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DB Swiss Fundraising Bern 08-06-12.Pptx 4. SwissFundraisingDay 2012, Bern «Zukunft Wirtschaft & Gesellschaft und Auswirkungen auf das Fundraising» Dr. David Bosshart I 855©GDI Freitag, 8. Juni 2012 Diese Präsentation ist urheberrechtlich geschützt. Jede Art des Vervielfältigens ist verboten. Wiedergaben sind nur mit schriftlicher Bewilligung des Autors erlaubt. This presentation is protected by copyright. Any form of copying is prohibited. Reproduction is permitted only subject to the written consent of the author. Die digitale Welt ist längst da . Können Sie: - Relevanter und bedeutungsvoller werden für mehr und mehr Kunden - Scale und Scope neu definieren - Sich anpassen an ein viel vernetzteres Umfeld und mit einem viel breiteren Set von Wettbewerbern umgehen, die Sie bislang noch nicht hatten - Definieren, wofür Sie stehen, weil klare substantielle Werte wichtiger denn je werden (Wofür stehen wir? Warum?) - Diversity managen, und zwar von Alter, Geschlecht, Nationen, Wünschen . - Kooperieren & mit neuen Partnerschaften umgehen (Frenemies, Freemium) - Flexibler werden bezüglich Kunden/Stakeholder Interaktion - Umgehen mit steigender Transparenz, Feedbackorientierung 1 GDI Gottlieb Duttweiler Institute Langhaldenstrasse 21 P.O. Box 531 CH-8803 Rüschlikon/Zurich Fon +41 44 724 61 11 www.gdi.ch [email protected] / photostream /o/in/ sizes /6246939024/ surisun / photos / www.flickr.com http:// 3 Welten, die sich heute überlappen 1. Industriekapitalismus + Wohlfahrtsstaat (Friedensraison – bis 1970er) 2. Finanzmärkte + Philanthrokapitalismus („Giving back“ – seit 80er) 3. Wissenskapitalismus + Social Networks (Sharing Economy, Fairness – ab 10er) 2 GDI Gottlieb Duttweiler Institute Langhaldenstrasse 21 P.O. Box 531 CH-8803 Rüschlikon/Zurich Fon +41 44 724 61 11 www.gdi.ch [email protected] Handlungsbedarf - 3 Ebenen der WS – wie weiter? - Bildungsinnovationen - Soziale Innovationen - Finanzmarktinnovationen - Demokratisierung Risk Management - Empathic Tech Was heisst “Social” in der digitalen Welt? Verliererbegriff der 90er & 00er wird Kultbegriff in den 10ern • Einsames Individuum vs. Beziehung, „Verlinkung“ • Einsamer Konsum / Konsument vs. Teilen und Verteilen • Besitzen vs. Benützen • People vs. Places • Marketing vs. Societing • Kundenbindung vs. Kundenverbindung • Access denied / Exklusion vs. Zugang / Inklusion 3 GDI Gottlieb Duttweiler Institute Langhaldenstrasse 21 P.O. Box 531 CH-8803 Rüschlikon/Zurich Fon +41 44 724 61 11 www.gdi.ch [email protected] Zuckerberg’s Law of Sharing States that Sharing Activity Will Double each Year -video-chat/ for - skype -taps- facebook /8301-17939_109-20076874-2/ news.cnet.com http:// „Everything that can be shared ! will be shared“. Kevin Kelly • Car Sharing • Ride Sharing • Bike Sharing • Room/Space Sharing • Land Sharing • Resource Sharing • Clothing Swap • Co-Working, Co-Production • Barter-Networks 4 GDI Gottlieb Duttweiler Institute Langhaldenstrasse 21 P.O. Box 531 CH-8803 Rüschlikon/Zurich Fon +41 44 724 61 11 www.gdi.ch [email protected] Top Benefits des Teilens Rationale Benefits • Finanziell – Geld sparen • Umwelt – gut für die Umwelt • Lifestyle – gibt mehr Flexibilität • Lifestyle – ist praktisch • Ausprobieren – gibt Zugang zu Gütern und Diensleistungen Emotionale Benefits • Grosszügigkeit – Ich kann mir und anderen helfen • Gemeinschaft – Wertschätzung und Zugehörigkeit • Lifestyle – Ich bin smart • Lifestyle – Ich zeige mehr Verantwortung • Kultur – Ich bin Teil einer neuen Bewegung www.collaborativeconsumption.com http:// 5 GDI Gottlieb Duttweiler Institute Langhaldenstrasse 21 P.O. Box 531 CH-8803 Rüschlikon/Zurich Fon +41 44 724 61 11 www.gdi.ch [email protected] Social Finance: Re-inventing Financial Services Online/Mobil beschleunigt & verstärkt Veränderungen Start ups / Nischen vs. grosse Superstrukturen Beziehungen / Social Capital / Skilled Communication Demokratisierung, Vernetzung, „Stabilisierung“ Zugang: Einfacher, direkter, verbindlicher, bottom up Positiver Mindset und Energie für neue Wege Innovationen: US vor Europa Social Finance / Social Banking – „We Are the Bank“ • Transparency • Peer-to-peer banking • Risk Sharing / Risk Control • Community banking • Sustainable banking • Social lending • My crowd is my cloud – venture capital 2.0 -store/ • Direct trade and investment concept - • Disintermediation / less overhead eco /tag/ • High-tech risk management blog.triodos.de http:// 6 GDI Gottlieb Duttweiler Institute Langhaldenstrasse 21 P.O. Box 531 CH-8803 Rüschlikon/Zurich Fon +41 44 724 61 11 www.gdi.ch [email protected] Business Banking Social Lending via Crowdfunding -project facebook - of -future- the /1125835313/ projects / www.kickstarter.com http:// Giving 2.0 – „I give therefore I am“ Fundraising 2.0 – my social klout score Crowdfunding – give and share NGO 2.0 – Hybrid zwischen -poster/ charity Social Business and Charity - new /2011/05/10/ shantiinternational.wordpress.com http:// 7 GDI Gottlieb Duttweiler Institute Langhaldenstrasse 21 P.O. Box 531 CH-8803 Rüschlikon/Zurich Fon +41 44 724 61 11 www.gdi.ch [email protected] Letgive – Open Giving Platform letgive / angel.co http:// Betterplace.org – Community Giving /de/ www.betterplace.org http:// 8 GDI Gottlieb Duttweiler Institute Langhaldenstrasse 21 P.O. Box 531 CH-8803 Rüschlikon/Zurich Fon +41 44 724 61 11 www.gdi.ch [email protected] Free Rice – Social Impact Gaming / freerice.com http:// Charity Water – Change Maker Community / www.charitywater.org http:// 9 GDI Gottlieb Duttweiler Institute Langhaldenstrasse 21 P.O. Box 531 CH-8803 Rüschlikon/Zurich Fon +41 44 724 61 11 www.gdi.ch [email protected] Crowdfunding – Give and Share / crowdfunding-campaign-pitch /2012/02/15/ www.theblackandblue.com http:// Startnext / www.startnext.de http:// 10 GDI Gottlieb Duttweiler Institute Langhaldenstrasse 21 P.O. Box 531 CH-8803 Rüschlikon/Zurich Fon +41 44 724 61 11 www.gdi.ch [email protected] Hybridisierung - My Sherpas: Crowdsponsoring. Crowdfunding und Fundraising / www.mysherpas.com http:// Pants to Poverty 11 GDI Gottlieb Duttweiler Institute Langhaldenstrasse 21 P.O. Box 531 CH-8803 Rüschlikon/Zurich Fon +41 44 724 61 11 www.gdi.ch [email protected] NGO 2.0 – Hybrid zwischen Social Business und Charity / forums / www.istorya.net / http:// /a-random-act-of-charity-243/ http://joesabado.com/2011/12/student-affairs-as-social-business/ content 12 GDI Gottlieb Duttweiler Institute Langhaldenstrasse 21 P.O. Box 531 CH-8803 Rüschlikon/Zurich Fon +41 44 724 61 11 www.gdi.ch [email protected] .
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