2019/2020 Sponsorship Deck Oct 5, 2019 – Jan 8, 2020 Miami, Florida Jungle Island is redefining the Magic City’s nightlife with an array of immersive night time experiences in the heart of a glowing jungle, right here in Miami. LUMINOSA Introduction

Luminosa! A festival of light.

When: October 5th 2019 to January 8th 2020

Enter Luminosa! A nighttime festival of lights and artistic Chinese Lantern craft with a Magic City twist. Luminosa will feature 13- acres of life-sized lanterns, beautifully hand- crafted out of colorful silk by Chinese artisans.. Jungle Island has partnered with Zigong Lantern Group, an industry leader with a solid track record of successful Chinese Lantern festivals worldwide. EVENT OVERVIEW An entire park transformed.

JUNGLE ROAD

Luminosa! will feature 4 exhibit zones spanning 13 acres at Jungle Island and will showcase South Florida’s popular attraction in a whole new light at night, highlighting its monumental BISCAYNE BAY transformation into Miami’s first BIRDS & BLOOM eco-adventure destination.

MAGIC CITY EVENT ATTENDANCE A unique Miami opportunity.

Jungle Island forecasts 200,000 visitors will flock to the park to witness this magical spectacle.

Luminosa is bound to be South Florida’s most "Instagram-able” event of the season. EXPOSURE & REACH Appealing to a valuable demographic.

Luminosa is reaching an upscale demographic, with digitally first behaviors and coveted lifestyle interests.

Exposure Estimates Target Audience

Total Media Impressions 40M+ Core DMA Miami +30 miles HHI $90k+ Site Visits 600K+ Demographic Declared parents, millennials, core 21-54, primarily Emails & Communications 200K+ locals + US visitors, with international overlay. PR & Press Impressions 10M+ Interests Culture, arts, music, food, fashion, outdoors, design. EXPOSURE & REACH A powerful communication platform.

Luminosa will be powered by a strong array of paid and earned media, perfect for sponsor inclusion.

Key Media Activity

OOH Transit, shelters, vehicles, billboards and OOH exposure. Digital Highly targeted programmatic, contextual, native and geo-fenced digital media. Social Paid promotion of visual content and event stories and offers. Email/SMS Constant stream of messaging to JI’s 60k+ subscribers, 100k+ ticket purchasers and more. Print High quality print partner inclusion (Ocean Drive, Luxury Magazine or other) Radio Massive awareness in terrestrial and digital radio. Press & News Planned coverage from DecoDrive, WSVN, CBS and many more. SPONSORSHIP OPPORTUNITIES A powerful communication platform.

PRESENTING SPONSOR (Exclusive) The presenting sponsor will co-opt all media and onsite activations and have total visibility with added opportunities to communicate offers and prospect with consumers.

Who is this for? What’s Included

Brands with an active Media presence in market with - “Presented By” inclusion in all long form communications similar demographic (print, articles, guides, maps, emails, website, etc.) target. Potential - Inclusion in up to 15M impressions in paid media, email presenting sponsors and PR communications. include cars, - Inclusion in up to 5 promoted social stories transportation, travel, - Audio inclusion in up to 1M radio impressions CPG, fitness, education, - 500 VIP tickets for use by sponsor telco, music and more. Onsite - Exclusive opening ceremony presence. - Branded VIP area, featuring cocktails, refreshments and seating, charging stations and more. - Brand inclusion in all event signage - Custom branded giant lantern at entrance - Customized sponsor exhibit area - Inclusion in VIP and branded gift package SPONSORSHIP OPPORTUNITIES A powerful communication platform.

ZONE SPONSOR (4 sponsors) The zone sponsors have an opportunity to showcase their brand in conjunction with each of the 4 exhibit zones and unique stories.

Who is this for? Sponsorship Package

Brands and partners Media whose brands have a - Naming inclusion in zone naming. Ex: ”Birds & strong correlation with Bloom, sponsored by Brand Name” market demographic - Inclusion in up to 10 promoted social media posts or and/or the event zones. advertising communications, up to 2M impressions. Potential title sponsors - Clickable logo + text inclusion in up to 2 event include tourism, hotels, related emails, with a distribution up to 60,000 watersports, green tech, guests. arts/culture and more. - 20 VIP tickets for use by sponsor.

Onsite - Illuminated placement on zone entrance lantern - Brand inclusion in all zone related print media - Brand inclusion in all zone related event signage - Inclusion in VIP and branded gift package SPONSORSHIP OPPORTUNITIES A powerful communication platform.

DIAMOND SPONSORS (5-10 sponsors) Diamond sponsors (multiple) have an opportunity to showcase their brand and promote offers to a key demographic throughout event communications.

Who is this for? Sponsorship Package Brands with an active presence in market with Media similar demographic target. - Naming inclusion in event sponsor communications, Potential presenting including event landing page. sponsors include cars, - Exclusive inclusion in 2 promoted social media posts transportation, travel, CPG, about the event ($6,000 value) to our audience. fitness, education, telco, - Visible clickable logo + text inclusion in up to 2 music and more. event related emails, with a distribution up to 10,000 guests. - 5 VIP tickets for use by sponsor.

Onsite - Brand inclusion in all sponsor related print media - Brand inclusion in all sponsor related event signage - Inclusion in VIP and branded gift media - One week onsite event presence in 10x10 sponsor tent, for an estimated 20k guests per week. EVENT HISTORY The progression oftradition.

The Chinese Lantern Festival is believed to date back 2000 years ago to the Eastern Han Dynasty when Buddhist monks would light lanterns in the temples. Traditionally, the Lantern Festival marks the end of the Chinese New Year, also known as Spring Festival. The lanterns are thought to symbolize people letting go of their pasts and celebrating a new future, much like Jungle Island. “When you realize how perfect everythingis, you will tilt your head back and laugh at the sky.”

– Buddha EVENT ORGANIZER A worldwide leader.

Zigong Lantern Group is the #1 industry leader and the largest in Chinese Lantern Festivals worldwide.

In 2016, Zigong Lantern Group merged with multiple reputable Zigong lantern culture enterprises and an investment company from Shenzhen.

Dedicated to storytelling and sharing traditional Chinese cultures, Zigong Lantern Group specializes in lantern exhibition, lantern design, simulated dinosaurs and animals, and landscape and horticulture design.

As the first group to bring this festival from China to the Zigong Lantern Group was the only Chinese lantern group overseas markets, Zigong has held lantern festivals in invited to participate in the G20 Summit, held in Hamburg, over 30 cities in 16 foreign countries and more than 200 Germany. cities and regions in China EVENT MAP Exhibit Layout

Park Map Theme Zones BIRDS IN BLOOM Exhibit Rendering BISCAYNE BAY Exhibit Rendering JUNGLE ROAD Exhibit Rendering MAGIC CITY Exhibit Rendering READY TO TAKE THE NEXT STEP?

To become a sponsor, contact: [email protected]

#JungleIsland #AdventureIsHere #Luminosa

jungleisland.com/luminosa