Understanding the Crowd: Ethical and Practical Matters in the Academic Use of Crowdsourcing B David Martin1, Sheelagh Carpendale2, Neha Gupta3( ), Tobias Hoßfeld4, Babak Naderi5, Judith Redi6, Ernestasia Siahaan6, and Ina Wechsung5 1 Xerox Research Centre Europe, Meylan, France 2 University of Calgary, Calgary, Canada 3 University of Nottingham, Nottingham, UK
[email protected] 4 University of Duisburg-Essen, Duisburg, Germany 5 TU Berlin, Berlin, Germany 6 Delft University of Technology, Delft, The Netherlands 1 Introduction Take the fake novelty of a term like “crowdsourcing” – supposedly one of the chief attributes of the Internet era ... “Crowdsourcing” is certainly a very effective term; calling some of the practices it enables as “digitally distributed sweatshop labor” – for this seems like a much better description of what’s happening on crowdsource-for-money platforms like Amazon’s Mechanical Turk – wouldn’t accomplish half as much” [34]. In his recent book “To Save Everything, Click Here” [34] Evgeny Morozov pro- duces a sustained critique of what he calls technological solutionism.Hiskey argument is that modern day technology companies, often situated in Silicon Valley, are increasingly touting technological innovation as the quick route to solving complex and thus far relatively intractable social and societal problems. He documents how in many cases the technologies simply do not deliver the wished for result, meaning that this trend ends up as little more than a mar- keting exercise for new technologies and gadgets. A related phenomenon is one where a technology innovation, that may be of little or ambiguous social merit is presented in a way that it is value-washed – given a positive social-spin, and marketed as something inherently virtuous when, once again the situation is far from clear.