Article Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from Pakistan Qiang Jin 1, Syed Hassan Raza 2 , Muhammad Yousaf 3 , Umer Zaman 4,* and Jenny Marisa Lim Dao Siang 5 1 Intercultural Communication Research Center, Hebei University, Baoding 071000, China;
[email protected] 2 Department of Communication Studies, Bahauddin Zakariya University, Multan 66000, Pakistan;
[email protected] 3 Centre for Media and Communication Studies, University of Gujrat, Gujrat 50700, Pakistan;
[email protected] 4 Endicott College of International Studies, Woosong University, Daejeon 34606, Korea 5 Department of Business Administration, School of Management, National Central University, Taoyuan City 32001, Taiwan;
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[email protected] Abstract: The COVID-19 pandemic may have reached a turning point as the World Health Organiza- tion and the global community of nations step up plans for mass vaccination campaigns. However, the COVID-19 vaccine-related conspiracy theories (e.g., falsehoods about birth control, women infer- tility, surveillance, and microchip humanity, etc.) have built new momentum for vaccine hesitancy. To this end, several nations worldwide, including Pakistan, are struggling to boost public trust Citation: Jin, Q.; Raza, S.H.; Yousaf, and enthusiasm to get vaccinated, especially in an anxious and complicated atmosphere propelled M.; Zaman, U.; Siang, J.M.L.D. Can by multiple, new