Toronto Star Media Kit 2017 Toronto Star

Toronto Star is Canada's largest local daily newspaper, with one of the largest readerships in the country. The Star, with its award-winning newsroom, began as a paper for the people, and it continues to uphold the highest standards of journalistic integrity. We strive to build the trust and loyalty our readers rightly deserve, each and every day.

Print Desktop

3,306,000 1,761,000 Weekly Readers Monthly UV

Mobile Tablet

4,495,000 848,000 Monthly UV Monthly UV

Source: Vividata Q2-2017, Total Adults 18+, Read Star Print weekly cume, comScore Media Metrix, Avg. Monthly Unique Visitors, July-September 2017

2 We Reach

Boomers Age 24-54 Multicultural Moms Affluent Millennials

2,216,000 2,329,000 2,095,000 862,000 1,231,000 1,406,000 Boomers’ personal This key group Canada is indeed a A strong and active We reach 21% of Across all platforms, incomes have kept comprises nearly multicultural society. demographic in affluent Canadians 30% of Star readers pace with their growth half the Canadian One third of our which 62% are (household income are Millennials. in the last decade, population, in which audience were born working (employed) of 125K+). increasing by more 70% are homeowners, outside of Canada, or going to school. than 30%. That makes 63% are parents and and 34% speak engaging with this 78% are families another language. demographic even of three or more. more crucial for advertisers.

Source: Vividata Q2-2017, Total Adults 18+; Read Star Print/Digital weekly cume 3 Editorial Calendar Toronto Star

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

News News News News News News News

Sports Sports Sports Sports Sports Sports Sports

Entertainment Greater Toronto Greater Toronto Greater Toronto Greater Toronto Greater Toronto Greater Toronto

Insight Business Business Business Business Business Business

New York Times Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life

New York Times Travel Travel Book Review Insight

New in Homes

Wheels

Starweek

Comics

4 Digital Capabilities

6,393,000 Unique visitors per month One of the most-visited newspaper websites in Canada, thestar.com is an award-winning news, information and entertainment site that attracts visitors who are affluent, educated and influential decision-makers. Standard display, rich media, takeovers, sponsorships, native articles and video solutions available across the site.

Reach a targeted audience 65% 50% A25-54 1st Party Audience Segments: 3rd Party Targeting:

News & Information Hockey Gender

Sports Education Household Income

Business & Finance Autos Household Size

Law & Government Health Intent to Purchase 48% 50% Lifestyle Travel Interests HHI 100K+ Entertainment Theatre (Fine Arts) And More…

st Customized 1 party data segments available upon request.

Source: comScore Media Metrix, Total Unique Visitors, July-September 2017. HHI profile based on desktop users only 5 Email Marketing Capabilities Targeting By Category, Age, Geo & Gender, HHI, Lifestyle, Family

Wonderlist thestar.com thestar.com thestar.com Toronto.com Toronto.com Wonderlist Weekly Extras Dedicated Morning Headlines Daily Sports Weekender 3rd Party 364,798 61,219 44,436 24,829 9,483 41,922 14,705

Source: 2017 SMM Internal Email Stats

6 Digital Capabilities

Toronto at your fingertips Start your engines! Toronto’s ultimate entertainment destination covers it all with Wheels.ca is Canada’s most comprehensive and trusted up-to-the-minute information and listings. From local festivals, automotive resource online. Offering everything from concerts and live theatre to movies, events and dining out, the latest news and opinions from renowned automotive this continually updated website is your trusted guide for experts to car-comparison tools, car finders, a robust what's going on in Canada’s largest city. used-vehicle section and driving tips, this popular website is a powerful content engine.

Desktop Mobile Tablet Desktop Mobile Tablet

119,000 181,000 26,000 100,000 76,000 25,000 Monthly UV Monthly UV Monthly UV Monthly UV Monthly UV Monthly UV

Source: comScore Media Metrix, Unique Visitors, April-June 2017 7 The Kit and thekit.ca Engaging Beauty & Fashion The Kit’s brand reaches women across the country through a weekly glossy newspaper section, newsletters and a compelling digital site. And The Kit Chinese and The Kit Compact provide access to key demographics within Canada's major cities. The Kit is the go-to resource for smart shopping, enlightening beauty and hair videos, plus the ultimate in skincare advice.

Print Tablet Web

644,000+ 32,000 UV Weekly Readers Mobile Email Subscribers

97,000 UV 70,000+ Desktop

97,000 UV Source: Vividata Q2-2017 Study, Adults 18+; Combined CMA Markets – Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver; NOTE: In house model based on Vividata Q2-2017 factored for fashion/lifestyle content readership and circulation; Google Analytics, 2017 Avg.; Total Reach of THE KIT e-newsletters/e-blasts subscribers, 2017

8 Toronto Star Consumer Opt-Ins

Print products The ART of Consumer Opt-Ins offered to • Active readership keen to read the product Toronto Star subscribers each week that wish to enhance • Requested readership who pay a premium to their subscription with receive the product specific content • Targeted readership that meets advertiser’s needs

Leverage The Star brand The Star currently With cost-effective advertising solutions: offers the following • Staying power for your ads opt-in products: • Various and unique ad positions available Starweek, That’s Puzzling • Custom content opportunities and New York Times • Add mass & domination to your campaign supplement

9 The New York Times International & Book Review

Thought-provoking, insightful and entertaining. The New York Times and Book Review attracts an affluent and educated audience.

Home delivery subscribers to Saturday’s edition of The Hamilton Spectator & Waterloo Record, and Sunday edition of Toronto Star are invited to opt-in to receive The New York Times sections at a cost of only $1.50 per week.

Print Total • 60,000 Toronto Weekly 80,131 • 14,150 Hamilton Distribution • 5,981 Waterloo

The NYT Audience* NYT Subscriber Index over Average Age 30-39 116

NYT subscribers in Toronto are HHI $150K+ 117 younger, make more money and are more educated than Univ Degree+ 132 Mgmt 123 the average GTA resident. Occupations

Sources: Internal Distribution Stats – NYTIW, October 2017; *Environics Analytics DemoStats/Household Spend 2016 - Based on New York Times Subscribers (GTA postal codes) vs Total GTA Population 10 Starweek Weekly Television Listings Magazine

Starweek is a valuable daily planning tool for dedicated readers. Over 50 pages of content including: detailed show listings 162,762 by half hour time blocks, a daily “Worth Watching” feature, weekly TV-based puzzles and games, and more. Starweek is available distribution* as an opt-in subscription and in single copy editions of the Saturday Star. 644,000

readers Committed: Subscribers pay an additional $1.00 to receive every week a copy of Starweek with their Saturday edition of the Star

Engaged: More than one-half of Starweek readers read an edition 3+ times

47% 53% 33% 78% 68% 42% $84.5K

Men Women Adults 65+ Home Married/Living Bachelor’s Average Owners Together Degree+ HHI

Sources: Vividata Q2-2017, Ontario Adults 18+, Starweek AIR; *Internal Distribution Stats-12 month Avg., 2016 11 That’s Puzzling 40 Page Puzzle Book 20,000+ weekly distribution* THAT’S PUZZLING is an engaging puzzle book offering a weekly selection of over 20 puzzles and a variety of difficulty levels. Many puzzles are unique to this publication, such as Lexicon, Boggle, Jumble for Kids, Scrabblegrams and Jumble Crossword.

THAT’S PUZZLING is distributed weekly to Saturday Star subscribers for an additional cost of $0.50, as well as within single copies of the Friday edition of the Toronto Star. Bundled advertising opportunities are available.

48% 52%

Men Women

Univ. Mgmt Avg Age Avg HHI Degree+ Occupations 42 $118,775 115 113 A Younger Demo High Income Subscriber Index Over Average

Sources: *Internal Distribution Stats-12 month Avg., 2016; Environics Analytics DemoStats/Household Spend 2016 - Based on That’s Puzzling Subscribers (GTA postal codes) vs Total GTA Population 12

Toronto Star Solutions

Print Digital Content Print & Distribution Experiential

• Custom Publishing • Programmatic • Articles and videos • Print & distribution • Street teams • Special Sections • Native advertising • Infographics • Inserts • Sampling • Impact Ad Executions • Digital ads • Custom magazines • Glossy wraps • Outdoor • Zoning Opportunities • Site takeover • Corporate • Die-cut wraps • Exhibits • Local or National campaign • Sponsored content newsletters • Hi-brite wraps • Activations opportunities • Brand videos • Tag-ons • Mobile geo-targeting • Augmented reality • Company profiles • Polybags • Sponsored e-blasts • Daily newsletters • Events coverage • Post-it notes • Product sampling

13 Content Solutions We are a multi-platform content organization reaching audiences across Canada with a suite of content services. We provide advertisers with a strategic fit for their message through stories that come to life in words, images, video, social media and custom environments.

14 Custom Printing & Distribution Solutions

Our turnkey print and distribution product offers marketers a one-stop shop for the development, printing and distribution of advertising messaging. From cover wraps and flyers to inserts, outserts and custom magazines our team can reach your targeted audience in the GTA, Ontario and across Canada.

Our Business Geomatics team provides advanced distribution analytics which can leverage geographical and demographic as well as client proprietary data to make the best possible insert distribution recommendations. We license a variety of datasets from Environics Analytics to suggest customized distribution targeting such as:

• Geo-Target radius from client locations, custom territories, etc.

• Demographic/expenditure based targeting with such factors as age, income, education, PRISM, spend, etc.

• Proprietary Customer data (we are fully compliant with privacy requirements)

15 Inserts Toronto Star Distribution Available Thursday & Saturday

Thursday: Home Delivery and Provincial Saturday: Home Delivery, Single Copy, Provincial

Flexible delivery by FSA to all or selected zones within the GTA • Access to new homes and condo developments • Volume CPM discounts (Activity pro-rated to ROP contract) • Delivery by adult carriers • Guaranteed AM delivery • Minimum quantity 10,000 per drop

Distribution Locations by Zone Zone 1: Central Zone 3: GTA North Zone 2: GTA East Zone 4: GTA West

16 Toronto Star Booking & Material Deadlines

Change to Classified & Press Run Secons Booking Booking Set & Proof Camera Ready Set & Proof Vitals Deadlines News, Sports, GTA, Monday Edition Business, Classified, Friday 12:00pm Friday 12:00pm Monday 10:00am Monday 12:00pm Monday Classified - 4:00pm Saturday Life, Entertainment Monday Vitals - 3:15pm Sunday News, Sports, GTA, Tuesday Edition Business, Classified, Friday 12:00pm Friday 12:00pm Monday 10:00am Monday 12:00pm Tuesday Classified - Noon Monday Life, Entertainment Tuesday Vitals - 3:15pm Monday News, Sports, GTA, Wednesday Edition Business, Classified, Monday 12:00pm Monday 12:00pm Tuesday 10:00am Tuesday 12:00pm Wednesday Classified – Noon Tuesday Life, Entertainment Wednesday Vitals - 3:15pm Tuesday News, Sports, GTA, Thursday Edition Tuesday 12:00pm Tuesday 12:00pm Wednesday 10:00am Wednesday 12:00pm Business, Classified Thursday Classified – Noon Wednesday

Thursday Preprint Life, Entertainment, Travel Monday 12:00pm Monday 4:30pm Tuesday 11:00am Tuesday 4:30pm Thursday Vitals - 3:15pm Wednesday

News, Sports, GTA, Friday Classified – Noon Thursday Friday Edition Business, Classified, Wednesday 12:00pm Wednesday 12:00pm Thursday 10:00am Thursday 12:00pm Friday Vitals - 3:15pm Thursday Life, Entertainment Saturday Classified - 10:00am Friday News, Sports, GTA, Saturday Edition Wednesday 4:30pm Wednesday 4:30pm Thursday 2:00pm Thursday 4:30pm Business, Classified Saturday Vitals - 11:00am Friday Sunday Classified – Noon Saturday Saturday Preprint #1 Comics, Life Monday 12:00pm Monday 4:30pm Tuesday 11:00am Tuesday 4:30pm Sunday Vitals - 3:15pm Saturday New in Homes, Saturday Preprint #2 Tuesday 12:00pm Tuesday 4:30pm Wednesday 11:00am Wednesday 4:30pm Entertainment, Travel

Saturday Preprint #3 Wheels, Insight Tuesday 4:30pm Wednesday 12:00pm Thursday 11:00am Thursday 12:00pm

News, Sports, Life, Sunday Edition Thursday 4:30pm Thursday 4:30pm Friday 11:00am Friday 4:30pm Entertainment, Insight

Sunday Preprint New York Times Wednesday 4:30pm Wednesday 4:30pm Thursday 11:00am Thursday 4:30pm

17 Contact Us

Advertising [email protected]

High Impact Executions starmetromedia.com

Our Sites thestar.com thekit.ca toronto.com wheels.ca wonderlist.ca

Specs & Deadlines Specs & Deadlines