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Magazine Go, See and Do! Lancaster, York, Adams, Franklin, Berks, Lebanon, Dauphin, Cumberland, Perry Free Over the Rivers and Through the Woods for Art, Culture, Events In Our Eighth Year! ShowcaseVol. 8, No. 6 | July 25 to August 26 Magazine Go, See and Do! Lancaster, York, Adams, Franklin, Berks, Lebanon, Dauphin, Cumberland, Perry Jazz Festival, Harrisburg Honus Wagner, Fayetteville How Can the Arts Survive and Thrive? Emerging Artist: Bob Miller On this cover: his “Emerging Faces” 1002 Things to See and Do! On the Web 24/7 showcasenow.net drive less. save more. – EXPRESS SERVICE – YORK TO MARYLAND • YORK TO HARRISBURG • GETTYSBURG TO HARRISBURG rabbitEXPRESS offers service from York to Maryland (Hunt Valley, Timonium and Towson), York to Harrisburg and Gettysburg to Harrisburg. Forget the stress of traffic, gas prices, and wear and tear on your car. Ride in comfort with rabbitEXPRESS! Think of what you could be spending that time doing – reading, sleeping, working, dreaming . We make connections to Amtrak, the MTA Light Rail and regional airports. Follow us on Facebook Search rabbittransit rabbittransit.org/express for times and locations! What’s Going On? In this Issue… On the Cover… COLUMNISTS Dauphin County Libraries, 15 Mason-Dixon Library, 15 Craley, Ruthe F., 6 Delp, K.C., 18 Miller, Bob, 16 Garber, Dee, 8, 14 East Shore Library, 15 One Book, One Community, 16 Leitzel, Kevin, 12 East Pennsboro Library, 15 Pages of the Past, 6 Meile, Jean, 9 Electronic Promotion, 9 Pennsylvania Past Players, Summerford, Kelly, 3, 4, Evans, Rob, 5 Poster, Jim, 18 Wix, Karen, 13 Everhart, Andrea,18 Production Schedule, 19 Give A Gift, 12 Resh, Jane, 18 Hanover Academy of Performing Rabbittransit, 2 INDEX Arts LLC, 10 Rohrbaugh, Dwight, 18 Advertising in Showcase, 13 Hanover Dutch Festival, 8, 20 Rotary Club of York, 18 Alvarez, Kim, 18 Hanover Clothing Co., 4 So Much to See and Do, 8, 12 Amtrak, 2 Hanover Symphony Orchestra, 13 Setting Sun, 18 Aptagen, 4 Hansberry, Rick, 18 Sandburg, Carl, 6 Baltimore, What’s Happening, 9 Harrison, Deb, 18 Schintz, Bill, 17 Book Sale, 6 Hernandez, Jose, 18 Subscription Sale, 19 Brown, Chuck, 7, 17 Hummelstown, Library, 15 Survive and Thrive in the Arts, 4 On the cover: Bob Miller is on a quest to capture the essence of individuals, Buchanan, President James, 14 Jazz Festival, 11 Thompson, Jason, 3 animals and streetscapes. His portrait Cade, Julie, 6 Kinard, Marcella, 18 Totem Pole Playhouse, 5 of these inner city children shows Cade, Lucas, 6 Kline Library, 15 Watson, Debi,, 15 his versatility and willingness to Centrello, 17 Kreative Lines, LLC, 9 Witt, Bob, 18 experiment. See the feature on Bob on page 16 of this issue or online at Colon, Jose, 18 Lancaster History, 7, 8 Wolfgang, Joyce, 18 ShowcaseNow.net. Cultural Fest, Harrisburg, 7 Lancaster Libraries, 15 Woods, Phil 18 Cunningham, Chuck, 18 Libraries, 12, 15. etc. York County Chamber, 11 Datebook, 10 Map, 19 York County Libraries, 16 Dauphin County Historical Society, 8 Marching Band Tournament, 3 York Symphony Orchestra, 8 Marching Band Tournament with Historic Black Colleges Invites You to August 27 Event By Kelly Summerford Colorful, Proud, Majestic and Harrisburg High School Football Field, A few of the groups expected are the extravaganza! Talented. Those are the first words 2451 Market Street, Harrisburg. The best in the land: Howard University, For more information, contact Jason that come to mind when we think of organization, Concerned Black Men, Morgan State, Lincoln University, Thompson at 717-598-9508 or Byron the marching bands associated with Inc., is sponsoring the 3rd Annual Cheyney University, Delaware State, Folk at 717-341-4692. historic black colleges and universities. African American Band Event from 1 Bowie State, among others. It’s not too To purchase advance tickets go to People from all over are invited to to 4 p.m. Tickets should be purchased late for other historic Black colleges Mr. Mike Records or the Music Man an event featuring many of those now but also will be available at the and universities groups to sign in Harrisburg, or visit the event site groups on Saturday, August 27 at the gate the day of the event. up for this historic and celebratory online at www.hbcubands.info. Lincoln State University Band Bowie State Marching Band ShowcaseNow! Volume 8 Issue 6 3 Building Audiences for the Arts How the Arts Can Survive and Thrive Kelly Summerford in these Turbulent Times, Part II ne of the most popular ways of Coming Now to Save the Day! probably would not be able to buy show would stir a desire to buy a ticket building audiences in the past Sometime later the “flex” ticket was tickets if I did not subscribe. The writer and come to the theater? Owas to sell subscriptions. With tried. Under this plan, the presenting explained many shows were sold If I am entertaining people from this form of individual commitment organization would honor your out during the last season by people a distance do I have the things that the organization could be assured of ticket almost anytime if you called who were already subscribers. This might make them feel welcome? Fresh a lump sum at the beginning of the far enough ahead. Wow. What a relief. made me feel hopeless. What were my cold water? Clean restrooms? A coffee season. I remember reading a book This seemed a good choice for people chances of seeing the one or two great bar or a place to buy an apple? that said subscribers are the Golden who wouldn’t commit to a chain of acts that I would give almost anything We have hardly touched on the Geese that lay the Golden Egg. All shows they knew they might not make to see? Oh my. What a predicament. questions we should ask before we try we had to do under this plan was to or frugal people who did not believe I put the announcement next to my to build an audience, so let’s continue convince large numbers of people to in spending money for something so shredder. There was no use in getting this conversation next time. “Staff and give us their money until the season far ahead. my hopes up. Personnel: Part II” will contain some rolled out in seven or eight or nine Some groups did not use a more questions and some solutions months in the future. subscription plan. They did nothing The Role Your Staff Plays in Building for attracting people to your theater, There was no talk about snow special about securing an audience. Audiences concert hall, your art exhibit, your days, days when you didn’t feel well They put together a production. They One of the important questions talent show – and even your Sweet physically, or what action you took sold tickets on the day of the show I would ask in trying to build an Sixteen Party. when you wanted to be in Atlantic and hoped that people would rush audience is how enthusiastic is my In the meantime, if you have City or somewhere else on the day you to the door to buy tickets the night staff? If they have a “smile in their questions about this topic please send had “locked in” on your subscription of the show and they would have to voice” while on the phone with me, them to this publication by snail mail form. There was no talk about what put the Standing Room Only sign I will react one way. If the person or by e-mail. I’ll try to respond to each to do if a family member came to in place. This way, they felt, was a appears tired at the theater when they question either in print or in a return town unexpectedly. And what if the safer way. They could count on all are showing me to my seat, I will feel envelope, real or electronic! Send mill needed you to come in on an the free publicity that the wonderful, sorry for them … and maybe begin to comments, inquiries or suggestions to: evening off? Or the hospital where you supportive public media gave them feel tired myself. Your very soul, your Kelly Summerford work? Or what should you do if you free of charge. They could ask the stated goal, your reason for being: all ShowcaseNow! just didn’t feel like getting showered, media to run the announcement these elements are mirrored on the PO Box 2545 shaved, dressed, put together and out every day without limitation. Surely faces of the people who work for you. Harrisburg, PA 17105 the door for a curtain time that was everybody loved the production and Another question I would ask with E-mail: [email protected] coming fast. knew the group was nonprofit! That the seriousness of an accountant This idea worked for many ballet magic word, they thought, gave them is simply this: Do we (meaning our About the Writer: groups, opera companies, popcorn the right to demand the publicity. organization) want only wealthy ticket Kelly Summerford has a certificate in arts playhouses and black box theaters. Today, professionals and amateurs buyers? You can make this question management from the prestigious Arts But many groups found it was too are trying many versions of these work harder for you by changing Management department at the University hard to secure enough “subscribers” plans and adding their own creative the adjective: Do we want only of Massachusetts. He is a veteran of to count on and to budget wisely. twists – a free night if you buy seven, Republicans, only Democrats, only stage, movies, television and production In some cases, there didn’t seem to or a coupon for a Fresh Fruit Slurpie Protestants, only Vegetarians or only projects and his agency, KreativeLines, be enough people who wanted to at the rodeo next summer if you buy people with a master’s degree or three LLC, provides film support to companies commit that much time to an activity within a week.
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