Regions Tops All Florida Banks in the J.D. Power Customer–Service Study Organization to Help Us Survey Our Custom- by Ken Datzman Ers, on a Monthly Basis
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Brevard Business BBN News Vol. 29 No. 35 August 29, 2011 A Weekly Space Coast Business Magazine Regions tops all Florida banks in the J.D. Power customer–service study organization to help us survey our custom- By Ken Datzman ers, on a monthly basis. When we started doing this, we were somewhere in the Executing a strategy it crafted in the middle of the pack in terms of our peer mid–2000s to improve service levels, group.” Birmingham, Ala.–based Regions has Loso added, “We put an emphasis, become the most customer–centric retail really made a big push, on improving bank in the state of Florida. customer service and have been in the top That’s quite a feat considering Florida is 10 percent of Gallup’s rating, as it relates perhaps the most competitive banking to customer loyalty, for six consecutive environment in America. It’s a battle- quarters now. For us to receive the J.D. ground for thousands of community, Power award is a nice recognition of the regional, and national banks. Investing in work our associates have done providing customer service is paying off for Regions great customer service. We’re proud of the Bank. honor.” The J.D. Power and Associates’ 2011 The coveted J.D. Power satisfaction “U.S. Retail Banking Satisfaction Study” trophy, small in size but hefty in weight, ranks Regions Bank the highest in Florida. was presented to Regions officials in The survey measured such things as in– Florida. It is now making the rounds at person branch interaction, product Regions’ branches throughout Central offerings, account activities, account Florida. information, problem resolution, facility, “During August, we are sharing it with and fees. the associates who helped make it happen. BBN photo — Adrienne B. Roth “Five years ago, Regions embarked on a We’ve had a couple of lunches and social plan to improve its customer service events where we have recognized them. It’s The J.D. Power 2011 ‘U.S. Retail Banking Satisfaction Study’ ranks Regions the highest in Florida. overall,” said Steve Loso, president of been a lot of fun,” said Loso, whose office is Steve Loso, president of Regions Bank’s Central Florida East Coast operations, shows off the J.D. Power award at his office on North Wickham Road in Melbourne. He’s been traveling to Regions Regions Bank’s Central Florida East Coast branches in Central Florida, with the J.D. Power award, thanking the associates for their efforts. operations. “We engaged the Gallup Please see Regions Bank, page 19 In the obesity battle, it’s mind over stomach, say Yale researchers hunger based on how well fed we are and a 140–calorie “sensible” shake. Ghrelin scarcely moved. By Lee Bowman how much fat we have circulating through levels were measured in both groups. “This study shows that mindset can Scripps Howard Service us. Those who thought they had consumed affect feelings of physical satiety,” said Alia Ghrelin, which stimulates appetite, is the high–calorie shake had a dramatically Crum, a psychologist and lead author of When it comes to hunger, eating too secreted mostly from the lining of the steeper drop in ghrelin levels after drinking the study. “The brain was tricked into much, and gaining weight, the stomach is stomach, and like the hunger–suppressor it than did those told they had gotten the not the only or even the major organ to leptin, activates the brain’s metabolic low–cal shake — their ghrelin levels Please see Obesity Battle, page 16 blame. command center, the hypothalamus. Scientists looking for new and better But a recent study by researchers at ways to counter the obesity epidemic are Yale University showed that both the brain INC. NEWS, increasingly finding how our genes, hunger and the ghrelin secreting stomach could be BUSINESS BREVARD and satiety hormones, and brain interact to fooled. For the study, published online in PAID make us eat more than we should. the journal “Health Psychology,” subjects POSTAGE US In most of us, most of the time, the were given a 380 calorie milkshake, but STANDARD hormones ghrelin and leptin are supposed individuals were falsely told they were PRESORTED to work in sync to suppress or signal getting a 620–calorie “indulgent” shake or BBN SPACE COAST BUSINESS ‘Daffodil Gala’ Sept. 10 to benefit Space Coast Cancer Foundation Space Coast Cancer Foundation’s fifth annual All You Need “Daffodil Gala” will be held on Saturday, Sept. 10, at the to Get Back to Holiday Inn–Viera. This year’s event will include musical entertainment, dancing, cuisine and socializing with community leaders. Vitas Innovative Hospice Care is the presenting Sponsor. LIFE Twin Rivers “We are proud to be the presenting sponsor of this Brownings year’s Space Coast Cancer Foundation Daffodil Gala,” pick up BBN said Kathleen LaPorte, senior general manager of Vitas in Brevard. 8/22/11 “The mission of both organizations is similar. We are new ad emailed both committed to supporting patients and families who page 9 are faced with life–threatening illnesses, and the Space Coast Cancer Foundation has made great strides in improving cancer care in Brevard.” FULL COLOR RoseMarie De Souza, hospital and physician represen- FULL COLOR tative with Vitas in Brevard, recently presented a check in the amount of $15,000 to Dr. Richard Levine, founder of Space Coast Cancer Foundation. The proceeds from this year’s event will fund the purchase, maintenance and operational costs for a patient–transport van. This service will ensure that patients in need will have a ride to and from their appointments. For ticket information and details about event sponsorships, call (855) 894–4673, extension 3500. SPECIALIZING IN Brevard County board to meet Aug. 29 The Brevard County Local Coordinating Board for a Home Medical Equipment a Mastectomy Center Transportation Disadvantaged Services, established by & Supplies Incontinence Supplies a Chapter 427 of the Florida Statutes, will meet on a Full Service Pharmacy a Wound Care Supplies Monday, Aug. 29, at 10:15 a.m. at the Brevard County a Hospital Beds and a Respiratory Products Government Center, 2725 Judge Fran Jamieson Way, Specialty Mattresses a Wheelchairs and Scooters Building C, Space Coast Room, in Viera. In accordance a Lift Chairs a Certified Full Service with the Americans with Disabilities Act, persons a Diabetes Products & Repair Shop needing accommodations or an interpreter to participate in the proceeding should notice the Transit Services Services a Free Delivery Department no later than 48 hours before the meeting at 635–7815, extension 601. Questions pertaining to this meeting should be directed to James Liesenfelt at Providing all your pharmacy & 635–7815 or [email protected]. health care needs for over 49 years. New Panther Aquatic Center to host events Florida Tech’s new Panther Aquatic Center will host swim lessons on Tuesdays and Thursdays in September Michael Gaich and October. Two sessions will be offered. The first session is scheduled from Sept. 13–29 and the second is from Oct. 11–27. Each session will consist of six 30– minute classes. Participants will be divided into different pick up BBN class levels based on swimming skill. Levels of instruction range from basic water skills and floating to the refine- PHARMACY HEALTH CARE & 8/22/11 ment of strokes and diving along with introduction to 141 EAST HIBISCUS BLVD. I MELBOURNE, FL 32901 turns. The maximum amount of participants in each (321) 725-6320 I Fx: (321) 952-2318 page 9 class will be five, with multiple classes of the same level offered. The cost to participate is $45 per session. For 4207 VINELAND RD. #M1 I ORLANDO, FL 32811 FULL COLOR more information or to register, contact head swimming (407) 650-9585 I Fx: (407) 650-0367 coach and aquatics director Jeni Ritter at 674–7303 or e– mail [email protected]. The deadline to register for the first session is Sept. 2 and the deadline for the second session www.brownings.net is Sept. 30. BREVARD BUSINESS NEWS / 2 Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 29, 2011 BBN SPACE COAST BUSINESS Brevard Symphony to present its annual Family Concert Sept. 18 Three-6963:#3"/%4 One*/$3&%*#-&-0$"5*0/ The Brevard Symphony Orchestra will perform its annual Family Concert, offered to the community free of charge, at 3 p.m. on Sunday, Sept. 18, at the Maxwell C. King Center on the BCC campus in Melbourne. Families with tickets will be seated first. One ticket admits four people. Visit www.BrevardSymphony.com to print your event ticket. At this performance, titled “Beethoven & Me,” the Mercedes audience will hear some of Beethoven’s greatest works performed by BSO musicians. pick up BBN “Ludwig von Beethoven himself” will join BSO Conductor Christopher Confessore and the musicians on Whichever type of luxury or peformance8/15/11 suits you, Porsche, Mercedes-Benz or Audi, the King Center stage. Beethoven, portrayed by local we promise exceptional service and your ultimate satisfaction. actor Terrence Girard, will discuss his compositions and page 3 answer questions received on Facebook. Want to ask Beethoven a question? Become a “Fan of the BSO” at FULL COLOR www.facebook.com/brevardsymphony and submit your question for Beethoven before Sept. 9. Before the professional BSO musicians take the stage, the Brevard Symphony Youth Orchestra En- semble will perform in the King Center lobby. Following the performance, attendees are invited to visit the hands–on activities area featuring the “Musical Instrument Petting Zoo,” musical crafts and more. For complete details, contact the BSO business office at 242–2024 or send an e–mail message to [email protected].