Basics of Social Network Analysis Distribute Or
1 Basics of Social Network Analysis distribute or post, copy, not Do Copyright ©2017 by SAGE Publications, Inc. This work may not be reproduced or distributed in any form or by any means without express written permission of the publisher. Chapter 1 Basics of Social Network Analysis 3 Learning Objectives zz Describe basic concepts in social network analysis (SNA) such as nodes, actors, and ties or relations zz Identify different types of social networks, such as directed or undirected, binary or valued, and bipartite or one-mode zz Assess research designs in social network research, and distinguish sampling units, relational forms and contents, and levels of analysis zz Identify network actors at different levels of analysis (e.g., individuals or aggregate units) when reading social network literature zz Describe bipartite networks, know when to use them, and what their advan- tages are zz Explain the three theoretical assumptions that undergird social networkdistribute studies zz Discuss problems of causality in social network analysis, and suggest methods to establish causality in network studies or 1.1 Introduction The term “social network” entered everyday language with the advent of the Internet. As a result, most people will connect the term with the Internet and social media platforms, but it has in fact a much broaderpost, application, as we will see shortly. Still, pictures like Figure 1.1 are what most people will think of when they hear the word “social network”: thousands of points connected to each other. In this particular case, the points represent political blogs in the United States (grey ones are Republican, and dark grey ones are Democrat), the ties indicating hyperlinks between them.
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