Compendium of Conference Proceedings

COMPENDIUM OF CONFERENCE PROCEEDINGS

MAIDAN SUMMIT 2010 Hosted by Magic Bus

Venue: TATA Institute of Social Sciences, New Convention Centre Date: 19th May 2010

Index Executive Summary...... 3 Why Maidan?...... 3 Background...... 3 Concept of S4D...... 4 Sport and UN MDGs...... 4 Maidan Summit Theme...... 5

Conference Proceedings...... 6 Inaugural Session...... 6 Welcome Address, Matthew Spacie, CEO, Magic Bus...... 6 Keynote address by Mrs. Sindhushree Khullar, Secretary, MYAS...... 7 Alka, Kridashree, Chandrapur...... 8 Session 2: What is Sport for Development (S4D)? Leveraging Sport for Human Development…………...8 Video Message, Sadguru, Isha Foundation…………………………………………………………………………….8 V. Radha, IAS, Govt. of Andhra Pradesh…………………………………………………………..…………………….9 Captain Amitabh, Head Sports, TATA Steel…………………………………………………………………………….9 Rina Ray, Secretary, Department of Tourism and Culture, Delhi………………………………………….10

Session 3: Understanding the impact of Sport on development – Practitioners’ Report……………………10 Harpreet Singh, Special Olympics………………………………………………………………………………………..10 Kalyani Subramanyam, Naaz Foundation…………………………………………………………………………….10 Vishal Talreja, Dream-A- Dream Foundation……………………………………………………………….………11 George Abraham, Score Foundation……………………………………………………………………………………11 Priyanka Sharma, Magic Bus………………………………………………………………………………………………..12 Nagma, Community Coach, Bombay Port Trust……………………………………………………..…………….12

Session 4: Monitoring and Evaluation strategies of S4D programs………………………………………….………….12 Fred Coalter, University of Sterling, Scotland………………………………………………………………………..12

Session 5: Understanding Best Practices in S4D………………………………………………………………………………...13 Andrew Ogilvie, Nike……………………………………………………………………………………………………………13 Vidya Shah, Edelgive Foundation………………………………………………………………………………………….13 Deval Sangvi, Dasra………………………………………………………………………………………………………………14 Usha Selvaraju, International Platform for Sport and Development……………………………………..14

Session 6: The International Perspective – Sharing global S4D models……………………………………………….14 Debbie Lye, UK Sports…………………………………………………………….…………………………………………….14 Kylie Bates, Australian Sports Commission…………………………………………………………………………...15 Session 7: National Policies – PYKKA and potential for public private partnerships in sports projects..15 Major General Mukerjee, LNUPE…………………………………………………………………………………………..15 Dr N.C. Mohan, Govt. Andhra Pradesh………………………………………………………………………………....16 Concluding Session Way Forward by Pratik Kumar, Chief National Program, Magic Bus………………………………………16 Vote of Thanks by Alka Shesha, Chief Program Officer, Magic Bus………………………………………..16 Annexure…………………………………………………………………………………………………………………………………………….18

Executive Summary

Why Maidan?

In a country with the youngest population, sporting events never fail to generate interest and passion. However, when we talk about people’s participation in sport and the perception that people have about sport, it is all together a different story. The profile of sport in our country has still not acquired a status where it is considered to be serious nor the acceptance and acknowledgement where it is considered an effective tool for development especially when used with children and youth. Also, when we talk about sport infrastructure, the focus of the discussion only moves towards building more and more stadia. We do not recognise the power which these ‘Maidans’ have and the extent to which it can be used as a medium for bringing about development; teaching lessons and training children with skills that they can effectively use in their lives for building a better future for themselves. The Maidan Summit 2010 was an effort to bring together those organisations who are not just using maidan for playing but a step ahead, i.e, those who are using the maidan to bring children out to play and simultaneously addressing issues around health and hygiene consciousness, education, nutrition, religious tolerance, bridging gender and caste divides, life skills and variety of other learnings which can be effectively given beyond classroom walls using sport as a medium. The Summit was hosted by Magic Bus on 19th May to bring all the stakeholders (volunteers, S4D organisations, donors, academicians, government and policy makers) followed by a two day workshop at Magic Bus Centre for Learning and Development, Karjat, designed specially to bring together the S4D practitioners community. The Summit got active participation from several development agencies and NGOs who are either using sport or are exploring this idea to integrate sport into their development programs in India. It successfully met its’ objective of building the necessary, interactive Sport for Development (S4D) advocacy platform for practitioners to share experiences, models, outcomes and best practice.

Background

What is Sport? Sport embraces much more than traditional team games and competition. Sport refers to “all forms of physical activity which, through casual or organised participation, aim at expressing or improving physical fitness and mental well being, forming social relationships or obtaining results in competition at all levels1”.

Importance of Sport and Physical Education (PE): Sport and PE play an important role at the individual, community, national and global levels. For the individual, sport enhances one’s personal abilities, general health and self-knowledge. On the national level, sport and physical education contribute to economic and social growth, improve public health, and bring different communities together. On the global level, if used consistently, sport and physical education can have a long-lasting positive impact on development, public health, peace and the environment. Access to and participation in sport and physical education provide an

1 definition agreed by the Council of Europe (1993)

opportunity to experience social and moral inclusion for populations otherwise marginalized by social, cultural or religious barriers due to gender, disability or other discriminations. Through sport and physical education, individuals can experience equality, freedom and a dignifying means for empowerment2.

Concept of S4D

The concept of S4D is based on the principle that sport and physical education play an important role in human development. The very nature of sport reinforces the principles of participation, social inclusion and a sense of belonging that brings individuals and communities together by bridging cultural and ethnic divides. S4D programmes provide a forum to learn skills such as confidence, discipline and leadership and promote practice of core human principles like cooperation, tolerance and respect through participation in enjoyable sport sessions. Sport teaches how to manage essential steps in life such as victory or defeat, therefore emphasising on emotional stability. S4D programmes empower youth to take charge of the community. Development of sporting skill is not the only objective. S4D sessions emphasise upon the presumed instrumental role that sport plays in the developing the community.

In 2002 at the Olympic Aid Roundtable Forum in Salt Lake City Kofi Annan, Secretary-General of the United Nations, stated that “Sport can play a role in improving the lives of individuals, not only individuals, I might add, but whole communities. I am convinced that the time is right to build on that understanding, to encourage governments, development agencies and communities to think how sport can be included more systematically in the plans to help children, particularly those living in the midst of poverty, disease and conflict”.

Sport and the Millennium Development Goals

Goal 1: Eradicate extreme poverty and hunger: Providing development opportunities will help fight poverty. The sports industry, as well as the organisation of large sports events, create opportunities for employment. Sport provides life skills essential for a productive life in society.

Goal 2: Achieve universal primary education: Sport and physical education are an essential element of quality education. They promote positive values and skills which have a quick but lasting impact on young people. Sports activities and physical education generally make school more attractive and improve attendance.

Goal 3: Promote gender equality and empower women: Increasing access for women and girls to physical education and sport helps them build confidence and a stronger social integration. Involving girls into sport activities alongside with boys can help overcome prejudice that often contribute to social vulnerability of women and girls in a given society.

Goals 4 & 5: Reduce child mortality and improve maternal health: Sport can be an effective means to provide women with a healthy lifestyle as well as to convey important messages as these goals are often related to empowerment of women and access to education.

2 UN concept; International Year of Sport and Physical Education, 2005

Goal 6: Combat HIV/Aids, malaria and other diseases: Sport can help reach out to otherwise difficult to reach populations and provide positive role-models delivering prevention messages. Sport, through its inclusiveness and mostly informal structure, can effectively assist in overcoming prejudice, stigma and discrimination by favouring improved social integration.

Goal 7: Ensure environmental sustainability: Sport is ideal to raise awareness about the need to preserve the environment. The interdependency between the regular practice of outdoor sports and the protection of the environment are obvious for all to realise.

Goal 8: Develop a global partnership for development: Sport offers endless opportunities for innovative partnerships for development and can be used as a tool to build and foster partnerships between developed and developing nations to work towards achieving the millennium development goals. Goal 8 acknowledges that in order for poor countries to achieve the first 7 goals, it is absolutely critical that rich countries deliver on their end of the bargain with more and more effective aid, sustainable debt relief and fairer trade rules for poor countries -- well in advance of 2015.

Maidan Summit Theme

Keeping the above goals in mind, the concept of Sport for Development is being practiced by variety of practitioners including sizable initiative from the civil society having realized and experienced the effectiveness of sport as a development tool.

Maidan Summit all through discussed the idea of inclusiveness in development programs especially those using sport as an effective medium and the role of civil society in this process. Any sport is a language that connects across regions, crossing barriers of language, class and cast. However, to practice a sport one needs open spaces. The Summit also discussed the need for protecting playfields in our country. 40 organisations participated in the conference. There were in total about 165 participants including 20 panellists, 30 youth leaders from three states (Andhra Pradesh, Maharashtra and Delhi). Various indigenous organisations presented their work in the arena of sport and development aimed towards improving the quality of life of children and youth in the communities they live. The conference was an effort to bring all these members in India together and merging it under the global perspective of S4D. It was designed under six sequential discussions comprising the following themes:

 What is S4D? – Leveraging sport to support human development

 Understanding the impact of sport on development – S4D case stories

 Monitoring & Evaluation: Role of M&E in programme development and impact assessment

 The international S4D perspective: Sharing global models

 Creating effective partnerships: Best practice - volunteerism, capacity building, sustainability

 National Policies: PYKKA and the potential for public-private partnerships in sports projects

 Taking the S4D platform forward in India -- Where do we go from here?

Each of the above was discussed intensely under a panel of experts facilitated by a moderator. After each panel discussion, the session was open for questions from the audience.

Conference Proceedings

Inaugural Session

Conference kick-started with demonstrations of various sporting activities by Community Sports Coaches (CSCs or Kridashrees) of Magic Bus. These CSCs represented the pool of youth leaders that have been trained and developed by Magic Bus over a period of time under the ‘International Inspiration’, a social legacy program of London Olympics 2012. The CSCs were invited from Delhi, Mumbai, Medak and Chandrapur where the Sport for Development work is on in the most interior and remote villages and urban slums. The Summit saw these young leaders full of energy and excitement performing their skills in various sporting activities. The Chief Guest was invited to pierce a huge balloon marking the inauguration of the first ever Sport for Development Meet, the Maidan Summit.

Welcome Address by Mathew Spacie, CEO, Magic Bus At the outset Mr. Spacie, thanked and welcomed the Chief Guest, all participants, community sports coaches and funding agencies for making their presence in the conference. Elaborating on the idea of “Maidan Summit”, he mentioned that it is an attempt to bring together representatives from various NGOs, policy makers, technical experts, funding agencies in one room with a vision of using sports as an invaluable development tool in India. Mr. Spacie drew attention to the fact that while we all uphold using sports for development, there is a serious lack of free space for sports activities in urban locations like

Mumbai, Delhi and other cities of India. He expressed that a conference like this should initiate a process of unlearning the attitude of considering sports a frivolous activity and prioritizing it in the process of development.

Mr. Spacie overviewed the journey of Magic Bus, which started 11 years back in Mumbai simply by throwing a rugby ball to children on the fashion street. The rugby ball worked out to do wonders for these children and some amount of positive change was clearly visible. This change was realized during a phase when the whole discourse of S4D did not really exist in India. Mr. Spacie elucidated that Magic Bus does not claim to know everything; it rather aims at understanding the idea of S4D more, which is in tune with the philosophy and the growing pool of knowledge on this sector. He added further that, it is imperative to establish and explore a direct pedagogical link between play/sport and development and lives of children. Coming back to Magic Bus, he said it has been a journey beginning with individual development leading to social development & community empowerment.

Key Note address by Ms. Sindhushree Khullar, Secretary, Department of Sports, Ministry of Sports and Youth Affairs, Chief Guest at Maidan Summit

Ms. Sindhushree Khullar was pleased to meet various likeminded people, who are partners in achieving sport for development goals, on one platform. She expressed her joy in getting to know different people who are doing the same things that she is doing, differently. While elaborating on the concept of S4D, Ms. Khullar mentioned that development could be understood through different perspectives however inclusive growth has to be the primary in any perspective that we choose. Elaborating on the approach of the Ministry, Ms. Khullar said that ‘excellence in sports’ and ‘sports for all’ are two significant approaches that the sports department is particularly interested in and ‘excellence in sports’ is not possible unless the idea of “sport for all” sinks in. She expressed an urgent need for two seemingly different ideas, ‘sports’ and ‘development’ to come together in the Indian context.

Elaborating on the idea of inclusiveness in development, Ms. Khullar looked at the journey of development of India over the last sixty years of independence. She expressed her satisfaction for growing GDP of a developing economy. She said, while the development in terms of economy is essential, the need is also to extend the pie and make people think beyond hunger.

Ms. Khuller accepted that gaining medals, representing the country is all that gains government attention and therefore the emphasis remains on building fancy stadia, making funds available for the purchase of sports kits etc. She said that the real need is to make sports a part of our routine for which neither fancy stadia not expensive sports material is essential. She added further that while money guzzling sport stadia are at the centre of attraction the need is to make every child to at least start going to the “maidan” in her immediate locality. The irony in India is that while there are a number of glittering stadia there are no children to go and play there. This is mainly due to complete detachment of children from the playfield, the modest but most crucial ‘maidan’. She mentioned that when mega sports event takes place everyone joins in to be a part of it however the real need is to be continuously in touch with ‘maidan’.

While talking about S4D agenda, she talked about “Panchayat Yuva Krida Khel Abhiyaan” (PYKKA). Talking about broader framework of PYKKA, she mentioned that, in the first phase it would be implemented in

10% of panchayats all over India. Village Panchayat will designate a play field. Government will provide trainers, the ‘Kridashrees’, who will take the movement of ‘sports for all’ at the grassroots level.

After the completion of the inaugural session, Mr. Vivek Ramchandani, Convener, Maidan Summit, took on the dais to introduce to the audience the concept of S4D and why Maidan Summit was planned. In order to interpret what S4D really means, he preferred to call upon a CSC so that without getting theoretical people could understand the real meaning and how it works on the ground from her live experiences in the village where she brings the concept into practice.

Alka, Kridashree, CSC, Chandrapur, Maharashtra

Alka talked about her own remarkable journey of a stubborn, arrogant village girl to a confident, socially sensitive Kridashree. She said that it was due to the learning from sports and the discussion sessions that she could overcome arrogance, stubbornness, which were the major barriers to her development. She looked at sport as a powerful medium to interact with children, inculcate values & good habits in them. Children across the classes, castes participate in sports activities. She mentioned that she thoroughly enjoys her work and it is due to this work that she has gained an identity and recognition in the village. She perceived S4D as a powerful strategy for bringing gender awareness. She also used the same platform created by S4D activities to initiate some programs focusing on hygiene & cleanliness of the village. She added that it is through sport activities that girls get to know more on their rights, they realize that they are not less in any aspect than boys. According to her S4D is a powerful tool not only for children but also for adults. She shared her experience that how adults are involved in the sports programs conducted at her village in Chandrapur District.

Session 2: What is Sport for Development (S4D)? Leveraging Sport for Human Development - Moderated by Vivek Ramchandani, S4D Consultant and Convener, Maidan Summit

Message from Sadguru Jaggi Vasudev, Isha Foundation

Ms. Sushma Riberro, representative of ISHA foundation gave brief introduction about Sadguru Jaggi Vasudev’s work. Sadguru was unable to make his presence at the conference and therefore he got a video message sent. What he talked in his message was the effectiveness of sport in bringing about development. He made a remarkable statement in his message, ‘one can go to one’s work place half heartedly, live your married life half heartedly but you just cannot play a sport half heartedly.’ This quality of sport makes itself an effective delivery tool for achieving developmental goals.

A short film about ISHA foundation followed this. Sadguru Jaggi Vasudev, Founder ISHA foundation, Delegate UN Millennium Peace Summit, Member of World Council of Human Rights, has been working in rural Tamil Nadu and a few other states with the aim of rejuvenating rural life using ‘sports for development’ as a tool. ISHA foundation has been working in the area of disaster relief too. Isha foundation believes in physical, mental, spiritual development of people by participating in sports

activities. It gives importance to channelizing rural energy in an effective manner. The film talked about how sport activity brought changes in villages. S4D was indirectly instrumental in bringing gender equality in the villages where ISHA foundation works.

V. Radha, IAS, Govt. of Andhra Pradesh

At the outset, Ms. Radha remembered her long association with Magic Bus. She remembered how Magic Bus first approached her requesting a piece of land for sport activities for children from Dharavi, Mumbai. She was surprised by the request made by Magic Bus especially when everybody else seemed demanding land for construction or some other development activity and there was practically no space in Dharavi. She fondly talked about her second encounter with Magic Bus in Andhra Pradesh when she was posted as Sports Managing Director. Talking about her work in Andhra Pradesh, she drew attention to the ironical situation where on one hand there is serious scarcity of sport coaches in Hyderabad and on the other there are 14000 paid but unemployed physical education teachers who came forward for developing a sports curriculum and now are implementing the PYKKA at mass level. While talking about play field associations, she said that there are 900 open spaces in Hyderabad and it’s important to protect these places as play fields, especially in the light of shrinking urban spaces. She concluded that any sport is a language that connects across regions, crossing barriers of language, class and cast and therefore it should be given adequate importance.

Captain Amitabh, Head Sports, TATA Steel

Captain Amitabh talked about the historical contribution of Tata group in building sports academies in India and encouraging ‘sports for excellence’. While talking about Tata Steel’s work in the area of sports, he explained the 3 main approaches that they have adapted; Engagement- Channelizing youth energy, Empowerment: Employment & Employability and Excellence.

Captain Amitabh also talked about Tata Steel’s other initiatives, which emphasize on sports as a way of life. Jamshedpur old girls and guys association (JOGGA) which has spread sports in the peri-urban area of steel city through interschool competitions is one of their successful programs. Tata Steel promoted sports for physically challenged It sponsored the Indian contingent for the Special Olympics held at Dublin in 2003. Lifestyle Management Programmes: Sessions are conducted on healthy lifestyle for community, school children, teachers and different cross sections of the society with emphasis on eating habits, right kind of exercises, yoga, meditation and importance of sports/games for physical & mental fitness. Sports for Villages & Bastis : Various sporting activities are conducted for children in the Villages & Bastis to commemorate Founders Day, Sports Day, Children’s Day etc. The Tata Steel Adventure Foundation led by Ms Bachendri Pal where trekking, mountaineering, para sailing, river rafting and other adventure and leadership building camps are conducted for all sections of the society, including under privileged and marginalized sections.

Rina Ray, Secretary, Department of Tourism and Culture, Delhi

Ms. Rina Ray has been working as education secretary in Delhi government. Talking on the subject of Sport, Ms. Ray, emphasized that sport should be a compulsory subject right from the foundation years in the schools. She expressed a need for making sport and physical education period mandatory in Delhi Schools. While talking about sports for all & sports for excellence she looked at parent’s concern about job opportunities as a main obstacle.

She shared an experience of monitoring a ‘self defense training program’ for 12 lakh girls in Delhi schools. According to her, women were learning tactics mechanically without crossing gender barriers as women are always taught not to shout loudly and not to kick her legs. Owing to these norms, the schoolgirls did not learn the self-defense tactics effectively. Ms. Ray further talked about intervention planned in Delhi to work on the issue of student’s suicides. She looked at S4D as an effective approach to curb the growth of negative mentalities that lead to suicides. She expressed her faith in using sports activity and counseling to work upon student’s self esteem.

Session 3: Understanding the impact of Sport on development – Practitioners’ Report - Moderated by Vivek Ramchandani, S4D Consultant and Convener, Maidan Summit - Harprit Singh, Special Olympics

Special Olympics has an experience of over 40 years in the area of ‘sports for development’. At the beginning he stated the mission of Special Olympics Program, which is to provide year-round sports and athletics training to children and adults with intellectual disability. The aim is also to give them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills, and friendship with their families other Special Olympics athletes and the community. Mr. Singh mentioned that sport is an acronym for fun, friendship, health, winning (losing), youth development, and community development. Research has shown that most people play for fun, friendship and health. The only difference between Special Olympics athletes and other athletes is that Special Olympics athletes want to win more. While sharing key information about Special Olympics Bharat (India) he said that: It has 655,000 athletes, runs 21 sports and conducts 10,855 events a year. It is growing at least 100,000 athletes a year and will reach 1 million athletes by 2012. Elaborating the benefits of Special Olympics, Mr. Singh pointed towards following: motor skill development, cognitive skill development, social emotional skill development, adaptive skill development, communication skill development, increased self esteem, confidence, exhibit courage and enthusiasm friendships, hold jobs, transform communities by inspiring people, enhance ability to live normal productive lives.

Kalyani Subramanyam, Naaz Foundation

NAAZ foundation is known for its work in the area of HIV/AIDS & Sexuality. Larger numbers of new HIV infections are the young women who are in the monogamous relationships. Marriage is one of the significant reason for them getting HIV infection. Having learnt this from work in the area of HIV/AIDS and

sexuality, NAAZ initiated a program for girls in Delhi in association with Standard Chartered Bank and International Federation of Netball. The Goal project of Naaz foundation aimed at skill development in netball, leading to empowerment of girls. Training curriculum was developed with the four major themes in mind1) Be yourself 2) Be healthy 3) Be Empowered 4) Be Money saver. The outcomes were measured in terms of personal, social & financial development. Netball was chosen as a game, which is exclusively for girls, no contact game, team activity. To get social recognition, family support to project activities, mothers were also encouraged to participate in a program. The issues like importance of communication, conflict resolution are discussed with the group of girls participating in program.

Vishal Talreja, Dream-A- Dream Foundation

Vision of Dream a Dream foundation is empowering children from vulnerable backgrounds with life coping skills & at the same time sensitizing the community through active volunteering. Life skills provide a child with the “tools” necessary for engaging with life in a wholesome manner. Life skills are fundamental to child/youth development, to the successful transition into adulthood and becoming fully functioning and productive members of our society. Dream a Dream is a 10 years-old organization reaching out to 2200 children through 9 NGO partners. It has a strong network of over 1500 volunteers. It mainly offers 5 life skills programs: sports, creative arts, adventure, life skill for career development, mentoring. Life skill assessment and coach training program for youth are the significant innovative strategies in the project. A 5 point skill assessment scale assessing children twice in a year, baseline and end line at the end of the program is designed taking into consideration 5 factors 1) Interpersonal communication 2) Problem solving 3) Initiative taking 4) Conflict management 5) Instruction taking. Project runs in partnership with NGOs working in communities as well as with sports training academies. At the end of the presentation, Mr. Talreja shared testimonials of program participants who benefited from the program.

George Abraham, CEO, Score Foundation

Mr. Abraham began his speech with the 4D’s for a successful player: Dream, Desire, Discipline and Dedication, Determination. He then talked about cricket tournaments for blind. He remembered how the spectators first came with the curiosity to see how the blinds play cricket and later developed an interest in their game rather than their disability. He looked at this as an attitude shift of spectators from disability to ability. He talked about efforts of liasoning with government, efforts for getting government grants but was not successful in attempts. He also talked about national international tournaments for blinds bringing larger impact in the communities.

Mr. Abraham reiterated that he has been using the sport as a fantastic rehabilitation tool. Cricket could be used as a fantastic platform to transmit the poignant message of outstanding ability and talent to society; and to use cricket to enable the visually impaired to look at life positively, gain in confidence and to become winners overcoming dependency. Feelings of isolation and exclusion could be replaced with a strong sense of self worth and belonging that would transcend the boundaries of the pitch into everyday life. In 1996, Abraham decided to standardize the game and set up the Association for Cricket for the Blind

in India (ACBI). With the help of the ACBI, the focus is steadily shifting from the disabilities of the visually impaired, to the tremendous strengths and abilities of these marvelous athletes.

Priyanka Sharma, Magic Bus

Priyanka Sharma took the audience through a brief overview of Magic Bus’s work by looking at different case studies done during the tenure of 7 years in the area of ‘sport for development’. She mentioned that Bombay Port trust is one of the very difficult slums to work with owing to its non-conducive living situation. There are various issues especially lack of basic amenities. The population is around 1,00,000. Due to lack of resources and basic facilities, unlawful activities prevail in the community. There is no legalization or no recognition of the slum in government records, which has complicated problems of the dwellers there. In the initial years of its work in the slum, Magic Bus faced variety of problems related to people’s participation, children’s involvement and sustainability of the program. However the sustained efforts of the organization, succeeded in bringing a modest yet significant change in the lives of children and their parents.

Elaborating the nature of the program, Ms. Sharma mentioned that it was chalked out with participatory approach, peer to peer learning, parents involvement and collective, annual open tournaments in which women also came forward and participated, addressing gender issues, gender balance, curriculum development leading personal and social development of youngsters and children and efforts in enhancing employability of youth were some of the key aspects of the program.

Nagma, Community Coach, Bombay Port Trust

Nagma shared her journey from joining magic bus to working as a youth leader. She shared her experiences of how community members share their problems, difficulties with her. She talked about one lady in the community who had tears in her eyes seeing the good work that Nagma and Magic bus are doing for the BPT community. Addressing issues of water scarcity, cleanliness drive were some of the significant efforts that youth leaders have taken for Bombay Port Trust Community.

Session 4: Monitoring and Evaluation strategies of S4D programs

Fred Coalter, University of Sterling, Scotland

The significant issues of measuring outcome of the program, the assumptions in which programs are based, generalization and overgeneralization of participants behavior and needs are the key issues in the process of monitoring and evaluation of programs. Sport can create a positive as well as negative impact on children. When an assumption is made that Sports enhances self-esteem among people, the underlying assumption is that all children before participating in sports activity have low self-esteem, which is not the case among some children. There is no capsule for self-esteem. There would be variations among

children’s responses and behavior while participating in S4D activities. What is sport and the factors in addition to sports that impact in children’s development also need to be taken into consideration in the process of monitoring and evaluation. Social desirability component on understanding responses of participants in the S4D activities need to be taken into consideration, as it becomes a key component in terms of monitoring and evaluation, it needs to be clear when children talk about impacts on individual life. The structural issues associated with sports need to be addressed in processes of S4D.

At the end of session, questions were asked what goes into developing a good model, how to address challenges in different models, sustainability related issues.

Session 5: Understanding Best Practices in S4D

- Moderated by Manish Kumar, DDG, Press Operations, Commonwealth Games Organizing Committee Communications and Sustainability, Magic Bus And rew Ogilvie, NIKE

Mr. Oglive began with a quote “instead of informing what we do, it is important to inform why we do what we do”. A short film was screened to introduce the philosophy of transparency value and vision of NIKE (Innovate for a better world) at the beginning of the session. Nike believes in increased accessibility, sustainability of S4D initiatives. Every child should enjoy the right to play. In a world where issues such as HIV/AIDS, gender disparity, violence are prevailing, S4D is the key for channelizing youth energy. NIKE is willing to invest in S4D initiatives tying up with change makers in the sector. Because NIKE believes that every person is an athlete similarly every child is a sportsperson if provided with an opportunity to play. He also emphasized on public private partnership in such programs, to bring about a sustained change. He emphasized that incremental change is not enough; development should reach beyond the pockets to a larger mass.

Vidya Shah, Edelgive Foundation

Edelgive foundation is the non-profit organization focusing on issues related to education and livelihood. While sharing thoughts of sport for development, Ms. Vidya criticized formal system of education, which doesn’t prepare children for facing life situations. She was of the opinion that our education system is largely focused on language and numeracy related literacy. The focus is also on examination-based assessment where teamwork, conceptual understanding and verbal articulation are not tested at all. Moreover, the method of delivery is teacher-centric and largely textbook dependent. Children are unable to draw parallels and reinforce conceptual understanding of the real world with that depicted in our textbooks. Thus math becomes “sums to solve” with no practical examples drawn from concepts such as percentages or time. Similarly science becomes a series of difficult concepts, as children cannot see the application of weather or basic physics in their everyday life.

Education for life is the strong need of the hour. While talking about this aspect, Ms Shah expressed that sports should be an integral part of education. She gave examples of Light of Life Trust (Maharashtra), Parivar Education Society (Kolkata), Samaritan Health Mission (Kolkata). EdelGive partners with

Olympic Gold Quest– a program of the Foundation for Promotion of Sports and Games which is committed to bridging the gap between the best athletes in India and the best athletes in the world and helping Indian athletes to win Olympic Gold medals. While giving example of Kolkata Sanvad, (which uses dance therapy for rehabilitation for victims of trafficking) takes a different approach to traditional rehabilitation, using physical, rhythmic movement –the very foundation of all sport – as a teaching tool.

Deval Sanghvi, Dasra

He talked about an effort of capacity building of NGOs working on S4D agenda, life skill education. He mentioned that in most of the programs, sustainability becomes a major concern. He has been involved in capacity building, improvement of around 140 NGO programs. Working on HR strategy of the organization, finance, communication issues are mainly handled in capacity building of the program. He also talked about social entrepreneurship. He elaborated on issues related to working with philanthropists.

Usha Selvaraju, International Platform for Sport and Development

International Platform for Sport and Development is a global platform for best practices in S4D, networking, partnerships and sustainable solutions in S4D. The portal is based on information, communication & action component. It basically talks about what’s going on in the field of S4D in various countries, the available new material, opportunities and details of organization, individuals working on the issue. She requested all who work in the S4D field to crete an account on the web portal and urged all to stay connected with the group of people sharing similar vision through e-newspaper, facebook, You-tube & flickr.

Session 6: The International Perspective – Sharing global S4D models

- Moderated by Sohan Shah, Head, Communications and Sustainability, Magic Bus

Debbie Lye, U.K. Sports

Ms. Lye presented a review of international inspiration S4D model. The vision of international inspiration S4D program is to enrich the lives of 12 million children & young people of all abilities, in schools & communities in 20 countries across the world through the power of high quality & inclusive physical education, sport & play. The S4D approach is implemented in international inspiration program with the aim of contributing to healthy physical and mental development enhancing learning ability & achievement. It is considered as an integral part of high quality & holistic education and thus aims at helping individuals to increase school participation. At a broader level S4D agenda is looked at providing a powerful platform for social justice and inclusion including gender equality and disability awareness and opportunity. The program is also functional with rights based approach of ‘right to play’ for children. The program aims at creating an effective medium for intercultural exchange and life skill learning. She discussed about S4D initiatives for specific groups. Work on gender issues for organizing sports for girls, dynamics in social relationships among girls and boys in the community changed after S4D activities were

introduced in the community. She talked about U.K sports initiative for children with disability as well as initiative of introducing S4D activities for healthy lives.

Kylie Bates, Development Advisor, Australian Sports Commission

The objectives of Australian Sports Commission are building capacity, quality sports activity & social benefits. It believes in the approach of channelizing energies, active research in understanding what needs to be done. They also believe in prioritizing capacities, human resources. They believe in investing in partnership. One of the significant thoughts shared was that while Australian Sports Outreach Program (ASOP) encourages innovations, the approach of overloading champions –darlings in the development sector with work will not be of any use.

Discussion on International Inspiration

Mr. Vishal Telreja from Dream a Dream foundation asked as to what are the initiatives taken by a funding agency to compile all the intellectual property material developed by various organizations across country. The funders shared the efforts of accumulating an intellectual property right material through global forums and publications.

One of the questions put forward to Ms Debbie Lye was that under which criteria U.K. Sports could decide withdrawing a program from a country? To this she replies that situations like, changes in legal framework, NGO personnel, educational institutions’ significant persons at key policy level in a country that could raise doubts on the sustainability of the program could make them undertake a review of the respective S4D program and thereby decide if the program really needs to be withdrawn from that country.

Session 7: National Policies – PYKKA and potential for public private partnerships in sports projects

- Moderated by Vivek Ramchandani, S4D Consultant and Convener, Maidan Summit

Major General Mukerjee, Laxmibai National University of Physical Education (LNUPE), Gwalior

Gen. Mukerjee informed about the S4D discourse and government initiative. He briefed about PYKKA mandate, aims and objectives of PYKKA, strategies, resources and the current status of PYKKA. He added further that sports and physical education play a crucial role in the holistic development of children, adolescents and youth, who constitute not only about 70 per cent of our population but who, as the Prime Minister has repeatedly emphasized, constitute our single most significant human resource advantage over all aging developed societies including China.

The speaker reiterated that in order to realize the objectives of National Sport Policy, one of the steps initiated by Ministry of Youth Affairs & Sports (MYAS) is the launching of a scheme called PYKKA (Panchayat Yuva Khel aur Krida Abhiyan) in the year 2008 which envisages the provision of basic infrastructure and trained Kridashrees for involving masses of rural population at the Panchayat (smallest administrative unit

in rural India) level in sporting activities thereby bringing a sports revolution in the country. PYKKA Kridashree Master Trainer Module was developed through the resource material supplied by different agencies, namely, LNUPE, Gwalior, Sport Authority of India- NIS Patiala, NYKS, UNICEF, Magic Bus, etc. UNICEF played a pivotal role in bringing out a PYKKA Kridashree Master Trainer Module as well as supplying adequate number of copies for distribution. PYKKA Mission Directorate provided Training Material for 20 Sports for which all the relevant material was provided by LNUPE, Gwalior and NIS, Patiala. PYKKA Scheme has been able to achieve its objectives for the first year to a great extent as a total of 557 Master Trainers have been produced in the year 2009-10 and about 22000 Kridashrees have been trained in different states/UT’s of the country. Block, District, State and National Level Competitions have been organized under PYKKA. MYAS and all the agencies associated with PYKKA realize that it is a mammoth task and to ensure its effectiveness, dedication is the key word and it is likely to take time.

Dr N.C.Mohan, Government of Andhra Pradesh

Mr. Mohan talked about importance of public & private partnerships in implementation of PYKKA. He mentioned that in around 4 to 6 years all villages in Andhra Pradesh will come under PYKKA. 27700 players are expected to participate at block level competitions of Under-16 age group. PYKKA is considered to be a turning point in rural sports taking ahead sports for all, S4D agenda at the grass root level.

The questions related to fund allotment; financial control as well as monitoring systems was raised from audience. Mr. Tiwari from Chapra district of Bihar complained that money has not reached to the rural masses even after winning the tournament. Another suggestion was made regarding one girl and one boy kridashree in every village instead of having just one kridashree per village.

Concluding Session

Pratik Kumar, Chief National Program, Magic Bus

Mr Kumar concluded the session by expressing that the Maidan Summit shall not be of one of event but shall look forward to participation from all who were present by sharing their ideas and experiences that can take this platform ahead. He announced the launch of Maidan website which is being designed to provide a virtual space to all S4D practitioners to connect with each other. He also said that Magic Bus will soon be coming out with an S4D magazine to help more and more people learn about this concept and practice it as a development tool.

Vote of Thanks by Alka Shesha, Chairperson, Maidan Summit Committee

The day ended with heartfelt thanks given by Ms Shesha. She talked about how the whole idea of getting S4D practitioners in India together was worked upon. Despite facing all odds, having all these people under the same roof gives a deep sense of satisfaction realizing that the journey of Sport for Development is on with more people coming on board realizing what this development tool can do to the society, how maidan can be used effectively to deliver its’ power.

Annexure: Profile of panelists

Sindhushree Khullar, Secretary, Department of Sports, Ministry of Youth Affairs & Sports Ms. Sindushree Khullar joined the premier Civil Service, Indian Administrative Service in 1975. Since then she has held senior management positions in State and Central Government in various capacities. Since 3rd of November, 2008 she has been working as Secretary, Department of Sports, Ministry of Youth Affairs & Sports, Government of India with the responsibility of formulating and implementing policies regarding sports & the young people.

V. Radha, CEO, Employment Generation & Marketing Mission (EGMM), Department of Rural Development, Govt. of AP Ms. V. Radha had worked under the Government of Maharashtra from 1997 to 2009. Her latest profile in Government of Maharashtra was Joint Municipal Commissioner (Improvements). She is currently the Chief Executive Officer, Employment Generation & Marketing Mission (EGMM), Department of Rural Development, Govt. of Andhra Pradesh. Currently she is the Vice Chairman and Managing Director of Sports Authority of Andhra Pradesh.

Capt. Amitabh, Head Sports, TATA Steel Capt. Amitabh spent 8 years in army in Artillery Regiment. After an eventful tenure in Army, Capt. Amitabh joined Tata Steel in November, 2003. In August, 2008 he was assigned a new role as Head (Administration) Medical Services and from there he has moved to present role as Head (Sports) in August, 2009. Capt. Amitabh is a sports lover and enjoys listening to music during free time. Tata Steel is among the top ten global steel companies. Tata Steel has also taken up this noble cause of promoting sport in the country. The Company has created infrastructure for virtually every popular sport discipline.

Rina Ray, Secretary, Culture, and Managing Director of Delhi Tourism & Transportation Development Corporation (DTTDC). Rina Ray is in charge of the cultural programmes during the Commonwealth Games. She is also in charge of the Delhi Government’s Volunteer Programme for the Commonwealth Games. She has worked in many different areas including Finance, Health, Urban Development, Infrastructure Development, Women & Child Development and Planning. She graduated with a first class first in Political Science (Hons) and she joined the Indian Administrative Service in 1984.

Harpreet Singh, Manager, Organizational Development Special Olympics Asia Pacific Mr. Harpreet Singh joined Special Olympics in 1994. He had been the area director for Special Olympics Bharat (Himachal Pradesh) during 2002-03 and afterwards he worked as Head Coach for Delhi State Special Olympics. In 2005 he held the position of Regional Trainer for Special Olympics. His responsibility at present, as Regional Manager, involves development of sports programs which also includes board chair training, national board and state programs as per Special Olympics standards. Special Olympics Bharat provides sports training and competition opportunities in 31 state programs for children and adults with an intellectual disability.

Kalyani Subramanyam, National Coordinator, GOAL, Naz Foundation Ms. Kalyani Subramanyam has been working in Naz Foundation since April 2003. Currently she is the National Coordinator of GOAL, an initiative by Standard Chartered Bank. Naz Foundation is the implementing partner of GOAL in India. GOAL is an initiative which uses sport and life skills education to transform the lives of young disadvantaged girls and young women. GOAL began as a pilot in India in 2006, and has currently reached over 500 girls in Delhi and Mumbai and touched nearly 25,000 families and community members across these two cities.

Vishal Talreja, Co-Founder and Director, Dream A Dream Vishal Talreja, who is also an Ashoka Fellow, was chosen as an ‘Architect of the Future’ to represent Dream A Dream at the Waldzell Conference on Inspiration at Vienna, Austria in 2006. He is on the Board of ITIHAS (I Think I Have A Solution), UnLtd India and Bangalore Cares and on the faculty and governing council of Center for Social Initiative & Management (CSIM), Bangalore. Dream A Dream works with children from diverse vulnerable backgrounds including children from the streets, slums and runaway children in Bangalore, India. Dream Life Skills Development Program is based on the idea of Completing Education for underserved children.

George Abraham, Founder, Project Eyeway, Score Foundation George Abraham began his career in advertising in 1982. He worked with Advertising & Sales Promotion Co. and Ogilvy Benson & Mather. He established Project Eyeway under Score Foundation in 2003 as a single stop knowledge resource for people living with blindness. George manages and promotes Project Eyeway, a single stop information resource for persons living with blindness. It is launching Cricket for Development which would be to use cricket as a platform to connect with blind people and the communities they live in.

Priyanka Sharma, Head of Programme, Children and Youth, Magic Bus Priyanka joined Magic Bus in 2003 having worked before in Delhi for Butterflies. She studied at Delhi University where she completed a Masters in Community Resource Management and Extension. Currently she is working in Magic Bus India as the Head of Programme Children and Youth. Magic Bus is a not-for- profit organisation in India that works with children living in some of the most marginalised circumstances in the world. Using sport as a medium we enable children to realise their true potential and offer them experiences that helps them find a purpose in life.

Fred Coalter, Professor of Sports Policy, University of Stirling Professor Fred Coalter’s research interests relate to the contributions, which it is claimed, that sport can make to various aspects of social policy. His published work includes A Wider Social Role for Sport: Who’s Keeping the Score? (Routledge, 2007) and he is responsible for compiling Sport England/UK Sport’s on-line research-based Value of Sport Monitor. In addition, he writes and researches in the area of sport-for- development, having published Sport-in-Development: A Monitoring and Evaluation Manual (UK Sport/ UNICEF, 2006) which was based on fieldwork in Kenya, Zambia, Zimbabwe and Mumbai. Currently, he is

completing a three year study for UK Sport and Comic Relief of sport-for-development projects in South Africa, Tanzania, Uganda (2), Mumbai and Calcutta.

Debbie Lye, Programme Director, International Inspiration Debbie Lye has worked in the field of sport for development for ten years. In 2004 she joined UK Sport International. As the Head of International Development at UK Sport, she is the Programme Director of the International Inspiration programme. She is also Chief Executive of IDS UK – the sport for development charity serviced by UK Sport. IDS manages a 3 year Comic Relief funded sport for development research project due to report this year. The (International Inspiration) Programme aims to use the power of sport to enrich the lives of millions of children and young people of all abilities, in schools and communities across the world, particularly in developing countries, through the power of high quality and inclusive physical education, sport and play.

Ned Wills, Global Director, Laureus Sport for Good Foundation Ned Wills is Global Director of the Laureus Sport for Good Foundation, an organisation established by the Laureus World Sports Academy and founding partners Daimler and Richemont in 2005. The foundation is headquartered in London and has national offices around the world. Ned also sits on the board of International Inspiration, the international legacy programme of the 2012 Olympic Games in London. The Laureus Sport for Good Foundation was founded in 2000 by Daimler and Richemont and is supported by its Global Partners Mercedes-Benz, IWC Schaffhausen and Vodafone. The Laureus Sport for Good Foundation is an apolitical charitable initiative that uses the positive influence of sport to tackle society's most pressing challenges around the globe, supporting projects on every continent.

Kylie Bates, Senior Sport for Development, Consultant, Australian Sports Commission Kylie Bates is a specialist in using sport as a tool for community development. Her experience managing the Australian government’s 38 million sport-for-development portfolio is supported by a practical background in designing and implementing programs in Nepal (Special Olympics), India (Australian Sports Outreach Program) and seven countries in the Pacific region with a range of sport and development partners. Through the Australian Sports Outreach Program (ASOP), the Australian Government is supporting countries in the Pacific, southern African and Caribbean regions to build the capacity of local organisations and individuals to use quality sport programs as a tool for social change. In India, ASOP aims to work with local organisations to contribute to building the capacity of organisations in India to use sport as a tool to improve livelihoods.

Andrew Ogilvie, Sustainable Marketplace, Director, Sustainable Business + Innovation Team, Nike Inc. Andrew Ogilvie manages the integration of the corporate responsibility activities into Nike’s seven global sports categories – Football, Basketball, Running, Action Sports, Womens Training, Athletic Training and Nike Sportswear. His prior role at Nike as Global Director of Sustainable Ventures was leading the global emergency relief program, the Nike Reuse A Shoe program for EMEA and the global product donation program. The goal of the integration team that Andrew manages at Nike is to embed social and environmental innovation into each of the sports categories in a way that enables them to engage and mobilize consumers to take action through the lens of sport.

Vidya Shah, Executive Director and Head EdelGive Foundation Vidya Shah is the Executive Director and Head at EdelGive Foundation. Till June 2007 she was the Chief Financial Officer, Edelweiss Capital Limited. EdelGive is an initiative of Edelweiss, one of India’s leading financial services firms, which brings a venture philanthropy approach to the Indian social sector. Focusing on the twin areas of education and employability, EdelGive Foundation leverages human, financial and intellectual capital, from its parent company, Edelweiss, directing this to entrepreneurial nonprofits that have a strong emphasis on performance and outcomes.

Deval Sanghavi, Founder, President, Dasra Deval Sanghavi founded Dasra in 1999 and for over 10 years has maximized charitable investments for philanthropists and directed over $7 million into the Indian social sector. He has built an impressive track record of investing in, scaling and sustaining non-profit organizations, such as Magic Bus. His prior experience as an investment banker at Morgan Stanley, New York, has enabled Deval to develop a unique social investment model that brings the rigor and discipline of an investment banker to the social sector.

Usha Selvaraju, Web Editor, International Platform on Sport and Development (www.sportanddev.org) Usha Selvaraju is Web Editor for the International Platform on Sport and Development (www.sportanddev.org) or ‘the Platform’. She has been involved in the field of Sport & Development since 2006, when she first joined the Swiss Academy for Development (SAD). SAD operates the Platform from Biel/Bienne in Switzerland. The International Platform on Sport & Development (www.sportanddev.org) is a website entirely dedicated to the thematic field of ‘Sport & Development’. The ‘Platform’ serves as hub for those active and interested in this field. The Platform is a leading online resource for all those involved in Sport & Development.

Maj. Gen. S.N. Mukherjee, Vice-Chancellor, Lakshmibai National University of Physical Education (LNUPE) Maj. Gen. Shibnath Mukherjee, was appointed as the Vice-Chancellor, Lakshmibai National University of Physical Education (LNUPE), Gwalior, under the Ministry of Youth Affairs and Sports, Government of India, after a thirty-seven years of service in the Army. Gen Mukherjee was also appointed on the panel to select Arjuna Awardees for the year 2007. He was also bestowed the honour of delivering the key-note-address to the Pre-Fifth World Military Games Scientific Congress organized in Hyderabad in Oct, 2008.

Dr. N.C. Mohan, Deputy Director, Sports Authority of Andhra Pradesh (SAAP) Dr. Mohan holds a PhD in Physical Education & Sports. He joined SAAP as the Weight lifting coach in the year 1979. As a coach he has produced many National and International lifters from Andhra Pradesh. He has the experience of refereeing in the international arena for both Weight lifting and Body building. He has worked as District Sports Development Officer for 10 years. Currently he is the Deputy Director of SAAP.