NOVEMBER 2020 Facing Grim Outlook, Member Businesses Adapt and Get Innovative to Keep Doors Open Dominique Goyette-Connerty, Correspondent
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PRSRT STANDARD Worcester, MA Worcester, U.S. POSTAGE U.S. POSTAGE Permit No. 9 PAID Annual Chamber Awards and Silver Hammer Presentations, PAGE 19 VOL. 4 ISSUE 4 – NOVEMBER 2020 Facing Grim Outlook, Member Businesses Adapt and Get Innovative to Keep Doors Open Dominique Goyette-Connerty, Correspondent There’s no denying the U.S. is cur- the DCU Center, have implemented had to make several adjustments Calling COVID-19 “a sort of blessing rently confronting one of the most temporary closures in the name of including buying more to-go con- in disguise” for how the community significant public health crises in mod- pandemic-presented obstacles. tainers, figuring out how to package has come together to support one ern history, coupled with crippling While some sectors are projected meals to prevent them from getting another, Ms. Rodriguez said it certain- economic turmoil, it’s been mostly to bounce back quicker than others, soggy and ensuring that the food ly hasn’t been the start to the busi- bad news. for many right now, the future looks looked as good as it typically did ness she was looking for, but they’ve Now, more than nine months since bleak. We’re taking a look at the when served on a plate. They also had “learned from it, grown from it, and the first known case of COVID-19 challenges local businesses across to quickly activate online ordering just keep pushing on.” was confirmed in Massachusetts, the different industries are dealing with, and implement curbside pickup. TEE’s Deli and Catering, on the other state has one of the highest unem- the necessary adjustments they’re Even when sit-down dining was giv- hand, is another story. Owner Tom ployment rates in the country at 9.6%, making, and the innovative solutions en the green light to resume, Nuestra Erickson’s main job is running the according to the U.S. Bureau of Labor they’re engineering to stay open. opted out due to their “small dining cafeteria at National Grid’s Worcester Statistics. At the time of writing, more room” with “already tight spaces,” Ms. location, but he’s permitted to do out- than 365,000 people of the Common- RESTAURANT AND CATERING Rodriguez said, and didn’t bother pur- side catering jobs. His biggest clients Take Nuestra, for example. The wealth’s workforce are without a job. suing an outdoor dining setup either. besides the electric company are the authentic Puerto Rican cuisine restau- The pandemic and related financial For the new restaurateur, the biggest athletic departments of both College rant opened up shop on January 6, fallouts are showing little signs of challenge has simply been getting of the Holy Cross and WPI. “Since affording them only a couple months slowing, as the country faces what’s people to order food in the first place. early March, I’ve had absolutely zero of normalcy before the coronavirus frequently being dubbed as the “sec- With catering orders being scratched catering jobs from Holy Cross and effectively turned the world on its ond surge,” with case numbers and as gatherings were reduced in size or WPI,” Mr. Erickson said, adding that side. “We haven’t even gotten into a the daily positive test rate rising back postponed altogether, Ms. Rodriguez while there are normally 300 people regular rhythm; we don’t know what a to levels seen at the virus’ spring peak. says they’ve missed out on those working in the National Grid build- regular rhythm is,” said Owner Natalie And the Worcester area isn’t im- larger money-makers and the whole ing, the company has gone mostly Rodriguez. mune to coronavirus-caused closures. graduation party season. remote, with no more than 50 people Though they never shut their doors, Worcester Regional Chamber of Com- In an effort to keep attracting cus- now working in-person. the new eatery had to transition to merce member businesses Creative tomers, Nuestra is mixing up their In June, National Grid temporarily takeout-only, as sit-down dining was Catering, Cherry Blow Dry Bar, and specials to offer unique dishes no one shut down the cafeteria, leaving TEE’s originally prohibited. Ms. Rodriguez Corner Grille are among those which else is, hoping “people eat with their with the sole option of outside cater- says they were already doing a lot have shut their doors since March; eyes before they eat with their stom- ing gigs — which are proving to be of takeout and felt well-prepared to Armsby Abbey, The Beer Garden, and achs,” as she put it. exclusively operate that way, but now SEE OUTLOOK, PAGE 9 bankHometown, WBDC, Others Support Chamber By Sharyn T. Williams, VP, Marketing, Communications, Programs, and Events In June, just weeks after the corona- to fulfill our $25,000 funding commit- virus hit the region, Robert J. Morton, ment to help ensure the Chamber’s president and CEO of bankHometown services could continue uninterrupted,” approached the Chamber with an idea. said Robert J. Morton, bankHometown With support from the bank’s board President and CEO. “With this grant of directors and gratitude from the and the recent opening of our second Chamber’s staff and board, on June branch here in Worcester, we reinforce 11, the $25,000 challenge grant was our commitment to community banking, announced. The bank pledged to to the Chamber, and to small business match dollar-for-dollar all donations owners and residents across this city.” made to the Chamber by members And they did step up. Most notably, of the business community through Craig Blais, president and CEO of Labor Day, up to $25,000. WBDC announced that they would The grant challenge was made match the challenge made by bank- with the hope and intent that other Hometown. businesses would step up to help the In a ribbon cutting and check Chamber sustain its programs and presentation ceremony at the new- services in support of local business- ly opened bankHometown branch es who have been negatively affect- location on Grove Street in Worcester, ed by the COVID-19 pandemic. Morton, Blais, and a small group of “bankHometown salutes the Worcester representatives presented Tim Murray, (L-R) FRONT: Robert J. Hennigan, Jr., chair - WBDC; Craig L. Blais, president and Regional Chamber on their unwavering the Chamber’s president and CEO CEO - WBDC; Robert D. Cox, Jr., chair - Chamber; Timothy P. Murray, president support of the small business commu- with checks from their respective and CEO, - Chamber; Steven H. Duvarney, chair - bankHometown; Robert J. nity day in and day out, but especially organizations. Morton, president and CEO - bankHometown. BACK: Joel Laureano, branch during this pandemic. We were pleased officer and Erika Heredia, assistant branch manager - bankHometown SEE GRANT, PAGE 8 Your Health and Safety is Our Number 1 Priority. Worcester Fitness has created advanced cleaning and safety systems designed to keep you healthy and safe as you focus on getting in the BEST shape of your life! FITNESS REIMAGINED440 Grove Street, Worcester, Massachusetts | 508.852.8209 | worcesterfitness.com Newspaper Nov 2020 Backup 2.indd 1 11/13/20 11:10 AM YOUR IS MORE MARKETING IMPORTANT PLAN THAN EVER. What will 2021 bring for your business? IF THE EVENTS OF 2020 TAUGHT US ANYTHING, IT’S TO EXPECT THE UNEXPECTED. Now is the time to be proactive and put a strong strategy in place for 2021. Over the past year, we have helped dozens of companies re-strategize, rethink, and pivot their marketing plans to adapt to a new normal. Our clients are engaging more customers, selling more, expanding, are more effective, and achieving results – right now. With so many success stories of actual results achieved from helping clients pivot through the pandemic, we hope to help your business navigate whatever challenges await in 2021. Multiple Year Winner Best Advertising Agency The PENTA Building / 208 Turnpike Road Multiple Year Winner Best Woman-Owned Business Westborough, MA 01581 / 508.616.9900 WEDC Public Private Partnership Award pentamarketing.com Newspaper Nov 2020 Backup 2.indd 2 11/13/20 11:10 AM PAGE 3 • CHAMBER EXCHANGE | THE NEWSPAPER • NOVEMBER 2020 In Allston Interchange Debate, Don’t Forget Timothy P. Murray | President & CEO Sharyn T. Williams | VP of Marketing, Communications, Programs, and Events Amanda Cassels | Communications and Marketing Intern Grand Junction On March 1, 2020, one of the Tamara Berry | Assistant to the President biggest challenges facing major Brenda Elmes | Office Manager & Reception Massachusetts employers was how to Alex Guardiola | Director of Government Affairs & Public Policy reliably get their employees to work Kristen Luna | Membership Sales and Services as they battled the worst traffic con- Virginia K. Murphy | Membership and Affiliate Services Representative gestion in the country. Just one short Karen Pelletier | Executive Vice President week later, COVID-19 changed the conversation. The debate over trans- Linda Salem Pervier | VP of Membership Development & Finance portation seemed to evaporate as David Sullivan | Economic Development Fellow everything about how we live, work, Lili Zannotti | Program and Events Coordinator and commute changed. However, stopping the urgent debate about With publication dates in February, August, and November, Chamber Exchange The our state’s transportation problems Newspaper is a quarterly publication written and produced by Worcester Regional only delays the inevitable. Now is the Chamber of Commerce staff and members. Content is geared to business profession- time for us to create change that will als, members, elected officials, and engaged citizens. make our state stronger for decades Each quarter, 20,000 copies are mailed to 6,000 members and business profes- to come. The Allston I-90 Interchange Project We have the opportunity to lay the sionals and roughly 13,000 City of Worcester registered voters.