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The Value of PIN Debit New Web-Based Resource Supports

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The Value of PIN Debit New Web-Based Resource Supports 1Q 2010 pulsationsThe Debit News MagazineSM PULSE Fraud Prevention 360° New Web-based Resource Supports Participants in Combating Card Fraud reventing and responding to payment fraud requires rigorous management techniques Pand strategies on the part of the financial institutions that issue cards. To assist participants in this endeavor, PULSE has launched a new online resource for payment card fraud prevention information. PULSE Fraud Prevention 360° is a Web-based resource encompassing information PULSE gathered from its fraud experts and a wide variety of industry and government sources. The site is available to PULSE network participants 24/7 should they need to view the latest fraud-related news, review considerations for reissuing debit cards following a breach or read tips on spotting fraud in transaction data. “PULSE Fraud Prevention 360° is a resource dedicated to assisting network participants in combating the continued onslaught of card fraud,” said James Cichy, PULSE vice president, fraud management. “The site is designed to help institutions curb fraud losses and maintain the secure electronic payments services that consumers expect.” The site will be updated on a regular basis to keep participants abreast of fraud-related news and the latest fraud-management strategies. (continued on page 10) The Value of PIN Debit Security, Reliability and Ease are Responsible for PIN’s Popularity s the payments industry has evolved through the recession, PIN debit continues to be the debit payment of choice for consumers, delivering exceptional value for issuers and merchants through lower fraud losses and chargebacks. A Consumers increasingly are choosing PIN debit over signature debit, especially in the in-store environment. According to the 2009 Debit Issuer Study, PIN debit usage grew nearly twice as fast as signature debit (15 percent versus 8 percent) during the second half of 2008. More recently, First Data’s SpendTrend report revealed that, on the Friday after Thanksgiving 2009, PIN debit transactions were (continued on page 11) PULSE Internet PIN Debit PULSE Select® Goes Virtual to Launch Surcharge-free Page 4 Network-wide ATM Network Insights & Solutions Page 8 Page 9 VIEW FROM THE TOP Dear PULSE Participant, hether or not the U.S. has emerged from “The Great Recession,” one thing is certain: debit has remained a bright spot for financial institutions throughout Wthe economic downturn. As consumers have become more diligent about managing their finances, debit cards have become increasingly popular. According to the December 2009 Nilson Report, 51 percent of U.S. card transactions (including credit, debit, prepaid and EBT cards) came from debit cards in 2008, compared to 36 percent in 2003. The publication also reported that debit cards represented Dave Schneider 37 percent of total U.S. card spend in 2008, compared to 28 percent in 2003. PIN debit growth has outpaced that of signature debit for the past several years. When you consider the value PIN debit offers financial institutions, merchants and consumers, that fact “At PULSE, we strive to should come as no surprise. One of the primary differentiators between PIN and signature debit maximize the value of PIN is a measurable reduction in fraud losses. According to PULSE’s 2009 Debit Issuer Study, net fraud losses per card per year were more than twice as much for signature debit transactions than for debit for your financial PIN debit and ATM transactions combined. And, because cardholders must enter their PIN to authorize transactions, chargeback rates and back-office costs are much lower than with other institution. And the payment methods. PIN debit also offers faster settlement. benefits of PULSE On May 1, 2010, PULSE will introduce pricing changes for 2010 that will increase PIN debit revenue paid to issuers (see related article on page 10). Collectively, the pricing changes are participation are more projected to increase the average interchange revenue paid to PULSE issuers on PIN debit transactions (net of PULSE’s new issuer switch fee for these transactions) by 18 percent. than just monetary. We At PULSE, we strive to maximize the value of PIN debit for your financial institution. And are continually making the benefits of PULSE participation are more than just monetary. We are continually making investments in our business, such as the roll-out of Internet PIN debit network-wide, as an investments in our optional payment product, to increase debit-based payment choices (see related article on page 8). business...” In addition, PULSE continues to support industry research, provide enhanced professional development opportunities and offer value-added services such as DebitFacts.org, a consumer- focused debit informational Web site. All these advantages are possible because debit remains our sole focus. If you would like to review any aspect of your PIN debit program, simply give your account manager a call. They will be happy to assist you. Sincerely, Dave Schneider President All debit all the time SM 2 PROFESSIONAL DEVELOPMENT PULSE Webinars Where You Want, When You Want ULSE hosts a wide range of profes- Currently, available sessions include: • Regulatory and Legislative sional development webinars PULSE Debit Performance Developments Pand webcasts to keep network Webcast Series • Fraud Prevention & Security Forum participants informed about trends and • Innovative Deposit Products to • Mitigating Card Issuing Risks developments in electronic payments. Increase Revenue Through Fraud Prevention In addition to the live events, sessions • Dispute Resolution Fundamentals – are recorded and are available to partici- A participant log-in ID and password an Introduction to Chargeback pants through on-demand replay. are required to access PULSE’s on-demand Management Participants who were unable to webinars. To view the available webinars, • Advanced Chargeback Resolution attend a particular session can listen to go to www.pulsenetwork.com/pd. To be Forum webinars online at their convenience. added to PULSE’s professional develop- Or, if you attended a session and found ment notification list, e-mail your name, it particularly valuable, on-demand PULSE Academy company, e-mail address and phone replays enable you to share the • Maximizing Your Network number to Melissa Voelkner at information with your colleagues in Participation [email protected]. a convenient format. • Beyond Customer Service: Turning Customers Into Partners Questions? Comments? E-mail us at [email protected] PULSE has launched a new e-mail address dedicated to responding to your feedback. Queries and comments will be answered within one business day. We look forward to hearing from you. 3 p u l s e n e t w o r k . c o m PULSE Goes Virtual Online Forum to Feature Expert Panel his year, PULSE is going virtual. In lieu Industry experts will focus on best prac- The 2010 Insights & Solutions eForums, of the PULSE Conference, PULSE is tices and offer additional insight into what provided free of charge to all PULSE T adding two interactive eForums to makes certain programs successful. participants, will deliver industry insights its professional development agenda. Questions and comments submitted in a concise, efficient approach. Individuals may conveniently access prior to the eForum will be addressed Both eForums will be 90-minute these eForums from their home, office or during this roundtable discussion for sessions, compared to the one-hour virtually anywhere else in the world. Each further exploration of the topics at hand. sessions used in PULSE’s other Web-based 90-minute session will provide targeted The event will also feature live audience professional development programs. This information on the topics most requested questions throughout the session. change is a direct response to feedback by PULSE financial institution participants. “This new offering is designed to from PULSE participants requesting longer, The 2010 Insights & Solutions eForums, augment our current professional develop- more in-depth sessions with additional the first of which will take place in April, ment lineup,” said Cindy Ballard, PULSE time for audience questions. will be conducted via webcast, featuring executive vice president, Communications For more information on how to live streaming video. The first eForum will and Marketing. “By using interactive register and submit questions and focus on revenue generation, marketing technologies, we have created a program discussion topics prior to the event, visit strategies and customer service. Financial through which our participants can receive www.pulseeforum.com. For event institutions that have experienced unique the same level of education that has updates, log onto Twitter and follow success in these areas will share their become standard at the PULSE Conference @pulsenetwork/eforum. accomplishments through case studies while benefiting from the convenience The PULSE Conference will return in that pinpoint the key tactics of their and cost savings of an online program.” the spring of 2011. Dates and location will programs and the outcomes they PULSE is sensitive to the current be announced later this year. have achieved. economic climate and the expenses Each case study will be followed by a associated with traveling to a conference. live discussion with a moderated panel. April 29, 2010 Insights & Solutions 1:00 - 2:30 p.m. CDT Patricia Hewitt is director of Debit John Moore, a long-time believer in Doug Rappoport is a product manager Advisory Services for Mercator Advisory word-of-mouth marketing, shares business on the Rewards Management and Group. In addition to her previous role as and marketing advice with companies Enhancement Services team at Wells Fargo. principal in her own consulting firm, Hewitt seeking to earn unwavering devotion from He is a member of the core group focused has held senior leadership positions at a both customers and employees. Drawing on integrating the Wachovia Possibilities major commercial bank, a leading software from his unique experiences with Rewards® program with the Wells Fargo development firm and a Fortune 500 finan- Starbucks and Whole Foods Market, he Rewards® program.
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