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Toronto Star Media Kit 2017 Toronto Star

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Toronto Star Media Kit 2017 Toronto Star Toronto Star Media Kit 2017 Toronto Star Toronto Star is Canada's largest local daily newspaper, with one of the largest readerships in the country. The Star, with its award-winning newsroom, began as a paper for the people, and it continues to uphold the highest standards of journalistic integrity. We strive to build the trust and loyalty our readers rightly deserve, each and every day. Print Desktop 3,306,000 1,761,000 Weekly Readers Monthly UV Mobile Tablet 4,495,000 848,000 Monthly UV Monthly UV Source: Vividata Q2-2017, Total Adults 18+, Read Star Print weekly cume, comScore Media Metrix, Avg. Monthly Unique Visitors, July-September 2017 2 We Reach Boomers Age 24-54 Multicultural Moms Affluent Millennials 2,216,000 2,329,000 2,095,000 862,000 1,231,000 1,406,000 Boomers’ personal This key group Canada is indeed a A strong and active We reach 21% of Across all platforms, incomes have kept comprises nearly multicultural society. demographic in affluent Canadians 30% of Star readers pace with their growth half the Canadian One third of our which 62% are (household income are Millennials. in the last decade, population, in which audience were born working (employed) of 125K+). increasing by more 70% are homeowners, outside of Canada, or going to school. than 30%. That makes 63% are parents and and 34% speak engaging with this 78% are families another language. demographic even of three or more. more crucial for advertisers. Source: Vividata Q2-2017, Total Adults 18+; Read Star Print/Digital weekly cume 3 Editorial Calendar Toronto Star Sunday Monday Tuesday Wednesday Thursday Friday Saturday News News News News News News News Sports Sports Sports Sports Sports Sports Sports Entertainment Greater Toronto Greater Toronto Greater Toronto Greater Toronto Greater Toronto Greater Toronto Insight Business Business Business Business Business Business New York Times Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life New York Times Travel Travel Book Review Insight New in Homes Wheels Starweek Comics 4 Digital Capabilities 6,393,000 Unique visitors per month One of the most-visited newspaper websites in Canada, thestar.com is an award-winning news, information and entertainment site that attracts visitors who are affluent, educated and influential decision-makers. Standard display, rich media, takeovers, sponsorships, native articles and video solutions available across the site. Reach a targeted audience 65% 50% A25-54 1st Party Audience Segments: 3rd Party Targeting: News & Information Hockey Gender Sports Education Household Income Business & Finance Autos Household Size Law & Government Health Intent to Purchase 48% 50% Lifestyle Travel Interests HHI 100K+ Entertainment Theatre (Fine Arts) And More… st Customized 1 party data segments available upon request. Source: comScore Media Metrix, Total Unique Visitors, July-September 2017. HHI profile based on desktop users only 5 Email Marketing Capabilities Targeting By Category, Age, Geo & Gender, HHI, Lifestyle, Family Wonderlist thestar.com thestar.com thestar.com Toronto.com Toronto.com Wonderlist Weekly Extras Dedicated Morning Headlines Daily Sports Weekender 3rd Party 364,798 61,219 44,436 24,829 9,483 41,922 14,705 Source: 2017 SMM Internal Email Stats 6 Digital Capabilities Toronto at your fingertips Start your engines! Toronto’s ultimate entertainment destination covers it all with Wheels.ca is Canada’s most comprehensive and trusted up-to-the-minute information and listings. From local festivals, automotive resource online. Offering everything from concerts and live theatre to movies, events and dining out, the latest news and opinions from renowned automotive this continually updated website is your trusted guide for experts to car-comparison tools, car finders, a robust what's going on in Canada’s largest city. used-vehicle section and driving tips, this popular website is a powerful content engine. Desktop Mobile Tablet Desktop Mobile Tablet 119,000 181,000 26,000 100,000 76,000 25,000 Monthly UV Monthly UV Monthly UV Monthly UV Monthly UV Monthly UV Source: comScore Media Metrix, Unique Visitors, April-June 2017 7 The Kit and thekit.ca Engaging Beauty & Fashion The Kit’s brand reaches women across the country through a weekly glossy newspaper section, newsletters and a compelling digital site. And The Kit Chinese and The Kit Compact provide access to key demographics within Canada's major cities. The Kit is the go-to resource for smart shopping, enlightening beauty and hair videos, plus the ultimate in skincare advice. Print Tablet Web 644,000+ 32,000 UV Weekly Readers Mobile Email Subscribers 97,000 UV 70,000+ Desktop 97,000 UV Source: Vividata Q2-2017 Study, Adults 18+; Combined CMA Markets – Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver; NOTE: In house model based on Vividata Q2-2017 factored for fashion/lifestyle content readership and circulation; Google Analytics, 2017 Avg.; Total Reach of THE KIT e-newsletters/e-blasts subscribers, 2017 8 Toronto Star Consumer Opt-Ins Print products The ART of Consumer Opt-Ins offered to • Active readership keen to read the product Toronto Star subscribers each week that wish to enhance • Requested readership who pay a premium to their subscription with receive the product specific content • Targeted readership that meets advertiser’s needs Leverage The Star brand The Star currently With cost-effective advertising solutions: offers the following • Staying power for your ads opt-in products: • Various and unique ad positions available Starweek, That’s Puzzling • Custom content opportunities and New York Times • Add mass & domination to your campaign supplement 9 The New York Times International & Book Review Thought-provoking, insightful and entertaining. The New York Times and Book Review attracts an affluent and educated audience. Home delivery subscribers to Saturday’s edition of The Hamilton Spectator & Waterloo Record, and Sunday edition of Toronto Star are invited to opt-in to receive The New York Times sections at a cost of only $1.50 per week. Print Total • 60,000 Toronto Weekly 80,131 • 14,150 Hamilton Distribution • 5,981 Waterloo The NYT Audience* NYT Subscriber Index over Average Age 30-39 116 NYT subscribers in Toronto are HHI $150K+ 117 younger, make more money and are more educated than Univ Degree+ 132 Mgmt 123 the average GTA resident. Occupations Sources: Internal Distribution Stats – NYTIW, October 2017; *Environics Analytics DemoStats/Household Spend 2016 - Based on New York Times Subscribers (GTA postal codes) vs Total GTA Population 10 Starweek Weekly Television Listings Magazine Starweek is a valuable daily planning tool for dedicated readers. Over 50 pages of content including: detailed show listings 162,762 by half hour time blocks, a daily “Worth Watching” feature, weekly TV-based puzzles and games, and more. Starweek is available distribution* as an opt-in subscription and in single copy editions of the Saturday Star. 644,000 readers Committed: Subscribers pay an additional $1.00 to receive every week a copy of Starweek with their Saturday edition of the Star Engaged: More than one-half of Starweek readers read an edition 3+ times 47% 53% 33% 78% 68% 42% $84.5K Men Women Adults 65+ Home Married/Living Bachelor’s Average Owners Together Degree+ HHI Sources: Vividata Q2-2017, Ontario Adults 18+, Starweek AIR; *Internal Distribution Stats-12 month Avg., 2016 11 That’s Puzzling 40 Page Puzzle Book 20,000+ weekly distribution* THAT’S PUZZLING is an engaging puzzle book offering a weekly selection of over 20 puzzles and a variety of difficulty levels. Many puzzles are unique to this publication, such as Lexicon, Boggle, Jumble for Kids, Scrabblegrams and Jumble Crossword. THAT’S PUZZLING is distributed weekly to Saturday Star subscribers for an additional cost of $0.50, as well as within single copies of the Friday edition of the Toronto Star. Bundled advertising opportunities are available. 48% 52% Men Women Univ. Mgmt Avg Age Avg HHI Degree+ Occupations 42 $118,775 115 113 A Younger Demo High Income Subscriber Index Over Average Sources: *Internal Distribution Stats-12 month Avg., 2016; Environics Analytics DemoStats/Household Spend 2016 - Based on That’s Puzzling Subscribers (GTA postal codes) vs Total GTA Population 12 Toronto Star Solutions Print Digital Content Print & Distribution Experiential • Custom Publishing • Programmatic • Articles and videos • Print & distribution • Street teams • Special Sections • Native advertising • Infographics • Inserts • Sampling • Impact Ad Executions • Digital ads • Custom magazines • Glossy wraps • Outdoor • Zoning Opportunities • Site takeover • Corporate • Die-cut wraps • Exhibits • Local or National campaign • Sponsored content newsletters • Hi-brite wraps • Activations opportunities • Brand videos • Tag-ons • Mobile geo-targeting • Augmented reality • Company profiles • Polybags • Sponsored e-blasts • Daily newsletters • Events coverage • Post-it notes • Product sampling 13 Content Solutions We are a multi-platform content organization reaching audiences across Canada with a suite of content services. We provide advertisers with a strategic fit for their message through stories that come to life in words, images, video, social media and custom environments. 14 Custom Printing & Distribution Solutions Our turnkey print and distribution product offers marketers a one-stop shop for the development, printing and distribution of advertising messaging. From cover wraps and flyers to inserts, outserts
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