2016 media Kit media kit 2016 editorial team

Laura de Carufel Editor-in-Chief Laura deCarufel is an award-winning editor and writer with more than 10 years experience in fashion and beauty journalism. Most recently, she was the executive editor at ELLE Canada for three years, and she has also worked at FASHION and Hardly Magazine, the digital style magazine she co-founded. Laura is also the author of Learn to Speak Fashion (Owlkids).

Alex Laws Rani Sheen Jillian Vieira Michelle Bilodeau Senior Editor Beauty Editor Fashion Editor Digital & Special Projects Editor

Carly Ostroff Natasha Bruno Veronica Saroli Assistant Digital Editor Assistant Beauty & Assistant Editor Fashion Editor

Renee Tse Hina Ansari The Kit Chinese Editor The Kit South Asian Editor media kit 2016

THURSDAY, AUGUST 13, 2015 TORONTO STAR

MONTH’S BEST TKTKTKT tktktktktkt the platforms page 3

MONTH’S BEST The Kit Paper PULL QUOTE FROM A STORY? The Kit is a glossy weekly newspaper section full of fashion tktktktktkt page 3 and beauty features, fun and useful advice, elegant SUMMER SCENT SPECIAL TKTKTK tktktktk ktktkt photography and design, and renowned writers. This page 0 section is distributed 43 times a year in the Toronto Star (Toronto and the GTA), Ottawa Citizen, Montreal Gazette, Calgary Herald, Edmonton Journal and Vancouver Sun.

SUMMER SCENT SPECIAL TKTKTK tktktktk ktktkt tktktktk ktktkt tktktktk • Toronto Star: 195,000 ktktkt tktktktk ktktkt tktktktk ktktkt BY TKTKTKTKTKT

You can credit the Kardashians for the current contouring craze, but this beauty trend has been around. Just look back to the ’ 80s and its heavily sculpted TV divas Joan Collins and Linda Evans, • Ottawa Citizen: 26,500 or even ’30s screen star Marlene Dietrich and her chiseled cheekbones. What makes it buzz- worthy now is the wave of contouring-speci„ c products that aunt lighter textures and sheerer formulas. Less chalky than their predeces- sors, these products have the ability to make contouring look (gasp!) natural. Done well, contouring boosts facial • Montreal Gazette: 34,500 angles, creates a lifted look and brightens the complexion. At almost 40, I’m game to try it. A search on YouTube brings 250,000 results, mainly of 20-something vloggers who use a heavy-handed approach. I’m not sure their contouring steps apply to me, since all those layers of makeup will likely sit in my „ ne lines— • Calgary Herald: 27,000 no matter what the formula. “If you put on too much makeup or contour too harshly, it can actu- ally age you,” says Toronto makeup artist Jackie Shawn. “When you contour, you’re enhancing your own bone structure. For mature skin this could be a problem because gravity takes over and cheekbones aren’t where they were 10 years ago, and skin may be looser around the eye, cheek • Edmonton Journal: 29,000 and jowl area.” Fabulous. So where does a mature woman like me begin?

Continued on page tk

• Vancouver Sun: 88,000 STAY CONNECTED THEKIT.CA @THEKIT @THEKITCA THEKITCA THEKIT THE KIT MAGAZINE

Average WEEKLY CIRCULATION 400,000

Readership 930,000

Source: Vividata 2015 Readership and Product Database Base: Combined CMA Markets – Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver *NOTE: In house model based on Vividata 2015 factored for fashion/lifestyle content readership and circulation

THURSDAY, JUNE 12, 2014 TORONTO STAR

WISH LIST

ASK JEANNE RAD LIKE FATHER, DADS LIKE DAUGHTER Everyday style SPOTTED Jeanne Beker on how her dad upgrades he’ll love SHORT CUTS influenced the way she dresses page 3 page 5 page 3 Mr. Kit Paper Mr. Kit, The Kit for Men, is dedicated to the guys in our lives and the women who love them. Loaded with exciting features to help our men feel confident and stylish, Mr. Kit is written in the easy-to-use, how-to-itive stle The Kit is known for. This section is distributed twice a year in the same regions as The Kit (English).

SPECIAL ISSUE 2016 Paper Publishing Schedule FATHER’S DAY Issue Date Ad Closing Date Ad Material Due AH, MEN Jun. 16 Jun. 6 Jun. 9 Old-school grooming is making a comeback and, boy, are we glad. From a close shave, to designer stubble, to a well-kept beard, Dec. 1 Nov. 21 Nov. 24 find out how to groom like a pro with expert advice from the country’s best barbers BY VANESSA TAYLOR page 6

FATHER OF THREE CHRIS HEMSWORTH AT THE 86TH ACADEMY AWARDS NOMINATIONS ANNOUNCEMENT IN BEVERLY HILLS, CALIFORNIA, EARLIER THIS YEAR. PHOTOGRAPHY: GETTY IMAGES

INTERVIEW Joel Carman talks jeans and family in garages. Denim was work cloth- 150 to 200 styles of blue jeans. There ties ahead of his annual Father’s Day ing. My generation revolted against are certain jeans that are for younger DENIM CRUSADER Barbeque, on June 14, in support of those values and denim became an people because they express them- Meet the happy chap behind Autism Speaks. His charity work expression of our independence and selves in a certain way with denim. Toronto’s Yorkville denim institution continues with a Pride T-shirt he’s our freedom. Whether it’s raw denim or washed Over the Rainbow—which turns selling June 20-29, which will bene- denim, or whether it has holes in it, fit Fife House and people living with DENIM HAS CHANGED SO MUCH or it’s super skinny or big and flowy. 40 next year—who counts his kids HIV/AIDS in Toronto. OVER THE YEARS—the way you I have been in the clothing business and wife among his colleagues wash and wear the fabric itself. It for 40 years and the continuity of WHEN I WAS A KID NOBODY WORE gets softer, it changes colour, it chang- CIRCULATION denim has been remarkable. BLUE JEANS. My parents thought es mood. And it can show who you BY KIM CURLEY they were for people who worked are: In my store right now we have Denim Dad continued on page 7 400,000 STAY CONNECTED THEKIT.CA @THEKIT @THEKITCA THEKITCA THEKIT THE KIT MAGAZINE media kit 2016 the platforms

The Kit Chinese The Kit Chinese is a glossy, printed broadsheet newspaper section full of fun and useful columns, elegant photography, and features composed by top-notch writers. Each monthly issue will be carefully curated by editor Renee Tse to provide the best beauty and fashion content for our discerning audience. The Kit Chinese, which appears like a newspaper section, is efficiently distributed through a selec- tive combination of leading Chinese Canadian newspapers. In Toronto, there are also public place copies available for pick up.

The Kit Chinese Circulation: Toronto - 27,500 Vancouver - 12,500

circulation 40,000

Le Kit (French) In March 2014, Le Kit (The Kit’s first French-language publication) launched its monthly printed version, available throughout Montréal in Métro newspapers with special attention to the market.

Le Kit Circulation: Montreal - 100,000

circulation 100,000

The Kit South Asian In September 2015, The Kit launched The Kit South Asian, a guide to the best beauty and fashion tips and trends from a South Asian perspective. Our dedicated editor, Hina Ansari, handpicks stories with the South Asian-Cana- dian female community in mind and creates original content geared towards this unique and beautiful demographic. The Kit South Asian is distributed in Toronto and Vancouver through The Weekly Voice.

The Kit South Asian Circulation: Toronto - 30,000 Vancouver - 10,000

circulation 40,000 media kit 2016 the platforms

The Kit Compact The Kit introduces The Kit Compact, a new beauty & fashion pop-up magazine distributed in core commuter hubs across Toronto. The Kit Compact offers an insider pass to the best of Toronto style: the buzziest Insta- worthy beauty essentials; the coolest, most inspiring women; the hottest fashion pieces in store right now. The new destination for cutting-edge trend features, thoughtful personal essays and gorgeous photo shoots, The Kit Compact reports on the products that its millennial audience should invest in now. Launching nationally to VECTOM markets in September 2016.

The Kit Compact Circulation: Toronto only

circulation 50,000

*Check this space for more to come on national distribution, launching September 2016.

Star Touch - Breathe In September 2015, The Kit’s digital guides became integrated into Star Touch, the all-new, fully interactive news experience from the Toronto Star. Designed specifically for tablet, The Kit curates and creates BREATHE section content every Thursday to optimize the platform for the strong how-to-itive beauty & fashion results the brand is known for.

Estimated Daily Opens:

block 1 57,400

block 2 52,400 media kit 2016 the platforms

thekit.ca thekit.ca is updated daily with all the fashion and beauty news you need to read. It’s a trusted resource for smart shopping, how-to beauty and hair videos and skincare advice.

AVERAGE MONTHLY unique visitors 100,000

e-Newsletters/e-Blasts (Sponsored) The Kit Chat, The 6ix Index (Toronto-only) and The Kit Catch Up, three weekly e-newsletters, feature beauty and fashion “news you can use,” including shoppable content, city happenings and one-minute makeovers. Average open rate is 15%. E-newsletters and e-blasts are delivered to the inbox of every magazine subscriber and are GEOTARGETABLE.

subscribers 70,000 media kit 2016 rates + Publishing Schedules

The Kit Paper National Net Advertising Rates: Toronto + Vancouver/Calgary/Edmonton/Ottawa/Montreal

1x 6x 13x 26x 26+ DPS 56,230 53,415 50,610 47,800 44,980 OBC 35,145 33,385 31,630 29,870 28,115 IFC 32,330 30,715 29,095 27,480 25,860 Full Page 28,115 26,710 25,305 23,900 22,490 1/2 Page DPS 37,120 35,250 33,400 31,540 29,695 1/2 Page 18,560 17,625 16,700 15,770 14,850 1/4 Page 9,840 9,350 8,860 8,360 7,870 Banner 7,030 6,680 6,330 5,975 5,625

2016 Paper Publishing Schedule The Kit (English) publishes in the Toronto Star on Thursday; Ottawa Citizen, Calgary Herald and Edmonton Journal on Friday; Montreal Gazette and Vancouver Sun on Saturday.

Ad Closing Date Ad Material Due 10 days prior to publishing date 7 days prior to publishing date

Net Advertising Rates Toronto Only: Toronto 1x 6x 13x 26x 26+ Full Page 18,375 17,460 16,540 15,620 14,700

The Kit Chinese Paper Net Advertising Rates: 2016 Paper Publishing Schedule Toronto + Vancouver The Kit Chinese publishes monthly in Toronto and Vancouver.

Full Page 8,000 Issue Date Ad Closing Date Ad Material Due DPS 17,000 Feb. 4 Jan. 14 Jan. 21 1/2 Page 5,000 Mar. 24 Mar. 3 Mar. 10 Banner 4,000 Apr. 21 Mar. 31 Apr. 7 May 19 Apr. 28 May 5 Jun. 23 Jun. 2 Jun. 9 Sep. 22 Sep. 1 Sep. 8 Oct. 20 Sep. 29 Oct. 6 Nov. 24 Nov. 3 Nov. 10 Dec. 15 Nov. 24 Nov. 31 media kit 2016 rates + Publishing Schedules

Le Kit Paper Net Advertising Rates: 2016 Paper Publishing Schedule Montreal only Le Kit publishes monthly in Metro Montreal

Full Page 9,850 Issue Date Ad Closing Date Ad Material Due DPS 19,680 Feb. 3 Jan. 19 Jan. 22 Mar. 2 Feb. 16 Feb. 19 OBC 12,300 Apr. 6 Mar. 22 Mar. 25 IFC 11,315 May 4 Apr. 19 Apr. 22 1/2 Page DPS 12,750 Jun. 1 May 17 May 20 1/2 Page 6,500 Sep. 7 Aug. 23 Aug. 26 FOS Banner 5,000 Oct. 5 Sep. 20 Sep. 23 Nov. 2 Oct. 18 Oct. 21 Dec. 7 Nov. 22 Nov. 25

The Kit South Asian Paper Net Advertising Rates: 2016 Paper Publishing Schedule Toronto + Vancouver The Kit South Asian publishes monthly in the Weekly Voice

Full Page 8,000 Issue Date Ad Closing Date Ad Material Due DPS 17,000 Feb. 26 Feb 5. Feb. 12 1/2 Page 5,000 Mar. 18 Feb. 26 Mar. 4 Apr. 29 Apr. 8 Apr. 15 Banner 4,000 May 27 May 6 May 13 Jun. 24 Jun. 3 Jun. 10 Sep. 30 Sep. 9 Sep. 16 Oct. 28 Oct. 7 Oct. 14 Nov. 25 Nov. 4 Nov. 11 Dec. 16 Nov. 25 Dec. 2

Star Touch - Breathe Net Advertising Rates: 2016 Publishing Schedule Toronto The Kit publishes every Thursday in Star Touch

BLOCK 1 BLOCK 2 Ad Closing Date Ad Material Due 6 days prior to publishing date 3 days prior to publishing Full Screen 5,600 5,100 date at NOON 1/2 Screen 3,900 2,600 1/4 Screen 2,200 2,000 1/6 Screen 1,100 1,000 1/8 Screen 800 800 Front Section 2,000 N/A media kit 2016 rates + Publishing Schedules The Kit Compact Net Advertising Rates: Toronto

1x 4x 12x Full Page 5,000 4,200 3,600 IFC 5,800 4,900 4,200 IBC 5,200 4,400 3,800 OBC 6,500 5,500 4,700 DPS 9,000 7,750 6,480 Full Page + 1/3 Column Adjacency 7,000 5,950 5,050

2016 Compact PublIshing Schedule The Kit Compact publishes monthly in pop-up format

Issue Date Ad Closing Date Ad Material Due Feb. 8-12 Jan. 21 Jan. 28 Mar. 7-11 Feb. 18 Feb. 25 Apr. 4-8 Mar. 17 Mar. 24 May 2-6 Apr. 14 Apr. 21 Jun. 6-10 May 19 May 26 *For more information on The Kit Compact, Sep. 12-16 Aug. 25 Sep. 1 please refer to The Kit Oct. 3-7 Sep. 15 Sep. 22 Compact’s dedicated Nov. 7-11 Oct. 20 Oct. 27 media kit. Dec. 5-9 Nov. 17 Nov. 24 thekit.ca Big Box Ad 25 CPM IAB Filmstrip Available on request Leader Board 25 CPM Audience re-targeting* 12 CPM Homepage Takeover (Voken) 35 CPM Google currents* 10 CPM Video Pre roll 35 CPM Sponsored Article Opportunity 5,000 Wallpaper Available on request • writing & design by The Kit • tile and link from home page OPA pushdown Available on request • LB and BB roadblocking of ads on page • sponsored link in Kit Catch-up eNewsletter 2016 thekit.ca Ad Schedule

All ad material must be submitted 5 days prior to deployment *Minimum purchase of 100,000 impressions on thekit.ca e-Newsletter e-Blast e-newsletter big box 50 CPM Sponsored e-blast 120 CPM e-newsletter double big box 70 CPM 2016 e-Newsletter Publishing Schedule 2016 Sponsored e-Blast Schedule Kit Catch-Up every Sunday The 6ix Index every Tuesday Deployment on date of choice assuming availability. Kit Chat every Thursday All sponsored e-blast material must be submitted Ad Closing Date Ad Material Due 5 days prior to deployment. 12 days prior to deployment 5 days prior to deployment media kit 2016 AD SPECS

Ad Standards for The Kit Paper

DPS 21 columns x 283.5 agates 520.7mm x 514.35mm 20.5” x 20.25” OBC 10 columns x 283.5 agates 254mm x 514.35mm 10” x 20.25” IFC 10 columns x 283.5 agates 254mm x 514.35mm 10” x 20.25” Front Banner 10 columns x 45.5 agates 254mm x 82.55mm 10” x 3.25” Full Page 10 columns x 283.5 agates 254mm x 514.35mm 10” x 20.25” 1/2 Page DPS 21 columns x 140 agates 520.7mm x 254mm 20.5” x 10” 1/2 Page Horizontal 10 columns x 140 agates 254mm x 254mm 10” x 10” 1/2 Page Vertical 5 columns x 283.45 agates 123.8mm x 514.35mm 4.875” x 20.25” 1/4 Page 5 columns x 140 agates 123.8mm x 254mm 4.875” x 10” Banner 10 columns x 45.5 agates 254mm x 82.55mm 10” x 3.25” 1/3 Page 3 columns x 283.5 agates 79.4 x 514.35mm 3.125” x 20.25”

1. The Kit is printed on 38lb coated, 76 bright stock using the standard heat-set, web lithographic process with medium CYMK ink coverage. 2. Images should be toned to SWOP standards for heat-set printing with a maximum total ink coverage (TAC) of 300% and a minimum image resolution of 300 DPI at the properly scaled size. 3. Ads should be supplied as final, composed, complete, single page, PDFs to the PDF/x-1a:2001 standard for direct output with all final images and fonts embedded. 4. If required, you may supply native/working files in an acceptable format. The Kit is produced using Adobe CS 5.5. Working files must include all fonts, images and design files in a compatible format. 5. All ads supplied should be created to the correct size. The Kit does not “float” smaller ads in the space booked. Due to production processes, full bleed ads are not permitted.

The Kit Paper Special Opportunities (EN + CH + FR +SA) Please contact our sales representative for pricing information

1. A 3½ inch gatefold over The Kit’s cover, plus the inside front cover (IFC) and front page banner for a total of approximately 2 ad pages.

2. A gatefold wrap-around including the outside back cover, inside-back cover and both sides of the ½-page over cover for a total of 3 ad pages.

3. A “French Door” concept created by using options 1 & 2 in combination. The Kit cover would appear on both sides of the closed front doors but once opened, ad would appear on IFC and second page, plus OBC for a total of 3 pages.

4. A full page printed on both sides, that wraps around the top of the paper, plus the OBC of the regular issue for a total of 3 ad pages. (Note: full page will be 1” shorter than the full height of the section so regular section can peek through.)

5. A scent strip tipped on to the paper. ENG: front cover scent strip, front banner and OBC. FR: OBC scent strip with OBC advertising.

6. A sample of your product tipped on to the front cover, front banner and full page advertisement. media kit 2016 AD SPECS

Ad Standards for The Kit Compact

Full-page 8.875” x 10.75” Bleed 9.125” x 11”

Ad Standards for thekit.ca

Big Box Ad 300 x 250 Leader Board 728 x 90 Earlug Video Pre 420 x 90 roll 7 seconds, Format: H.264 (MP4) Size: 4:3 (432x324) or 16:9 (432x243) New IAB Filmstrip 300 x 600 Voken (pop-up) 400 x 400 Wallpaper 1170 px gutter in the middle OPA pushdown Available on request

1. PNG8, PNG24, JPG, SWF, GIF or Animated GIF format 2. Other formats we can convert from: PDF, AI, EPS 3. If AI, EPS please ensure fonts are converted to curve ALL WEBSITE ADS FOLLOW THE 2011 IAB GUIDELINES

Ad Standards for Sponsored e-Blasts

HTML Version: 600 pixel wide HTML table Advertiser must provide images (standard GIF or JPEG only; max file size 20 kb) Link to web page that supports advertising message Text Version: Max 60 lines, 60 characters per line, five linking URLs Subject Line: Max 50 characters, including spaces (subject to final approval from Toronto Star) Test Recipients: To be provided with order Other: 3rd party ad serving is not accepted in any Toronto Star emails 3rd party click URLs are accepted, though 3rd party image serving is not Flash, JavaScript and Cascading Style Sheets (CSS) are not permitted in Toronto Star emails Messaging must be consumer-oriented and present a special offer/strong call to action.

Ad Standards for The Kit e-Newsletter Big Box

1. PNG8, PNG24, JPG, GIF at a mimimum of 96ppi 2. Other formats we can convert from: PDF, AI, EPS 3. If AI, EPS please ensure fonts are converted to curves *All Kit Chat and e-blast ads are due 5 DAYS prior to deployment

Submission Please send artwork to ftp site: Once uploaded, please ensure Host name: ftp.thestar.com you send notification to guidelines Username: kituser [email protected] Password: k!tf+pUs3r media kit 2016

Get in on The Kit contact Evie Begy, Marketing Manager [email protected] | Tel: 416-869-4134 | or contact your Sales Representative