A Study on Boxers Preference Towards Boxing Equipment's in Kerala, with Special Reference to Thrissur District
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Mukt Shabd Journal ISSN NO : 2347-3150 “A STUDY ON BOXERS PREFERENCE TOWARDS BOXING EQUIPMENT’S IN KERALA, WITH SPECIAL REFERENCE TO THRISSUR DISTRICT’’ Ebin Babu P Assistant Professor Department of Commerce Rajagiri College of Social Sciences (Autonomous) Kalamassery, Kochi, Kerala Mr. Varghese Joy Assistant Professor Department of Commerce Rajagiri College of Social Sciences (Autonomous) Kalamassery, Kochin, Kerala Mr. N K Nikhil Assistant Professor Department of Commerce Rajagiri College of Social Sciences (Autonomous) Kalamassery, Kochin, Kerala ABSTRACT Sports has grown out to be the one of the most earning sector in the world. India also plays a major role in sports. Boxing is one of the greatest game in the sports. Now as like every sports boxing also earns money. Thrissur district is one of the hub of boxers, in Kerala. Most of the boxers in Kerala are concentrated on Thrissur District. The study is conducted with the intention to study the preference of Boxers in Thrissur district towards the equipment. It may be defined as the decision process and the physical activities individuals engage in when evaluation, acquiring and using or deposing of goods and services. The preference of study will help us to find out the exact answers. Mainly 4 equipment are selected for the study. They are Boxing gloves, Hand Wrap, Head Gear and Mouth Guard. Companies like Topten, USI, Everlast, and Adidas are selected. Volume IX, Issue VII, JULY/2020 Page No : 2184 Mukt Shabd Journal ISSN NO : 2347-3150 INTRODUCTION Boxing is one of the greatest game in the sports. From BC 7th onwards people usually plays boxing. In 1925, the first governing body for boxing in India, Bombay Presidency Amateur Boxing Federation was formed in Mumbai. Mostly due to the efforts of H.V.Pointon, the President of the Bombay Presidency Amateur Boxing Federation (1944–48), Indian Amateur Boxing Federation was founded on February 25, 1949. Major F.G.Baker became the first secretary at the inaugural meeting at the Governor's Pavilion of the Cricket Club of India in Mumbai. Bombay (Mumbai) became the headquarters of the body. The first National Championships were held at the Brabourne Stadium in Mumbai in March 1950. Thrissur district is one of the hub of boxers, in Kerala. Most of the boxers in Kerala are concentrated on Thrissur District. Boxing gloves, Hand Wrap, Head Gear and Mouth Guard are four equipment taken for the study Boxing gloves are cushioned gloves that flightless wear on their hands during boxing matches and practices. Unlike the ancient citrus which were designed as weapon. Modern boxing gloves are designed to protect the hands during competitions, sparring and other forms of training have their own specialized gloves. Modern boxing gloves reduce superficial facial injuries ; However as modern boxing gloves give their user the ability to throw stronger punches to head without damaging the hands. They also increases the risk of brain damage for participants. Hand wrap or a wrist wrap is a strip of cloth used by boxers to protect the hand and wrist against injuries induced by punching. It is wrapped securely around the wrist, the palm, and the base of the thumb, where it serves to both maintain the alignment of the joints, and to compress and lend strength to the soft tissues of the hand during the impact of a punch. A hand wrap protects against several common types of injuries that are familiar to most boxers. Head gear is padded helmet, worn on the head by contestants in amateur and Olympic boxing. It effectively protects against cuts, scrapes, and swelling, but does not protect against concussions. It will not protect the brain from the jarring that occurs when the head is struck. Also, most boxers aim for the chin on the opponents, and the chin is usually not protected by head gear. Mouth guard is a protective device for the mouth that covers the teeth and gums to prevent and reduce injury to the teeth, arches, lips and gums. A mouth guard is most often used to prevent injury in contact sports. Volume IX, Issue VII, JULY/2020 Page No : 2185 Mukt Shabd Journal ISSN NO : 2347-3150 CONCEPTUAL FRAMEWORK USI: USI means universal sports industries is run by the Chadha family who have their roots in this industry since 1920. The family started manufacturing soft leather sports goods Sialkot (now in Pakistan) and shifted to Jalandhar in Punjab (INDIA) after partition. Late Mr Hans Raj Chadha kept involved in the manufacturing of sports goods after coming to Jalandhar .In 1965,His son Late Mr Ayodhia Nath Chadha & Mr Pran Nath Chadha started their own venture with a merge sum of RS.10000. The brothers dedication and hard work lead to the growth of the company. The next 10Years were spent in setting up the product lines in the domestic market and organization of the factory in 1977,The company started exports to UK & Australia. The company grew manifold during these years. A lot of knowledge and experience was gained during these years. High quality standards were set during this set which have become the foundation of our brand. TOP TEN: TOP TEN is a brand that has decisively shaped the history and development of contact sport and will continue to shape it. Just think of the head guard and gloves that were forward looking in the 80’s and still are today. HAYASHI a brand that has earned an excellent reputation for quality and reliability over the past few decades in traditional martial arts. Especially in the WFK karate, these products are used world wide with one brands HAYASHI and TOP TEN , functionally design and quality requirements comes first ,but with an excellent price – performance ratio, but also for MMA, a rapidly growing martial art that is finding more and more supporters. It have designed a new TOP TEN MMA line with experts and design. TOP TEN are not just a sporting gear manufacturer. We are also a big sponsor of the sports. With TOP TEN we were official equipment in boxing. Women’s boxing is now also an Olympic sport. We were the official outfitter of the World Cup Barbados. In Beijing ,the first long awaited “Sport Accord Combat Games 2010” took place under the supervision of the 10C. TOP TEN were the official equipment in wako kick boxing but also ITF Taekwondo, wako kick boxing and WKF Karate Europe and World Championships take place with TOP TEN and Hayashi an official equipment. EVERLAST: EVERLAST is an American brand of boxing, mixed martial arts and fitness related equipment, clothing, footwear accessories. It markets its products World Wide. The company was founded in the Bronx and is now based in Manhattan. In 2007, the company was acquired by British relating group sports direct. In 1910 ,17 year old Jacob Golomb, the son of a tailor and an avid swimmer started the company as a manufacturer of swim wear designed Volume IX, Issue VII, JULY/2020 Page No : 2186 Mukt Shabd Journal ISSN NO : 2347-3150 to last longer than previously available swim suit, he guaranteed hi suits world last longer than one year and named EVERLAST. Everlast ended in to supplying a wide range of sports equipment. The company first produce boxing gear in 1917 after a young Jack Dempsey asked them to supply him with gear that would last for more than 15 rounds. It subsequently sponsored Roberto Duran, Jeo Fraizzen, Larry Holmes, Sugar Ray Leonard and in particular Muhammed Ali and become the most recognized boxing brand. ADIDAS: In 1920, at the age of 20, avid soccer player Adolph (adi) Dassler, son of cobbler, invented spiked shoes for track and field. Four year later Adi and his brother Rudolph (Rudi) founded the German sports shoe company . Gerbudar Dassler OHG later known as Adidas. By 1925 the Dassler were making leather shoes with nailed studs and track shoes with and forged spikes. Beginning with the 1928 Olympics in Amsterdam Adi’s uniquely designed shoes began to gain a world wide reputation . Jesse Owens was wearing a pair of Dasslers track shoes when he won four Gold medals for the USA at the 1936 Berlin Olympics. At the time of his death in 1959 Dassler held over 700 patents related to sports shoes and other Athletic equipments. In 1978 he was inducted in to the American sporting goods industry Hall Of Fame as one of the founder of the modern sporting goods industry. In 1970’s Adidas was the top athletic shoes brand sold in the US. Muhammad Ali and Joe Faizer when both wearing adidas boxing shoes in their ‘’ Fight of the century’’. In 1971 Adidas was official supplier for the 1972 Munich Olympic Games. Although still a strong, well-known brand today. Adidas share of the world sports shoe market dropped over the years. And what began as a German family business is now a corporation (Adidas- salmon AG) combined with French Global concern solo man. In 2004 Adidas bought valley appeal company, a US company that held license for out filling more then 140 US college Athletic teams. In 2005 Adidas announced that, it was purchasing the American shoe maker Reebok, which allowed it to complete move directly with Nike in the US. But the Adidas world head quarters are still located in Adi Dassler,s hometown of Herzogenaurch. They also have an ownership stake in German Soccer Club, 1 Bayern munchen . Now Adidas have providing boxing equipment’s too. REVIEW OF LITERATURE The 21st century is considered as the service industry century. Service industry is growing at a rapid pace across developed and developing countries.