 1996 ; Teye et Leclerc, 1998 ; Wood, 2000 ; Petrick et al., 2007). D’autres ouvrages, plus généralistes, appor- Pour des fins statistiques, certaines contrain- Weaver (2005) se préoccupe par ailleurs tent aussi un éclairage particulier et fort tes sont parfois établies pour circonscrire le du phénomène de « McDonalisation » de la utile à l’analyse de l’industrie des croisières. phénomène de la croisière, comme la taille croisière. La question, controversée, est de Dickinson et Vladimir (1996) décrivent l’évo- du navire, le type de plan d’eau utilisé (lac, savoir si les produits offerts par l’industrie lution et la contribution de Carnival Cruise rivière, fleuve, mer ou océan) ou encore une de la croisière ont tendance à l’homogénéi- Lines dans le rajeunissement de l’image (et durée déterminée du passage à bord. Pour sation ou au contraire à la différenciation. de la clientèle) de la croisière. Cudahy (2001), les fins de cet article, la croisière est définie Ce débat ne fait que commencer. Mancini (2004) et Gibson (2006) proposent comme le transport organisé d’un groupe des ouvrages d’analyse sur divers aspects (masse) de voyageurs par voie maritime, à D’autres aspects sont aussi étudiés, de la croisière et de ses services. des fins ludiques. comme l’impact des croisières sur les peti- tes communautés maritimes (Wilkinson, Ce que la plupart de ces recherches ont Revue de littérature 1999 ; Jaakson, 2004). La sécurité est en commun est l’étude d’une facette de la L’étude de la croisière par l’approche quan- au compte des nouveaux thèmes abor- croisière liée aux retombées économiques, à titative présente certains problèmes. La croi- dés en relation avec l’espace touristique la vente (marketing) ou, plus récemment, à sière transcendant les frontières, son industrie maritime. C’est le cas de Lois et al. (2004) l’expérience. Les aspects externes de la croi- ne possède pas d’organisme unique chargé et de Jabour (2007). Enfin, le développe- sière – sécurité physique et environnemen- de la collecte des données. Il faut ainsi s’en ment et la montée des croisières polaires tale – restent encore à être abordés. Été 2008 Téoros 37 Dossier Les grands équipements touristiques De transocéanique à navire vapeur révolutionne le transport terrestre Deux éléments sont intimement liés au suc- de croisière en Angleterre, pays de la révolution indus- cès ou à l’échec des grands projets de trans- L’eau couvre plus de 70 % de la surface trielle (fin du XVIIIe siècle).
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