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Media Kit Media Kit 2016 Editorial Team 2016 MEDIA KIT MEDIA KIT 2016 EDITORIAL TEAM Laura de Carufel Editor-in-Chief Laura deCarufel is an award-winning editor and writer with more than 10 years experience in fashion and beauty journalism. Most recently, she was the executive editor at ELLE Canada for three years, and she has also worked at FASHION and Hardly Magazine, the digital style magazine she co-founded. Laura is also the author of Learn to Speak Fashion (Owlkids). Alex Laws Rani Sheen Jillian Vieira Michelle Bilodeau Senior Editor Beauty Editor Fashion Editor Digital & Special Projects Editor Carly Ostroff Natasha Bruno Veronica Saroli Assistant Digital Editor Assistant Beauty & Assistant Editor Fashion Editor Renee Tse Hina Ansari The Kit Chinese Editor The Kit South Asian Editor MEDIA KIT 2016 THURSDAY, AUGUST 13, 2015 TORONTO STAR MONTH’S BEST TKTKTKT tktktktktkt THE PLATFORMS page 3 MONTH’S BEST The Kit Paper PULL QUOTE FROM A STORY? The Kit is a glossy weekly newspaper section full of fashion tktktktktkt page 3 and beauty features, fun and useful advice, elegant SUMMER SCENT SPECIAL TKTKTK tktktktk ktktkt photography and design, and renowned writers. This page 0 section is distributed 43 times a year in the Toronto Star (Toronto and the GTA), Ottawa Citizen, Montreal Gazette, Calgary Herald, Edmonton Journal and Vancouver Sun. SUMMER SCENT SPECIAL TKTKTK tktktktk ktktkt tktktktk ktktkt tktktktk • Toronto Star: 195,000 ktktkt tktktktk ktktkt tktktktk ktktkt BY TKTKTKTKTKT You can credit the Kardashians for the current contouring craze, but this beauty trend has been around. Just look back to the ’ 80s and its heavily sculpted TV divas Joan Collins and Linda Evans, • Ottawa Citizen: 26,500 or even ’30s screen star Marlene Dietrich and her chiseled cheekbones. What makes it buzz- worthy now is the wave of contouring-speci c products that aunt lighter textures and sheerer formulas. Less chalky than their predeces- sors, these products have the ability to make contouring look (gasp!) natural. Done well, contouring boosts facial • Montreal Gazette: 34,500 angles, creates a lifted look and brightens the complexion. At almost 40, I’m game to try it. A search on YouTube brings 250,000 results, mainly of 20-something vloggers who use a heavy-handed approach. I’m not sure their contouring steps apply to me, since all those layers of makeup will likely sit in my ne lines— • Calgary Herald: 27,000 no matter what the formula. “If you put on too much makeup or contour too harshly, it can actu- ally age you,” says Toronto makeup artist Jackie Shawn. “When you contour, you’re enhancing your own bone structure. For mature skin this could be a problem because gravity takes over and cheekbones aren’t where they were 10 years ago, and skin may be looser around the eye, cheek • Edmonton Journal: 29,000 and jowl area.” Fabulous. So where does a mature woman like me begin? Continued on page tk • Vancouver Sun: 88,000 STAY CONNECTED THEKIT.CA @THEKIT @THEKITCA THEKITCA THEKIT THE KIT MAGAZINE AVERAGE WEEKLY CIRCULATION 400,000 READERSHIP 930,000 Source: Vividata 2015 Readership and Product Database Base: Combined CMA Markets – Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver *NOTE: In house model based on Vividata 2015 factored for fashion/lifestyle content readership and circulation THURSDAY, JUNE 12, 2014 TORONTO STAR WISH LIST ASK JEANNE RAD LIKE FATHER, DADS LIKE DAUGHTER Everyday style SPOTTED Jeanne Beker on how her dad upgrades he’ll love SHORT CUTS influenced the way she dresses page 3 page 5 page 3 Mr. Kit Paper Mr. Kit, The Kit for Men, is dedicated to the guys in our lives and the women who love them. Loaded with exciting features to help our men feel confident and stylish, Mr. Kit is written in the easy-to-use, how-to-itive stle The Kit is known for. This section is distributed twice a year in the same regions as The Kit (English). SPECIAL ISSUE 2016 Paper Publishing Schedule FATHER’S DAY Issue Date Ad Closing Date Ad Material Due AH, MEN Jun. 16 Jun. 6 Jun. 9 Old-school grooming is making a comeback and, boy, are we glad. From a close shave, to designer stubble, to a well-kept beard, Dec. 1 Nov. 21 Nov. 24 find out how to groom like a pro with expert advice from the country’s best barbers BY VANESSA TAYLOR page 6 FATHER OF THREE CHRIS HEMSWORTH AT THE 86TH ACADEMY AWARDS NOMINATIONS ANNOUNCEMENT IN BEVERLY HILLS, CALIFORNIA, EARLIER THIS YEAR. PHOTOGRAPHY: GETTY IMAGES INTERVIEW Joel Carman talks jeans and family in garages. Denim was work cloth- 150 to 200 styles of blue jeans. There ties ahead of his annual Father’s Day ing. My generation revolted against are certain jeans that are for younger DENIM CRUSADER Barbeque, on June 14, in support of those values and denim became an people because they express them- Meet the happy chap behind Autism Speaks. His charity work expression of our independence and selves in a certain way with denim. Toronto’s Yorkville denim institution continues with a Pride T-shirt he’s our freedom. Whether it’s raw denim or washed Over the Rainbow—which turns selling June 20-29, which will bene- denim, or whether it has holes in it, fit Fife House and people living with DENIM HAS CHANGED SO MUCH or it’s super skinny or big and flowy. 40 next year—who counts his kids HIV/AIDS in Toronto. OVER THE YEARS—the way you I have been in the clothing business and wife among his colleagues wash and wear the fabric itself. It for 40 years and the continuity of WHEN I WAS A KID NOBODY WORE gets softer, it changes colour, it chang- CIRCULATION denim has been remarkable. BLUE JEANS. My parents thought es mood. And it can show who you BY KIM CURLEY they were for people who worked are: In my store right now we have Denim Dad continued on page 7 400,000 STAY CONNECTED THEKIT.CA @THEKIT @THEKITCA THEKITCA THEKIT THE KIT MAGAZINE MEDIA KIT 2016 THE PLATFORMS The Kit Chinese The Kit Chinese is a glossy, printed broadsheet newspaper section full of fun and useful columns, elegant photography, and features composed by top-notch writers. Each monthly issue will be carefully curated by editor Renee Tse to provide the best beauty and fashion content for our discerning audience. The Kit Chinese, which appears like a newspaper section, is efficiently distributed through a selec- tive combination of leading Chinese Canadian newspapers. In Toronto, there are also public place copies available for pick up. The Kit Chinese Circulation: Toronto - 27,500 Vancouver - 12,500 CIrculATIon 40,000 Le Kit (French) In March 2014, Le Kit (The Kit’s first French-language publication) launched its monthly printed version, available throughout Montréal in Métro newspapers with special attention to the market. Le Kit Circulation: Montreal - 100,000 CIrculATIon 100,000 The Kit South Asian In September 2015, The Kit launched The Kit South Asian, a guide to the best beauty and fashion tips and trends from a South Asian perspective. Our dedicated editor, Hina Ansari, handpicks stories with the South Asian-Cana- dian female community in mind and creates original content geared towards this unique and beautiful demographic. The Kit South Asian is distributed in Toronto and Vancouver through The Weekly Voice. The Kit South Asian Circulation: Toronto - 30,000 Vancouver - 10,000 CIrculATIon 40,000 MEDIA KIT 2016 THE PLATFORMS The Kit Compact The Kit introduces The Kit Compact, a new beauty & fashion pop-up magazine distributed in core commuter hubs across Toronto. The Kit Compact offers an insider pass to the best of Toronto style: the buzziest Insta- worthy beauty essentials; the coolest, most inspiring women; the hottest fashion pieces in store right now. The new destination for cutting-edge trend features, thoughtful personal essays and gorgeous photo shoots, The Kit Compact reports on the products that its millennial audience should invest in now. Launching nationally to VECTOM markets in September 2016. The Kit Compact Circulation: Toronto only CIrculATIon 50,000 *Check this space for more to come on national distribution, launching September 2016. Star Touch - Breathe In September 2015, The Kit’s digital guides became integrated into Star Touch, the all-new, fully interactive news experience from the Toronto Star. Designed specifically for tablet, The Kit curates and creates BREATHE section content every Thursday to optimize the platform for the strong how-to-itive beauty & fashion results the brand is known for. Estimated Daily Opens: BlocK 1 57,400 BlocK 2 52,400 MEDIA KIT 2016 THE PLATFORMS thekit.ca thekit.ca is updated daily with all the fashion and beauty news you need to read. It’s a trusted resource for smart shopping, how-to beauty and hair videos and skincare advice. AVERAGE MONTHLY unIQUE VISITorS 100,000 e-Newsletters/e-Blasts (Sponsored) The Kit Chat, The 6ix Index (Toronto-only) and The Kit Catch Up, three weekly e-newsletters, feature beauty and fashion “news you can use,” including shoppable content, city happenings and one-minute makeovers. Average open rate is 15%. E-newsletters and e-blasts are delivered to the inbox of every magazine subscriber and are GEOTARGETABLE. SUBScrIBERS 70,000 MEDIA KIT 2016 RATES + PUBLISHING SCHEDULES The Kit Paper National Net Advertising Rates: Toronto + Vancouver/Calgary/Edmonton/Ottawa/Montreal 1x 6x 13x 26x 26+ DPS 56,230 53,415 50,610 47,800 44,980 OBC 35,145 33,385 31,630 29,870 28,115 IFC 32,330 30,715 29,095 27,480 25,860 Full Page 28,115 26,710 25,305 23,900 22,490 1/2 Page DPS 37,120 35,250 33,400 31,540 29,695 1/2 Page 18,560 17,625 16,700 15,770 14,850 1/4 Page 9,840 9,350 8,860 8,360 7,870 Banner 7,030 6,680 6,330 5,975 5,625 2016 Paper Publishing Schedule The Kit (English) publishes in the Toronto Star on Thursday; Ottawa Citizen, Calgary Herald and Edmonton Journal on Friday; Montreal Gazette and Vancouver Sun on Saturday.
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