Entrepreneurship Edition Entrepreneurship Edition

20 2017 VOL 16001 ENTREPRENEURSHIP EDITION ENTREPRENEURSHIP EDITION

THE DESTINATION FOR INNOVATORS & CHANGEMAKERS

cover story: ENTREPRENEURS: BORN OR MADE?

Rajesh Nair Senior Lecturer and Director of the Innovation and Entrepreneurship Center pg.26 Innovation and Entrepreneurship Center pg.26 THE PLACE WHERE ENTREPRENEURS ARE MADE. pg.32

Asia School of Business (ASB) (Ministry of Higher Education, Malaysia Registration: DU046(W)) 2 ASB Entrepreneurship Edition 2017 ASB Entrepreneurship Edition 2016

ASIA-READY ENTREPRENEURS CREATED HERE.

Through a nurturing ecosystem built on innovation, ASB’s Innovation and Entrepreneurship Center is developing communities of entrepreneurs all across Asia.

We will change you. You will create change.

asb.edu.my 2 ASB Entrepreneurship Edition 20162017 3

ASIA-READY ENTREPRENEURS CREATED HERE.

Through a nurturing ecosystem built on innovation, ASB’s Innovation and Entrepreneurship Center is developing communities of entrepreneurs all across Asia.

We will change you. You will create change. asb.edu.my 4 ASB Entrepreneurship Edition 2017 ASB Entrepreneurship Edition 2016 5

A message from our President and Dean “...how our MBA 3.0 THE ASB INAUGURAL CLASS IS THERE is reshaping business 2016 Intake Total: 47 Students A PROCESS education, providing FOR CREATING immersive, real-world, ENTREPRENEURS? Action Learning projects MALAYSIA [16] n this issue we look at the making of entrepreneurs, with a feature that provide a rigorous AUSTRALIA [2] on Rajesh Nair, Director of the Nationality Innovation and Entrepreneurship Center learning platform for COTE D’IVOIRE [1] I INDIA [7] PAKISTAN [1] at Asia School of Business. 66% International BRAZIL [1] Rajesh believes that while the entrepreneurial behavior PHILIPPINES [1] 34% Malaysian entrepreneurial spirit is something some are born with, others can and should and practice.” SOUTH AFRICA [1] be made. RUSSIA [3] MEXICO [2] Asia School of Business was founded in response to the need for organizations AMERICA [10] in the corporate and public sectors NIGERIA [2] industry-ready entrepreneurs to help INDUSTRY: them take advantage of the abundance WORK EXPERIENCE Advertising (1) Import/Export/Trading (1) of opportunities that this Asian-century Aerospace/Aviation (4) Insurance (1) Agriculture (1) Investment (1) 1 - 3 years You will also read about how our MBA 7 Banking (6) Investment Banking (1) Computer-Related Services (1) 3.0 is reshaping business education, Law (1) Consulting (5) providing immersive, real-world, Action 14 4 - 5 years Leisure/Recreation (1) Education (2) Manufacturing (4) Learning projects that provide a rigorous Energy (5) Nonproﬁt (1) learning platform for entrepreneurial 6 - 9 years 20 Food & Beverage (1) Other (1) behavior and practice. Government (2) Retail (1) As world economic growth pivots to 6 10+ years High-tech Multimedia (1) Sports Management (1) Asia, MIT Sloan has found the ideal Household/Personal Products (1) Technology (4) opportunity to bring the innovative Average Work Experience 6.1 years Human Resources (1) Telecommunication (1) curriculum world-renowned MBA 3.0 to the region, merging Asian perspectives with the best in Western business education. While we have chosen the vibrant city of Kuala Lumpur as our home, your learning will connect you to many of our AGE AVG 28.9 Action Learning partners throughout BREAKDOWN 04 20 24 YEARS OLD Asia, and will even include time spent at 8% AGED 20-24 44% AGED 25-29 48% AGED 30-34 the MIT Sloan campus in Cambridge, Massachusetts. I look forward to sharing our MALE 62% 38% FEMALE convention-breaking MBA 3.0, 29 18 change-making Action Learning and 27 21 - Professor Charles Fine EXTRAORDINARY 58% 42% UNCONVENTIONAL President and Dean, Asia School of Business NOTE: The above numbers are correct as at time of printing and subject to change based on actual students matriculated.

0504 ASB Entrepreneurship Edition 20172016 5

0504 The workshop has pivoted my career from an engineer to entrepreneur; from CONTENNTENTS a hacker to a maker and an inventor to an innovator...Also I got a better understanding of business and operational aspects on how to run a sustainable startup...

Joshua Mathew Founder of Ellipsor LLP COVER STORY 22 INNOVATION AND ENTREPRENEURSHIP CENTER THE PLACE WHERE ENTREPRENEURS 26 ARE MADE. Rajesh Nair Senior Lecturer and Director of the Innovation and Entntreprenneeurship Center OPEN 15 16 THE ASB MARCH 21-22, 2016 APRIL 6-7, 2016 ENROLLMENT Professor Jake Cohen Professor Douglas Ready MAKERFEST Principles of Leading Enterprise-Wide PROGRAMS Fundamental Analysis Transformation: Aligning Purpose, Performance, and Principles SEEKINGOUR THE MAKERFEST - KL, EXACTLY UNCONVENTIONAL100-YEAR-OLD YOUTH INSPIRED WHERE YOU ANDSTAR TEXTRAORDINA-UP RY INNOVATION SHOULD BE CANDIDATES 1008 1109 1617 4439 4642 5046 MIT SLOAN PROGRAMS MIT FACULTY ASB:WHY THEASIA CENTER IS WE’VE GOT JOIN US AS COMES TO ASIA WE RUN INSIGHTS SERIES OFTHE EVE FUTURERYTHING YOUR LEARNING A CORPORATE Cambridge’s Courses designed Advancing the RightThe numbers in the middle AND LIVING PARTNER outstanding talent to inspire change learning culture ofsay the it allhustle and NEEDS COVERED There are many and heritage in KL at ASB bustle Welcome to ways we can Sasana Kijang work together and Lanai Kijang

IF YOU WOULD LIKE TO BE FEATURED IN THIS MAGAZINE, KINDLY GET IN TOUCH WITH PROFESSOR LOREDANA PADUREANPADUREAN AT [email protected] 1028 23 4240 PUBLISHER: ASB MANAGEMENT SDN BHD (1075414-U). PRINTER: PERCETAKAN SKYLINE SDN BHD (135134-V) The workshop has pivoted my career from an engineer to entrepreneur; from CONTENNTENTS a hacker to a maker and an inventor to an innovator...Also I got a better understanding of business and operational aspects on how to run a sustainable startup...

Joshua Mathew Founder of Ellipsor LLP COVER STORY 22 INNOVATION AND ENTREPRENEURSHIP CENTER THE PLACE WHERE ENTREPRENEURS 26 ARE MADE. Rajesh Nair Senior Lecturer and Director of the Innovation and Ennttrepreneneurship Center OPEN 15 16 THE ASB MARCH 21-22, 2016 APRIL 6-7, 2016 ENROLLMENT Professor Jake Cohen Professor Douglas Ready MAKERFEST Principles of Leading Enterprise-Wide PROGRAMS Fundamental Analysis Transformation: Aligning Purpose, Performance, and Principles SEEKINGOUR THE MAKERFEST - KL, EXACTLY UNCONVENTIONAL100-YEAR-OLD YOUTH INSPIRED WHERE YOU ANDSTAR TEXTRAORDINA-UP RY INNOVATION SHOULD BE CANDIDATES 1008 1109 1617 4439 4642 5046 MIT SLOAN PROGRAMS MIT FACULTY ASB:WHY THEASIA CENTER IS WE’VE GOT JOIN US AS COMES TO ASIA WE RUN INSIGHTS SERIES OFTHE EVE FUTURERYTHING YOUR LEARNING A CORPORATE Cambridge’s Courses designed Advancing the RightThe numbers in the middle AND LIVING PARTNER outstanding talent to inspire change learning culture ofsay the it allhustle and NEEDS COVERED There are many and heritage in KL at ASB bustle Welcome to ways we can Sasana Kijang work together and Lanai Kijang

Nail it, scale it, sail it. That is the mantra of successful startups. It was just a short time ago when, together OUR 100-YEAR-OLD STARTUP. with Bank Negara Malaysia, we finalized the plan to bring the DNA of MIT Sloan to Asia, and transplant it into the Asia School of Business. The idea was so spectacularly right for its time, that we knew A TRANSFORMING JOURNEY we had nailed a huge opportunity.

In the next 12 months we did everything, up to the point of finding the 50 students we wanted for our inaugural MBA class. And in the last few months we have achieved that. It has been an exhilarating journey, and the best parts are yet to come.

APRIL 2015 MAY 2015 JUNE 2015 NOVEMBER 2015 FEBRUARY 2016 AUGUST 2016 DECEMBER 2016 JANUARY 2017 The signing Introduced Innovation and The first Groundbreaking Inaugural MBA Class 10 MIT Faculty 20 Action Learning ceremony marking Custom Executive Entrepreneurship ‘MIT Faculty ceremony for the session started Insights Series Projects (Malaysia & the collaboration Education Center began Insight Series’ construction of ASEAN) its MakerFest the new ASB campus 13 Innovation & programs Enterpreneurship Programs

08 ASB Entrepreneurship Edition 2017 9

08 MIT SLOAN PROGRAMS COMES TO ASIA. WE RUN PREPARE YOURSELF FOR CHANGE.

Strongly connected to all things MIT Sloan

‘Mens et Manus’, ‘Mind and Hand’, has been the motto for MIT Sloan since its PAGE inception in the 19th century. But it has probably never been more relevant than now, MBA 3.0 as Asia School of Business brings change to Asia. A 20-month full-time MBA program 12 Today’s disruptive business environment demands leaders and change-makers who can be as adept at bringing leadership to an organization as they would be in a hands-on role building a startup. Graduating business-ready, and having this broad set of capabilities is why MIT Sloan MBA graduates are among the most sought-after. Now the genetic blueprint of MIT Sloan heritage has been passed on to ASB. PAGE Executive Education

The visionary for this initiative is Dr. Zeti Akhtar Aziz, Former Governor of Bank Custom programs / Industry exchanges / Negara Malaysia, who serves as Co-Chair of the ASB Board of Governors together 20 ASB speakers’ forum 20 November 2015 with Professor Richard Schmalensee, who served as Dean of the MIT Sloan School for nine years. Asia School of Business Board of Governors Co-Chair and Central Bank of Malaysia The Board of Governors includes MIT Sloan faculty members Professor David Governor, Dr. Zeti Akhtar Aziz, introduced Schmittlein, Dean of the MIT Sloan School, Professor S.P. Kothari and Professor the ASB-MIT Sloan collaboration in Charles Fine, who serves as Founding Dean and President of the Asia School of Malaysia to US President Barack Obama on PAGE his visit to Kuala Lumpur, Malaysia. Business. Research Opportunities

ASB will offer management students, management practitioners and the institutions Supporting Action Learning programs that employ them a new way of doing things, new ways of learning, new ways of 18 / Case studies / Data analytics thinking and a better integration of theory with practice.

PAGE Innovation & Entrepreneurship Center 22 48-hour MakerFest / Innovation BootCamp MIT SLOAN PROGRAMS COMES TO ASIA. WE RUN PREPARE YOURSELF FOR CHANGE.

Strongly connected to all things MIT Sloan

PAGE Innovation & Entrepreneurship Center 22 48-hour MakerFest / Innovation BootCamp 12 ASB Entrepreneurship Edition 2016

An ASB MBA 3.0 blends theory and practice at every level.

already outstanding capabilities and hone your skills through our unique Action Learning program, the real-time immersion in real projects, working with our corporate partners. Key Features of the ASB MBA 3.0 Program The right MBA for a disruptive age. • 20-month general management MBA program grounded in MIT curriculum • Courses taught by MIT Sloan faculty and ASB residential faculty BE PART OF THE NEXT GENERATION Asia School of Business, a • 4 Action Learning treks in Asia collaboration between Bank Negara • One month of courses at MIT Sloan & two-week US industry-trek Malaysia and MIT Sloan School of • Residential Program in Kuala Lumpur Management (MIT Sloan), has • Asian Perspective embraced the challenge to create a • ASB degree with Certificate of Completion from MIT Sloan new and better path for the Asian MBA 3.0: CREATING • MIT Sloan affiliate alumni status disruptive age.

An ASB MBA 3.0 blends theory Program Fees & Expenses - MYR440,000 (International) / RM333,000 (Local) LEADERS FOR THE and practice at every level. MIT’s motto, "Mens et Manus" or Mandatory Program Fees (20 months) - MYR365,000 (International) / RM258,000 (Local) includes tuition fees, accommodation, miscellaneous (visas, insurance, supplies), “Mind and Hand”, emphasizes Action Learning projects and U.S. Trek/ MIT Sloan strengthening students’ theoretical DISRUPTIVE AGE Estimated Food + Personal Expenses - MYR75,000 understanding with hands-on practical applications. Learning-by- It is the goal of Asia School of Business to admit the most qualified applicants. Asia School of Business doing enables students to fill the uses a “needs blind” admissions process that does not consider the economic status of the applicant. ASB will work with admitted applicants to secure the financial assistance they need through gap between what they know and scholarships and/or loans. The value of many current-generation how to apply that knowledge to ASB Master of Business Administration (Approval Code: JPP/BPP(U)(PA7909)08/2020) program (MBA) MBA programs is being questioned. make a difference in their chosen fields or careers. The culture of academic and scientific rigor, path to leadership. In contrast, ASB’s MBA 3.0 is which has persisted since the 1980’s, has most disrupting conventional business education. We have The MIT Sloan faculty will teach often produced graduates who are strong on theory taken the DNA of MIT Sloan and transformed it into a the same rigorous core curriculum at yet sometimes weak on application. Learning from highly rigorous, 20-month journey towards leadership ASB that is delivered in Cambridge, case studies gives students a good perspective on for the new age to create change-makers who are Massachusetts, USA, while including history, but does not necessarily prepare them for ready to make a ‘powerful impact’ on the world. It more Action Learning than in any breaking new ground in order to create their own is a transformative experience that will enhance your other MBA. ASB engagements with MIT Sloan alumni in the ASEAN region.

1211 13 12 ASB Entrepreneurship Edition 2016

An ASB MBA 3.0 blends theory and practice at every level.

1211 13 The 20 months of an ASB MBA is a rigorous THE ADMISSIONS PROCESS: and well-structured journey to becoming an industry-ready changemaker. Leadership MBA 3.0 through innovation is the cornerstone of each semester; building your knowledge, THE ADMISSIONS PROCESS: and honing your skills through intensive, 01 Online Application: CURRICULUM real-time Action Learning projects. Prospective student completes the online application with all the necessary components; there is no application fee. 02 Evaluation: The student’s application is read and reviewed by the admissions committee and a decision is made as to whether the applicant will be invited to an interview.

TERM ONE TERM TWO TERM THREE TERM FOUR TERM FIVE 03 Interview: (SUMMER) Successful applicants are invited for an in-person/Skype interview with a member of the admissions committee. AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC JAN FEB MAR 04 Decision: The Admissions Committee makes a decision as to whether to admit the applicant to the program. APPLICATION REQUIREMENTS Prospective students must supply: Cover Letter Resume Essays (2) Transcripts from all programs from which you have received a degree Test Scores or Video* Letters of Recommendation (2)

*While Extraordinary applicants are strongly encouraged to apply with their GMAT or GRE test results, we also welcome Unconventional candidates who exhibit qualities that set them apart from their peers; such as building a successful start-up or making paradigm-shifting changes within their company or industry. Unconventional applicants are required to submit a video as part of their application, which tells the Admissions Committee why they qualify through their experiences, and how they will contribute to the MBA classroom.

SUMMER CAREER AND MIT FOUNDATION ACTION LEARNING ACTION LEARNING ACTION LEARNING US TREK + ORIENTATION ACTION LEARNING PROFESSIONAL APPLICATION DEADLINES: COURSES COURSES ON-SITE SYMPOSIUM MIT SLOAN PROJECTS DEVELOPMENT Round 1: October 19, 2016 Round 2: January 25, 2017 The Orientation Students gain In this course, students To reinforce their During the ASB students will This experience Career development Round 3: March 31, 2017 module has fundamental key learn specific tools such developing theoretical Symposium, the embark on a 2-week allows the students to activities include APPLICATION FEE: None a strong business foundations as team, project and knowledge, students student teams US Trek that will cover pursue individual class-time, industry emphasis on across disciplines, stakeholder management at ASB apply showcase to action an opportunity for interests and work for speakers, networking multiculturalism, perspectives and to be applied in classroom learning learning current and further study and various companies, events, mock interviews communication, cultures, including their Action Learning to management future hosts the in-depth exploration start-ups or NGO’s and negotiations, SCHOLARSHIPS/ FINANCIAL AID: leadership and group discussions engagements as well challenges working outcomes of their of companies in the on a global market. mentoring and Scholarships will be awarded by the admissions committee based on the team building. and presentations, as interact weekly with on-site in organizations onsite experience industries students training programs overall assessment of the information a candidate provides on their online and business case their faculty advisors and around Malaysia and during presentations are pursuing. During and company visits. application. Applicants will be evaluated without consideration to an coursework taught by reflect on the progression Southeast Asia. and poster sessions. their stay at MIT, applicant’s ability to pay. ASB will be awarding generous scholarships up MIT Sloan faculty. on their projects. students will take to the full amount of tuition. courses covered by MIT Sloan faculty and engage in Sloan student activities.

1413 1154 The 20 months of an ASB MBA is a rigorous THE ADMISSIONS PROCESS: and well-structured journey to becoming an industry-ready changemaker. Leadership MBA 3.0 through innovation is the cornerstone of each semester; building your knowledge, THE ADMISSIONS PROCESS: and honing your skills through intensive, 01 Online Application: CURRICULUM real-time Action Learning projects. Prospective student completes the online application with all the necessary components; there is no application fee. 02 Evaluation: The student’s application is read and reviewed by the admissions committee and a decision is made as to whether the applicant will be invited to an interview.

1413 1154 16 ASB Entrepreneurship Edition 2017

LEADERSHIP TOOLS: THE PSYCHOLOGY OF GETTING THINGS DONE by Professor Roberto Fernandez Critical insights on how people in organizations behave and make decisions.

FROM ORGANIC TO DESIGNED DATA: THE BILLION PRICES PROJECT by Professor Roberto Rigobon MIT FACULTY Understanding data analytics as a competitive advantage. MANAGING THE GLOBAL ENTERPRISE Visiting MIT Sloan Professor, By Professor José Santos Roberto Rigobon entertains As growth in the Asian economies continues to outpace the corporate leaders with his INSIGHT SERIES West, the urgency for both Asian and Western companies theories on international to globalize their business models increases. pricing practices, using the ASB gives back to Asia's business community through its Thousand Big Macs Index. THE ROLE OF FINANCIAL INNOVATION AND FINANCE SCIENCE MIT Faculty Insight Series - sharing business knowledge by IN FINANCIAL STABILITY AND ECONOMIC GROWTH hosting critical-thinking seminars with its corporate partners. By Professor Robert Merton We have welcomed 6 MIT Sloan Professors to date; with Nobel Laureate Professor Merton highlights future innovations in regulation and monitoring potential systemic many more who are keen to come and visit our campus. risks; and discusses the interplay between monetary and financial stability policies

Prof. Roberto Fernandez led a PRINCIPLES OF FINANCIAL REPORTING & ANALYSIS thought-provoking and at times, By Professor Jake Cohen lighthearted examination of what A two-day program showed investor preferences made people tick and how they can through fundamental analysis, capital budgeting be better leaders and communicators. principles and techniques.

Professor Jose Santos gives MERGERS & ACQUISITIONS a compelling talk on strategy, By Professor Jake Cohen innovation and leadership in Companies doing business regionally & globally need an Asia-dominant economy. to realign their business models, strategies and cultures to those of their people.

LEADING ENTERPRISE-WIDE TRANSFORMATION: ALIGNING PURPOSE, PERFORMANCE AND PRINCIPLES By Professor Douglas Ready Two thirds of transformation efforts fail - stakes are high. Driving change and innovation successfully requires a smart executive team and entire organization's engaged effort.

THE POWER OF RESILIENCE: HOW THE BEST COMPANIES MANAGE THE UNEXPECTED by Professor Yossi Sheffi The interconnectedness of the global economy means unexpected events in one corner of the globe ripple through the world’s supply chain. Associate Dean and Senior Professor Jake Cohen uses an ox, MATCHMAKERS: THE NEW ECONOMICS OF MULTISIDED PLATFORMS Nobel Laureate Professor Robert Merton a baron and two farmers case study by Professor Richard Schmalensee invigorates the discussion of financial to share balance sheets, income How matchmakers work best in practice, why they do what innovation's relationship with economic growth. statements and debt & equity they do, and how entrepreneurs can improve their chances for lessons with ASB's partners. Great talk by Prof. Yossi Sheffi success. on resilience at the 7th MIT Faculty Insights Series in collaboration with MISI. For more information on upcoming events: [email protected] or visit asb.edu.my/mit-faculty-insights ASB Entrepreneurship Edition 2017 17

LEADERSHIP TOOLS: THE PSYCHOLOGY OF GETTING THINGS DONE by Professor Roberto Fernandez Critical insights on how people in organizations behave and make decisions.

OUR CORPORATE PARTNERS

One of the most compelling features Manus’ or ‘Mind and Hand’, the Air Asia - The regional leader in high quality, low cost aviation, of the MBA program at ASB is Action MBA program at ASB will provide MIT Sloan established in 2001 with the claim ‘now everyone can fly’. AirAsia ACTION Learning. Out of an 20-month full-time an educational experience through is a leader in is listed on Bursa Malaysia with a market capital of MYR8.8 billion. curriculum, you will spend a third of hands-on Action Learning projects that your time on-site, working with various focus on Asia within a global context. Action Learning Axiata - A leading telecommunications group in Asia with a companies in different countries on MIT Sloan is a leader in Action Learning LEARNING: market capital of MYR43.3 billion. Axiata has approximately 290 million different problem areas, generating in management education. in management subscribers through its controlling interests in 6 mobile operators value for your own education as well education. in ten countries. FRONT as for the benefit of your host companies. Project foci include marketing, finance, Action Learning is simply the process economics, operations, strategy, Boeing - The USD106.6 billion market capital global aviation giant has an of learning by working on real business innovation or any other topic of interest aerospace composites manufacturing center in Malaysia, which challenges in collaboration with host and importance to the host company. AND CONNECTING THEORY is the global hub for wingtip manufacturing and retrofit. companies, using tools and frameworks Today, the value of Action Learning taught in the classroom with the support projects for students, company hosts and AND PRACTICE WITH Greentech Malaysia - Malaysian Green Technology Corporation of mentors, faculty experts and industry faculty is widely recognized in the most CENTER is an organization under the Ministry of Energy, Green Technology leaders. True to MIT’s motto of ‘Mens et advanced educational environments. CASE STUDIES and Water, aspiring to position Malaysia as a global hub for green technology. Case studies are a pedagogical tool designed around facilitation-based Action Learning, Intel - A USD172.5 billion market capital global innovation leader, that provides students with a means for with a R&D and manufacturing center in Malaysia. Intel is pushing the theoretical frameworks to be applied to boundaries of smart and connected technology to bring amazing practical, real-world business scenarios. experiences to every person on earth. Developing case studies is also an effective means to inform research, and forge deeper Johnson & Johnson - The global consumer products leader, relationships between academia and with market capital of USD323.7 billion, has ASEAN operations in both business. Faculty that develop and use their Malaysia and Singapore, providing a unique insight into a global own case studies in the classroom exhibit multinational with industry leading marketshare in ASEAN. greater confidence when teaching, better engaging students. Maybank - One of ASEAN’s leading financial groups, and the only one with on-the-ground operations in all 10 ASEAN markets. Business organizations can use the materials Listed on Bursa Malaysia with a market capital of MYR86.2 billion. not only for altruistic educational reasons but also for internal learning and SapuraKencana - A global oil & gas service provider and development initiatives, and as a reflective operator with a MYR11.2 billion market capital. Operations include exercise to examine past strategic decisions engineering, fabrication, offshore construction, as well as offshore and current challenges. exploration and production of oil & gas fields.

The lack of relevant Asia-based case studies SME Corporation Malaysia - The central coordinating agency presents a considerable opportunity in under the Ministry of International Trade and Industry that management education for ASB and our formulates overall policies and strategies for Small and Medium partners to develop long-term sustainable Enterprises. relationships with industry leaders, startups and SMEs, public organizations and NGOs, Action Learning is about being in the middle of a problem, YTL - One of the largest companies listed on Bursa Malaysia with to develop relevant Asia-based pedagogical working closely with the people who are facing that a market capital of MYR16.2 billion, YTL is an integrated infrastructure content that can be used in academia developer with extensive international operations. challenge every day and learning from the experience. around the world.

Source: Bloomberg, January 2017 15 1916 OUR CORPORATE PARTNERS

Source: Bloomberg, January 2017 15 1916 RAJESH NAIR Senior Lecturer and Director of the Innovation and Entrepreneurship Center at the Asia School of Business, and Visiting Scholar at the MIT Tata Center for Technology and Design.

Rajesh Nair is Senior Lecturer and Director of ASB Innovation and Entrepreneurship Center at the Asia School of Business. He is also a Visiting Scholar at MIT-Tata Center for WE WILL Technology and Design, with a focus on helping students in commercializing technologies developed at the center. Prior to this work, Rajesh has been a product designer and serial CHANGE entrepreneur for 25 years designing and developing consumer and industrial products. YOU, The last company he founded, Degree Controls, Inc. (www.degreec.com), provides solutions in thermal design of high reliability electronic products in various markets such as medical, IT, military and consumer. He holds 13 U.S.A patents. He was the recipient of IN JUST the Entrepreneur of the Year award from New Hampshire High Tech Council and was a A FEW DAYS. finalist at Ernst & Young Entrepreneur of the Year-New England program. Rajesh is an engineer by education and holds Master’s degrees in Engineering & Management (MIT), Manufacturing Engineering (UMass, Amherst), Electronic Product Design (Indian Institute of Science, Bangalore), and a Bachelor’s degree in Electronics & Communication (IISc). His research at MIT on developing methods to catalyze innovators ASB Executive Education, in and entrepreneurs from the ‘ground up’ to build entrepreneurship ecosystems was conjunction with MIT Sloan, offers segue to his current work. short courses with big impact. His unique experiments in remote colleges in India have created entrepreneurs and startups from groups of students. His work is largely motivated by his conviction that Programs for business professionals entrepreneurs can be made, and average individuals, with the right kind of exposure and and their organizations offer an elite training, can be transformed into entrepreneurs, thus empowering them and enriching their education experience, led by senior communities. MIT Sloan faculty, at our campus in In 2006 Rajesh founded the annual TechTop National Innovation Competition in India. Kuala Lumpur. He started TechTop Centre in India, a ‘live-in’ program that exposes undergrad students to an experiential process on Innovation, Fabrication and Entrepreneurship to change their Our aim is to provide business entrepreneurship attitude. professionals from around the world with a targeted and ﬂexible means His current personal mission is to create a thousand entrepreneurs in the next three years to advance their career development through the method he developed at MIT. His experiments with undergraduate students goals; while cutting edge leadership in India have generated several start-ups (see ‘Teaching Entrepreneurship in India’ and TEDx-BeaconStreet talk on ‘Starting Up Entrepreneurs’.) training enables organizations to be better poised for future growth. “I’ve stopped being surprised at what students can learn and do in a short time, if we can teach them through doing.” And, by raising your capabilities to a higher level, we will change you. For more information, contact [email protected] ASB Entrepreneurship Edition 2017 21

RAJESH NAIR Senior Lecturer and Director of the Innovation and Entrepreneurship Center at the Asia School of Business, and Visiting Scholar at the MIT Tata Center for Technology and Design.

INNOVATION & MAKERFEST – ENTREPRENEURSHIP CENTER YOUTH INSPIRED – CHAMPIONING REGIONAL (AND BUILT) ENTREPRENEURSHIP INNOVATION n a bright sunny weekend in November, the ASB Innovation and Entrepreneurship Director ORajesh Nair brought the Asia School of Business 48-hour MakerFest to the town of Sibu, Sarawak – more

College Technology Sarawak (UCTS).

he Action Learning approach ex- to expose students to the fundamentals tends from identifying and under- - standing problems through deep cation. On Friday evening, 7 teams of aTnalysis, to developing solutions through 4-5 students began by learning how to application of science and technology, to design in 3D CAD, develop simple con- learning and implementing them through trollers using Arduino, develop software practicing astute management principles. programs, and by Saturday they were de- ASB’s Innovation and Entrepreneur- signing their own products and digitally ship Center (IEC) plays a critical role in fabricating them. this journey for students, both at ASB By Sunday afternoon the students and in the larger community, with plans of were demonstrating working proto- playing an active role in helping to devel- types for product ideas they developed - ties in Malaysia and the greater ASEAN pitched their ideas on stage. For many

innovation and entrepreneurship ecosys- presenting in public. tem for students at ASB. Discovering untapped The IEC’s primary mission in the next two years potential

• Establish ASB as a catalyst to innovation and entrepreneurship in We had the chance to talk to Dr Bakri Malaysia and Southeast Asia Madon, Dean of School of Computing at • Develop an innovation and entrepreneurship ecosystem at ASB UCTS, who was proudly watching over the students during MakerFest. • Build a community of students, sponsors, media and government - rience for the students and organizers,” • Launch startups from ASB he said. “Having witnessed the value and “...What does surprise • Promote #ActionLearningASIA at ASB students’ creativity, enterprise and com- has run in Malaysia, with a total of 18 such me is all this untapped workshops on innovation and entrepre- e ASB 48-Hour MakerFest, to organize this type of event again in the neurship under his belt, he said wide-eyed potential – just look at ASB Innovation, Fabrication & future, not just for the students in UCTS, and enthusiastically, “After running several what they can do in 48 Entrepreneurship BootCamp and ASB- but also for the public and, in particular, such programs, I have stopped being sur- 100K Business Competition are among the secondary school students.” prised at what these kids can do! What hours. Imagine what does surprise me is all this untapped po- they can do if we can in line with meeting these goals. UCTS students during MakerFest was tential – just look at what they can do in 48 train them to innovate Do get in touch with the ASB palpable. It was admirable seeing them hours. Imagine what they can do if we can Innovation and Entrepreneurship Director step out of their comfort zones to work in train them to innovate new solutions and new solutions and Rajesh Nair at [email protected] teams and stand up to present their ideas start companies.” start companies.” to know more about the IEC. to each other. ASB Entrepreneurship Edition 2017 23

College Technology Sarawak (UCTS). he Action Learning approach ex- to expose students to the fundamentals tends from identifying and under- - standing problems through deep cation. On Friday evening, 7 teams of aTnalysis, to developing solutions through 4-5 students began by learning how to application of science and technology, to design in 3D CAD, develop simple con- learning and implementing them through trollers using Arduino, develop software practicing astute management principles. programs, and by Saturday they were de- ASB’s Innovation and Entrepreneur- signing their own products and digitally ship Center (IEC) plays a critical role in fabricating them. this journey for students, both at ASB By Sunday afternoon the students and in the larger community, with plans of were demonstrating working proto- playing an active role in helping to devel- types for product ideas they developed - ties in Malaysia and the greater ASEAN pitched their ideas on stage. For many innovation and entrepreneurship ecosys- presenting in public. tem for students at ASB. Discovering untapped The IEC’s primary mission in the next two years potential

Participants utilizing Design Thinking to brainstorm ideas

Participants delivering a pitch about the prototype they built

ASB IEC PREVIOUS PROJECTS

YOUNG CEO 2016 DIGITAL MAKER GREENTECH xVENTURE 2016 GLOBAL EXCHANGE YOUTH INNOVATION (DMGX 1 & 2) CHALLENGE

MAKERFEST PROGRAMMES

Prototyping by the participants with resources provided by IEC

24 25 48-HOUR Check out our global participants in action as they were undergoing their life-changing journeys in the MAKERFEST Makerfest Programs:

Participants utilizing Design Thinking to brainstorm ideas

Participants delivering a pitch about the prototype they built

ASB IEC PREVIOUS PROJECTS

YOUNG CEO 2016 DIGITAL MAKER GREENTECH xVENTURE 2016 GLOBAL EXCHANGE YOUTH INNOVATION (DMGX 1 & 2) CHALLENGE

MAKERFEST PROGRAMMES

Prototyping by the participants with resources provided by IEC

24 25 ZERO MAKER INNOVATOR ENTREPRENEUR uninitiated hacks things hacks problems hacks opportunities

ZERO MAKER INNOVATOR ENTREPRENEUR uninitiated hacks things hacks problems hacks opportunities

triggered my change, and what I found is that the of the fifty, over 30 of them started companies. This key factor that triggers this transformation is was from a college that had no student entrepreneurs confidence. As you do things, fail and learn, it builds in the last twelve years, so this was an absolutely self-efficacy or the confidence to take on unfamiliar fresh green pasture. They started some thirteen challenges. It happens in phases. startups and eight of them are still running. What made you decide to take on this challenge? The first stage is the Maker experience, where you Since trying that, I’ve run twenty such programs in I had a fellowship from Mr Ratan Tata through realize you can take an idea and convert it into India, Malaysia and the U.S. I’ve stopped being MIT-Tata Center. When he gave the fellowships, he some physical product or an app. surprised at what students can learn and do in a told students to visit a resource-constrained The next stage is the Innovator experience, which is short time. This also shows how, in universities, we community, such as India, identify a critical problem, being able to make something that solves are wasting the potential that students have. use all the facilities you have in MIT to create a somebody’s problem. This is when you understand solution and make an impact. Tata paid for my who are the people in the problem, what are their How did Makerfest begin? education at MIT. When I travelled across India, I interests and their influences, and you are able to pull MakerFest is basically designed just to give students looked for problems to be solved, such as water, together a strategy to address all these things. their first transition to be a Maker. Within forty eight housing and education. What I found is that there The third stage is the Entrepreneur phase, where you hours, can you build the sense of confidence that are so many brilliant people there already solving are able to identify a problem, evaluate it for they could become a Maker? these problems. It would be true in any country you financial potential, create a solution, and create a The program starts on a Friday afternoon and ends go to. Innovators are at the ground level solving business out of it. on Sunday. They learn the basics of the ideation problems, but you will see that they don’t carry into process and digital design tools such as CAD, the next level where they make an impact. What is Can you tell us a little more about your research? microcontrollers and programming. Using these tools missing are entrepreneurs who can take the solution I decided to do a real, hands-on experiment on they make a working prototype of something that the ENTREPRENEURS: out to the world. There are several factors that are students to see if their entrepreneurship attitudes can team dreams up. I usually give a theme so they all stopping people from doing that: first is the culture, be changed. For my first round of experiments, I have something in common. They demonstrate their second is the education system and third is the chose a small engineering college in South India. I project and present the idea to the public on the last exposure to entrepreneurship. chose university students instead of high school day. The response from the students who attended Imagine if we can create an army of entrepreneurs in students because they have a certain freedom and shows it has been transformative, and that too just in a nation. They can solve existing problems and turn maturity and they have more exposure to what is forty eight hours. BORN OR MADE? them into an opportunities. In the process make happening in the world. If you could trigger them at When I really look back, I find that our education wealth and create jobs. So I concluded that what that point, I believe that they have a higher chance system is failing our students. They are being trained India needs is more entrepreneurs. And, of course, of taking on entrepreneurship because they are in a for their parent’s job and not for tomorrow’s job. Jobs nobody knew how to do that. So that is how I took Is an entrepreneur born or made? Rajesh Nair, Director of the Innovation more adventurous student community. When I ran of the future are going to be very different, so it this on as my research thesis topic. and Entrepreneurship Center at Asia School of Business, believes that while the this first program I had fifty students. I worked with needs a very different kind of training, such as criitcal The primary question I had in mind before going to them for six weeks, taking them through multiple thinking, problem solving, creativity and maker skills. entrepreneurial spirit is something some are born with, others can and should be India was: what are the factors that change iterations. I taught them how to make things, how to We have an education system built for this industrial someone to take on entrepreneurship? Secondly, if made. We sat down with him to talk about his experience bringing this thesis to the use Design Thinking principles to develop solutions age, so we have accountants and doctors and we can create a program where they can be and identify worthwhile problems with high value to uni-disciplined students. Now, you can’t be that test with his ﬁrst TechTop Center in India and with the 48-hour MakerFest program. trained, would their mindset change to take on create startups. anymore. You have to be system thinkers; you have entrepreneurship? Initially, the whole goal of my We were training students from all disciplines. The to have exposure to multiple disciplines. Our thesis was just to see if I could change the mindset of students I had would say things like, “Oh, I’m education system doesn’t expose current to students people and measure that change. electrical engineer, so I will not be able to do this to those skills. Looking back at my own life, I went through the and that,” or, “I can’t do that, I’m not a mechanical Looking at the level of confidence, which we measured same transformation, but over a very long time. I was engineer.” We needed to teach everyone a little bit primarily through surveys and feedback, we found that an engineer, worked for companies, started my own of everything and get them to lose their fear of other upon first observation, while the boys and girls I had in companies and such. So I tried to reflect on what disciplines. At the end of the program I found that out my class were both equally skilled technically, the boys 28 ASB Entrepreneurship Edition 2017 ASB Entrepreneurship Edition 2016 27 had the tendency to have extra confidence, more than or enable paeople to start the next company—there what their capabilities called for. are already structured offices for that. My goal is to Girls, on the other hand, seem to undermine create a hundred times more entrepreneurs so that the themselves. Girls say, “You know, I don’t think I can current infrastructure can help them. The primary factor up with an idea and made a do that.” But they both changed after this program. in this transformation is confidence. This change happens during the program and I have tested it out so many times and I find that this A lot of people don’t have confidence because of me that nothing is impossible. transition is very sharp. If you can make a difference the fear of not being able to conform to culture. So Malvinder Singh Gill, MakerFest participant from one level to the other in such a short time in a how can one overcome that fear? student community, I think that we could actually I think failure is something that you can train yourself scale it by creating mentors who can run such to deal with. If a kid stands up and says, “I want to programs within the community. We can continue start a company,” and somebody gives him a million a desk job.” I believe if you can hand hold them this process within the college where students who dollars and a place to do it, he is most probably through the first several iterations, they can do better. go through the first round of training could become a going to fail, simply because it’s the first time he is embedded For me, success is not the capital raised or revenue core of starting an ecosystem of innovators and doing it. growth, it is how someone survives failures. entrepreneurs within the college. With the right kind Most start-ups fail because of stupid first-timer’s of mentors and policies you can actually make a reasons—maybe they created a product that Why did you join ASB? huge difference in the community. nobody wants, or they couldn’t get together as a Firstly, how often do you get a chance in your life to I’ve stopped being surprised Governments and cities want entrepreneurs to create team. When a baby starts to walk, you don’t offer be a part of a team building a world class business jobs and companies. They generate funds, him a bicycle to ride. You have to give him space to school anywhere in the world? At that point there at what students can learn buildings, policies and incentives, creating an try, walk, fail, fall and learn. were no questions, I wanted to be part of the team. ecosystem of infrastructure. That is coming from I think that the confidence primarily comes from Second, how can we shape the students who come and do in a short time. top-down. Top-down process don’t inspire students to failure; through trying, failing and then learning from in a slightly different direction than most MBA become entrepreneurs. that. There is no failure that is a complete failure. That programs? I feel a whole lot of capability is wasted. Today, the moment someone says, “I want to be an means everything went wrong. In all failure, if you They can actually do a whole lot more but the fear of entrepreneur,” the ecosystem of infrastructure can really look closely, you see that 80-90% of the efforts failure is actually stopping them from doing things on offer funding, mentors, incubators, to help them build really worked and 10- 20% did not work. If I went their own. Third is that I find that my work in India their company. This ecosystem is ideal for incubating through that failure experience I can realize the was useful for transforming the community so much companies. things that really worked and I know that I can do that ASB gave me a platform to make a change in supposed to apply that. However, since they didn’t start your own company, you could be an But the question is how do you incubate that 80-90% again. It is the 10-20% which I have to Malaysia. apply it earlier, they really don’t understand the entrepreneur and be a part of a larger company. An entrepreneurs? Okay, because the kid that stood up learn. For someone looking from outside it is 100% After working with students at MIT and small colleges theory to start with. I believe that teaching has to entrepreneur is just someone who has the kind of and said ‘I want to be an entrepreneur’ can access failure but for an entrepreneur’s journey, he learns in India and Malaysia one thing I found is that happen the other way: make them do things, give attitude to solve problems that have healthy returns. a support structure. But you only have a few hundred and he knows how to do the first 80%, then take the students in all of these places are all equally smart. them a place to fail and then analyse why they fail. The only way to scale movement to create innovators such people coming up at a time. How do you next iteration to learn the next part. Failure is so There is no difference in their intelligence level. The That way, they can actually learn the theory after they and entrepreneurs is to train people who, in turn, can create a thousand or ten thousand of such kids who critical to building confidence. If everything works primary difference is in their exposure. If I tell a kid at do things, so they understand the relevance of the create a nurturing local entrepreneurship ecosystem can stand up and say that they want to be fine, you will have no idea what really worked. MIT about ‘a, b, c’, he might extrapolate to ‘d, e, f’ theory and applications and context of the theory where a thousand flowers can bloom. Can we go entrepreneurs, so that the ecosystem of infrastructure There’s a million ways things can go wrong and only because he has already been exposed to ‘a, b, c’. so much better. to small colleges and truly build an ecosystem where can actually support them. a very few ways things can go right. You need to go A kid somewhere else, who has not been exposed, When the kid who did MakerFest goes back and the next kid who joins the college sees a very The ground-up program that I am working on is to through the failure and figure out how to fix it. Today may not be able to think beyond. It has nothing to do is taught coding or Ohm’s Law or electrical different college than someone who came before enable and empower ordinary students in universities we don’t have a safe place for them to learn that. It’s with intelligence but everything to do with exposure. engineering, they now have some basic anchor him? What a kid at MIT sees are some his seniors and build their confidence to be entrepreneurs, through a little unfair to ask a first time entrepreneur to build What that tells you is that if you could actually give point that they can relate to. What I find with starting companies in their dorm room. The doing, failing and learning. This could create an the next Facebook. We set unfair expectations so that kind of exposure to kids in Sabah, they would students anywhere is exactly the same: they are just freshmen who join look at that and think that it is ecosystem of entrepreneurs that the top down obviously the chances of them failing are very high. be just as good as anyone anywhere else in the as curious, just as intelligent. the norm and do the same without questioning approach can pick up, and help to bring them to the Others look at an entrepreneur’s first failure and say, world. They have the potential but we are not themselves. They do that because of the ecosystem. next stage. My goal is not to create the next company “I don’t think entrepreneurship is for you, go take up I now understand that I should not judge actually nurturing it. We are missing ten thousand What’s your ambition for ASB in the context of That’s the power of the ecosystem. Can we create an idea but instead make it into something Steve Jobs every year because we don’t train them shaping up this system? that kind of ecosystem that when a kid joins they see from scratch. They are all in small villages doing Two major things. The first is to be the main change a place that is very nurturing and they say, “I want bigger by being more innovative and small work but they have so much more potential. agent for the region and second is to give students at to go try this,” and people in the ecosystem say, creative. In other words, be open in my ASB the best ecosystem where they can learn to do “Go try it! What’s the worst that can happen?” How different was it working with college kids in more than any other MBA schools. We could work with local governments, local imagination to think different. Malaysia and how different is the overall We want the Innovation and Entrepreneurship leaders and the community to create these Michael Lian Gau, MakerFest participant experience? Center to be an agent of change for innovation and ecosystems from ground-up, create these mentors, Students from colleges in India and Malaysia entrepreneurship in Malaysia, Asia and maybe even and create this infrastructure where the next the world. It should be a place where they can learn generation of students can actually do all these experience pretty much the same way—they are Number of people touched by program: bored stiff. They are bored with the same old way of to do a whole lot more and create solutions for things. It has to go through geometric progression. teaching where they take notes and are expected to problems and launch companies. Ideally, I’d like to I can only talk to so many kids. You can’t touch a MakerFest 220 reproduce the same thing in exams. Most of them do have every single student at ASB to go through a thousand entrepreneurs directly, but you can create not get the experience in applying what they learn to startup experience. an ecosystem of 10 or 20 people who attract Innovation Center 308 anything. The process goes like this: they are taught Being an entrepreneur doesn’t mean that you have to another 50, 100 and so on. Maker-Entrepreneur 207 (20 start ups) a theory, then when they go to work they are MIT. Make in India 20 (2 start ups) ASB Entrepreneurship Edition 2016 2927 had the tendency to have extra confidence, more than or enable paeople to start the next company—there what their capabilities called for. are already structured offices for that. My goal is to Girls, on the other hand, seem to undermine create a hundred times more entrepreneurs so that the themselves. Girls say, “You know, I don’t think I can current infrastructure can help them. The primary factor up with an idea and made a do that.” But they both changed after this program. in this transformation is confidence. This change happens during the program and I have tested it out so many times and I find that this A lot of people don’t have confidence because of me that nothing is impossible. transition is very sharp. If you can make a difference the fear of not being able to conform to culture. So Malvinder Singh Gill, MakerFest participant from one level to the other in such a short time in a how can one overcome that fear? student community, I think that we could actually I think failure is something that you can train yourself scale it by creating mentors who can run such to deal with. If a kid stands up and says, “I want to programs within the community. We can continue start a company,” and somebody gives him a million a desk job.” I believe if you can hand hold them this process within the college where students who dollars and a place to do it, he is most probably through the first several iterations, they can do better. go through the first round of training could become a going to fail, simply because it’s the first time he is embedded For me, success is not the capital raised or revenue core of starting an ecosystem of innovators and doing it. growth, it is how someone survives failures. entrepreneurs within the college. With the right kind Most start-ups fail because of stupid first-timer’s of mentors and policies you can actually make a reasons—maybe they created a product that Why did you join ASB? huge difference in the community. nobody wants, or they couldn’t get together as a Firstly, how often do you get a chance in your life to I’ve stopped being surprised Governments and cities want entrepreneurs to create team. When a baby starts to walk, you don’t offer be a part of a team building a world class business jobs and companies. They generate funds, him a bicycle to ride. You have to give him space to school anywhere in the world? At that point there at what students can learn buildings, policies and incentives, creating an try, walk, fail, fall and learn. were no questions, I wanted to be part of the team. ecosystem of infrastructure. That is coming from I think that the confidence primarily comes from Second, how can we shape the students who come and do in a short time. top-down. Top-down process don’t inspire students to failure; through trying, failing and then learning from in a slightly different direction than most MBA become entrepreneurs. that. There is no failure that is a complete failure. That programs? I feel a whole lot of capability is wasted. Today, the moment someone says, “I want to be an means everything went wrong. In all failure, if you They can actually do a whole lot more but the fear of entrepreneur,” the ecosystem of infrastructure can really look closely, you see that 80-90% of the efforts failure is actually stopping them from doing things on offer funding, mentors, incubators, to help them build really worked and 10- 20% did not work. If I went their own. Third is that I find that my work in India their company. This ecosystem is ideal for incubating through that failure experience I can realize the was useful for transforming the community so much companies. things that really worked and I know that I can do that ASB gave me a platform to make a change in supposed to apply that. However, since they didn’t start your own company, you could be an But the question is how do you incubate that 80-90% again. It is the 10-20% which I have to Malaysia. apply it earlier, they really don’t understand the entrepreneur and be a part of a larger company. An entrepreneurs? Okay, because the kid that stood up learn. For someone looking from outside it is 100% After working with students at MIT and small colleges theory to start with. I believe that teaching has to entrepreneur is just someone who has the kind of and said ‘I want to be an entrepreneur’ can access failure but for an entrepreneur’s journey, he learns in India and Malaysia one thing I found is that happen the other way: make them do things, give attitude to solve problems that have healthy returns. a support structure. But you only have a few hundred and he knows how to do the first 80%, then take the students in all of these places are all equally smart. them a place to fail and then analyse why they fail. The only way to scale movement to create innovators such people coming up at a time. How do you next iteration to learn the next part. Failure is so There is no difference in their intelligence level. The That way, they can actually learn the theory after they and entrepreneurs is to train people who, in turn, can create a thousand or ten thousand of such kids who critical to building confidence. If everything works primary difference is in their exposure. If I tell a kid at do things, so they understand the relevance of the create a nurturing local entrepreneurship ecosystem can stand up and say that they want to be fine, you will have no idea what really worked. MIT about ‘a, b, c’, he might extrapolate to ‘d, e, f’ theory and applications and context of the theory where a thousand flowers can bloom. Can we go entrepreneurs, so that the ecosystem of infrastructure There’s a million ways things can go wrong and only because he has already been exposed to ‘a, b, c’. so much better. to small colleges and truly build an ecosystem where can actually support them. a very few ways things can go right. You need to go A kid somewhere else, who has not been exposed, When the kid who did MakerFest goes back and the next kid who joins the college sees a very The ground-up program that I am working on is to through the failure and figure out how to fix it. Today may not be able to think beyond. It has nothing to do is taught coding or Ohm’s Law or electrical different college than someone who came before enable and empower ordinary students in universities we don’t have a safe place for them to learn that. It’s with intelligence but everything to do with exposure. engineering, they now have some basic anchor him? What a kid at MIT sees are some his seniors and build their confidence to be entrepreneurs, through a little unfair to ask a first time entrepreneur to build What that tells you is that if you could actually give point that they can relate to. What I find with starting companies in their dorm room. The doing, failing and learning. This could create an the next Facebook. We set unfair expectations so that kind of exposure to kids in Sabah, they would students anywhere is exactly the same: they are just freshmen who join look at that and think that it is ecosystem of entrepreneurs that the top down obviously the chances of them failing are very high. be just as good as anyone anywhere else in the as curious, just as intelligent. the norm and do the same without questioning approach can pick up, and help to bring them to the Others look at an entrepreneur’s first failure and say, world. They have the potential but we are not themselves. They do that because of the ecosystem. next stage. My goal is not to create the next company “I don’t think entrepreneurship is for you, go take up I now understand that I should not judge actually nurturing it. We are missing ten thousand What’s your ambition for ASB in the context of That’s the power of the ecosystem. Can we create an idea but instead make it into something Steve Jobs every year because we don’t train them shaping up this system? that kind of ecosystem that when a kid joins they see from scratch. They are all in small villages doing Two major things. The first is to be the main change a place that is very nurturing and they say, “I want bigger by being more innovative and small work but they have so much more potential. agent for the region and second is to give students at to go try this,” and people in the ecosystem say, creative. In other words, be open in my ASB the best ecosystem where they can learn to do “Go try it! What’s the worst that can happen?” How different was it working with college kids in more than any other MBA schools. We could work with local governments, local imagination to think different. Malaysia and how different is the overall We want the Innovation and Entrepreneurship leaders and the community to create these Michael Lian Gau, MakerFest participant experience? Center to be an agent of change for innovation and ecosystems from ground-up, create these mentors, Students from colleges in India and Malaysia entrepreneurship in Malaysia, Asia and maybe even and create this infrastructure where the next the world. It should be a place where they can learn generation of students can actually do all these experience pretty much the same way—they are Number of people touched by program: bored stiff. They are bored with the same old way of to do a whole lot more and create solutions for things. It has to go through geometric progression. teaching where they take notes and are expected to problems and launch companies. Ideally, I’d like to I can only talk to so many kids. You can’t touch a MakerFest 220 reproduce the same thing in exams. Most of them do have every single student at ASB to go through a thousand entrepreneurs directly, but you can create not get the experience in applying what they learn to startup experience. an ecosystem of 10 or 20 people who attract Innovation Center 308 anything. The process goes like this: they are taught Being an entrepreneur doesn’t mean that you have to another 50, 100 and so on. Maker-Entrepreneur 207 (20 start ups) a theory, then when they go to work they are MIT. Make in India 20 (2 start ups) 30 ASB Entrepreneurship Edition 2017 IEC PROGRAM

FabLab As the first in Malaysia, the ASB FabLab is a space/workshop that provides access to digital fabrication tools, education workshops, making events and a vibrant community (maker movement). Created at MIT and designed as an open source community where people come and make and learn together, the ASB FabLab will be a change agent for innovation and entrepreneurship and will offer the best ecosystem for ASB students to engage in; linking them to tinkerers, makers, and the local startup scene.

ZERO MAKER INNOVATOR ENTREPRENEUR uninitiated hacks things hacks problems hacks opportunities

48-HOUR INNOVATION ENTREPRENEUR MAKERFEST WORKSHOP BOOTCAMP

The 48-Hour MakerFest is an intense and disruptive During this 5-day program, participants are introduced This multi-week long program takes the participant learning experience that introduces participants, to a human-centered design approach to innovation that through multiple cycles of Making, Design Thinking, regardless of their age, profession or background to attempts to integrate the needs of people, the solution development and field validation to create the art of “Making” which includes Ideation methods, possibilities of technology and the requirements for solutions that are Feasible, Desirable and Viable. Digital Design, Digital Fabrication and Idea business success. Participants apply the Design Thinking They develop this Opportunity further through creating Presentation skills teaching them to ideate solutions in approach to identify, evaluate and solve problems in the commercialization strategies, presenting to investors teams, design products and digitally fabricate them. community that can be turned into opportunities for and building their startup team. This exercise teaches IEC has developed and delivered several MakerFests social impact and building new business ventures. the participants not just the startup process, but they in the region. learn more about their own strengths and weaknesses The IEC programs not only challenge and change our that needs attention and to find teammates with “Not only was I thinking way outside-the-box, but the participants, but they generate so many cool and complementary skills. Several projects developed at workshop made me believe that our solution could actually innovative solutions such as: past Entrepreneurship Bootcamps have been launched help the battle against environmental pollution.” Low cost prosthetic hand for double amputees into startups, such as: Smart bins that detect and separate trash by materials Automatic fish scaling and gutting machine Ellipsor: Sleep apnea detection in neonatal babies “I’m only 19, I have no real technical skills, yet in Smart parking apps to find parking lots with spaces Kadha: Organic soaps for luxury hotels home-made by rural women in India 48 hours I learnt how to code and build a software and Heat pixel based graphic pads for the blind Offer Dedo: App for instant deals from local markets a prototype using a 3D printer for a remote controlled robotic hand!” ASB Entrepreneurship Edition 2017 31 IEC PROGRAM

ZERO MAKER INNOVATOR ENTREPRENEUR uninitiated hacks things hacks problems hacks opportunities

48-HOUR INNOVATION ENTREPRENEUR MAKERFEST WORKSHOP BOOTCAMP

The ASB Innovation and Entrepreneurship Center is a place where we mold talented individuals into business-ready entrepreneurs.

We not only teach you the requirements for success, we also teach you to fail successfully, and learn through iteration until ideas become potentially successful businesses. IEC MISSION Innovation And Entrepreneurship Center: The mission of the IEC at Asia School of Business (ASB) is to be the THE PLACE WHERE change agent in the Innovation and Entrepreneurship Ecosystem in ENTREPRENEURS Malaysia and Southeast Asia and to establish ASB as catalyst of these ARE MADE. values in the region.

ENTREPRENEURSHIP PROLIFERATION Our ultimate aim is to proliferate the skills for entrepreneurship as far and wide as possible. For that reason we will also create programs for schools and businesses to pass on the knowledge of how entrepreneurs are made. Ellipsor - Innovation and Entrepreneurship Mentor Development Program (MDP) Bootcamp Hatchling Preserving Life to Young India A training program for mentors to spread Making, Innovation and Startup experience

Ellipsor LLP, is a technology startup and this is what he had to say about his in schools, universities and corporations. This program also introduces steps to setup company founded in 2013, designing experience. Maker labs in communities. biomedical devices for healthcare “The workshop has pivoted my career from monitoring, with focus on products, engineer to entrepreneur; from a hacker completely reengineered for rural India, to a maker and inventor to innovator. It This 48-Hour MakerFest mainly targeted foundation level students. in Reproductive, Maternal, Newborn and helped me hone my prototyping skills and 3D printers and electronic kits were brought to four different Child Health (RMNCH) sector. These increased my technical competencies in colleges. The purpose of the event was to give students 48 hours products help primary healthcare centers various areas of hardware prototyping. and hospitals in saving more newborns in Also I got a better understanding of to solve a certain problem and to come up with products using the villages and small towns in india. business and operational aspects on how machinery made available in the workshop. 10 more MakerFests to run a sustainable startup by Raj. He are planned to be established in 2016, in schools and for In 2013, it was after attending the has guided me and helped me reduce the corporate clients. workshop conducted by ASB’s Rajesh failures and pitfalls for the company,“ Nair, that the founders found heart and said Joshua about how the workshop courage to launch Ellipsor. We caught up affected him and helped him launch with one of the founders, Joshua Mathew Ellipsor. Some people possess innate entrepreneurial skills but lack the expertise to create their product; while others have the passion and the ideas, but not the ability to take them to the next level.

The ASB Innovation and Entrepreneurship Center is a place where we mold talented individuals into business-ready entrepreneurs.

Ellipsor LLP, is a technology startup and this is what he had to say about his in schools, universities and corporations. This program also introduces steps to setup company founded in 2013, designing experience. Maker labs in communities. biomedical devices for healthcare “The workshop has pivoted my career from monitoring, with focus on products, engineer to entrepreneur; from a hacker completely reengineered for rural India, to a maker and inventor to innovator. It This 48-Hour MakerFest mainly targeted foundation level students. in Reproductive, Maternal, Newborn and helped me hone my prototyping skills and 3D printers and electronic kits were brought to four different Child Health (RMNCH) sector. These increased my technical competencies in colleges. The purpose of the event was to give students 48 hours products help primary healthcare centers various areas of hardware prototyping. and hospitals in saving more newborns in Also I got a better understanding of to solve a certain problem and to come up with products using the villages and small towns in india. business and operational aspects on how machinery made available in the workshop. 10 more MakerFests to run a sustainable startup by Raj. He are planned to be established in 2016, in schools and for In 2013, it was after attending the has guided me and helped me reduce the corporate clients. workshop conducted by ASB’s Rajesh failures and pitfalls for the company,“ Nair, that the founders found heart and said Joshua about how the workshop courage to launch Ellipsor. We caught up affected him and helped him launch with one of the founders, Joshua Mathew Ellipsor. 32 ASB Entrepreneurship Edition 2016 ASB Entrepreneurship Edition 2016 33

THE IDEAL ASB STUDENT Q&A

Want to know the big questions that our candidates have been asking?

LEADERS & TEACHABLE CURIOUS & Q: What is the Vision for ASB? TEAM PLAYERS & ETHICAL THOUGHTFUL A: Very simply, we will become the premier business school in the region, merging the best of western education with the ambition and energy of Asia.

Q: Why did ASB choose Malaysia? A: For a combination of reasons. Firstly we have the full support of Bank Negara Malaysia (the Central Bank of Malaysia), one of the most YOU progressive central banks in Asia. Secondly we wanted to establish ourselves GENEROUS ENTREPRENEURIAL & SELF AWARE & INNOVATIVE truly Asian experience for our students. Malaysia is Truly Asia.

Q: What makes ASB unique? A: You will earn an MBA embedded in MIT DNA, with an Asian perspective and global recognition from one of the world’s best business schools.

Q: What professional opportunities would I have once I graduate? A: We focus on corporate strategy from day one. We recruit corporate SMART ENERGETIC CAN MAKE & HUMBLE & TALENTED THINGS HAPPEN!

real-time Action Learning in some of Asia’s most competitive companies.

Q: Where do I stay? Admissions Criteria & Student Profile A: property exclusively dedicated to ASB students and Bank Negara Malaysia ASB is recruiting candidates with a high degree of intellectual capability and emotional maturity on a broad international base. The ASB MBA program is highly rigorous, so students must have performed guests. The residential experience is part of the transformative journey at a superior level in their previous university studies, demonstrated the ability to pursue personal goals, of an ASB MBA. exhibit a high level of personal integrity, and have professional work and or internship experience.

2354 32 ASB Entrepreneurship Edition 2016 ASB Entrepreneurship Edition 2016 33

THE IDEAL ASB STUDENT Q&A

Want to know the big questions that our candidates have been asking?

Q: What makes ASB unique? A: You will earn an MBA embedded in MIT DNA, with an Asian perspective and global recognition from one of the world’s best business schools.

Q: What professional opportunities would I have once I graduate? A: We focus on corporate strategy from day one. We recruit corporate SMART ENERGETIC CAN MAKE & HUMBLE & TALENTED THINGS HAPPEN!

real-time Action Learning in some of Asia’s most competitive companies.

2354 36 ASB Entrepreneurship Edition 2017

ASIA SCHOOL OF BUSINESS ENGAGED FACULTY BOARD OF GOVERNORS FROM MIT SLOAN SCHOOL OF MANAGEMENT

The Board of Governors of Asia School of Business is committed The majority of Asia School of Business faculty are MIT Sloan professors who will travel to Kuala Lumpur. to the long-term success of the school. They are joined by ASB resident faculty, international industry experts and government leaders to mentor and support you in your adventure at Asia School of Business.

Zeti Akhtar Aziz Richard Schmalensee David Schmittlein S.P. Kothari Charles Fine Anthony F. Fernandes Arnold Barnett Bill Aulet Catherine Tucker David Schmittlein Eric So Jake Cohen (Co-Chair) Malaysia (Co-Chair) U.S.A. U.S.A. U.S.A. U.S.A. Malaysia George Eastman Senior Lecturer and Sloan Distinguished John C Head III Dean and Sarofim Family Career Senior Associate Dean for Former Governor, Howard W. Johnson John C Head III Dean and Gordon Y Billard President & Dean Group CEO & Director, Professor of Management Managing Director, Professor of Management; Professor of Marketing Development Professor and Undergraduate and Master’s Central Bank of Malaysia Professor of Management, Professor of Marketing Professor of Accounting Asia School of Business AirAsia Berhad Science and Professor Martin Trust Center for Professor of Marketing; Associate Professor of Programs and Senior Lecturer Emeritus and Professor of and Finance of Statistics MIT Entrepreneurship and Chair MIT Sloan Accounting in Accounting and Law Economics, Emeritus PhD Program

Tito Titus Mboweni Azman Hj. Mokhtar Shahril Shamsuddin Martin Y. Tang Aswin Techajareonvikul Gita Irawan Wirjawan Joseph Weber Juanjuan Zhang Nelson Repenning Pierre Azoulay Robert Freund Roberto Fernandez South Africa Malaysia Malaysia Hong Kong Thailand Indonesia George Maverick Bunker Epoch Foundation Professor School of Management Associate Professor Theresa Seley Professor of William F. Pounds Non-Executive Director, Managing Director, President & Group CEO, Director, MTDD Ltd. President & CEO, Founder & Chairman, Professor of Management of International Management Distinguished Professor of Management Science and Professor in Management Nampak Khazanah Nasional SapuraKencana Petroleum Berli Jucker Public Co. Ltd. Ancora Group and Professor of Accounting and Professor of Marketing System Dynamics and Professor of Operations and Professor of Berhad Berhad Organization Studies Research Organization Studies

Enki Tan Philip Yeo Liat Kok Ng Kok Song Shinichiro Nakamura May Lim Marjorie Yang Robert Pindyck Roberto Rigobon Richard Schmalensee S.P. Kothari Singapore Singapore Singapore Japan Malaysia Hong Kong Bank of Tokyo-Mitsubishi Ltd Society of Sloan Fellows Howard W. Johnson Gordon Y Billard Executive Chairman, Chairman, SPRING Chairman, President, Managing Director, Chairman, Professor in Finance and Professor of Management Professor of Management, Professor of Accounting GITI Tire Company Ltd. Avanda Investment Daiwa Steel Tube Stanford Properties Esquel Group Economics and Professor and Professor of Applied Emeritus and Professor of and Finance Management Industries Co. Ltd. Sdn. Bhd. of Applied Economics Economics Economics, Emeritus

Shaik Abdul Rasheed Rolando C. Gapud Malaysia Philippines Deputy Governor, Executive Chairman, “Kuala Lumpur is an attractive location from several Central Bank of Malaysia Del Monte Pacific Ltd. points of view, but what really made this a great opportunity for MIT Sloan was the active involvement and commitment of Bank Negara Malaysia.”

Richard Schmalensee, Co-chair of Board of Governor and former Dean of MIT Sloan School of Management ASB Entrepreneurship Edition 2017 37

ASIA SCHOOL OF BUSINESS ENGAGED FACULTY BOARD OF GOVERNORS FROM MIT SLOAN SCHOOL OF MANAGEMENT

Richard Schmalensee, Co-chair of Board of Governor and former Dean of MIT Sloan School of Management ASB RESIDENT FACULTY AND STAFF

Loredana Padurean Abigail Tay Rajesh Nair Willem Smit Ray Fung Sherilyn Ooi Valentina Ho Eric Hong Rafhanan Aznam Nuril Amalina Professor of Management, Professor of Economics Senior Lecturer and Director of the Professor of Marketing at Professor of Management Project Manager Marketing Marketing Assistant Finance and Reporting Admissions Marketing Ahmad Hanafiah Faculty Director for Action at ASB and International Innovation and Entrepreneurship ASB and International at ASB and International Executive Executive HR Executive Learning at ASB and International Faculty Fellow at MIT Center at ASB and Visiting Faculty Fellow at MIT Faculty Fellow at MIT Faculty Fellow at MIT Scholar at the MIT Tata Center for Technology and Design

Ashley Chiampo Maria Aguerri Gomez Woon Hooi Shyen Zalina Jamaluddin Emily Preiss Ashwinder Kaur G. Piraveena Gengayah Gayathri Danappal Sangitha Mothayapan Shuba Narayanan Founder, Chief Operating Officer Chief Financial Officer Director of Corporate Director of Admissions Registry Executive Executive Student Services Executive Registry and Hospitality and Event Executive Marketing Coordinator New Global Mind Consulting Development and Executive Education Examination

Katy Radoll Jefri Zaini Sarma Subramanian Aline Pasang Shanthi Nair Fathin Rusliza Muhammad Afiq Ramita Kaur Andrea Yeong Zarul Zaabah Director of MBA Program Deputy Director of Subramonia Director of Human Resources IT Director Junior Executive Subhan Halim Senior Administrative Associate Admin Associate Teaching Assistant Action Learning Director of ASB Corporate Development Junior Account Executive Action Learning Projects

Katie Persons Gulnur Rakhyshova Kevin Timothy Crow Hartini Zainudin Amira Rahmat Zainon Mustaffa Mariam Thomas Roselind Savarimuthu Norfadzly Zainudin Assistant Director of MBA Assistant Director of Admissions Research Associate Fundraising Consultant Case Writer Registrar Secretary, Co-chair of the Board Personal Assistant to Dean Driver Program of Governors

Abdul Ghafar Arlina Nadia Kruthiga Permar Saundraa Kandiah Andrei Chew Albert Ng Erlangga Dwinda Jarno Oetomo Joshua Keong Lieuwe Wondaal IT Analyst Mohamad Arshad Senior Corporate Action Learning Manager IEC Program Manager Intern Intern Intern Intern Intern Senior Manager Development Manger Hospitality & Events

INTERNSHIP WITH ASB: For internship opportunities, please email [email protected]

Adrian Lai Lung Chee Anupama Dixit Jayarani Samadanam Lian Bee Ying Mohd Nubairi Luqman Ismail Mats Wagenvoort Rob Putte Syauqi Azman MakerLab Manager Manager of Resident Manager of Resident and Finance Manager Abdul Mutalib Intern Intern Intern Intern Visiting Faculty and Visiting Faculty IT Manager ASB Entrepreneurship Edition 2017 39 ASB RESIDENT FACULTY AND STAFF

INTERNSHIP WITH ASB: For internship opportunities, please email [email protected]

Isn’t this the most delicious team-building exercise FUN AT WORK, ever? Our cooking class taught us how to make local favorites – Nasi Every team member is celebrated Lemak, Sambal Tumis, equally. A happy farewell to our Rendang Ayam, at FUN AT PLAY. youngest intern, Cassandra, on Starhill Culinary Studio. the completion of her stay with us. Building a startup from scratch brings out the best in people. You learn a lot about each other very quickly when you are under pressure and committed to a deadline.

The way our startup family has come together is a positive precursor to the adventure our inaugural class will have while living and working together at ASB.

18 months ago we started out as almost-strangers with a common destiny. Today we are one big, multi-cultural, multi-passion, multi-fun family.

Looks like our family is growing in more ways than one. Two new Mummies Ramita & Angie, were given a baby shower, with lots of food, fun and games.

Our promise is “We will change you.” For many of our team this was their first ever experience at white-water rafting. Looks like we changed them into a team of Usain Bolts!

We are a multi-cultural family, which gives us many opportunities to celebrate together throughout the year. For Chinese New Year we gather to ‘lo hei’ for prosperity.

40 41 THE ASB FAMILY:

The way our startup family has come together is a positive precursor to the adventure our inaugural class will have while living and working together at ASB.

18 months ago we started out as almost-strangers with a common destiny. Today we are one big, multi-cultural, multi-passion, multi-fun family.

Looks like our family is growing in more ways than one. Two new Mummies Ramita & Angie, were given a baby shower, with lots of food, fun and games.

Our promise is “We will change you.” For many of our team this was their first ever experience at white-water rafting. Looks like we changed them into a team of Usain Bolts!

We are a multi-cultural family, which gives us many opportunities to celebrate together throughout the year. For Chinese New Year we gather to ‘lo hei’ for prosperity.

40 41 3842 ASB EntrepreneurshipEntrepreneurship EditionEdition 20162016 ASB Entrepreneurship Edition 2016 39

Kuala Lumpur, Malaysia KL – AN ASIAN METROPOLIS Two letters, K and L are all you need to tell people where you are. The first image you probably have of KL is the world-famous Petronas twin towers, but the city is much, THE BEST much more than that.

There are two sides to KL; the first is a vibrant, sophisticated place, connected by expressways and railways, with a PLACE TO BE bustling business district, shopping, nightlife and food from all over the world. The other KL is a place of deep cultural roots and old world charm, where all of the major ethnic IN ASEAN groups and religions of Asia blend together into an exotic cultural mix. Asia School of Business is located in Kuala Lumpur, a modern Asian city, THE HEART OF ASEAN Within two hours you can be in any other Southeast Asian at the heart of ASEAN, one of the world’s city. And soon after that you can be relaxing on a beach, fastest growing economic regions. climbing a volcano, or snorkelling on pristine coral reefs. Even within Malaysia you will find some of the region’s best getaways.

AN EASY PLACE TO LIVE Did you know that there are more English speakers in Malaysia than there are in Ireland, or Russia? This is a very cosmopolitan place, where people from all over the world come to work and study. It’s not only English that is spoken here but Malay, Tamil, various Chinese dialects, a medley of aboriginal languages plus the many languages of the expatriates who live here.

A SAFE ENVIRONMENT KRABI RM200 / USD50 KOTA KINABALU RM280 / USD70 PHUKET RM250 / USD63 As an ASB student you will be living on campus in our own

PANGKOR ISLAND 5-star accommodation. As with any global city, you are BALI RM350 / USD87 TIOMAN ISLAND LOMBOK RM500 / USD126 DID YOU KNOW THAT THERE advised to be alert while exploring the sights and sounds, but by and large KL is a very safe place to live. DOMESTIC ASEAN ARE MORE ENGLISH SPEAKERS 4 hrs 3 hrs 2 hrs 1 hr 1 hr 2 hrs 3 hrs 4 hrs IN MALAYSIA THAN THERE PENANG RM130 / USD32 KUALA LUMPUR BORACAY RM560 / USD140 FOOD, FOOD, FOOD Flight Distance and price LANGKAWI RM150 / USD37 ARE IN IRELAND? (round trip) via AirAsia KOH SAMUI RM1000 / USD246 There are so many cuisines available in KL that you will never REDANG ISLAND RM260 / USD65 or Malaysia Airlines BANGKOK RM330 / USD82 run out of new experiences. The local food is a tantalising mix SINGAPORE RM170 / USD42 of Malay, Chinese, Indian and fusions of all three. Note: all information is estimates only.

Kuala Lumpur, Malaysia is exactly where you should be.

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A SAFE ENVIRONMENT KRABI RM200 / USD50 KOTA KINABALU RM280 / USD70 PHUKET RM250 / USD63 As an ASB student you will be living on campus in our own

Kuala Lumpur, Malaysia is exactly where you should be.

42 43 SHOPPING SURIA KLCC USD3 / 7.5km

PAVILION KL USD2.5 / 5km

PUBLIKA USD3 / 6km

MID VALLEY CITY USD2.5 / 7km

BANGSAR VILLAGE USD3.5 / 9km

BANGSAR SHOPPING CENTRE USD3 / 8km

RESTAURANTS BANGSAR TELAWI USD3 / 9km

/CAFES /DRINKS SOLARIS DUTAMAS USD3 / 7km

PLAZA DAMANSARA USD3 / 8km

PLACES OF KL TWIN TOWERS USD3 / 7.5km

INTEREST CHINA TOWN USD1.5 / 3km

ASB CAMPUS KL TOWER USD2.5 / 4km

Note: all information are estimates only. THE CENTER Pricing based on uberX rates. OF EVERYTHING

Your campus is right on the edge of the main hustle and bustle of KL city, in a green and open environment. From your residence to the school is only 1 kilometer – a 13-min walk, or 4 mins by car. There are large, modern shopping malls everywhere around KL, but the main city shopping precinct is just a 15-min drive.

There are several restaurant districts with cuisines from around the world and most are also within a 15-min cab ride. Cabs are inexpensive and plentiful. Uber drivers are also very available all over KL. A glimpse at the map will show you that ASB is at the center of everything.

44 45 SHOPPING SURIA KLCC USD3 / 7.5km

PAVILION KL USD2.5 / 5km

PUBLIKA USD3 / 6km

MID VALLEY CITY USD2.5 / 7km

BANGSAR VILLAGE USD3.5 / 9km

BANGSAR SHOPPING CENTRE USD3 / 8km

RESTAURANTS BANGSAR TELAWI USD3 / 9km

/CAFES /DRINKS SOLARIS DUTAMAS USD3 / 7km

PLAZA DAMANSARA USD3 / 8km

PLACES OF KL TWIN TOWERS USD3 / 7.5km

INTEREST CHINA TOWN USD1.5 / 3km

ASB CAMPUS KL TOWER USD2.5 / 4km

Note: all information are estimates only. THE CENTER Pricing based on uberX rates. OF EVERYTHING

44 45 WE’VE GOT YOUR LEARNING AND LIVING NEEDS COVERED

Your campus will be on the grounds of Bank Negara Malaysia’s modern and well-equipped knowledge and learning center, Sasana Kijang, while ASB’s permanent facilities are being constructed. You will share this global hive of thought-leadership with the Central Bank’s regional and international strategic partners, namely the World Bank Group, the South East Asian Central Banks (SEACEN) Research and Training Centre, the Islamic Financial Services Board (IFSB) and the Alliance for Financial Inclusion (AFI).

Academic Campus Sasana Kijang, Kuala Lumpur

46 47 WE’VE GOT YOUR LEARNING AND LIVING NEEDS COVERED

Academic Campus Sasana Kijang, Kuala Lumpur

46 47 Residential Campus Lanai Kijang, Kuala Lumpur

You will stay at the exclusive Lanai Kijang residential complex, an easy 13-min walk to the campus. With Wi-Fi connectivity, dining facilities, a gymnasium, swimming pool and even outdoor showers, we would like you to complete your program in utmost comfort.

48 49 Residential Campus Lanai Kijang, Kuala Lumpur

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ACTION LEARNING PROJECTS - Host a student trip or study trek - Host an individual or group student Action Learning project - Become a mentor for Action Learning projects - Join the #ActionLearningASIA Club @ASB

SPEAKING ENGAGEMENTS - Host an international, world-class speaker - Speak at student events Here to answer - Network with the academic community - Join the Corporate ASB Forum to discuss your queries business issues of importance to you

JOIN US EXECUTIVE EDUCATION Asia School of Business

- Attend the MIT Faculty Insights Series Sasana Kijang - Engage ASB in custom executive programs 2, Jalan Dato Onn AS A 50480 Kuala Lumpur Malaysia MBA asb.edu.my CORPORATE - Contribute scholarship(s) for deserving student(s)

- Sponsor your employee(s) as student(s) MBA Program PARTNER - Hire the best and brightest from the Katy Radoll ASB MBA class Director of the MBA Program

[email protected] RESEARCH OPPORTUNITIES - Host research projects Action Learning - Be the subject of an ASB case study Professor Loredana Padurean - Engage faculty and students in challenging projects Faculty Director for Action Learning

[email protected] INNOVATION AND ENTREPRENEURSHIP CENTER Corporate Partnership - Bring the ASB 48-Hour MakerFest Zalina Jamaluddin to your local universities Director of Corporate Development - Attend a week-long ASB Innovation Bootcamp [email protected]

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JOIN US EXECUTIVE EDUCATION Asia School of Business

- Sponsor your employee(s) as student(s) MBA Program PARTNER - Hire the best and brightest from the Katy Radoll ASB MBA class Director of the MBA Program

5166 #ASBMiT WE WILL CHANGE YOU. YOU WILL CREATE CHANGE.

asb.edu.my