Atari, Inc. 1265 Borregas, Sunnyvale, California 94086 ATARI FIRST TO PRESENT ATARI'S SPRINT 2 MAKES NIGHTTIME RACING EVERYONE A WINNER SUNNYVALE, Calif. - For the player who prefers high­ SUNNYVALE, Calif.-Atari speed racing at night, look out for Night Driver, another puts more thrills, adventure Atari video game thriller! The operator chooses from two and money-making potential different sets of three tracks, to increase player appeal. in yet another new game. Players then select from the Novice, Pro or Expert tracks Sprint 2, one of Atari's latest of that set, start their engines and race into the night to coin-op racing games, makes play Night Driver. Night Driver is the first video game to everyone a winner. offer players the excitement of night racing. It's a race against the clock I n the cockpit of his own Sebring-type racer, one player and each other for players of races for the highest speed and points. The player con­ Sprint 2. Action is fast and trols his speed down the twisting driving road on the plentiful from the beginning monitor with an accelerator. More accelerator pressure as one or two players choose means top speed as the player tries to control the car one of the 12 tracks to race around curves. against the clock for pOints. Not only is the nighttime video action realistic but Around the track they roar, audio sounds of screeching tires, crashes and whining controlling their own steering gears add to the fantastic realism. wheels and competing a­ Exciting black!ight car graphics are illuminated by Ul­ gainst two automatic gray traviolet light creating a realistic and eerie nighttime cars on oil slick settings. Hit­ scenario. ting other cars or barriers Night Driver is designed with an exclusive self-test causes suspenseful loss of con- program which allows all trol and precious game time. testing of switches including Sprint 2 is almost 12 games in one as each track has steering, gas pedal, gear shift its own adventure, thrills and pre-determined score to and all microprocessors. compete against. Always a new driving challenge, video Game time can also be adjust­ realism is heightened and action is faster with Atari's new ed to 50, 75, 100 or 125 sec­ microprocessor technology. onds. "The replay appeal of Sprint 2 is very high," said Frank Dimensions of Night Driver Ballouz, national sales manager. "We've combined the are: Height 72"; width 25.25"; winning features of previous successful driving games and depth 29". with extra competition, faster speeds and more tracks," Night Driver is designed for he added. rugged, long lasting racing Game scores determine whether players are "Granny," action and suspense. The "Rookie," or "Pro". game's standard features also Designed for profit incentive, extended play and new include exclusive DurastressTll player appeal, Sprint 2 offers extended game time when tested solid state electronics, a track's pre-determined score is won. locking cashbox, hinged coin Game features include more thrills from a four-speed Tt door. Atari's I nstapart • 24- N gear shift, and larger speakers to relay roaring engines, hour parts turnaround service gear shift whines and screeching tires. is also available from Atari Atari standard features include exclusive Durastress™ distributors everywhere. tested solid state electronics, locking cashbox, and hing­ More details on Night Dri­ ed coin door. Atari's Instapart™ 24-hour parts turnaround ver are available now from service is also available from Atari distributors every­ your Atari distributor, or con­ where. tact Atari, Inc., 1265 Borregas More details on Sprint 2 are available now from your Avenue, Sunnyvale, Calif. Atari distributor, or contact Atari, Inc., 1265 Borregas 94086, (408) 734-5310 Avenue, Sunnyvale CA 94086, (408) 734-5310. MARRIOTT'S GREAT AMERICA SANTA CLARA, Calif. - BANG! KLANG! POW! see any purpose in themeing our games to a particular SCORE! The electric colors of the words flash across the motif right now," says Lundquist. arcade wall. Color is only the beginning of the dazzle In reference to game themeing, Atari's Ballouz said of the world of arcades at Marriott's Great America Park that Atari has just recently introduced an adaptable in Santa Clara, California. Kiosk, which is custom designed to reflect and enhance Great America offers not one but two spectacular ar­ each particular location. "We expect to see this trend of cades! And while the arcades represent a hot spot of image identification grow in parks, malls and rapid tran­ fun for Great America crowds, the arcades also repre­ sit sites." sent the highest profit making activity in the Park. Bold wall graphics, plants and 76 games in a spacious Frank Ballouz, national sales manager of Atari, notes angular room provide atmosphere for the players that Marriott's arcade profits are indicative of the eco­ at CIRQUE ELECTRIQUE Arcade. Grabbing the atten­ nomical upswing the entire industry is taking. "Our 1976 tion in the center of the arcade is Atari's huge TANK demand far surpasses any previous year," said Ballouz. game for eight players. TANK 8, one of the most popu­ Altogether, 145 coin-op machines reside at the two lar games at CIRQUE ELECTRIQUE, offers lots of player Great America arcades. Approximately 25% are pinball competition, group action and excitement. machines, 35% are video, and 40% are mechanical de­ When you visit the County Fair at Great America, you're signs, according to Bob Lundquist, group manager of sure to see the arcade action at the GAMES GALLERY, games for Marriott's two parks in Santa Clara, California, Great America's other arcade. and Gurnee, Illinois. Another park is being planned near Surrounded by a carnival motif and decorated with Washington, D.C. Almost 13% of the machines are man­ bold graphics, the County Fair offers 69 games with ufactured by Atari, Inc., in Sunnyvale, California. More Atari's eight player Indy 800 game in the center of the Atari machines are planned because of their enormous floor. " Indy 800 is a racing game that can't be beat for drawing power and high quality. strong player appeal. It's got everything," said Lundquist. Lundquist added that both the New Orleans Place and County Fair sections of the Park are popular and receive much traffic. "People can't miss seeing the arcades and naturally wander in. That's the difference between a Park arcade and a conventional arcade. People are Simply al­ ready here for fun," says Lundquist. In addition to CIRQUE ELECTRIQUE and the GAMES GALLERY, Marriott's Great America also intends to create a third arcade for a new section of the Park now in the planning stages. Having a Southwestern/ Mexican motif, the section will include an arcade of similar size and decor to the other existing two. The new South­ western/ Mexican section should be completed by sum­ mer 1978. In maintaining the two arcades, Marriott is, in a word, self-sufficient. All repairwork except printed circuit board repair is done on the premises by a permanent service Present Atari games at Marriott include: Jet Fighter, staff of three. A part-time crew assists during summer Crash 'N Score, Pursuit, Stunt Cycle, Tank, Qwak, Indy months. 800, Touch Me, Track 10, Steeplechase, Grand Track Lundquist notes that each arcade always has one to 20 and Ping Pong. "Marriott has selected some of Atari's three maintenance/service people on site. One or two highest player attraction games. All of them have built­ cashiers to assist players also man each arcade. in replay appeal," noted Ballouz. "For care-free service, all of Atari's machines include "Atari is simply the best video equipment you can exclusive Durastress n. tested solid state electronics, lock­ n buy," says Lundquist. "When budget permits, we're look­ ing cashbox, and hinged coin door. Atari's Instapart • ing to increase our inventory of Atari games," he added. 24-hour parts turnaround service is also available from Lundquist attributes the phenomenal success of the Atari distributors everywhere", said Ballouz. two arcades to their locations at the park and to people To deter vandalism and control the number of main­ who come looking for fun and ways to spend money. tenance personnel, a closed circuit television surveys "About 40% of the total daily park attendance comes each arcade during business hours. through the arcades," says Lundquist. On a good sum­ Future plans for Great America's arcades include more mer weekend, as many as 30,000 people a day find fun video display games, especially Atari games, more live at the park. plants for decor, a third arcade, and possibly a year The first arcade, CIRQUE ELECTRIQUE, can be found 'round season according to Lundquist. in the Orleans Place section of the Park. Although the Great America's present season schedule is: daily from quaint streets, charming shops and French New Orleans Memorial Day to Labor Day; weekends from Labor Day setting contribute to the atmosphere around the arcade, to Thanksgiving; closed from Thanksgiving until Spring. the arcade decor and machines are not themed. The image of coin-op games is changing for the bet­ "Disneyland is the only arcade location that has themed ter, according to Lundquist. "The games are becoming games. Although I believe environment and atmosphere accepted as real family entertainment. Great America are extremely important in some arcades, I really don't proves it," he added. TROUBLESHOOTING ATARI, INC. TO MAKE TANK BIG SHOWING AT MOA CHICAGO SHOW When the beep goes out of your game or when the ping goes out of your Pong, if you want to inject new SUNNYVALE, Calif.