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ONLINE PHOTOGRAPHY GUIDE - Womens Tops Bottoms Coats

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ONLINE PHOTOGRAPHY GUIDE - Womens Tops Bottoms Coats STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_Tops_Bottoms_Coats 1. TABLE OF CONTENTS 2. Blouse / Shirt 3. Top / Tee / Camisole / Tank 4. Bodysuit 5. Bodysuit- Thong Back 6. Sweater 7. Convertible, Reversible Sweater/ Top 8. Twinset 9. Coat / Jacket 10. Dickey 11. Pant 12. Legging 13. Skirt 14. Short 1 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_Tops_Bottoms_Coats Blouse / Shirt MAIN AND ALT PRESENTATION Front Upper Front view. Crop mid-thigh and below hands, or per Art Director’s crop on AD notes (can leave head-to-toe when indicated for special collections) AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL. Front Full (look) Gold Look / Editorial / Catalog / video, if available Back Upper Crop mid-thigh and below hands. Side Upper Crop mid-thigh and below hands Left or right depending on the details. Detail Upper Detail view determined on set. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO swatch presentation Front Upper Exception: If model is wearing shorts, short skirt or dress, crop below hem so skin shows (or per AD crop) Okay to crop higher on back shot if it works. 2 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_Tops_Bottoms_Coats Top / Tee / Camisole / Tank MAIN AND ALT PRESENTATION Front Upper Front view. Crop mid-thigh and below hands, or per Art Director’s crop on AD notes (can leave head-to-toe when indicated for special collections) AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL. Front Full (look) Gold Look / Editorial / Catalog / video, if available (excluding underpinnings) Back Upper Crop mid-thigh and below hands. Side Upper Crop mid-thigh and below hands Left or right depending on the details. Detail Upper Detail view determined on set. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO swatch presentation Front Upper Exception: If model is wearing shorts, short skirt or dress, crop below hem so skin shows (or per AD crop) Okay to crop higher on back shot if it works. 3 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_Tops_Bottoms_Coats Bodysuit MAIN AND ALT PRESENTATION Front Upper Front view with pant/skirt styling. Cropped below hands. Front Full (look) Gold Look / Editorial / Catalog / video, if available Detail Upper Detail view without pant/skirt styling. Back Upper Back view without pant/skirt styling. Cropped mid-thigh and below hands. Side Upper Side view without pant/skirt styling. Cropped mid-thigh and below hands Left or right depending on the details. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO swatch presentation 4 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_Tops_Bottoms_Coats Bodysuit - Thong Back MAIN AND ALT PRESENTATION Front Upper Front view with pant/skirt styling. Cropped below hands. Front Full (look) Gold Look / Editorial / Catalog / video, if available Front Upper-Under Detail view without pant/skirt styling. Back Upper Back view without pant/skirt styling. Cropped mid-thigh and below hands. Facing left for thong and more angled away from camera. Side Upper Side view without pant/skirt styling. Cropped mid-thigh and below hands Left or right depending on the details. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO swatch presentation 5 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_Tops_Bottoms_Coats Sweater MAIN AND ALT PRESENTATION Front Upper Front view. Crop mid-thigh and below hands, or per Art Director’s crop on AD notes (can leave head-to-toe when indicated for special collections) AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL. Front Full (look) Gold Look / Editorial / Catalog / video, if available Back Upper Crop mid-thigh and below hands. Shorter sweaters still crop below hands. Longer sweaters crop below hem. Side Upper Crop mid-thigh and below hands Left or right depending on the details. Detail Upper Detail view determined on set. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO swatch presentation Front Upper Exception: If model is wearing shorts, short skirt or dress, crop below hem so skin shows (or per AD crop) Okay to crop higher on back shot if it works. 6 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_Tops_Bottoms_Coats Convertible, Reversible Sweater/ Top MAIN AND ALT PRESENTATION Front Upper Front view. Crop mid-thigh and below hands, or per Art Director’s crop on AD notes (can leave head-to-toe when indicated for special collections) AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL. Front Full (look) Gold Look / Editorial / Catalog / video, if available Back Upper Back view. Crop mid-thigh and below hands. Shorter sweaters still crop below hands. Longer sweaters crop below hem. Side Upper or Front Upper-Convertible Side View or Additional convertible version. Crop mid-thigh and below hands Front Upper-Convertible Additional convertible version. Crop mid-thigh and below hands Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO reversible swatch presentation swatch presentation Front Upper Exception: If model is wearing shorts, short skirt or dress, crop below hem so skin shows (or per AD crop) Okay to crop higher on back shot if it works. 7 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_Tops_Bottoms_Coats Twinset MAIN AND ALT PRESENTATION Front Upper Front view with jacket. Crop mid-thigh and below hands, or per Art Director’s crop on AD notes (can leave head-to-toe when indicated for special collections) Front Full (look) Gold Look / Editorial / Catalog / video, if available Back Upper Back view with jacket. waiting for back shot with jacket Determined on set depending on details of the jacket. Front Upper-Under Front view without jacke. Crop mid-thigh and below hands. Shorter sweaters still crop below hands. Back Upper-Under Back view without jacket. Crop mid-thigh and below hands. Shorter sweaters still crop below hands. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO swatch presentation 8 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_Tops_Bottoms_Coats Coat / Jacket MAIN AND ALT PRESENTATION Front Upper Front view. Crop mid-thigh, or a few inches below coat hem and hands. If hem hits below knee, shoot head-to-toe. AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL. Front Full (look) Gold Look / Editorial / Catalog / video, if available Back Upper Crop mid-thigh and below hands. Shorter coats still crop below hands. Longer coats crop below hem. Side Upper Crop mid-thigh and below hands Left or right depending on the details. Detail Upper Detail view determined on set. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO swatch presentation Front Upper Exception: When Hem hits at or below knee, shoot Head-to-toe front and back. 9 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_Tops_Bottoms_Coats Dickey MAIN AND ALT PRESENTATION Front Upper-Convertible Front view. Product shot on form as shown. Front Full (look) Gold Look / Editorial / Catalog / video, if available Front Upper-Convertible On figure if available. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO swatch presentation 10 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_Tops_Bottoms_Coats Pant MAIN AND ALT PRESENTATION Front Lower Crop above waist. Front Full (look) Gold Look / Editorial / Catalog / video, if available Back Lower Crop above waist. Side Lower Crop above waist. NO HANDS Left or right depending on the details. Detail Lower Detail view determined on set. For Denim shoot rear pocket unless there is a better detail. Zoom Lower Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO swatch presentation 11 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_Tops_Bottoms_Coats Legging MAIN AND ALT PRESENTATION Front Lower Crop above waist. Front Full (look) Gold Look / Editorial / Catalog / video, if available Back Lower Crop above waist. Style with cami to show waistband and possible pocket detail. Side Lower Crop above waist. NO HANDS Style with cami to show waistband and possible pocket detail. Left or right depending on the details. Detail Lower Detail view, feature waistband unless there is a better detail determined on set. Zoom Lower Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO swatch presentation Styling Example: Styling can be tucked or untucked. The waist/pocket detail will be in the side shot. 12 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_Tops_Bottoms_Coats Skirt MAIN AND ALT PRESENTATION Front Lower Crop above waist. Front Full (look) Gold Look / Editorial / Catalog / video, if available Back Lower Crop above waist. Side Lower Crop above waist. NO HANDS Left or right depending on the details. Detail Lower Detail view determined on set. For Denim shoot rear pocket unless there is a better detail. Zoom Lower Zoom detail - for closeup of fabric, textures and prints.
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