DATE: DECEMBER 1, 2012 12-0398

TO: DIRECT SALES PERSONNEL

FROM: CYNDI LEE AND CHRIS TSAI

SUBJECT: INTRODUCTION OF THE PMW-50 XDCAM® HD422 SXS MEMORY FIELD GEAR AND SBAC-US20 USB 3.0 SXS – DISCONTINUATION OF PMW-EX30 AND SBAC-US10

TYPE: INTRODUCTION

Sony is pleased to introduce two new products for the XDCAM HD422 Memory Family, the PMW-50 portable XDCAM® HD422 SxS Memory Field Gear and the SBAC-US20 SXS USB 3.0 Card Reader. The PMW-50 is a dual SxS card slot recorder/player which can be used to play or record baseband like our the current HD422 memory products at our high quality 50 Mbps MPEG HD422 codec on SxS™ memory cards as MXF files. As in the case of our current switchable XDCAM HD422 camcorders (PMW- 100/160/200/500), the operator has the choice of using the PMW-50 to record in either UDF/MXF mode which is compatible with existing XDCAM workflows or in FAT/.MP4 mode which is fully compatible with XDCAM EX workflows. The SBAC-US20 is a single slot SxS Card Reader which can be bus powered over the USB cable, provides faster transfer speeds using a USB 3.0 interface, and also enables the user to also read SD, MS, and XQD memory by using the appropriate ExpressCard adapter (i.e. MEAD adaptors for SD and MS media and the QDA-EX1 for XQD memory).

PLANNED TO PRODUCT SUGGESTED BRIEF DESCRIPTION BE NAME LIST PRICE AVAILABLE PMW-50 XDCAM HD422 PMW-50 Portable SxS Card $5,740.00 Dec 15, 2012 Recorder/Player USB 3.0 SxS SBAC-US20 $350.00 January 2013 Reader

Please see the following pages for a brief description of the new capabilities. INTRODUCTION OF THE PMW-50 XDCAM HD422 MEMORY FIELD GEAR AND AND SBAC-US20 SXS CARD READER – DISCONTINUATION OF PMW-EX30 AND SBAC-US10 BULLETIN #12-0398 PAGE 2

Product Description: PMW-50 XDCAM HD422 Memory Field Gear

Features and Benefits: 50 Mbps MPEG HD422 Recording Format (UDF mode only) – provides high quality recordings while maximizing recording durations on memory media as MXF files. See the PMW-50 product brochure for all of the video operating points supported by the PMW-50.

Two SxS Card slots - Using ’s new 64 GB SBS-64G1A SxS-1A memory cards, up to 4 hours of 50 Mbps MPEG HD422 video can be recorded in the PMW-50 (2 hours per 64 GB SxS-1A card).

Copy material between the two SxS card slots

Use as external card reader by connecting PMW-50 to PC via USB 2.0 interface

Plays back and records to UDF formatted SxS cards (MXF files) Plays back and records to FAT formatted SxS cards (.MP4 files)

DV or HD Baseband recording supported via SDI input

i.Link DV and HDV output only in FAT mode

Supports the use of SD and MemoryStick memory using the appropriate adapter – MEAD-SD01 and MEAD-MS01 respectively (FAT mode only). Note: slow and quick recording is not supported

Supports Sony’s new XQD Memory with the QDA-EX1 adapter – provide lower cost memory alternative which can be used in either UDF and FAT recording modes.

UDF and FAT mode operation – enables the photographer to match the PMW-50 workflows with their existing XDCAM EX camcorders (FAT/.MP4) or Professional Disc based camcorders (UDF/MXF). INTRODUCTION OF THE PMW-50 XDCAM HD422 MEMORY FIELD GEAR AND AND SBAC-US20 SXS CARD READER – DISCONTINUATION OF PMW-EX30 AND SBAC-US10 BULLETIN #12-0398 PAGE 3

Product Description: PMW-50 XDCAM HD422 Memory Field Gear

Features and Benefits: 3.5 inch LCD display (852x480 pixels)

Video Input: SDI In (BNC) Video Outputs: SDI Out (BNC), Composite Video Out (BNC), HDMI, i.Link

Audio I/O: Unbalanced Audio Out – Ch 1 and 2 (RCA), 3.5” stereo headphone jack

PC Interfaces: USB 2.0

Lightweight – less than 3 lbs

Supplied Accessories: Remote Commander (1), Shoulder Strap (1), USB cable (1), BC-U1 battery charger (1), printed operation manual (1), Operation Manual on CD-ROM. NOTE: A BP-U battery is not included.

Product Brochure: Not applicable

Limited Warranty: Parts: 1 year Labor: 90 day See www.sony.com/professional for complete warranty details and limitations.

Optional Accessories: Model Name Description

BP-U30 Li-Ion battery pack BP-U60 Li-Ion battery pack BP-U90 Li-Ion battery pack BC-U2 2 slot battery charger SBS-32G1A 32 GB SxS-1A™ Memory Card SBS-64G1A 64 GB SxS-1A Memory Card MEAD-MS01 MemoryStick™ adapter (FAT mode only) (see PMW-50 brochure regarding usage restrictions) MEAD-SD01 SD card adapter (FAT mode only) (see PMW-50 product brochure regarding usage restrictions) QDA-EX1 XQD Memory Adapter (FAT or UDF mode). (see PMW-50 product brochure regarding usage restrictions) INTRODUCTION OF THE PMW-50 XDCAM HD422 MEMORY FIELD GEAR AND AND SBAC-US20 SXS CARD READER – DISCONTINUATION OF PMW-EX30 AND SBAC-US10 BULLETIN #12-0398 PAGE 4

Product Description: SBAC-US20 USB 3.0 SxS Card Reader

Features and Benefits: Single ExpressCard SxS Slot

Supports SxS memory cards compatible with SBAC-US10 card reader

Uses SuperSpeed USB 3.0 Interface – faster than USB 2.0 when connected to PCs USB 3.0 interface.

Card Reader is powered over USB 3.0 bus – no AC adapter is required

Also accepts SD, MS, and XQD memory cards using the appropriate Sony ExpressCard Adapter

Supplied Accessories: USB 3.0 Cable (1), operation manual (1)

Product Brochure: Not Applicable

Limited Warranty: Parts: 1 year Labor: 90 day See www.sony.com/professional for complete warranty details and limitations.

Optional Accessories: Model Name Description

MEAD-MS01 MemoryStick™ adapter

MEAD-SD01 SD card adapter

QDA-EX1 XQD Memory Adapter INTRODUCTION OF THE PMW-50 XDCAM HD422 MEMORY FIELD GEAR AND AND SBAC-US20 SXS CARD READER – DISCONTINUATION OF PMW-EX30 AND SBAC-US10 BULLETIN #12-0398 PAGE 5

Please refer to the PMW-50 product page under Video Recorders at www.sony.com/xdcam for more information about features and specifications.

Features and specifications subject to change without notice.

PMW-EX30 and SBAC-US10 Discontinuation

Please be advised, the PMW-EX30 will be discontinued in December upon depletion of remaining inventory. Remaining inventory is available on a first come, first serve basis. The PMW-50 can be used for some of the SxS memory card playback and recording applications of the PMW-EX30 (see list of video and audio I/Os in features and benefits section of this bulletin). The SBAC-US20 is a replacement of the SBAC-US10 with enhanced capabilities.

PRODUCT NAME DESCRIPTION INVENTORY STATUS REPLACEMENT PMWEX30 XDCAM EX DECK Limited PMW-50 (NEW) SBAC-US10 USB 2.0 SxS Card Reader Limited SBAC-US10 (NEW)

Please contact your local Account Manager for further information.

Good Selling!

Cyndi Lee Product Marketing Manager - XDCAM

Chris Tsai Sr. Product Manager – XDCAM

Professional Solutions of America Sony Electronics Inc