Anatomy of a gamechanger : BBC Radio 4’s Life and Fate McMurtry, LG Title Anatomy of a gamechanger : BBC Radio 4’s Life and Fate Authors McMurtry, LG Type Article URL This version is available at: http://usir.salford.ac.uk/id/eprint/44293/ Published Date 2012 USIR is a digital collection of the research output of the University of Salford. Where copyright permits, full text material held in the repository is made freely available online and can be read, downloaded and copied for non-commercial private study or research purposes. Please check the manuscript for any further copyright restrictions. For more information, including our policy and submission procedure, please contact the Repository Team at:
[email protected]. Ano III, Num 02 Edição Julho – Agosto 2012 ISSN: 2179-6033 http://radioleituras.wordpress.com Anatomy of a Gamechanger: BBC Radio 4’s Life and Fate Leslie McMurtry 1 “Afternoon plays on Radio 4 get two million listeners in one hearing, on average, while a novel is lucky to sell 10,000 copies. Next week’s experiment has the potential to change dramatically the literary stature of Vasily Grossman, and our understanding of the realities of Soviet Russia.” Kate Chisholm, 2011, p. 62 The challenge, historian David Hendy has said of radio in the 21 st century, is to balance “radio’s ubiquity and simplicity . with something more fitting for a national 67 institution dedicated to cultural leadership” (HENDY, 2007, p.142). This crucial balance says much about the audience expected of radio on the BBC and underlines some reasons why Radio 4, as steered by Head of Drama Alison Hindell, would have initiated the adaptation of Vasily Grossman’s novel Life and Fate, a goal realised in 2011 .